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Nonfiction Program

Learn how to write, publish, & launch a book

Our students get personal coaching and full publishing support from a team that’s helped thousands of authors succeed.

stars 1 4.9 out of 5 Google Reviews

Learn how to write, publish, & launch a book
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7-module course

37 customized lessons

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3 Months

at 10 hours a week

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All levels

No experience required

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Flexible Schedule

Learn at your own pace

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7 modules

37 customized lessons

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3 Months

at 10 hours a week

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Designed for all levels

No related experience required

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Flexible schedule

Learn at your own pace

Our Become a Bestseller program gives you everything you need to go from idea to finished nonfiction book.

We pair you with a bestselling author who will coach you 1-on-1 through your entire writing and publishing journey. You’ll get a full course broken into simple modules so you always know what to do next, as well as join group coaching calls, get invited to a private author community with thousands of members, and get direct support from a professional publishing team that handles the technical work for you.

That includes your book cover design, formatting, category research, publishing setup, and a launch plan to help your book succeed. You’ll own your rights and keep 100% of your royalties. Some of our students finish their book and publish in under 90 days. We’ll help you do the same.

If you want to finally finish your nonfiction book, and make sure it’s one you’re proud of, this program is for you.

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Private Coaching
6 Calls
Group Coaching
Unlimited Calls
Author Community
1 Year Access
Digital Course
Lifetime Access

Don’t take just our word for it

See what our students are saying!

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“At least 100 people followed through and wrote me a review, shared it on social media, and that was the biggest thing—that strategy came from you and that was what sold 10,000 copies of my book in the first couple months.”
Gillian Perkins
Become a Bestseller
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“It may have taken us a few years to write our story, but with our coach holding us accountable we finished in six months. I sold over 3,000 books my first month and was on TV twice.”
Alexis & Justin Black
Become a Bestseller
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“I ended up with $82,000 total from my first launch. My life changed because I listened to what you told me!”
Dr. Sonia Wright
Become a Bestseller
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“Self-Publishing School pushed me to finally get my book out there. The coaches are amazing and the community support is unlike any other.”
Jessica Moore
Become a Bestseller
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“I’ve done more for my book, marketing, and brand in the last three weeks with SPS than I did in the previous five years by myself. SPS is changing my life!”
Lavonia Tryon
Become a Bestseller
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“I haven’t found another company so friendly while still offering high-quality, comprehensive content for everything book-publishing!”
Anita Oommen
Become a Bestseller
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“I’d talked about writing this book for 20 years but never got it near the finish line—until I found Self-Publishing School.”
Geanne Meta
Become a Bestseller
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“I just didn’t know how to launch this book. Now it brings royalties and speaking gigs. It’s amazing to see results without promoting it that hard. Just do it—take action!”
Charles Rose
Become a Bestseller
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“Investing in SPS is the best investment I’ve ever made in myself—better than a PhD or any job change.”
Nola Li Barr
Become a Bestseller
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“The quality of content, coaching, and community is by far leaps and bounds ahead.”
Amanda Florczykowski
Become a Bestseller
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How it works

1.

Book your strategy call with our publishing experts

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2.

Get instant course access and start your book journey

3.

Join 1:1 and group coaching calls to guide you through the process

4.

Publish your book, and celebrate becoming an author!

1.

Book your strategy call with our Publishing experts

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2.

Get instant course access and start your book journey

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3.

Join 1:1 and group coaching calls to guide you through the process

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4.

Publish your book, and celebrate becoming an author!

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250K+

Community Members

8000+

Published Students

1000+

Bestselling Authors

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Numbers that tell our story

The numbers don’t lie. We’ve taught thousands of authors just like you how to succeed in self-publishing.

Numbers that tell our story

The numbers don’t lie. We’ve taught thousands of authors just like you how to succeed in self-publishing.

250K+

Community Members

8000+

Published Students

1000+

Bestselling Authors

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What you get

1-1 Coaching

Book Cover Design

Marketing Materials

Optimized Book Description

Digital Course Access

Professional Book Layout

Launch Strategy

Keyword & Category

Author Community

ISBN Assignment

Global Book Distribution

Full Ownership Rights

1-1 Coaching

Digital Course Access
Author Community
Book Cover Design
Interior Formating
ISBN Assignment
Book Distribution
Launch Strategy
Marketing Materials
Full Ownership Rights
Keyword & Category Selection
Optimized Book Description
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Meet your coaches

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Scott Allan

Bestselling author and personal development expert with over 30 books published in 16 languages and more than 500,000 copies sold. Ranked as one of Amazon’s top 10 self-published nonfiction authors, he specializes in helping entrepreneurs use books as lead generators through book funnels, online courses, and business strategy.

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Karen Pina

Over 30 years of leadership in ministry, business, and publishing. Author of 15 books, certified coach, and seasoned entrepreneur. Her focus is on helping leaders, nonprofits, and business builders grow through writing, course creation, and personal development.

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Kurt Bubna

Seasoned author, speaker, and leadership coach with experience in traditional, hybrid, and self-publishing. His eight published books span memoir, self-help, devotional, and fiction. A certified coach and international speaker, he helps authors write transformative books rooted in personal growth and leadership.

Allison Davis's headshot.

Allison Davis

Author of Beyond Comfort Zones and founder of Open Heart Inclusion. She specializes in business and DE&I-focused books, speaking, and coaching, supporting authors in writing purposeful, impactful work across both nonfiction and fiction.

Allison Davis's headshot.

Ali Tugwell

Certified professional coach, bestselling author, and founder of the spoken word series Punspoken. She supports nonfiction writers with book strategy, marketing funnels, and creative momentum.

Brett Hilker's headshot.

