best self publishing courses

The Best Self Publishing Courses: Top 5 Publishing Courses

The time has never been better to write and publish a book. If you are thinking of writing a book but you are stressing out over all the steps to write, publish and launch to market, you should seriously consider enrolling in one of the best self-publishing courses available today.

Why take an online publishing course?

There is a lot to know beyond writing a book. Not to say the writing part is easy, but you will have greater confidence in writing and publishing your book with connections to a support network walking you through the steps.

Now we will take an inside tour of each best self-publishing course, the benefits of each course, and the best online publishing program for you.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in ourVIP Self-Publishing Program. Learn more by clicking here!

Here is a list of the best self-publishing courses we will cover:

  1. Self-Publishing vs Traditional
  2. How to Choose the Best Online Course for you
  3. Criteria to Choose the Best Self-publishing Course
  4. Self Publishing School with Chandler Bolt
  5. Authority Pub with Steve Scott and Barrie Davenport
  6. Self Publishing 101 with Mark Dawson
  7. Your First 10,000 Readers with Nick Stephenson
  8. Tribe Writers with Jeff Goins

Although all the best online courses here come highly recommended, the course content and purpose of each course varies depending on:

  • What you need as an author. Are you writing your first book? Scaling up your author platform to 6 figures a year?
  • Your budget. How much cash are you willing to invest in your self-publishing business?
  • Your expectations. What are you expecting by taking an online publishing program? A strong return on ROI? Can the course deliver on its promise?

If you’re a business owner looking to make a solid ROI and see how a book can help grow you business, just fill out the ROI calculator below.

Book Launch ROI Business Calculator

Just input your core offer product or service average order value to see just how much you can scale your business in the next 6 months, 1 year, and 3 years by writing and self-publishing a high quality book with Self-Publishing School!

But, before we dive into the best self-publishing courses on the market today, let me ask you this:

Depending how you responded to the above, this should give you an idea what course to enroll in.

Every day, thousands of books are self-published through various publishing companies: Amazon KDP, Barnes and Noble Press, or Apple iBooks to name a few.

Thousands of authors—just like you—have a dream to see their books in print, on a bookshelf, or for sale online in the Amazon store, the largest ebook retailer in the world.

To get your book to the publishing stage takes a lot of work. If you are not familiar with everything needed to self publish a book, you could end up spending more money than planned or, unknowingly fall into the hands of a deceiving vanity press publisher that waits for new authors desperate to publish.

Don’t let haste or desperation lead you to a bad decision. Check out the best courses here and any questions, contact support through the course so you can be confident you’re making the right decision.

Why Self-Publish Instead of Traditional Publishing?

Here are 7 reasons to consider self-publishing your book instead of traditional publishing:

  1. Writing a book makes you an authority in your area of expertise.
  2. Self-publishing a book, or series of books, creates an additional income stream that could lead to you making a living from writing in 6 months to a year. Publishing your book through one of the big 5 trade publishers could take years.
  3. Self-publishing lets you build your own business at your pace with the freedom to make key business decisions.
  4. Potentially you can earn more because it is easier to scale up when you have control over marketing and book launch pacing.
  5. Tax breaks by forming your own business and working from home.
  6. Publish more, publish faster. This means the potential to earn more in a shorter amount of time and scale up your email list at a faster rate: The key point here is, it’s faster all around.
  7. 0 rejection letters. That’s right, you can never be rejected as a self-published author. 

Some of the big titles available today started out as self-published books before being picked up by a major publishing house.

Recognize any of these self-published books?

  • Fifty Shades of Grey—E.L.James
  • The Tale of Peter Rabbit—Beatrix Potter
  • The Martian—Andy Weir
  • The Shack by William P. Young
  • Eragon by Christopher Paolini
  • Swann’s Song by Marcel Proust
  • Milk and Honey by Rupi Kaur
  • Switched by Amanda Hocking
  • Still Alice by Lisa Genova
  • The Celestine Prophecy by James Redfield
  • Hacker series by Meredith Wilder

So yes, self-publishing can be a great path to launch your writing career. You can work from home, set up a writer’s temporary workstation at your local Starbucks, or hunker down in a library hammering away at perennial bestseller after bestseller.

How Do I Choose the Best Online Course?

As a self-published author of 12+ books, I know firsthand what it is like to navigate through all the steps involved in writing a book. And writing the book can be the easy part!

Now, you might be thinking to just do it yourself without any help from a self-publishing course. I did this too, and I made a lot of mistakes that could have been avoided had I invested in a course with a built-in blueprint.

This is why I have put together a solid list of the best self-publishing courses on the market today. Only the best made this list because I know what it is like to waste money on courses that went nowhere.

I have personally been inside each of these courses so I can share with you first hand the pros and cons of each.

Why take a self-publishing course?

Good question. Take into account the marketing, networking, and getting the book ready for print. The steps are many and it is a big investment of your time and effort.

Do I need a course to write a book? Can’t I do this myself?

Yes, you can. But…

Publishing can be difficult with lots of moving parts. You start to feel like a juggler with too many balls in the air! And if you’re already spending the time to get it done, why not do it right.

