kindle advertising

Kindle Advertising 101: Get Your Book in Front of Amazon Shoppers at Will!

Publishing your book on Amazon is only the first step.

The next part, and usually the hardest, is getting that book in front of the right book shoppers at the right time.

There are many ways to market your book, but there’s none easier and better than advertising your book on Amazon – where the shoppers already are.

Thanks to Amazon’s own advertising platform, authors can now create ads that show their book to the right people either in search results, or on the sales page of another book. 

It might sound difficult, but once you’ve read this article, you’ll be able to setup your very own Kindle advertisements in less than 10 minutes.

And the best part is that this book-marketing tactic can not only help you with your initial book launch, but can also help to revive book sales of previously published books as well. 

What are AMS Book Advertisements?

Amazon Marketing Services, or AMS, is a platform where you can tell Amazon you want your book to show up in certain search results, or on the sales page of another book, and that you’re willing to pay them some money for every person who clicks on your ad.

Yup, that’s right.  You only pay Amazon if someone clicks on your ad.  The best part is that you can set your own price which is usually somewhere between .02 cents to .35 cents per click.

And that’s it.  After setting it up with Amazon, AMS will start showing your book to their shoppers on your terms.

What Type Of AMS Ads Can I Create?

AMS offers two types of ad. This allows you to choose where exactly your ad will be displayed to Amazon customers.

Sponsored Product Ads

If you want to show up in the Amazon search results for a particular keyword, you should choose a sponsored product ad. If, for example, you choose the keyword ‘gardening book’, and someone searches for this phrase, they will see your ad alongside the other search results.

This type of ad is a great way of attracting the attention of people who your book would be suitable for, but who wouldn’t otherwise come across it.

Product Display Ads

If you’d rather your ad shows up for a particular product, rather than in the search results for a keyword, you should choose a product display ad.

Amazon allows you to specify particular products, or particular types of products, that your ad will show up alongside. If you know you offer a superior version of a competing book, you can advertise in this way to persuade buyers to choose your title instead of, or along with, their original search.

Now that you know the way that AMS operates, and the basic types of ads you can choose, let’s take a look at how to get started by creating your first campaign.

Let’s Create an Kindle Advertisement

The only basic requirement for advertising with AMS is to have a book published through KDP, Kindle Direct Publishing. The book doesn’t need to be a part of the KDP Select program.

To get going, log into your KDP dashboard. Choose the book that you wish to create an ad for, and click ‘advertise’.

The exact steps you need to follow differ depending on whether you choose a sponsored product ad, or a product display ad, as you will now see.

How To Set Up A Sponsored Product Ad

kindle advertising

  1. Choose a name for your ad campaign. It can help with tracking and monitoring, particularly if you have multiple campaigns, to choose a unique and specific campaign title.kindle advertising
  2. Select your daily budget. This is the maximum amount are willing to pay on any given day. Generally, it’s better to start small and scale up based on results.
  3. Choose whether you want your campaign to run for a fixed time, or to carry on indefinitely.
  4. Select between ‘manual’ and ‘automatic’ targeting. It’s better to pick the manual option, as you can choose the exact way to advertise on your work, rather than relying on Amazon’s automated choices.kindle advertising
  5. Choose the keywords you wish your ad to show up for. A lot of authors make the mistake of choosing a low number of keywords. To have the most success possible, the higher the number of relevant keywords, the better. You can pick from Amazon’s suggestions of keywords to target, or enter your own.kindle advertising
  6. Select the default amount someone will pay when they click on your ad, known as ‘cost per click’, or CPC. This amount will apply to all keywords initially, but you can make adjustments later on.
  7. Pick an effective 150 character elevator pitch for your ad. You need to write something that is attractive and engaging in order to have the best possible chance of someone clicking on your ad.kindle advertising
  8. Select an existing credit card linked to your account. If you haven’t already done this, you need to add one at this stage.kindle advertising
  9. The final step is to click on ‘Launch Campaign’. Amazon will review your ad to ensure it complies with their requirements, and get back to you in 1-3 days. As soon as Amazon approves, your campaign goes live!

How To Set Up A Product Display Ad

  1. After clicking the ‘advertise’ option on the book you wish to create a campaign for, select the ‘Product Display Ad’ option.kindle advertising
  2. Amazon offers two choices for Product Display Ads – ‘by product’ or ‘by interest’. ‘By product’ allows you to choose the exact products you want your ad to show up for, whereas choosing ‘by interest’ allows Amazon to select products for you on the basis of a theme or topic.kindle advertising
  3. Decide whether to allow Amazon to associate your ad with similar products to the ones you have specifically selected. This is a good way of associating your ad with products you haven’t specifically heard of, but that have been bought by customers of those you have.kindle advertising
  4. Title your campaign
  5. Select an overall budget as well as a CPC (cost per click) amount.kindle advertising
  6. Produce the copy for your ad. The 50 character limit for the headline and 150 character limit for the body necessitates succinct, impactful copy. 
  7. Select ‘Submit Your Campaign For Review’. Amazon will get back to you within 1-3 days depending upon whether your campaign meets their guidelines. 

