Are you a Richard?
Richard put hours upon hours into writing a book he was proud of. He had it edited, spent the time to have others beta read it, and was SO happy with the results.
But…of all the many hours he spent on his book, on the proofing and even self-publishing it on Amazon, the cover design was not even a whole one of them.
And that’s where he failed.
And that’s what his low book sales were reflective of.
You see, Richard knew the contents of the book were important. What he failed to realize, however, is that people do, in fact, judge a book by its cover.
In reality, according to The Book Smuggler, 79% of people say book cover designs play a decisive role in their decision to purchase a book.
So, are you a Richard…or will you learn what it takes to design a book cover that will sell your book?
Here are our tips for how to design a book cover:
- Cost of book cover design
- How long it takes to design a book cover
- 7 steps to design your own book cover
- 7 steps to hire a professional book cover designer
- Starting your book today
How much does it cost to design a book cover?
On average, you can expect to spend anywhere from $50 – $500 for a book cover design that’s professionally crafted.
There are always (worthwhile) expenses you incur when self-publishing your book. The total cost of your book cover design will vary based on a few key factors.
These rates of a book cover design depend on the following criteria:
- cover designer’s experience
- how intricate your book cover is
- the time it takes to design
- how many options you want to choose from
- the cover designer’s expertise with cover design
- the cover designer’s demand for work
What you want to remember is that your book’s cover is its very first impression to the world. Investing in this is above almost anything else (aside from book editing).
How long does it take to design a book cover?
How long it takes to design a book cover can vary from artist to artist, but on average, you can expect to have a fully completed book cover made by a designer in 3 weeks, including touch-ups and drafts.
However, please keep in mind that if you hire someone to design your book cover, they may not have availability right away. Meaning, reach out a few months before you want to launch your book in order to hire someone.
Design your own book cover
We will always recommend that you work with a professional cover designer, whether with us or someone else. However, if you’re not quite ready to put your book in the hands of a professional designer, we have methods to help you start generating ideas for your own book cover.
Step 1 – Develop book cover ideas
Most of us have thought about what we want our book covers to look like. Sometimes we even save images to our phone of covers we really like or want to emulate.
Your first step for designing your own book cover is compiling all these ideas into a single place.
You can find book cover ideas in all of these places:
- Pinterest – sign on to Pinterest and look up “book covers” to get a ton of brilliant covers all in one place. This is also a great place to create a board specifically to save book covers for future reference.
- Goodreads – There are so many books on Goodreads for you to look at as covers inspiration. You can even simply add these to your “to be read” list in order to save them for reference as well.
- Google book cover ideas – Others have already done the work for you! Just go to Google and type in “book cover inspiration” and click on the “images” tab to be greeted with tons of great options you can save.
- Peruse Amazon in your book’s genre – This is by far the best method for coming up with book cover ideas. Simply go to your book’s genre by navigating to books > your genre > subgenre and look at the typical covers of bestselling books, like in the image below.
Step 2 – Use free stock images for your book cover
Once you have an idea for your book, you may need to outsource the images by using free stock photo sites.
We highly recommend stock photos (if you can’t have professional ones taken) because they are readily available for use, unlike some you might find on Google and want to use.
Here are a few places you can get free photos for your book cover:
If you do want to up your game with stock photos, you can purchase licenses for the images (meaning oftentimes, you’re the only person who can use that image).
Here’s where you can find paid stock images:
Step 3 – Choose book cover fonts
Fonts matter! Depending on your genre, the style of your book, and even the vibe or voice you want to convey, your book cover fonts can make a major difference in how potential readers view your book.
For example, I used three different fonts to make up the covers in the images below. Depending on which font used, the title suddenly has a new meaning—and a new audience.
You have to make sure you’re using a font for your cover that coincides with its message, tone, and the audience you’re trying to reach.
Step 4 – Find the right book cover dimensions
You can’t design a book cover all willy nilly. The right book cover dimensions are crucial.
What are the proper book cover dimensions?
This is often your call and depends on your book formatting, but the most common paperback book dimensions are 6″ by 9″ (15.24 x 22.86 cm).
This doesn’t mean you have to use this size, but this is the most common size for a paperback book, and is Amazon’s default book dimension option if you publish through them.
Here are more book cover dimensions for the multiple platforms you may publish on:
|Book Cover Size (suggested)
|Cover Size Requirements
|JPEG or TIFF
|- 2560 x 1600 pixels - Ratio of 1.6:1
|Between 1000 x 625 pixels AND 10000 x 10000 pixels. One side must be at least 1000 pixels long/wide.
|Barnes & Noble
|JPG or PNG
|- Height and width of 1400 pixels minimum
|750 pixels minimum for height and width
|JPG or PNG
|- 1400 x 1873 px
- 1600 x 2400 px
|1400 pixels wide as a minimum
|Draft 2 Digital
|- 1600 x 2400 pixels
|Tall rectangle of 1600 wide and 2400 pixels long
|JPG or PNG
|- 1600 x 2400 pixels
|1400 pixels wide as a minimum
Step 5 – Use free or paid cover design software
Now it’s time to put everything you’ve created and gathered together and design your actual book cover.
There are many different options to choose from, some of which don’t cost you additional money, while others do.