That’s what we do here, and you can check out our bestselling Become a Bestseller program right here.

The good point of joining a course is, you are not alone. And, without support, a launch team to help launch your book, it is easy to make a lot mistakes could otherwise be avoided.

So, this is why we bring you this list of professional experts, each with years of book writing experience and marketing confidence, sharing with you the best strategies for writing, launching and selling more books. And yes, despite the flood of material out there these days, you can make money from self-publishing…if you do it right and learn from the best.

Making the Cut: The 7-Point Criteria for Choosing the Best Self Publishing Course

  1. The instructors for each course are multi-bestselling authors with the sales and platform to show it. They are trusted by the industry with solid reputations for being honest and driving their business with integrity.
  2. The course content is current and up to date. In an industry that is constantly changing, publishing courses can become outdated within a year. The courses here are updated regularly with additions and updates every few months. 
  3. Based on industry reviews and student satisfaction, the courses are praised and recommended by authors who have been through the programs.
  4. The strategies and business practices of the owners do not break any rules pertaining to Amazon’s rules and are morally sound.
  5. I have personally taken these courses and recommend each one.
  6. The material, content and overall course is professionally packaged and high quality.
  7. Support: When you run into trouble, you want to know that you can talk to someone and get everything sorted quickly and efficiently. No-fuss. 

Take note: Several courses are open for a limited time only at certain times of the year. The enrollment period is usually every three months, but this varies. 

Self Publishing School with Chandler Bolt

self-publishing-school

Self-published entrepreneur and bestselling author Chandler Bolt quit college back in 2014 and set out to write a book called The Productive Person. The book was hugely successful and Chandler soon set up an online course to help authors self publish their books…in just 90 days! 

Yes, the professionals at Self Publishing School are making big claims: You can go from blank page to published book in as little as 90 days. To date, close to 5000 authors have been through the course since it started in late 2014.

The online publishing course has been featured by INC 5000 as one of the 5000 fastest-growing private companies in America.

With this comprehensive go-at-your-own-pace blueprint, the school has created an easy-to-follow system to take you from first time author to course creator with three pillar courses available.

Breakdown of Course Content

When self-publishing school first started out they had a basic course for writing and publishing a book. There are now four premium courses to choose from on the platform, including a full fiction course piloted by successful self-published fiction author RE Vance.

Become a Bestseller—Blank Page to Published Author and Everything Inbetween: From blank page to published author, write your book in 90 days with this course. There are 3 modules to walk you through the program with over 4 hours of video, bonus content and an outsourcer rolodex to assist with hiring professionals for all phases of the book production along with over $1,000 in exclusive Self-Publishing School student discounts and specials.

  • Mindmap / Outlining
  • Target Audience Deep-Dive
  • Writing
  • Book Production Instructions/Guides
  • Marketing and Publishing
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book
A Peek Inside the Self-Publishing School Become a Bestseller Program
best-self-publishing-programs
Modules 3-5 out of 12 of Self-Publishing School’s Become a Bestseller Program

Fundamentals of Fiction & Story: For all the fiction writers looking to learn everything you need to in order to write a high-quality fiction book that actually sells! Fiction is a different game than non-fiction, and Self-Publishing School knows that, employing a bestselling fiction coach to work through plot, the craft of writing, and selling.

  • Writing, editing, and mindset
  • Launching your book
  • The business of writing
  • Children’s book module
  • Memoir module
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book

Sell More Books: For authors that have already published a book and are focusing on book marketing and promotion to achieve sales results. Most often, these are business builders using their book to grow their business or those looking to make being an author their full-time job.

best-self-publishing-course-marketing
  • Launch Strategies
  • Email Marketing Strategies
  • Foundation Strategies
  • Author Brand Strategies
  • Advanced Marketing Strategies
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book

Course Building for Authors: Building a course from your book? This premium course is made specially for those authors ready to take their platform to the next level.

  • Plan & Develop Your Course
  • Create and Upload Your Course
  • Market and Sell Your Course
  • Expert Interviews with Industry Experts
  • Milestones to Track Your Progress
  • 1-on-1 Tailored Coaching for YOUR Book

Each course comes with its own customized, professional workbook. The best part of these courses is that you will be assigned a personal coach after being accepted into the program.

Course Details

Cost to Enroll: Speak to an SPS representative to discuss best course options and pricing, as each program price varies.

Availability: If you meet the course requirements you can start right away

Target Author: Writing your first book, advanced or pro authors, business owners or future business owners. SPS has courses to cover any level.

Enrollment Availability: If you qualify for access to the course, you will speak to a self-publishing representative who will set you up with the best course to meet your publishing goals.

Sound like something you want to do? Click here to schedule your FREE 1-hour Breakthrough Sessions with a Publishing Success Strategist.

New call-to-action

6 Reasons to Enroll with Self Publishing School

  • The one-on-one personal coaching that comes with each course. You will get the best results by working with a professional student success coach.
  • One hour clarity call with your coach to drill down into your book idea.
  • Up to 4 weekly live online mastermind group trainings & Q&A, one with Chandler Bolt himself
  • Customized workbook comes with each course
  • Mastermind Facebook Community of 2500+ active participants.
  • 4 premium courses to meet your publishing goals

Self Publishing School has a long track record of successful students that have written, launched and turned their dreams of being published into a reality. The course is fast-paced and doesn’t waste time on details.