Brett Hilker

Business strategist and leadership coach with a background in science and entrepreneurship. Has led coaching teams, advised 8-figure companies, and published Founder Fundamentals.

Digital Course Access

Become a Bestseller

7 Modules | 37 Lessons

Orientation

5 lessons

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What you'll learn

  • Tour of Your Author Platform
  • Customer Support
  • How to Use Zoom
  • Customer support

Module 1: Before You Start Writing

5 lessons

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What you'll learn

  • Books change lives
  • Self-publishing vs. traditional publishing
  • The author mindset
  • What to write about

Module 2: The M.O.R.E Method

5 lessons

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What you'll learn

  • Mind map
  • Outline
  • Rough Draft
  • Edit

Module 3: Pre-Book Production

7 lessons

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What you'll learn

  • Choosing a title
  • Author bio
  • Creating a KDP account
  • Book description

Module 4: Book Production

5 lessons

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What you'll learn

  • Formatting
  • Cover
  • Keywords & categories
  • Uploading to KDP

Module 5: How to Launch Your Book

4 lessons

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What you'll learn

  • Fundamentals of a bestseller
  • Creating an Author Central account
  • Using a launch team to sell more books
  • The 6-week launch plan

Module 7: Selling Books After Launch

3 lessons

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What you'll learn

  • The psychology of marketing
  • Relaunching
  • The road to your first 100 reviews

BONUS MODULE

3 lessons

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What you'll learn

  • Changing your book price
  • Reviewing your sales dashboard
  • Ordering author copies
Community

Author Community

Join a vibrant community of self-publishing authors who share tips, support, and inspiration!

Community

Author Community

Join a vibrant community of self-publishing authors who share tips, support, and inspiration!

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Our membership experience

Our membership experience

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"I cannot recommend Self Publishing School enough!! My experience was extremely positive and I have nothing but good things to say about everyone that helped me along the way, especially my coach!"
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Lauren Johnson
Published Author
”A real school that teaches and guides its students toward authoring skills with real-life implementation steps toward self-publishing. Knowledgeable, experienced, and caring instructors and coaches with a strong community of like-minded writers.”
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Kate Merrill
Published Author
"I cannot recommend Self Publishing School enough!! My experience was extremely positive and I have nothing but good things to say about everyone that helped me along the way, especially my coach!"
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Lauren Johnson
Published Author
”A real school that teaches and guides its students toward authoring skills with real-life implementation steps toward self-publishing. Knowledgeable, experienced, and caring instructors and coaches with a strong community of like-minded writers.”
image 1 3
Kate Merrill
Published Author
"I cannot recommend Self Publishing School enough!! My experience was extremely positive and I have nothing but good things to say about everyone that helped me along the way, especially my coach!"
image 1 3
Lauren Johnson
Published Author
”A real school that teaches and guides its students toward authoring skills with real-life implementation steps toward self-publishing. Knowledgeable, experienced, and caring instructors and coaches with a strong community of like-minded writers.”
image 1 3
Kate Merrill
Published Author
"I cannot recommend Self Publishing School enough!! My experience was extremely positive and I have nothing but good things to say about everyone that helped me along the way, especially my coach!"
image 1 3
Lauren Johnson
Published Author
”A real school that teaches and guides its students toward authoring skills with real-life implementation steps toward self-publishing. Knowledgeable, experienced, and caring instructors and coaches with a strong community of like-minded writers.”
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Kate Merrill
Published Author
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Frequently asked questions

Still have questions? The best way to get them answered is by booking a strategy call with one of our publishing strategists.

I’ve read that you provide some “Done for You” services. What does that include?

We design your cover, get you an ISBN, format your book, and publish it to Amazon for you. These are things other companies charge thousands of dollars extra for, and they become roadblocks to getting your books in readers’ hands. Our goal is to give you all the best features of traditional publishing while allowing you to maintain 100% of the rights, royalties, and creative freedom you typically give up with a traditional publisher.

Do you help me even if my book is already written?

Yes! We have several programs designed to serve authors with different needs, coming to us at different phases of their journey.

Are you a publishing house?

No, and this is the best part! We self-publish your book for you, giving you the best of both worlds. We do the work of a traditional publishing house, but you maintain 100% of the rights, royalties, and all of the other benefits of self-publishing.

Do I have to book a call in order to get started?

Yes. Part of our enrollment process includes a 1-hour call with a publishing strategist to make sure you’re a good fit for us, we’re a good fit for you, and to get you started in the right program and with the right coach to fit your needs.

Do you take royalties from my published book?

Absolutely not. You keep 100% of the profits you make from your book royalties.

Do you offer payment plans for your programs?

Yes. Programs can be purchased in full or paid over time.

Explore our programs

We offer specialized programs based on you and your book.

Nonfiction Icon
Nonfiction
We teach you how to write & publish a nonfiction book.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Fiction Icon
Fiction
We teach you how to write & publish
a fiction novel.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Memoir Icon
Memoir
We teach you how to write & publish
a memoir.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Children's Book Icon
Children’s Book
We teach you how to write & publish a children’s book.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Elite Icon
Elite
Comprehensive editing, publishing, and marketing—entirely handled for you.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
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Nonfiction Icon
Nonfiction
We teach you how to write & publish a nonfiction book.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Fiction Icon
Fiction
We teach you how to write & publish a fiction novel.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Memoir Icon
Memoir
We teach you how to write & publish a memoir.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Children's Book Icon
Children’s Book
We teach you how to write & publish a children’s book.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
Elite Icon
Elite
Full concierge service for your book. Comprehensive editing, publishing, and marketing—entirely handled.
1-1 Coaching Digital Course Access Author Community Virtual Writing Rooms Professional Book Production Publishing Support
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