Publishing Options: How & Where to Publish Your Book

In this day and age, there are a ton of book publishing options. With the rise of the self-publishing industry (and subsequent dip in traditional publishing), your options to publish are wide and far.

Here at Self-Publishing School, we understand the power of self-publishing, which is why we have our Become a Bestseller program, where we teach people how to maintain control and become a bestseller.

However, there are a ton of other options, and we wanted to make sure you had all the information possible in order to make the decision that’s best for you and your needs as an author.

Which publishing option is the best for YOU & your unique author goals?  Get a full, deep-dive self-publishing vs traditional publishing analysis! Make  an informed decision and set yourself up for success with your book.   Get Your Analysis Here!  <https://self-publishingschool.com/lm-self-vs-traditional-publishing-analysis>

Here are your book publishing options:

  1. Self-Publishing
  2. Traditional Publishing
  3. Hybrid Publisher
  4. Vanity Publisher

Self-Publishing vs Traditional Publishing

When thinking about your publishing options, there are two main avenues to take into consideration: self-publishing and traditional publishing.

We’ll go into more detail in each individual section below, but just know this is one of the biggest decisions you’ll have to decide on if you want to be an author.

The short overview is this:

  • Self-publishing gives you all creative control, is faster to publish, gives you full royalties, with more upfront investments
  • Traditional publishing takes a lot longer, no upfront investments, but you make a small fraction of royalties per book

We actually compiled a ton of data on self-publishing versus traditional publishing you can find in this free download here:

New call-to-action

Publishing Options: Choosing the Best Type for YOU

Not everyone will be a good fit for all of these publishing options. You have to think about your goals as an author, what you want to make financially, and where you see yourself in the long-term—as well as how many books you want to publish and how frequently.

All of these are important to consider when making your decision, but we want to give you all the information so that decision is easier.

#1 – Self-Publishing

If self-publishing isn’t on your radar, you’re severely missing out on a huge opportunity. We truly believe this is the best publishing avenue for the large majority of people.

This is why Self-Publishing School started in the first place. Chandler Bolt (the founder and CEO) started this company because he had such a massive success with his first bestselling book.

Since, he’s published 5 other bestsellers, and he gave all his secrets for doing that away in our Become a Bestseller program.

Now, that being said, there are things to think about when it comes to self-publishing.

So what is self-publishing?

Self-publishing is when you have complete ownership and control of your book and its rights, and you can publish on any medium that allows for it (including Amazon Publishing, Barnes & Noble, Nook, and more).

Difficulty to publish:

It’s very easy to self-publish a book. In fact, pretty much anyone with access to Amazon’s publishing platform can do it.

But that doesn’t mean everyone should, nor should you publish a book that’s not ready (or not of high quality), which is why we have our programs in the first place.

Timeframe to publish:

Our students publish in as little as 90 days with our process for going from blank page (yes, nothing written!) to a fully published book. You can take longer to publish, and many students in our Fundamentals of Fiction program often do take longer since fiction can be more extensive.

Creative control:

This is the best part! You have 100% of the creative control over everything from your book’s content to its title, cover, everything. Especially the rights to your book!

Marketing responsibility:

This is all on you—just like it is with traditional publishing, which you’ll learn more about down below. Thankfully, there are a ton of resources online to learn how to market a book, as well as our Sell More Books program to increase your book sales.

Royalty rate:

When publishing through Amazon, your royalty rate will be anywhere from 35% – 70% depending on your book’s retail price. SelfPublishing.com has a fantastic book royalties calculator right here that you can check out for a comparison as well.

Cost to publish:

Self-publishing has a higher upfront investment and cost to publish. These can range anywhere from $300 – $1200+ for high-quality editing, book cover design, and more.

But do keep in mind, you make a lot more in royalties back straight away.

Book production (cover design, editing, etc.):

This is all on you. From the cover design to the book editing (yes you have to get it edited if you want it to do well) all the way to the inside formatting is up to you.

Thankfully, there are resources to help you do all of this right, and we cover this entire process in our programs for our students, as we’ve seen this is one of the most difficult parts of self-publishing.

Questions to ask if you think self-publishing is right for you:

  • Do you need 100% creative control?
  • Do you have the ability to invest upfront for a higher royalty rate later?
  • Can you effectively market your book (even with help)?
  • Do you want to write and publish multiple books quickly?

If you answered yes to the above, self-publishing is likely your best option, and you can learn more about how to do that with our free training. Just click the image below!

New call-to-action

#2 – Traditional Publishing

Traditional publishing is what we grew up learning was “publishing”: You get an agent through querying your book, that agent pitches your story to publishers, they choose to buy your book from you, and it gets published a while later!

Let’s look at some details about this traditional publishing option.


Difficulty to publish:

Very high. The traditional publishing industry is really hard to get into. It’s not impossible, but it often takes writers years just to land an agent. And then they have to wait until their manuscript is bought, which isn’t guaranteed.

Many will say traditional produces “better” books or you’re a “better” writer if you publish traditionally, but that’s not true. All this proves is that you have a book idea that’s “hot” and “trending” in the market: remember, publishing houses are after one thing and that’s book sales. If it’ll sell, they’ll purchase it, which means unless it’s a trending topic or book idea, you likely won’t get a book deal.

Timeframe to publish:

If we start the timeline to publish after your agent sells your manuscript, meaning a publishing house has purchased your book rights, it can still take up to 2 years for your book to actually publish.

And this doesn’t take into consideration the time spent trying to get an agent and the time it takes your agent to sell your book. You’re looking at a 2-4 year time period unless you get very lucky or have traditional publishing connections.

Creative control:

You don’t really have much creative control with this publishing option.

Ultimately, the publisher buys your book rights for the idea, but this is subject to change based on what your editor sees as selling the most.

Unfortunately, this can be everything from the main characters, the title, the ending, and even major plot points. The upside is that publishers do know what sells, so this could give your book a better chance of “taking off.”

Just know that you’ll have to make sacrifices with creative control through traditional publishing.

Marketing responsibility:

This is on you! Unless you’re a “big name,” (and even then) you do the heavy lifting when it comes to marketing your book.

This is one of the biggest misconceptions about the traditinoal publishing industry. Many want to go with this publishing option because they think the publishing house will market their book, and they do, but only to a certain extent.

The bulk of the marketing is up to you, and this is increasingly more evident as book agents continue to ask about your author platform size as a decision criterion for representing you or not.

Royalty rate:

Many traditionally published authors can expect to make 10% – 12% and (very rarely) up to 15% royalties on their books. As you can see, this is significantly lower than self-publishing due to the publisher taking a big cut to pay for the editing, cover design, and everything that goes into it, as well as your agent taking a cut.

You do get an “advance” if you sign a book deal. This is a large sum of money, usually under $15,000 for new authors, that you have to make back in book sales before you actually get a royalty check.

Many traditionally published authors never see a royalty check because their books never sell more than their advance’s worth after publication.

Cost to publish:

Time. This is the real true cost of the traditional publishing option. If anyone tries to get you to pay them, this is not traditional publishing and is likely a hybrid or a vanity publisher (for the latter, RUN!).

Book production (cover design, editing, etc.):

This is all done in-house at the publisher. They have a cover made, editing completed, formatting finished, as well as book distribution—meaning getting your book in bookstores across the nation.

You can learn more about the main differences between self-publishing and traditional publishing by watching the video below:

Here are some questions to ask if you want to go with this publishing option:

  • Will you be okay with altering your story, characters, and plot?
  • Do you want to publish less frequently, at a book every one or two years?
  • Do you want to relinquish ownership over the cover design and more?
  • Will you be okay with a smaller royalty rate for your book?
  • Are you willing to spend a year or more querying just to find an agent?

If you answered yes to all of those, this avenue might be for you!

#3 – Hybrid Publisher

If you’re not sold on either self-publishing or traditional publishing, there is another option called hybrid publishing.

Hybrid publishing is just as it sounds: a combination of both self-publishing and traditional publishing. Most often a hybrid publisher will have specific criteria for authors they work with and will have the distribution opportunities self-publishing doesn’t (like nation-wide bookstores).

One distinguishing factor here: the author usually has to make some sort of investment in order to publish through them.

Difficulty to publish:

This depends entirely on the publisher’s rules and regulations for new authors. Most don’t just take anyone in off the street, which means it is more difficult than self-publishing, though usually not as much so as traditional.

Timeframe to publish:

This is another differentiating factor. Hybrid publishers vary so greatly that most of these will depend on the specific publishing house. However, you can expect an elongated path to publishing here as well.

Creative control:

Since the publisher in this case usually deals with the book cover, title, and such, your creative control is at more risk here. However, most of these publishing houses are more likely to work with you to come to an agreement whereas traditional publishing houses don’t give you much of a choice.

Marketing responsibility:

Again, as with any publishing option, marketing responsibilities fall to you, the author. Though because this is a hybrid publisher, you’ll have more exposure due to their distribution capabilities (which is a note to make sure this is included if you choose this option).

Royalty rate:

Since this also varies, all we have is an approximation range: you can expect roughly 40% – 60% in royalty rates depending on the deal you make. This is definitely higher than traditionally published authors make, but you’ll make less than self-publishing simply because the publisher will still get a cut.

Cost to publish:

Guess what, this one depends as well! Different hybrid publishers work on different models, which means their revenue will be earned differently. That said, some authors pay a large sum to work with hybrid publishers, as well as give up a chunk of their royalties.

Book production (cover design, editing, etc.):

This usually goes through the hybrid publisher, and the process is much like that of traditional publishing. This means you don’t have to worry about any of this and that you also don’t get to change or alter any of this.

#4 – Vanity Publisher

CAUTION!!

We wanted to include this in the options because it is an option you’ll see out there. However, it is not an option to consider.

It’s here so you can know what to look for when a vanity publisher is involved in order to AVOID one. We do not recommend this option.

We wrote a blog post all about vanity press scams here, what they are, and why you should avoid them at all costs.

In other words: you may see people who look like hybrid publishers but are not. Do not work with them!

So what type of publisher is Self-Publishing School?

None! We’re not a publishing option, we’re an online education school that teaches you how to successfully self-publish a book so you can save time, money, (and tears), while earning a steady income from your books.

New call-to-action
how to publish a book

How to Publish a Book in 2020: A Step-by-Step Guide for First-Timers

Historically, if you wanted to know how to publish a book, you needed an agent to get a traditional publisher to look at your manuscript.

In fact, many publishing companies won’t even open a manuscript if it doesn’t come through an agent…

Which makes learning how to publish a book way more difficult.

Not to mention the fact that going through all that work to just land an agent isn’t necessary if you want to publish a book.

What’s worse is even if they do open it, it’s still unlikely that your book will be published and sold in bookstores!

*Cue the groans and grumbles of irritation*

So is there a better method?

Yes! It’s called self-publishing, and as a 6-time bestselling author who’s broken down my system in our Become a Bestseller program, I’m here to go over how to publish a book.

Here’s how to publish a book step-by-step:

  1. Decide Why You Want to Publish a Book
  2. Write Your Book
  3. Get Feedback Before Publishing Your Book
  4. Choose a Book Title
  5. Hire a Great Book Editor
  6. Design a Book Cover that Converts
  7. Create Your Kindle Direct Publishing Account
  8. Format and Upload your Book
  9. Self-Publish Your Book
  10. Price Your Book
  11. Form a Launch Team
  12. Maximize Book Launch Exposure
  13. Celebrate Publishing a Book!

In fact, there is another way for your book to not only be published, but to even become a bestseller! This method has led to the success of many authors and is changing the book and traditional publishing industry.

What is Self-Publishing?

Self-publishing is the act of independently publishing your book on a platform like Amazon without the need of a traditional publishing house.

Personally speaking, I’ve self-published 6 bestselling non-fiction books on Amazon, sold tens of thousands of copies, and continue to collect thousands per month in royalty checks.

The success of my books has been directly responsible for the strong performance of my business, which has grown to over 7 figures in less than 2 years.

Self-publishing a book is done with these steps:

  • Write a book you’re proud of
  • Decide which self-publishing platform to use
  • Get your book edited, a cover designed, and it formatted
  • Upload your manuscript and accompanying assets
  • Hit “Publish” when you’re read
  • Your book is self-published!

It’s really that easy.

Five years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at one of the “Big 5” publishing houses.

This is no longer the case.

Not only do you no longer need one of the “Big 5” companies to publish your book, now self-published authors are actively turning down offers from publishing companies!

So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.

Better yet, making the decision to learn how to navigate the self-publishing world the right away can save you countless wasted hours.

Whether you want to do it yourself or work with one of the many self-publishing companies out there, we can help.

[Pssst! Want to see some of our students’ published books? Check out the SPS library here!]

What’s the Difference Between Self-Publishing and Traditional Publishing?

It’s easy to look at these two publishing routes and get confused. Why would someone self-publish a book when there are companies dedicated to doing it for you? There are actually many reasons.

What is the difference between self-publishing vs traditional publishing?

Self-publishing is a completely independent route with no barriers to entry whereas traditional publishing involves the acts of querying, landing an agent, and getting approved by a publishing house.

Check out the video above for more details on choosing self-publishing or traditional publishing.

Here’s a chart detailing what you receive through self-publishing versus traditional publishing.

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the story X
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

How Much Does it Cost to Publish a Book?

Pricing to publish a book varies greatly depending on its length, production costs, and the retail price you set.

That being said, it’s important to be prepared when it comes to how much you’ll actually pay to self-publish a book.

There are a number of factors that contribute to how much it costs to self-publish a book:

  • The length of your book (this impacts printing costs)
  • Getting your book edited
  • The book cover design
  • Any promotional ads/materials you want to utilize
  • Another surprising, lesser-known cost I cover in the video below

How to Publish a Book in 2020

So many writers get overwhelmed with the abundance of information about the self-publishing process, what it’ll cost, how to do it right, how to come up with a good book idea, and more.

I’ve created a step-by-step comprehensive self-publishing guide that will walk you through the beginning steps of how to write your book all the way to how to self-publish it on Amazon’s Kindle (KDP) Network.

Let’s get started so you can get started!

#1 – Decide Why You Want to Learn How to Publish a Book

What you need to decide first when self-publishing a book, is WHY you want to write a book.

I encourage going through this brainstorming process as it’s the only way to ensure that you’re 100% committed to writing a book (and you’re doing it for the right reasons).

This is a huge step that’s largely responsible for our Become a Bestseller students to write and publish so quickly.

Here are some questions for you to decide why you want to publish a book:

  • Are you an entrepreneur or freelancer with a new business trying to get a leg up on your competition by publishing a book?
  • Do you want to leverage your skills and knowledge to become a paid speaker or coach?
  • Do you have a well-established business and you want to write a book to diversify your income streams and land speaking engagements?
  • Or do you already have a successful story, and want to build an asset that will share the knowledge and skills you’ve gained over decades of experience?
  • Do you have a larger number of book ideas or prompts you need to start writing?

Action Plan:

Come up with at least 10 valid reasons why you want to write a book. Use the questions above as a starting guide to brainstorm.

New call-to-action

#2 – Write Your Book

If you’ve ever tried to start writing a book, you might have had moments where you’ve stared at a blank page for hours with nothing to show for it. Feeling frustrated, you resort to procrastinating and get nothing done!

This is normal, writing a book is hard work.

In fact, coming up with a book idea in general can be very tricky. But in order to start writing your book, you must develop a writing process.

Here’s are some effective ways to write a book worth self-publishing:

  • Buy a calendar. The best way to have your book complete is to have a calendar that schedules your goals per day/week.
  • Create an outline. An outline is like a map of your book that provides direction to your story. It keeps you on track and ensures that your ideas are organized.
  • Develop a writing habit. Condition yourself to write at the same time every day. With this practice, it will soon become a habit that will make writing a book automatic.
  • Get an accountability partner. You can hold each other accountable to write and finish your by your “draft done” date.
  • Build your writing environment. Yes, this can be a blanket for if you choose to use “build” literally or you can simply find an area where your head is clear, there are no distractions, and where you can write in peace.

To learn more tips on how to write faster, here’s a tutorial video of the simple process I use to write over 1500 words per hour:

#3 – Get Feedback on Your Book Before Publishing

When writing your book, it’s important to get as much feedback as early in the process as possible.

It’s essential to get this feedback in order to improve your writing.

Everything from creative writing to factual, non-fiction works needs feedback in order to produce a polished publication.

As writers, it’s all too easy to retreat into your cave for a long period of time, spend countless hours writing what you think is the perfect first draft, only to find that a) your draft doesn’t make sense to anyone else or b) no one else is as interested in the topic as you originally thought.

Writing tips can come from anywhere and the best usually come from those reading your book for the first time.

Not only can a fresh set of eyes on your book help you catch typos and grammatical errors, but a new perspective can give you ideas for tightening up your story and making the theme more clear, like in the example below.

publishing a book feedback

Giving your book to one (or more) “beta readers” before giving it to an editor and self-publishing can also cut down on the time and cost of paying a professional editor.

You can also use a beneficial piece of writing software like Grammarly or the Hemingway Editor so you can learn as you write!

Action Plan:

Reach out to a few friends who could provide good (preferably unbiased) feedback, and ask them if they’ll be willing to read a chapter or two (or the whole book!) as you finish writing

#4 – Choose a Book Title

Contrary to popular belief, you should never decide on a book title until after you are done writing your first draft. 

This is because choosing a book title first often results in you “writing yourself into a corner” because you’re trying so hard to align your story to the title of the book instead of writing what needs to be written.

Don’t make this more complicated than it needs to be.

The key to choosing a perfect title is: the simpler the title, the better.

As you’re brainstorming ideas, always remember to keep it simple.

Your title should also be clear on what your readers will receive by reading your book. This is because experts state that a clear promise or a guarantee of results will further intrigue your readers.

It’s certainly what’s made our Become a Bestseller students so successful during their launches.

publish a book title

Here are some questions to consider when creating your memorable book title:

  • Is your title going to teach a high demand skill?
  • Can your title impact someone’s life?
  • Can your book solve a very difficult problem?
  • Is it short enough to read in a thumbnail image on Amazon?
  • Does it elicit an emotional response?

Action Plan:

Once you’ve narrowed down your book titles, send out an email to your friends and family or put a poll up to your audience asking what title they’d prefer. You could also ask a community of other authors what they think.

#5 – Hire a Great Book Editor

Hiring a great book editor can mean the difference between becoming a bestselling author, or self-publishing a mediocre book. Therefore, it’s important to take as much time as necessary during this stage of the process.

To find an editor for your book, begin with your personal network.

Do you personally know any qualified editors?

Start there. If you don’t, then do you know someone who knows an editor? If you don’t have any luck finding an editor within your personal network, don’t worry!

Depending on your budget, you can either hire a professional book editor or hire a more budget-friendly editor from Upwork. But be careful and always check references and portfolios of work.

As a Self-Publishing School student, we will also provide you with a Rolodex of approved and vetted book editors who all do a great job, as you can see in the example below.

how to publish a book choosing editor

No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum ($25 or so) to edit a few pages or a chapter of your book.

Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you.

If you don’t feel you’re a good fit following a sample edit, then let that $25 go and find an editor who’s going to work out rather than sinking more money into a relationship that might be a mistake.

Whatever you do, don’t give up during the editorial process! If one editor isn’t working out for you or meeting your needs, find another.

Action Plan:

Find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!

#6 – Design a Book Cover that Converts

When it comes to self-publishing, a high-quality book cover is one of the most important elements that will get your book to convert into sales!

The reason is that your book cover design is what readers see first and will immediately determine whether they want to read your book or not.

“Don’t judge a book by its cover” simply doesn’t apply to actual book covers, as much as we wish it did.

publish a book

The hard truth is that everyone judges a book by its cover whether they realize it or not.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

What makes a good book cover?

  • Simplistic styling. Too much going on will make readers unable to figure out what your book is about. Keep the cover minimalistic and it will convert more readers.
  • Professionally designed. Book cover designers know how to create book covers that convert. They have industry knowledge and have studied what works and what doesn’t.
  • Clear title and subtitle. The title on your cover does matter. The easier it is to read, the better. This allows your readers to clearly see what your book is about as they scroll through Amazon or other book retailers.
  • A design style that fits your intended audience. If you’re writing a faith-based book intended for an audience of faith, having an overly dark, devilish cover doesn’t make sense.

You can find amazing book cover designers on freelancing sites such as:

Prices will vary depending on what type of service you want, but the end result will be well worth the spend.

Action Plan:

Find a book designer with any of these sites and your book will stand apart from the rest of its competition!

#7 – Create Your Kindle Direct Self-Publishing Account

Amazon has a self-publishing service called Kindle Direct Publishing where you can create and manage your Kindle eBook, paperback, and audio books.

Amazon has recently acquired the well-known book printing company CreateSpace and they’re now merged as one.

self publish a book kdp

This means you can now offer print books to your audience. It’s the best way to learn how to publish a book and start selling quickly, and I’ve used it for all my self-published books.

I highly recommend it for all new self-publishers!

Here’s how to set up your KDP account on Amazon:

  1. Visit https://kdp.amazon.com and create an account with either your existing Amazon account or your email address.
  2. Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.
  3. Once your tax information is complete, hit “Finished” and your account is complete!

Action Plan:

Follow these steps to create your KDP account! With this platform, you can figure out how to publish your book within minutes and soon have it appear worldwide!

#8 – Format Your Self-Published Book

If you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing forums where there are plenty of discussions on book formatting.

You can also use KDP’s free resources to help format your book. Formatting can be a frustrating experience for the uninitiated though, so if you have a few bucks to spare, you might consider paying someone to help you.

Also keep in mind that formatting will look different for fiction versus nonfiction books.

Typically, nonfiction books don’t have an indent between paragraphs but instead, they have spaces whereas fiction books are indented with each new paragraph.

Below are formatting examples from Jenna Moreci’s The Savior’s Champion and my book, Published.

how to publish a book fiction vs nonfiction

If you want to pay for formatting, Liber Writeris a low-cost, effective option for converting a Microsoft Word file to Amazon’s Kindle format. If $60 is too much, you can also find people on Fiverr to format your book for Kindle.

Just be sure you hire someone who knows how to format your specific book genre.

Action Plan:

Make sure your book is formatted properly by using the free online resource above or hiring someone who can handle the formatting process for you.

#9 – Self-Publish Your Book

When you feel confident your book is ready for the public, you can create a KDP account and upload your book.

This is how to upload your book on KDP:

  1. On the KDP mainpage, locate and click on “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions”.
  3. Then, locate and click on “Edit eBook Content”.
  4. Finally, click on “Upload eBook Manuscript”, and upload your manuscript file from your computer.

Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon.

It’s highly recommended you also select two different categories on Amazon your book might fit into so you can reach a broader audience.

To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose.

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors. Create your Amazon author central account after uploading your book.

self publish a book

Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click “save & publish” in your KDP book dashboard.

Afterward, you should be ready to publish your book! Just click “save & publish” in the book editing screen!

Action Plan:

Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.

#10 – Price Your Book

One of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from new writers is, “How much should my book cost?”

To answer this, my general rule of thumb is to have your book priced is between $2.99 to $5.99. To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period. 

Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.

Action Plan:

Find the perfect price by using this strategy that will attract your readers and best drive long-term success.

#11 – Form a Launch Team

Your launch team is the group of people who are dedicated to helping make your book successful.

They should be a passionate group of individuals who are eager to make your book launch successful. Remember, one highly skilled team member is better than a group of mediocre ones!

Here’s a video detailing how to use a launch team effectively:

To find quality candidates, here’s a questionnaire you can use to assess applicants and see if they’re qualified to market your book:

  • Why do you want to support my book?
  • What goals are you trying to reach with this project?
  • How would you market this book?
  • Which influencers would you reach out to and why?
  • Do you have a genuine interest in my book and its genre?

Action Plan:

Create an application with questions that align with your thought process. Try to be open-minded with those who think outside the box – they may be the perfect candidates that can get your book to become a bestseller.

#12 – Maximize Book Launch Exposure with Reviews

It’s not enough to learn how to publish a book and be done with it. You still have to take action even after your official launch.

As soon as your book goes live on Amazon, be sure to leverage your launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are there to support your project and want to see you succeed. 

You might be surprised how willing they’ll be to help you if you just ask!

Here are some marketing initiatives you can assign your team and audience to do:

  • Share content from your book as blog posts across social media
  • Submit reviews on Amazon (ensuring they don’t make the mistakes in the video below)
  • Help build your book’s website
  • Reach out to influencers for a future guest post or podcast feature
  • Share a book review on their YouTube channel
  • Buy extra copies to gift their friends

The additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales! There are even websites that help you with rankings, such as Kindle Ranker. Make sure to have a look at that!

Action Plan:

Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.

#13 – Celebrate Learning How to Self-Publish a Book!

Publishing after writing a book is just the beginning. Depending on your goals for your book, self-publishing can get you more customers, free publicity, and establish you as an expert in your niche.

publishing a book celebration

This can help you land speaking gigs and build a business within your area of expertise.

Your book sales can also help fund your lifestyle with passive income.

Dream big about what you want your book to do for you. When you have a vision for where you want your book to take you, it will be easier to take advantage of opportunities as they arise.

Getting clear on what you want will also help you to be more effective when expanding your network along on your journey.

publishing a book

What to do Now

Now that you’ve learned how to publish a book, it’s time to take action and bring yourself one step closer to your goals and dreams.

If self-publishing a bestseller is something you want to do, and you’re serious about changing your life and your business for the better by getting your book out there in the world, then you need a step-by-step system to follow to take action.

self-publishing companies

Self-Publishing Companies: What to Expect & If It’s Worth it

Working with self-publishing companies is not always what the authors want to do when they start writing a book.

It might not be clear to you yet (we’ll get to it), but you need some help self-publishing your book.

I get it. The concept might seem a little crazy right now. After all, it’s called self-publishing, not self-and-a-company-publishing.

But the thing is… You don’t know everything you need to in order to self-publish…

Okay, that’s not true. You don’t know everything you need in order to self-publish successfully.

That’s the key here. Do you have what it takes to self-publish and actually achieve the level of success you desire?

The truth is that the large majority of self-publishers out there don’t.

And we’re going to cover exactly how self-publishing companies can help you bridge this gap.

Here’s what you’ll learn about publishing companies:

  1. What self-publishing companies do
  2. Benefits of using a self-publishing company
  3. How you’ll keep your rights
  4. How much time you’ll save
  5. How much money you’ll make
  6. Staying accountable with a self-publishing company
  7. You can get 1-on-1 coaching
  8. You’ll make connections
  9. How you’ll create a bigger impact
  10. How you’ll gain more opportunities
  11. How your business will grow
  12. What are the best self-publishing companies?
  13. Self-publishing companies to avoid

What is a Self-Publishing Company?

A self-publishing company is a business dedicated to helping you achieve your desired level of success within your self-publishing journey.

They detail the process and streamline otherwise difficult avenues you might not be able to maneuver yourself.

But every self-publishing company is different.

Here at Self-Publishing School, our mission is to make the process as easy as possible for you while ensuring you do everything you can to succeed the right way.

Sure, you can throw your book online with a cover you created in Canva and call yourself a self-published author. But will that yield book sales? Will that give you the authority, recognition, and fulfillment you’re looking for?

How is a Self-Publishing Company Different than a Traditional Publishing House?

Self-publishing companies and traditional publishing houses are completely different in the sense that the former does not publish the book for you, but rather, we help you by providing necessary (crucial!) information about how to complete the process successfully.

Traditional publishing houses are where you first land an agent, and then they submit your manuscript, and they take care of the printing/editing/publishing – at the expense of your hard earned royalties, of course.

Here’s a table detailing the differences between self-publishing companies and traditional publishing.

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the story X
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

Why Use a Self-Publishing Company?

After all, you want to do this yourself, right? Self-publish. But like I mentioned before, you don’t know everything about self-publishing.

Do you know the best method for actually writing your book?

Do you know exactly how to craft your subtitle and book description to maximize sales?

Do you know the best book launch process for getting your book with the coveted orange “Bestseller” banner (that also increases your book’s ranking, and sales!)?

There is far more to self-publishing than simply hitting “publish” on Amazon, and without the right process, your book might end up as one of those stereotypical self-published books that sells 3 copies – to family members.

And that’s why you use a self-publishing company. Someone else has already done the research, the work, and has the experience to guide you through the process.

If you’re someone who wants to see real book sales and achieve other goals, like growing a business or becoming a full-time author, then a self-publishing company will help.

What You Can Expect with a Self-Publishing Company

What does working with a self-publishing company look like?

While not all self-publishing companies are the same or provide the same type of information and training for you, it’s important to understand what you’ll take away from working with one.

This is what you can expect when working with a company that helps you self-publish.

#1 – You keep all rights to your book

Unlike traditional publishing houses, you actually get to keep all the rights to your books.

What does this mean?

It mean that, when you publish, you are the sole owner of the book and all of its contents. It’s copyrighted under your name and the self-publishing companies will not have any of their information inside of the book (unless you want to thank them for everything they’ve helped you with).

This is a major benefit because with self-publishing companies, you can keep the book in print for however long you want.

On the flip side, traditional publishing houses can choose when to pull your book from shelves and simply no longer print or sell it. And since you no longer own the rights, you can’t self-publish that book unless you buy the rights back (which some publishing houses don’t even offer you the option of).

New call-to-action

#2 – You’ll save time

Time is our most valuable asset. It’s the one thing in our lives we can never get back no matter what.

Unless you’re a secret time traveler and have uncovered the secrets of bending and warping time (and if you are, PLEASE SHARE), you have to treat time like it’s precious.

One of the biggest perks of using self-publishing companies to help you get your book published is the simple fact that they tell you what needs to be done, when, and how.

Not only will you save time actually writing the book (assuming the company gives you instructions on how to write faster, like we do here at Self-Publishing School), but you won’t have to go through the hours upon hours of research in order to get it right.

And, you don’t have to waste time making mistakes and adjusting them.

#3 – You keep 100% of royalties

Everything you earn, you keep. Now, there may be self-publishing companies out there who require a percentage of your royalties, since they helped you, but here at Self-Publishing School don’t’ believe in that.

After all, you did the work. You put forth the time and effort. This is your book. Therefore, you keep what you actually earn.

Aside from what Amazon takes for allowing you to use their platform, 100% of your profit is yours to keep.

This is much different than traditional publishing houses in the sense that through them, you’re only pocketing about 10% of royalties (and sometimes even less).

#4 – You’re kept accountable

The hardship is in the name itself: self-publishing.

It’s a very lonely process if you don’t have anyone else going through it with you. And we all know how much easier it is to stay on track when we have someone else rooting for (or hollering at) us.

Many self-publishing companies have some sort of progress tracking, coaching, or community to help keep you motivated and working to achieve your dream.

How we do that here at Self-Publishing School is through all three of those methods, including a Facebook Mastermind Community with hundreds of dedicated current and past students ready to help.

self publishing companies

#5 – You get coached by experts

At least here at Self-Publishing School, you do. Not all programs have this perk, and boy is it a perk.

Our coaches are all experts in their field. You get one-on-one coaching that allows you to take personalized tips and put them to use in your own publishing journey.

Since coaches have been exactly where you are and have come out on top, and maintained book sales themselves, you get a leg up on anyone else doing this without that help.

Take a look at one of our amazing coaches, Lise Cartwright, and how she still manages to bring in $4,000 on her self-published books, all while helping our students learn to do the same.

https://www.youtube.com/watch?v=nOLM_tJgsF

Again, not all self-publishing companies offer this service to their students, but if they do, it can help you understand a side of the industry you likely wouldn’t get to see otherwise.

#6 – You make connections

This is particularly true for programs that include access to a community of somesort.

You never know who you’ll get to know, like, and befriend. These are all like-minded people who are after the same things as you.

You can make dear friends, get even more advice when needed, and maintain a sense of purpose when you’re constantly fed motivation from them.

#7 – You create a bigger impact with your book

What’s the reason you’re self-publishing. Why do you really want to get your book out into the world?

I’m willing to bet it has something meaningful to you. You want to help others, share information, or show the world a theme or message that’s important to you.

By using one of the self-publishing companies out there, you’re able to create a bigger impact with your book.

How?

Because you will write it better, market it smarter, and sell more. And after all, that’s the point. Right? You want to get as many eyes on it as you possibly can.

#8 – You gain more opportunities

Because your book will do better than it would if you didn’t have that outside help, you gain many more opportunities.

Becoming a published author places you as an authority in any field you’re writing in. Not only does this help your business grow, if that’s your goal, but it also helps you sell more books through new and better opportunities than you’d have otherwise.

Take these students of ours for example:

publishing companies

After publishing their books, they have been either contacted or pursued speaking engagements on their own along with other opportunities to grow their book and platform.

#9 – Your business will grow

Leveraging your book to grow your business is one of the best methods out there.

Chandler Bolt, you know him—the guy who built this 8 figure business from his first bestselling book—swears by it.

But he’s not the only expert out there who agrees.

Ryan Deiss, CEO of DigitalMarketer, also uses a book to grow his business. You can check out how he does so in the video above, but the point remains: self-publishing is a perfect way to grow your business.

And if that’s your goal, then you want to make sure you’re self-publishing for success. Otherwise, your book won’t make nearly as big of an impact on your business, which is why working with a self-publishing company can help.

#10 – You have a repeatable, successful process

Many of our students write multiple books with our program – not just one.

As one of our favorite author says, if you write one book and you enjoy it, you will write another book.

self-publishing companies

The most successful self-published authors out there are those who write more than one book. Not only do they maintain a steady stream of passive income this way, but since they have a reliable, repeatable process, it makes it easy for them to publish multiple.

So long as the self-publishing company you’re working with has lifetime access (like we do), you can hop on and go through the system every time you want to.

Plus, imagine how nice it would feel to say, “Yes, I’m a published author of multiple books.” Has a nice ring to it, don’t you think?

What Are the Best Self-Publishing Companies?

If you’re looking for the best self-publishing companies, here are 11 worth checking out, according to our friends at SelfPublishing.com. 

  1. Kindle Direct Publishing. One of the world’s biggest self-publishing retailers. The easiest way to access Amazon’s many customers.
  2. Barnes & Noble Press. A great option for self-publishers looking to enjoy good retail rates and Barnes & Noble’s print-on-demand service.
  3. Kobo. A retailer with wide international reach. Kobo accounts for around a quarter of all Canadian eBook sales.
  4. Apple Books. Choose Apple’s book retail platform to access the lucrative market of Mac owners.
  5. Reedsy. Use Reedsy to find excellent service providers for your self-published book. Also offers useful educational resources for self-publishers.
  6. Lulu. Lulu has its own online retail and distribution channels as well as a range of author services. Check out a guide to Lulu here.
  7. IngramSpark. Offering wide-reaching distribution channels for your book as well as print-on-demand capabilities. You can learn more about IngramSpark here.
  8. PublishDrive. If you’re looking for an alternative book distribution channel, PublishDrive offers you the option of paying a monthly subscription fee that allows you to keep 100% of your sales revenue.
  9. Draft2Digital. A convenient option for self-publishers looking to use Draft2Digital’s powerful book formatting capabilities as well as International Book Links. 
  10. SmashWords. One of the earliest book aggregators. SmashWords grants your book access to some of the biggest retailers out there, and also provides powerful reporting capabilities. 
  11. StreetLib. A wide-reaching international distributor with dashboard options supporting multiple languages.
  12. Luminare Press. Offers professional, personal, and affordable services to ensure authors get a book that they can be proud of.

Self-Publishing Companies to Avoid

what are the self publishing companies to avoid

Not all self-publishing companies are created equal. Unfortunately, there are some self-publishing companies who only want your money and don’t want to see you succeed.