Authority Pub Academy With Steve Scott and Barrie Davenport

publishing courses

Steve Scott [also known as S.J. Scott] is one of the biggest names when it comes to self-publishing. He has been marketing online for a long time and when the eBook craze started back in 2011, Steve was one of the first authors that as in there doing it.

Steve Scott has published over 70 books and has been branded as the “Heavyweight of Self Publishing.” He runs the blog Develop Good Habits. Together with his writing partner Barrie Davenport [Live Bold and Bloom], Steve and Barrie created Authority Pub Academy.

With the combined talents of two bestselling authors, Authority Pub is everything you would expect it to be: A self publishing course that is focused on teaching authors to write and publish, not just a book, but focuses on building out an author platform.

self-publishing-courses

In today’s overwhelming jungle of books, with thousands being published daily, Steve Scott recognised the importance of turning your book platform into a brand and a book business.

This is the strength and focus of this course, and there is loads of videos, downloads and information taught from two authors that have been engaged in the self-publishing business from the beginning.

Breakdown of Course Content

Authority Pub Academy is made up of 6 modules:

  • Module 1: Setting the Author Mindset and Building a Writing Habit
  • Module 2: Niche Focus and Researching a Perennial Bestseller
  • Module 3: Outlining, Writing a First Draft and Editing
  • Module 4: Pre-Publishing and Setting Up Your Book in KDP
  • Module 5: Lead Magnets, Reviews and launch Strategies
  • Module 6: Advanced marketing and Scaling Up Your Author Library

Authority Pub is a plethora of knowledge and both Steve and Barrie have learned everything through years of trial and error. Authority pub is a “one-stop resource to help writers streamline the whole process.”

Course Details

Cost to Enroll: $597 or 2 payments of $348

Availability: Anytime

Target Author: If you are just writing your first book, or already published and looking to scale up your author platform with more content and strategies that increase long term growth, Authority Pub is for you.

6 Reasons to Enroll with Authority Pub Academy:

  • Advanced supplementary materials includes WordPress blog setup mastery, Canva tutorial, email walkthrough using Aweber and Evernote tips for productive writing
  • Course content professionally delivered via high definition videos supported by quality downloads
  • Solid case studies and examples of writers who have made it work
  • Effective advanced marketing strategies to scale up your books
  • The course removes any guesswork and provides students with a clear roadmap
  • 30 day “try it, test it, apply it” money-back guarantee

Self Publishing 101 with Mark Dawson

publishing courses

I became interested in Mark Dawson’s platform as a big fan of his John Milton action series books and Isabella Rose thrillers. If you’re looking for a great read this weekend, I’d highly recommend these books.

As a traditionally published author who used to write for a big firm, Mark Dawson started self-publishing his action and thrillers and, to date, has sold over a million copies. Mark has published 25+ books, has three series in the works, and is constantly launching bestseller after bestseller. His monthly earnings in 2015, according to an interview in Forbes.com, Mark Dawson was being paid $450,000 a year for his works.

So, who better to learn the craft of self-publishing than an established author with both a library of successful bestsellers and the income to show it. This brings us to Self Publishing 101, Mark Dawson’s course for authors.

If you are new at self publishing or have been publishing for awhile, this course has something for everyone. You will learn the basics as well as advanced marketing strategies to scale up your author platform.

With Self Publishing 101, you’ll will write, launch and market a quality book that sells. Although Mark Dawson is mainly a fiction author, the course can be customized for nonfiction writer’s. The same marketing strategies apply to both.

Breakdown of Course Content

Inside Self Publishing 101, the course is broken up into 8 modules that includes:

  • Build Your Platform
  • Pre-Publication
  • Amazon Exclusive or Go Wide
  • Go Wide
  • Generating Traffic
  • Advanced Teams & Launching
  • Getting Reviews

As additional bonuses, there is also a tech module that walks through how to build a website, lead magnets, email service providers, and formatting your book. 

The best part of this course is the system Mark teaches for email list building through an author website. Building an email list is critical to the success of any author, and Mark and his team have these bases covered.

Course Details

  • Cost to Enroll: $497 or 12 monthly payments of $49.00. Comes with a 30-day money back guarantee.
  • Availability: Closed after enrollment begins. Cycle is every 3-4 months.
  • Target Author: Beginner, intermediate and advanced authors looking to build a rock-solid fan base through email list building and advertising.

6 Reasons to Enroll with Self Publishing 101

  • Deep dive into the Amazon algorithm
  • Focuses on subscriber communication and building an email list
  • Bonus tech library with an introduction to using advanced apps and tools
  • Active Facebook group with high response time
  • Additional “Writing Copy for Facebook Ads” module
  • Reasonably priced course for the value it delivers 

Your First 10k Readers with Nick Stephenson

self publishing options

If you are looking for a comprehensive, in-depth, no-holds-barred course on marketing tactics, Nick Stephenson’s Your First 10,000 Readers is that course.

