self publishing on amazon

The Definitive Guide For Self Publishing on Amazon

You’ve just finished writing a book and now you want to self publish your soon-to-be-bestseller on Amazon. But wait…after doing some research into self publishing, you have come up against a wall. It seems there are a lot of steps involved before you can publish your book. Maybe you’ve just come across a checklist titled “99 Steps for publishing your book” and you don’t know where to begin. You thought writing your book was the hard part, but now?

We know how you feel. Publishing your own book the INDIE way is a lot of work. There are many steps to the process that stretch beyond just the writing phase that you hadn’t considered. That’s okay. We have your back here.

In this post you are going to learn the definitive method for self publishing your book on Amazon. Let’s assume that you have successfully written your book, it has been professionally edited and formatted, you have a professional cover, and now, you are ready to follow through with hitting that orange publish button on Amazon.

Here are the definitive steps you should take for self publishing on Amazon.

It begins with…

Setting Up Your KDP Dashboard

Amazon has a platform for creating and managing your Kindle eBook, paperback and audio books. In the KDP Dashboard you are going to build your book from the ground up. The first step to publishing on Amazon is to set up your dashboard. Setting up your KDP account is easy.

Simple Steps to Setting Up Your KDP Account

1. Go to the Take Control With Self Publishing page and sign in with your Amazon password.
2. In the Publish To Kindle box click get started.
3. Sign in with your Amazon account
4. This directs you to the KDP main page. Under Create a New Title click Kindle eBook
5. You’re in! This is the first of three pages for setting up your book on Amazon.

Under the heading Kindle eBook Details, set up your book by providing the following information.

Book Title/Subtitle

In your KDP, you will fill in the title and subtitle of your book. The subtitle is listed as optional but, if you are writing nonfiction, having a good subtitle is something you should definitely consider.

You need a great title and subtitle to grab the reader’s attention. A book title should be:

  • Attention-grabbing
  • Persuasive
  • Results Driven: What will it do for the reader?

Some examples of great titles are:

The 4-Hour Workweek: Escape 9-5, Live Anywhere and Join the New Rich
Think and Grow Rich
The Productive Person: A how-to guide book filled with productivity hacks & daily schedules for entrepreneurs, students or anyone struggling with work-life balance

Here are a few tips to crafting a great book title:
Use a book hook: This is what gets book browsers to stop and think twice about picking up a book. Your book hook should speak to the reader in a unique voice that grabs their attention. If not, they’ll browse on to the next book, looking for that special title that feeds into what they are looking for.

Include keywords: You want your book to show up in the search engines, right? For that, you’ll need the right mix of keywords that target your book. You can check the SEO ranking and popularity of your keywords with the KDP Rocket.

Give the Benefits: Your potential readers want to know what they are getting out of the book that has just grabbed their attention. So tell them. Don’t hold back. The trick is to deliver the benefits in a subtitle that is not overly long [under 15 words] but provides enough tantalizing information that it gets browsers to “flip” to the description. In an eBook this is the book description found on the book sales page. For a paperback, browsers turn the book over to read the back cover copy.

Book Description

Your book description is posted in the KDP dashboard and not your Amazon author page. But when you do this, you want your book description to sell your book. There should be no doubt that your book is the one they need to read.

Creating your description

When creating a book description, you want it to appear as a professional sales page. To do this, it’s recommended you use some basic HTML coding to give your text an appealing look. For example, bold the words you want to pop out, use italics, or create larger text for the call to action blurbs such as “Scroll up now and hit the buy button.”

You can check out the HTML tags here Allowed HTML Tags and CSS Attributes.

But I’ll give you a shortcut for putting together a book description that eliminates the need for learning the HTML lingo. Check out the Book Description Generator on Kindlepreneur.com. You just type in the text, format as you like with the tools, and it will generate the HTML coding for you. Done.

Check out the book descriptions on these books to see how it’s done:
Champion Mindset: Tactics to Maximize Potential, Execute Effectively, & Perform at Your Peak – Knockout Mediocrity!
Novice to Expert: 6 Steps to Learn Anything, Increase Your Knowledge, and Master New Skills

Your book description needs to target the benefits and end with a call to action. You want your browsers to do something, such as clicking on that buy button and reading your book.

Choosing Keywords

Amazon allows only seven keywords to be used per book. Selecting the best keywords for your book is critical to being discovered both on Amazon and Google.

You can research the right keyword phrases by using keyword search tools such as:

KDP Rocket: This is a great tool for comparing Google search results to Amazon. It gives you a competitive score from 1-99, gives you a number of how many people type the keyword into both Google and Amazon, and how much money other books are making.

KW Finder: Gives an analytical view of the keyword popularity using a competitive ranking. This is free for only five keyword searches a day.

Amazon’s Autofill Function: Take advantage of Amazon’s search box to find good keywords. First, log out of Amazon and plug in your keywords using incognito mode [thanks to Dave Chesson for this suggestion]. Amazon’s suggestions are based on search history so you want to search for words that are high in demand but have little competition. This is the fine balance that can narrow in on the keywords specific to your book that positions your title in the view of book browsers.

With the right keywords you can also open up specific secret categories. By adding keywords to your title and subtitle will also increase search results for your book.

Make a list of possible keywords for your book and then, begin the strategies process of testing your keywords with the keyword search and test tools mentioned. This requires an investment in time but it is definitely worth it.

Choose Two Browsing Categories

As we see by checking the category selections in the dashboard, Amazon provides a branch of categories and subcategories to choose from. You can select two categories from within the dashboard, but actually, it is possible to have up to ten categories in total.

In selecting categories, you want to look for those areas that are popular but, without tons of competition making it impossible to rank. You can browse the genres of books like yours and check the rankings of the top three books on the first page of each category.

Book Rankings: What Do I Need to Know?
Generally speaking, any category where the best selling book is ranked at 2000 or less is going to be competitive. You can still beat that if you have a strong launch with significant downloads and reviews. Try to aim for the sweet spot between 3000-7000. You can always switch categories at anytime and Amazon will update your request within 24 hours.

Do you want to know how to rank for ten categories? Check out this blog post that covers how to get approved for more categories on Amazon.

The Preorder Option: Yes or No?