These are some red flags to keep a lookout for when researching self-publishing companies to help you get your book out there.

#1 – They take a cut of your royalties

Why even self-publish if you don’t actually get to keep your hard earned money?

This won’t necessarily mean that self-publishing company is a scam or fraudulent in any way. However, it is something to think about and be wary of.

You want to make sure you’re actually benefiting fairly for your book’s success. So working with a company that allows you to keep every cent is essential.

Related: SelfPublishing.com’s Book Royalties Calculator

#2 – They make you sign over your book rights

As mentioned earlier, traditional publishing houses technically “purchase” your book from you. It’s why you get that nice big (usually not big, though) advance.

However, self-publishing companies should not require this. Since you are self-publishing, all of the rights should remains 100% yours.

#3 – They maintain creative control

Obviously, self-publishing companies are meant to help you.

list of self publishing companies

That being said, they can certainly offer advice on your book title, subtitle, cover, and even contents, but they should never demand something of your book in order for you to continue with their program.

#4 – Unrealistic expectations

Self-publishing is a varied game. No two authors can expect the exact same outcome and your results largely vary on how much you’re willing to work and how well you’re following their program.

However, self-publishing companies also shouldn’t guarantee crazy expectations—especially without having the proof to back it up.

Guarantees of making $10,000 in the first month are often unfounded. Look for company promises that you feel good about actually being able to achieve them.

#5 – There are a large number of complaints online

Not every self-publishing company can meet everyone’s expectations. Not every single review will be positive – and that’s understandable.

What you do want to lookout for is a large number of negative reviews, complaints, or claims of fraud or scams. These are certainly something to be wary of, but make sure you research some positives as well.

NOTE: We cover everything in this blog post and much more about the writing,  marketing, and publishing process in ourVIP Self-Publishing Program. Learn more  by clicking here!

how to make a living writing

Make a Living Writing Books: Building Multiple Income Streams for Authors

Making a living writing is 100% possible and more so now than it ever has been before…you just have to know how to get there.

If my doctor told me I had only six minutes to live, I wouldn’t brood.
I’d type a little faster.”

— Isaac Asimov

It is every writer’s dream: to make a living writing the kind of books you love to read.

But, can really earn an income if you self-publish a book? Is it realistic?

New call-to-action

This is how to make a living writing:

  1. Is making a living writing possible?
  2. Learn why authors fail to make a living writing
  3. Build your author platform
  4. Scale assets and multiple income streams
  5. Use the “multiple book model”
  6. Expand your book formats
  7. Scale income streams
  8. Build an email list of raving fans
  9. Become a full-time author

You may have heard that most writers—Self-published and traditional—are starving artists who never make more than $1000 a year.

The stories are true. Many writers starve. But many sell a lot of books and do very well, if they stick with it and build multiple income streams.

I’ll just get this out of the way right now. Writing a book is hard work. Creating a sustainable platform with several income streams is harder. But, if this were easy, everybody would be doing it.

Making a living from your writing is definitely worth it and, as a writer who wants to earn cash online from their craft, it is one of the most rewarding achievements you will experience in the self-publishing business.

If you are an aspiring writer, or have already published and want to scale up your book business, find writing jobs, get some writing scholarships, or even write for online publications, let’s dive into how to turn your words into income (Yes, it can be done!).

I don’t know what starving authors are doing but, in this post, I’ll show you how to earn a living writing books through creating multiple income streams.

You will see that it is definitely possible.

You can become the top 10% that make money from your books and write from Starbucks, the beach, or that cabin in the woods everyone keeps talking about.

Making a Living as a Writer is Possible

Before the Internet became a thing, the path of a writer was a long, and often frustrating profession, guaranteeing nothing even after years of committed writing.

You have heard the stories of famous authors rejected multiple times before getting published.

As an INDIE author, the days of sifting through rejection slips are over.

You write, you publish, and you build your own book business like Jenna Moreci did creating her full-time author and Youtube business where she now gets to spend her days doing what she loves.

Check out an interview we conducted with her about how she did it:

Or, you build a business from a book. Either way, your writing is the gateway to a better life that you create and have total control over.

If you want to know what it would take for you to bring home a full-time income from your books, check out this book profit calculator. It’ll do the math and show you what you’d need to sell and how much you’d make in total:

STEP 1

Enter Your Information Below To Calculate Your Potential Book Sales

STEP 2

Want to receive personalized tips on how to sell more books right in your inbox?

CONGRATULATIONS!
Here's What You'd Earn:

Your profit per book:

In 3 months, you'll make:

In 6 months, you'll make:

In 1 year, you'll make:

Why Authors Fail to Make a Living Writing

Do you know why most authors only earn a few thousand dollars a year or less from their writing?

Here are 4 reasons authors fail to make a living writing:

  1. They only write one book. You need momentum with your book platform to generate enough monthly sales to support your lifestyle. This is possible with building out a library of books and maximizing on the earning power for each. We will look at this more later.
  2. They don’t stay current with shifting publishing trends. The self-publishing industry is constantly changing. If you aren’t staying current with what is working (and what has stopped working) your book sales plummet and you don’t reach as wide an audience as you’d like.
  3. They stick with one platform as the only source for earning income. Many authors stay with Amazon only. This makes sense considering they have 85% of the market for ebooks. And Amazon’s exclusivity program, KDP Select, makes it easy to sign over all power to the online digital giant. However, if you keep your eggs in one basket, what happens when that basket falls out of the tree? In other words, Amazon decides to make a major change to their platform overnight and, within a week, your monthly royalties get cut in half. Yes, it happens as we see time and time again.
  4. They don’t invest in the quality of their product. Poorly designed book covers, sloppy editing, a boring book description…equals a product nobody wants. If you want to make a living writing books, invest in your book (particularly getting a good book cover) so that it sells.

Bottom line: Write and publish consistently, write high-quality books people want to buy, expand your reach by publishing across multiple platforms, and stay up-to-speed on the latest marketing strategies that are working.

This is the formula most successful self-published authors are using to make a living as a writer.

Build Your Author Platform to Make Money Writing

You, as an author and creator, needs to form the mindset that this is your business—your book business. Regardless if you are a part-time author looking to get started making some extra income, or your goal is to be a full-time author, when you start making money from your “hobby”, you are turning it into a business.

When it comes to creating income from writing, it boils down to one word: Platform.

Your author platform is the structure of your writing career. It should consist of multiple income streams. This begins with your platform.

According to Michael Hyatt, bestselling author of Platform and Free to Focus, a platform is, “The means by which you connect with your existing and potential fans. It might include your company website, a blog, your Twitter and Facebook accounts, an online video show, or a podcast. It may also include your personal appearances as a public speaker, musician, or entertainer.”

As a writer, even if you are writing a book for the first time, think about what your platform means to you. This will become the structural foundation that your writing author business is built on.

If you want to make a living writing fiction or nonfiction, the approach to how you structure your income streams are similar, although the content is different.

What drives your platform, however, is the one thing that many overlook: Your author mindset. From now on, approach your craft with the mindset that this is your business.

Like every business, you have to be focused on the customer experience and products available to those customers. Delivering the right product, in this case the book they are looking for, is how to convert the curious customer into a paying one.

Components of an Author Platform

Your author platform is made up of:

A Catalog of Books: This consists of published books, and all variations of the book including paperback, hardcover, large print and audiobooks. Your books, aside from bringing in consistent revenue, act as funnels for building your subscribers list and promoting your other products. Your books could be stand-alone reads, as many nonfiction titles are, or a series of thrillers.

Email list: This is your list of raving fans that have given you permission to contact them by providing you with their email address. Your email list is at the heart of making a living, not just as an author but, anyone who is building an online platform.

Wide Distribution Model: As a self-published author, Amazon may be where you make 80% of your income. But if you have more than three books available, you want to consider opting out of Amazon’s KDP Select program and publishing wide with other platforms such as aggregators Draft2Digital, PublishDrive and Kobo. Set your print books up for sale through IngramSpark. You can tap into a huge international market that, not only will drive your book sales but, open up opportunity for international foreign rights.

Courses: As an author you could develop courses based on the content of your books. For example, take a look at what Lise Cartwright has built through her platform Hustle & Groove. Picture a multitude of courses available for when browsers or subscribers come to your site for the first time. Building online courses is a great way to expand this platform.

Website: A critical piece of your writing business is your author website. This where you stage all of your talent. You might have an author blog that brings in leads for your books and courses.

You could create content that you don’t publish on Amazon and make it exclusive to your website only. You can cross promote with other authors and set up an autoresponder email funnel to build a deeper relationship with your readers.

Your author website should include these basic features:

  • A free offer: This is free content a new subscriber downloads after opting in.
  • Featured blog posts: Your blog is an asset and potential income stream as it brings in leads through visitor traffic.
  • Course platform: Highly recommended. These are great assets to build out and easy to scale up.
  • About page: Make a dynamic introduction here.

Scalable Assets and Multiple Income Streams

Let’s get to my favorite topic: Creating multiple income streams to grow your business!

This is what I love about self-publishing. You are at the helm of your own ship and you, and only you, get to choose the direction to take.

We know that, if we write and publish lots of books, potentially our library of books grows and this generates strong passive income.

But relying on book sales only is a lot of work, and it is more work if you are selling on just one platform, Amazon.

Check out how our very own coach Lise Cartwright has built her passive income stream with books (and how she can teach you to do the same when you become a student):

As an authorpreneur, a self-publisher who writes and publishes their own books, you want to always be thinking creatively how to expand your income streams.

Let’s take a look at the list below for book assets.

  1. Book series
  2. Box sets
  3. Audiobooks
  4. Paperbacks
  5. Hardcover books
  6. Large print books

Making a Living Writing with the “Multiple Book Model”

Let’s be honest. Making money from one book can be very difficult. Most authors who earn a living as a successful writer have several, if not many, books in the pipeline.

These authors not only publish consistently but, are focused on delivering a series of books to build a valuable fan base.

The people buying your book series, once they are hooked into your series, crave more. This makes it a no-brainer for scaling up your author platform with every new book launch.

The more books you publish, the more income you can potentially earn and add more subscribers to your list.

For example, check out these popular book series:

We know that publishing consistently brings in more money and builds your platform over the long-term. But why does this model work?

how to make money writing

Your readers love new material, and so does Amazon. When your platform is active with new book releases, sales and reviews coming in consistently, the algorithm is “switched on” to help you sell more by pushing your books into the higher-traffic channels.

As your platform continues to scale up, your platform grows.

It might be slow at first, and you feel like you’re doing a lot of writing without any gains, but…that is the way it is when you begin to build.

Most fiction authors start to see a return on investment after the 4th or 5th book in a series. For nonfiction, this could happen sooner but, I certainly experienced a big shift after launching my 5th book Relaunch Your Life.


Another reason multiple books work is, new readers discovering you are almost always going to buy your other books if they like what they read. If that same reader likes your books, maybe he or she wants the course you are offering as well at 20% off.

Expanding Book Formats to Make More Money from Your Books

Don’t just settle for publishing in a single format.

We’re covering the several different types of book formats you can publish in that will increase your income from writing over time.

#1 – Boxsets

A boxset is a series of books bundled together allowing readers to purchase the series at a reduced cost per book. This is a great product to create as soon as you have 3 or more books in a series.

Check out these boxsets by popular authors:

#2 – Audiobooks

The popularity of audiobooks is on the rise. With less people reading and tuning into digital products while on the run, audiobooks are an income stream you can’t afford to leave on the table.

You can record the audiobook yourself or hire a professional. Once recorded, upload to ACX, Audible and expand into other channels for wide distribution through Find Away Voices.

#3 – Paperbacks

We live in the digital age but, paperbacks are still massively popular. In fact, 30% of my author revenue still comes through paperback sales.

With the power of Print-on-Demand, readers can buy our books through Amazon or IngramSpark, and these sites do all the heavy lifting. No inventory.

#4 – Hardcover Books

You can use IngramSparks’ powerful distribution network to create stunning hardcover versions of your book. Why not? It’s another income stream that, once set up, sells itself. You have to pay a fee of $49.00 per title and you’ll need an ISBN for each version of the book.

#5 – Large Print Books

Did you know you can offer readers another version of your book in large print form? This isn’t a huge market but, depending on the age range of your readers, a great option for children’s books or readers with impaired vision.

Ideally, you are not just selling a book. You are converting a browser into a lifelong customer. That is the real power of building a brand and an author platform.

Right now, take a few minutes to map out a rough plan for your book platform. How many books will you write this year? Is this a series of books or stand-alones? How far apart will you publish your books? Could you compliment your book by introducing a course to go with it?

Creating Scalable Income Streams

Successful 6-figure authorpreneur Joanna Penn accounts for her success to multiple income streams she calls “scalable assets” that bring in thousands of dollars every month.

Check out how she does it in the video below:

In essence, a scalable asset can be anything you create once and continue to sell over and over again.

For example, you put in over a hundred hours to write a book. Now, if you were being paid $30 an hour to write, that would be $3000 to you after the work is done. But let’s say your book sells at $4.99 as an ebook, and $12.99 for the paperback.

You consistently sell 30 eBooks a day at a 70% royalty rate, because your book is priced between $2.99 and $9.99.

The paperback priced at $12.99 earns a fixed 60% royalty rate through KDP. That is roughly 182.00 per day for ebook and paperback sales. Making money with ebooks is doable and sometimes the most lucrative way to get paid.

Now, this continues for 30 days and that is: 185.00×30=$5,550. Now, I calculated this just for one book if it does really well. Imagine where you could be with five, ten or twenty books each generating their own passive income streams?

How about if you had audiobooks as well? What about foreign rights sales? A course that goes with the book?

Get the idea now.

Yes, the dream is very real. It is right in front of you, if you want it!

How can you scale up your author business right now?

How many assets can you create over the next six months?

New call-to-action

Build an email list of raving fans

If you haven’t started building an email list yet, you need one. Without a fan base to market your books to in the initial book launch phase, you are left to the mercy of the Amazon algorithm. Your list is the horde of fans waiting for your book release.

When you get ready to launch your next bestseller, these are the people who will help you to make it a smashing success.

A successful book launch is critical. When you Sell More Books, this is a trigger to Amazon that your book is popular and in demand. Amazon steps in to push your book into the also-bought section, the area that recommends popular items to customers when browsing.

How do you create an email list?

You can get started by offering a free gift inside your book.

This is a lead magnet that could be a:

  • Checklist
  • Action Guide
  • Audiobook
  • Free Report
  • Video Series

Your readers give you their email by signing up (what Seth Godin calls “Permission marketing) and they get added to your newsletter list. This is one of the most effective ways to sell books and continue to add to your subscribers list.

Your list is happy because they get to join you on the journey as you keep them in the loop on every writing project. Then, when close to launching, you can invite them to your launch team and offer the book for free to a segment of your list.

This helps to secure book reviews during launch week. In turn, your book sales flow in and your book has a stronger chance of sticking in the marketplace after the initial 30-days is over.

Remember: From the day your book is published, Amazon puts all books in “new releases” category. It is critical you maximize paid downloads and reviews during this 30-day period for the long-term success of the book.

Ready to Become a Full-Time Author?

Okay, you don’t have to be full time to still make money selling your books. But to make money at this, there are three things you should do consistently.

Here is a list of three action items that you, as a real author, can take to scale up your platform, sell more books, and earn good money while you sleep.

#1 – Form a writing habit

I write every morning from 5:30—7:00. This is a consistent schedule I have kept for the past 3 years and during this time I wrote and launched 12+ books.

Developing a writing habit is crucial if you want to make a living writing.

If you still have a day job (and most people do) you’ll need to find the time of day works best for you, establish your most productive writing time and make this a habit of creating content during this peak time.

Once you’ve established your best time for writing, write consistently for five days a week.

#2 – Publish consistently

If you follow the steps above and write with consistency, you can publish frequently, too.

Imagine where your (fiction or nonfiction) platform would be if you put out a book every 3-4 months. This is how you create scalable income.

Do the work now and reap the rewards later.

#3 – Communicate with your fanbase

We looked at the importance of an email list and why you need one. When you are getting ready to launch, you want to be able to shout it out to someone who is listening.

Your team of dedicated email subscribers are ready to help you launch bestseller after bestseller. But, communicating with your list is critical in between book launches.

At the very least, send out an email once every two weeks, and if you can, once a week. Provide tips, strategies, or an update on what you are working on.

Keep your tribe in the loop!

#4 – Determine Your Level of Success

You have to work out the details of what your success means to you.

How many income streams can you build, and what are they? Will you focus on the wide distribution model, or stay exclusive with Amazon?

This is different for every writer and depends on what you are comfortable with in terms of time and financial investment.

Stay focused on the big picture and scale up gradually. With every new book, you are generating potential to earn more and gain wider recognition as an author.

If you write one book and focus all your efforts on this, think of other income streams to tie in with your book and the kind of fan base you want to build. Will you offer coaching? Courses? Outsource your tech skills to help other authors?

You are an author, and now is the best time to make a living as a writer.

self publishing companies to avoid

Vanity Press Scams and Self Publishing Companies to Avoid

The awful news for authors out there today is that there are plenty of vanity press scams and self-publishing companies to avoid… Unless you want your money stolen, that is…

If you are a self-published author, publishing your book today has never been easier. With a quick Google search, you’ll come across dozens of self-publishing companies offering publishing services for authors.

But, how do you know if the company isn’t just another vanity press scam?

Before making any decisions, you want to check out all your options carefully. If not, you could find yourself the victim of a self-publishing scam, forking thousands of bucks over to a shady publishing company with nothing to show for it.

Which publishing option is the best for YOU & your unique author goals?  Get a full, deep-dive self-publishing vs traditional publishing analysis! Make  an informed decision and set yourself up for success with your book.   Get Your Analysis Here!  <https://self-publishingschool.com/lm-self-vs-traditional-publishing-analysis>

In this post, you’ll learn how to recognize the self-publishing scams when they cold call you…and the companies you can really trust to get your book published!

Here’s what we’ll cover in this post on self-publishing scams:

  1. Why authors fall for vanity press scams
  2. Early warning signs of self-publishing scams
  3. Your self-publishing options
  4. Taking down the scammers
  5. Red flag list: Self-publishing companies to avoid
  6. Writers beware and watchdog groups
  7. Educate yourself in self-publishing
  8. Are you ready to self-publish your book?

As with any lucrative industry, there are a wide range of self-publishing scams in business for one reason: To take your money.

A Vanity press publisher charges sky-high prices for author services that includes editing, formatting, cover design, and marketing. 

But, all of this is outsourced to the lowest bidder and in the end, the author is left with a poor quality book and no way to market it.

“You get what you pay for” doesn’t equate when it comes to vanity press and the publishing scams they represent. You do pay top dollar, often tens of thousands, and what you get back for your investment lacks anything of value.

So, how can you avoid these self-publishing scams?

Let’s take a look.

Why Authors Fall for Vanity Press Scams

There could be many reasons why someone would sign up with a scammy publishing company that wants you to pay big money upfront.

There is no shortage of scams out there when it comes to self-publishing. The biggest reason authors fall into these scams is because… Well, they don’t know what they should know to avoid being scammed in the first place.

The fact that you have to pay a publisher to get your book published is warning sign enough: The lies are on the wall. Most authors who fall into this trap are not published authors yet.

You are either thinking of writing a book, you’ve started writing it, or you’re done and can’t wait to get it out there.

So, when a publisher comes along offering to get their “just finished” manuscript into the hands of thousands of readers and sell millions of books worldwide, I would grab at it, too. Who wouldn’t want that?

As a first time author, you are most likely not going to write a book that sells thousands of copies. And if you do, it will not be through a company that you just paid $5,000-$10 to for this to happen.

Most soon-to-be-published self-publishers fall into the lap of predatory publishers because they need help.

For someone who wants to become a successful author, your passion to publish is so strong that it overrides the sudden impulse to take the first offer on the table. 

Here are several reasons why you might fall for the vanity press trap:

  • You are desperate for the know-how of book publishing.
  • The publishing process is too complex.
  • You are scared of “not publishing” and want it done right now.
  • You are not tech-savvy and would rather pay someone to overcome the hurdles.
  • Your friends keep asking you “When is your book coming out?”
  • You know nothing about book marketing and need to hire the experts. Guess what: Vanity publishers don’t know much about it either and you’ll have to market no matter the avenue of publishing you choose.
  • You watched a video of a self-published author who just signed a 6-figure deal with a large publisher…and you think that is what usually happens.

Before you make any hasty decisions, stop and breathe. If you need help with publishing your book [and everyone does] there is a right way and…

The other way that steals all your hard-earned dollars.

My hope is that you read this post before signing anything. If you can know the danger signs to watch for, you’ll pull yourself back from making a decision that costs you thousands of dollars, not to mention the heavy burden of regret later.

whats a vanity press

Early Warning Signs: The Lies of Vanity Press

Vanity presses are generally a bad idea all around, but we’ll cover some specific ways they can scam you and why they’re often on the list of self-publishing companies to avoid.

How Vanity Press Publishers Scam You

It is actually easy to spot a predatory publisher. I only hope you get to this post before they get to you. Here are the 5 big signs you are at risk of being scammed.

#1 — The company asks for publishing fees. This should be enough right here. Although Hybrid Publishers require authors to pay for all the publishing services upfront, they usually split the fees later.

A vanity press publisher will charge thousands for a publishing package. You are told that the book sales will be recouped later through book sales…which almost never happen. Don’t listen to the so-called “reviews and testimonials” on the websites. These are rigged, of course.

#2 — “We will publish your book for you on Amazon.” Let me be clear about this: Publishing on Amazon is super easy, even if you have limited tech skills. Not to mention Amazon has an excellent support system in place. The response time to inquiries is less than 24 hours and they are very detailed when it comes to responses.

A vanity publisher will make this sound more complicated than it really is. They will “take care of everything” and upload the book for you. What this also means is you lose control over making any future changes to the book. The only person that should be uploading the book to Amazon is YOU under your own account.

#3 — Charges for A Reading Fee. Never. This just isn’t done. A traditional publishing house never asks for this. If you are told by the sales rep they will read your book for a certain fee, red flag this. The “reading fee” scam is less common today, but just in case you do run up against a company that tries this old scam.

With a real publisher, nobody makes money until the book is selling. Actually, this practice has fallen the wayside these days and it would be rare to come across. But there is always someone willing to try…

#4 — The publisher will buy you an ISBN [because they are so hard to get]. You can buy an ISBN through Bowker.com if you reside within the USA. The cost is $125.00. In the U.K. you go through Nielson. In Canada ISBNs are free through ISBN Canada. If you buy this through IngramSpark they offer a slight discount. Again, this is just another ploy to make you think it is a difficult process that is better off left to the “professionals.”

#5 — “We will take care of all the marketing, because we know how difficult it is.” Yes, marketing is difficult, especially for authors. But a vanity press company won’t market the book to sell, they will do the bare minimum required so it appears as if the book is being placed in the proper channels.

My advice: Grab a book on marketing for authors or enroll in a course. Learn it. You can even outsource it out so that you do Sell More Books. But in the end nobody is better at marketing their own book than the author.

#6 — Excessive use of flattery. The first time I spoke to a vanity press sales rep I remember the praise she gave me for my book. I felt as if I had written a book that was going to sell thousands of copies in the first week.

The rep was quoting passages from the book and referencing everything from the first page. Mind you, I later realized, everything she was quoting was from the first few pages. So did she read it? Of course not.

#7— A sales rep calls you several hours after you sign up to their newsletter with a sales pitch. I tested one of these sites by enquiring about their services, and I downloaded a freebie. The next day I received a call from my “Publishing consultant” ready to help me fulfill my dreams as an author. Wow. The sales pitch was impressive, but if you already knew the situation, it was a total scam. You can smell it.

But, for a new author excited to be part of the publishing journey, listening to someone else tell you how excited they are to publish your boom is a very tempting catch. In the end, they don’t care about your book or you. Whether it is Author Solutions or another of the dozens of publishing scammers out there, they get your money and keep milking it with constant upsells.

#8 — Make “over the mountain promises” to get you endorsed by Hollywood. It is not unusual for these companies to tell you that your book has a shot of being featured in Oprah’s book club, or that they will send your manuscript to one of their agents in Hollywood for review.

I can promise you one thing—Your book will never see the inside of a movie studio. Not unless you are a well-established author who has already proven themselves, and even then, it will not be through a vanity press company that you get there.

#9 — Promises to get your book into barnes and noble and other bookstores. In this case what happens is, they put your book into a large catalogue where bookstores and libraries can order it. But realistically, you’ll be hard pressed to sell a single book in any bookstore if you publish through a vanity press company. Libraries and bookstores won’t even consider it in most cases.

#10 — Insists you sign a contract handing over exclusivity. If this final dose doesn’t make you run the other way, I don’t know what will. By any and all means, as a self-published author, you do not sign over your material rights to anyone. This gives the vanity publisher the right to further exploit your work and profit from all sales. The author, in this case, gets a lower end percentage.

Now that you’ve seen the red flags, you are well-informed to make a decision if you come across what appears to be a shady publisher. You don’t need to sign anything  or pay huge amounts of money for the publisher to “publish you to Amazon” or set you up with a movie deal.

Here’s an image that you can use as a reminder:

Self-publishing school image graph with information on what self publishing companies and vanity presses to avoid

Now, let’s take a look at…

Your Self-Publishing Options

We are not living in the 1990s anymore. Back then, choices to self-publish were limited. You either paid a company—like a vanity press—a lot of money. Or, you went on your own and hired a printing company to run off tons of copies that were not cheap. 

Today, you will see that you have many good choices these days that make it easier for you to get your book published.

New call-to-action

#1 — Self-Publishing Courses

There are quite a few reputable self-publishing courses out there. You buy the course, and work through the modules to write and ultimately publish your own book.

There are costs to publish your book, including creating it, cover design, editing, and launching your book. You still have to pay for these services, but at least you get to choose who is working on your book.

It is up to each individual author to outsource his or her own book. Publishing courses provide the content you need to get it all done, but you do all the work and take on additional costs outside the cost of the course. 

You have to pay for the basics that any author pays for: A good cover design, hiring an editor and formatting, and maybe a budget for marketing services such as book promo sites or a media package.

But many new authors are weary about self-publishing and think uploading to Amazon— or other publishing companies—is a complex ordeal. It isn’t. I have been coaching authors for years and, nowadays, the system is built in that all you have to do is plug your book info into the Kindle Direct Publishing Bookshelf and away you go. The cost for actually self-publishing your book is O.

The production cost for the average book is about $1500. If you pay $1000-3000 for a course + $1500 for the book production, you are still under $5,000. If you continue to write more books, you’ve already paid for the course that usually gives you access for a lifetime. 

Taking a self-publishing course is the best option we think. You learn how to do so much of the process yourself, and can rinse and repeat for future books. You still pay for everything but, who you decide to hire is up to you and the creative decisions are all yours.

#2 — KDP [Kindle Direct Publishing]

The KDP platform is Amazon’s book publishing platform. Publishing a book is so much easier now than it ever used to be, especially with Amazon self-publishing.

You no longer need to go through painstaking efforts to land a book deal which locks you into unrealistic deadlines and cuts you out of most of the earnings. You don’t have to sign up and fork over thousands to a vanity press company. 

You can now have complete control of your book – and its revenues – by publishing directly through Amazon self-publishing.

Setting up your KDP account is easy, and should be the first step you complete.

Here’s how to set up your Kindle Direct Publishing account:

  • Go to https://kdp.amazon.com and register with either your Amazon account or with your email address.
  • Next, click “Update” in your account information and fill in your tax information. It’s important to note that you need to complete your tax information BEFORE you can publish your first book. So don’t skip this step!
  • Once your tax information is complete, click “Finished” and return to the main page.
  • Your profile is complete!


#3 — Print On Demand

If you are a new author reading this, with the print on demand services offered by Kindle Direct Publishing and Ingramspark, you can order your own author copies and pay print costs plus shipping to your location. Buy your own ISBN, copyright your book, and own what you create.

To start printing your own books with IngramSpark, visit their website and set up an account. Do the same with Amazons’ Kindle Direct Publishing platform. Do it yourself. It’s not the difficult process many would have you believe, and there is lots of support on these sites ready to help you right away.

How much is the cost to print a book?

It depends on the book size but, for a book that is 30k in length with little to no photos or graphs and text only, expect to pay less than $4 per copy. The average scammy publisher will charge new authors $15-20 dollars per copy.

But for them, they print the books at the same cost as an author who sets this up through KDP or IngramSpark.

In fact, many vanity press publishers use IngramSpark for the print-on-demand service only just to sell the books back to the author at 5x the print cost.

#4 — Vanity Press Publisher

Vanity press publishing, also called subsidy publishing, differs from selfpublishing in that the author assumes all the risk and pays the publisher for everything.

vanity press

The editing, formatting, cover design, and even marketing the book are paid for by the author through the various packages offered when an author signs up.

But, there is a trap here: The costs are more than you initially pay for, and they don’t tell you this until later when you’re mired deeper into the project. Once invested, most authors are compelled to publish the book no matter the costs.

The emotional investment is what these companies prey on. Knowing how you feel about your book, they are ready to help you do anything to get it to market… And that means offering more expensive services.

By the time you are done and the book is published, potentially you have just spent $10k. With close to 0 book sales.

Vanity publishers make money, not from selling books for you, but from the author buying their own books back from the publisher. It is a scam where the author always loses.

#5 — Traditional Publishers

This is not a self-publishing route but, if you want to take the traditional path, you can begin by querying your manuscript with agents. Keep in mind, you may not see your book in print for a couple of years due to the lengthy process of first finding an agent, and then having them submit it to publishers to buy.

What is a traditional publisher?

“A traditional book publishing company buys the rights to an author’s manuscript. Buying rights from the author is how book publishers have traditionally acquired books. …The advance is deducted by the book publisher from any royalties the author receives from the sale of the book.”

That’s right, they pay you an advance for the book. You don’t pay them anything. It depends on the publisher’s contract but they will pay for [some] marketing.

The editing, cover design and formatting is taken care of by the publisher [in most cases].

There are a lot of nightmare stories of authors signing on with traditional publishers, but that usually equates to the publisher not trying hard enough to sell any books. In this case the author may end the contract and, after that, many authors take up with self-publishing and find better success. After all, why not be in charge of building your own book business?

#6 — Hybrid Publishers

A hybrid publisher is what you will find between a traditional publisher [pay nothing upfront but get paid an advance] or a vanity press publisher [pay for everything upfront and keep all royalties.

The hybrid publishers model is simple: An author pays for everything upfront but gets a bigger cut of the royalties after book sales, upwards of 50%. The initial cost means that the author assumes all the financial risk in order to get the book to market.

One other difference between traditional and hybrid publishing is, the hybrid has to pay the author a higher percentage of royalties than a traditional publishing house.

In order for a company to be called a hybrid publisher, there are 9 criteria set out by the IBPA (Independent Book Publishers Association) that must be adhered to:

  • In order to not be classified as a vanity press, ALL book submissions must be reviewed. This means if your book does not meet the criteria, it should be rejected. A vanity press doesn’t care. Anything and anybody will do.
  • Hybrid publishers must clearly define a vision to follow for their company.
  • Must report reputable sales on all titles they publish.
  • Authors who sign with hybrid publishers must be paid a higher royalty than that of standard traditional publisher rates.
  • The quality of the production—cover design, editing and formatting—must meet industry standards.
  • The publisher must publish as its own defined imprint and request its own ISBNs.
  • Manage all distribution services for the works.
  • Hybrid publisher must manage the rights of the works they publish as well as any subsequent rights acquired.
  • Hybrid publishers must meet the standards and best practices set out by the publishing industry.

But…the vanity press publishers are bad seeds. Lately, they are disguising their services as “hybrid publishers” but still operate with the same scammy tactics.

Take caution here that, while a hybrid publisher might look legit on the surface, there is a possibility you could get ripped off if you are not 100% sure.

Taking Down the Scammers

As a coach and self-publishing authority, I have worked with at least a dozen authors who’ve come away from a vanity press publisher broke, not just financially, but emotionally as well.

Like most authors, they just wanted to fulfill a dream and publish a book. But as soon as you sign up with a self-publishing scam company, your dreams are ripped apart and so is your bank account. By the time the not-yet-published author realizes it, they are invested by thousands of dollars and bound by a contract.

Over the years several class-action suits have been launched against scammy publishers for bad business practice. The worst of these publishers is Author Solutions, a company with a bad rap and a long history of complaints targeted against it by authors who have been exploited.

This company boasts on its website “300,000 authors published.” I would be hard-pressed to believe this and to go a step further, the percentage of those authors who would use Author Solution service again?

Chances are if you have been down this road, you realized before you were halfway there that you’d taken a bad path. 

Author Solutions is at the top of the chain of seedy publishing houses promising to get your book to market because the world needs to hear your story. And for a publishing package upwards of $5999 it could all be done for you. Well, initially you are led to believe.

Author Solutions is the parent company of several subsidiaries that operate, not only in the US but now have an International reach as they have set up in countries worldwide.

How do they make their money?

It isn’t from helping authors to sell books.

The authors usually end up selling nothing. Instead, they are made to buy the books they want from the publishers at a high cost just so they can have their own copies to sell or giveaway.

Recently, several companies have been shut down in class action lawsuits, and this is still continuing today, with authors taking a stand and fighting back against the book publishing thieves.

Fortunately, authors are better educated these days on the publishing options available. Vanity publishers are disappearing. But do return “wearing different clothing”, disguised as the next best company to get you that bestselling book.

Red Flag List: Self-Publishing Companies to Avoid

I have compiled a list of publishing companies you should avoid at all costs. This is not a complete list but includes names of the major companies flagged by Writer Beware and Alliance of Independent Authors.

For a very thorough listing, I would recommend you check with the Alliance of Independent Authors. ALLi stays up-to-date on the scammy reports, warnings and lawsuits taken against bad publishers.

what are the self publishing companies to avoid

Here are some self-publishing companies that have made the list of those to watch out for:

Writers Beware and Watchdog Groups

Remember: Always do your homework. To make sure if you are buying into a legit business you should check in with these sites listed below.

Writer Beware

“Shining a bright light into the dark corners of the shadow-world of literary scams, schemes, and pitfalls. Also providing advice for writers, industry news, and commentary. Writer Beware is sponsored by the Science Fiction and Fantasy Writers of America, Inc.”

Preditors and Editors

Providing up-to-date action against possible publishing scammers.

ALLi [Alliance of Independent Authors] / Watchdog Posts

“Each month on the ALLi blog, the excellent Watchdog John Doppler explores key issues regarding the provision of self-publishing services around the world.”

The Independent Publishing Magazine / Publishing Service Index

A detailed breakdown of self-publishing companies and their ranking based on service and reliability.

Educate Yourself in Self-Publishing

Publishing scams will always be around as long as authors are paying for their services.

How do you, as an author, avoid falling into this trap?

The self-publishing arena is like a vast oasis of information and a never-ending learning process. Vanity press publishers are banking on you having no idea what to do, which is why you might consider turning to a publishing company in the first place.

Our advice at Self Publishing School is this: Educate yourself on how to publish a book. You’d be surprised the things you actually don’t have to pay for.

Take control of your self-publishing career today.

Are you ready to self-publish your book?

Enroll in an online self-publishing course

You can check out this list of best self-publishing courses. I highly recommend joining an online self-publishing course for achieving all your publishing goals.

You will learn how to write and market your book your way and all of it within your control. You won’t have to give up anything or sign your book rights over to a publisher that will exploit your creativity.