Created by a bestselling fiction author, Your First 10k Readers is a different beast from the other best courses listed here for one defining reason: It isn’t about writing your first book.

The course assumes you already have a book, or a library of books, and now you want to take what you’ve got and line it all up in order to grow your list to a 10k readership…and beyond. 

Your First 10k Readers is really better suited for the more seasoned author. It gets into the nitty-gritty of the Amazon algorithm, merchandising, keywords and niche marketing, email marketing, landing pages, giveaways, and what Nick calls “You’re secret sauce.”

So yeah, there’s a lot going on here.

Let’s take a look inside.

Breakdown of the Course Content

The course consists of 6 modules that you can work on at your own pace. The modules are:

  • Module 1: Rule the Retainers.

This includes Amazon Algorithms, Merchandising, Broad Reach VS KDP Select, and Pricing.

  • Module 2: Generate Endless Traffic.

This includes Keywords & Niches, Using Free Books, Smart Promotions, and The Author Dream Team

  • Module 3: Convert Traffic Into Fans

This includes Traffic Funnels, Optimize Your Website, Giveaways, and Events Marketing

  • Module 4: Build Engagement and Sell—Without Being “Salesy”

This module includes Why Readers Don’t Buy, Priming the sale, Scarcity, the Secret Sauce, Social Media Mastery, Getting Reviews, and Auto-Responders

  • Module 5: Launch Strategies

This module includes Launch Teams, Building Buzz, and Launch Day

  • Module 6: Facebook Advertising

This module includes Intro to Power Editor, How to Track Results With Pixels, and Ninja Tricks.

writing and publishing courses

In addition to the 6 core modules, there is also a wide range of bonus content that includes rock star author interviews, email swipe files, and tools of the trade bonus section.

Course Details

  • Cost to Enroll: $597 or 12 monthly payments of $59.00. Comes with a 30-day money back guarantee.
  • Availability: Enrollment anytime.
  • Target Author: Intermediate and advanced authors needing advanced tactics to scale up author platform and build your publishing business into an empire

6 Reasons to Enroll with Your First 10k Readers

  • Membership includes author interviews with big industry authors Mark Dawson, Joanna Penn, Simon Whistler, Bryan Cohen, and Nick Loper
  • A powerhouse of book marketing tactics for both fiction and nonfiction authors
  • Video content is high quality, fast-paced and engaging
  • Comes with a highly-engaged private Facebook group
  • Includes a BONUS course “The 60-Day Author” for writers who haven’t published yet
  • Includes a members cheat sheet that breaks the course down into a comprehensive blueprint

Tribe Writers with Jeff Goins

publishing courses

Jeff Goins is the best-selling author of five books including The Art of Work and Real Artists Don’t Starve. He is the owner of Goinswriter.com where he shares his thoughts on writing, life and creativity.

With a successful blog and five bestselling books, it isn’t any surprise that Jeff has a writing course to market to his raving fans of authors: Tribe Writers

Jeff’s course is packed with material. With the formula presented in Tribe Writers, you as the author can create your own path to creativity. There are twelve steps of a tribe writer that allows you to tailor fit the best plan while keeping your unique voice.

Tribe Writers is broken up into four individual modules:

  • Module 1: Honing Your Voice
  • Module 2: Establishing a Platform
  • Module 3: Expanding Your Reach
  • Module 4: Getting Published

In addition to the four modules, you also get:

  • Exclusive interviews with over a dozen authors, bloggers, and publishing experts
  • Access to the Tribe Writers community of 6000+ members
  • Live conference calls to ask questions and get help
  • Downloadable PDF workbook that summarizes every lesson
  • Admission to a private Facebook group only for students

The modules take about 2 weeks to get through but you can move at your pace.

This course comes with five additional bonuses to support you including You Are a Writer eBook + Audiobook and The Perfect Book Launch.

Where Jeff’s Tribe Writers is different from the other courses is, a strong emphasis on honing your ideas and creativity as a writer to create a unique brand. There is a strong foundation for support and networking with hundreds of other authors.

Best 6 Reasons to Enroll with Tribe Writers

  • Loaded with tools to help get you started
  • Community of writers to help you when you get stuck
  • Lots of valuable content and expert interviews included
  • Designed to show you how to find your voice and audience
  • Monthly conference calls to keep you on track
  • “12 steps of a Tribe Writer” that clearly outlines the expectations of the course.

Ready to Write and Publish Your Bestseller?

All of these courses are excellent in their own way. Depending on your budget and writing goals, you might choose one over the other.

Now that we have taken an in- depth look at the best self publishing courses for you to write your bestseller, you have a solid idea of what to expect from each course. The question is: Are you ready to write your book?

The best writing course you decide depends largely on your goals as a writer.

Are you writing one book only and need a step by step process to guide you through to published author? Self Publishing School could be a match. Keep in mind they do have additional courses for marketing and business including Sell More Books and Course Building for Authors.