If you want to watch me carry out the above processes, check out my free Kindle advertising course. You will see a screen capture video of the exact steps you need to follow as well as my advice.

How To Get The Most From AMS

You can skillfully use AMS to reap benefits beyond increased book sales alone (although they are, of course, awesome). There are three advanced approaches to AMS that allow you to get a lot more bang for your buck.

Promote Other Versions Of Your Work

Offering multiple formats of your book effectively allows you to get several adverts for the price of one. When someone clicks on your ad, they are taken to your book’s Amazon sales page. If you offer various formats, such as a paperback from CreateSpace or an audiobook for Audible, browsers will be exposed to those options and this leads to more sales.

Introduce Readers To A Series

If you’ve ever become hooked on a book series, such as Harry Potter, you know that reading the first book alone is never enough. Readers who love the story and characters in the initial installment can’t wait to get their hands on the next editions.

If you use AMS ads to draw a browser’s attention to the first book in a series, you stand a great chance of creating a fan who will willingly buy the other books in your series without further prompting.

Nathan Van Coops even goes as far to use AMS to promote the first book of his series In Times Like These, which is permafree.  The amount of money he ends up making from the subsequent book sales, and other forms of book, outweighs the ad cost for the free book. 

Get More Email Subscriptions

If your book offers a content upgrade like a free book, or checklist, then AMS can help to increase your email optins by increasing the number of people who get your book.

Pat Flynn, of Smart Passive Income, used his book ‘Will It Fly?’ to generate email optins.  By offering a free course to go along with his book, Pat saw 33% optin rate.  Although Pat has a large following, AMS has allowed him to increase his reach, create continuous sales, and grow his email list daily. 

Market Other Products & Build Blog Traffic

You can use AMS to create funnels towards other products and services you offer apart from your books alone.

Some books encourage readers to visit the website or blog of their author. If you advertise a book which has this purpose, you can drive relevant customers to your external work that may never have otherwise found it.

Ryan Cleckner’s  Long Range Shooting Handbook’ is a perfect example of this concept in action. By advertising it through AMS, he drives more people to his book, which inturn drives traffic to his post on how to get an FFL. This results in increased sales for his courses – all for the price of an AMS click.

How to Improve Your AMS Ad Skills

AMS book advertising can be a wonderful skill for authors to use in order to sell their previous, current and even future books.

And while I strongly believe that AMS is a great opportunity, the more you know, the better your ads can be.  The better the ads, the more profit you’ll gain. 

So, to help you improve your AMS book ad skills, here’s a completely free course on AMS that will not only show you what we discussed above, but will also go deeper into creating profitable long term ads, that will continuously bring you book sales.

Kindle Advertising Summary

Hopefully by now you understand the immense potential of AMS and why I love it so much. After all –

  • Only AMS lets you advertise to the most relevant and profitable people possible – interested Amazon customers
  • Setting up a campaign is quick, easy and affordable
  • You can show your ad in Amazon search results through Sponsored Product Ads
  • Product Display Ads allow you to reach people interested in particular products
  • AMS can generate income through more than just book sales. You can increase traffic to your external offerings and generate additional revenue as a result

As with all advertising platforms, earlier adopters often have better results. If you delay getting started, you will have increased competition and a tougher time when you finally do.

If you want to delve deeper into the best strategies and tactics for Amazon advertising, check out my free Kindle advertising course. It contains hours of high-quality video, as well as notes and quizzes, to help you understand the full potential of AMS and put the best ideas and strategies to work for your books.

I’d love to hear your experience with Amazon Marketing Services in the comments!

Write a Book That Sells

Find a Book Idea That Sells: 3 Things You Must Check Before You Write Your Book

If you’re about to write a book, and you want a book idea that sells, there are three things you absolutely must check before you spend a minute writing your book.

Researching these three things will help you write your book more confidently because you’ll have firm reason to believe readers will love and buy your book.

Once you have your book idea, and before you begin writing, you need to check that there’s:

  1. People looking for your book idea
  2. People willing to pay for your book idea
  3. Competition you can beat

There are two ways to complete each of the following steps: an easy, low-cost way and a time-consuming, free way. I’ll explain both. No matter which method you choose, just choose one of them so you can embark on your book writing journey with confidence.

1. Are there people looking for your book idea?

Before you spend weeks, months, or years laboring to create your book, smart authors validate that there are people searching for your book idea on the internet first.

The free method is to type in www.KWFinder.com and use their free tool that currently allows you 3 searches per day, and type in your book idea. One piece of information this site gives you is the average times per month people type and search for your term. The higher the number, the more people actively are looking for the information you’re thinking of writing about.

This tool does not tell you how many people are searching for your idea on Amazon, however, which can make your results a little dicey. Sometimes people are just looking to learn free or quick information, and not actually looking to read an entire book.

When people search for a topic on Amazon, however, they are there to buy something. That’s why doing this research using a software that specifically gives you Amazon data is the best option.