If you are uncertain as to whether you should spend money on a course or not, but you want to know the ins and outs of self-publishing, grab a $5 book and start here.

Meanwhile, the scammy publishers are on the phone right now with a future author that isn’t doing these things.

Read Books on “How to Write” and Self-Publishing

Reading is a cheap way to educate yourself on writing. Make it a habit to read for 30 minutes a day. Educate yourself on the publishing industry.

Top 10 Book Recommendations on Writing and Self-Publishing:

#1-Published by Chandler Bolt

#2-The Miracle Morning for Writers: How to Build a Writing Ritual That Increases Your Impact and Your Income by Hal Elrod and Steve Scott

#3-Write. Publish. Repeat. (The No-Luck-Required Guide to Self-Publishing Success) by Sean Platt and Johnny B. Truant 

#4-Why Authors Fail: 17 Mistakes Self Publishing Authors Make That Sabotage Their Success (And How To Fix Them) by Derek Doepker

#5-The Successful Author Mindset: A Handbook for Surviving the Writer’s Journey by Joanna Penn

#6-You Must Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert by Honoree Corder

#7-Let’s Get Digital: How To Self-Publish, And Why You Should by David Gaughran

#8-You Are a Writer (So Start Acting Like One) by Jeff Goins

#9-On Writing: A Memoir of the Craft by Stephen King

#10-Six Figure Author: Using Data to Sell Books: Write Faster, Write Smarter by Chris Fox

Now that you are totally aware of what to watch out for, it’s time to take control of your own author career

More Resources

Which publishing option is the best for YOU & your unique author goals?  Get a full, deep-dive self-publishing vs traditional publishing analysis! Make  an informed decision and set yourself up for success with your book.   Get Your Analysis Here!  <https://self-publishingschool.com/lm-self-vs-traditional-publishing-analysis>

how long does it take to write a book

How Long Does it Take to Write a Book?

The most valuable thing a writer can learn is how long does it take to write a book.

And while most sources say it depends, we break it down for you.

Many authors, when asked how long it took to produce their debut novels, gave answers ranging from four years to a decade.

In other words, a very long time, BUT…

We’ve focused the process of writing and publishing a book, and our students are able to complete their drafts in as little as 60 days, publishing in 90 days…and we’ll teach you how.

But there is amazing news:

Writing your book can take far less time than you think. You just need to have the right mindset, a reliable system, and to stay motivated to write.

Here’s what you’ll learn about how long it takes to write a book:

  1. How to create a deadline
  2. The average time it takes to write a book
  3. How long it takes to write a 100 page book
  4. How long it takes to write a 200 page book
  5. How long it takes to write a 300 page book
  6. How to write a book faster
  7. Prioritizing to take less time to write a book
  8. Create word count goals
  9. Find accountability to write a book faster
  10. Set challenges to finish writing your book

Here at Self-Publishing School, our goal is to improve this arduous writing process. Right now, we coach our students to routinely complete a new book in just 90 days, finishing their first draft in as little as 30 days!

They are able to accomplish this by following a simple step-by-step guide that we’re going to share with you today.

How long does it take to write a book?

It can take anywhere from 2 months to a full year to write a book depending on the word count, how often you write, and how much you’re actually writing each session. A good rule of thumb is to allot at least 4 months to write a book.

Many authors report that it takes up to a year to write a book, but more recently, authors are finishing their books in as little as a month to 90 days with our specific system.

How long it takes to write a book largely depends on how much time the writer puts in to actually writing it, though.

The truth about how long it takes to write a book depends on how many words are in it.

Here’s a guideline for how long it takes to write a book:

  • 30,000 – 50,000 words: 500 words/day = 60 – 100 days
  • 50,000 – 80,000 words: 500 words/day = 100 – 160 days
  • 80,000 – 100,000 words: 500 words/day = 160 – 200 days

Essentially, the length of time it takes can be anywhere from two months to 7 months (or even longer!) depending on how often you write and how many words you write per session.

If you want a quick way to find out, fill out this word and page count calculator below and it will tell you the average time it takes to write that book:

Choose your book type, genre, and audience for a word count and page number total.

Your book will have

words

pages

*These results are based on industry standards. The total word and page count will vary from book to book and is dependent on your writing and overall book formatting*

Average Time to Write This Book: 60 days

Following the guidelines below, you can learn to supercharge your own book writing process, and you’ll become a published author much faster.

What is the average time it takes to write a book?

The average person writing a book for the first time can expect to spend anywhere from 4 months to over a year writing a book. While this might seem like it takes a long time to write a book, there are always methods to shorten this.

Taking everything above into account, the truth is that most people don’t write every day, especially if you have a family and a full-time job.

So let’s break this down a bit further for the average person living an average life that doesn’t allot daily writing time (& they don’t have our system for getting more done with less time):

  • 30,000 – 50,000 words: 500 words 3 days per week = 4 months – 7 months
  • 50,000 – 80,000 words: 500 words 3 days per week = 7 months – 11 months
  • 80,000 – 100,000 words: 500 words 3 days per week = 11 months – 1 year +

As you can see, if you maintain an average of 1500 words written per week, writing your book can span from 4 months to over a year without the right system to get it finished quickly.

self publishing school graph informing how long it takes to write a book

How long does it take to write a 100 page book?

A 100 page book is about 30,000 words. If you write more than 1500 words per week, you can expect for it to take 2 – 4 months to write a 100 page book.

How long does it take to write a 200 page book?

The average person can expect to spend 3 -7 months writing a 200 page book if they focus on writing more than 1500 words per week.

Now, this would equate to roughly 50,000 words. Many of our students can actually finish their draft of this length in only 30 days with our process.

How long does it take to write a 300 page book?

A 300 page book can take 4 – 9 months to write at an average of about 80,000 words, writing 1500 or more per week.

The average fiction book that’s at a higher level than middle grade will run about this length. In fact, the large majority of young adult books are 70,000 – 90,000 words and can take a bit longer for the full writing, revising, and self-editing process.

How to Write a Book Faster so it Doesn’t Take as Long

If you want to know how to write a book faster so it doesn’t take as long, here are our best tips.

#1 – Establishing a Strategic Deadline

Deadlines are designed to help you inch closer to completing your book by giving yourself a writing habit. It also encourages you to work every day hitting both short-term and long-term goals.

However, you won’t find success by setting arbitrary due dates. They must be set up for your book’s success.

Here are 3 ways to establish strategic deadlines:

  1. Define realistic deadlines. Set short term and long term deadlines for each portion of your draft that breaks down your entire book.
  2. Set honest expectations. If you’re only able to write 500 words a day, so be it. Don’t push yourself into thinking that you can complete an unrealistic task. Be honest with your abilities and align it with your deadline.
  3. Implement rewards. Don’t make writing a book feel like a tedious job. Reward yourself for achieving your goals! Attaching rewards to each accomplishment will make finishing your book much more aspiring to complete.
New call-to-action

#2 – Prioritizing Your Writing Into Tasks

What separates those who can write multiple books to those who can barely write a page is the ability to prioritize. Because there are so many competing factors that pull away our time and energy, prioritizing is actually a very hard concept to implement.

But in order to write your book, you need to establish clear priorities to get anything done.

Here are some ways to prioritize your work:

  • List out every detail of your book and turn them into tasks
  • Assess each task to identify what carries the biggest value to completing your book
  • Order tasks by its immediate priority and length of time to complete
  • Anticipate unexpected changes to your schedule, and plan an alternative schedule to stay on track

Action Step:

Make the effort and spend a few hours prioritizing your writing process. You will be surprised with how much writing you can accomplish with a well thought out task plan.

#3 – Creating Word Count Goals

One of the best ways to accelerate the writing process is to set word count goals. Like training intervals, setting up word count goals will pace how many words to write a day.

First you have to understand how many words in a novel for your genre. Once you know this, you can work backward to figure out how much you have to write each day in order to reach your deadline.

By establishing these parameters for your own success, not only will you be more likely to accomplish these goals, but you will also notice improvements to your writing.

Here’s an example of a tracking sheet you can set up in order to accomplish your word count goals:

how long does it take to write a book

We recommend writing down your daily, weekly, and monthly word count goals to not only show your current progress, but to keep you motivated until you reach the end.

It also helps to include rewards for every new milestone!

Action Step:

Start your daily word count goal to 500-1,000 words per day. By completing 1,000 words per day, you’ll be looking at your completed 30,000 word first draft in one month!

#4 – Finding Your Accountability Partner

A supportive partner can be a great soundboard, a first pair of eyes, and a protector of your sanity. They can also be the extrinsic motivation you need to meet your own deadlines and word counts.

When you have an accountability partner backing you up, it makes it harder to procrastinate because they expect great results from you!

At Self-Publishing School, we believe in the accountability system and encourage our students to pair up with other like-minded students to encourage one another and hold each other accountable for reaching goals and deadlines.

This is done through our Mastermind Community, so everyone has the same goal in mind: start writing a book and finish by self-publishing a book.

It’s a great motivating tactic and helps our students complete their books on time.

Action Step:

Find an accountability partner who is willing to encourage and hold you accountable to meet your deadlines!

#5 – Setting Challenges for Yourself

Following the same routine can get old quickly especially for something lengthy like writing the first draft of your book.

To combat the fear of boredom and add more spark to your writing project, we encourage you to set challenges for yourself!

Here are some simple challenges to set to write your book faster:

  • Double the word count you’ve originally set daily, monthly, yearly
  • Purposely tighten deadlines to increase pressure
  • Ban the use of your phone or all forms of distractions to make time for writing
  • Read your unfinished draft out loud to someone new for feedback

Action Step:

Include a few of these challenges every so often to increase the intensity of your writing. You may tack on even better rewards for each successful challenge you’ve completed.

If you ever dream of becoming a self-published author, now is the time to finally make it a reality.

By following these guidelines on how to develop a robust writing process, you will have your first book ready to self-publish in no time.

New call-to-action

Book Mockup Generators: 5 FREE Tools

If you’re already in, or getting your start in, the book publishing game, you know you need solid book marketing to succeed, and that includes book mockups.

Maybe that’s scary for you, maybe it’s exciting, but one thing is for sure: it’s necessary.

Marketing can be a huge, scary hill to climb. In a constantly changing market with shifting focus, thousands of niches, and readers with low attention spans, it might seem impossible to get readers.

But let’s start small.

Here’s what you’ll learn about book mockups and generators:

  1. What is a book mockup?
  2. Different types of book mockups
  3. What are book mockups used for
  4. Adazing Book Mockup Generator
  5. Media Modifier book mockups
  6. DIY Book Design mockups
  7. Smart Mockups
  8. Book Brush mockup generator
  9. DIY Book Mockups

What is a book mockup?

A very basic tool in book marketing that all writers need is the book mockup. A book mockup turns your cover into a 3D rendering or a full advertisement.

A 3D rendering catches eyes and lets your readers picture themselves holding your book far more effectively than a standard 2D cover image would.

I could show you this plain depiction of my book cover next to a 3D book mockup rendering so you can see the difference:

Which one helps you imagine my book in your house? Which one makes you want it?

“Wow, Hannah,” you say, “that looks great! I wish I could do that with my covers, but…I don’t know how.”

What if I told you creating eye-catching marketing imagery is actually incredibly easy? That mockup of Little Birds took me literally less than four seconds to make. 

Types of Book Mockups

If you’re not a super wiz in Photoshop, there are easier and faster alternatives called book mockup generators that we’ll cover in more detail below.

Book mockup generators help you create essential marketing imagery to promote your books.

Most of these give you several options for types of book mockups, including paperback, ebook, and even audiobook.

Audiobook Cover Mockups:

Here’s an example I made with a mockup generator for my audiobook:

3D renders bring your book to life. I added headphones to emphasize that it’s available in audiobook. You can add elements to your mockups that help your reader imagine a situation in which they’re likelier to enjoy your book–get creative!

Is it a romance? Generate a mockup with someone holding your book next to a fire with a glass of wine. Is it a horror? Make the backdrop a spooky abandoned building.

You don’t need photography skills, a fancy camera, a hand model, or editing prowess to create book mockups. All you need is your cover and a book mockup generator!

Banner Book Cover Mockups:

Banners are useful for almost every social media cover image, as well as any in-text advertisements for your website’s blog posts.

The banner above also only took me four seconds to make. It’s attractive, attention-grabbing, and did I mention it only took four seconds to make?

Even if you don’t want to make a full scene image like that, simply turning your cover into a 3D mockup will up your marketing game tenfold.

Full 3D Book Cover Mockup:

As mentioned above, you can use a plain flat image of your cover, but a 3D rendering makes it feel more real, and is far more eye-catching.

Turn this:

Into THIS:

Isn’t a 3D render just a tastier experience? Let your reader see your book for what it is–a book!

The great thing about these 3D mockups is that you can also place them within other marketing images, which allows you to pick and choose which types of mockups to promote on specific platforms.

This leads us into the next point of what book mockups are used for…

What are book mockups used for?

Book mockups can (and should) be used in most of your promotional materials, branding, and platform elements.

If you have an author platform of any kind, your book mockups should be easily available to see when someone clicks on your profile.

A fun marketing statistic I often reference is that a consumer has to be exposed to a message, on average, seven times before they’ll act on it.

With that in mind, you could say you need to put your book cover in front of your readers at least seven times to make a sale. If you’re not showing them your book, how will they know it’s there?

Get those mockups generated and in front of your readers!

Having consistent elements, like book mockups, that you use on most or all of your materials can help to establish your brand. Let’s look at places you will likely put those elements.

Social media posts:

No matter the social media you use, algorithms favor images. Facebook, Instagram, Twitter, YouTube, and Snapchat posts are all heavily based on visuals.

Incorporate mockups to give your audience a tangible experience of your books.

For example, this is an image I used on Instagram to promote my book tour stream. Including a 3D render of the book on all of my promotional materials helps to instill the book and brand in my audience’s mind.

Anytime I mention my book, a sale, or an event, I make sure to include a 3D mockup of the cover.

Advertisements:

This is an ad I made when I released my audiobook, so obviously I wanted to include a cover mockup on it. Imagine a book advertisement that didn’t include a cover.

There’s nothing to catch the reader’s eye, so they’ll scroll right past it. Any advertisements you create should absolutely include the book cover.

Author websites:

There’s no point in having an author website if you don’t spotlight your books on it. You might use your mockups on a front page banner, a gallery, or a project page.

This is an example of the Starlight page on my website. Some elements you might include on a book or project page are reviews, buy buttons, descriptions, excerpts, and a 3D mockup!

Banners, endscreens, platform material:

I use 3D renders of my book covers on all of my social media platforms. Like we mentioned earlier, a consistent brand and repetition are important elements in book marketing.

Here’s an example of my Twitch background, and you’ll see an endscreen I use in my YouTube videos later on. This is a small, subtle use of a 3D render that I don’t even call particular attention to–it’s just in eyesight during every Twitch stream I host.

Remember: seven exposures = one sale.

Merchandise:

Double-dip into your book income by expanding your product offering. Get yourself a 3D render to slap on T-shirts, mugs, and other swag for a bonus income stream.

Having products out there with your name and books on them is also great for marketing and building your brand.

Now that we see the various ways book mockups can help with marketing, let’s look at some options for generators to create those book mockups.

Five Free Book Mockup Generators

All of the following mockup generators allow you to create imagery for free, but premium versions will most often give you access to things like extra features, more downloads, or watermark removal.

Some book mockup services will mass produce hundreds of images at once, while some only let you produce one piece at a time.

Some services are completely free, while some will cost a premium to access their full suite offering–if you decide to invest in marketing software, it’s likely worth your money. Like any business research, just do a little research to make sure it’s a good move and will show a return on your investment.

#1 – Adazing

Adazing is a free, quick, and easy service to produce book mockups. The drawbacks I see with Adazing are that you can only produce one at a time, and that they aren’t the most realistic-looking renders out there.

Here’s an example I made with Adazing for Gloria Russell’s collection The Graveyard Three:

As you can see, the framing is a little unnatural–it looks like a 3D render instead of a physical book.

Adazing also offers other services like title generation, banner ads, and media kit templates.

#2 – Media Modifier

Along with mockups, Media Modifier lets you design logos, apparel, and products. Media Modifier allows more precise customization with their mockup generator, like the ability to edit backgrounds and drop shadows.

They do require sign-up to remove the watermark on downloads, but here’s an example of a mockup I made with Media Modifier, again using Gloria’s collections:

While Media Modifier does offer more customization than Adazing, I still don’t find they look particularly realistic.

#3 – DIY Book Design

This is another quick, easy, and free service–it has the same issue as some of the other mockup generators where you can only produce one at a time.

Here’s a mockup I made of Rilie Kaye’s ebook with DIY Book Design:

I find this render to be higher quality and a good deal more realistic than Adazing or Media Modifier.

#4 – Smart Mockups

This one provides a very limited selection of free options, but you can access many more formats and customizations with a premium account. Smart Mockups provided the most realistic-looking mockups of all of the generators I’ve tried.

Here’s an example I made of my own book with the free features on Smart Mockups:


#5 – Book Brush

Book Brush is a service I use regularly for creating covers, mockups, videos, and more. They’re constantly expanding their service offerings and templates, so I like to check up to see what’s new.

I love that you can make a bulk amount of hundreds of mockups at once with their Instant Mockup tool. Here’s a brief rundown of how to use Book Brush’s tools and platform.

And these are a few mockups I made instantly with Book Brush’s mockup tool:


Book Brush has a ton of tools available with their free version, and I’m always happy with the quality, so I definitely recommend checking them out!

These are only five of the book mockup generators I found with free options, but there are LOTS more if you dig around. My favorites of the ones listed are Book Brush (for the Instant Mockup tool) and Smart Markups (for the amazing quality).

But maybe you’re not interested in an easy breezy mockup experience. Maybe you’re the kind of pal who wants to roll up your sleeves and get in there with 100% customization.

Let’s talk about how you can do it yourself.

DIY Options for Book Mockups

You can skip the immediate results and manually make your book mockups with a program like Photoshop (or a free alternative, like Canva).

For example, this is my YouTube endscreen I made with Photoshop:

I used the Starlight mockup from Book Brush, but I inserted the Little Birds cover directly into my PSD file. This allowed me to customize the dimensions to fit the YouTube endscreen elements on top (like putting my subscribe button in the coffee cup).

You can also make great marketing imagery with free services like Canva, PicMonkey, or Gimp.

For example, this is an Instagram post I made using a 3D mockup from Book Brush in Canva:

But here I’ve done the same thing without the 3D mockup, and it still looks pretty nice:

You can make marketing imagery with 2D book cover images, but it just lacks the spice of a 3D render.

I’ll manually make my marketing imagery for specific items, like livestream promotional pieces, but I love using mockup generators for base imagery (like those adorable coffee table pieces from Book Brush) and 3D cover renders.

Whether you go manual or use a book generator, a book mockup is one of the most important marketing tools a writer has for selling copies. Take advantage of the tools I listed above and get started on creating your own book mockups for social media, advertisements, websites, merch, and branding!

Do you have a favorite tool or method for building book mockups? Let us know in a comment or tweet us @Self_Pub_School!

social media for authors

Social Media for Writers & Authors: Full Tutorial Guides

Nowadays, if you want to be successful with your book, you have to know how to use social media for writers.

Marketing is one thing all authors will need to know how to do, no matter if you want to self-publish a book or traditionally publish. That’s right! Even traditional publishers are now looking to your SOCIAL PLATFORM as a decision-maker for buying your book or not.

And no matter your goals as an author, whether you want to write fiction full-time or want to use your book to grow your business, social media is important.

We’ll not only cover which social platforms are most important for authors right now, but also where to find your audience, and what content actually performs the best on each app.

Here’s how to do social media for writers:

  1. Do writers need social media?
  2. The difference with social media marketing
  3. What’s the best social media for writers?
  4. Twitter for authors
  5. Instagram for writers
  6. Facebook for writers
  7. BONUS: Youtube for authors
  8. Author platform growth on social media
New call-to-action

Do writers need social media?

Do you want to sell books? Do you want to make a career out of selling books?

Then yes, writers need social media. It’s for book marketing, and one of the most powerful types of marketing in this day and age.

This isn’t to say that you can’t sell books without social media. There are certainly people who do so, but unless you really know how to use ads or you get a lucky break and hit some charts in the rankings, (or are a student of our Sell More Books program where we teach those methods), your best bet for long-term success in writing is by building your author platform.

So while you don’t need social media, it increases your chances of long-term success exponentially.

The difference with social media marketing (especially for authors)

Social media is so different from “traditional” marketing methods. It’s not an email, it’s not a flyer in the mail or a commercial on TV, and it’s certainly not a radio ad.

What makes social media marketing different from other forms of marketing is that it’s personal.

It’s a person doing the marketing, very rarely a full brand speaking from behind a logo (though this does happen). With social media for writers, it’s certainly personal.

And this means that traditional methods of marketing a book are a bit different.

In fact, we’d say social media marketing is less about actually promoting your book and more about promoting your thoughts, ideas, and interests while keeping your book easily available.

This concept is a little confusing at first, but we’ll get into what this looks like with each social platform. But the main idea behind this principle is this:

If someone likes you and enjoys what you put out into the world, they’ll likely enjoy your books because of how much we place ourselves into them.

Yes, we even do this when writing a fiction novel. Our themes and messages come from within us, and when someone gets to know who you really are and likes that, they’ll probably like what you write about.

What’s the best social media for writers?

By and far, Twitter is extremely useful for anyone trying to have success as an author, especially as a self-published fiction author.

Does this mean it’s the best platform for you and your specific book? Not always.

While we recommend every writer be on Twitter, there may be other social platforms better suited for your audience. Meaning, certain people of varying ages and interests use different social platforms.

You’ll have to understand where your audience is if you want to operate on the best social media platform for you.

Thankfully, we cover those details below by going over the demographic of each platform (info by HootSuite) in detail so you can decide which will house your target audience, along with how you can connect with them.

Twitter for authors

As stated above, we believe all writers should be on Twitter. There is an extremely large fiction reading and writing community on Twitter, but it’s also really useful for nonfiction.

The struggle with a platform the size of Twitter (and really all of the ones we’ll cover below), is that they’re too big. It’s hard to find where your audience is. But that’s why we’ll also cover some useful hashtags to pay attention to.

HOW TO USE TWITTER FOR AUTHORS:

Each social platform is different. Depending on the people and its interface, different content will perform well.

For Twitter, it’s all about relateability. The posts that do the best are the one that speak to people directly, in a way they can relate to really well. It’s not really about you on Twitter, it’s about others.

So when you take to Twitter, remember that while it’s a social platform where you can divulge your own information, making all of your posts solely about you isn’t the right game here. We can save that for Instagram in a minute.

Demographic: 34% female, 66% male — 44% ages 18-24, 26% ages 30-49

Posting frequency: several times a day, 7+

Type of content that performs best: short relateable questions and statemetns

Hashtags to note: #amwriting, #writingcommunity, #WIP, #writerlife

Other hashtags for genre-specific depend on what you write and the niche (particularly for nonfiction, the examples above leave heavy for fiction users).

Examples:

Want to see a few author profiles on Twitter who are doing it really well? Here are some examples of social media for writers you can follow and emulate:

social media for writers example

The reason this bio is really successful is because this author’s book is available, but it’s not spammy or pushing people to buy. Another reason, is because her main bio is short, sweet, to the point, and also showcases her personality.

social media for authors twitter example

When it comes to sharing posts on social media, especially when “promoting” your book, it works best when the words come from others. We tend to not believe authors who say their book is great, because of COURSE they think that!

Retweeting praise for your book is one of the best ways to share proof and get others interested.

Instagram for writers

Instagram is one of those social media platforms you really have to mess with to get right. Meaning, some people can find great success with one strategy, and that same strategy won’t work for you—even if you do everything the same!

Part of this is because of the story feature, and that you have to actually put yourself out there on Instagram. While it does have a somewhat negative reputation for being “fake,” people do congregate here for connection and to follow people’s lives closely.

HOW TO USE INSTAGRAM FOR AUTHORS:

As mentioned, Instagram has more to do with daily life/lifestyle than it does only branded content. That, and memes. Yes! The meme culture has shifted somewhat away from Facebook and is everpresent on Instagram’s platform.

So what works here then? Relatable memes, intimate stories where you show up with energy, and “pretty” images on your main feed.

Remember that you’ll have to find out what works for YOU here. Does your audience wants to see more of you? Of what you’re reading? Of your book-writing process?

Demographic: 52% female, 48% male — 67% ages 18-29

Posting frequency: at least once per day on your main feed, several times on your story

Type of content that performs best: Stories! Getting on your story and showing you, your real face, your real life. On your main feed, aestheticlaly appealing images of your book, you, and your life will do best.

Hashtags to note: #amwriting, #writerlife, #writersofIG, #writersofinstagram, #bookrelease

Example:

social media for authors instagram example

Facebook for writers

Facebook’s seemingly everchanging interface has increasingly frustrated people. In truth, Facebook is dying as a means of self-promotion unless you pay for ads on their platform.

That being said, there are strategies that still work for Facebook for authors.

HOW TO USE FACEBOOK FOR AUTHORS:

Determine if you want to use a personal profile (not recommended), a page, or a group.

The main differences here are that a profile allows friends, a page allows for likes (and your stuff shows up on their feed like a profile’s would), and a group allows for a specific place for members to post and collaborate.

For writers, we usually recommend a page. But, if you are looking to build a brand, or maybe even an exclusive “club” for your readers, a group will get far better engagement than anything else. Facebook has continued to deprioritized page’s content, while boosting group posts.

It all depends on what your goals are as an author, and if your audience is even hanging out on Facebook.

Demographic: 79% ages 18-29

*Note on this: while this number reflects those who have Facebook, personal insights tell us the most active group of users is above 40-years-old.*

Posting frequency: 3 times per day max

Type of content that performs best: Images, videos

Hashtags to note: While Facebook has hashtag capabilities, they’re not really used to nearly the same extent as Twitter and Instagram

BONUS: Youtube for authors

Youtube isn’t for everyone. We’ll go ahead and say that right now. Not everyone has the presence for it, and not everyone will even like this style of platform building.

However, if it is something you’ve considered and need a push to start, it can be very lucrative as a secondary form of income, as long as a massive means of marketing your book—especially if you start “making it big” and gaining a lot of subscribers.

Our Youtube channel has over 40,000 subscribers and has grown immensely over the last year. We’ve seen this success first-hand, but we’re not the only ones.

There are several self-published authors who have used Youtube to quit their full-time jobs and pursue writing and creating videos.

HOW TO USE YOUTUBE FOR AUTHORS:

The first thing to think about here is what type of content you can post about, and what audience that will bring in. Many writers post videos with advice for writing books and publishing.

Others take the route of being on “Booktube,” where they read and post book reviews for other readers.

Each has their own pros and cons, but the bottom line with Youtube is that you have to be authentic, be something different (which can even simply come out in your own personality), and be consistent. One of the biggest common factors of success on Youtube is that people didn’t give up—they kept doing it through even a couple years of very slow growth.

If you are someone who’s not writing fiction and you’re looking to create awareness for a nonficion or a book to grow your business, the topics you talk about should be related to your book.

Demographic: 81% ages 15-25

Posting frequency: two times per week, 1 time per week at a minimum if you want sustained growth and engagement

Type of content that performs best: videos, helpful tips, how-tos, relevant updates, reviews, etc.

Author platform growth on social media

By far the best tip we can give you is to be consistent. With social media, it really is all about showing up regularly with content your audience wants to see, whatever that may be.

And secondly, don’t be afriad to iterate and try new things. If memes aren’t working for you, try being more real and personal. If your Twitter one-liners just aren’t working, try asking more questions and creating polls.

The people who gravitate to your social platform will respond differently to content that might “work” elsewhere. Find what works for you, be generous in how you give content, and make your book easily available. If people like you, they’ll search for how to consume more of your goodies—you don’t really have to push to promote your book on social media.

New call-to-action
self-publishing

Self-Publishing in 2020: A Complete ACTIONABLE Guide

Don’t you agree that there’s almost too much information online about how to self-publish a book? So much that it can be really hard to actually determine what’ll be helpful to YOU?

We get it. We’re in the space every day, and we have to say…not all the advice you read will work.

Much of it is outdated in this everchanging space and doesn’t help you self-publish on Amazon in a way that actually brings you SUCCESS.

There’s far more to self-publishing a book than simply uploading it on Amazon and hitting “publish.” You can absolutely do that.

But don’t you actually want to sell books?

No matter what your goals are, to grow your business with a book, become a full-time fiction author, or simply to publish a memoir or self-help book to create an impact, we here at Self-Publishing School know what works.

We’re in the weeds with hundreds of students every week, learning, growing, and even expanding our program’s content to ensure it’s up-to-date.

And you know what? We want to give you a full, complete guide right here…for FREE. Nothing. Because we believe in you and the story you want to tell, no matter what it is.

WARNING: This blog post will be lengthy, and will cover topics not JUST related to uploading your book and self-publishing it on Amazon. Because again, there is MORE TO IT than just that. So focus, even bookmark this page, prepare to take some notes, and know that it’s possible for you to do 🙂

If you want to skip over some important points and JUST get down to the how-to list, click here.

Here’s how to self-publish a book for success:

  1. What is self-publishing?
  2. Is it a good idea to self-publish?
  3. What are the best self-publishing companies?
  4. Cost of self-publishing a book
  5. The BEST way to self-publish a book
    1. Create a self-publishing plan
    2. Choose the right book idea
    3. Mindmap your idea
    4. Outlines your book
    5. Write & produce your self-published book
    6. Get an ISBN & Copyright
    7. Decide where to print & distribute
    8. Set up your Amazon Central profile
    9. Set up your launch team
    10. Create a launch plan
    11. Upload your book to KDP to self-publish
    12. Launch!

Learn How 100 People Have Published in the Last 60 Days!  Learn the exact step-by-step methods 100 of our students have used the last 60  days to publish their books--and how YOU can do it too, just as easily!   Start Here!  <https://selfpublishingschool.lpages.co/organic-eg-bab-how-100-people-have-finished-their-books-in-the-last-60-days/>

What is self-publishing?

Self-publishing is when you publish a book without a publishing house first buying your book’s rights and producing the book for you. With self-publishing, you maintain 100% creative control as well as 100% of the royalties.

We have a handy self-publishing vs traditional publishing blog posts that really dives into specific differences you can check out. But really, self-publishing is all independent.

While traditional publishing requires writing a manuscript, querying, landing an agent, agent selling to the publishing house, and ultimately, you only writing and editing based on what your editor wants, only to receive 8-10% royalties AFTER printing costs and AFTER your advance gets earned-out.

There’s really no wonder we believe, in today’s world, self-publishing is the superior option.

But hey, you can decide for yourself after reading through this post 😉

Is it a good idea to self-publish a book?

The best way to publish a book is dependent on what your own unique goals are. Some people will find great success in self-publishing while others are better suited for traditional publishing.

Ultimately, unless you have a good amount of experience as well as connections in the traditional publishing world, this route will be difficult, and you may not ever get published.

With self-publishing, anyone can do it. Anyone can get on Amazon and upload a book. HOWEVER, not everyone can do it well in order to succeed.

There are thousands and thousands of authors making full-time income and MORE from self-publishing. Those people have figured it out. Some of these people are our very own coaches here at Self-Publishing School, teaching our students what it truly takes.

Others, have done the work and have spent years honing their craft and series’ in order to see success.

So ultimately, you have to ask a couple of questions in order to determine if self-publishing is a good idea for you:

  1. Do you want to maintain creative control and tell the story the way YOU want, with a cover that YOU want, and keep 100% of the royalties?
  2. Do you want to simply write and let others dictate the rest?
  3. Do you want to market your own books? SPOILER: this is required for BOTH publishing avenues.
  4. Are you serious about this?

No matter which way you choose to publish, you have to do the work. You have to do the book marketing. You have to commit, set writing goals, and work toward it.

What are the best self-publishing companies?

There are a couple of different ways to look at what “self-publishing companiesmeans.

You have retailers to publish, like Amazon, Barnes & Noble, Kobo, iBooks, and more. You also have aggregators like IngramSpark, Lulu, Bookbaby, and more that print your book and distribute it TO the retailers.

And then you also have self-publishing education companies, who teach you the ropes about how to self-publish the right way, with resources to help you get there.

The latter is what Self-Publishing School is. So of COURSE we’ll put ourselves at the top of this list, because we truly believe it’s the smartest and best way to self-publish.

Why not take the guidance from those most experienced? But because we want you to make the best choice for your needs, we’ll cover the other types as well.

Here are some of the best self-publishing companies you can work with:

  1. Self-Publishing School (That’s us!): An education company with 1-on-1 coaching, a private and exclusive Mastermind Community, and an entire digital course you keep access to for LIFE, all dedicated to helping you not only write a high-quality book, but also publish it for increased visibility and that coveted “Bestseller” banner. Learn more about our various programs for various types of authors-to-be here!
  2. Amazon, Kobo, B&N, iBooks: These are retailers, places readers can go to purchase your book and have it shipped to them. Amazon is by far the largest of them, however, you should aim to self-publish across all mediums to increase buyers.
  3. IngramSpark, Draft2Digital, Smashworlds, Lulu: Through these companies, you can have your book printed and distributed to the retailers listed above (and more). Amazon also prints its own books. So you could go exclusively with Amazon. But Amzon doesn’t publish hardback covers, like IngramSpark does. Do some research, and check out some reviews to choose where to print yours from.

When you self-publish a book, you’ll use a variety of these types. You can go it alone and simply upload with Amazon, using KDP Print (their book printers), or you can learn what it REALLY takes to do this successfully, and potentially work with us.

Cost of Self-Publishing A Book

Since you don’t have a massive publishing company backing you, there are expenses you’ll incur on your journey to self-publish a book.

Most are very mild, but they may seem like a large chunk of change to invest in your book (really, your success).

Thankfully, there are ways to cut costs. Our students have discounts through book designers, formatters, editors, and other book production services they’d have to pay full price elsewhere.

It’s likely that you can cut self-publishing costs by opting for freelancers or even checking out Reedsy’s resources to find someone to work with.

That being said, we have an entire post about how much it costs to self-publish, so we’ll keep it brief here.

Here’s how much it costs to self-publish a book:

  • Writing: free, but costs time
  • Editing: $200 – $2,000+ (this depends on word count)
  • Cover Design: $300 – $500 average (this is IMPORTANT!)
  • ISBN & Copyright: $100 – $400 (depending on country and number of ISBNs you choose to purchase)
  • Interior Formatting: $150 – $300 (depends on internal design)
  • Proof Copies: $50
  • Launch Team Goodies *Optional*: $100+ (signed copies, posters, etc.)
  • Self-Publishing Resources to Succeed *Optional*: $500 – $5,000+ (education companies)

TOTAL COSTS: $850 – $3000+

DON’T LET THESE NUMBERS DISSUADE YOU! You can save up while writing your book (which takes a good chunk of time). Just be prepared to invest in this if you want to be successful.

Also keep in mind, this is to produce a HIGH quality book. Which is the entire purpose of finding success in self-publishing a book. You have to be able to compete with traditionally published books, which are backed by massive budgets.

You can stick to the low-end of these costs and NOT opt for a developmental edit, which is one of the most expensive components.

But ultimately: do NOT skip at least a copy edit and do NOT skimp on the book cover. The book cover design…is the most important in today’s world of visually stimulating content.

What is the best way to self-publish a book successfully?

As the leading experts in this industry, we here at Self-Publishing School know we have the best way to self-publish.