Do you want to build a solid library of books and focus on your author platform? Authority Pub Academy could be your best match. Let Steve Scott and Barrie Davenport guide you towards your success of being a multiple bestselling author.

Do you want to learn the essence of email list building, creating an author website and setting up landing pages that convert readers into subscribers? Self Publishing 101 could be the best choice to make.

Need more advanced marketing tools from one of the best in the business? Your First 10k Readers is the path you might consider, and…

Interested in a course that focuses on honing your creative writing talent while showing you how to connect with your unique voice? Tribe Writers with Jeff could be the best option.

Or, you might decide you need two courses and combine together for maximum impact. Self Publishing School can show you how to go from blank page to published author in 90 days. But Nick Stephenson’s course can teach you the more advanced analytics and how to really build out an online book business.

So now, make a choice. You have been sitting on this long enough. Your book won’t write itself and if you have written it already, take it to the next level.

Your move.

Life is short.

Take action now.

It’s your time to write that next perennial bestseller!

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in ourVIP Self-Publishing Program. Learn more by clicking here!

book marketing

How to Market a Book: 2020 Book Marketing Strategies to SELL

Just because you wrote a new book doesn’t mean that your book is guaranteed to sell.

Harsh? Maybe. But it’s true. And here at Self-Publishing School, you first have to learn the truth before taking action.

Even if your book is the next Great American Novel, it won’t be a success if it doesn’t get into the collective conscious of the public. 

This is why you need good book marketing tactics to back it up.

We actually teach a ton of pre-launch and post book launch marketing plans in our programs here at Self-Publishing School. You can check those products out right here.

Join your FREE Step-by-Step Training to Consistently Earn 4-Figures From Your Books  Whether you have 1 book or 20, find out the exact launch, tactics, and blueprints the top 1% of authors use to generate reliable royalties (and beat the Amazon Algorithm)! Start Your Consistent Book Sales Now! <https://selfpublishingschool.lpages.co/smb-eg-webinar data-lazy-src=

Here are the book marketing strategies we cover:

  1. Book marketing for authors during Covid-19
  2. Social media marketing strategies
  3. Use a launch team for book marketing
  4. Pricing your book effectively
  5. Build a website to market your book
  6. Grow your email list
  7. Influencer outreach for book promotion
  8. Apply for BookBub
  9. Land interviews on podcasts
  10. Reach book clubs
  11. Write another book

Book Marketing for Authors During the Covid-19 Pandemic

We wanted to add this section at the top in light of everything happening with the Coronavirus sweeping the world.

With so many shut-downs and quarantines, Amazon has decided to cut down production considerably—and this includes paperback books.

For self-published authors, this is a huge problem. After all, some of you make a living from your book. So we wanted to offer you a few pieces of advice that we’re also sharing with our paying students at this time.

Here are some tips for book marketing during the Covid-19 Pandemic:

  • Switch to an ebook-first marketing plan (switch marketing images to ebooks, talk about the ebooks, make ebooks top-of-mind so more buy those versus physical copies)
  • Promote that your paperbacks are on other websites (Barnes and Noble, etc.) instead of sending them right to Amazon
  • Have any collaborators or those who sell your book via an affiliate link with Amazon switch to a different distributor or an ebook link for the time being
  • Reduce your ebook price or run a special to get the word out
  • Connect the current events to your story or message (it’s a GREAT time for dystopian authors and those with work-from-home material)
  • Offer a free PDF for anyone who buys a paperback (so they can start reading right away, waiting until their physical copy arrives)
  • Run a special that donates a % of the profits toward families in need during this time
  • Make sure that while still promoting, you’re aware of others’ struggles and hardships during this time. Be sensitive with your messaging.

This is a crazy situation for all of us and all we can hope to do is tweak our lives to fit the current times, and this includes self-published authors impacted by Amazon’s change.

Book Marketing for Self-Published Authors

Marketing takes planning, organization, and consistent action; it’s hard work. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base.

And since you’re the one who knows your book from cover to cover, your backstory, your reasons for writing it, and who your ideal reader is, it’s your duty to put a plan in place to best connect with your intended audience and share your story.

We know, we know…you’ve put a ton of effort into writing, editing, and getting your book ready for publication that the thought of adding another layer of “work” is not the most appealing idea.

But realize that if you launch your book without a marketing plan, FAR fewer people will read it.

It will hamper the success of the book you’re working on now, as well as others you plan on publishing in the future. So if you dream of becoming a New York Times bestselling author, or if you want your book to help you reach other lifestyle goals, a book marketing strategy is your essential key to success.

Book Profit Calculator for a Marketing Plan

If you want to know why you have to market your book, the profits will explain it.

If you want to make a living writing your books, it’s important to understand exactly what that means.

In order to earn a living writing your books, understanding how many books you need to sell and what you’ll bring home for each is vital.

Check out this book profit calculator in order to know how much you need to market in order to become a full-time self-published author.

STEP 1

Enter Your Information Below To Calculate Your Potential Book Sales

STEP 2

Want to receive personalized tips on how to sell more books right in your inbox?