Enter KDP Rocket. When you search for a book idea using KDP Rocket, it gives you the estimated number of times people search for your idea on Google and on Amazon each month. And there’s no limit to how many ideas you can search per day.

Here’s the results for my fictitious book idea about ‘habits’:

Once you’ve verified people are searching for your book idea, the next step is to make sure they’re willing to pay for the information.

2. Are there people willing to pay for your book idea?

Unless you’re planning to give your book away for free, this step is crucial.

If you don’t have KDP Rocket, you’ll want to head over to Amazon.com and search in the Kindle Store for your writing idea. Look at the search results that appear on the first page. For each book, scroll down to find the Amazon Best Seller Rank. You’ll probably want to create a spreadsheet now if you haven’t already to keep track of the numbers.

Once you have the Best Seller Rank for each, you should put each number into the Amazon Best Seller Rank Calculator. The calculator will tell you how many books are selling each day. If you multiply this number by 30, you’ll get the estimated money per month that book makes.

Kindle Best Seller Calculator

If you do this for all 14 of the books that show up on the first page of your search, you can find the average your book idea makes per month. This will give you an idea if it’s profitable enough for you to pursue.  

If you’re looking for the fast and easy way, you’d already have this information right at your fingertips from doing step 1 (verifying people are looking for your book). By clicking ‘Analyze’ on KDP Rocket, you can immediately learn the average earnings per month.

Book Idea Rank

Wow, ‘habits’ is a money-maker! Look at that second column!

So people are looking for your idea and they are willing to pay for your idea, but can you compete with the big dogs?

3. Can you beat the competition for your book idea?

Terms like ‘habits’ are popular and profitable, but the competition is intense. You may have noticed the column called “Competitive Score.” This gives you a score between 1-100 on how hard it would be to get your book to appear when people search for your term. A 1 is easy-peasy and 100 is near-impossible.

I’m guessing like me, you’re not a famous author, so you’ll want to find book ideas that have lower competition. Scores in the 20s or below are my usual target.

This doesn’t mean you can’t write a book about habits. This just means you might have to keep searching to refine your idea to be more specific so you can better compete.

When you search in the Kindle Store for your idea, you’ll want to take note of the number of results that appear.

KDP3

This tells us there are 8,055 other books that rank for the term “habits” on Amazon.

Next, click on the top 3 results and write down their Amazon Best Seller Rank. Find the average of these 3 numbers to find the average Best Seller Rank of the top 3 books. You should aim to get your book to rank #1 since it gets the most clicks, and definitely be able to compete with the top 3.

Then, look at the book covers, book descriptions, and reviews. Give each book a score 1-100 based on your opinion of its professionalism, design, clarity, and happiness of reviewers. If it looks like a book you could easily beat, it’s a 1. If it’s perfect and virtually unbeatable, give it 100.

Having all these numbers in an excel spreadsheet will help you analyze the competition of your book idea.

If that seems like a lot of work, or you don’t know how to score the competition, you’ll love what KDP Rocket can do for you.

When you click on the ‘Analyze’ button to discover how much money the book idea makes, a Competitive Score was also automatically generated.

Book Idea Research

For ‘habits,’ the competition is 73…pretty tough.

Rocket will also give you a bunch of other recommended terms to consider, so by simply scrolling down, I found ‘healthy eating habits.’

KDP Rocket Results

Lower competition…but people aren’t paying for that idea.

How about ‘how to break bad habits’:

KDP6

See how you can still write about what you’re interested in, but simply checking the popularity, profitability, and competition can help you refine your idea from an “I hope this works idea” to “Let’s write this book already idea!”

Book Idea Validated

Once your book idea passes these three checkpoints, then you’re on your way to confidently writing your book. Now you have reason to believe it won’t be a waste of your time and you can proceed with more assurance that you’re writing a book that will sell.

To learn more about how this product can help you profitably launch your book to success, check out KDP Rocket here!

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

List building

List Building Tricks to Get 10,000 Subscribers Fast (Bryan Harris Interview)

We’ve all been there. One minute we’re sitting at our desk (or shower or in our car) when we’re struck by a genius idea that HAS to get out. We start to write and create without any thought to things like marketing or list building.

Bryan Harris, serial entrepreneur and founder of Videofruit.com, calls this “writing in a cave.” He says writers/entrepreneurs need to avoid the “cycle of guaranteed failure” by really thinking about what needs to be done leading up to your book. If your book is something that only your mom and grandma know about, then your book launch is in trouble.

Bryan stumbled upon his professional passion when he discovered the world of video editing and fell in love with the industry. Since then, he says that he’s been going crazy growing his new business.

Through his business trials and tribulations, Bryan has gained valuable insight on how to grow an audience and launch your first book. Bryan learned that a lot of strategies don’t work, but he’s developed some time-tested list building tricks that do work.

Bryan says you should “Think of your list as a group of people eagerly waiting to buy from you. If you build it and nurture it right, you will have lifelong fans.”