It’s about more than just how to upload your book onto Amazon. And most people forget this. Most people who want to succeed in self-publishing a book, at least.

So we’re breaking down the best way to self-publish a book for maximum SUCCESS, from start-to-finish.

New call-to-action

#1 – Create a self-publishing plan

You want to do this the right way, yes? And skip over the crap that’s not useful or the stuff that won’t really make a difference?

Good. Then you need a plan so you understand what it really takes to succeed. We don’t mess around here at Self-Publishing School.

So this includes putting together a timeline—or at the very least, a to-do list—of all the steps you’ll need to accomplish in order to self-publish your book.

You can even just jot down notes from this blog post in the order they’re here, since we’re handing you the ultimate blueprint for self-publishing in this blog post.

Our recommendation? Get a calendar, get an author planner (we actually have a GREAT one with author-specific prompts here).

Here’s how to plan to self-publish a book:

  1. Give yourself 1 full day for ideation (if you don’t have a book idea yet)
  2. 2 – 3 days for mindmapping
  3. 1 day for outlining (planning a novel may take longer)
  4. 3 – 8 months for drafting (this depends on your type of book. Fiction will lean months-long, nonfiction can be done in 90 days with the right system) but SCHEDULE writing days.
  5. 1 month for self-editing, revising, or beta readers
  6. 1 – 2 months for a hired book editor (book this out as early as you can so you’re not waiting forever on this!)
  7. 1 month for cover design (can be done along with hired editor)
  8. 2 weeks for formatting (can be done AFTER the final book edit)
  9. 1 week for ordering author copies + any time for revisions in formatting here
  10. 1 week for uploading, creating your Amazon description
  11. 3 weeks for launch team initiatives (can be done while cover is being done, etc. so long as you have a PDF copy they can read)
  12. 1 week for the full launch!
  13. At least 1 full day of celebration (far more preferred 🎉 🎊)

This seems overwhelming, and that’s because doing this process well takes time, planning, and focus.

#2 – Choose the right book idea to self-publish

Now’s the time to determine if you want to write whatever type of book you want OR if you want to write-to-market in order to build a full-time writing career.

Both are equally as lucrative if you know how to do them well.

But ultimately, you have to decide which avenue to take, and this will help you develop a plan for book ideas you want to write.

Here at Self-Publishing School, we teach our Become a Bestseller and Fundamentals of Fiction students to choose their first book idea based on a few key criteria:

  1. Which will be the easiest to write?
  2. Which do you have the most passion for?
  3. What can you write and publish the fastest?
  4. Which idea has the most need in the market?

Now, obviously the above questions are for those of you who have many ideas already. But what about if you don’t have a full, developed idea just yet?

Here are some tips if you don’t know what to write about yet:

  • Do you want to write a nonfiction book or write a novel?
  • If nonfiction: what do you know the most about? What do people often tell you you should write about? What do you find yourself explaining over and over (for example: I often get asked “how’d you turn out successful?” from those who know my upbringing–this would be a great topic for nonfiction).
  • If fiction: start with some writing prompts. Try the “what if” strategy: what if a character in a certain town comes across a certain oddity?

Let your mind wander, come up with a book idea you think is GREAT, and dive into the rest of the self-publishing process.

#3 – Mindmap your idea

Have you heard of a mindmap? This is a powerful tool we use here at Self-Publishing School to help our students when they “don’t know where to even start” when they have an idea.

It allows you to get ALL your ideas out so you can better organize in the next step.

A mindmap is what you create when you start with a blank sheet of paper, and in the middle you draw a circle with the main topic of your book, or the main plot.

Then, you draw branches from this for other main elements, where you create more branches to fill out those ideas. It’s hard to describe in words, so here are some examples:

mindmap example
mindmap for a book example

A mindmap is the space to dump ALL of your ideas, no matter if they’ll make the final book outline or not. Anything you can think of, the more, the merrier.

Then move on to the next step.

#4 – Create an outline for your book

Outlining a book can be really fun, and really difficult at the same time. It’s when you’ll finally put your ideas in the order you want them to appear in the book itself.

You trim the fat. You add the details. You have a clear blueprint for writing your book.

This step is also completely up to you. Different people outline in different ways.

Here’s a brief overview of only a few of the various methods to choose from (we suggest watching this video for more tangible examples):

  • Sticky Note Method: This is when you find a blank wall or large poster and use small sticky notes to write your main plot point or book elements and then arrange them in the order you want to write them.
  • Skeletal Method: This one is like what you may have written in school. You start with the main point as a title (chapter title maybe), then the next bullet can be the overarching idea, and then beneath that, you’ll have the supporting details or events you want to write about.
  • Basic Bullet Points: For this method, it is as it’s named. You start at the top and create bullet points for all the events you want to happen and write about. After this is complete from start to finish, draw lines to separate chapters.
  • Snowflake Method: This method involves starting small and broadening the outline. You start with one sentence of what will happen, expand this into a full paragraph, and then multiple for each chapter of your book.

#5 – Complete the book you’ll self-publish

This includes the entire writing-to-finished-product process, and we’ll outline this in just a moment below. But just know that this is the longest and most difficult part of self-publishing.

Yes, the actual self-publishing part isn’t as difficult as creating and maintaining the discipline to finish your first draft, self-edit, revise, hire an editor (YES, you need one), format the book, have the cover designed…I think you get the point.

Getting the first draft done is the most difficult part for most of our students. So let’s break down what this looks like, along with the other steps mentioned above to complete book production.

Here’s how to actually complete a book:

  1. Start writing, and follow our outline IN ORDER
  2. Maintain a writing schedule to finish your book
  3. Once the first draft is complete, let it “rest” for a week or so
  4. Book an editor (do this now, they usually have waitlists and you can do the next step while you wait. Plus, it’ll give you a deadline 🙂)
  5. Self-edit the book chapter by chapter, rewrite, and make any changes
  6. OPTIONAL BUT SUGGESTED: After you have it the best it can be, send it to beta readers or critique partners for feedback (DO THIS BEFORE SENDING IT TO AN EDITOR)
  7. Book a formatter and cover designer (some services have packages that include both)
  8. Perform book edits from the editor (really take their feedback to heart. It’s easy to be offended or not want to listen, but if they’re qualified they DO know best) and set up launch team and marketing goals while you wait to get it back
  9. Send to the formatter when it’s 100% edited
  10. Get your ISBN and copyright your book
  11. Work with the cover designer on tweaks (they’ll also need the barcode, ISBN, etc.)
  12. Order proof copies and review, adjust if needed
  13. DONE 🎉

This process is extensive and what our students truly get a lot out of our programs, since each of these steps is thoroughly outlined with video tutorials. But, we’ll still cover a few more points below.

We do have blog posts and/or videos for many of the steps above if you want more details. Just do a quick search in the bar at the top (or click the three bars to see search if you’re on mobile), or head to our Youtube channel and check them out.

#6 – Get an ISBN & Copyright your book

Amazon provides a free ISBN if you choose to use this. However, keep in mind that with an Amazon ISBN, you cannot sell your book on other retailers (like B&N, Kobo, iBooks, etc.) with that same ISBN.

For this reason, we always recommend our students buy their own (and get a package of them if you plan to publish more than one book).

Here are the quick steps to get an ISBN number & copyright your book all in one step, bundled at Bowker.com (or you can click that highlighted text to read a full blog post):

  1. Go to myidentifiers.com
  2. First, make an account (you need this to check out)
  3. At the top right, under “Register and copyright your book” hit “CopyrightsNow!”
  4. On the right, select which package option you’d like and add it to your cart–we suggest the 1 ISBN and Copyright, but if you plan to publish more than one book soon, choose another
  5. Click “go to cart” from the pop-up screen
  6. Click “checkout”
  7. Follow the process to check out

This process is pretty painless, but it does cost $184 USD for 1 copyright and 1 ISBN. These are essential costs.

If you want to add a copyright paragraph into your book, we have an actual book outline template you can use for those opening pages. Just choose fiction or nonfiction, fill out your details, and check your inbox for DIRECTIONS for how to use and access.

Book Outline Template Generator

Choose your book type to receive a "fill-in-the-blank" book outline template you can use to plan your book.

Enter your information below to receive your free outline template!

Book Outline Template Generator

Thanks for submitting! Check your email for your book outline template.

In the meantime, check out our Book Outline Challenge.

#7 – Decide where to print / distribute from

There are a growing number of options for where to get your book printed and distributed from. For self-publishing a book, Amazon is a typical go-to, but KDP print has some limitations that can move your attention elsewhere.

Why do you want to go with someone besides Amazon to self-publish a book? Because you can get your book into other online retailers, like B&N, Kobo, iBooks, and many more.

Amazon keeps everything on Amazon.

Here are the main print/distributors and their differences in self-publishing:

Amazon’s KDP Print —

This is Amazon’s own printing press, which used to be CreateSpace. It was acquired by Amazon so they could serve self-publishers on their platform all in one place.

Ease of use: 5/5

Cost to publish: $.85 flat fee per book over 108 pages + $.12 per page (for a 300-page book, Amazon would take $4.45 in printing costs out of your retail price)

Retailers included: Just Amazon.

LEARN HOW TO USE IT: KDP Print Guide & Review

IngramSpark

IngramSpark is one of the most popular book aggregators out there because they include hardcover in their printing options, where Amazon’s KDP Print does not. Many find this to be more appealing and a higher benefit.

Ease of use: 3.5/5

Cost to publish: $25 – $49, with a $25 per book edit fee, plus handling fees per book. You can see a breakdown of the costs here in the review linked below.

Retailers included: They have global distribution, you can read the full list here.

LEARN HOW TO USE IT: IngramSpark Guide Review

Draft2Digital —

Ease of use: 4.5/5

Cost to publish: They take 10% of the retail price of a book for a sale. (if you price your book at $14.99, they will receive about $1.50 per sale)

Retailers included: Amazon, Apple Books, Barnes & Noble, Kobo (including Kobo Plus), Tolino, OverDrive, Bibliotheca, Scribd, 24Symbols, Baker & Taylor, Hoopla

FULL REVIEW: Draft2Digital vs Smashwords

BookBaby

This is another distributor that’s been around for a little while. They have a flat fee for using their service, plus a royalty rate for you. Their services range from book printing to distribution to even ad management serivces. However, in all honesty, you can get the same level of service with a higher royalty rate elsewhere, but you may find they work best for you!

Ease of use: 4/5

Cost to publish: You pay $99 – $399 depending on distribution choices, but only KEEP between 11% – 20% of your royalties. PLUS, there are fees for editing your books.

Retailers included: Amazon, Barnes & Noble, BAM!, BookShop, Baker & Taylor, Ingram, Powells

LEARN MORE: Full BookBaby Review

Smashwords —

Smashwords was one of the first alternative options for self-publishers, that made sure authors could get their books distributed to other online retailers other than Amazon.

Ease of use: 3.5/5

Cost to publish: You can make 70% – 80% royalties from retail price, while Smashwords keeps the rest

Retailers included: Amazon, Barnes & Noble, BAM!, BookShop, Baker & Taylor, Ingram, Powells, Blio, Hive, Overdrive, Tolino, Scribd, Odilo, Apple iBooks, and more

FULL REVIEW: Draft2Digital vs Smashwords

#8 – Set up your Amazon Central profile and account

Your Amazon profile does matter. It can help people find you, and you can optimize it in order to sell more books as well grow your author platform.

And best yet? It’s free! You can create one and it’s the space all of your books will be hosted on Amazon’s platform.

Here’s how to make your Amazon Author Central account to self-publish your book:

  1. Log in here
  2. Follow the prompts to set up your page
  3. You’ll receive a confirmation email to finish setting up your account

If you want a more comprehensive guide to Amazon’s Author Central page, click here.

#9 – Set up your launch team

It’s time to start building your launch team! This is such an exciting time, because self-publishing your book is getting REAL!

If you’re not sure what a launch team (or street team) is, it’s a group of people who are dedicated to reading your book, writing a review on the platforms you want, and helping your self-publishing journey become a success.

Overall a launch team helps you build hype and market your book before and during your launch.

When you build your launch team, you’ll want to find people who are actually interested in your book. Yes, friends and family can certainly help, but tapping into the market you WANT to sell to can be more effective.

Here are a few steps for building your launch team:

  1. Create a social post, email, or announce it anywhere else you see fit
  2. Offer a FREE version of your book (a PDF copy is usually fine) to get people to sign up
  3. If you have an email list or a website, use a form to capture their information for use later
  4. Create a Facebook Group or a Discord or something equivalent where you can communicate with the launch team all at once in a singular location
  5. Set up a list of tasks, challenges, or other initiatives to ensure your launch team is invested in helping you market the book
  6. Set them up for success by clearly communicated and listing DATES you expect things completed by
  7. HAVE FUN!! This team is here to help you succeed! Be kind and treat them well.

#10 – Create a launch plan

This highly coincides with the previous step on building a launch team and creating a plan for THEM. Ultimately, to self-publish a book successfully, you should also set up an effective launch plan.

We have a book launch checklist available to download here to help you get started on this.

We also have an entire blog post dedicated to running a book launch, which we think should be a topic on its own. Check it out right here and keep this page open to come back to.

#11 – Upload your book to KDP to self-publish

There are many steps in this process. You’ll have to have your cover, your manuscript file formatted effectively, and more.

Typically, it can take a few days for Amazon to approve your book being uploaded.

For a step-by-step guide here, we wanted to point your toward the experts over at SelfPublishing.com for a complete set up, with all the information you could need to get this right.

Read how to upload your book to KDP to self-publish here.

#12 – Launch! And celebrate!

Once you set your date and click “publish,” THE CELEBRATION BEGINS!!

It’s a huge milestone to write a book. Let alone go through the process of editing, cover design, formatting, and actually self-publishing it.

BE PROUD!

And let us know how it went in the comments below!

New call-to-action
book publishing programs

Book Publishing Programs: Top Picks & What to Look For

When you make the decision to write and publish a book, for whatever your unique reason is, like growing your business, establishing authority, or just wanting to make an impact, having the right program to assist you makes all the difference.

You can do it all by yourself. But the level of success you have will mostly depend on the strategies you implement.

And if you’ve never done this before, you’d want to work with someone who has to get it right.

That means you’re likely searching for the best publishing course or program to get you there.

We’ll cover some of the best publishing educational programs over a few different fields and certain publishing software programs, along with what you should look for in one to make it worth your time, investment, and effort.

NOTE: We cover everything in this blog post and much more about the writing,  marketing, and publishing process in ourVIP Self-Publishing Program. Learn more  by clicking here!

Here are book publishing programs to consider:

  1. Education – Self-Publishing School
  2. Education – Balboa Press
  3. Education – LuLu
  4. Education – Book Baby
  5. Education – Outskirts Press
  6. Software – Scrivener
  7. Software – Blurb
  8. Software – KDP Wizard
  9. Software – Press Books

What’s the difference between a book publishing program and a publisher?

A book publisher will basically do everything but write the book for you…including taking the majority of your royalty earnings.

On the other hand, a book publishing program that’s education-based, meant to teach you how to do it, shows you the process and allows you to keep all of your royalties.

If you’re looking for a publishing program like a software that helps you take your book from a document to a published piece of work, that’s a whole other set of needs you can learn about below.

What’s the difference between a publishing course and a publishing program?

Some people use the term “course” and “program” interchangeably but they’re actually very different.

A book publishing course is often pre-made or pre-recorded that you can go through in your own time without the assistance of its creators or support.

A book publishing program, on the other hand, often has the course plus other materials or assistance, like our Become a Bestseller program that has 1-on-1 coaching along with group coaching calls, a community, and more.

So the main difference is the level of content and assistance you get with each. A book publishing program will likely be more interactive with support and interaction whereas a course will likely only be online content with nothing else, unless it’s an in-person course like at a college.

Book publishing program for education or a book publishing software program?

You may be in both camps or you may just be in one. Are you looking for a computer software to help you publish? We’ll cover that here!

But we’ll also go into some book publishing programs that are actually education-based where you’ll learn the entire process, start to finish.

Click here to look over book publishing software.

Click here to learn more about book publishing programs that are educational.

What to Look for in a Book Publishing Program

Obviously you want to make sure you get what you need in order to publish a book successfully. But what we’ve learned through working with thousands of students is that most don’t exactly know what they should be looking for.

It’s one of those “you don’t know what you don’t know” situations, and we want to clear up a few things.

Here’s what you should look for in a book publishing program for education:

  • Ample support
  • A community of some sort
  • Thorough, up-to-date content
  • Lifetime access to the information
  • NO royalties taken (if you self-publish, you should never sign over royalties to a company with a publishing program–those are YOURS)

Here’s what to look for in a book publishing program software:

  • Ease of use
  • Editing capabilities
  • Outlining capabilities (for the writing–a “nice to have”)
  • Formatting capabilities
  • Access-anywhere features (like Google Docs)
  • Multiple document formats (.pdf, .png, .txt, .mobi, .azw,)
  • Low cost
  • Multi-device functionality (phone, tablet, laptop, desktop)
  • Great customer support
  • Auto-save feature (probably the most important!!!)

Book Writing & Publishing Programs

Are you looking for something that encompasses both writing and publishing all in one?

Since these two are so closely related, and you should often write the book to go along with your publishing plan, having a program with both can be even more beneficial.

Here are some book publishing programs that also cover the book writing process and how to write a great book (especially for self-published authors!).

Online Book Publishing Programs

Want to work on your book without having to go anywhere? There are a ton of book publishing programs online.

These mostly allow you to log in from home, work on it in your own time, and give you the flexibility most of us need to get something like writing a book done.

#1 – Self-Publishing School

That’s us! We’re actually a self-publishing education company, dedicated to teaching you how to write, market, and self-publish your book successfully.

Here are some program details:

  • Several self-publishing paths to take: including Nonfiction, Fiction, Specific Marketing, PR & Speaking for Authors, Course Building for Authors
  • 1-on-1 coaching with each program
  • Lifetime access to materials
  • Exclusive Mastermind Community Facebook group
  • Up to 4 additional free coaching calls within the community weekly–including 1 per week with Chandler himself
  • Expert interviews by industry experts in the Mastermind Community
  • From blank page to published author, and everything in between
  • Over $1000 in exclusive Self-Publishing School author discounts for services like editing, cover design, and more!

While we may be biased since this is our program, we truly believe it’s the best, and we continuously upgrade and improve our programs in order to ensure this by keeping track of industry trends, Amazon’s updates, and listening to the needs of our authors.

Check out the image below for a sneak peek of a portion of our program (we don’t share these often!):

Self-Publishing School Program Sneak Peek

Our specialty here is 1-on-1 coaching as well as a Bestseller status guarantee on Amazon (in as little as 90 days if you follow the program!), which increases exposure, boosts your book in Amazon’s rankings, and helps you sell more!

You can check out more about our baseline Become a Bestseller publishing program here.

Check out some of our student success stories to hear it from them!

New call-to-action

#2 – Balboa Press

If you’re searching for publishing options and programs, you’ll likely come across Balboa Press at some point.

This publishing program has several options, including “done for you” services that allow you to sit back and let someone else take care of the majority of the work, aside from the actual book topic and contents.

Below is a chart for their services along with price points.

Balboa Press Services & Prices

This publishing program has services from hardcover publishing to copyright information, social media setup guides, and more depending on the package you choose to go with.

Full Balboa Press Review

More Balboa Press Frist-Hand Experiences

#3 – LuLu

LuLu Press has been around for a while now, since 2002! While it’s not exclusive to just books, it’s a good option for those looking for a book publishing program that has several features.

In the image below, you can see the different options they have available to you, including printing, distribution, selling, and more.

Book Publishing Services from LuLu

While this is less of an educational platform and certainly not a course-like program, it does offer plenty of helpful blog posts to get you going.

However, it does lack the expertise of a more robust educational publishing program that can help you rank and sell more books.

Full LuLu Publishing Review

More LuLu First-Hand Experiences

#4 – Book Baby

BookBaby has a lot of options on their site. It may even be a little confusing as to what they do and how you can benefit from it, but we’ll break it down for you.

This book publishing program does a few main things for you:

  1. Prints books
  2. eBook services, including formatting and more
  3. Book design
  4. Editing
  5. Bookselling services

As you can see, this is a wide range of different options for the self-publishers out there. They have a lot of great reviews and also some complaints, as is the case with something this big.

Among the biggest complaints, however, is that if you want to make changes to your manuscript, you do have to pay a fee.

Image Courtesy of SelfPublishing.com

Pricing for BookBaby can be hard to find. We grabbed this information from SelfPublishing.com for you:

  • Express Package: $890
  • Complete Package: $1,790
  • Deluxe Package: $2,290

Full Book Baby Review

More BookBaby First-Hand Experiences

#5 – Outskirts Press

Outskirts Press has been around for a long time, another publishing company taking advantage of the self-publishing boom since 2002.

They offer a variety of services, including publishing, marketing, and book production assistance.

I had a hard time finding any prices for Outskirts Press and their website was a little hard to navigate, making me think I’d likely have to go through channels to get prices for what they offer, and even find everything they offer.

Below you’ll see a screenshot from their “All Publishing Packages” menu item in the “Publishing” dropdown menu item.

Outskirts Press Publishing Package Options

If you do some digging, you’ll be able to find the pricing for specific packages, ranging from marketing information to genre-specific “done for you” services, as you can see in the images below.

Outskirts Press “Marketing Discounted Bundle”
Outskirts Press “Spiritual Books” Publishing & Marketing Suite Price

As you can see, it looks like pricing for their services ranges widely, from a few hundred dollars to thousands, depending on what you’re looking for.

First-Hand Outskirts Press Experiences

Book Publishing Software Programs

On the other side of book publishing programs that are full of educational materials and “how-tos” are the software programs you can use to write, edit, format, and even upload to Amazon.

Let’s take a look at some of the best publishing programs out there.

#1 – Scrivener

If you’re starting to write a book but haven’t heard of Scrivener, I’d be surprised! This is one of the most popular writing softwares out there right now.

If you want to keep your writing highly organized, outline it effectively, and write directly inside the software, this is a great one for you.

We’ve got a video detailing a few of their features below:

#2 – Blurb

If you’re looking for more of a book formatting software, and not necessarily a writing one, BookWright by Blurb.

This publishing program boasts features like customizable templates, really high quality, and that it’s free! You can upload the content you need, add images, and formulate a layout that works for what you want.

If you head to their “Sell & Self-Publish” menu item, it’ll show you the various things you can do with this platform.

Check out the image below for a few ideas:

From what I could conjure, this service really does look free. Blurb doesn’t charge fees for using its platform for distribution. However, if you sell through the Blurb Bookstore, they’ll obviously take a cut of your royalties there, similarly to Amazon and other retailers.

Here’s another handy comparison chart on Blurb’s website that compares its services to other book publishing programs.

Blurb Publishing Services Comparison Chart

#3 – KDP Wizard

KDP Wizard is a publishing program that keeps all your KDP data, books, and information in a single place for you to keep track of it.

It saves data ranging from descriptions to reviews to categories, and more, all in one place.

You can see the pricing and plan options below:

KDP Wizard Pricing and Plan Options

While these are monthly subscriptions, you can actually get the entire thing for a lifetime for $699. So if you’re looking to be a career author, this might be an option worth considering.

#4 – Press Books

If you’re looking for a quick publishing program that allows you to upload, “click a few buttons,” and have a great looking book, Press Books allows for just that.

Here’s an image of their prices if you want the paid options:

Press Books Self-Publisher Program Options

As you can see, they’re pretty affordable and according to them, super easy to work with.

College Book Publishing Programs

There are more and more courses being developed at colleges for learning how to publish a book successfully. While you’re probably already aware of creative writing or journalism majors, book publishing programs are newer in terms of their content.

More and more, universities are including content surrounding self-publishing and the know-how surrounding this.

If you’re going to college or you want to and publishing is your focus, know that you can get the information you need with online programs, unless you want to end up at a traditional publishing house. In which case, it helps to have a degree in publishing.

Ultimately, the publishing program that’s best for you will meet your unique needs as an author or author-to-be.

NOTE: We cover everything in this blog post and much more about the writing,  marketing, and publishing process in ourVIP Self-Publishing Program. Learn more  by clicking here!

book deal

How to Get a Book Deal: The Complete Process

The only reason you’d need to learn how to get a book deal is if you’re pursuing traditional publishing, which means not self-publishing.

Book deals are when a traditional publishing company offers you a contract selling your book to them under certain conditions, like an advance, a specific royalty rate, and other requirements and specifications.

Ultimately, it means you’re going to be a traditionally published author!

But it typically takes a long time to land a book deal and if you’re writing a nonfiction book, it’s even longer with fewer chances you’ll be able to publish. Either way, our hopes are to detail the process for you so you really understand everything that goes into traditional publishing…

Everything that you could avoid if you were to self-publish a book (but that’s a topic for this blog post).

New call-to-action

Here’s how to get a book deal:

  1. Be sure you want a traditional book deal
  2. Write a book proposal
  3. Find an agent / query an agent
  4. Wait
  5. Get your agent!
  6. Get your proposal to publishing companies
  7. Wait
  8. Book deal offered
  9. Book deal acquired

Self-Publishing VS Traditional When it Comes to Book Deals

You only need a book deal if you’re traditionally publishing, so that’s what this blog post will follow. And while we self-publish books here at Self-Publishing School, we ensure to know and understand traditional publishing in order to better help our students (many of whom come to us after waiting years with no word on a book deal).

Here are the main differences between traditional and self-publishing:

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the story X
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

How do book deals work?

A book deal works by a writer querying an agent for representation, that agent pitching the project to traditional publishers, and publishers buying the rights to that book from the author.

There are a few main components of getting a book deal we’ll go over in this post:

  1. Creating a book worth buying
  2. Querying an agent for representation
  3. Your agent pitching your book to publishing companies
  4. The publishers either accepting or denying the proposal

This is a very simplified explanation, which we’ll explain in much further detail below.

How long does it take to get a book deal?

It can take anywhere from a few months to a few years to get a book deal, so it varies greatly. Because of the long process and subjectivity within the traditional publishing industry, there are many hands your proposal must “pass through” before you can get a book deal.

We actually recommend that if traditionally publishing is your end-goal, your dream, that you self-publish in order to build social proof that your books sell and in order to build an audience.

While you should not query a book that’s self-published, you can pitch a brand new book to an agent and provide details about your book sales, email list, and overall platform size, which can increase your chances of an agent taking interest in you.

This happened to an SPS friend, Hal Elrod. You can hear all about how he got foreign book deals from the success of his self-published book, The Miracle Morning, here.

More than ever, both agents and publishing companies are looking to your online platform/presence in order to determine if you’ll be a good “bet” to publish.

How much do you get for a book deal?

Most first-time authors with a traditional publishing company will get between $5,000 to $10,000 as an advance. While outliers do make much more, those cases are very far and very few between and their advance is often the result of a “bidding war” between publishers.

The more offers you get for your book, the bigger your advance. This only really happens if you have the next big book idea or series and your agent is very well connected.

But ultimately, your first advance likely won’t be enough to quit your job. You’ll usually have to keep a full-time job while finishing your book and waiting for publication.

How to Get a Book Deal: Step by Step

The time has come! Let’s get into the details about how to get a book deal, broken down step by step so you can ensure the best chance of getting published.

Remember, some of these steps may vary per agent, but the overall structure of the process is the same.

#1 – Be 100% sure of your publishing decision

Nowadays, the biggest publishing decision you’ll make is choosing self-publishing or traditional publishing.

The self-publishing industry is soaring, it’s growing, and it’s very lucrative for people now. It’s nothing like it was when it first started, where books were of poor quality and anyone with Microsoft Word uploaded ramblings they called a book.

Now, there are more great books than ever (especially by people who have the right process to follow to self-publish), and they’re rivaling traditional publishing.

So why would anyone want to traditionally publish then?

Well, there’s the lure of the NYT Bestsellers list, for one. As well as the “prestige” still connected to traditional publishing because of the fact that your book has to pass through several hands, making people think your book is “better” than others.

The above is the main reason people still want to traditionally publish.

But if you’re a business owner looking to grow your business with a book or a nonfiction writer in general, self-publishing is almost always the better route unless you’re famous, very highly known, or have a massive platform.

So before going through the work and time to traditionally publish, make sure it will really work for you.

Which publishing option is the best for YOU & your unique author goals?  Get a full, deep-dive self-publishing vs traditional publishing analysis! Make  an informed decision and set yourself up for success with your book.   Get Your Analysis Here!  <https://self-publishingschool.com/lm-self-vs-traditional-publishing-analysis>

#2 – Write a killer book proposal

You want your book to sell, right?

Then you need to have something that will sell it. In this case, it’s a book proposal. This is what will convince the people with decision-making power to give your book a chance, to prove that it will sell.

You want a combination of your personality, writing skill, and a strong book description in this letter.

Here’s a great post about how to write a book proposal for the exact process.

#3 – Find a book agent / Query and agent

This is a really long, arduous path to traditional publishing that does take some luck and situational advantages into account.

The truth is that a lot of the time, knowing someone who knows someone who can get you in touch with an agent is the quickest way to find out. Otherwise, you’ll be left with the old fashioned method, which is somehow finding agents online, getting their contact info, and sending a query letter.

What’s a query letter?

A query letter is something a writer sends to literary magazines, literary agents, or other publications in order for them to request their full work. This query letter is essentially “selling” both you and your work so they’ll want to know more.

There’s a specific structure that works best for query letters in order to better sell your idea.

Here’s a basic structure of a query letter:

  1. Opening: Start with any credentials, awards, and more that would basically “qualify” you as someone worth taking a chance on.
  2. Tell then what you want them to take on. List the title, word count length, and book genre.
  3. Describe your book, but the main hook! What will set your book apart from something else? Make this concise and yes, you can include some spoilers here. Overall, you should communicate who the main character is, why we care about them, and what the overall plot is.
  4. Write a short bio with details like other published works, self-published books, what you do, maybe even a fun fact about you.
  5. Conclude the letter with some more details about if you have a series in mind, and any other requirements listed if there are guidelines for that specific agent available.
  6. Follow. The. Guidelines. You should do enough research about the agent to know if they have certain guidelines. Follow these. It only increases your chances.

If you want to increase your “luck” in terms of landing an agent, network. Figure out where these agents and editors are hanging out and make yourself available to connect with them.

Tips for networking to find an agent:

  • Go to writing conferences where editors frequent
  • Ask great questions at panels
  • Get on Twitter! So. Many. Agents.
  • Participate in writing-related hashtag games on Twitter
  • Embed yourself in the publishing world
  • Guest post on authority websites around writing and publishing (to increase credentials)

Ultimately, querying can be difficult and it’s all up to whether or not the agent is interested in your idea…or how well connected you are to people in the publishing world.

Example of a hashtag game on Twitter: #SlapDashSat, weekly themed writing sample

#4 – Wait…and wait…and wait some more

It’s a torturous part of the book deal process, but you do have to wait a while.

For the agent to check their email and get back to you.

For any agent to show interest.

And even for the agent to read your full manuscript if they requested it, which is something that may happen and is a great sign! It means they liked your query and book idea and want to see your overall writing abilities and how the story you told them about plays out.

While you’re waiting, work on your manuscript or start writing a new book!

#5 – An agent loved you, yay!

If you get an agent, congratulations!!! That is a very difficult step some writers never, ever get to. Many give up before this happens.

Having an agent means that you will most likely sell a book, but not necessarily the one you pitched to them. After you land the agent, the ball is in their court and now they get to do what they do best: their job, selling your book.

#6 – Push your proposal out via your agent

You do nothing right now, except maybe work on the second book (if this is a series) or move on to your next project.

Let your agent do their job, check in with them to see if they need anything, and keep doing what you have been and keep writing!

#7 – Wait and wait for a publisher to pick up your book

It’s a waiting game, like I said earlier. I’m not an agent and have not worked with an agent, so I don’t have all the details about how they go about selling your book, how long this takes, and what that process looks like.

But this is a great post all about what a literary agent does to actually sell your book.

The overall process is this: the book agent typically knows editors at publishing houses that specialize in the books they usually represent (which is also your book). They send these manuscripts off to them in order to gauge interest in the project based on market trends, current events, and what’s simply “hot” right now.

#8 – A deal has been offered!

If your book has interest from a publishing company, your literary agent will do the negotiating. This is another thing that comes in handy with an agent: they have the sales skills to get you the best deal.

And they will, because their pay comes as a result of your overall deal. The more you get, the more they get.

If your book has interest from more than one publishing house, a bidding war could commence! And this is great, because that’s how you get those massive, 7-figure advances.

#9 – Book deal acquired

Once you and your agent are good with the contract, you sign and BOOM, you now have a book deal!

After this, you’ll likely work with an editor, meet deadlines, and then wait until your book is up next in the publishing queue. This can take up to two or three years at times, depending on how much work the book will take to get publish-ready.

Usually, you’ll have to wait over one year minimum after you have a book deal in order for it to launch.

That’s how you get a book deal. Remember, it can take years to get a book deal for a single piece of work. Oftentimes, writers query a project while working on another project so if they don’t hear back, they can query another project.

This is one the longest processes for publishing a book and usually, publishers don’t take nonfiction books unless you have serious clout or backing.

So good luck, and let us know if you have any tips below in the comments!

New call-to-action

How to Write a Nonfiction Book: 6-Time Bestseller’s Guide

There’s a specific way you should learn how to write a nonfiction book if you want it to do well.

Whether you’re looking to write and publish a book to grow your business or if you just want to write a book to make an impact, doing it well the first time makes a major difference.

Imagine throwing a book together with no rhyme or reason…and then wondering why it isn’t selling. That won’t be your reality if you follow this system.

Here’s how to write a nonfiction book:

  1. Come up with your nonfiction book idea
  2. Do some market research
  3. Nail down your book’s target audience
  4. Mindmap and outline your nonfiction book
  5. Schedule book writing time
  6. Write a strong book introduction
  7. Write your nonfiction book in order
  8. Write your first draft straight through
  9. Do book research
  10. Self-edit your book
  11. Choose a nonfiction book title
  12. Send to betas for feedback
  13. Go through the production process or query agents

What is An Example of A Nonfiction Book?

A Nonfiction book is a piece of written document that is focused on facts. It’s opposed to fictional stories such as Harry Potter or Chronicles of Narnia. It can be a memoir, a captivating biography, an instructional book on how to make a coffee table, or even a travel guide to Chile. As long as the content is real and none of it is made up, it can be considered a nonfiction book.

Writing a Nonfiction Book for Beginners: Quick Tips

The biggest reason most people don’t write a book is because they think they’re not a good writer. But as a C- English student who used to hate writing… Trust me, you can do it.

Even though I didn’t have the best English skills, I still wrote and published 6 bestselling books. That’s why I started Self-Publishing School and our Become a Bestseller program to begin with.

I figured out how to write a high quality book despite writing skills, and that’s what I want you to know: you don’t need to be a good writer to product a good book.

All you need is an idea…and we here at Self-Publishing School believe that everyone has a book in them. We just specialize in getting it out and published to its best form.

But in addition to that, I wanted to drop some other tips for beginners, those looking to start writing a book for the first time:

  • Don’t compare yourself
  • Don’t try to copy or recreate a popular book
  • Write about what you know, have experienced, and what people ask you about often
  • Be honest with yourself (and therefore, the readers)
  • Look to those with experience to go through this process correctly (think of: How vs Who…you always want to look for the Who to solve things)
  • Get some support from friends or family (our students usually make an accountability buddy in our exclusive Mastermind Community)
  • Commit to it, that’s one of the hardest parts

Ultimately, it’s a learning curve, but that’s why we have this content available on the blog, plus my free book writing and publishing training.