CONGRATULATIONS!
Here's What You'd Earn:

Your profit per book:

In 3 months, you'll make:

In 6 months, you'll make:

In 1 year, you'll make:

How to Market a Book on Social Media

Having a quick overview of exactly what you can do and how much time and effort each will take can help you better plan for your book marketing plan.

Here are our recommended book marketing strategies and what you need for each.

Book Marketing PlatformWhat to do
Twitter- use appropriate hashtags
- post relatable tweets to increase shares
- engage by liking and replying to others
- search common hashtags to find your audience
Instagram- use appropriate hashtags
- post photos related to the content of your book
- engage by liking and replying to others
- ask questions in photos to increase engagement
- search common hashtags to find your audience
Facebook- create a page for yourself or your book
- post video content
- go Live to answer questions or discuss your book
- post blog posts supporting your topic/ideas/book
Pinterest- create pins linking back to your website
- repin content related to your genre
- create appropriate boards for your content
- optimize pins with keywords
- join group boards
- connect with others who pin similar ideas
LinkedIn- great for business-related topics
- share insights/stats
- share blog posts supporting your ideas/topics
- connect with leaders in your industry
Personal Website- create a website
- maintain a blog with posts about your main topic
- use this to create an email list
- keep this updated regularly

Free Book Marketing Plan

Having seen and been involved in so many book launches ourselves, we know what works and what doesn’t when it comes to book marketing.

We’ll walk you through a play-by-play of exactly what you need to do so that your readers can find your book and buy it.

We’ve broken this guide down into three main sections for learning book marketing:

  1. Pre-Launch: Building Your Book Marketing Launch Team
  2. Pricing Your Book for Maximum Sales
  3. Post-Launch: 8 Strategies for Selling More Books

Let’s get started!

Pre-Launch: Build Your Book Marketing Launch Team

The first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as it’s also commonly referred to.

What is a launch team?

The ideal launch team, also known as a “street team,” is a dedicated, hand-selected group eager to make your launch successful. If you use your team’s talent and communicate well, there’s nothing your launch team can’t accomplish!

This video does a great job of detailing what a launch team is and exactly what they do:

 

#1 – Launch Team Size

The first step is to determine the projected size of your book marketing launch team based on the size of your audience.

Your audience is anyone interested in you, your book, and your product.

They could be five of your lifelong friends, members of your community, big organizations you’re connected to, social media followers, email subscribers, anyone who might be interested in what you’re sharing.

If you have a smaller following, we suggest you aim for a launch team of 10-50. Those with hundreds in their network can aim for 100-250 team members.

How to Find a Launch Team

If you don’t have much of a following right now, start by looking at your personal inner circle— your family, your close friends—then branch out to their connections, families, and colleagues.

You can reach out to peers from college, your volunteer work, or even your first job. You may even consider parents at your child’s school, fellow dog owners, or members of your yoga class.

Even though you may not know these people well, they are a part of your network, and you may be pleasantly surprised to discover that they’re inspired by your book and would be eager to share it.

Once you’ve completed this exercise, you should have an initial list of potential launch team members!

#2 – Recruit Quality People for Your Launch Team

Now that you’ve determined your potential recruitment pool, the second step is to initiate contact and gauge their interest level.

The most important lesson to consider about your book marketing launch team is that QUALITY trumps QUANTITY.

One top-quality, dedicated team member trumps a handful of mediocre ones.

To begin recruitment for your launch team, create a simple questionnaire process that describes your book, your expectations of the team, and questions asking:

  • Why are you interested in supporting my book?
  • What part of my book speaks to you?
  • What specialized skills can you contribute?
  • What’s your available time commitment?
  • Who are influential people you can reach out to?
  • Why would these influential people be interested?

To sweeten the recruitment deal, feel free to offer a free signed copy of your book or an inclusion in the “acknowledgments” section. You can easily do this through email, or through online forms like Typeform.

#3 – Record a Welcome Video

Take the time to record a warm welcome video for your new supporters! In your video, first, congratulate your team for being selected and express gratitude for their help.

Then, detail your expectations, your unique mission for writing your book, and why you want to share it with as many people as you can!

This welcome video will help you create a more personal connection with your book launch team, and show them a bit more about why you’re creating it and what message you’re trying to convey.

Be sure to send it to everyone who completes your questionnaire!

market a book

#4 – Establish a Communication Style

Here’s the secret to a successful book marketing launch team: Effective communication.

Communicate with your team regularly to keep them focused on weekly tasks, progress, and innovative ideas by doing the following:

  • Strive to send one email per week preceding launch then increase it to three or more during launch week.
  • Use a Facebook group to engage, share ideas, and post feedback. Set the tone by posting “Dos and Don’ts” to keep conversations focused and positive.
  • Boost morale and build rapport by sharing inspiring quotes, gifts, and goofy photos to keep energy high and build vital connections.

No matter which mode of communication you’re using, remember people like to be treated well.

Always make sure your team knows how grateful you are to them and their dedication!

#5 – Book Marketing Launch Team Assignments

You can’t just build up a catalog of supporters and not use them, though. You have to give them small assignments to help you with launching and the book marketing process in general.