Amazon offers a pre-order option on kindle books. If you have a book coming out, you might be considering setting your book up for a pre-order release.

How It Works:

  • Under the Pre-order option, select the “Make my Kindle eBook available for Pre-order” option.
  • Set the release date for your book. Note that your pre-order can only be scheduled four days or more in advance of the actual release date. Once your book is set up in pre-order mode, you can use the Amazon page and book URL to drive traffic through a sales page.

Pre-order Points to Remember:

  • You can promote your book up to 90 days before it is released.
  • Your book will start ranking early weeks or months before it is released [depending on launch date]. However, your book will only rank for sales on the day it is actually purchased in pre-order. It will not help your rankings on the day it is published.
  • You cannot upload any revisions to your book 72 hours prior to launch. Amazon blocks you out during for this duration.
  • If you cancel your pre-order once it is set up, you’ll lose pre-order privileges for one year

The pre-order option works well with some benefits if you want to start promoting your book early, getting advance purchases, and gathering emails for list building.

DRM [Digital Rights Management]

This option is unclear for many authors. The default choice is set to NO and so, many authors select NO as the default. The purpose behind DRM is to protect the author’s work, giving them complete control over how it is distributed.

But the choice to go DRM or not is debatable. You can check the discussion here on Goodreads and then decide if selecting Digital Rights Management is for you

Here is what Amazon says regarding the DRM selection:
DRM (Digital Rights Management) is intended to inhibit unauthorized distribution of the Kindle file of your book. Some authors want to encourage readers to share their work, and choose not to have DRM applied to their book.

If you choose DRM, customers will still be able to lend the book to another user for a short period, and can also purchase the book as a gift for another user from the Kindle store. Important: Once you publish your book, you cannot change its DRM setting.

Upload Your Manuscript

Finally, the moment you have been waiting for…uploading your book to KDP using one of their recommended formats. After formatting is complete, you can upload your book very quickly.

Hit the orange button that says Upload eBook Manuscript, select your formatted file, and it takes Amazon a few minutes to run through the files. If there are any formatting or grammatical issues, you’ll be asked to fix these before finalizing everything.

Another great feature is the online previewer. You can actually see how your book will appear on a device from a reader’s perspective.

You can upload the manuscript as many times as you have to. The new version will override the existing. When you’re done, hit Save as Draft on the bottom right.

Upload the Cover

Your book cover is uploaded as a separate file from the manuscript, and needs to be a JPG or TIFF [Tag Image File Format]. You can also change your cover at any time if you decide to replace it down the road.

When it comes to publishing a successful book on Amazon [or anywhere for that matter] the cover is definitely the one thing you want to pay attention to. Make sure it is created by a professional designer and that it’s going to stand apart from the rest of the books in your genre or category. The metaphorical phrase ‘you can’t judge a book by it’s cover’ may have been true back in 1860, but in today’s market, your cover is exactly what your book will be judged on from first glance.

Unless you’re a designer and you know what you’re doing, I’d suggest using a professional service or well-known cover designer.

Some recommendations are:

99 Designs / Price Range: varies depending on the level of service
Happy Self Publishing / Price Range: $149 [Kindle Design] — $199 [Complete Design Pack]
100 Covers / Price Range: $100 [eBook cover] — $300 [Print Pack]

On the cheaper end, Fiverr is another route you can take. Our suggestion is, choose a designer who has solid reviews and is a Top Rated Seller. If they have a premium cover design option, take it. Be clear in your instructions about what you want by providing definitive guidelines for the cover you are visualizing for your soon-to-be bestselling book.

Fiverr Recommendations:
Pro_eBook Covers
mnsartstudionew

Kindle and ISBN

Many authors ask the question: “Do I need an ISBN for my Kindle book?” The answer is no. You can purchase ISBN numbers through Bowker.com if you are located in the US. For overseas authors you will need to contact your local ISBN agency.

Amazon issues eBooks an ASIN (Amazon Standard Identification Number) unique to your book and is the identification number for your book on Amazon.com.

For paperbacks, if you go through Createspace, they give you a choice to use your own ISBN number or, if you’d rather, CS provides authors with a 13-digit createspace-assigned ISBN. You still have complete control over your content with the ISBN being used as an identifier only. If you plan to sell your book retail, it’s recommended you purchase your own ISBNs.

KDP Select Enrollment

It is recommended that you enroll your book in the KDP select program for at least the first 90 days from the date of publication.

The benefits to joining KDP Select are:

1. Access to promotional tools such as the Kindle Countdown Deal or the Free Book Promotion. If you’re thinking of taking advantage of either of those promotional tools just click on the links and check out the requirements for both.
2. Included in the Kindle Owner’s Lending Library [KOLL] and Kindle Unlimited [KU]. This means you get a share of the KDP Select Global Fund depending on the amount of pages read by customers. This can add a nice bump to your monthly royalty payments.

self publishing on amazon

The main drawback is that your digital book titles can only be available exclusively through KDP. You can’t have it for sale on Kobo, NOOK, Smashwords or iBooks. This includes your own personal website.

The KDP Select gives your book a great advantage, especially for beginning authors, in order to promote your material to a larger audience. Once your platform grows bigger, you can choose to opt out and sell on multiple book platforms.

Book Pricing and Matchbook

A question I’m asked a lot is: “How much should I be pricing my book at after the initial launch is over?”

This is entirely up to the author but, I’ll add some clarity. Any digital book priced under $2.99 recieves 35% royalty. Between $2.99 and 9.99 it is 70%. Over that and you get 35%. So the best place to have your book prioced at is between the 2.99 to 9.99 range.

The royalty payments vary depending on the country but you can check right under the pricing page.

Generally, the majority of eBooks are priced under 9.99, and the majority of those are priced between 2.99 to 4.99, with the greater percentage closer to 2.99.

When it comes to pricing your book, several factors to take into consideration:
The size of your platform: let’s face it. Famous and well-known authors and speakers can charge a lot for their eBooks and paperback/hardcover books. But charging more doesn’t necessarily mean more sales or money. We only get 35% royalty after 9.99.

The Price of Books In Your Genre: Compare the price of your book to the books around you. Would you be able to sell yours for a higher price point?