Template for Writing a Nonfiction Book

We actually have a book outline template generator created by one of our coaches who has written and published 30 books.

That’s right, she has a ton of experience and knows what she’s doing.

You can fill out the generator below and the template will be emailed to you right away. You will have to go do File > Make a copy in order to save this template for yourself, otherwise you can’t edit it since this is used for everyone needing a template.

Book Outline Template Generator

Choose your book type to receive a "fill-in-the-blank" book outline template you can use to plan your book.

Enter your information below to receive your free outline template!

Book Outline Template Generator

Thanks for submitting! Check your email for your book outline template.

In the meantime, check out our Book Outline Challenge.

How to Write a Nonfiction Book That Actually Sells

We’re finally to the great stuff! Let’s go through how to write a nonfiction book step by step.

I’ve been through this several times and am breaking it down to the essential steps only. Save some time and stick to these basic principles of writing a nonfiction book.

#1 – Choose your nonfiction book idea

If you’re here, you likely have a book idea… Or maybe a few. This can be really difficult if you have more than one idea ready to go that you think is important.

Here’s what we tell our students in terms of choosing which book idea to tackle first:

  1. Write the one that will be the easiest for you
  2. Write the one that you can finish the quickest

It’s really that easy. That’s the best way to choose a book idea to go with if you’ve got too many or aren’t sure which should be done first.

But if you need to generate ideas, here are a few tips to come up with a book idea:

  • Use some writing prompts or check out this post on things to write about
  • Sit down with a sheet of paper and jot down subjects you consider yourself an authority on (you know a ton of accurate information)
  • Write down a few things people often ask you questions about (I originally wrote The Productive Person because many people wanted to know how I got so much done)
  • Think about the topics that make you talk a bunch during get-togethers/gatherings
  • What are you crazy passionate about?

This is a great start and you’ll likely even have a few ideas pop up as you read this. Make sure to write them down and choose the one that falls into the above two criteria I mentioned.

New call-to-action

#2 – Do market research

One thing we do a little differently here at Self-Publishing School is teach our students how to ensure your book is hot in the market. While this isn’t necessarily “writing to market”, it does ensure you’ll bring in some income from it.

If you’re not worried about that, then this isn’t necessarily something you need to do, but we still recommend it to understand what books in your genre are doing as far as the cover, title, etc.

Here’s my process for market research for the book idea/s I’m planning to write:

  1. Go on Amazon
  2. Choose “Books” from the search dropdown departments
  3. Search for something in the range of what you want to write, keywords help (publishing, paleo recipes, mental health self-help, etc.)
  4. Take note and even save some titles/topics that are close to what you want to do
  5. To go deeper, click on a book that is close to what you want to write about
  6. Scroll down to the “Product Details” section view the categories they’re ranking in under “Amazon Best Sellers Rank”

Repeat that exercise with various categories related to your idea.

The reason we do this is to see what’s working so you can build off of an already stable foundation.

Step 1
Step 2

Additionally, if you want to know more about Amazon Categories, check out Dave Chesson’s PublisherRocket service.


#3 – Nail down your target audience

This is one of the most crucial steps for your book’s longevity. The more you can create a clear picture of who your avatar is, the better your book will perform and the better Amazon reviews you’ll get.

This is something that’s really special about our programs. Every one of them has 1-on-1 coaching with a highly experienced bestseller, and they go through a big deep dive on your target audience, before you even start your outline with us.

Ultimately, you want to get to the point where, when you’re writing your book, you’re speaking to one person: your ideal audience member.

This helps the book be concise, highly targetted so it will be received better by people who need it, and those who do read it will review it highly because it’s made for them.

But how do you nail down your target audience details when writing a nonfiction book?

Check out these steps:

  1. How old are they?
  2. What do they do for fun?
  3. What’s their financial status?
  4. Are they aware of their problem?
  5. What have they done already to try to solve the problem that didn’t work?
  6. Where have they been looking for help with this problem?
  7. What type of style do they have?
  8. What’s their vocabulary like?
  9. What will their name be for your own reference?

These questions can help you get started so you know exactly who you’re writing for, what type of writing/style they respond to, and what problems and objections you’ll have to face when writing your nonfiction book.

#4 – Mindmap and outline your nonfiction book

Mindmap first, then outline.

That’s the system we follow and it’s by far the best because when your mindmap is complete, you can just pull over each topic into an orderly outline like one you (hopefully) downloaded earlier.

You can learn how to mindmap a book right here, and download your free printable mindmap here.

When it comes to this tactic, you have to sit down with no distractions and jot down everything and anything you can think of in your mindmap. Go nuts! This is not the time for thoughts like, “is this necessary here?” No.

The idea is to get out every piece of knowledge you have on the main topic that’s in the middle of your mindmap.

Then when that’s done, move on to filling out your outline in order of what topics you think should go in what order. Once your book outline is done, it’s (mostly) smooth sailing from there.

#5 – Schedule time to write your book

If you don’t put it on the calendar somewhere, it probably won’t get done.

Writing a nonfiction book isn’t something you can just shrug at and say, “I’ll get to it when I get to it,” because you and I both know there are a million things that could get in the way of that—like watching Tiger King on Netflix.

But if you give it space in your calendar, you’re announcing to you and everyone else that it’s a priority, it’s something you’re committed to.

Check out this great video about building a writing habit if you want to get this down better:

#6 – Write a strong book introduction

We actually have a blog post completely dedicated to this topic you can check out here: how to write an introduction for a book.

But we’ll also go over the main details here as well, so you can get started right away. You can also download our book outline template if you haven’t already, which has an introduction detailed and outlined (developed by one of our coaches who has 30 self-published books).

Really what you’re doing with a book introduction is selling your book. It’s more in line with copywriting than anything else. Copywriting meaning salesmanship in writing.

Which is what you need your introduction to be. Otherwise, why would they buy the book? Why else would they read the whole thing?

Now onto your introduction…

  1. Identify the problem you’re going to solve
  2. Present the solution you have to that problem
  3. Reassert your credibility and why you can solve this
  4. Show them the benefits of solving this issue
  5. Give your reader proof as to how and why this works
  6. Give them a huge promise, a major, bold promise
  7. Warn them against waiting to start/reading
  8. Prompt them to start the first chapter (if someone’s only peeking at the Amazon “Look Inside” this can prompt them to buy!)

Check out this video I filmed for y’all for more details:

#7 – Write your nonfiction book in order

Once you know the order you’ll keep your book in from the outline, write it exactly in that order. This is really important because there needs to be a sense of progression and cohesiveness overall.

If your book reads like it skips around, people will be put off by the lack of consistency in the style.

That’s why we always recommend writing it in order and not just writing whatever you want first. Trust us on this one.

It seems simple but being able to mention previous parts of the book for reference is super important for refreshing a reader’s memory and pulling them back into that same frame of mind.

#8 – Write the first draft straight through

This means no stopping to research or edit. Nope. We write our drafts completely through because this is the fastest way to make sure your draft gets done.

What we’ve found that the biggest obstacle between someone who has a book idea and someone who becomes an author is finishing that first draft.

Too many writers get caught up in making the first draft perfect and when it’s not (because it’s a first draft) they throw in the towel. Don’t be that person.

Don’t be someone who just wanted to write a book…be the person who did, and then published it successfully.

If you have places where you need to do some factual research, put the letters TK in place of data you need, and move on. You can later do a Command/Ctrl+F in order to search each of these places and provide the right information.

#9 – Do nonfiction book research

After you completed your draft and put that TK in place of research, do a Command/Ctrl+F and search those letters.

You’ll find all the areas of research you need to complete and you can go through in order, same as you did when writing. This is the best way to do research because you’ll only spend time finding exactly what you need to find instead of spending hours digging through information for stuff to “pull” into your book.

Research should be used to confirm and validate your own experiences, not as a starting point for you to start writing. It comes off as much more authentic and authoritative this way.

#10 – Self-edit your book

You’ll both love and hate this part. Going back over your first draft can be a little emotionally troubling because you’ll want it to be perfect the first time.

It can feel like a setback but this is why we self-edit!

First, you got out what you needed to. Now, you chisel away the excess, sharpen the message, and drill your solution home. This is the part where you make everything merge together.

We have a full blog post on how to self-edit your book you can read to learn more about the process and what specifically you should be looking for.

#11 – Choose a nonfiction book title

You might be wondering why this is so far down on the list. Most people come up with the title before they even write…don’t they?

If they do, it’s likely not a fitting title. When students go through our Become a Bestseller program, they’re most shocked by this because our coaches instruct them to not title their book until they’re finished and have edited it.

The main reason for this is because so much can change from your idea to your outline to the finished product itself. So instead of trying to fit your book to a title that just might not work, write the book and then craft a compelling title that will actually encompass and sell the book’s content.

Here are our overall tips for choosing a book title:

  • Make your title searchable
  • Make it clear and concise: your reader should know exactly what they’re getting
  • Write 5-10 main titles and then narrow it down to your favorite 5
  • Push those out for feedback in writing groups or to your friends/family. Our students often post polls for feedback in our exclusive Mastermind Community for upwards of 25 responses.
  • Craft your subtitle only after you have the main title
  • Make sure this goes deeper into what content your book will cover, using keywords people search is also highly encouraged
  • Here’s an example of what a strong title would be – The Mental Health Mindshift: How to Take Control of Your Mental Health, Manage it Easily, & Shift Your Point of View

Do you have any special tactics for coming up with great titles? Drop a comment below with your own process!

Here’s another great video overview of the process with more tips:

#12 – Send to betas for feedback (optional)

Not all books need this and it’s certainly more important for fiction than a nonfiction book. However, if you have a few weeks to spare, it can help uplevel your book significantly.

What you really want here is a group of people who fit your target audience who can read through your book and answer questions and give feedback about it.

This helps you see your book through the eyes of a “fresh” reader because as much as we wish we could, we just can’t read our book as if we’ve never seen its contents before.

Making sure it all makes sense, is clear, and there isn’t any confusion goes a long way to producing a high-quality book.

#13 – Go through the production process or query agents

I won’t detail the process from editing to cover design to formatting for those of you looking to self-publish a book, since this is mainly about how to write the book.

But here are our best resources covering the production process:

If you’re self-publishing, you’ll have to go through all of these yourself before publishing.

If you’re someone who wants to go the traditional route, you’d bypass this stage, write a book blurb and synopsis, and then query agents until you land one (this could take months to years).

best self publishing courses

The Best Self Publishing Courses: Top 5 Publishing Courses

The time has never been better to write and publish a book. If you are thinking of writing a book but you are stressing out over all the steps to write, publish and launch to market, you should seriously consider enrolling in one of the best self-publishing courses available today.

Why take an online publishing course?

There is a lot to know beyond writing a book. Not to say the writing part is easy, but you will have greater confidence in writing and publishing your book with connections to a support network walking you through the steps.

Now we will take an inside tour of each best self-publishing course, the benefits of each course, and the best online publishing program for you.

NOTE: We cover everything in this blog post and much more about the writing,  marketing, and publishing process in ourVIP Self-Publishing Program. Learn more  by clicking here!

Here is a list of the best self-publishing courses we will cover:

  1. Self-Publishing vs Traditional
  2. How to Choose the Best Online Course for you
  3. Criteria to Choose the Best Self-publishing Course
  4. Self Publishing School with Chandler Bolt
  5. Authority Pub with Steve Scott and Barrie Davenport
  6. Self Publishing 101 with Mark Dawson
  7. Your First 10,000 Readers with Nick Stephenson
  8. Tribe Writers with Jeff Goins

Although all the best online courses here come highly recommended, the course content and purpose of each course varies depending on:

  • What you need as an author. Are you writing your first book? Scaling up your author platform to 6 figures a year?
  • Your budget. How much cash are you willing to invest in your self-publishing business?
  • Your expectations. What are you expecting by taking an online publishing program? A strong return on ROI? Can the course deliver on its promise?

If you’re a business owner looking to make a solid ROI and see how a book can help grow you business, just fill out the ROI calculator below.

Book Launch ROI Business Calculator

Just input your core offer product or service average order value to see just how much you can scale your business in the next 6 months, 1 year, and 3 years by writing and self-publishing a high quality book with Self-Publishing School!

But, before we dive into the best self-publishing courses on the market today, let me ask you this:

Depending how you responded to the above, this should give you an idea what course to enroll in.

Every day, thousands of books are self-published through various publishing companies: Amazon KDP, Barnes and Noble Press, or Apple iBooks to name a few.

Thousands of authors—just like you—have a dream to see their books in print, on a bookshelf, or for sale online in the Amazon store, the largest ebook retailer in the world.

To get your book to the publishing stage takes a lot of work. If you are not familiar with everything needed to self publish a book, you could end up spending more money than planned or, unknowingly fall into the hands of a deceiving vanity press publisher that waits for new authors desperate to publish.

Don’t let haste or desperation lead you to a bad decision. Check out the best courses here and any questions, contact support through the course so you can be confident you’re making the right decision.

Why Self-Publish Instead of Traditional Publishing?

Here are 7 reasons to consider self-publishing your book instead of traditional publishing:

  1. Writing a book makes you an authority in your area of expertise.
  2. Self-publishing a book, or series of books, creates an additional income stream that could lead to you making a living from writing in 6 months to a year. Publishing your book through one of the big 5 trade publishers could take years.
  3. Self-publishing lets you build your own business at your pace with the freedom to make key business decisions.
  4. Potentially you can earn more because it is easier to scale up when you have control over marketing and book launch pacing.
  5. Tax breaks by forming your own business and working from home.
  6. Publish more, publish faster. This means the potential to earn more in a shorter amount of time and scale up your email list at a faster rate: The key point here is, it’s faster all around.
  7. 0 rejection letters. That’s right, you can never be rejected as a self-published author. 

Some of the big titles available today started out as self-published books before being picked up by a major publishing house.

Recognize any of these self-published books?

  • Fifty Shades of Grey—E.L.James
  • The Tale of Peter Rabbit—Beatrix Potter
  • The Martian—Andy Weir
  • The Shack by William P. Young
  • Eragon by Christopher Paolini
  • Swann’s Song by Marcel Proust
  • Milk and Honey by Rupi Kaur
  • Switched by Amanda Hocking
  • Still Alice by Lisa Genova
  • The Celestine Prophecy by James Redfield
  • Hacker series by Meredith Wilder

So yes, self-publishing can be a great path to launch your writing career. You can work from home, set up a writer’s temporary workstation at your local Starbucks, or hunker down in a library hammering away at perennial bestseller after bestseller.

How Do I Choose the Best Online Course?

As a self-published author of 12+ books, I know firsthand what it is like to navigate through all the steps involved in writing a book. And writing the book can be the easy part!

Now, you might be thinking to just do it yourself without any help from a self-publishing course. I did this too, and I made a lot of mistakes that could have been avoided had I invested in a course with a built-in blueprint.

This is why I have put together a solid list of the best self-publishing courses on the market today. Only the best made this list because I know what it is like to waste money on courses that went nowhere.

I have personally been inside each of these courses so I can share with you first hand the pros and cons of each.

Why take a self-publishing course?

Good question. Take into account the marketing, networking, and getting the book ready for print. The steps are many and it is a big investment of your time and effort.

Do I need a course to write a book? Can’t I do this myself?

Yes, you can. But…

Publishing can be difficult with lots of moving parts. You start to feel like a juggler with too many balls in the air! And if you’re already spending the time to get it done, why not do it right.

That’s what we do here, and you can check out our bestselling Become a Bestseller program right here.

The good point of joining a course is, you are not alone. And, without support, a launch team to help launch your book, it is easy to make a lot mistakes could otherwise be avoided.

So, this is why we bring you this list of professional experts, each with years of book writing experience and marketing confidence, sharing with you the best strategies for writing, launching and selling more books. And yes, despite the flood of material out there these days, you can make money from self-publishing…if you do it right and learn from the best.

Making the Cut: The 7-Point Criteria for Choosing the Best Self Publishing Course

  1. The instructors for each course are multi-bestselling authors with the sales and platform to show it. They are trusted by the industry with solid reputations for being honest and driving their business with integrity.
  2. The course content is current and up to date. In an industry that is constantly changing, publishing courses can become outdated within a year. The courses here are updated regularly with additions and updates every few months. 
  3. Based on industry reviews and student satisfaction, the courses are praised and recommended by authors who have been through the programs.
  4. The strategies and business practices of the owners do not break any rules pertaining to Amazon’s rules and are morally sound.
  5. I have personally taken these courses and recommend each one.
  6. The material, content and overall course is professionally packaged and high quality.
  7. Support: When you run into trouble, you want to know that you can talk to someone and get everything sorted quickly and efficiently. No-fuss. 

Take note: Several courses are open for a limited time only at certain times of the year. The enrollment period is usually every three months, but this varies. 

Self Publishing School with Chandler Bolt

self-publishing-school

Self-published entrepreneur and bestselling author Chandler Bolt quit college back in 2014 and set out to write a book called The Productive Person. The book was hugely successful and Chandler soon set up an online course to help authors self publish their books…in just 90 days! 

Yes, the professionals at Self Publishing School are making big claims: You can go from blank page to published book in as little as 90 days. To date, close to 5000 authors have been through the course since it started in late 2014.

The online publishing course has been featured by INC 5000 as one of the 5000 fastest-growing private companies in America.

With this comprehensive go-at-your-own-pace blueprint, the school has created an easy-to-follow system to take you from first time author to course creator with three pillar courses available.

Breakdown of Course Content

When self-publishing school first started out they had a basic course for writing and publishing a book. There are now four premium courses to choose from on the platform, including a full fiction course piloted by successful self-published fiction author RE Vance.

Become a Bestseller—Blank Page to Published Author and Everything Inbetween: From blank page to published author, write your book in 90 days with this course. There are 3 modules to walk you through the program with over 4 hours of video, bonus content and an outsourcer rolodex to assist with hiring professionals for all phases of the book production along with over $1,000 in exclusive Self-Publishing School student discounts and specials.

  • Mindmap / Outlining
  • Target Audience Deep-Dive
  • Writing
  • Book Production Instructions/Guides
  • Marketing and Publishing
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book
A Peek Inside the Self-Publishing School Become a Bestseller Program
best-self-publishing-programs
Modules 3-5 out of 12 of Self-Publishing School’s Become a Bestseller Program

Fundamentals of Fiction & Story: For all the fiction writers looking to learn everything you need to in order to write a high-quality fiction book that actually sells! Fiction is a different game than non-fiction, and Self-Publishing School knows that, employing a bestselling fiction coach to work through plot, the craft of writing, and selling.

  • Writing, editing, and mindset
  • Launching your book
  • The business of writing
  • Children’s book module
  • Memoir module
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book

Sell More Books: For authors that have already published a book and are focusing on book marketing and promotion to achieve sales results. Most often, these are business builders using their book to grow their business or those looking to make being an author their full-time job.

best-self-publishing-course-marketing
  • Launch Strategies
  • Email Marketing Strategies
  • Foundation Strategies
  • Author Brand Strategies
  • Advanced Marketing Strategies
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book

Course Building for Authors: Building a course from your book? This premium course is made specially for those authors ready to take their platform to the next level.

  • Plan & Develop Your Course
  • Create and Upload Your Course
  • Market and Sell Your Course
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book

Each course comes with its own customized, professional workbook. The best part of these courses is that you will be assigned a personal coach after being accepted into the program.

Course Details

Cost to Enroll: Speak to an SPS representative to discuss best course options and pricing, as each program price varies.

Availability: If you meet the course requirements you can start right away

Target Author: Writing your first book, advanced or pro authors, business owners or future business owners. SPS has courses to cover any level.

Enrollment Availability: If you qualify for access to the course, you will speak to a self-publishing representative who will set you up with the best course to meet your publishing goals.

Sound like something you want to do? Click here to schedule your FREE 1-hour Breakthrough Sessions with a Publishing Success Strategist.

New call-to-action

6 Reasons to Enroll with Self Publishing School

  • The one-on-one personal coaching that comes with each course. You will get the best results by working with a professional student success coach.
  • One hour clarity call with your coach to drill down into your book idea.
  • Up to 4 weekly live online mastermind group trainings & Q&A, one with Chandler Bolt himself
  • Customized workbook comes with each course
  • Mastermind Facebook Community of 2500+ active participants.
  • 4 premium courses to meet your publishing goals

Self Publishing School has a long track record of successful students that have written, launched and turned their dreams of being published into a reality. The course is fast-paced and doesn’t waste time on details.

Authority Pub Academy With Steve Scott and Barrie Davenport

publishing courses

Steve Scott [also known as S.J. Scott] is one of the biggest names when it comes to self-publishing. He has been marketing online for a long time and when the eBook craze started back in 2011, Steve was one of the first authors that as in there doing it.

Steve Scott has published over 70 books and has been branded as the “Heavyweight of Self Publishing.” He runs the blog Develop Good Habits. Together with his writing partner Barrie Davenport [Live Bold and Bloom], Steve and Barrie created Authority Pub Academy.

With the combined talents of two bestselling authors, Authority Pub is everything you would expect it to be: A self publishing course that is focused on teaching authors to write and publish, not just a book, but focuses on building out an author platform.

self-publishing-courses

In today’s overwhelming jungle of books, with thousands being published daily, Steve Scott recognised the importance of turning your book platform into a brand and a book business.

This is the strength and focus of this course, and there is loads of videos, downloads and information taught from two authors that have been engaged in the self-publishing business from the beginning.

Breakdown of Course Content

Authority Pub Academy is made up of 6 modules:

  • Module 1: Setting the Author Mindset and Building a Writing Habit
  • Module 2: Niche Focus and Researching a Perennial Bestseller
  • Module 3: Outlining, Writing a First Draft and Editing
  • Module 4: Pre-Publishing and Setting Up Your Book in KDP
  • Module 5: Lead Magnets, Reviews and launch Strategies
  • Module 6: Advanced marketing and Scaling Up Your Author Library

Authority Pub is a plethora of knowledge and both Steve and Barrie have learned everything through years of trial and error. Authority pub is a “one-stop resource to help writers streamline the whole process.”

Course Details

Cost to Enroll: $597 or 2 payments of $348

Availability: Anytime

Target Author: If you are just writing your first book, or already published and looking to scale up your author platform with more content and strategies that increase long term growth, Authority Pub is for you.

6 Reasons to Enroll with Authority Pub Academy:

  • Advanced supplementary materials includes WordPress blog setup mastery, Canva tutorial, email walkthrough using Aweber and Evernote tips for productive writing
  • Course content professionally delivered via high definition videos supported by quality downloads
  • Solid case studies and examples of writers who have made it work
  • Effective advanced marketing strategies to scale up your books
  • The course removes any guesswork and provides students with a clear roadmap
  • 30 day “try it, test it, apply it” money-back guarantee

Self Publishing 101 with Mark Dawson

publishing courses

I became interested in Mark Dawson’s platform as a big fan of his John Milton action series books and Isabella Rose thrillers. If you’re looking for a great read this weekend, I’d highly recommend these books.

As a traditionally published author who used to write for a big firm, Mark Dawson started self-publishing his action and thrillers and, to date, has sold over a million copies. Mark has published 25+ books, has three series in the works, and is constantly launching bestseller after bestseller. His monthly earnings in 2015, according to an interview in Forbes.com, Mark Dawson was being paid $450,000 a year for his works.

So, who better to learn the craft of self-publishing than an established author with both a library of successful bestsellers and the income to show it. This brings us to Self Publishing 101, Mark Dawson’s course for authors.

If you are new at self-publishing or have been publishing for a while, this course has something for everyone. You will learn the basics as well as advanced marketing strategies to scale up your author platform.

With Self Publishing 101, you’ll write, launch and market a quality book that sells. Although Mark Dawson is mainly a fiction author, the course can be customized for nonfiction writers. The same marketing strategies apply to both.

Breakdown of Course Content

Inside Self Publishing 101, the course is broken up into 8 modules that includes:

  • Build Your Platform
  • Pre-Publication
  • Amazon Exclusive or Go Wide
  • Go Wide
  • Generating Traffic
  • Advanced Teams & Launching
  • Getting Reviews

As additional bonuses, there is also a tech module that walks through how to build a website, lead magnets, email service providers, and formatting your book. 

The best part of this course is the system Mark teaches for email list building through an author website. Building an email list is critical to the success of any author, and Mark and his team have these bases covered.

Course Details

  • Cost to Enroll: $497 or 12 monthly payments of $49.00. Comes with a 30-day money back guarantee.
  • Availability: Closed after enrollment begins. Cycle is every 3-4 months.
  • Target Author: Beginner, intermediate and advanced authors looking to build a rock-solid fan base through email list building and advertising.

6 Reasons to Enroll with Self Publishing 101

  • Deep dive into the Amazon algorithm
  • Focuses on subscriber communication and building an email list
  • Bonus tech library with an introduction to using advanced apps and tools
  • Active Facebook group with high response time
  • Additional “Writing Copy for Facebook Ads” module
  • Reasonably priced course for the value it delivers 

Your First 10k Readers with Nick Stephenson

self publishing options

If you are looking for a comprehensive, in-depth, no-holds-barred course on marketing tactics, Nick Stephenson’s Your First 10,000 Readers is that course.

Created by a bestselling fiction author, Your First 10k Readers is a different beast from the other best courses listed here for one defining reason: It isn’t about writing your first book.

The course assumes you already have a book, or a library of books, and now you want to take what you’ve got and line it all up in order to grow your list to a 10k readership…and beyond. 

Your First 10k Readers is really better suited for the more seasoned author. It gets into the nitty-gritty of the Amazon algorithm, merchandising, keywords and niche marketing, email marketing, landing pages, giveaways, and what Nick calls “You’re secret sauce.”

So yeah, there’s a lot going on here.

Let’s take a look inside.

Breakdown of the Course Content

The course consists of 6 modules that you can work on at your own pace. The modules are:

  • Module 1: Rule the Retainers.

This includes Amazon Algorithms, Merchandising, Broad Reach VS KDP Select, and Pricing.

  • Module 2: Generate Endless Traffic.

This includes Keywords & Niches, Using Free Books, Smart Promotions, and The Author Dream Team

  • Module 3: Convert Traffic Into Fans

This includes Traffic Funnels, Optimize Your Website, Giveaways, and Events Marketing

  • Module 4: Build Engagement and Sell—Without Being “Salesy”

This module includes Why Readers Don’t Buy, Priming the sale, Scarcity, the Secret Sauce, Social Media Mastery, Getting Reviews, and Auto-Responders

  • Module 5: Launch Strategies

This module includes Launch Teams, Building Buzz, and Launch Day

  • Module 6: Facebook Advertising

This module includes Intro to Power Editor, How to Track Results With Pixels, and Ninja Tricks.

writing and publishing courses

In addition to the 6 core modules, there is also a wide range of bonus content that includes rock star author interviews, email swipe files, and tools of the trade bonus section.

Course Details

  • Cost to Enroll: $597 or 12 monthly payments of $59.00. Comes with a 30-day money back guarantee.
  • Availability: Enrollment anytime.
  • Target Author: Intermediate and advanced authors needing advanced tactics to scale up author platform and build your publishing business into an empire

6 Reasons to Enroll with Your First 10k Readers

  • Membership includes author interviews with big industry authors Mark Dawson, Joanna Penn, Simon Whistler, Bryan Cohen, and Nick Loper
  • A powerhouse of book marketing tactics for both fiction and nonfiction authors
  • Video content is high quality, fast-paced and engaging
  • Comes with a highly-engaged private Facebook group
  • Includes a BONUS course “The 60-Day Author” for writers who haven’t published yet
  • Includes a members cheat sheet that breaks the course down into a comprehensive blueprint

Tribe Writers with Jeff Goins

publishing courses

Jeff Goins is the best-selling author of five books including The Art of Work and Real Artists Don’t Starve. He is the owner of Goinswriter.com where he shares his thoughts on writing, life and creativity.

With a successful blog and five bestselling books, it isn’t any surprise that Jeff has a writing course to market to his raving fans of authors: Tribe Writers

Jeff’s course is packed with material. With the formula presented in Tribe Writers, you as the author can create your own path to creativity. There are twelve steps of a tribe writer that allows you to tailor fit the best plan while keeping your unique voice.

Tribe Writers is broken up into four individual modules:

  • Module 1: Honing Your Voice
  • Module 2: Establishing a Platform
  • Module 3: Expanding Your Reach
  • Module 4: Getting Published

In addition to the four modules, you also get:

  • Exclusive interviews with over a dozen authors, bloggers, and publishing experts
  • Access to the Tribe Writers community of 6000+ members
  • Live conference calls to ask questions and get help
  • Downloadable PDF workbook that summarizes every lesson
  • Admission to a private Facebook group only for students

The modules take about 2 weeks to get through but you can move at your pace.

This course comes with five additional bonuses to support you including You Are a Writer eBook + Audiobook and The Perfect Book Launch.

Where Jeff’s Tribe Writers is different from the other courses is, a strong emphasis on honing your ideas and creativity as a writer to create a unique brand. There is a strong foundation for support and networking with hundreds of other authors.

Best 6 Reasons to Enroll with Tribe Writers

  • Loaded with tools to help get you started
  • Community of writers to help you when you get stuck
  • Lots of valuable content and expert interviews included
  • Designed to show you how to find your voice and audience
  • Monthly conference calls to keep you on track
  • “12 steps of a Tribe Writer” that clearly outlines the expectations of the course.

Ready to Write and Publish Your Bestseller?

All of these courses are excellent in their own way. Depending on your budget and writing goals, you might choose one over the other.

Now that we have taken an in- depth look at the best self publishing courses for you to write your bestseller, you have a solid idea of what to expect from each course. The question is: Are you ready to write your book?

The best writing course you decide depends largely on your goals as a writer.

Are you writing one book only and need a step by step process to guide you through to published author? Self Publishing School could be a match. Keep in mind they do have additional courses for marketing and business including Sell More Books and Course Building for Authors.

Do you want to build a solid library of books and focus on your author platform? Authority Pub Academy could be your best match. Let Steve Scott and Barrie Davenport guide you towards your success of being a multiple bestselling author.

Do you want to learn the essence of email list building, creating an author website and setting up landing pages that convert readers into subscribers? Self Publishing 101 could be the best choice to make.

Need more advanced marketing tools from one of the best in the business? Your First 10k Readers is the path you might consider, and…

Interested in a course that focuses on honing your creative writing talent while showing you how to connect with your unique voice? Tribe Writers with Jeff could be the best option.

Or, you might decide you need two courses and combine together for maximum impact. Self Publishing School can show you how to go from blank page to published author in 90 days. But Nick Stephenson’s course can teach you the more advanced analytics and how to really build out an online book business.

So now, make a choice. You have been sitting on this long enough. Your book won’t write itself and if you have written it already, take it to the next level.

Your move.

Life is short.

Take action now.

It’s your time to write that next perennial bestseller!

NOTE: We cover everything in this blog post and much more about the writing,  marketing, and publishing process in ourVIP Self-Publishing Program. Learn more  by clicking here!

write an author bio

How to Write an Author Bio Examples & Tips to SELL

Your author bio matters. As much as we wish we could write up a few words about our lives and just stick it up for the world to see, there’s a lot more to it than that.

How you write our author bio can change the way potential readers and those who’ve already purchased view you and your platform.

It can also impact whether or not they buy another of your books, if you publish multiple.

But knowing the best way to write your author bio and how to make it speak to your readers in a specific way is the key…and we’ll cover just that for you, with examples.

Learn How 100 People Have Published in the Last 60 Days!  Learn the exact step-by-step methods 100 of our students have used the last 60  days to publish their books--and how YOU can do it too, just as easily!   Start Here!  <https://selfpublishingschool.lpages.co/organic-eg-bab-how-100-people-have-finished-their-books-in-the-last-60-days/>

Here’s how to write an author bio:

  1. Author bio formatting
  2. Know your readers
  3. Include your background
  4. Stay factual in your author bio
  5. Use your personality in your author bio
  6. Include awards and such
  7. Get personal
  8. Learn from author bio examples
  9. Keep learning about author bios

Your Author Bio & YOU Do Matter

If you’re looking for a deep-dive on your author bios and the self-publishing industry as a whole, your best bet is to check out this video.

Not only will you learn a lot you didn’t know about self-publishing a book as a whole, but you’ll learn why these small details are so important.

It’s the first stepping stone to truly understanding what makes a successful author.

The other steps take quite a bit more time…unless you have a solid system to teach you the way. We help save our authors tons of time, even after some have wasted years, by showing them how to write and publish a book in as little as 90 days. Check out what we can do for you and your author career here.

What is an author bio?

An author bio is a paragraph or so about you, your credentials, your hobbies, and other information you wish to share with readers.

It’s how readers get to know you beyond the pages of your book. While your books are a great way to introduce yourself, an author bio can set you apart, bring in more fans, and even sell more books if you know how to write it correctly.

That’s what we’ll teach you here today.

How to Write an Author Bio That’s Impactful

So you’ve finished your draft and are ready to tackle the next steps of putting it out there in the world. (Promise me that you’re not procrastinating by reading this blog! If you are, get back to writing right now!)

The first step is to figure how who you want to be perceived, how you want to brand yourself, is in your author bio.

This is the blurb that will go on your Amazon author page, your Book Bub author profile, your Goodreads page, your author web page, on the back of your book and so forth. It’s a really important little piece of work that you want to get right!

While your book cover design is the most important tool when marketing a book, your author bio is easily number two. This is where you convince your audience why you are the best person to tell them about the matter at hand.

It’s a place to connect with your readers and build your legitimacy.

You’ll want to stay factual while interesting. You want to make yourself approachable and toot your own horn, just a little bit.

Here are some tips to master these.

#1 – Author Bio Formatting

Although you are writing the author bio, it still needs to be written in the third person no matter how quirky it is. In other words, avoid using “I” as your sentence subject but utilize your name or last name instead.

Additionally, you’ll have many drafts and varieties of this author bio. You’ll want to change it up depending on the application.

You may have a punchier version on your website while your bio for that speaking engagement session at a writing conference that you’re leading (and we’re confident that will happen for you!) will be more serious.

Today, we’re working on the basic draft that you can tweak as needed.

Remember to keep the bio short, less than 300 words. It seems that three sentences is a well-tested length (more on this later). Your author bio is not an entire list of every single award you’ve won or your life story.

Even if you did win the “Young Writer’s” award in middle school, unless you’re still in middle school, this little known fact probably doesn’t deserve to be on the back of your book.

Feel free to have a “full accolades” section on your author website where you can list every single thing you’ve ever done, won or written.

Your mom will be super proud of this list but readers browsing Amazon don’t need to get into the major details.

Here’s how to format an author bio wrapped up:

  • Use third-person POV when writing it
  • Keep it under 300 words
  • Add relevant/recent achievements
  • Minimize the number of sentences within those 300 words.

And remember: an author bio longer than 300 words or so will take up too much space and become an oversell.

New call-to-action

#2 – Know Your Readers

Your bio is an extension of your book.

Write it for your audience. Keep the same writing style and connect this text to your subject matter.

If you wrote a book on productivity, a lengthy sentence about your lazy vacations doing nothing is not relevant and in fact, can persuade readers to avoid your books because they’ll think you to be uncredible.

Here are a few tips for getting to know your audience:

  • Interact with your readers on social platforms
  • Listen intently to the feedback during the beta reading process
  • Run your author bio by a group for feedback and adjustments
  • Ask people close to you if the bio embodies your personality and is accurate

#3 – Include Your Background

In order to sell yourself to new readers, you will want to include your pertinent background. If you happen to have other books, do include their titles and how many languages they have have been translated into or how many countries they’ve been sold in.

