Historically, if you wanted to publish a book, you needed an agent to get a traditional publisher to look at your manuscript. In fact, many publishing companies won’t even open a manuscript if it doesn’t come through an agent. What’s worse is that even if they do open it, it’s still unlikely that your book will be published and sold in bookstores!
Is there a better method?
Yes! In fact, there is another way for your book to not only be published, but to even become a bestseller! This method has led to the success of many authors, and is changing the book and traditional publishing industry.
It’s called, self-publishing.
Personally speaking, I’ve self-published 6 bestselling non-fiction books on Amazon, sold tens of thousands of copies, and continue to collect thousands per month in royalty checks. The success of my books has been directly responsible for the strong performance of my business, which has grown to over 7 figures in less than 2 years.
Five years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at one of the “Big 5” publishing houses.
This is no longer the case. Not only do you no longer need one of the “Big 5” companies to publish your book, now self-published authors are actively turning down offers from publishing companies!
So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.
Because many writers get overwhelmed with the abundance of information about the self-publishing process, I’ve created a step-by-step comprehensive self-publishing guide that will walk you through on the beginning steps on how to write your book all the way to self-publishing it on Amazon’s Kindle (KDP) Network.
This guide will cover:
- Deciding Why You Want to Write a Book
- Writing Your Book
- Getting Feedback on Your Book
- Choosing a Book Title
- Hiring a Great Book Editor
- Designing a Book Cover that Converts
- Creating Your Kindle Direct Publishing Account
- Formatting and Uploading your Book
- Self-Publishing Your Book
- Pricing Your Book
- Forming a Launch Team
- Maximizing Book Launch Exposure
1. Deciding Why You Want To Write A Book
What you need to decide first when self-publishing a book, is WHY you want to write a book. I encourage going through this brainstorming process as it’s the only way to ensure that you’re 100% committed to writing a book (and doing it for the right reasons).
Here are some questions for you to consider:
- Are you an entrepreneur or freelancer with a new business trying to get a leg up on your competition by publishing a book?
- Do you want to leverage your skills and knowledge to become a paid speaker or coach?
- Do you have a well established business and you want to write a book to diversify your income streams and land speaking engagements?
- Or do you already have a successful story, and want to build an asset that will share the knowledge and skills you’ve gained over decades of experience?
Action Plan: Come up with at least 10 valid reasons why you want to write a book. Use the questions above as a starting guide to brainstorm.
2. Writing Your Book
If you’ve ever tried to write a book, you might have had moments where you’ve stared at a blank page for hours with nothing to show for it Feeling frustrated, you resort to procrastinating and get nothing done! This is normal, writing a book is hard work.
In order to start writing your book, you must develop a writing process.
Here’s are some effective ways to develop the writing process:
- Buy a calendar. The best way to have your book complete is to have a calendar that schedules your goals per day/week.
- Create an outline. An outline is like a map of your book that provides direction to your story. It keeps you on track and ensures that your ideas are organized.
- Develop a writing habit. Condition yourself to write at the same time every day. With this practice, it will soon become a habit that will make writing a book automatic.
To learn more tips on how to write, here’s a tutorial video of the simple process I use to write over 1500 words per hour:
Action Plan: Create a resistance plan! Figure out which methods best filter out negative noise to get you into the writing process.
3. Getting Feedback on Your Book
When writing your book, it’s important to get as much feedback as early in the process as possible. As writers, it’s all too easy to retreat into your cave for a long period of time, spend countless hours writing what you think is the perfect first draft, only to find that a) your draft doesn’t make sense to anyone else or b) no one else is as interested in the topic as you originally thought.
Not only can a fresh set of eyes on your book help you catch typos and grammatical errors, but a new perspective can give you ideas for tightening up your story and making the theme more clear. Giving your book to one (or more) “beta readers” before giving it to an editor can also cut down on the time and cost of paying a professional editor.
Action Plan: Reach out to a few friends who could provide good feedback, and ask them if they’ll be willing to read a chapter or two (or the whole book!) as you finish writing.
4. Choosing a Book Title
Contrary to popular belief, you should never decide on a book title until after you are done writing your first draft. This is because choosing a book title first often results in you “writing yourself into a corner” because you’re trying so hard to align your story to the title of the book instead of writing what needs to be written.
Don’t make this more complicated than it needs to be.
The key to choosing a perfect title is: the simpler the title, the better. As you’re brainstorming ideas, always remember to keep it simple. Your title should also be clear on what your readers will receive by reading your book because experts state that a clear promise or a guarantee of results will further intrigue your readers.
Here are some questions to consider when creating your memorable title:
- Is your title going to teach a high demand skill?
- Can your title impact someone’s life?
- Can your book solve a very difficult problem?
Action Plan: Once you’ve narrowed down your book titles, send out an email to your friends and family or put a poll up to your audience asking what title they’d prefer. You could also ask a community of other authors what they think. To learn more about book titles, check out our article on Book Title Ideas.
5. Hiring a Great Book Editor
Hiring a great editor can mean the difference between writing a bestseller, or a mediocre book. Therefore, it’s important to take as much time as necessary on this stage of the process.
To find an editor for your book, begin with your personal network. Do you personally know any English teachers or others in the editorial field? Start there. If you don’t, then do you know someone who knows an editor?