The Size of your book: Size makes a difference when it comes to books. if you are selling a 75 page book and charging 8.99, customers will be less likely to buy unless there is something groundbreaking on the inside they must have.

Reviews: Yes, reviews have big weight. A book with 1200 reviews can definitely get away with going high on price, compared to a book with less than thirty reviews. You should always be trying to increase the reviews on your books. You can get legitimate and honest reviews from:

  • Your personal launch team
  • Amazon’s top reviewers
  • Fans of your book
  • Personal email list

This proves to the Amazon algorithm that the book is still relevant and of interest to readers. But, to launch your book effectively, you really only need around ten reviews. This is enough to get you onto any book promotion site that will promote your book during its free or discounted period.

You can price your book at 2.99, and test the pricing from there. Increase to 3.99 for a week, and monitor how it does. You can expect a dip in sales the higher you increase but that isn’t a bad thing. Find that comfortable place for your book to sit and then leave it.

Finally, the Matchbook feature allows you to offer your eBook at a discounted rate when they purchase the paperback edition. This is a great way to cross promote and gain more sales. The print version of the book can be created through Createspace. Having a paperback version of your book increases the marketing capability of your work and makes it more effective when running AMS ads. If possible, have your paperback launch together with the Kindle eBook and you’ll have a significant increase in royalties during launch week.

Wrapping It Up:

Are you ready to publish your book on Amazon? If you need some extra help here are a few books I would definitely recommend to help you on your publishing journey:

Published.: The Proven Path From Blank Page to Published Author
Crush It with Kindle: Self-Publish Your Books on Kindle and Promote them to Bestseller Status
The Miracle Morning for Writers: How to Build a Writing Ritual That Increases Your Impact and Your Income (Before 8AM)

Now, I’ll leave you with a brief checklist for publishing your bestseller. Good luck!

The Publishing Checklist:
Now that we’ve run through setting up and publishing your book on Amazon, here is a brief checklist for your definitive publishing guide.

  • Write your book
  • Send your draft to an editor.
  • Send the edited draft to a formatter
  • Create a title/subtitle
  • Hire a professional cover designer to create a cover
  • Sign up for your KDP account
  • Choose two main categories
  • Write a book [sales] description
  • Use keyword tools to research your seven Amazon keywords
  • Select pre-order or publish right now
  • Upload formatted and professionally edited manuscript
  • Check the quality using online previewer
  • Upload professional looking cover in JPG format
  • Enroll in KDP select [or not]
  • Price your Kindle book [0.99 for your launch and set the price 2.99 — 9.99 after launch]
  • Enroll in Matchbook [for print books]
  • Schedule your launch date, and then…
  • Hit ‘Publish Your Kindle eBook’
  • Set up your FREE campaign
  • Set up book promo sites
  • Start writing another book

 

About Scott Allan

Scott Allan is the bestselling author of several books that includes Rejection Free and Do It Scared. His passion is creating content that helps people change old behaviors, develop positive habits, and implement disciplined strategies for taking immediate action towards their dreams. You can check out his books on Amazon, or follow him at scottallansite.com

How to Copyright a Book self-publishingschool

How to Copyright a Book

To learn more about copyrighting your book, join Chandler on this FREE webinar

 

Let’s take a look at a topic that scares the jeepers out of most authors: how to copyright a book. A lot of us get caught up in a confusing haze of copyright laws, infringement, and wondering how to stay out of hot water with the law and angry lawyers [okay, maybe it’s not that dramatic]. But it is best to know what you can and cannot do regarding copyrighting when self-publishing your own book.

It’s Not Only About How to Copyright a Book…

With the explosion of self-publishing, indie authors must be aware of what they can and can’t do when it comes to quoting, borrowing, and publishing works from other authors. This post isn’t to “scare” you but give some insight into how you can protect yourself and your own work from being misused or stolen.

In this post we will also look at the 9 most common questions authors ask when it comes to copyright concerns, for both their own works and when borrowing from other sources.

But first, it all begins with creating the copyright page in your book.

Your Copyright Page

Open any old book that may be sitting by your desk right now. What do you notice within the first few pages? Whether the book is self-published or through a traditional publisher, there’s a copyright page inside and within the first few pages of every book. Typically, the copyright page will appear in your book right after the title page and just before the table of contents.

The copyright page should include some essential information in order to copyright your book. The main components to include in your book’s copyright page are:

  • The copyright notice. This has the little © symbol or you can use the word “copyright.” So it would look like this: ©2017 Jane Doe
  • The year of publication of the book
  • The name of the owner of the works, which is usually the author or publishing house name.
  • Ordering information
  • Reservation of rights
  • Copyright notice
  • Book editions
  • ISBN Number
  • Your website [you want them to find you, right?]
  • Credits to the book [cover designer, editor]
  • Disclaimer

Take a look at this example from Chandler Bolt’s book Published. The Proven Path From Blank Page to Published Author.

Free Webinar: Go from Blank Page to Published Author in 90 Days… and use your book to grow a SIX figure income.

Here’s what you’ll get:

  • The 3-Step System I use to write, publish, and launch a bestselling book in as little as 90 days (and how to use your book to leave a legacy).
  • An approach to find your book idea in under an hour – and turn your idea into a finished book in just 3 steps and a few hours.
  • How I wrote my first book – 200+ pages – in just 1 week (and how you can too)
  • How to leverage your book to grow your authority, income, and business

…and more!

Get FREE behind-the-scenes access now

how to copyright a book

A Note on Disclaimers

If you are writing a book on health and fitness, success as an entrepreneur, providing financial advice—anything that readers could fail at—an extended disclaimer is something you should consider.

If you give advice on earning a million dollars this year, and the reader ends up losing money, you could be blamed for their misfortune because of a promise you made. Consider putting an extended disclaimer in your book that comes after the copyright jargon to protect your opinions, advice and information. In other words, tell readers that they are reading your book and applying your advice at their own risk.

Here are some examples of disclaimers.

Fiction Disclaimer:

The characters in this book are entirely fictional. Any resemblance to actual persons living or dead is entirely coincidental.

Nonfiction Disclaimer:

The advice and strategies found within may not be suitable for every situation. This work is sold with the understanding that neither the author nor the publisher are held responsible for the results accrued from the advice in this book.