List your related education and memberships. Any higher education beyond college is usually noteworthy too.

Keep your lists short though. Only list three books, for instance, and a couple of memberships. A list of ten books, three degrees, and five memberships will only be skimmed by potential book buyers at the very best.

A huge list like this will become white noise so only include the most important and interesting stuff.

Your fanboys and girls (and your mom’s friends) will look to your aforementioned author website for more info and you can keep the tidy, complete list there.

#4 – Stay Factual

Statements like, “has always dreamed of writing a book,” while certainly may be true, are hard to back up and aren’t going to help sell your book.

Stick to the facts and to what you can prove. 

Another reason for this is if you claim achievements that aren’t true or invalid, there will always be someone there to point it out in an attempt to cut you down.

This can reduce your credibility, and therefore, readers’ trust in you.

#5 – Use your personality

One of the best things about being an author is that you get to put your personality, views of the world, values, and more into your writing.

What some don’t understand about authors is: if a reader likes you, they’re very likely to enjoy what you write, because your essence bleeds into the pages.

Being able to showcase this with your personality can do worlds for your readers connecting with you and wanting to read your book out of curiosity if nothing else.

Here are a few tips to add personality to your author bio:

  • Exaggerate your tone just a little in order for it to be more evident
  • Be goofy and creative with how you describe yourself (See Jenna Moreci’s example in #11)
  • Have fun with it!
  • Throw a joke in your bio

#6 – Include an achievement or award

In addition to your backlist of books, your awards, and education, you’ll want your readers to know any higher-profile stuff you have going on.

Be sure to cover your awards, your following, and any big deal author interviews or features.

Again, if any of these this happened decades ago, it may not be relevant. But if you have a quarter-million followers on Twitter or on your blog, this will sell your authority (and yeah, a quarter-million sounds better than 250,000 but are the same number!).

If your writing has been nominated for awards but didn’t make the cut, that is often fitting for an author bio too. “Award-nominated” anything is pretty cool!

#7 – Get personal in your author bio

Provide a bit of personal information to connect with your audience. The reason for this is if a reader sees something they have in common with you, it’s an automatic bond and gives them more of a reason to buy.

It’s standard for authors to share where they live and what their family make-up is.

A few non-divisive hobbies and interests are also often included. If you have experiences that are related, such as extensive travel or extreme situations, they may relevant to share as well.

Again, know your audience and choose wisely. Maybe (terribly) you were part of a cult as a child?

That’s really interesting but unless you’re sharing this story in the book or proves your authority on the subject at hand, skip including it in your author bio!

Bonus Author Bio Tip: Keep these bits broad enough to include a larger number of people. For example, if you play the flute, simply mention that you’ve been playing an instrument for however many years as this is more inclusive, and there’s a higher chance of others connecting with you.

#8 – Author Bio Example – Chandler Bolt

We all known and love Chandler Bolt, Self Publishing School Founder. We wouldn’t be here learning about writing without his hard work and book writing methods. Chandler’s author bio on the back of his book Published is only three sentences long but packs in a lot of authority building, states facts plus toots his horn a bit.

These three sentences along with the killer book cover art work well to sell Chandler’s mastery of book publishing.

author bio example chandler bolt

Chandler’s Amazon Author Page is another version of his author bio. Here, Chandler gets really personal stating that his birth was almost miscarried!

He also gives some background about his entrepreneurial experience and awards.

#9 – Author Bio Example – Joanna Penn

Joanna Penn is a New York Times and USA Today bestselling thriller and nonfiction author who also writes under the pen names of JF Penn and Penny Appleton.

She’s written and self-published nearly 30 books so she really knows what she’s doing. On her Book Bub author page, Joanna’s short bio is only (surprise!) three sentences.

author bio example joanna penn

It concisely tells potential readers a short version of her accolades and narrows down her writing style quickly. Then it tells us where she lives and one of her favorite drinks.

On her own website, The Creative Penn, Joanna provides a different three-sentence version of her short bio and then gets into the details about all her books, the many awards and best-selling experience she’s had plus where she lives and her favorite wine (a different drink mentioned here!)! Joanna’s short bio on her page is three sentences and shoves in a ton of accolades into a small space.

Joanna Penn author bio example

#10 – Author Bio Example – Amy Twigg

SPS alumni, Amy Twiggs, wrote her first book the Self Publishing School way and can now call herself a best selling author among her many other accomplishments (and there are many!).

Within her first book in the Flippin’ Awesome Series, Flippin’ Awesome Gymnast: 5 Tools to Crush Fear & Increase Confidence for Gymnasts (Volume 1), Amy uses the last page to tell her audience more about herself in her author bio.

Here she tells about her family, her gymnastic prowess as well as her authority and love of athletic mental training. T

his all builds strong authority for her book and brand.

On her Goodreads page about the same book, she sells the book by telling prospective readers that she’s been where they are and know “what it feels like to try your best and to fail.

author bio example amy twiggs

I also know how it feels to work hard to achieve your goals.” She sells her wisdom and experience. Note that it is the norm to write in the first person on Goodreads but this is a big rule breaker everywhere else.

All of these examples have variations of author bios written in just a slightly different way for different applications. They all say very similar things about the same person.

#11 – Author Bio Example – Jenna Moreci

If you haven’t heard of this full-time self-published author and Youtuber, that’s surprising!

Not only does Moreci have ample experience when it comes to self-publishing, but she’s also among one of the best examples of how to market your book effectively, including how she’s written her author bio.

Here’s an example of her Amazon author page with her bio:

Notice how Moreci keeps it short, brief, but very clear with who she is, what she writes, and even has enough personal information to let readers into her life at an appropriate level.

If we take a look at her personal author website’s “about” page, we’ll see she has something similar, but with a few more additions, including her books and more.

author bio jenna moreci

In this example, Jenna has also doused us with her personality, giving us insight into how she operates and therefore, the tone of some of her books.

More Ideas for Writing an Author Bio

Know the very essence of your book and find keywords that your readers may search for to find your book. When crafting your author bio, use these keywords that search engines can catch. 

Although it may be irrelative in some bio spaces, add links to any free giveaways (we’ve got some ideas on that here..) on your website, your newsletter, social media or whatever web presence you have. 

Also, feel free to add a call to action where applicable.

Final Author Bio Thoughts

Remember that there is no perfect bio, and there are no two alike. Although these are all good ideas, it’s not an exact formula. Your author bio will be unique and will change as you write more books and gain more accolades (because we know you will!). 

Now tell me the truth. Is your book really done? We can help you finish your manuscript and really make use of this carefully crafted author bio! Schedule a webinar with Chandler today to get started!

Do you have more author bio tips to share with our writing community? Do you think bios should be longer than three sentences or do you like this standard size?

New call-to-action
how to get an isbn

How to Get an ISBN: A Quick Step-by-Step & More

Knowing how to get an ISBN as a self-published author is crucial.

Since you can’t publish without an ISBN, we’re helping you learn how in order to publish the right way and why you even need an ISBN number in the first place.

But you don’t have to even worry about an ISBN number if you don’t have a book ready to publish, right? And it won’t even matter if you don’t publish that book the right way

False. Becoming an author is about more than just the book, it’s about the business as well, and we’ll break down a very important part of that.

If you’re ready to get to the point and get your ISBN, here is the step-by-step breakdown of how to get an ISBN.

Here’s what to know about an ISBN as an author:

  1. What does ISBN stand for?
  2. What is an ISBN number used for?
  3. How much does an ISBN cost?
  4. What is the purpose of an ISBN?
  5. How to get an ISBN
  6. How long does it take to get an ISBN number?
  7. How to register your book and ISBN
  8. How many ISBNs to get
  9. Do ISBNs expire?
  10. How to read an ISBN with examples
  11. Where is the ISBN number on books?
  12. ISBN search
  13. How to read a barcode
  14. The difference between ASIN and ISBN
  15. Do I need an ISBN?
  16. How to buy an ISBN
  17. Should you buy your own ISBN number?
  18. Libraries and ISBNs
  19. ISBN resources to make it easier

What Does ISBN Stand For?

ISBN stands for International Standard Book Number and is a 13-digit code used to uniquely identify your book amongst the millions out there.

What Is an ISBN Number Used For?

Essentially, an ISBN number, or International Standard Book Number, is a regulated 10- or 13-digit identification number which allows libraries, publishers, and book dealers to locate and identify specific books.

But where did these ISBN numbers even start and why do we have them?

In the early days of World War 2, the Japanese military sent messages back and forth and the Allies needed to crack their intricate numbering system to get an edge in the war and turn the tables.

But how did they crack this complex system?

MI6 recruited a young mathematician named Gordon Foster to work as a codebreaker at Bletchley Park, where he scanned millions of numbers looking for patterns in the code.

Decades later, when the book industry needed a standardized tracking program in order to coordinate the increasing number of titles being published each year, Gordon Foster was approached by WH Smith, a British retailer, to write a report on how to create such a system.

This report led to the 9-digit standard book number which went live in the UK in 1967 and eventually led to the ISBN system used worldwide.

Several years later, this turned into a 10-digit numbering system when a policy was needed for new editions and variations. Then, in 2007, the ISBN switched to a 13-digit format and is now the standard used everywhere.

How Much Does an ISBN Cost?

ISBNs cost about $125 for one number in the US. However, if you purchase more than one at a time, this cost could be lowered.

Warning: Amazon may grant you a free ISBN for your first book, but this can ONLY be used on KDP for distribution to Amazon and can’t be used for self-publishing services elsewhere.

Due to this, we always recommend purchasing a new one despite Amazon’s free ISBN.

Here are a few tips for buying an ISBN:

  • If you publish physical copies through IngramSpark, you get your ISBN for only $85
  • Buying your ISBNs in bulk can save you money if you intend to publish more than one book
  • Amazon issues you an ISBN for “free,” but you have to list Amazon as a publisher along with other limitations
  • If you’re in Canada or South African, it’s possible to get an ISBN issued through your government
  • Australians pay about $40 for an ISBN
  • UK residents will pay somewhere around 89 pounds for an ISBN

Here’s a table of the ISBN prices and what you can expect to pay:

Number of ISBNsCost
1$125
10$295
100$575

And here’s a video on overall book publishing costs:

What Is the Purpose of an ISBN Number?

ISBN stands for “International Standard Book Number” and before it was implemented in 1967, the method and system for cataloging, ordering, organizing, and locating a specific book was a chaotic mess.

Today, to get your book into a bookstore, a library, or almost any book distribution channel on the planet, you need an ISBN number.

But the process can be really confusing for new authors. There are a number of questions you might be asking yourself about ISBN numbers:

  • How does this long string of numbers on the back of books work?
  • How do you get it?
  • If you’re a self-published author, do you need an ISBN?
  • Why would you need one?

These are all questions answered in this article.

Let’s unweave the intricate web of how to get an ISBN and how they work in the publishing industry.

how to get an isbn number

How to Get an ISBN

ISBNs are free in many countries, provided either by the government or a publicly administered branch. However, in the US and the UK, ISBN numbers are administered by Bowker and Nielsen respectively and require you to pay.

If you’re located outside the USA you can find out your local ISBN Agency here. While ISBNs are assigned locally, you can use them internationally.

If you live in the USA, you have to get an ISBN through myidentifiers.com, run by Bowker, the only company that is authorized to administer the ISBN program in the United States. You can purchase ISBNs as a single unit or in bulk of 10, 100 or 1000.

How Long Does It Take to Get an ISBN Number?

You will receive your ISBN number five business days after Bowker receives your non-priority application. Choosing priority processing reduces the time to two business days, or you can get your ISBN within 24 business hours if you choose express processing.

How to Register Your Book and ISBN Number

As soon as you purchase your ISBN through Bowker or the International equivalent in your local area, and you publish your book, you should register here at Bowkerlink.

This is an automated tool that will add your book to Bowker’s Books In Print and Global Books In Print.

I recommend you download the free PDF “ISBN Guides: Title Set Up & Registration” with step-by-step instructions on setting up your title.

How Many ISBN Numbers to Get

So how many ISBNs should you get?

First off let’s clarify a few common mistakes:

  • You can only use an ISBN once. The ISBN is a unique number for that particular book, and can be assigned once, and only once, to that title. It can’t be used with any other book in the future, even second versions of the same book.
  • You don’t need an ISBN to sell in each individual country. ISBNs are international, they are just assigned locally. A US-based publisher can purchase their ISBN through Bowker, but can stock their book worldwide using that ISBN.
  • You need an ISBN for every specific format of the book and any new versions. Want to sell your book in print, as an eBook, and also as an audiobook? That’s great, however, you need a different ISBN for each one. If you want to publish a revised and updated version you’ll also need a new ISBN. (This doesn’t cover fixing some typos and errors).
  • If you create a series of books you can’t use the same ISBN for them. You can use the same ISSN, however. Many fiction and nonfiction authors have an ISSN number assigned to their book series. ISSN stands for International Standard Series Number and can be purchased from the Library of Congress. However, each book in the series will need its own ISBN.

We mentioned that in the USA you can buy ISBNs as a single unit, a bulk of 10, 100 or 1000. Here are the prices:

Number of ISBNsCost
1$125
10$295
100$575

First off, it rarely makes sense to purchase a single ISBN. A single ISBN would cost you $125, but a bulk of 10 only costs $295. Meaning if you purchased 10, each ISBN would cost you $29.50, a 76% discount.

Buying a single ISBN might seem feasible if you only want to publish one title, but remember that you need an ISBN for each format. So if you want to publish your book as an audiobook, you’d need a brand new ISBN for that. As well as needing different ISBN numbers for your eBook and print versions.

Not to mention that you’ll need an ISBN number for any future books you publish, perhaps as sequels to your book.

We recommend that if you’re serious about making book sales, you should purchase at least a bulk of 10 ISBNs. That gives you 3 ISBN numbers to use for publishing as an eBook, in print, and as an audiobook. You can keep the remainder for any future books you might publish.

Do ISBNs Expire?

No, ISBN numbers never expire or go bad. In fact, if you have one from a long time ago, you can simply reconstruct it for use.

But what if my old ISBN is really old and only has 10 digits?

That’s not a problem, either. With this handy tool from Bowker, you can convert the ISBN easily and immediately.

The Book Designer also has a great resource for learning how to reconstruct an ISBN if you finally decided to write and self-publish the book you’ve been thinking about since you bought the ISBN.

How to Read an ISBN Number with an Example

As of 2007, the ISBN is a 13-digit number. This came about in part because of the large volume of eBooks now being published every year.

Knowing how to break down and interpret these 13 digits aren’t of much use and interest to most book readers, but for publishers and distributors, it’s a necessity.

If you want to publish lots of books under your own publishing name then it’s something you may want to pay attention to. You can tell a lot about a book and its author by reading the ISBN number.

The 13 digit ISBN number helps:

  • Identify the specific title
  • Identify the author
  • Identify the type of book they are buying
  • Identify the physical properties of that particular book
  • Identify the geographical location of the publisher

Let’s break it down and look at what all these numbers mean.

isbn number example

Here is the ISBN for a particular book:

978-3-16-148410-0

You’ll notice this sequence is divided into 5 number combinations. But the first three digits “978” indicates that this string of numbers is for an ISBN. If we remove these digits we have:

3-16-148410-0

First is the initial digit, in this case: 3

The 3 is the language group identifier which here indicates German. For English speaking countries a 0 or 1 is used. Numbers for language identification generally range from 1-5.

Here is a list of the most common Group identifiers:

0 or 1 for English

2 for French

3 for German

4 for Japan

5 for Russian

7 for People’s Republic of China

It’s worth mentioning that the rarer the language, the longer the number identifier will be. For example, Indonesia is 602 whereas Turkey is 9944. You can reference the complete list at the International ISBN Agency.

Next is “16”. This is the “publisher code,” and it identifies the publisher on any book that has this number. This number can be as long as 9 digits.

“148410” — This six-digit series represents the title of the book. The publisher assigns this to a specific book or edition of the book, such as a hardcover version or paperback. This could be a single digit or stretch to multiple digits.

“0” is the last digit and is known as the “check digit”. This number is mathematically calculated as a fixed digit. This is always a single digit.

This number indicates that the rest of the ISBN numbers have been scanned and is calculated based on the other digits in the code.

Where Is the ISBN Number on books?

The ISBN is usually found above the barcode on the back of the book. However, they’re not the same.

The barcode is much different than the ISBN number.

This is an important distinction because:

  • When you purchase an ISBN you don’t automatically get a barcode
  • The barcode of your book can change, while your ISBN can remain the same.

We’ve already discussed what data the ISBN carries, however, the barcode includes extra information such as the book’s fixed price and the currency it’s being sold in.

Barcodes are a necessary element of your book as they allow for most retailers and distributors to scan your ISBN for retail and inventory reasons.

The standard barcode is known as the EAN (European Article Number) barcode, and your barcode must be in this format to sell your book in bookstores.

(Breakdown of the typical EAN barcode on the back of a book by Publisher Services)

If you want to look up the ISBN of any book out there, you can do so easily by visiting the website ISBNSearch.org.

where to get isbn

You’ll be greeted with a screen like the one above where you will be prompted to type in the ISBN, author name, or book title.

After hitting “search,” you will have a list of books matching your searched items with the both the 13-digit ISBN and the 10-digit, like in the example below.

isbn example

How to Read a Barcode

If you look at the picture of a standard barcode, you’ll notice two barcodes side by side. The barcode that appears on the left is the EAN generated from the ISBN number.

The other number appearing on the right is a 5-digit add-on, called an EAN-5, that contains the price of the book. The first digit is a 5 and is a must for scanners to read. The 4-digits after the five indicates the price of the book.

For example, if the number reads 52995, this means the price of the book is set at $29.95. If the price of the book changes, a new barcode must be used, though the ISBN wouldn’t change.

This would only be replaced by a new ISBN number if the book is published as a new edition or as a new version.

To buy a barcode you must first purchase an ISBN. You can buy your barcodes at Bowker and they even offer a barcode-ISBN combo:

  • 1 barcode + 1 ISBN is $150.
  • 1 barcode + 10 ISBNs is $320.

The Difference Between ASIN and ISBN

If you’ve used Amazon’s Kindle Direct Publishing (KDP) program you’ve probably come across an ASIN. ASIN numbers are used by Amazon to manage and identify the products they are selling on their site. It’s a 10-character alphanumeric unique identifier that’s assigned by Amazon.com and its partners.

You can find this on your book page. In your browser, the Amazon ASIN will be after the product’s name and “dp”. The next place to find this is in your book or product details area of your book page.

However, an ASIN is not the same as an ISBN. You can only use it with Amazon. If you want to sell through other platforms or in brick and mortar stores, you’re going to need an ISBN.

Do I Need an ISBN?

If you want to publish and sell your eBook on Amazon, then the quick answer is no, it isn’t necessary. Amazon will assign your eBook an ASIN number which will be used to identify and track your title.

However, that’s only with Amazon, and only with eBooks.

If you want your readers to get a hold of a print version of your book, then you’re going to need an ISBN.

This might be important if you have a brick and mortar marketing strategy, or if you want your book to be accessible through libraries (more on this later), or if you’re looking to deal with wholesalers or other online retailers.

Here’s a simple rule of thumb: if you want to sell your book by means other than as an ebook on Amazon, then you’ll need an ISBN.

How Do You Buy an ISBN Number?

You might not even have to buy your ISBN number because of services offered to self-published authors. You can get assigned a free ISBN by Createspace, the On-Demand publishing company that has now merged with Amazon.

You can also get an ISBN when dealing with a whole host of On-Demand or self-publishing companies, like Draft2Digital, Smashwords or IngramSpark, and even Lulu.

If you can get a free or cheap ISBN with them, then what’s the use in paying for your own one?

Here’s the problem: most of the time, you can only use those free ISBNs with the channels those companies distribute through.

Let’s say you get a free ISBN with Draft2Digital, but then you notice that there are some retail channels you can access through Smashwords that you can’t with Draft2Digital.

You can’t use the Draft2Digital ISBN with Smashwords.

Smashwords will only let you use your own ISBN or an ISBN they assign to you. So what do you do?

You get a free ISBN with Smashwords.

And now you have two ISBNs for the same book. Same book title, same book format, but two ISBNs.

You then hear of some exclusive channels you can get through eBookPartnership. The only wrinkle? You need an ISBN and they won’t take your Smashwords’ or Draft2Digital’s ISBN. So you sign up for their free ISBN instead.

Now you have three ISBNs for the same book.

Should You Buy Your Own ISBN Number?

This problem can repeat itself again and again as you discover more ways to distribute your book. Sometimes you’ll have to pay for the ISBN, sometimes you won’t. But it leads to you having several ISBNs, all from different publishers, for the same book.

Can you picture how unprofessional that looks to a bookstore?

Wouldn’t it have been easier to start off by buying your own ISBN? Wouldn’t that make you look more professional?

On top of this, each of those free ISBNs identifies the self-publishing company as a publisher. It’s the equivalent of using your business email address as [email protected] or [email protected] instead of [email protected] (assuming you’re named Matt).

Not only does this make you look unprofessional, but there are some stores that will refuse to stock your book on this basis. If you have a CreateSpace ISBN, there are a number of bookstores that will refuse to carry your book.

All of these issues can be sidestepped by simply purchasing your own ISBN through Bowker.

Libraries and ISBN Numbers

We briefly mentioned that if you want to stock your book in libraries, you’ll need an ISBN. However, that might be the furthest thing from your mind. You might have decided to focus purely on eBook publishing and what part do libraries play in eBooks?

A big one.

Libraries are becoming more important to the distribution of eBooks. Overdrive is the largest supplier to schools and libraries in the world (serving more than 30,000), and they circulated more than 105 million eBooks in 2014, a 33% increase from their previous year. They also supply to retail stores globally, making $100 million in sales in 2013.

And guess what you need to be able to partner with Overdrive? Yup. An ISBN.

How to Get an ISBN Final Steps

Now that you have a very good idea how to buy and use ISBNs for your own books, all the best on setting this up. If you want to be recognized as a publisher and have your books available to a larger global audience by registering through Bowker, consider investing in your own ISBN numbers.

Think of it as buying a piece of property: You own it and it is registered in your name.

For more information, you can find out anything you want to know by visiting the official Bowker page or at myidentifiers.com

Here’s a simple actionable checklist for ISBNs.

To buy an ISBN for your next book, here is what you should do:

  1. Go to the website https://www.myidentifiers.com
  2. Under the ISBN drop-down tab, click on ISBNs—Buy Here. You can select 1, 10 or 100. For a bulk purchase, go to “Buying ISBNs in Bulk” and you can contact Bowker directly to discuss your options.
  3. Once you have your ISBN assigned, you can then use it everywhere that requires your ISBN number.
  4. At Createspace, under the “Setup” channel, you can choose to have Createspace assign you an ISBN. When you buy your own ISBN at Bowker, just put in the 13-digit number and Createspace will use this in your paperback.
  5. If you publish your paperback through KDP (Kindle Direct Publishing), you can fill in your number in the “Paperback Content” section of your book when you log into your bookshelf. If you choose to have Createspace assign you an ISBN, KDP will ask for your 13-digit number if you are transferring your physical version over to KDP.
  6. Register your ISBN here at Bowker as soon as your book is ready for sale. Download the free ISBN Guides: Title Set Up & Registration step-by-step guide.

ISBN Links & Resources

These links appeared throughout the post but here they are for easy access.

International ISBN Agency

https://www.isbn-international.org

ISBN.org by Bowker

https://www.isbn.org/faqs_general_questions

Bowkerlink Publisher Access System

https://commerce.bowker.com/corrections/common/home.asp

Bowker Identifier Services

https://www.myidentifiers.com

U.S. Copyright Office

https://www.copyright.gov

ISBN Set Up Guide

ISBN Guides: Basic Information

book marketing

How to Market a Book: 2020 Book Marketing Strategies to SELL

Just because you wrote a new book doesn’t mean that your book is guaranteed to sell.

Harsh? Maybe. But it’s true. And here at Self-Publishing School, you first have to learn the truth before taking action.

Even if your book is the next Great American Novel, it won’t be a success if it doesn’t get into the collective conscious of the public. 

This is why you need good book marketing tactics to back it up.

We actually teach a ton of pre-launch and post book launch marketing plans in our programs here at Self-Publishing School. You can check those products out right here.

Here are the book marketing strategies we cover:

  1. Book marketing for authors during Covid-19
  2. Social media marketing strategies
  3. Use a launch team for book marketing
  4. Pricing your book effectively
  5. Build a website to market your book
  6. Grow your email list
  7. Influencer outreach for book promotion
  8. Apply for BookBub
  9. Land interviews on podcasts
  10. Reach book clubs
  11. Write another book

Book Marketing for Authors During the Covid-19 Pandemic

We wanted to add this section at the top in light of everything happening with the Coronavirus sweeping the world.

With so many shut-downs and quarantines, Amazon has decided to cut down production considerably—and this includes paperback books.

For self-published authors, this is a huge problem. After all, some of you make a living from your book. So we wanted to offer you a few pieces of advice that we’re also sharing with our paying students at this time.

Here are some tips for book marketing during the Covid-19 Pandemic:

  • Switch to an ebook-first marketing plan (switch marketing images to ebooks, talk about the ebooks, make ebooks top-of-mind so more buy those versus physical copies)
  • Promote that your paperbacks are on other websites (Barnes and Noble, etc.) instead of sending them right to Amazon
  • Have any collaborators or those who sell your book via an affiliate link with Amazon switch to a different distributor or an ebook link for the time being
  • Reduce your ebook price or run a special to get the word out
  • Connect the current events to your story or message (it’s a GREAT time for dystopian authors and those with work-from-home material)
  • Offer a free PDF for anyone who buys a paperback (so they can start reading right away, waiting until their physical copy arrives)
  • Run a special that donates a % of the profits toward families in need during this time
  • Make sure that while still promoting, you’re aware of others’ struggles and hardships during this time. Be sensitive with your messaging.

This is a crazy situation for all of us and all we can hope to do is tweak our lives to fit the current times, and this includes self-published authors impacted by Amazon’s change.

Book Marketing for Self-Published Authors

Marketing takes planning, organization, and consistent action; it’s hard work. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base.

And since you’re the one who knows your book from cover to cover, your backstory, your reasons for writing it, and who your ideal reader is, it’s your duty to put a plan in place to best connect with your intended audience and share your story.

We know, we know…you’ve put a ton of effort into writing, editing, and getting your book ready for publication that the thought of adding another layer of “work” is not the most appealing idea.

But realize that if you launch your book without a marketing plan, FAR fewer people will read it.

It will hamper the success of the book you’re working on now, as well as others you plan on publishing in the future. So if you dream of becoming a New York Times bestselling author, or if you want your book to help you reach other lifestyle goals, a book marketing strategy is your essential key to success.

Book Profit Calculator for a Marketing Plan

If you want to know why you have to market your book, the profits will explain it.

If you want to make a living writing your books, it’s important to understand exactly what that means.

In order to earn a living writing your books, understanding how many books you need to sell and what you’ll bring home for each is vital.

Check out this book profit calculator in order to know how much you need to market in order to become a full-time self-published author.

STEP 1

Enter Your Information Below To Calculate Your Potential Book Sales

STEP 2

Want to receive personalized tips on how to sell more books right in your inbox?

CONGRATULATIONS!
Here's What You'd Earn:

Your profit per book:

In 3 months, you'll make:

In 6 months, you'll make:

In 1 year, you'll make:

How to Market a Book on Social Media

Having a quick overview of exactly what you can do and how much time and effort each will take can help you better plan for your book marketing plan.

Here are our recommended book marketing strategies and what you need for each.

Book Marketing PlatformWhat to do
Twitter- use appropriate hashtags
- post relatable tweets to increase shares
- engage by liking and replying to others
- search common hashtags to find your audience
Instagram- use appropriate hashtags
- post photos related to the content of your book
- engage by liking and replying to others
- ask questions in photos to increase engagement
- search common hashtags to find your audience
Facebook- create a page for yourself or your book
- post video content
- go Live to answer questions or discuss your book
- post blog posts supporting your topic/ideas/book
Pinterest- create pins linking back to your website
- repin content related to your genre
- create appropriate boards for your content
- optimize pins with keywords
- join group boards
- connect with others who pin similar ideas
LinkedIn- great for business-related topics
- share insights/stats
- share blog posts supporting your ideas/topics
- connect with leaders in your industry
Personal Website- create a website
- maintain a blog with posts about your main topic
- use this to create an email list
- keep this updated regularly

Free Book Marketing Plan

Having seen and been involved in so many book launches ourselves, we know what works and what doesn’t when it comes to book marketing.

We’ll walk you through a play-by-play of exactly what you need to do so that your readers can find your book and buy it.

We’ve broken this guide down into three main sections for learning book marketing:

  1. Pre-Launch: Building Your Book Marketing Launch Team
  2. Pricing Your Book for Maximum Sales
  3. Post-Launch: 8 Strategies for Selling More Books

Let’s get started!

Pre-Launch: Build Your Book Marketing Launch Team

The first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as it’s also commonly referred to.

What is a launch team?

The ideal launch team, also known as a “street team,” is a dedicated, hand-selected group eager to make your launch successful. If you use your team’s talent and communicate well, there’s nothing your launch team can’t accomplish!

This video does a great job of detailing what a launch team is and exactly what they do:

 

#1 – Launch Team Size

The first step is to determine the projected size of your book marketing launch team based on the size of your audience.

Your audience is anyone interested in you, your book, and your product.

They could be five of your lifelong friends, members of your community, big organizations you’re connected to, social media followers, email subscribers, anyone who might be interested in what you’re sharing.

If you have a smaller following, we suggest you aim for a launch team of 10-50. Those with hundreds in their network can aim for 100-250 team members.

How to Find a Launch Team

If you don’t have much of a following right now, start by looking at your personal inner circle— your family, your close friends—then branch out to their connections, families, and colleagues.

You can reach out to peers from college, your volunteer work, or even your first job. You may even consider parents at your child’s school, fellow dog owners, or members of your yoga class.

Even though you may not know these people well, they are a part of your network, and you may be pleasantly surprised to discover that they’re inspired by your book and would be eager to share it.

Once you’ve completed this exercise, you should have an initial list of potential launch team members!

#2 – Recruit Quality People for Your Launch Team

Now that you’ve determined your potential recruitment pool, the second step is to initiate contact and gauge their interest level.

The most important lesson to consider about your book marketing launch team is that QUALITY trumps QUANTITY.

One top-quality, dedicated team member trumps a handful of mediocre ones.

To begin recruitment for your launch team, create a simple questionnaire process that describes your book, your expectations of the team, and questions asking:

  • Why are you interested in supporting my book?
  • What part of my book speaks to you?
  • What specialized skills can you contribute?
  • What’s your available time commitment?
  • Who are influential people you can reach out to?
  • Why would these influential people be interested?

To sweeten the recruitment deal, feel free to offer a free signed copy of your book or an inclusion in the “acknowledgments” section. You can easily do this through email, or through online forms like Typeform.

#3 – Record a Welcome Video

Take the time to record a warm welcome video for your new supporters! In your video, first, congratulate your team for being selected and express gratitude for their help.

Then, detail your expectations, your unique mission for writing your book, and why you want to share it with as many people as you can!

This welcome video will help you create a more personal connection with your book launch team, and show them a bit more about why you’re creating it and what message you’re trying to convey.

Be sure to send it to everyone who completes your questionnaire!

market a book

#4 – Establish a Communication Style

Here’s the secret to a successful book marketing launch team: Effective communication.

Communicate with your team regularly to keep them focused on weekly tasks, progress, and innovative ideas by doing the following:

  • Strive to send one email per week preceding launch then increase it to three or more during launch week.
  • Use a Facebook group to engage, share ideas, and post feedback. Set the tone by posting “Dos and Don’ts” to keep conversations focused and positive.
  • Boost morale and build rapport by sharing inspiring quotes, gifts, and goofy photos to keep energy high and build vital connections.

No matter which mode of communication you’re using, remember people like to be treated well.

Always make sure your team knows how grateful you are to them and their dedication!

#5 – Book Marketing Launch Team Assignments

You can’t just build up a catalog of supporters and not use them, though. You have to give them small assignments to help you with launching and the book marketing process in general.

It might feel weird telling people to help you, but don’t worry about it!

They’re here because they want to support your project, and as long as you’re gracious and ask nicely, they’ll be happy to support your work.

Facebook Groups will be the most effective way to dole out weekly team assignments.

Here are some book marketing initiatives you can assign your team to do:

  • Share snippets of content from your book across social media
  • Submit reviews on Amazon
  • Add their reviews to Goodreads
  • Share a book review on their YouTube channel
  • Record a testimonial for your book
  • Buy extra copies to give to their friends
  • Give you more marketing ideas, such as a book trailer to help build up excitement in your followers!

#6 – Utilize Talents

Your team members will have a different variety of skills and talents, and it’s your job to effectively manage your team by assigning work based on their strengths.

To identify your team’s talents, write a post during the introductory week and say the following:

“If you have any special talents or connections you’d like to lend towards my book launch, please comment on this post and let me know. I’m looking for ways to help spread my book’s message to a wider audience.”

#7 – Have Fun and Say “Thank You!”

Your launch team will commit weeks of their time, energy, and talent, so make sure you thank each and every person for their contribution!

Ensure that each person on your team feels valued and appreciated for their efforts.

And most importantly, let them know how to get your book for free (or at least at a deep discount)!

Which brings us to…

How to Price Your Book

One of the most important factors in how successful your book launch is will be how you price it.

To find out how to price your book for success, we recommend reading Book Launch.

But for the sake of this article, here are some of Self-Publishing School’s biggest secrets that will get your book to soar up the Amazon’s charts:

  • If you have a sizable audience, we recommend launching your book for $0.99, and then increasing the price to $2.99 or higher after about a week.
  • For first-time authors, we recommend Amazon’s Free Book Promotions for your book launch.

Although you won’t get paid by putting your book out for free, realize that it will be featured on another author’s page which instantaneously increases your exposure and recognition.

Once the free promotion has ended, switch your book’s price to $0.99 for the following week, then slowly increase the price by $1 per week until sales stagnate.

Post-Launch: 8 Book Marketing Strategies for Selling More Books

All marketing—no matter which market or industry—is fundamentally about people and making connections.

Part of pitching your book will be figuring out how your book relates to your readers and how they will benefit from it.

Now that your book is out in the wild, you want to get as many people to it as possible. Here are the eight best strategies for doing just that.

#1 – Build Your Book Website

Can you imagine if you came home one day and your house was…missing?

Well, that is what an author’s life can be like without a website to post fresh content.

You’ll always be missing a home where you can park your books. Many authors think they don’t need a website because they can promote their books through social media or the author platform on Amazon.

Sorry, not exactly.

There is a huge difference. Having an author website is the difference between renting or buying a piece of property. When you rent, you are living in someone else’s space.

It doesn’t belong to you and they can cancel your lease at any time. Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate.

You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published.

When it comes to book marketing with your own website, the sky’s the limit. You can:

    – Publish your book’s landing page on your site.
    – Post blogs about your upcoming book
    – Create a countdown timer for the book’s release date.
    – Set up an affiliate link to your Amazon page so you get commissions on book sales Include sample chapters from your book
    – Link to video clips about the book on your website
    – Communicate directly with your email subscribers about new releases or your current blog post

    And you can also set up a Google Alert so you can be notified about where your name and your book show up online.

    If someone gives you good feedback or a stellar review, reach out and thank them and ask them to link back to your book’s website.