 


Debunking 3 Popular Myths

Bryan debunks three popular myths about growing your list and number of subscribers.

Myth 1:You have to have the perfect idea.

There’s the myth of waiting until everything is perfect to take action. The problem with this is that perfection is unattainable. If you wait for everything to be perfect to start a project, you’ll never start anything.

You don’t find customers for your product, instead find products for your customers. Get people and an audience first, then the rest will follow.

Myth 2: You have to be an expert in something before you can build your list and launch your book.

A second common myth is that you need to establish yourself as an expert before you launch your book. Don’t fall prey to this myth. We caution you about attempting to play the part of guru.

It’s far more effective to take a learn out loud approach. Take a topic and ask, “Are you curious about the topic? Can you share what you learn? Are you able to be humble, kind, and giving?” You can then share this information by phrasing it as, “Here are lessons you learned …” and your audience will respond.

Myth 3: You don’t have to have a lot of extra time.

Extra time is an imaginary construct. There will never be enough of it. Don’t lose the chance to achieve your dreams by waiting for the elusive moment when you have plenty of time.

Rather than waiting for an excess of time (which will never happen!), make an effort to do what you can, when you can. Commit to doing the right things in the right order, and little by little, you’ll make headway.

4 Tricks to Grow Your List (Plus a Bonus!)

Trick 1: Upside Down Homepage

An upside down homepage is the first step to getting your first 100 subscribers. Allocate at least five hours for this update.

What is the single obvious thing you want people to do when they come to your page? It’s not what you may think. It’s not the sidebar, not the social media buttons, not the menu — it’s the above-the-fold call to action!

Use this space to encourage people to subscribe, not to go to other pages. With this tactic, you can boost your subscriber rate from 1% (with a traditional homepage) to 13-15% (with an upside down homepage).

Trick 2: Pick Your List Goal

The single most important strategy to boost your list is to select your list goal. This will take you just two minutes to do, but it’s crucial. You have to focus on this to be successful!

Here’s what you do: Pick your number goal, then write this goal down on paper. Next, tape this on your wall to keep you accountable. Visual reminders help keep you on track.

Even if you’re a writer, ultimately you’re still an entrepreneur. Don’t forget what you are working toward! Don’t get distracted and you’ll later reap the rewards of your efforts.

Trick 3: Launch Team Strategy

Another key component to your success is your launch team strategy. You have 24 hours to implement this strategy.

Here’s how you tackle building a launch team. First, start with a group of people. You should make a list of five people you know. Then, personally invite these five people to join your list.

Next, you’ll then reach out to everyone you know. You want to make this process personal, so people will feel as though they are invited to something special. Personally invite each and every person who’s on your list.

Continue to write names and email addresses down on paper. Start simple and repeat until you run out of people to ask. Your goal is to get to 100 invitees.

Trick 4: Poster Boy Formula

The Poster Boy Formula should take just 30 minutes per week, but can yield huge results toward boosting your list.

Step one is to make a list of five products you purchase, blogs you read, or podcasts you follow. Write down one big win you’ve experienced from using their product. Let them know about your results and thank them. Also, share testimonials and link back to your shares.

The Poster Boy Formula can get you shout outs, inclusion on emails, social media sites, and guest posts. Ultimately, all of this goodwill can earn you subscribers.

Bonus Trick: Create a Smartbribe

A final trick to consider is to offer a “Smartbribe.” This tactic is simple to implement. Just install smartbribe.com as an enhancement to your current opt-in service. This easy to use feature asks people to share on social media in exchange for a bonus offer you create and “bribe” them with. This simple step can help grow your list even faster.

Bryan Harris offers his best list building tips and tactics to help you grow your list and earn subscribers. Before you know it, you’ll on your way to earning 10,000 subscribers FAST!

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

PR for authors

PR for Authors—How to Promote Yourself & Your Books

Writing your book is just the beginning of your journey as an author. The next step you need to take is learning how to promote yourself and your book. We’re talking about Public Relations (PR) for authors. From TV to radio to print interviews, PR can help you build exposure and increase book sales. You may not see overnight results, but if you keep at it—getting as many people to hear about your book as possible—book sales will rise!

Here are our actionable tips on how to promote yourself, earn publicity, and drive books sales through TV, radio, and press interviews.

1. TV Interviews

Scoring a TV spot can boost your reputation, enhance your credibility, and increase your book sales. The best part is that the PR machine can stay moving even after your interview. Post a link to the interview and add the TV station logo on your website to pump up your credibility and continue the exposure.

Tips for How to Get a TV Interview

As you can imagine, it’s not easy to score a TV spot. TV stations are often overwhelmed with PR and interview requests. Here are some tips on how to stand out from the masses.

Pitch away

A successful pitch shows your hosts that you’ll add value to their show. Everyone has something to sell. So stand out by connecting with the host(s) and producer(s) by showing them why your book will add value to their show.

Know your facts

Draft your pitch to acknowledge their audience. If your book is about elder care and their demographics are retirees, then pitch that connection. If the topic of your book is of relevance to their fans, then make that point for them—don’t force them to connect the dots.