For further examples of a book copyright page and disclaimers you can check out Kindlepreneur.

The 9 Most Common Questions

Nowadays, with the massive expansion of self-publishing, it is more important than ever for authors, artists and creatives putting their work out there to ensure that it is fully protected.

When we borrow work from other authors, living or dead, we have to consider: 1. What can I actually use; and 2. When is permission needed? Here is the golden rule when it comes to copyright laws: Never assume that anything is free! Everything out there, including on the internet, has been created by someone.

Here are common questions authors have about protecting themselves, their works, and others they may have quoted in their books:

1. Do I have to register my book before it is copyrighted?

Your book is legally copyrighted as soon as it is written. But, to scale up your legal rights and protect your material to the fullest extent, register your book with the Federal Copyright Office. On the chance someone does attempt to pirate your book or portions of it, registering with the US Copyright Office will give you greater leverage if it comes to action being taken.

2. How many words can I quote from another book or source?

Generally speaking there are no set rules on how much you can actually “borrow” from existing works. But, it’s best to exercise common sense here and keep it short, as a general rule under 300 words.

Paul Rapp, a lawyer specializing in intellectual property rights, says that “if the quote drives your narrative, if you are using an author’s quote in your argument, or if you are giving an opinion on an author’s quote, then it is considered fair use.”

What is fair use?

A legal concept that allows the reproduction of copyrighted material for certain purposes without obtaining permission and without paying a fee or royalty. Purposes permitting the application of fair use generally include review, news reporting, teaching, or scholarly research.

If you use something published by someone else with the sole purpose of monetary gain, this doesn’t constitute fair use.

3. Can I write about real people?

Especially in works of nonfiction, real people are often mentioned to express an opinion or as an example to clarify the writer’s fact or opinion. Generally you can use the names of real people as long as the material isn’t damaging to their reputation or libelous. Stick to the facts and write about what is true based on your research.

4. Can I borrow lyrics from songs?

Stephen King often used song lyrics for his books including Christine and The Stand. He obtained permission for these works. King says, “Lyrics quotes in this book [Christine] are assigned to the singer most commonly associated with them. This may offend the purist who feels that a song lyric belongs more to the writer than the singer.”

Basically, song lyrics fall under strict copyright even if it is just a single line used. Try to get permission if you use a song. You can contact the American Society of Composers, Authors and Publishers (ASCAP) or Broadcast Music, Inc. (BMI). Once you find the rights owner, you have to ask for permission through writing.

5. Do I need permission to borrow material from a book that is over 100 years old?

Once the copyright on a book or material has expired, or the author has been dead for seventy years, the work enters into the public domain and you can use it without permission or licensing. BUT this does vary country to country. You can check the copyright office in the US here.

6. Are authors liable for content used in a book?

Yup. Even with traditional publishing houses, the author is still responsible for the content written and used in the book. In fact, traditionally published authors usually have to sign a waiver that removes the publisher from any liability pertaining to the material the author used if the writer included that material without proper permission. And you already know, as a self-published author, you’re on your own.

7. If I use an inspirational quote from another writer or famous person, do I need permission?

You don’t need permission to use quotes in a book provided that you credit the person who created it and/or spoke the quote.

For example:

“Is all that we see or seem but a dream within a dream”Edgar Allan Poe

8. What is the best way to protect my work from being stolen?

Your work is copyrighted as soon as it is written. But you can register your work with the US copyright office. If you have a blog where you also post content, you need to have a Terms & Privacy disclaimer on your page. This would preferably be at the top where it is easy to see, although many writers and bloggers include this at the bottom of every page. You should also include your Copyright on your blog that protects your content from being “copied and pasted” into another site without permission or recognition.

9. A royalty free stock photo means that I can use it for free and don’t have to get permission, right?

Wrong. Most stock photos are copyrighted, even if they appear in search engines and we can easily download or copy them. If you grab a photo off the net and think you can slap it on a book cover or use it for free in your book, think again. It’s recommended you purchase photos through sites such as Shutterstock or Depositphotos.

Boring, Yet Cool Legal Terms You Should Know

I know, I know…we would rather write books, rake in the cash, and sign autographs than worry about technical legal jargon. But the more you know, the more time you can spend writing without wondering, “Is this legal?” Here are some legal terms to keep you informed on your rights as a self-publisher and protect your works:

Before you publish your next book, take a few minutes to read over this “brief” report from the United States Copyright Office. You can also check out this handy guideline for authors on what needs permission vs. what you can use without asking.

Book Title Ideas: How to Choose the Perfect Title for Your Book Book Title Ideas self-publishingschool

Book Title Ideas: How to Choose the Perfect Title for Your Book

Coming up with book title ideas can be a tough exercise. Your book’s title is, after all, the first thing your readers will see when they discover you on Amazon. If all goes well, the name of your book is going to follow you around your whole life (and even after you’re gone!) So we totally get why you might agonize over it. In your heart, you want your book’s title to be poetic, informative, memorable, and pleasing to the eye and ear. Plus, you have to be able to tell your grandma about it without blushing. That’s a tall order. After all, writing a book is no joke. You deserve to have a solid title for your masterpiece. To spur the creative process, we’ve got some rules of thumb to consider. Since there are different title considerations for fiction versus non-fiction, we break these two topics down separately. Let’s get started with how to create a book title.

How to Choose a Book Title for Non-Fiction

When choosing a title for your non-fiction book, it helps to keep in mind that non-fictions readers frequently need help with something—whether that’s help losing weight, becoming more effective in the business world, or connecting with someone else going through the same health crisis. They want an answer to their question or a solution to their problem. A well-crafted non-fiction title shows that they’ve come to the right place.

Rule of Thumb #1: Tell non-fiction readers what the book can do for them in the title.

Make it clear what your reader will get out of reading your book. Some pros recommend making a clear promise directly in the title to lure readers in. Ask Yourself: Am I teaching a skill (how to)? Am I sharing an experience (memoir)? What will my readers get out of this book? Real World Concrete Example: The following titles clearly explain what help, skill, or knowledge readers will get from each book: Asperger’s Rules! How to Make Sense of School and Friendship by Blythe Grossman How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease by Michael Greger and Gene Stone Super Shred: The Big Results Diet: 4 Weeks, 20 Pounds, Lose It Faster! by Ian K. Smith

Rule of Thumb #2: Use a subtitle for clarity.