    Action Step:

    If your book doesn’t already have a website, get one started! To set up your website and personal blog on a paid server, you can try Bluehost or Godaddy and use WordPress for building your site.

    #2 – Build Your Email List

    There is a saying going around that says: “the money is in the list.” Why? It’s simple. A list of followers who are in love with your writing will be the first to line up when you have a new product to sell.

    These people are essentially your customers.

    Your email list is yours. It doesn’t belong to Amazon or social media. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.

    If you are serious about your book marketing your current project and all future ones as well, building your list should be a top priority. Nothing else comes close.

    Although building a list takes time, in the long run it is the easiest way to market.

    These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.99. But that is just the beginning.

    You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch.

    As your book reaches more people, and you get more signups, your marketing capacity grows…exponentially.

    Action Step:

    If you haven’t started on your list building, go to an email management system such as Mailchimp or AWeber and sign up for an account. Then get building and start to funnel your fans into your books today.

    #3 – Reach Out to Influencers

    When it comes to book promoting, nothing can have a bigger impact on your book than influencers through book endorsements.

    Even Gary Vaynerchuk, one of the most influential and knowledgable people in the marketing game, thinks so.

    What is an influencer?

    Influencers can be podcasters, bloggers, or authors with strong email lists. It’s someone with an established platform that can get you noticed if they notice you.

    An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example.

    Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book.

    A lot of the time, they’ll want a free copy to read and review. You can also offer to support their future endeavors as a way of giving back.

    Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you can deliver value to their target audience.

    Guest post blogging on an influencer’s blog or website is another way to market your book.

    For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche.

    They may have a blog, podcast, or a webinar on which you want to appear.

    And if you want to make sure you sound professional during the interview, you can check out some of the best podcast microphones to use.

    Action Step:

    Identify at least one influencer in your market and reach out to that person. Tell them who you are and what you do. Get on their podcast or get interviewed. Exposure to fans in your niche will have a big influence on book sales.

    #4 – Leverage Two Social Media Platforms

    Social media is a powerful way to promote your book to potential readers. We can engage with thousands of people just by hitting a few buttons.

    But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything. If you try to connect with everyone, you’ll match up with nobody.

    When promoting and marketing your book, you can’t be everywhere doing all things at once.

    That is why we recommend you choose two social media sites to work with and post your content regularly on these two sites.

    For example, you can have a YouTube channel and post weekly videos covering a wide range of topics centering around your book. After a few months, you could build up a library of content that will bring in the right audience, engage with new subscribers, and even create a course out of your videos.

    Here’s an example of Youtube content from a writer currently working on her first fiction novel. She created a Youtube channel to engage fellow writers, who are also readers:

    book marketing youtube example

    By creating a Youtube channel and giving advice about writing, she’s appealing to writers while also advertising that she is also a writer and has a book in progress.

    Switching gears to Facebook, you can promote your book or blog using Facebook ads that drive new readers to your Facebook page or your book’s website.

    You could also post popular quotes or snippets of material from your upcoming book. With Twitter, you can post multiple times a day with brief quotes or messages under 280 characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book.

    And if your book is more business-focused, you may find that LinkedIn works best for you, since it allows you to connect with new readers on a more professional platform.

    We recommend choosing two social media platforms and focusing on consistent engagement. This will keep your book’s appearance fresh and invite new people in to check out your work.

    New call-to-action

    Using Specific Hashtags to Grow on Social Media

    In the writing community, there are a number of very popular hashtags authors and writers use to connect with each other.

    Why make connections with other authors? Because almost every other is also a reader!

    Here are some of the top hashtags you can use on each platform:

    Twitter

    • #amwriting (as in, “I am writing”)
    • #writerslife
    • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
    • #writerprobs, #writerproblems

    Instagram

    • #amwriting (as in, “I am writing”)
    • #writerslife
    • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
    • #writerprobs, #writerproblems
    • #writersofig, #writersofinstagram, #writersofinsta

    Facebook

    • #amwriting (as in, “I am writing”)
    • #writerslife
    • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
    • #writerprobs, #writerproblems

    Pssst! We have a full Social Media For Authors course that covers all of these, where to find your readers, and more!

    #5 – Get on Bookbub

    Bookbub is the cream of the crop when it comes to promoting and marketing your book. In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch.

    Bookbub has a massive following and can get your book delivered to thousands of readers. It really is the “Big One” when it comes to book marketing.

    The cost isn’t cheap and can run you anywhere from $200 to $2,000 for a promo, depending on the genre, category, and the price of your book.

    But is it worth it? Yes. Definitely.

    For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2,000 copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list.

    From there you can upsell readers on your other books or even a course if you have one.

    Action Step:

    Go here for Bookbub submission requirements. You can also check out the pricing here and submit your book here.

    #6 – Interviews and Podcasts

    A local radio or podcast interview can introduce you to new readers. While this may sound intimidating, you can pull this off like a pro with a little preparation.

    Look to local colleges, podcast hosts, or local radio stations for interview opportunities

    (Pro Tip: Hosts love to interview up-and-coming authors, so you may be surprised at the many offers that come your way when you reach out).

    Reach out, let them know a little bit about your book and why it might be interesting to their audience, and include a free sample of it so they can see if you’d be a good fit.

    If you have a press release describing what your book is about, feel free to include that as well to give them more context.

    Then be sure that when you go on, you present a great story about your book and get their listeners excited to read it!

    Action Step:

    What are three podcasts or radio shows you could go on to talk about your book? Find their contact info and reach out with a pitch about having you on.

    #7 – Book Clubs

    Local book clubs are another goldmine of new readers; you already know they like books! Find and connect with these groups.

    You can offer to attend a meet-and-greet and hand out copies of your free signed book. You can also get your book listed in Facebook Groups and other groups dedicated to readers.

    There are also paid lists, such as Buck Books, that can reach tens to hundreds of thousands of readers. Book Launch also teaches what lists are out there, and which ones are the best to use.

    Action Step:

    Are there any book clubs you could join? Look on Facebook for groups that would be a good fit for your book.

    #8 – Write Another Book

    Publishing another book is great for brand building. In fact, it’s much harder to market just one book unless it is a ground-breaking phenomenal masterpiece.

    Your book may be great, but you can compound that greatness by writing more books, preferably in a series.

    With every new book you put out there, you increase the chances of your work getting recognized by influencers and people online who are hanging out in all the places you can target for promotion and sharing.

    marketing a book
write introduction

How to Write an Introduction for a Book: Complete Outline/Template

To learn more about how to craft the perfect book introduction, join me on this FREE webinar where he explains how to write a winning intro for your book quickly.

“There’s no second chance to make a first impression.”

Not only does this apply to meeting your future in-laws, but it also applies to readers’ first impressions of your book.

Alright…maybe not their first impression of your book, that comes from your book cover and title.

However, their second-first impression is going to be formed while reading your book’s introduction.

And if you want them to keep reading and get the most out of your book, there’s a specific way to craft your introduction in order to do that.

Here’s how to write an introduction for a book:

  1. Identify the problem for your introduction
  2. Present the solution in your introduction
  3. Assert your credibility
  4. Show the benefits in your book introduction
  5. Give proof
  6. Make a (big) promise
  7. Warn against waiting
  8. Prompt them to read

It’s easy to think an introduction isn’t important because so many people skip them, but did you know your book’s introduction is actually a vital sales tool if you’re a non-fiction author?

That’s why we’re here to teach you how to write a book introduction that will actually boost book sales.

But first, let’s talk about why it’s so important.

How to Write a Book Introduction

You’re about to learn about the most wonderful page in your book to boost sales. It’s going to be your secret weapon to stand out from the competition.

Amazon offers customers a chance to give your book a sneak peek before purchase. It’s called the Look Inside feature, and when shoppers click on it, they’re treated to a free preview of your book introduction.

This means you’ve been given the opportunity to grab their attention and make them reach for their wallets.

This is why, if you’re writing a nonfiction book, your introduction is crucial to your book’s ultimate success. Readers will pick up your story and make a decision about you as an author and your book based on those first few paragraphs.

And we’re about to show you how to do just that with a complete 8-step process. But first, head over to our book outline generator to grab your template–including an introduction outline!

[Pssst! Want to see some of our students’ published books? Check out the SPS library here!]

book introduction secret

What’s the Difference Between a Book Introduction and a Preface or Foreword?

Before you write an introduction and dive in on writing the rest of your book, you first have to check if what you’re writing is actually an introduction.

If you aren’t careful it might be a preface or a foreword instead, and these are different than an introduction.

While this difference might not seem like much to you, mislabeling this section will signal your book as an amateur piece of work to your reader, harming your brand and sales in the long run.

Who would want to read a book (or many) from someone who can’t get even the introduction right?

So, what are the differences between an introduction, preface, and a foreword? Where do you use them? Can you use several of them? We’ll go through these questions in detail.

What is a preface?

A preface discusses how the book came about, the scope of the book, why the book was written, its limitations, and any acknowledgments the author or editor has.

Though they may initially seem the same, and serve the same purpose, a preface is different from an introduction. The author and/or editor of a book can write a preface, but no-one else can.

What it doesn’t do is talk about the meat of the book. It doesn’t go into the subject matter, the point of view, or arguments that the book presents.

The purpose of a preface is to let the reader know how you came to write the book.

Without delving into the book matter, it gives the author a chance to talk to the reader and let them know your story, why you decided to write this book, why the world needs this book right now (helpful if you’re writing about something that’s been written about several times before, such as the hundredth biography of a famous figure,) where you got your information from, and why you are the best author to write this book.

If you have several editions of your book, your preface is also where you discuss why there is a new edition, and what’s different from the old edition.

An author’s preface requires tact; you can’t be too self-promotional.

You have to address your selling points indirectly. This is why it’s best to have an editor’s preface or to have someone else write a foreword.

What is a foreword?

According to the Chicago Manual of Style, a foreword is written by someone other than the author or editor and is usually someone with authority to lend credibility to your book, with their name appearing at the end.

Think of a foreword as a letter of recommendation that someone with credibility writes for your book.

It’s usually by someone the reader will respect, and the foreword will contain reasons for why the reader should read the book. There are fewer rules for a foreword than a preface.

For instance, it can talk about the subject matter if desired. However, forewords tend to be short – usually one or two pages.

Many non-fiction book deals wouldn’t have happened if it wasn’t for the foreword. Publishers are less likely to offer a major advance to first-time authors as they are untested. However, this becomes a different story if they can secure a foreword from someone of influence, (known as foreword deals in the industry.) 

John Romaniello (with his co-author Adam Bornstein) was able to get an advance of more than $1,000,000 for his first book, Man 2.0: Engineering the Alpha, a practically unheard of amount for a first-time author.

How did this happen? John credits securing Arnold Schwarzenegger to pen the foreword as a factor that helped.

What is a book introduction?

An introduction differs from a preface and a foreword because it’s written by the author and does talk about the subject matter.

A book introduction can include everything that would be in a preface: how the book came about, the scope of the book, why the book was written etc.

However, an introduction also supplements the subject matter of the book.

Whether by presenting a point of view the reader should take, outlining to the reader what is to come, or by teasing the writer’s conclusions.

What’s the purpose of a preface, foreword, and introduction?

Each one of these exists to sell your book in the opening pages. They exist to hook a reader who flips to the beginning of the book and gives clear reasons as to why they should read on to the end.

A potential reader or buyer will judge whether your main argument, point of view, or tone of voice is worth reading on your introduction, preface, or foreword.

If someone they admire recommends your book in the foreword, they’ll sit up and listen.

If your preface reveals some main sources that have never told their story before, they’ll be curious to read more. If your introduction shows that you’re a great writer and you know what you’re talking about, they’ll give you a chance by reading more.

Since we’re dealing with non-fiction, we haven’t discussed prologues or epilogues, though they have the same purpose; to hook the reader and sell them on why to read on.

Where do they go?

So, do you only have to choose one for your book? No.

Your book can have all three if you want, though you don’t want to go too overboard, as your reader might end up skipping it anyway, or might feel like you’re trying too hard.

Getting a foreword can be a lot of hard work if you don’t have the network or credibility to get an influencer to write one for you. And if your reader ends up skipping it, it’ll be a waste of your time.

But if you want to have all three, this is the correct formatting of where they appear in your book, (relevant sections are highlighted in bold. We provided a comprehensive overview of a book’s matter for reference:)

Front Matter

(Each point gets at least its own page.)

  • Half title page (Sometimes called the bastard title, it’s a page that has nothing but the title. No subtitle or author name.)
  • Blank page (Or “Also by the author…”)
  • Title page
  • Copyright page
  • Dedication (Optional.)
  • Epigraph (Quote, or poem that highlights the theme of the book. Can be before main text. Optional.)
  • Table of contents
  • Book quote (optional: A quote chosen by the author based on the subject matter of the book.)
  • List of illustrations, tables or maps (Optional.)
  • Foreword (Optional.)
  • Preface (Optional. Editor’s preface comes before author’s preface if you have both. If you have a separate preface for a new edition of the book it comes before the old preface.)
  • Abbreviations (Optional. Or in back matter.)
  • Chronology (Optional. Or in back matter.)

Main Body

  • Introduction (Optional.)
  • Prologue (Optional. Not applicable to non-fiction.)
  • Epigraph (or after the dedication and before the table of contents. Optional.)
  • Another half-title (Optional.)
  • Main text
  • Epilogue (Optional. Not applicable to non-fiction.)
  • Afterword (Optional.)
  • Conclusion

Back Matter

(These are all optional.)

  • Acknowledgments
  • Appendix
  • Chronology (Or in the front matter.)
  • Abbreviations (Or in the front matter.)
  • Glossary
  • Bibliography
  • List of contributors
  • Illustration credits
  • Index
  • Errata
  • Colophon (Optional brief statement by the publishers on the book’s production, where it was printed etc.)
  • Authors or Editor’s bio
  • Invitation to review the book [Usually found in eBook formats asking readers to consider a review if they liked the book]

Don’t panic if your book doesn’t have up to half of these sections. Many of them are not necessary unless you are writing for a higher education audience.

What matters is knowing where your foreword, preface, and/or your introduction needs to go in your book.

New call-to-action

How Your Book Introduction Will Help You Sell Books

Your book introduction serves two goals. Think of your first 1,000 words as the foundation for the rest of your book’s chapters.

Writing your introduction is going to be a useful exercise to help you distill down your ideas and to succinctly encapsulate the message of your great work into a few, short paragraphs.

The second goal of your introduction is to act as a sales pitch to intrigue readers so they’ll buy your book.

It’s intimidating, yes, and a lot of pressure is riding on just a few paragraphs. This is why writing your book introduction can be one of your first major stumbling blocks as an author.

That’s why we’re here to help you overcome this significant hurdle so you can continue merrily on the path toward your finished manuscript, and ultimately higher sales of your book once it is published.

How to an Introduction for a Book in 8 Clear Steps

Self-Publishing School created a roadmap, much like we did for mind mapping and outlining, to nail down that book introduction—and also to jumpstart your writing process for the rest of your chapters.

As we go through these 8 steps to writing your book introduction, we’re going to use the example of a book called How to Get College Scholarships.

As you read, take notes, and insert your own book’s topic into your thinking and note-taking process.

#1 – Identify the Problem

Don’t dance around the problem. What’s the problem your book promises to solve? State the problem clearly for your readers from the outset. Be straight-forward, unambiguous, and concise when you identify the issue that readers hope you can solve for them.

Don’t try to be all things to all people—you want readers to know the specific problem your book will solve for them.

Using our example of How to Get College Scholarships, the problem is simple: college is expensive, and scholarships seem out of reach for most high school students.

If you’re not quote sure of the problem you’re solving, it’s likely your target audience is unclear and that means the rest of your book will be unclear.

In our Become a Bestseller program (and all of them, really), you get 1-on-1 tailored coaching with a bestselling author about how to nail your target audience and craft an introduction meant to hook them.

#2 – Present the Solution

Now that you’ve identified the problem readers are struggling with, you’re going to make their day by telling them you’re going to share the solution in your book.

You’ve helped them with a problem AND you’ve revealed that your book holds the solution on the first page. Your book’s going to be a winner!

Directional phrases such as, “In this book, I am going to show you …” or “This book is going to solve your problem by …”

Thinking back to our example, some solutions we’d present in our book would be teaching readers how to write a good essay so you can stand out from the competition, and how to find and apply for the top scholarships.

#3 – Assert Your Credibility

Now that you’ve presented a problem and posted a solution, your next step is to convince your readers that you, the author, are qualified to help solve their problem.

You need to build your credibility and provide readers with a reason to trust you and follow your advice.

Ask yourself these three questions:

  • Why should people trust you?
  • How do you know about this topic?
  • What unique experience have you had with this topic?
  • Why are you passionate about writing this book?

Sharing your own struggles and how you overcame them is the first step to building rapport with your readers

#4 – Show Them the Benefits

How will your book improve your readers’ current circumstances? Now’s the time to really sell them on how reading your book is going to change their life for the better.

Sold! Who doesn’t want a better life? (It’s rhetorical: We all do!)

You’ve briefly touched on the solution—in our case, how to write a great essay and how to apply for scholarships. In this part of your introduction, you’re going to go a little deeper and explain what good things will happen if your readers take advantage of the information you present in your book.

In short, tell your readers what they’ll get—what knowledge or skill they will gain from reading your book and how that’s going to impact their future for the better.

In our example, the benefit of our book is that readers will go to school for free and live a life without the financial burden of student loans. Readers can achieve their dream of getting an education, without breaking the bank.

#5 – Give Them Proof

Show your readers the proof of why your book is the answer to their prayers. Give the most tangible and relatable proof you can provide.

This might require you to divulge some more private information. If you can, talk about finances, mindset, relationship, or other specific gains that are a soft spot for many people.

Here are some forms of proof to add in your book introduction:

  • Real stories about gains or losses
  • Financials–hard numbers TALK
  • Changes in a relationship
  • Any charts or graphs can also speak really loudly
  • Testimonials/stories from others who found success

In our example, we might share how we put ourselves or our children through school on scholarship. We might also include testimonials from other people we know who followed our advice and got a free education.

#6 – Make a Promise (The Bigger the Better)

Don’t make a promise you can’t keep, but make the biggest promise that you CAN keep. Aim high.

To come up with your promise, circle back to your books’ purpose—what is the problem your book is solving? Now promise that this book will solve their problem! It’s that easy.

You need to be able to deliver on your promises, but don’t be shy in stating what they will get in return for reading your book.

While we can’t promise someone they’ll be awarded a scholarship (after all, their grades will have a big impact there,) we can promise that we will increase their chances of getting a scholarship by showing them where to find them and the steps to take to apply.

#7 – Warn Them Against Waiting

You need to create a sense of urgency to buy so your readers know that if they pass on your book, they will regret it because readers will miss out on something really good.

A sense of urgency is created by two magic words, “RIGHT NOW!”

In our example, we would urge people to start well ahead of the scholarship application deadlines so they can submit the best applications they can. Don’t delay, or others who are in the know will snatch up those scholarships! So, let’s get started on getting you a free education RIGHT NOW!

#8 – Prompt Them to Read (Call to Action)

You want readers to continue reading your book the second they finish the introduction. To do that, you have to hint at the juicy secrets your book will reveal to them that will change their lives.

You want to intrigue them and hint at the exciting revelations you’re going to make inside the book. They will have to buy it in order to find out.

Here’s how to craft a compelling Call to Action to prompt them to read your book right away:

The scholarship tips and tricks you’re about to read have proven results. Each chapter provides new secrets that will help you stay in control of your financial future AND get a leg up on the competition for scholarships. If you follow the formula we reveal in this book, it’s highly possible you can enjoy the rest of your life unburdened by debt.

Resources:

how to write a memoir

How to Write a Memoir: The Complete Guide to Getting Started

Learning how to write a memoir might seem simple…

You may think it easy to jot down details about your life in a cohesive, entertaining fashion…but there’s quite a bit more to and this is where we see a lot of writers fall short.

Our student Nadine Blase Psareas sure thought so before joining Self-Publishing School.

The thing is, if you’re like Nadine, you probably don’t even know what you’re missing to take your idea of a memoir and turn it into something tangible and effective in aiding others.

Memoirs can be very complex pieces of work. It takes a lot of skill and craft to be able to write down intimate details about your life for others to read and learn from.

Which means learning how to write (and even publish/market) a memoir can be really hard.

But the great part?

Like Nadine, you’ll learn that writing a memoir is both empowering and rewarding, and when broken down into these feasible steps, it’s something you can learn to master in no time.

Which is exactly what Nadine did when she published her own memoir, Hope Dealers, with us, a journey of the struggles of addiction, health issues, entrepreneurship, and more.

Here are the steps for how to write a memoir:

  1. Choose your memoir’s theme
  2. List associating memoir memories
  3. Add others’ related memories
  4. Write your memoir truthfully
  5. Show, don’t tell when writing a memoir
  6. Get vulnerable with your memoir
  7. Make connections with each story
  8. Add the impact in your life today
  9. Put your personality into it
  10. Write a memoir you want to read

How many people can say they wrote a book detailing the most impactful moments of their lives?

Not many.

And by taking this leap and diving headfirst into your memories and entire life, you’re reaching new heights for yourself and you may even enlighten others by the end of your journey.

What is a memoir?

A memoir is a historical account or biography written from personal knowledge or special sources. It’s a book about your life, the lessons learned, and key moments that shaped who you are.

We all typically think of a memoir and cringe a little at the idea of a book about someone else’s life. But that’s not all a memoir is!

Essentially, this is a book written by you about key moments in your life. You bring your memories to life in order to touch on an overarching message others can learn and grow from.

It’s like the highlight reel from your diary (if you ever had one) about the experiences that shaped your life.

And even though you’re technically writing a nonfiction book, memoirs should be more in the category of “fiction” when it comes to the style and flow of the book. It’s an entertaining read fashioned like a story…it just so happens to be true.

[Want to see some of our students’ books? Check out the SPS Library here!]

What Qualifies as a Memoir?

A memoir is unique in the fact that it covers your life’s events in a more story-like structure with an overarching theme or message written in.

This means that “how-tos,” “motivational books,” and other topics don’t qualify as a memoir. Memoirs are very specific in the sense that it accounts for the entirety of your life with an emphasis on stories and impactful moments that lead to a great purpose.

Can anyone write a memoir?

Yes, anyone has the ability and experience to write a memoir. The biggest misconception is that you have to be famous or have to have experienced something major in order to write a memoir. But that’s not needed.

In fact, some of the most powerful memoirs can come from the “average” person detailing the biggest lessons in their life.

You have a story. Everyone has a story, and what we do here at Self-Publishing School is get that story out and into a book you can pass down for generations.

Check out our program that specializes in memoirs that make an impact.

How do you start a memoir?

Like starting any book, you have to understand why you’re doing it and what you wish to portray with the final product.

Then, starting a memoir includes an outline, key chapters with specific messages, and working on developing a writing habit in order to stick to writing.

Ultimately, the information listed below will give you most of what you need to get started.

Memoir Definition

A memoir is a historical account written with personal knowledge and experience covering the lifetime of an individual, usually with a greater purpose or message within it.

how to write a memoir

How is this different than an autobiography?

I know what you’re thinking, “Aren’t they the same thing?”

With so many genres and writing terminology out there, knowing the differences between a memoir vs autobiography, (AKA: works of writing that are basically the same) can be confusing.

They’re both about someone’s life written by themselves, right? Right.

But they do differ in a single way that really makes a memoir vs an autobiography completely different in terms of their end results.

A memoir typically covers one aspect of a writer’s life (or a continuous theme through memories), while an autobiography is a chronological account of the writer’s life.

For example, Nadine’s memoir touches on many parts of her life, but the core focus is to help addicts and those with several life struggles get back on their feet.

So if you want to write a play-by-play of your entire life from the moment you popped into this world to the very second you started writing, you’d write an autobiography.

But if you’re looking to share a profound message with the world through your own real-life experiences, you’ll write a memoir.

How to Write a Memoir with Meaning and Influence

Writing a memoir can not only be a valuable experience for you, but the impact it may have on other people is astounding too.

You have a life worth something.

You have experiences that led you to a very specific place in life, and you know what?

Others have undoubtedly been in your shoes before and will benefit from you writing a book

Essentially, you can teach others how to get through what you did or even how to learn from their own journeys just as you have yours.

That’s the meaning of a memoir and its influence knows no bounds.

What are the Key Elements of a Memoir?

Writing a memoir can be difficult simply because it’s about your life.

Somehow, we find it too hard to put our own lives into words through a meaningful message.

How do you really sum up an accumulation of years and years of experience in only a couple hundred pages?

We’ll help you learn how to write a memoir worth reading – and sharing.

#1 – Choose the focus or theme for your memoir

A memoir isn’t just a list of all the experiences in your life. If it were, you’d call it an autobiography.

What sets memoirs apart from a simple retelling of your life is an overarching theme or message that others can take away from it – and that you personally learned from the stories you share.

Think about what you want others to take away from reading your memoir.

What will they learn or realize or gain from reading about your life? You can ask yourself those very same questions about your life to find the answers.

What have you learned throughout your life? What’s the number 1 message that your experiences have taught you?

Once you have that big, broad idea, the real work begins.

New call-to-action

#2 – List all associating memoir-related memories

It’s time to do a little mind mapping.

Now that you know the overall theme and message of your memoir and what will set it apart, you have to connect the dots of your life to that core focus.

Here are a few areas to think about specifically to help jog some of those memories in order to help you know how to write a memoir worth reading:

  • Childhood influences
  • Grade school
  • Teenage years
  • First job/s
  • First love/s
  • Parents
  • Siblings/family
  • Friends
  • College/post high school
  • Marriage
  • Children
  • Grandchildren
  • Hopes and dreams
  • Aspirations
  • Failures
  • Successes
  • Regrets
  • Resentments

There are so many areas that have a direct influence over how you perceive life as a whole. You just have to do a little digging to spark some specific memories that can circle back to the overarching theme of your memoir.

#3 – Add others’ related stories

I know this is a book about your life but it never hurts to back up your own experiences with someone else’s – or many other people’s.

how to write a memoir checklist

Knowing how to write a memoir involves knowing when your message will be loudest. And that’s often with additional stories from others.

Sometimes you can’t always get the message across if only you have experienced it. To get readers to relate, you might have to show them that many people experience the same thing.

One of the most powerful connections you can make to benefit from the message of your memoir is to show your readers that it’s not just you.

Others have gone through the same situations you have and came out with the same perspective.

This one requires some extensive research (and maybe even an interview or two), but possessing the ability to be credible in your readers’ eyes is crucial. And obviously, you’ll want to make sure you’re using their experiences legally in your memoir.

You can even interview family or friends who might see an experience you share differently than you.

Adding those details will strengthen your core message.

Here’s a checklist of what your memoir should include in order to “complete” and at its best:

Elements of a MemoirDetails
IntroductionA snippet of what your life is like now and why you're writing this memoir
Core theme/messageEach memoir should have an overall theme or message that one can take away when they've finished reading.
HonestyWriting a memoir without honesty will come across on the pages. Readers will be able to tell and will be pulled out of the book because of this.
Entertainment valueNobody wants to read a memoir that's written like a textbook. Create entertainment value through the stories you tell.
Supporting storiesBecause you have an overall theme, it needs supporting stories from your life to back it up.
Intriguing writingOnce again, a memoir is still a book and therefore, it cannot read like a textbook. Great writing is necessary for a great book.
Overall arcYour life has an arc and your memoir's purpose is to show this through lessons learned from start to end.

#4 – Write truthfully

One of the hardest parts about writing a memoir is the fact that we tend to be a wee bit biased with ourselves.>

*Gasp* You don’t say!

It’s true. Nobody really likes to admit their faults.

It’s one thing to recognize when you were wrong in life, it’s another to actually write it down for the world to see.

It’s hard. We want everyone to see the best version of ourselves and therefore, we leave out details or flat out lie to seem “better” in their eyes.

But that’s not what makes a good memoir.

In order to learn how to write a memoir that really touches people in deep, emotional ways, you have to learn to be honest.

#5 – Show, don’t tell in your memoir writing

No, this doesn’t mean you have to write a picture book. That’s not what “show” means in this case.

When it comes to creating intrigue with your writing – and trust me, you want to do this, especially for a memoir – you have to write by showing, not telling.

For the sake of brevity, I’ll just give you an overview of this writing technique, but if you’re interested in mastering the ability to pull readers in, you can check out this detailed explanation.

Essentially, showing versus telling is the way in which you describe your experiences with an emphasis on emotion.

But that doesn’t mean you should write down every feeling you had during a specific time. In fact, that’s what you want to avoid.

We’ll cover this in more detail below, but here’s a great video outlining this method 

#6 – Get vulnerable

Memoirs are not a time to distance yourself from your inner feelings.

Quite the opposite, actually.

It’s time to dig deep and show the world what kind of author you are through your life experiences by getting vulnerable.

Open yourself up to the truth behind who you are today. If you shield yourself in any way, it’s going to be obvious on the pages of your memoir and therefore, not as effective.

At first, you may want to cringe while writing certain memories but after a few days, you’ll find it easier to share your truth.

And best of all? You’ll be happy you did.

#7 – Make connections with each story

You have your focus, right? Having that overarching message is going to help you tie all of your memories together in a cohesive manner.>

Each story you tell – whether it’s yours or someone else’s – has to connect to your focus in order for that theme to come across to your readers.

But they don’t all have to directly relate to your focus.

Some experiences may have led you to moments of realization that then led you to other events that tie into the main message you want others to gain from reading your memoir.

Think of it this way: you want to connect the dots so by the time the reader is finished, the message comes full circle.

how to write a memoir tip

#8 – Talk about how everything affects your life today

Usually, writing a memoir is about looking back on your life and determining how you made it to who you are today. What events lead to the very core of who you are >right now?

That means your memoir will include inside peeks into your life as you live it now.

Each chapter should bring your readers back to your present-day life and how each memory affected where you are today.

#9 – Put your personality into the memoir

Nobody wants to read a stiff retelling of your life.

I’m sorry, but I’m not really. I’m here to help. And that means I have to be real with you and tell you that people want to hear your personality!

They’re reading about your life and that means they want more of you in the writing. Learning how to write a memoir includes figuring out how to put more of you into the pages.

Don’t be afraid to write how you speak. Talk to them as if you were talking to a friend.

Here are a few ways you can add more personality into your memoir:

  • Tell jokes
  • Use cuss words (if that’s how you really speak!)
  • Add your personal lingo (we all have phrases we use regularly)
  • Italicize words you emphasize when speaking
  • If you have the urge to write something you think is funny or witty, do it!
  • Write your book by talk-to-text using Google Docs or other writing software

You want your readers to gain a sense of who you are not only through your stories but through the voice in your writing as well.

how to write a memoir tips

#10 Write a memoir you’d want to read

How do you ensure others will like our memoir? Write it in a way that makes it an entertaining read for yourself!

This has a lot to do with putting your own personality into it but it’s also about crafting the structure of your novel in an entertaining manner, too.

Even though this is a memoir, there should still be a climax to keep readers intrigued. This would be when your life came to a head; where you struggled but was able to pull yourself out of the trenches and forge your own path.

How to Start a Memoir

A strong introduction is everything.

Without the ability to hook readers, convincing someone to buy and read your book will be a bit harder than anticipated.

That’s why we’ve put together a few tips to help you learn how to start a memoir that’s captivating and intriguing.

Let’s draw those readers in!

#1 – Be relatable

Nobody wants to read a book that’s preachy or condescending.

One major mistake many make when writing a memoir is not starting it off in a way that makes the readers connect with them.

This is one of the most important aspects of your memoir.

Do you really think people will want to read about a person’s life if they can’t relate to them?

Think about when you were most invested in a book (or even a TV show or movie). What did you like most? Could you relate to the author or the characters?

Did you understand their pain and triumph and hardships?

This is typically the best way to not only create invested readers but to gain fans. When others relate to you and see themselves in your journey, they’ll want to stick around to see how it plays out.

And that means they’ll read your whole book and any others you write.

memoir writing tips

#2 – Use emotion by showing, not telling

If you want to give a play-by-play of your life with nothing more than a list of experiences you’ve gone through, that’s fine.

Just know that doing it that way won’t hook your readers and it certainly won’t keep them.

A memoir can be a powerful tool for educating others through your life journeys, but if they’re not intrigued enough to keep reading, it’ll render your memoir pointless.

And we don’t want that.

Showing and not telling, you’ll put more emotion into your writing. This technique might sound confusing but it’s actually quite easy once you learn how to do it.

Here are the basics for showing versus telling:

  • Use fewer tell words like “I heard,” “I felt,” “I smelled,” “I saw,” to bring readers closer
  • Stop explaining emotions and instead explain physical reactions of those emotions (If you want to say “I was scared,” describe your heart hammering against your chest or the sweat beading your forehead instead)
  • Describe body language in more detail
  • Use strong verbs that coincide with the emotions you’re trying to convey (writing “crashed to the floor” instead of “fell to the floor” creates more impact)

This writing method can be tricky to master but thankfully, there are countless resources to help you figure it out.

#3 – Make the message clear right away

What is it you’re trying to say through your memoir? Why did you want to start writing one in the first place?

Everybody has an interesting life if you look deep enough. What you have to determine is how your life experiences can aid and shape the lives of others.

Think about how that will manifest from what you’ve lived through before and make sure your readers know what it is from the start (which can also be done through a powerful book title).

How to Write a Memoir Tips from Experts

The best advice you can receive is from someone who’s done it before. These Self-Publishing School students (and graduates!) have first-hand knowledge when it comes to the difficulties of writing your life down on paper.

Here’s what these memoir writers want you to know.

#1 – Write from the heart

Christopher Moss, author of Hope Over Anxiety, says the best way to write your memoir is to be open about your experiences.

“Write from the heart. Show people your experience. Be as vulnerable and honest as you can. If it scares you a little, what you are writing that’s good. The reader has to feel what you are going through.”

#2 – Don’t be afraid to go with the flow

Lou A. Vendetti, who’s in the thick of writing and working toward publication of his memoir, has a few pieces of advice for you.

“Do not be afraid to deviate. If your book doesn’t follow your outline one hundred percent, then that’s okay! Don’t feel like you have to only talk about what’s in your outline. You are the author; you are the publisher, so you are the one making all of the decisions (sounds scary, huh?). In the beginning, I thought it was.”

“Don’t think that the memoir is supposed to be ‘formal.’ As an example, I use contractions in mine, which would not necessarily be used in a nonfiction book. Yes, I wanted my book to be professional, but I didn’t want to make it sound like I’m not ‘on my audience’s level.’ I wanted to keep my voice and make it as if I’m talking to my audience; as if I’m having a conversation with them.”

#3 – Review old photos and videos

Toni Crowe, author of Never a $7 Whore, says it’s best to relive your memories the best you can through photos and videos.

“My advice to new memoir writers is to take the time to review any old documents or photos that exist and to pull those memories out to examine. Doing this during the map mapping process helped me immensely.”

Famous Memoir Examples to Emulate

Sometimes it’s easier to learn by example. That way, you can fully comprehend what a memoir is in order to write your own.