It might feel weird telling people to help you, but don’t worry about it!

They’re here because they want to support your project, and as long as you’re gracious and ask nicely, they’ll be happy to support your work.

Facebook Groups will be the most effective way to dole out weekly team assignments.

Here are some book marketing initiatives you can assign your team to do:

  • Share snippets of content from your book across social media
  • Submit reviews on Amazon
  • Add their reviews to Goodreads
  • Share a book review on their YouTube channel
  • Record a testimonial for your book
  • Buy extra copies to give to their friends
  • Give you more marketing ideas!

#6 – Utilize Talents

Your team members will have a different variety of skills and talents, and it’s your job to effectively manage your team by assigning work based on their strengths.

To identify your team’s talents, write a post during the introductory week and say the following:

“If you have any special talents or connections you’d like to lend towards my book launch, please comment on this post and let me know. I’m looking for ways to help spread my book’s message to a wider audience.”

#7 – Have Fun and Say “Thank You!”

Your launch team will commit weeks of their time, energy, and talent, so make sure you thank each and every person for their contribution!

Ensure that each person on your team feels valued and appreciated for their efforts.

And most importantly, let them know how to get your book for free (or at least at a deep discount)!

Which brings us to…

How to Price Your Book

One of the most important factors in how successful your book launch is will be how you price it.

To find out how to price your book for success, we recommend reading Book Launch.

But for the sake of this article, here are some of Self-Publishing School’s biggest secrets that will get your book to soar up the Amazon’s charts:

  • If you have a sizable audience, we recommend launching your book for $0.99, and then increasing the price to $2.99 or higher after about a week.
  • For first-time authors, we recommend Amazon’s Free Book Promotions for your book launch.

Although you won’t get paid by putting your book out for free, realize that it will be featured on another author’s page which instantaneously increases your exposure and recognition.

Once the free promotion has ended, switch your book’s price to $0.99 for the following week, then slowly increase the price by $1 per week until sales stagnate.

Post-Launch: 8 Book Marketing Strategies for Selling More Books

All marketing—no matter which market or industry—is fundamentally about people and making connections.

Part of pitching your book will be figuring out how your book relates to your readers and how they will benefit from it.

Now that your book is out in the wild, you want to get as many people to it as possible. Here are the eight best strategies for doing just that.

#1 – Build Your Book Website

Can you imagine if you came home one day and your house was…missing?

Well, that is what an author’s life can be like without a website to post fresh content.

You’ll always be missing a home where you can park your books. Many authors think they don’t need a website because they can promote their books through social media or the author platform on Amazon.

Sorry, not exactly.

There is a huge difference. Having an author website is the difference between renting or buying a piece of property. When you rent, you are living in someone else’s space.

It doesn’t belong to you and they can cancel your lease at any time. Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate.

You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published.

When it comes to book marketing with your own website, the sky’s the limit. You can:

    – Publish your book’s landing page on your site.
    – Post blogs about your upcoming book
    – Create a countdown timer for the book’s release date.
    – Set up an affiliate link to your Amazon page so you get commissions on book sales Include sample chapters from your book
    – Link to video clips about the book on your website
    – Communicate directly with your email subscribers about new releases or your current blog post

    And you can also set up a Google Alert so you can be notified about where your name and your book show up online.

    If someone gives you good feedback or a stellar review, reach out and thank them and ask them to link back to your book’s website.

    Action Step:

    If your book doesn’t already have a website, get one started! To set up your website and personal blog on a paid server, you can try Bluehost or Godaddy and use WordPress for building your site.

    #2 – Build Your Email List

    There is a saying going around that says: “the money is in the list.” Why? It’s simple. A list of followers who are in love with your writing will be the first to line up when you have a new product to sell.

    These people are essentially your customers.

    Your email list is yours. It doesn’t belong to Amazon or social media. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.

    If you are serious about your book marketing your current project and all future ones as well, building your list should be a top priority. Nothing else comes close.

    Although building a list takes time, in the long run it is the easiest way to market.

    These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.99. But that is just the beginning.

    You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch.

    As your book reaches more people, and you get more signups, your marketing capacity grows…exponentially.

    Action Step:

    If you haven’t started on your list building, go to an email management system such as Mailchimp or AWeber and sign up for an account. Then get building and start to funnel your fans into your books today.

    #3 – Reach Out to Influencers

    When it comes to book promoting, nothing can have a bigger impact on your book than influencers through book endorsements.

    Even Gary Vaynerchuk, one of the most influential and knowledgable people in the marketing game, thinks so.

    What is an influencer?

    Influencers can be podcasters, bloggers, or authors with strong email lists. It’s someone with an established platform that can get you noticed if they notice you.

    An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example.

    Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book.

    A lot of the time, they’ll want a free copy to read and review. You can also offer to support their future endeavors as a way of giving back.

    Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you can deliver value to their target audience.

    Guest post blogging on an influencer’s blog or website is another way to market your book.

    For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche.

    They may have a blog, podcast, or a webinar on which you want to appear.

    Action Step:

    Identify at least one influencer in your market and reach out to that person. Tell them who you are and what you do. Get on their podcast or get interviewed. Exposure to fans in your niche will have a big influence on book sales.