A great non-fiction title often employs a subtitle to clarify what readers are going to get out of the book. A clear subtitle is like a directional sign pointing the reader to the desired outcome of reading their book. Check out our 5 simple steps to follow to take your subtitle from bland to bold. In this video clip, Chandler explains how to make your subtitle the best it can be for your readers. Ask Yourself: What’s my goal in writing this book for my readers? What am I helping them with? What am I educating them about? Why am I publishing this book? Real World Concrete Example: Each of these authors spell out what their readers can expect from reading their books right in the subtitle: The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna Better Than Before: Mastering the Habits of Our Everyday Lives by Gretchen Rubin Work Rules! Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock

Rule of Thumb #3: Describe what’s going to happen in your book title.

If your book is more about a story, a transformational journey, a narrative, or a memoir, then your book title can reflect what happens in your book. Ask Yourself: What’s going to happen? What journey do I hope to take the reader on while they read? Real World Concrete Example: Consider Elizabeth Gilbert’s memoir Eat, Pray, Love. You know from the title that you’re going to go on a culinary, spiritual, and romantic journey along with the author.

Rule of Thumb #4: Non-fiction book titles shouldn’t be dry.

It’s okay to have some fun with your book titles. This is especially true in the non-fiction category of personal essay or memoir. Ask Yourself: How can I have some fun with my material? Real World Concrete Example: Essayist and memoir humor writer David Sedaris is the master of the entertaining non-fiction title. Consider both Me Talk Pretty One Day and Let’s Explore Diabetes With Owls. Both titles cause you to stop in your tracks, scratch your head, and pick up the books to satisfy your curiosity about the odd titles.

How to Choose a Book Title for Fiction

Rule of Thumb #1: You have more creative latitude when creating a book title for fiction.

The general school of thought with fiction titles is that you have more creative wiggle room than your non-fiction counterparts. While it’s true that you can title your fiction book literally anything, there are a few key guidelines to keep in mind. A great fiction title evokes your story and genre. You hint at what’s in store for the reader in just a few choice words. Think along the lines of what your book is about when crafting the title to stay true to the content. Ask Yourself: What’s your genre—romance, thriller, legal drama? What’s your story about—young love or solving a murder? Real World Concrete Example: A romantic novel may warrant a lyrical title. Look at the modern hit The Fault in our Stars by John Greene. Even if you don’t know that the central plot of this tear-jerker revolves around young lovers stricken with cancer, the well-crafted title evokes longing and romance. While a romantic book calls for dreamy language, an action book’s title warrants strong and powerful words. The Hunger Games is a prime example of this. In only three words, author Suzanne Collins conveys “BIG ACTION INSIDE!” to prospective readers.

Rule of Thumb #2: Pique your readers’ interest with your book title.

A great fiction title teases and leaves your audience wanting more. Novel titles should intrigue the audience about what’s beyond the cover and capture their imagination so they must read your story. You want your audience to read your title and think, “I must read what’s behind that cover!” Ask Yourself: What are the key components of your story? What do you want your audience to take away after reading your book? What’s the central theme? Real World Concrete Example: A Cure for Suicide by Jesse Ball explores grief and trauma. You know what’s coming by the title, but at the same time, you don’t.

Rule of Thumb # 3: Look to your characters for book title inspiration.

A great book title captures the spirit of the protagonist. Some authors simply use the hero’s name for the title. Others have combined the name of their hero with other special qualities to inform their audience about their protagonist’s accomplishments. On the flip-side, a formidable antagonist is prime fodder for a choice book title. A sinister name can convey a sense of dread and expectation for what’s to come. Ask Yourself: Who are your book’s heroes? Who are the villains? What traits define these characters? What journey do they embark on in your story? Real World Concrete Example: Master of horror Stephen King uses his favorite villains in titles. Look at a few of his classic hits, all with scary C names: Carrie (scary child), Cujo (scary dog), or Christine (scary car). Helen Fielding named her wildly popular chick-lit series Bridget Jones’ Diary after the title character, the lovably-bumbling Bridget Jones.

Rule of Thumb #4: Look to pop culture for inspiration.

Many writers have based parts of their books on the culture of the times. If this proves true for you, you may use this influence to help create a book title. Great book titles have been inspired by modern culture, including songs, movies, and other literature. Ask Yourself: Were any parts of your book inspired by song or other modern influences? Real World Concrete Example: Mystery author Mary Higgins Clark commonly titles her books using inspiration from popular singers, as in I’ve Got You Under My Skin (Frank Sinatra).

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Here’s what you’ll get:

  • The 3-Step System I use to write, publish, and launch a bestselling book in as little as 90 days (and how to use your book to leave a legacy).
  • An approach to find your book idea in under an hour – and turn your idea into a finished book in just 3 steps and a few hours.
  • How I wrote my first book – 200+ pages – in just 1 week (and how you can too)
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We hope our rules of thumb have sparked loads of book title ideas for you. Now you can stop agonizing about the title for your book, and start brainstorming! Editor’s Note: This article was originally published in May of 2016 and has been updated for accuracy.

amazon categories

How To Get Approved for More Amazon Categories

To learn more about how to get your book into more categories on Amazon, join Chandler on this FREE webinar!

When you browse through a bookstore, chances are you have an idea the genre of book you are searching for. If you are searching in the science fiction fantasy section, you might be checking out the latest Game of Thrones novel by George R. R. Martin. Looking to invest your money and learn about personal finance? You might want to check out David Ramsey’s book The Total Money Makeover in the Business — Personal Finance & Investing Section of the Barnes & Noble book store.

But how about kindle books? Well, similar to the browsing experience you’ll have at a Barnes & Noble bookstore, Amazon’s Kindle Store has thousands of categories in books to choose from, spanning across every variation of genre and subgenre.

For book browsers, a category is a place where they can go to to find the specific book they are searching for. For authors, we need to think strategically so that we can get our books in front of readers searching for the specific book to match their needs.