These are famous memoir examples:

  1. A Moveable Feast by Ernest Hemingway
  2. West with the Night by Beryl Markham
  3. Personal Memoirs of Ulysses S. Grant by Ulysses Grant
  4. Out of Africa by Isak Dinesen
  5. The Story of My Life by Helen Keller
  6. I Am Malala: The Girl Who Stood Up for Education and Was Shot by the Taliban by Malala Yousafzai
  7. Reading Lolita in Tehran by Azar Nafisi.
  8. My Beloved World by Sonia Sotomayor
  9. Fun Home by Alison Bechdel
  10. Hunger: A Memoir of (My) Body by Roxane Gay

Memoir examples by our own students:

  1. Mile-High Missionary: A Jungle Pilot’s Memoir by Jim Manley
  2. Walking My Momma Home: Finding Love, Grace, and Acceptance Through the Labyrinth of Dementia by Kathy Flora
  3. Prayers, Punk Rock and Pastry by Chris Stewart
  4. Bare Naked Bravery: How to Be Creatively Courageous by Emily Ann Peterson
  5. Shift Happens: Turning Your Stumbling Blocks into Stepping Stones by Jill Rogers
  6. Hope Dealers: The Calling, The Struggles, The Breakthroughs and The Community of Believers by Nadine Blase Psareas

[Pssst! If you want to check out some of our Students’ books, check out the SPS Library!]

This is the Story of Your Life

The biggest takeaway here is that this is your story, it’s your life, and therefore, it should be told just as you want it to be.

So…will you be like Nadine and decide to take the leap and find a system that really works to produce a bestselling memoir? Or will you spend yet another year trying to get it right?

The choice is solely yours.

But there’s nothing more freeing than having the ability to articulate your life experiences in a way that will truly speak to others and potentially change their lives.

Do you want to change lives and help others through the same turmoil you’ve experienced?

By self-publishing your memoir, you’ll be rewarded for all of your honest hard work with more than just additional income.

You will be responsible for changing and shaping the lives of others.

book about your life

How to Write a Book About Your Life: Write Your Life Story

Do you have an amazing life story you want to know how to write your life story, whether it’s just for you or so others can learn from you?

Writing and publishing a book about your life story is a bit of a different process from writing a novel or even writing about someone else.

But your story is important.

It’s your life. It’s your legacy.

This book will be passed down from you to your children and their children or simply stay in your family for years on years.

If that sounds good to you, we can help.

This is your story; rather than developing characters for a made-up story, it’s your personal life you are sharing with readers.

It’s a very vulnerable—and worthwhile—form of writing.

If you have an incredible true story to tell about your life but aren’t sure where to start on how to write your life story, we can help.

Here are the steps for writing a book about your life:

  1. Start by journaling or free-writing
  2. Outline and organize your notes
  3. Pick a nonfiction genre to write in
  4. Research for accuracy
  5. Identify characters and perspective
  6. Add speculation
  7. Determine the setting
  8. Remember the dialogue
  9. Prepare for negative pushback
  10. Commit to finishing

Why Write a Story About Your Life

Many people think they need to do something massive or be famous in order to write about their lives…

That’s not true at all.

In fact, more people can relate to regular, non-famous people and their struggles than they can those who have been in the limelight.

The reason writing about your life is important is because you have a story. You have something worth sharing that can actually change the lives of others through your trials and tribulations.

Even if you’re not ready to write a memoir, you still have something valuable to share—knowledge gained through the years or maybe you just experienced a short, influential event in your life that you believe can help other.

No matter what that story is, you can and you should tell it.

How do I write a book about myself?

One of the hardest things in life is looking inside ourselves. We spend so long looking outward, to everyone else, that when we finally decide to take a peek inside, it’s hard.

Not to mention writing a book about yourself.

The most important thing to write a book about yourself is to get really, really honest and dig into the raw and deep parts about yourself.

Nobody wants a book about you that’s all sunshine and rainbows because that’s not real life.

So here are a few steps to write a book about yourself:

  1. Decide if you’re ready to write a book about yourself
  2. Spend some time self-reflecting
  3. Decide which specific experience of your life you want to focus on
  4. Create a mindmap of the things that pop up after step #3
  5. Take those ideas and start creating a book outline, then follow the rest of this blog post

How do you write a true story?

True stories can be tricky because you have to decide if you want people to know it’s a true story about your life. In that case, writing a memoir might be a better idea for you.

There are a few things to think about if you want to write a true story:

  1. Do you want it to be nonfiction, more like a memoir?
  2. Do you want it to be a chronological telling of your life, an autobiography?
  3. Do you want to write a fiction book with certain elements of your life?
  4. Can you truly be truthful without being biased?

It’s often not advised to write a fiction book about your life because your characters can often fall into the archetype of a “Mary Sue”. Meaning, a perfect character with no flaws.

This happens because it’s difficult for us to be unbiased about ourselves. But if you can write a true story while giving the character based on yourself real flaws, it can work.

How to Write a Book About Your Life in 10 Simple Steps

So you’ve discovered you have something to share with the world…but what you don’t know is how the heck to make it happen.

Here are our top tips for writing your life story.

[Pssst! Want to see some of our students’ published books? Check out the SPS library here!]

#1 – Journaling and Free-writing

Take a few minutes to free write or journal each day, focusing on one memory. A good writing prompt for this free-write session is to write about a significant 24 hours in your life. This is just to help you get started. The memories written down from this significant moment in your life will be use later to build upon to create your nonfiction narrative.

Even if you don’t ultimately use this particular memory in your overall narrative, getting into the habit of writing down memories will benefit you as a writer and help keep those memories fresh.

Still feeling stuck? Explore using a nonfiction writing prompt to help you get started.

#2 – Outline and organize

After you’ve written down a variety of memories—whether they’re a part of an overall narrative or a collection of essays—they now need to be organized into a coherent story in order to actually write it.

Since you’re writing your life story, technically the plotline is already there; it just has to be written down and organized in a manner that will speak to your audience.

However, if you are the more organized type and not a “pantster” like other writers, outlining what memories you want to include in your life story may help get the writing juices flowing.

Not only can an outline help you get clear on the message and order you’ll write your book, it can also help you form writing goals that will set up a writing habit. These are two keys to actually finishing your book.

Other writers struggle with writing unless they have an outline or book template, even if it’s a book outline of their own life. It all depends on you, the writer.

New call-to-action

#3 – Pick your genre

“Creative nonfiction has become the most popular genre in the literary and publishing communities.” – Lee Gutkind, What is Creative Nonfiction?

There are several book genres that fall under the nonfiction genre: memoirs, essay collections, autobiographies, motivational books, and more.

Since you are writing a book about your life, it might feel like you have to put it in the “memoir” genre, but that’s not always the case.

In fact, it might hurt your book sales to mislabel your book as a memoir when it’s actually more of a self-help in a specific category.

An example of this is While We Slept by our own coach here at Self-Publishing School, Marcy Pusey.

While this author does label this book as a memoir, it also fits in several other categories. These Amazon categories will help you 1) reach a wider audience and 2) help you tell the story in a way that will speak to those readers.

If you’re struggling to decide whether your book about your life is a memoir or autobiography, this can help:

The main difference between memoirs and autobiographies are their focus. Memoirs focus primarily on one specific time, or “memory” of one’s life, like a battle with a disease, traveling to a foreign country, or adopting a special pet.

Autobiographies, or “biographies of oneself,” focus primarily on your entire life from start to finish—from when you were born until you die, or at least until the current moment in your life with details about achievements or notable moments.

Autobiographies also tend to be a bit more factual than creative, though there have been some very well written autobiographies published.

What if neither of these makes sense for my book about my life?

Maybe you don’t have a specific period in you want to focus on, but don’t necessarily want to tell your entire life story from start to finish. This is where a collection of personal and/or lyrical essays may be more of your style.

Think Mindy Kaling’s Is Everyone Hanging Out Without Me? and Why Not Me? Kaling is still telling her life story, or at least memorable moments in her life story, without necessarily being one complete narrative. Collections of personal essays are like the nonfiction version of a collection of short stories.

If you are still uncertain about which nonfiction subgenre to write your life story in, this is a major topic covered in the Self-Publishing School VIP course. They take you through choosing your categories that will help your book sell the most.

#4 – Research

Regardless of how you begin writing your life story—with free-writing or outlining—research can help you build on memories to create a fuller story and establish you as a credible writer.

Memories are fickle, and we don’t always remember things correctly, especially if you are writing about something that happened many years ago.

Researching for a book can seem like a daunting task. In fact, out of all the research you’ll end up doing, only a very small percentage will end up in your story. In order to find that small percentage, however, you need to do your research.

Here are some tips for book research when writing a book about your life:

  • List memories or facts you’re not 100% certain about
  • Ask family members or others close to you for details
  • Get quotes from those people if necessary
  • When writing and you come across something you need to research, simply make a note to research and keep writing so you can write faster

#5 – Identify characters and perspective

The people you have met in your life influenced you in some way, and as such, they will influence how you write your life story as well.

Here are some tips to organize these characters for your story:

  • Make a list of people, also known as “characters” in this case, who you want to include in your story
  • Write down their description: physical appearance, age, background,
  • Write down their relationship to you (and if you’re close or distant to them)
  • Check out this character bio template from Selfpublishing.com to help flesh these details out

This will assist you in describing them in your narrative through the rule of “show don’t tell“, that way readers can visualize them and understand how they affected your life personally.

The only thing you may have to alter is a character’s real name, or names.

Changing names can protect a person’s true identity in their story. Unless you have permission to use someone’s true name, change it and include a disclaimer at the beginning of your story. Make a note in your character list of names you change, that way you can keep track of who’s who.

Also, just because this is your life story—so technically, it’s told from your point-of-view—doesn’t mean you can’t explore the perspectives of the other characters in your story.

Keeping other character’s point-of-view in mind will give your story more dimension, and will help you to avoid a one-sided, train-of-thought narrative.

#6 – Add speculation

Use “speculation” to fill in gaps in your life story. Not sure if one of your character’s motivations? Is your memory of the event a bit foggy? Using what you already know, combined with the research you’ve conducted, speculate to the best of your ability.

Here is an example of writing speculation:

“I am not sure why my parents chose to end their marriage after 15 years together. They were always private people, and after their brief announcement to me about their separation, neither of them spoke a word to me about it ever again.

Perhaps they were trying to spare me the heartache of the ordeal. I often wonder if my father’s time in the service made him distant from mother; that was the case with me. Maybe my mother, like me, became lonely as a result of that.”

Words and phrases like “perhaps,” “maybe,” and “I wonder if” show your reader that you, the narrator, are speculating.

Try to find creative ways to speculate, as well. You are, in a sense, still telling a true story; you’re using what you know to create a hypothesis about something that is still a mystery to you.

If you were to claim this hypothesis were true without facts to back it up, you could get end up in trouble.

#7 – Determine the setting

Readers want to know where your life story took place, or the setting. Like fiction, you need to consider how the setting of this story affected you as a person.

Here are some questions to help you discover the setting of your book:

  • Where was this place?
  • What did it look like?
  • Did you enjoy living/visiting there?
  • Do you remember any smells from the area?
  • What was the culture like there?
  • Were you a spectator of that culture or immersed in it?
  • How did the setting contribute to your experience?
  • What mood did that setting elicit?

Details like these affected your life tremendously—maybe more than you realize—and therefore must be included in your narrative, just as they would be if this was a fictional story.

Not only that, but this helps paint a much clearer picture for your readers and creates a more entertaining experience.

#8 – Remember the dialogue

Even if you’re writing a nonfiction book, the dialogue is still crucial.

When you forget to write dialogue…the book can end up reading like a very boring textbook.

Dialogue is what gives the writing—and the story itself—life.

But that leaves the challenge of writing accurate dialogue. Unless you used a tape recorder or video to record a conversation, chances are you’re not going to recall previous conversations word-for-word.

Just write down what you remember to the best of your ability, and paraphrase if you must. If you are still on good terms with the person you’re speaking within your memory, try contacting them to be sure that their memory of the conversation is similar to yours. You can even ask them to approve any written dialogue that’s in quotes if it’s not 100% accurate to what was really said.

Write dialogue the same way it would be used in a fiction book and remember to use correct dialogue formatting and tags.

#9 – Prepare for negative pushback

Not all of us have sweet stories with cute pets. Sometimes our memories and experiences are on the dark side—for example, The Kiss by Kathryn Harrison.

This memoir focuses on the time in the author’s life where she has a sexual (and incestuous) relationship with her father. She received a huge amount of negative reactions to her story.

If you are going to write and publish a personal and scandalous true story about your life, steel yourself for these kinds of negative reactions, particularly from those in your life unhappy with you telling the story to begin with.

Something this is just a part of becoming an author.

Nonfiction writing that isn’t dark in nature is still liable of receiving negative feedback from those who appear in the story, even if their names are changed.

Some people may react simply because they were written in the story at all.

#10 – Commit to finishing your book!

Your story can only get out into the world if you commit to not only finishing your first draft, but publishing your book.

Don’t just commit to your book, commit to yourself and to doing something you can be proud of.

Commit to something that will be here long after you’re gone, and write your book.

book blurb book synopsis

Synopsis & Book Blurb: The Differences & How to do Them Right

Millions of books have been published, and that means making your book stand out among the crowd without a solid book marketing and publishing plan can be more challenging now than ever before.

But when it comes to book marketing, putting in the work to produce a powerful book synopsis or book blurb is the best way to sell more books and make more fans.

These are the two essential pieces you will need to market your novel. You’re likely to need multiple versions of each, so let’s touch on exactly how to do them well.

New call-to-action

Here’s what we’ll cover about book blurbs and synopsis:

  1. Difference between book blurb and synopsis
  2. Book blurb and book synopsis examples
  3. What is a synopsis?
  4. How to write a synopsis
  5. What is a blurb?
  6. How to write a blurb
  7. Book blurb formula
  8. Examples of good blurbs

What’s the difference between a book blurb and a synopsis?

A blurb serves you on the consumer marketing front, giving a glimpse into your story with just enough information to entice, holding back enough to avoid spoilers. It’s a teaser of your book, not a summary.

A synopsis will be part of your press kit and applications for things like reviews, interviews, literary agents, editors, and publishers. A synopsis summarizing the twists, turns, and conclusion of your story.

It’s essentially a condensed version of your book.

Book Blurb and Book Synopsis Examples

This is often easier seen than taught. Below are a couple of screenshots of the Amazon page for both a fiction and nonfiction book.

fiction book blurb example
Fiction Book Blurb Example
nonfiction-book-blurb-example

As you can see, the content readers use to decide whether or not they want to purchase the book is actually a blurb.

Oftentimes, synopsis (where there are spoilers and deeper detail) is usually used more to sell the book to a traditional publisher than for selling your book to readers (or for a homework assignment from school!).

What is a book synopsis?

A synopsis is a one to four page summary of your novel. The synopsis should explain the plot, main character arc, and conclusion of the book.

This piece is for “selling” your book to the industry, meaning the traditional publishing industry typically though it’s just as important for self-published authors.

How to write a book synopsis

A common method of writing a synopsis is in a three-paragraph format.

First paragraph: introduction of character, setting, and conflict/inciting incident.

Second paragraph: major plot points, conflicts, and characters that are required for the conclusion to make sense.

Third paragraph: how the conflict is resolved, how the character changes from the start of the book.

Tips for writing a novel synopsis:

  1. Use active voice instead of passive voice. This makes the synopsis more interesting and engaging.
  2. Use third person point of view. This is standard.
  3. Consider your synopsis as a representation of your writing skills. Don’t just summarize the book–summarize it in a way that portrays your writing style.
  4. Write clear and concise copy. If your synopsis is too long or rambly, you’ll lose the reader’s interest and they might assume your novel is also too long and rambly.
  5. Don’t try to cover too many things or include too many details. Your main plot points and character arc are all you need in a synopsis. Don’t try to include every beat and character in the book.
  6. Don’t try to write an intriguing or mysterious hook–simply give the information required. Don’t hold something back to be mysterious. That’s something for your book blurb, which we’ll tackle below.

What is a blurb?

Often referred to as a “book description,” a blurb is a short piece, around 150 words, to promote your novel. You find blurbs on the back cover of paperbacks, the inside back cover of a hardback, and on book description pages in online stores.

Think of this as the elevator pitch of your book.

Unlike a synopsis, a blurb does not outline every major plot point of your story, and it doesn’t give spoilers.

Blurbs are extremely important to market your book. They’re for “selling” the book to the consumer.

How to write a book blurb

Let’s go over the structure, formula, and some tips for writing a good book blurb.

Here’s the structure of a book blurb:

  1. Snappy opener. You usually have to catch the reader’s interest within the first sentence for them to continue reading the blurb.
  2. Character introduction. All you need is your main character! Don’t worry about introducing every named character in your book. Don’t include more than two characters.
  3. Presentation of stakes. What’s at risk in your story? What questions can you present that will make people want to read your book to find the answer?
  4. Keywords. Especially if you’re selling online, keywords do a lot to help potential readers find your book. Make sure you’re using accurate and effective keywords for your book and genre.
  5. A hook–why should readers buy this book? What’s the cliffhanger?

Book Blurb Formula

Most fiction blurbs you’ll see follow this kind of format:

  1. Situation–introduce your character. Who are they, where are they, what are they up to?
  2. Problem–what pressing issue does your character have to face? This is often the inciting incident.
  3. Obstacles–what’s stopping them from solving the problem?
  4. Stakes–what does the character have to lose? The last bit should also set the mood for your book.

Here are some more tips for writing a book blurb:

  1. Read a ton of blurbs, especially blurbs from successful books in your book genre.
  2. Work on a great first sentence. Like I said earlier, if you can’t catch interest with the opener, your reader likely won’t finish reading the blurb.
  3. Use audience-catered language. This includes keywords, but also the way your blurb can relate to your audience. Age demographic is a great thing to consider when you’re crafting language for your particular target audience.
  4. Offer setting. With description, word choice, and tone, let the reader know when and where the story is set.
  5. Keep it concise. 200 words max!
  6. Get others to read and critique your blurb. Feedback on any piece of writing is important, especially something that can make or break book sales like a blurb. Get several sets of eyes on it, and listen to the notes people give you.
  7. Write a few different versions and experiment. You might surprise yourself with how creative you can make it.
  8. Don’t give spoilers! That’s synopsis content.
  9. Avoid comparing your work to a famous author’s work or a famous piece of literature. If you welcome a comparison, people will take you up on it…potentially in the reviews, and you don’t want that.

Good Book Blurb Examples

Let’s look at a few examples of blurbs from popular novels.

The Girl on The Train by Paula Hawkins:

EVERY DAY THE SAME

Rachel takes the same commuter train every morning and night. Every day she rattles down the track, flashes past a stretch of cozy suburban homes, and stops at the signal that allows her to daily watch the same couple breakfasting on their deck. She’s even started to feel like she knows them. Jess and Jason, she calls them. Their life—as she sees it—is perfect. Not unlike the life she recently lost.

UNTIL TODAY

And then she sees something shocking. It’s only a minute until the train moves on, but it’s enough. Now everything’s changed. Unable to keep it to herself, Rachel goes to the police. But is she really as unreliable as they say? Soon she is deeply entangled not only in the investigation but in the lives of everyone involved. Has she done more harm than good?

The first paragraph introduces the situation. The character, her current state, the premise, and the setting.

The second paragraph gives us the problem (she sees something shocking), the obstacles (she only gets a glimpse, she might be unreliable), and the stakes (has she harmed something?).

Some genre keywords we get are: police, investigation, shocking

And what mood are we left with from this blurb? Intrigue, mystery, and the promise of a possibly unreliable narrator make this an exciting blurb.

Sometimes a quote from the novel works as a blurb itself. Let’s look at this example.

Stephanie Meyer’s Twilight:

About three things I was absolutely positive.

First, Edward was a vampire.

Second, there was a part of him—and I didn’t know how dominant that part might be—that thirsted for my blood.

Third, I was unconditionally and irrevocably in love with him.

The situation is that our character lives in a world where vampires exist, and they’re in close proximity to one. The problem is that the vampire wants to eat them. The obstacle and stakes (ha ha) is a wrap-up in the fact that they’re in love with the vampire that wants to eat them.

Some genre keywords we get are: vampire, blood, and love.

The mood this blurb gives us is, “Oooh, dangerous. But like, in a sexy way?”

Landline by Rainbow Rowell:

IF YOU GOT A SECOND CHANCE AT LOVE, WOULD YOU MAKE THE SAME CALL?

As far as time machines go, a magic telephone is pretty useless. TV writer Georgie McCool can’t actually visit the past — all she can do is call it, and hope it picks up. And hope he picks up.

Because once Georgie realizes she has a magic phone that calls into the past, all she wants to do is make things right with her husband, Neal.

Maybe she can fix the things in their past that seem unfixable in the present. Maybe this stupid phone is giving her a chance to start over … Does Georgie want to start over?

From Rainbow Rowell, the New York Times bestselling author of Eleanor & Park and Fangirl, comes this heart-wrenching – and hilarious – take on fate, time, television and true love.

Landline asks if two people are ever truly on the same path, or whether love just means finding someone who will keep meeting you halfway, no matter where you end up.

The situation is that a magic telephone exists and Georgie McCool wants to use it to make things right with her husband.

The problem is that she is separated from her husband. The obstacle is Georgie doesn’t know if she actually wants to fix the problem.

The stakes are Georgie and her husband not getting back together, with the last line suggesting that’s an overarching implication about love in general.

Genre keywords in this blurb are: magic, start over, love, hope.

The mood of this blurb is romantic and hopeful.

The Savior’s Champion by Jenna Moreci:

Tobias Kaya doesn’t care about The Savior. He doesn’t care that She’s the ruler of the realm or that She purified the land, and he certainly doesn’t care that She’s of age to be married. But when competing for Her hand proves to be his last chance to save his family, he’s forced to make The Savior his priority.

Now Tobias is thrown into the Sovereign’s Tournament with nineteen other men, and each of them is fighting – and killing – for the chance to rule at The Savior’s side. Instantly, his world is plagued with violence, treachery, and manipulation, revealing the hidden ugliness of his proud realm. And when his circumstances seem especially dire, he stumbles into an unexpected romance, one that opens him up to unimaginable dangers and darkness.

Situation: Tobias is to compete for The Savior’s hand in marriage, and he absolutely doesn’t care.

Problem: Tobias has to fight for his life in a tournament.

Obstacles: Everyone’s trying to kill, manipulate, and betray him.

Stakes: Tobias’ survival.

Keywords: realm, competing, tournament, violence, romance.

Mood: This blurb leaves us with a sense of urgency and danger.

If you plan to sell a book, you’ll become intimately familiar with the process of writing a compelling synopsis and blurb. They’re essential elements in a book marketing plan, and they are cornerstone elements of presenting your book to multiple levels of the book publishing industry.

New call-to-action

How to Start Writing a Book: 7 Fast Steps to Start TODAY

Deciding to start writing a book is intimidating, especially if you’re a beginner.

When you’re not sure how to start writing a book, it can paralyze you.

What if nobody reads it?

What if your writing is terrible?

Who are you to think you can write a book?

These thoughts are so common. They’re the default, actually, but then how can so many people be publishing despite them?

It takes some grit to write a book, but we know that every person is capable of making it happen, even if you’ve never written before, and we have the tools to help you.

Beginning the process of writing a book and presenting it to a worldwide audience is very exciting but also a little scary—especially if you mess it up and end up making a fool of yourself.

It’s a fear we all have, trust me…

You have amazing book ideas that you want to share with the world, and you’re more motivated than ever to educate your readers about them!

This is how you can start writing a book today:

  1. Start by setting up your writing environment
  2. Develop a writing habit to start
  3. Create a book outline to start writing
  4. Focus on writing your book ONLY
  5. Maintain your focus at the start
  6. Schedule book writing time
  7. Deal with writing distractions
  8. Start writing your book!

Once you begin, you may realize that writing a book is hard work. There are many obstacles that can prevent you from writing and can create stress leading to anxiety.

For example, you may find yourself in front of a blank page unable to type and thinking of stressful questions like:

  • “How do I even start writing a book?”
  • “Do I need to blog first?”
  • “Should I start without an outline”?

Writing a book shouldn’t be this hard!

But many get overwhelmed because they lack a writing process.

And we can help you with that.

How to Start Writing a Book Step-by-Step

If you’re feeling demotivated when it comes to starting your book, you’re not alone. Writing can still be one of the hardest parts for most authors even if they have been writing for a long time!

Fortunately, there are some extremely effective techniques for how to start writing a book and overcoming these hurdles.

We’ll cover what you can put into action to assure you show up with a game plan to get your thoughts out of your head, down on paper, and into the minds of your readers.

Ready to start your journey to becoming a bestselling author? Let’s go!

[Pssst! Want to see some of our Students’ published books? Check out the SPS Library here!]

How to Start Writing a Book for Beginners

Believe it or not, writing a book isn’t as difficult as it’s made to seem. At least, getting started isn’t.

We have a complete guide that will cover best practices to start writing a book asap – even today if you sit down and put your pen to paper, so to speak.

New call-to-action

How do you begin to write a book if you never have before?

This might be hard at first but really, you can write a book even if you’re not the best writer. Chandler Bolt (the man who started Self-Publishing School) was a C- English student and still wrote and published 6 bestselling books.

The truth is that if you’re brand new to this, guidance will be the most important thing. Having someone tell you what to do and what works best will help you be the most successful and learn the most during this process.

Learning as much as you can will give you most of the knowledge you need to get it done.

If you like the idea of having a bestselling coach walk you through each step of the process from idea to book outline to ordering proof copies to a completely published book, check out our revamped and updated (2020) Become a Bestseller program here.

But you can also get started right here with these steps for starting to write a book.

#1 – Start by setting Up Your Book Writing Environment

One of the most important things to remember if you want to start writing a book is designing a writing space that allows your creativity to flourish unhindered.

Create an environment that is designed to help you stay focused.

Whether you prefer noisy environments or absolute solitude, it’s up to you to determine which will get you into the writer’s flow.

What you want to avoid is a super messy environment, even if you think you work well in those types of spaces (like the one featured below).

start writing a book environment

If anything can distract you from writing, it’s not worth it.

Here are a few ideas to create your ideal space for writing:

  • Have collections of inspiration. Decorate your work area with inspiring quotes or pictures that house references to deep work.
  • Unclutter your space. Create an uncluttered open space to help organize not only what you need, but also your thoughts.
  • Be Flexible. Your creative space doesn’t need to be one spot, it can be anywhere. Even your favorite authors have discovered their best ideas in the most unexpected places.
  • Buy a calendar: Your book will get written faster if you have set goals for the week/day. The best way to manage this is by scheduling your time on a calendar. Schedule every hour that you commit to your author business. What gets scheduled, gets done.
  • Create a music playlist for inspiration: Many authors can write to the sound of their favorite tunes. Is there anything that gets you working faster? Do you write better with deeper focus when listening to rock music or classical? Set up several playlists that you can use to get into the flow of writing.
  • Try Multiple Locations. You won’t know how creative you can be if you don’t try different spots to write. Maybe writing from your bed is your ideal creative space. What about working in a noisy cafe? Change up your location frequently particularly if you feel creatively spent.

Here are some more tips for starting your book and putting together your writing environment:

How to Start Writing TipExecution
Minimize Distractions
- isolate yourself from family/friends/even the family dog
- remind everyone it's YOUR time
- Turn your phone off
- Close ALL web browsers
- Close your email
Get Comfortable- invest in a GOOD chair
- or resort to using a stand-up desk for more energy
- fill the area with motivational quotes
- make sure you're physically comfortable for the next 30 minutes or an hour
Choose Beneficial Background Noise- turn off all sounds if it distracts you
- turn on lyric-less music to help you concentrate
- choose energizing music to help you focus

#2 – Start Writing by Developing a Writing Habit

The number one reason authors fail to publish a book is because they never finish the book they intend to publish. Why?

Because they didn’t form a good writing habit.

Feeling overwhelmed when writing a book is natural, but you must remember that this journey always begins with the first page. And in order to write your first page, you must take action.

For example, schedule your writing time daily so that you can stick to a solid writing routine that will allow you to make real progress.

how to start writing a book

This is why having a writing habit will develop your writer’s flow.

But before you can start your habit, you’ll want to know how much you need to write during each session in order to stay on track for your writing goals.

Here’s a word and page count calculator to help you figure out how many words you should be planning for in your book:

Choose your book type, genre, and audience for a word count and page number total.

Your book will have

words

pages

*These results are based on industry standards. The total word and page count will vary from book to book and is dependent on your writing and overall book formatting*

Average Time to Write This Book: 60 days

Your writing habit can start small. Don’t overwhelm yourself thinking that you must write your every thought on the page. You can start with a few paragraphs, a sentence, or even just a word.

The purpose of this exercise is to commit to your writing session every day until it has become second nature.

#3 – Create an Outline Before You Start Writing

A clear book outline provides clarity and direction to your story. It is also the roadmap for your book that keeps you on track and ensures you have all your ideas organized in a natural flow. And that’s not even to mention that it helps you write a lot faster, too.

There are many types of outlines you can use here.

We highly recommend starting with the mindmap outline and then moving to the sticky note method, as our students find it the most helpful.

When you get stuck or suffer writer’s block, you can always go back to your outline to find what comes next regardless of whether the book is 100 pages or 300 pages long. It will help you see the overall picture.

If you’re not sure how to outline a book, we’ve got a handy video right here for you to learn:

Before you write, spend some time creating your outline with these steps:

  1. Brainstorm: List every thought and story idea you want in your book by creating a mind map.
  2. Organize: Combine all related ideas together.
  3. Order: Arrange ideas into subsections from general to specific.
  4. Label: Create main and subheadings that will eventually be your chapters.

Action Step:
Spend a good portion of your time constructing an outline. If you want more on creating it, be sure to check out our guide.

#4 – Work on ONLY Writing

One challenge many authors experience is taking on multiple new projects when they should be focused on one because their minds are full of amazing book ideas.

Although enticing, the division of attention can spread your energy thin producing bad writing or worse, failure to complete your book.

But don’t worry. We’ve all experienced shiny new book idea syndrome before!

There’s only one clear solution to this problem: Cut the clutter and focus on one project until it’s finished.

Be fully committed to starting your book by doing the following:

  • Create an action plan that breaks down the entire project into realistic portions to complete.
  • Set hard deadlines for each and every phase of your book.
  • Learn to say “NO” to any additional projects no matter how intriguing they appear.

Action Step:

Create an action plan and commit to it. Learn to be selfish and practice saying “NO” often. It’s better to complete one book and get it right than to write two books with poor results.

#5 – Maintain Your Focus

Once you get into the flow of starting your book, you want to remain focused through the duration of your writing session. Any break to your concentration can set you back 20-30 minutes and disrupt your flow.

We become less efficient when we are distracted, and it can end up taking twice as long to complete our writing.

Thankfully, there are very effective techniques that can help you remain centered and in the moment.

Leave the distractions behind by doing the following:

  • Create a writing schedule.  Schedule your writing for the same time each day. This conditioning will develop your writing habit until it becomes as natural as knowing when to brush your teeth.
  • Use the Pomodoro Technique. This is a time management strategy that breaks down work into intervals separated by short breaks. With a clock ticking, you will less likely be distracted by email or social media.
  • Turn off your phone. Your phone is the most addicting device that steals your precious attention. Don’t let it take that from you, turn it off. If you don’t want to turn it off, then download a writing software or app that limits distractions.
  • Have a Task Management app. Task Manager apps, like Todoist, helps you organize your tasks by their time and priority, so you know exactly what to do in what order the next day.
  • Disconnect from the Internet. Want to ensure you don’t get distracted by email notifications, Facebook notifications, etc.? Disconnect your computer from the Internet and enjoy distraction-free writing time.

Action Step:

Experiment with each of these productivity techniques and optimize your writer’s flow. By becoming a productivity expert, you will easily double your output and complete your book in no time.

#6 – Schedule Your Writing Time

Jerry Seinfeld is one of the most popular comedians of all time, and he attributes his success to his unbelievably strong writing habits. In the early days of his career, Seinfeld was asked how he managed to have such great content.

He said, “The way to be a better comic is to create better jokes, and the way to create better jokes was to write every day.”

start writing a book

Seinfeld used the “Calendar Method”, otherwise known as the “Don’t Break the Chain” method, and it worked like this:

  1. Get yourself a calendar, and hang it on the wall.
  2. For each day you write, draw an X on the calendar for that day. By the end of the week, you should have a row of Xs at the end.
  3. If you miss a day, start over and see how long you can go before breaking the chain.

If you can keep this chain going, you will write your book faster than you can imagine.

Action Step:

Buy yourself a calendar and get started on the “Calendar Method!” Being held accountable will keep you motivated and not “Break the Chain.”

#7 – Start by Dealing With Writing Distractions First

Distractions can hinder you and your deisre to start writing a book.

Resistance is a common obstacle that has the ability to distract us for too long. It’s a form of fear that intimidates you from writing and can throw you off your writer’s flow.

Not only do you have the distractions of everyday life, but if someone in your life has qualms with you spending time to write, it can be extra difficult to concentrate and just write.

Everyone has encountered this awful feeling, but it doesn’t have to defeat you.

Here are a few ways to deal with resistance:

  • Read morning affirmations. Affirmations are powerful snippets of positive words that set the tone and atmosphere for writing. An affirmation could be a quote from a writer, a motivational speech from a public figure, or an inspirational video.
  • Free Flow for 10 Minutes. Julia Cameron, the bestselling author of The Artist’s Way, called these morning pages, and its purpose is to clear your mind of all the anxiety and junk rolling around in your head onto a piece of paper. Write anything. You don’t have to edit, publish, or have a word count, it’s simply a 10-minute exercise to clear out heavy thoughts and prepare you for a more productive day. This is best done with pen and paper instead of typing into a document with your digital device.
  • Exercise. Exercising is not only good for your health but will help keep you mentally sharp. Working out will increase the blood flow to the brain which will sharpen your awareness and give you the energy you need to tackle your book.

Action Step:

Create a resistance plan! Figure out which methods best filter out the negative noise and get you to prepared to write.

Start Writing a Book TODAY!

If you want to become a published author, you must take ownership of your writing habits.

By following these strategies, you can have a completed book within months and be on your way to becoming a successful writer.

New call-to-action
self publishing versus traditional publishing

Self-Publishing vs Traditional Publishing: 2020 Deep Dive

If you still don’t know all the differences between traditional publishing versus self-publishing, you are under high risk of making a wrong decision…

And before you waste a ton of time (like many of our students), we want to give you the information you need to avoid the pitfalls aspiring authors make.

Writing and successfully publishing a book is already scary without all the confusion over which avenue to choose.

We get it.

Which publishing option is the best for YOU & your unique author goals?  Get a full, deep-dive self-publishing vs traditional publishing analysis! Make  an informed decision and set yourself up for success with your book.   Get Your Analysis Here!  <https://self-publishingschool.com/lm-self-vs-traditional-publishing-analysis>

You want to or have already written a book and now it’s time to decide between traditional versus self-publishing.

So…which can help your book see the light of day for long-term success?

Here’s what you’ll learn about traditional vs self-publishing:

  1. Self-Publishing VS Traditional Publishing
  2. Is it better to self-publish or get a publisher?
  3. How much can you make from self-publishing?
  4. Does self-publishing hurt your chances with a traditional publisher?
  5. Why Self-Publishing?
    1. You Don’t Have to Wait for Permission
    2. You Can Publish Your Work Quickly
    3. Bring Home the (passive) Bacon
    4. You Form Invaluable Connections
    5. You Control Your Objective
    6. You Control Your Creative Concept
    7. You Control Your Future
  6. Even Big Names Choose Between Traditional Publishing VS Self-Publishing
  7. Is it worth it to self-publish?
  8. Why Go With Traditional Publishing?
    1. You have connections in the publishing industry
    2. You want the label
    3. Distribution
    4. Less responsibility on your part
    5. No upfront costs to you</