Keep it short

Everyone’s busy in the media world. Producers aren’t going to wade through pages of pitch. Make your pitch short and sweet. Try to hook them in the first ten sentences.

 

Tips for How to Shine During Your TV Interview

Congrats, you got a TV spot! Now the prep begins. Here are some tips for giving a stellar on-air performance.

Prepare, prepare, prepare

Write down and practice your talking points ahead of time, so that you don’t freeze when the cameras are on. Don’t worry about answering verbatim; your goal is a natural dialogue with the host. Rehearsing talking points gives you a jumping off spot for a give-and-take conversation.

Do your research

Your goal is to understand your audience. Your show will have detailed demographic information available. Ask the producers to provide you a summary of that information. Also, ask the producers ahead of time if there’s anything you need to know about their particular audience. By understanding who’s watching, you’ll be able to forge a natural connection with viewers.

Respond to the questions

Sometimes when we’re nervous, our natural inclination is to interrupt. Avoid hijacking the conservation. Wait your turn, and then respond to what the host is asking you. Taking your time will make you seem confident and put together, rather than full of nerves (even if you are!).

2. Radio Interviews

Radio interviews, much like TV spots, can be challenging to get, especially if you’re promoting your first book. However, radio is a rich PR resource, so you should make the effort to lock down interviews. Don’t get discouraged if you have to make several pitches before you’re offered a spot. The effort will pay off.

How to Get a Radio Interview

Radio is a terrific way to share your voice (literally) with your potential readers. And with over 90% of Americans regularly listening to radio, it’s well worth the effort you’re going to invest in pitching. Here are some tips on how to pitch radio stations.

Start Local

Radio shows are always looking for new content to share with their audience. Start out with your local radio stations, letting them know not only about your book, but also that you live in the community. If you can tie your book to the community, even better!

Tailor Your Pitch

When you’re pitching your book, don’t use a blanket pitch for each TV or radio station you go after. Customize each pitch to reflect why your book and your personal story will be of interest to their fans. Showing how your interview can add value to their program will result in more replies and a better chance of scoring an interview.

Tips for How to Shine on the Radio

Congrats, you got a radio spot! Here are some tips on how to give a killer on-air performance.

Be authentic and enthusiastic

Even though you’re on the radio and obviously listeners can’t see you, they’ll hear your energy. Smile, sit up straight, and walk around if you need to. By acting energized and engaged, you’ll peak listeners’ interest.

Help the host

Don’t get discouraged if your host hasn’t read your book. With busy PR schedules, it happens more than you might assume. Your job is to make your host look smart. Tell them about your book and don’t quiz them. If you make their job easy for them, the odds are good they’ll ask you back again.

Prepare a list of questions

It’s perfectly acceptable to provide your own list of questions for the host. Some busy radio hosts and producers will appreciate your extra effort and may even work from that list of questions.

3. Print Interviews or Guest Posts

Print interviews and guest blog posts are terrific for search engine optimization (SEO) of your website. Improving your SEO means you’ll rank higher in search, so more people are likely to find your website and read about you and your book. Print is a great SEO strategy for any new author; so cast your net far and wide to score an interview or a guest post.

How to Get a Print Interview

Publications are still alive and well, and many of them have super successful digital platforms; so make sure you don’t skip over this form of media when creating your PR strategy.

Find publications and blogs that are frequent reads for your target audience and reach out (for example, if women are your primary target audience, you’re not going to want to pitch GQ). Even if you’ve never had a print interview before, local publications and blogs will often be happy to share the great news of your new book.

Tips for How to Shine in Your Print Interview

Congrats on scoring a press interview. Here are tips to make you sound like a pro author (even if your voice is cracking from nerves)!

Sell yourself

Print interviews are a little more relaxed than TV or radio spots, but you still have a finite amount of time to get your message across. You’re your own PR machine, so get ready to sing your own praises.

Plan your hooks

You need to have some print-friendly “sound bites” to intrigue your audience. What makes your book special? Important? Entertaining? Useful? Get to the heart of why your audience needs your book, and talk about it.

Don’t get thrown

Don’t let unanticipated or sticky questions throw you. The nature of interviews is that there’s always going be something which you’re not 100% prepped for. Roll with the question, answer as positively as you can, then get back to your talking points. Remember, unlike an on-air or audio-recorded interview, you can take as much time as you need to think before you answer. Don’t be afraid to do so.

Now that you know some PR tricks and tips, it’s time to tackle the job of becoming your own PR machine. Driving publicity through TV, radio, and print media means increased exposure for both you and your book, which will eventually translate into greater sales. Remember, PR is a slow burn—you may get a lot of no’s and no responses before you get a yes, but patience and perseverance in this game pays off! Stay confident and don’t give up!

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

Social Media for Authors

Social Media for Authors

Social media is the perfect way for authors to promote their books. It’s free, easy to use, and a dynamic way to grow your audience. In fact, with the right posts, if you go viral, you can explode your audience overnight.