But, with dozens of categories and thousands of sub-categories to choose from, and so many books competing for attention on the Amazon platform, how can you choose the right category to make your book “pop” out when the reader is browsing through book titles? How do we know if our books are on the right ‘digital shelves’ on Amazon?

In this post, we will look at the strategies authors use to place their books in the best categories and, how to get your book into ten categories on the Amazon platform.

Amazon eBook Categories: How to Choose?

The categories you place your book in makes all the difference between a successful book launch and….well, a complete flop. So, selecting the best categories for your next bestseller is a critical decision that you arrive at through selective research and, crunching the numbers on the category page. To get your book in front of thousands of readers hungry for your next literary masterpiece, you should invest the time to research the best categories for your book.

We can think of our categories as the big, broad term that describes your book, and should say something unique about the type of book you are offering. For example, if you had written a book on Habit Stacking, I would expect to find it in the Amazon categories as follows:

Kindle Store > Kindle eBooks > Self-Help > Motivational, or;

Kindle Store > Kindle eBooks > Business & Money > Business Life > Time Management

But the category for self-help is broken down further into hundreds of other sub-categories, and they trickle down even further into niche-specific categories that are not available in the KDP dashboard. More on this in a bit.

So, where do we begin? Your journey into discovering the best categories for your book begins with the category paths, or, the Amazon browse categories.

BISAC Subject Codes

It’s good to know that when KDP is figuring out which category would best fit your type of book, they use a cataloging system called BISAC Subject Codes. When selecting the best browse categories in your KDP, Amazon translates your category choices into the best possible browse categories to help readers find the books most relevant to their search.

When setting up your Amazon categories, it’s important to remember to cross-categorize your book into two separate category paths for broader exposure. This provides more avenues for browsers to find your book. This means a better ranking when more readers download your book, and adds to your monthly royalties. We’ll expand on this more soon.

But first…

Category Considerations: What You Need to Know

When working out the best categories to target, there are four specific areas we need to consider.

  • Competition: How competitive is your category? Is Anthony Robbins or Stephen King ranking #1? If you put your book in this category, can you beat them?
  • Traffic: is this category very active? Do the books in this category have a decent sales volume?
  • Earning Potential: Are the top ranking books making any money?
  • Niche Placement: Is this category the best one for your book’s genre and content?

We can research this information in a matter of minutes with some basic strategies and advanced tools. I’ll get into such valuable tools as KDP Rocket and Kindlespy in a moment. But first, let’s get our hands dirty and start doing some digging to discover the best categories for our book.

Let’s take a closer look…

Category Competition

You can check out the competition by scanning the bestselling books on the first page. A category may have thousands of books with hundreds of pages stacked with titles, such as the self help section or business and Investing.

how to get approved for more categories on amazon

But we aren’t concerned with looking at thousands of books. We are only interested in the first page of any category, and more specifically, the #1 book on that category page. Why?

That is what our readers are going to be looking for. If you are looking for a book on how to become a minimalist, you can go to the Amazon bar and type in minimalism. You’ll land on the first page that features the top ranking books such as The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing and Essentialism: The Disciplined Pursuit of Less.

When we look into any category, we want to know the top ranking books. Our goal is to be able to compete on the first page and, where possible, rank in at least the top 5 in that category.

Category Traffic

It may be possible to rank in the number one spot in a certain category, but what is the point if that category has low sales volume and weak traffic? We want at least two categories that are low-average in competition and are popular with browsers.

Category Earning Potential

Would you like to bring in several hundred dollars a month from your book? How about several thousand? The earning potential of your selective categories is something to consider carefully. For example, according to the ABSR [Amazon Best Seller Rank], the #1 best selling book in the category path nonfiction > Business and Investing is The ONE Thing by Gary Keller and Jay Papasan.

And, according to KDP Rocket, the book is currently earning $12,496 a day at this ranking and price. This is good to know. Even if you could rank at #19 in the same category, such as Turn Your Computer Into a Money Machine in 2017 by Avery Breyer, you’d still be earning $5000 a month. There is nothing wrong with that.

Now that we know what to look for when choosing categories, let’s do a step-by-step on setting this up. Then, I’ll show you how to easily get your book into ten categories.

Amazon Category Rankings: A Brief Note

As we will see, placing your book in a category with low competition but has potential is key. But what would be considered a competitive rank? Well, I’ll make it simple. In any category, if the book is ranking under #1000, chances are it is a highly competitive category. This isn’t to say that you shouldn’t place your book here, but just know that, if you do, be sure to have a strong launch pushing your book and a lot of verified, positive reviews. I would aim for the sweet spot with the highest ranking book around 3-7,000. You can also calculate how many books you would need to sell in order to outrank the highest ranking book in that category. Just use the Amazon Sales Rank Calculator to determine the amount of books needed to sell to compete.

Setting Up Your Categories in the KDP Bookshelf

It’s relatively easy to setup your categories in your bookshelf. Remember: Amazon allows you to choose from just two browse categories in the KDP Bookshelf.

Let’s walk through the steps.

  1. Sign into your KDP Bookshelf.
  2. Click on your Book Title.
  3. Scrolling over the Promote and Advertise button, and click on Edit eBook details
  4. Scroll down until you find the Categories section. Click Set Categories. These are the main browser categories. Choose two accurate, specific categories.

For example:

“Nonfiction > Self-help > Emotions”

“Nonfiction > Business & Economics > Business Communication > Business Writing”

  1. Cross-promote your book. You want your book to show up in as many relevant, popular categories as possible. How do we know if a category is popular?

As I mentioned already, you can use a great piece of software such as Kindlespy. Wesley Atkins’ tool will walk you through the process for finding the best eBook categories, as well as how each category performs when it comes to profitability, popularity and competition.

The other tool that really gets down to the nitty-gritty in terms of stats and numbers, and provides you with not only the Amazon search rankings but Google as well, is KDP Rocket by Dave Chesson at Kindlepreneur.

But wait a minute. Not all of the category paths are listed in the KDP Bookshelf. As a matter of fact, Amazon has thousands of sub-categories that you can break into and have your book rank in special categories not found in the usual channels.

So, that brings us to…

Opening Up the Secret Batch of Amazon Categories

To discover these hidden categories, you simply add in specific keywords to your keyword list. You can also add the name of the category itself and this tells Amazon that book belongs in that specific category.