If you don’t have any luck finding an editor within your personal network, don’t worry! Depending on your budget, you can either hire a professional book editor, or hire a more budget-friendly editor from Upwork. Self-Publishing School also has a Rolodex of approved and vetted book editors who all do a great job.
No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum ($25 or so) to edit a few pages or a chapter of your book. Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you. If you don’t feel you’re a good fit following a sample edit, then let that $25 go, and find an editor that’s going to work out rather than sinking more money into a relationship that might be a mistake.
Whatever you do, don’t give up during the editorial process! If one editor isn’t working out for you or meeting your needs, find another.
Action Plan: Find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!
6. Designing a Book Cover that Converts
When it comes to self-publishing, a high quality book cover is one of the most important elements that will get your book to convert into sales! The reason is because your cover design is what readers see first and will immediately determine whether they want to read your book or not.
So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.
You can find amazing book cover designers on freelancing sites such as:
Prices will vary depending on what type of service you want, but the end result will be well worth the spend.
Action Plan: Find a book designer with any of these sites and your book will stand apart from the rest of its competition!
7. Creating Your Kindle Direct Publishing Account
Amazon has a self-publishing service called Kindle Direct Publishing where you can create and manage your Kindle eBook, paperback, and audio books. You can even link it with CreateSpace to offer print books to your audience. It’s the best way to start selling books quickly, and I’ve used it for all my self-published books. I highly recommend it for all new self-publishers!
Setting up your KDP account is very simple! Start by following these steps:
- Visit https://kdp.amazon.com and create an account with either your existing Amazon account or your email address.
- Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.
- Once your tax information is complete, hit “Finished” and your account is complete!
Action Plan: Follow these steps to create your KDP account! With this platform, you can publish your book within minutes and soon have it appear worldwide!
8. Formatting Your Self-Published Book
If you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing (KDP) forums where there are plenty of discussions on book formatting. You can also use KDP’s free resources to help format your book. Formatting can be a frustrating experience for the uninitiated though, so if you have a few bucks to spare, you might consider paying someone to help you.
Here are 5 book formatting mistakes to avoid.
If you want to pay for formatting, Liber Writer is a low-cost, effective option for converting a Microsoft Word file to Amazon’s Kindle format. If $60 is too much, you can also find people on Fiverr to format your book for Kindle.
Action Plan: Make sure your book is formatted properly by using the free online resource above, or hiring someone who can handle the formatting process for you.
9. Self-Publishing Your Book
When you feel confident your book is ready for the public, you can create a KDP account and upload your book.
- On the KDP mainpage, locate and click on “Your Bookshelf”.
- Locate and click on “Kindle eBook Actions”.
- Then, locate and click on “Edit eBook Content”.
- Finally, click on “Upload eBook Manuscript”, and upload your manuscript file from your computer.
Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon. It’s highly recommended you also select two different categories your book might fit into so you can reach a broader audience. To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose.
Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors.
Create your Amazon author central account after uploading your book. Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click “save & publish” in your KDP book dashboard.
Afterwards, you should be ready to publish your book, at which you’ll click “save & publish” in the book editing screen!
Action Plan: Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.
10. Pricing Your Book
One of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from new writers is, “How much should my book cost?”
To answer this, my general rule of thumb is to have your book priced is between $2.99 to $5.99.
To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period. Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.
Action Plan: Find the perfect price by using this strategy that will attract your readers and best drive long term success.
11. Forming a Launch Team
Your launch team is the group of people who are dedicated to helping make your book successful. should be a passionate group of individuals who are eager to make your book launch successful. Remember, one highly skilled team member is better than a group of mediocre ones!
To find quality candidates, here’s an questionnaire you can use to assess applicants and see if they’re qualified to market your book:
- Why do you want to support my book?
- What goals are you trying to reach with this project?
- How would you market this book?
- Which influencers would you reach out to and why?
Action Plan: Create an application with questions that align to your thought process. Try to be open-minded with those who think outside the box – they maybe the perfect candidates that can get your book to become a bestseller. To learn more about book marketing, check out our article on How to Skyrocket Sales of Your Book.
12. Maximizing Book Launch Exposure
As soon as your book goes live on Amazon, be sure to leverage your launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are there to support your project and want to see you succeed. You might be surprised how willing they’ll be to help you if you just ask!
Here are some marketing initiatives you can assign your team and audience to do:
- Share content from your book as blog posts across social media
- Submit reviews on Amazon
- Help build your book’s website
- Reach out to influencers for a future guest post or podcast feature
- Share a book review on their YouTube channel
- Buy extra copies to gift their friends
The additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales!
Action Step: Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.
13. Celebrate! (Now, decide what’s next)
Publishing a book is just the beginning. Depending on your goals for your book, self publishing can get you more customers, free publicity, and establish you as an expert in your niche. This can help you land speaking gigs and build a business within your area of expertise. Your book sales can also help fund your lifestyle with passive income.
Dream big about what you want your book to do for you. When you have a vision for where you want your book to take you, it will be easier to take advantage of opportunities as they arise. Getting clear on what you want will also help you to be more effective when expanding your network along on your journey.
So there you have it…that’s how to self publish a book. If self publishing a bestseller is something you want to do, and you’re serious about changing your life and your business for the better by getting your book out there in the world, then you need to watch this free 4 part video training series, where I walk through the exact steps I’ve taken to write, publish, and market 6 of my own best-selling books (and how I’ve helped 1,000’s of students do the same).
Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!