Before your book is even finished, you can start a social media campaign to promote your book. That’s a mouthful, and if you’re new to social media or to book promotions, you may find that phrase alarming. “CAMPAIGN” implies a lot of work.

Don’t be mentally derailed by the notion of a “social media campaign.” Using social media is not rocket science nor brain surgery (in fact, if you need a quick and dirty course on Instagram, just shoulder tap the nearest 12-year-old). In basic terms, it means interacting with people who like you, like your work, and want to read your book.

There are thousands of articles on the dos and dont’s of social media, but here’s what we’re here to tell you: You’re going to figure out what works for you and what doesn’t and go from there. Social media is a fluid, evolving forum, so don’t feel like you’re locking yourself into a strategy or road map.

In fact the more flexible you are to changes along the way, the better social media may work for your promotions, since you’ll be keeping pace with what’s trending and your finger on the pulse of your audience’s needs and wants.

Without further ado, here’s what you need to do to get social media working for you and your book sales:

1. Start Last Week

Or right now. Building a strong social media presence can take months, so don’t wait until you’re done with your book to move the marketing along. Ideally, you want to start developing a social media following before you even start drafting.

One of the mistakes rookie authors make is to wait to finish their piece de literary resistance before trying to build a social media following. No matter what phase of life your book draft currently is in—even if it’s just a wicked gleam in your author eye—NOW is the right time to build your social media presence.

Think about it: when you’re building anticipation as you work, it serves multiple purposes.

1) You can share with your audience how your book is moving along, and build steam so you have a bigger fan base when it launches.

2) You can interact with your audience and ask for ideas…for your book cover, your title, and even your character development. Who better to inform your book choices than your chosen audience?

3) You can keep motivation high to finish your book during the drafting and editing process. If you have a team cheering you on, you’ll be more likely to finish that project you’ve been talking about for weeks (or months, but hopefully not years).

If you’ve already started drafting, or even if you’ve finished your book, all is not lost. It’s not too late, but don’t waste another minute putting off delving into the world of social media. You don’t want to lose another day of free promos and audience excitement!

2. Pull Out the Big Guns

Social media is saturated with many different platforms. If you’ve never embarked on a focused social media campaign, then your head may be spinning trying to winnow down the choices and determine the right ones for you.

Here’s the good news: There’s no right way to do social media, and it’s a constantly evolving thing—so if it’s not working for you, then there’s no risk in mixing it up. If you are looking for a short list on what to focus on right out of the gate, you can’t go wrong with the duo of Facebook and Twitter.

Twitter and Facebook boast the most users and highest engagement numbers, so they’re a no-brainer to interact with readers, share your progress, and spread the news about any book events, signing, or the big launch.

According to Susan Orlean, New Yorker journalist and author of The Orchid Thief, “Twitter is a noisy cocktail party, with lots of chatting and quick interactions, a kind of casual free-for-all…while Facebook is a combination high school and college reunion and therapy group.”

Join those two parties and then branch out to the other social media platforms which support your book’s unique goals and purpose.

Do you have beautiful elements in your book, or along your book writing journey? Travel photos beg for the sun-dappled touch only an Instagram account can provide. Pinterest is the mecca for recipes and photos of food. (Do you hear us cookbook authors?) Are you a business type writing a how-to? Then hello, LinkedIn!

Explore what’s out there to add depth to your words.

3. Stay Positive

We all have that one person on our personal social media accounts who is an Eeyore. The sun is shining for the first time in three weeks and she’ll be the one to post a PSA about skin cancer, complete with close-up mole photos. Don’t be that person (unless you’re a dermatologist writing a book about skin care, then moles are fair game. Everyone else, steer clear).

Today’s world is heavy enough, so think twice before you contribute to the doom-and-gloom online. One of the toughest things about social media is the urge to purge. It’s tantalizingly easy to formulate a fist-shaking rant or negative thought and then disseminate it into the web without much thought for the fallout. That’s fine when your only followers are Aunt Sally and your dog-sitter, but when your goal is building your brand and your author name, then it’s best to tread lightly.

That’s not to say you need to shy away entirely from controversial topics, especially if your book focuses on the non-fiction genre (e.g. mole doctors). You may have valuable input to add on any number of non-light and fluffy topics.

We’re not telling you that there’s no place for serious information on social media, if that’s what your book is about. Just keep in mind that there’s a way to spin things online that leaves followers wanting more, and a way to spin things that leaves followers leaving your page in tears.

No matter the topic, try to post with positivity. You don’t have to be Ms. (or Mr.) Mary Sunshine 24/7, but your followers will notice and appreciate when you try to keep your posts away from the shady side of the street.

4. Don’t Feed the Trolls

The beauty of the Internet is that you can spread your word to thousands at the touch of a button. The dark side of the Internet is that strangers have cultivated a sense of anonymity and can consider any posts fair game for engaging in a war of words. It’s easy to feel baited by trolls online; some people enjoy pushing others’ buttons and they are darn good at it. It can be hard to turn the other cheek, but you need to consciously stay above the fray.