How do we do that? There are several ways you can find these categories.

  1. Search for the titles that are similar to yours. You can find the browse categories assigned to those books by scrolling down to the book detail pages to the section “Look for Similar Items by Category.”
  2. You can also search for relevant browse categories on the left of the category paths page under the Kindle Store > Kindle eBooks header. When you find the categories that are most relevant to your title, as we discussed earlier, check out the top three books and take note of the rankings. If it is a category you can compete in, contact Amazon to have your book placed in that sub-category. If you have already selected your two main browser paths in the dashboard, we can add up to eight more categories, so keep a list of the category paths specific to your book.
  3. Breaking into the sub-categories. You want your book to rank in a more specific category? You can add Search Keywords relevant only to that category. For example, go into the Business & Money subcategory, locate the specific category you want on the left, and the targeted keywords are featured on the right. Plug the keywords [or the category path] into your keyword selection box in your KDP Dashboard, and it should tell Amazon to place your book there. If it doesn’t show up after a few days, contact customer support and they should get back to you within 24 hours.

Gaining Approval for Additional Categories

What if I told you that you could have up to 10 categories in your category selection?

Yes, that’s right, ten! Instead of being limited to the two browser categories that we’ve already discussed, you can have your book show up in eight additional categories of your choosing. But where do we find these categories?

It’s simple. Follow these steps.

Step 1: Using the same steps above for category placement, start with checking your competitor’s books and the category paths that books similar to yours are placed in. Again, you want to aim for low-average competition so, check the rankings of the first couple of books. Once you have found a category path that looks good, just copy and paste your category strings into an email.

Step 2: Then, directly contact Amazon’s super-awesome support team with your category choices. With 24-72 hours, your book will appear, not only in the initial browser categories you selected in your KDP Bookshelf but, across eight more categories. These categories will appear in the “Look for similar items by category” at the bottom of the book page.

Step 3: To make any changes to any of the categories after Amazon sets them up for you, you will have to contact support directly to have any categories removed or switched up with another.

Yes, it really is that easy.

Amazon Magic Working For You

Your book starts ranking as soon as a browser becomes a buyer and downloads your book. When your book starts ranking, guess what happens? Amazon takes notice. Somebody says, “whoa!” this book is on fire. That is when they step in to help you out by promoting the book for you.

If you check out the Amazon page for Tim Ferris’s Tools of Titans, scroll down and you’ll see a section titled “Customers who bought this item also bought”. It is here that your book might appear depending on category ranking, browser traffic, and history of paid sales. If you’re running Amazon KDP Select Ads Campaign, you’re book could also be displayed in the “Sponsored products related to this item” section.

Getting Your Orange Banner

If your book is ranking #1 in one or several categories, it is a high probability you’ll get the #1 orange banner indicating you’re now a #1 bestseller. This also depends on whether your book meets a threshold of a minimum number of paid sales historically and recently.

Although the Amazon Bestsellers Rank shows how items are selling in relation to one another in each Amazon marketplace, the ranking is further divided into Free and Paid lists within each Kindle Store.

If you can place your book in the top ten on the first page of the category listings, you gain more visibility by browsers who generally won’t click beyond that first page. Most book browsers will check out the top ranking books [1-20] and then move on

Wrapping It Up

So there you have it. A set of strategies to help you set up your book in the right categories that get you ranked faster with maximum exposure in the search engines in Amazon.

Be strategic in your book launch and dedicate at least a few hours to researching the best kindle categories for your next bestseller. And remember, as soon as your book is live, contact Amazon with your list of eight additional categories for reaching your readers on a broader scale. 

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

 

How Much Does it Cost to Publish a Book self-publishingschool

How Much Does it Cost to Publish a Book?

To learn more about the cost of publishing a book, join Chandler on this FREE webinar!

“Remember to think of the cost of self-publishing as an investment, not a cost. [A book is] an asset that earns you money long-term.” – Joanna Penn

If you’re thinking of publishing your first book, you might have some concerns about how much it really costs to get it published. So…how much does it cost to publish a book?

Since the explosion of digital books on Amazon and various other platforms like kobo, ibooks, and smashwords, wanna-be authors and pro authors alike can write, publish and promote their books for less than $1000. On the other hand, you can spend as much as $20,000 on self-publishing and book marketing costs if you have that kind of budget.

Let’s breakdown the costs of the self-publishing process, and we’ll share some secrets to bring those costs down if you’re budget-conscious.

The Rise of Self Publishing

If you’re an author dreaming of making your books available to millions of readers, you can make it happen. You only have to invest your time, some money, and a little bit of sanity.

The sky’s really the limit. Self-publishing on Amazon has made it possible so that we can all fly with our books.

There are many factors that can affect the cost of publishing your book. What it really boils down to is this: How much are you willing to spend, and how well do you want your book to sell?

The reason I ask these questions is—if you go cheap on everything—you could end up putting out a low quality book that gets panned by bad reviews, and then it won’t sell.

On Amazon, quality sells. And yes, quality costs money. But there are ways you can creatively cut costs and still put out a quality book. Let’s take a look.

Crunching the Numbers: How Much Will it Cost to Self-Publish My Book?

To start, let’s look at a sample budget. Now, these aren’t the high-end numbers for self-publishing. You can spend as much money as you want—this is a list of budget-conscious pricing for getting your book done within a reasonable budget:

  • Cover: $5-$100.
  • Editing: $200-$400 [depending on word count, and whether it’s a line edit or a developmental edit. This pricing is for a 25,000- to 30,000-word manuscript.]
  • Formatting [ebook]: $20-$60
  • Formatting [Print]: $35-$60
  • Promo Sites [Book Launch]: $40-$500
  • Audio Book [optional]: $300-$900
  • Author Tools: Courses, blog, domain names

I’ll go into each of these in more detail, with links you can check out for yourself and find what works within your budget. Take some time to shop around see where to get the best value for the best price.

How Much Does a Book Cover Design Cost?