    #4 – Leverage Two Social Media Platforms

    Social media is a powerful way to promote your book to potential readers. We can engage with thousands of people just by hitting a few buttons.

    But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything. If you try to connect with everyone, you’ll match up with nobody.

    When promoting and marketing your book, you can’t be everywhere doing all things at once.

    That is why we recommend you choose two social media sites to work with and post your content regularly on these two sites.

    For example, you can have a YouTube channel and post weekly videos covering a wide range of topics centering around your book. After a few months, you could build up a library of content that will bring in the right audience, engage with new subscribers, and even create a course out of your videos.

    Here’s an example of Youtube content from a writer currently working on her first fiction novel. She created a Youtube channel to engage fellow writers, who are also readers:

    book marketing youtube example

    By creating a Youtube channel and giving advice about writing, she’s appealing to writers while also advertising that she is also a writer and has a book in progress.

    Switching gears to Facebook, you can promote your book or blog using Facebook ads that drive new readers to your Facebook page or your book’s website.

    You could also post popular quotes or snippets of material from your upcoming book. With Twitter, you can post multiple times a day with brief quotes or messages under 280 characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book.

    And if your book is more business-focused, you may find that LinkedIn works best for you, since it allows you to connect with new readers on a more professional platform.

    We recommend choosing two social media platforms and focusing on consistent engagement. This will keep your book’s appearance fresh and invite new people in to check out your work.

    Using Specific Hashtags to Grow on Social Media

    In the writing community, there are a number of very popular hashtags authors and writers use to connect with each other.

    Why make connections with other authors? Because almost every other is also a reader!

    Here are some of the top hashtags you can use on each platform:

    Twitter

    • #amwriting (as in, “I am writing”)
    • #writerslife
    • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
    • #writerprobs, #writerproblems

    Instagram

    • #amwriting (as in, “I am writing”)
    • #writerslife
    • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
    • #writerprobs, #writerproblems
    • #writersofig, #writersofinstagram, #writersofinsta

    Facebook

    • #amwriting (as in, “I am writing”)
    • #writerslife
    • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
    • #writerprobs, #writerproblems

    Action Step:

    Choose two social media platforms and commit to publishing content regularly. If you only want to focus on one, master it, and then move to another that is perfectly fine! It is better to do one thing and get it right then do two things poorly.

    #5 – Get on Bookbub

    Bookbub is the cream of the crop when it comes to promoting and marketing your book. In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch.

    Bookbub has a massive following and can get your book delivered to thousands of readers. It really is the “Big One” when it comes to book marketing.

    The cost isn’t cheap and can run you anywhere from $200 to $2,000 for a promo, depending on the genre, category, and the price of your book.

    But is it worth it? Yes. Definitely.

    For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2,000 copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list.

    From there you can upsell readers on your other books or even a course if you have one.

    Action Step:

    Go here for Bookbub submission requirements. You can also check out the pricing here and submit your book here.

    #6 – Interviews and Podcasts

    A local radio or podcast interview can introduce you to new readers. While this may sound intimidating, you can pull this off like a pro with a little preparation.

    Look to local colleges, podcast hosts, or local radio stations for interview opportunities

    (Pro Tip: Hosts love to interview up-and-coming authors, so you may be surprised at the many offers that come your way when you reach out).

    Reach out, let them know a little bit about your book and why it might be interesting to their audience, and include a free sample of it so they can see if you’d be a good fit.

    If you have a press release describing what your book is about, feel free to include that as well to give them more context.

    Then be sure that when you go on, you present a great story about your book and get their listeners excited to read it!

    Action Step:

    What are three podcasts or radio shows you could go on to talk about your book? Find their contact info and reach out with a pitch about having you on.

    #7 – Book Clubs

    Local book clubs are another goldmine of new readers; you already know they like books! Find and connect with these groups.

    You can offer to attend a meet-and-greet and hand out copies of your free signed book. You can also get your book listed in Facebook Groups and other groups dedicated to readers.

    There are also paid lists, such as Buck Books, that can reach tens to hundreds of thousands of readers. Book Launch also teaches what lists are out there, and which ones are the best to use.

    Action Step:

    Are there any book clubs you could join? Look on Facebook for groups that would be a good fit for your book.

    #8 – Write Another Book

    Publishing another book is great for brand building. In fact, it’s much harder to market just one book unless it is a ground-breaking phenomenal masterpiece.

    Your book may be great, but you can compound that greatness by writing more books, preferably in a series.

    With every new book you put out there, you increase the chances of your work getting recognized by influencers and people online who are hanging out in all the places you can target for promotion and sharing.

    marketing a book

    Join your FREE Step-by-Step Training to Consistently Earn 4-Figures From Your Books  Whether you have 1 book or 20, find out the exact launch, tactics, and blueprints the top 1% of authors use to generate reliable royalties (and beat the Amazon Algorithm)! Start Your Consistent Book Sales Now! <https://selfpublishingschool.lpages.co/smb-eg-webinar data-lazy-src=