You don’t have to be an expert designer to create a great cover, but you do have to use certain methods to make it look like your book cover was designed by an expert (and we’ll cover professional book designs in a bit).
Using different design software, much like writing software, allows you to upload your work in a way that provides you with a clean finished results.
Here are our top free book cover designs software to use:
These are design software that are more advanced, and therefore not free:
Step 6 – Create 3 different cover options
Instead of creating one solid cover, make three very different cover options. You never know what your audience will find most appealing.
When you only make one cover, you’re limiting yourself to only one option, which might not be what’s best to maintain high book sales.
For that reason, we always recommend to our students to have at least three different book cover options available. This allows you to complete the next step and have your audience help you narrow down the options.
Step 7 – Test your book cover options with an audience
You can’t possibly know what will resonate well with your audience. Sure, if you’ve done your book research on your specific genre, you’ll have a good idea, but that’s not always a sure thing.
We’re often too close to our books to accurately determine what’s best for it.
This is why we have someone else edit it. Fresh eyes can make a major difference in deciding what’s best.
We recommend joining a group (for our students, it’s our Mastermind Facebook group) or sending your cover options out to a group of people in order to get feedback.
Here’s an example of one of our students posting their cover for feedback in our group:
Hire a professional book cover designer
Eventually, you just have to leave the professional work to, well, the professionals. To learn how we can help you with book cover design and a number of other book production services, book a call with our team.
There are tons of advantages to using Self-Publishing School designers or another professional book cover designer instead of doing it yourself:
- They can create custom designs, instead of using stock photos
- They have inside knowledge about the book cover world
- They will almost always make something of higher quality
- You can trust that your cover will be good for its genre
There are many ways you can go about hiring a cover designer, one of which we discuss in the video below, but following our steps for working with a professional will help you come away with the best book cover you can.
Step 1 – Put together book cover inspiration
Much like we discussed in the section on creating your own book cover, there are so many ways to find cover designs you like.
We mentioned perusing Pinterest, searching for book cover inspiration on Google, and even heading to your book’s genre on Amazon to find what covers are performing best.
The main difference when working with a professional designer is that you should compile these ideas somewhere you can share with them.
Ultimately, they will create a cover they know to be great for your book, but they also want to know your vision for the project as well.
You might also consider putting yourself on the book cover, with a professional image—no selfies!
Here’s a student from our exclusive Mastermind Community getting some thoughts on adding yourself to a book cover:
Step 2 – Research popular book covers in your genre
We touched on this in the above section as well, but when looking for book cover ideas, spend some time researching what’s popular in your genre.
Your cover designer will likely have experience creating in your genre (if you choose one wisely, at least) and can help with this but giving them a starting point will help you get to the cover you’ve always wanted, faster.
Step 3 – Hire a book cover designer you like
Finding a cover designer can be tricky. Here at Self-Publishing School, we have two options that can help you: 1) we can design the cover for you, or 2) we can provide you with a preferred list of talented book cover designers (as seen in the image below). In both cases, our students are able to cut down on expenses and time spent searching.
That being said, there are many methods for finding cover designers.
Here are the many places you can find book cover designers for hire:
- If you’re a student of ours, contact your Done-for-You representative or go to the preferred outsourcer list featured above in your program
- Ebook Launch
- 99 Designs
- ELP Publishing
- 17 Studio Book Design
- Google and research freelance book cover designers
- Bespoke Book Covers
- 100 Covers
Once you find a book cover designer you want to work with, the rest of this process continues.
Step 4 – Communicate your ideas about the book cover
Be as clear with your design as you can about what you want and expect for your book cover.
Remember, they’re not miracle workers, but if their experience is in line with what you’re looking for, be very upfront about what you want.
Share your book cover inspiration ideas with them in order to give them an idea of what to create for you.
Another thing they’ll ask is what your book is about. Give them the core elements, the style of it, and the tone you want it to have along with who your core audience is.
Step 5 – Ask for 1-3 options
At a minimum, you should have 2 different cover options completed, though we highly recommend 3 in order to get a wider range of what you truly want.
This allows you to find the cover that BEST suits what you’re looking for.
Like in the example from our very own team member, Michael Lachance’s book, Land Your Dream Job, these cover design options should vary greatly from one another, and not just be different in their text or colors. Make this very clear to your designer—most offer 3-4 cover options within their packages already.
Step 6 – Test your book cover options with an audience
The above image is an example of getting feedback on your cover design. It’s always a good idea to run the final cover options through a feedback group in order to see what OTHER people resonate with.
Sometimes your target market will like a book cover that isn’t your favorite.
While it’s completely up to you which cover to go with, remember to keep your audience in mind. After all, your book is for them, not for you.
Step 7 – Finalize your cover options
The final step for your book cover design is to finalize it! Work with your designer to choose your favorite design, finalize the color and font options, and that’s it!
We recommend hosting a book cover reveal as a way to stir up more anticipation for your novel before your book launch as well!
Start your book cover design today
If you’re ready to take the next step with your book and have your cover professionally designed, book a call with our team. Whether you need a children’s book cover, a fiction book cover, or a nonfiction book cover, we’re ready to help you on your journey to becoming a best-selling author!