What happens if someone bashes you on your page? Nothing. That’s right, nothing! You’re better than this; ignore them. If that troll continues to flood your accounts with aggressive or angry comments, there’s always the block function. Use it. Don’t worry about alienating the “good” followers; by deleting the trouble-makers, you’ll create a more cohesive sense of community for those who add value to the party.

Remember: You’re in control. These are your business (or personal) accounts. There’s no reason to get weighed down by those eager to jeer and jab. Life is short and ain’t nobody got time for that nonsense. And if someone gets upset that you’re “censoring” (what amounts to abuse) and starts giving you a hard time for deleting negativity, well then…Delete, block, done!

5. Share Something Real

While you certainly want to share the news about your book, any upcoming promotions, and speaking events, you don’t need to make your social media ALL writing, ALL the time. Followers who like your work and your writing want to know about you…the real you. It will help you grow your audience if you show sides of yourself, other than the one serious side of Author-in-Training, LLC.

Social media was designed to build connections. Share what’s going on in your life, your likes, dislikes, personal insights. Have dinner at a fab new bistro and love the scallops? Post it! Traveling to Bali to surf? Post it!

Fans want to know the person behind the words, and allowing them tiny glimpses into what makes you tick as a person naturally builds a sense of rapport and connection.

Obviously, this is your business, so do try and walk a fine line. You don’t have to get overly personal on your author page and reveal so much that you’re uncomfortable. But a little insightful sharing about the man or woman behind the genius can go a long way. So much of the creative process is ultimately about connecting with others, so use social media to create and cultivate those connections.

6. Interact

Your audience has come to your social media accounts because they want to know more about you, your work, and your upcoming projects. Make them know that you appreciate their interest and attention by interacting with them.

It’s simple — like their posts, respond to questions, and let your audience know that their opinions and support matter to you. When you show them attention online, they’ll do the same for you, by sharing your posts and your work with their friends and followers. This will help grow your audience exponentially.

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

How to Market a Book Step by Step self-publishingschool

How to Market a Book Step by Step

The big day has finally come. You’ve worked hard on your book for months, and maybe even years. Now it’s finally ready for the world to see. You hit publish and follow through with everything you know about how to market a book step by step. With any luck, hard work and a lot of support gets your book to bestseller status.

Then a few weeks goes by. Rankings drop considerably. Despite your best efforts, your book plummets down the lists like a stone.

How to Market a Book to Sell Copies

We’ve all been there—that point as a writer when we realize we have to do the other stuff—stuff that keeps us away from writing and creating. In fact, writing and crafting a book is only about half of the process. If you don’t spend 40-50% of your ongoing efforts on marketing, you reach a limited number of people. Your message will get lost in the massive swirl of information available out there.

You want to sell more books right? Marketing a book isn’t always a “natural” step for most authors. We are writers and creatives, not marketers and salespeople. But if you can combine writing and marketing, you’ll not only be able to write, but also to sell books. And marketing yourself is where it’s at.

8 Ways to Market Your Book Like a Pro

Fortunately, you don’t have to be a marketing guru or have a degree in digital marketing and social media mastery to get the word out about your brand. By following some basic steps, you’ll be marketing your books in no time.

1. Identify Your Audience

This is critical when it comes to marketing your book. If you don’t know who your audience is, you’ll end up marketing to anyone. In other words, you’ll be shouting out about your book in a noisy room and nobody will hear you. Write for a specific audience. To market your book effectively you have to know:

Who they are: Who is your ideal customer? What kind of information are they looking for? How do these people spend their time? Create a basic profile of what your reader looks like.

Where they are: Your audience is hanging out somewhere. Whether it’s on Facebook, Twitter, Pinterest, or LinkedIn, they are communicating about the topic and niche your book is about. Find those people and you will be able to market your book.

What problems are they facing: It is really important to nail this one. Come up with 20-30 problems your target market is trying to solve. By providing a solution to these problems, you’ll zero in on the readers who are waiting for your bestseller to change their lives. Remember: somebody out there wants what you are offering; they just don’t know it yet!

Action Step: Create a reader’s avatar. This is a profile of what your average reader is like. Include things like gender, occupation, and problems and they are facing. Figure out what solutions you could deliver to help them. Then market specifically to those people.

2. Build Your Author Website

Can you imagine if you came home one day and your house was…missing? Well, that is what an author’s life can be like without a website to post fresh content. You’ll always be missing a home where you can park your books. Many authors think they don’t need a website because they can promote their books through social media or the author platform on Amazon.

Sorry, not exactly.

There is a huge difference. Having an author website is the difference between renting or buying a piece of property. When you rent, you are living in someone else’s space. It doesn’t belong to you and they can cancel your lease at any time.

Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate. You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published. When it comes to marketing your book, the sky’s the limit. You can:

  • Publish your book’s landing page on your site.
  • Post blogs about your upcoming book
  • Create a countdown timer for the book’s release date.
  • Set up an affiliate link to your Amazon page so you get commissions on book sales
  • Include sample chapters from your book
  • Link to video clips about the book on your website
  • Communicate directly with your email subscribers about new releases or your current blog post

To set up your website and personal blog on a paid server, you can try Bluehost or Godaddy. For a domain name, check out name.com

3. Build Your Email List

There is a saying going around that says: “the money is in the list.” Why? It’s simple. A list of followers who are in love with your writing will be the first to line up when you have a new product to sell. These people are essentially your customers.

Your email list is yours. It doesn’t belong to Amazon or social media. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.

If you are serious about promoting and marketing your current and all future books, building your list should be top priority. Nothing else comes close. Although building a list takes time, in the long run it is the easiest way to market. These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.99. But that is just the beginning.

You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch. As your book reaches more people, and you get more signups, your marketing capacity grows…exponentially.

Action Step: If you haven’t started on your list building, go to an email management system such as Mailchimp or AWeber and sign up for an account. Then get building and start to funnel your fans into your books today.

4. Reach Out to Influencers

When it comes to book promoting, nothing can have a bigger impact on your book than influencers. What is an influencer? Influencers can be podcasters, bloggers, or authors with strong email lists. It’s someone with an established platform that can get you noticed if they notice you.

An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example. Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book.

Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you can deliver value to their target audience.

Guest post blogging on an influencer’s is another way to market your book. For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche. They may have a blog, podcast, or a webinar on which you want to appear.

Action Step: Identify at least one influencer in your market and reach out to that person. Tell them who you are and what you do. Get on their podcast or get interviewed. Exposure to fans in your niche will have a big influence on book sales.

5. Leverage Two Social Media Platforms

Social media is a powerful way to promote your book. We can engage with thousands of people just by hitting a few buttons. But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything. If you try to connect with everyone, you’ll match up with nobody.

When promoting and marketing your book, you can’t be everywhere doing all things at once. That is why we recommend you choose two social media sites to work with, and post your content regularly to these two sites.

For example, you can have a YouTube channel and post weekly videos. After a few months you could build up a library of content, engage with new subscribers and even create a course out of your videos.

With Facebook, you can promote your book or blog using Facebook ads. You could also post popular quotes or snippets of material from your upcoming book.

With Twitter you can post multiple times a day with brief quotes or messages under 140 characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book.

We recommend choosing two social media platforms and focusing on consistent engagement. This will keep your book’s appearance fresh and invite new people in to check out your work.

Action Step: Choose two social media platforms and commit to publishing content regularly. If you only want to focus on one, master it and then move to another that is perfectly fine! It is better to do one thing and get it right then do two things poorly.

6. Plan Your Marketing Ahead

The best time to start marketing your book was six months ago. If you haven’t done that, the next best time for marketing your book is right now.

Many authors make the mistake of getting their book out there, doing a promo with their launch team and then start to work on a plan for marketing. The best thing you can do is have your marketing tools defined and ready to roll into action when they are needed.

Your marketing plan can include such things as:

  • Having a series of blog posts scheduled to publish at regular intervals
  • Interviews set up with influencers to talk about your book, either on the day of launch or just after
  • A course based on the book set to launch at the same time as the book or soon after
  • Giveaways through Goodreads that attract buyers to download your book by the thousands
  • Daily blurbs posted on Facebook or Twitter. Remember: Engage where your fans are hanging out.
  • Schedule a Bookbub promo (see next step)

Marketing takes planning, and you have to be strategic about it. This means building buzz early and keeping that buzz going for months up to and even after the launch. Continued marketing requires deeper tactics such as course building and consistently promoting through social media or Facebook ads, but the rewards are well worth the effort.

7. Get on Bookbub

Bookbub is the cream of the crop when it comes to promoting and marketing your book. In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch.

Bookbub has a massive following and can get your book delivered to thousands of readers. It really is the “Big One” when it comes to book promotion. The cost isn’t cheap and can run you anywhere from $200 to $2,000 for a promo, depending on the genre, category, and the price of your book.

But is it worth it?

Yes. Definitely.

For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2,000 copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list. From there you can upsell readers on your other books or even a course if you have one.

But on a side note, most authors get rejected the first time from Bookbub. If you do, just keep trying. Go here for Bookbub submission requirements. You can also check out the pricing here and submit your book here.

8. Write Another Book

Publishing another book is great for brand building. In fact, it’s much harder to market just one book unless it is a ground-breaking phenomenal masterpiece. Your book may be great, but you can compound that greatness by writing more books, preferably in a series.

With every new book you put out there you increase the chances of your work getting recognized by influencers and people online who are hanging out in all the places you can target for promotion and sharing.

Launching your book is only the beginning. The real work begins after the initial “bang” is over and you have to dig in deep to promote, engage, and provide solutions to readers’ problems. Remember: Marketing is about delivering a product [your book] to the right people [your audience] who need desperately what you have to offer [your solution].

Create this product for your readers, ship it to them and communicate in a way they understand—and you’ll become a great marketing guru as well as an amazing author.

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!