The famous saying is “Don’t judge a book by its cover”, but we do it anyway. The design of your book can often determine whether or not people will actually pay for it and read it. Your cover will make or break your book right off the bat. If there’s any one cost you don’t want to go cheap on, this would be it. While it’s true you can outsource to someone on Fiverr and get a decent cover for less than $20, it pays to do your research and find a good designer that’s going to deliver a cover that sells your book.

Check out this video Chandler Bolt recorded on how to use Fiverr.com to outsource your book cover design.

I would recommend setting aside a budget of at least $100. This isn’t to say that spending tons of money will get you an awesome cover, but going cheap on it may hurt your sales in the long run.

How Much Does a Book Editor Cost?

A book should always be edited…by a real editor. Don’t try to cut corners here, this is a very important step in your book writing journey.  Even if you’re a professional writer or editor yourself with thirty years of experience under your belt, you need to outsource it to someone else, and that means another professional editor.

Trust me: a book that contains typos will get bad reviews and sales will drop flat. Love your book. Spend the cash on editing. You can find quality editors at Upwork. (Or you can find the editors we recommend in our Preferred Outsourcer Rolodex if you’re a member of the Self-Publishing School community.)

You can get a very short book (15,000 words) edited for about $150-$250. This is for line editing. Ghost writing, developmental, or structural editing will run you much more than that, upwards of $2,000 or more depending on the length of your book (up to 100,000+ words) and the depth of edits you require.

When it comes to your book production costs, there can be no end to the costs you can rack up if you have the cash to invest.

How Much Does Book Formatting Cost?

When it’s time to format your book, if you’re publishing on Amazon, you might want to get it formatted both for print and for Kindle. You can outsource the formatting of both your ebook and print book for around $60-$200. Fiverr has some great formatters at reasonable prices.

I’d also recommend asking fellow authors if they have any great recommendations for book formatters. Once you find a book formatter you really like, add them to your own rolodex for future reference.

How Much Does it Cost to Promote Your Book?

When it comes to spending cash on promo sites, you could empty your bank easily. It doesn’t have to come to this. Set a budget for yourself and go with the best of the best. I have recommendations below you can check out.

Budgets vary but I’ll spend $32 on the low end for Buckbooks and go as high as $1,000 if you add on a bundle of promo sites to launch your book.

Again, this is a major money suck if you’re not careful; you can throw thousands into it and get mediocre results. Choose your promo sites with caution and do your research.

For the best results on several paid launches I have used:

Bookzio [$19-29]

Robin Reads [$35]

Buckbooks [$32]

BKnights [$5-40]

ereader girl [$20]

Awesome Gang [$10]

Booksbutterfly [varied prices]

When it comes to paid promotions, you can spend as much as you want, but to get the best value for your dollar, do your research on the top sites that can generate a good return. Check out this detailed list of paid [and free] promo sites.

How Much Does it Cost to Record an Audio Book?

Creating an audio book can run you anywhere from $300 to $6,000 additional cost depending on the length of your book and who you hire to do it. Again, you’ll need to create a budget for this one to keep costs under control.

If you have a novel with multiple characters and want different people to read different roles, it can cost towards the high end of the budget (especially if you’re using high-end talent.)

If you have a good voice or acting experience and you want to give it a shot, you can purchase the basic equipment and record the audio book version yourself. Check out this blog post for setting up your recording studio and doing it yourself.

Additional Author Tools and Expenses

Author tools are a necessary part of your portfolio, and there are tools for every part of the publishing process. How many of these you decide to invest in is up to you.

Here are some of the basic tools of professional authors. This will add a price tag to your book, but many of these are just a one-time payment and then that’s it. Other tools will bill you monthly.

Book Publishing Courses

If you’re new to the game of self-publishing, take a course like Self-Publishing School or join our Mastermind community for everything you need to get started.

You could also look into taking multiple courses on Udemy. But again, you can spend a fortune on various courses. I would recommend sticking with one course until you complete it and then, after getting your first big win, look at branching out to learn other skills.

How Much Does it Cost to Build a Website?

Building an author platform is a serious consideration if you’re looking to expand your business, write blogs, and promote your work. Whether you’re looking to build your entire website as an author, or a landing page with a call-to-action to get users to opt-in, it’s a very important step for building your business. It’s also important to capture leads to build your mailing list. A lead capture form on your website serves the purpose of finding quality leads as well as help you determine your primary audience.

Here are some things you’ll need to look into in order to get started with building a website:

Hosting

You can sign up for hosting with servers such as bluehost or hostgator. The cost would be around $150 per year; very reasonable for website hosting. You will get a discount when you sign up for the first year, but pay full price when you renew.

Domain Name

You can purchase a domain name to secure your brand and start driving traffic to your site. Check out Name.com. The cost will run you around $10-$15 a year.

Email Subscription Services

If you want to collect email addresses, you’ll need to sign up with an email subscription service to manage your emails. There are several choices:

Mailchimp: this is free up to the first 2000 subscribers. If you opt in to use their autoresponder service or other upgrades, you’ll have to pay around $10 a month depending on the number of subscribers.

AWeber: regarded by most as the premium site for email subscriptions. Cost per month: $19 up to 500 subscribers.

Convertkit.com: a new kid on the block, Convertkit has tons of value. Price is based on subscribers, but starts at $29 a month for your first 1,000 subscribers.

How to Increase Book Sales

We all want to make CASH with our writing. It may not be the only reason we write, but self-publishing your own book is still an investment. And like any investment, it’s nice to get a return rather than taking a loss.

Here is a list of strategies you can implement to increase your book sales and get more eyeballs on your work.

  1. Run a contest through Goodreads.
  2. Reach out to podcasters and influencers in your niche and set up an interview. This has proven to be a big game changer for authors like Hal Elrod and Tim Ferriss.
  3. After your book has been at regular price for a while, wait three months and then drop it to .99 again. Set up some paid ads every other day for one week. Try using the KDP countdown strategy.
  4. Blog about the topics in your book. Set up a blog and get more traffic and interest in your work by writing about what you love. Traffic that lands on your page can be directed to your Amazon Author Page and that means…more book sales!
  5. Write another book. Building a catalogue of books is a great formula for generating higher monthly income.
  6. Apply for a spot on Bookbub. Bookbub is the big gorilla when it comes to book promoting. It’s expensive ($300 and up), but it’s a solid investment and you will make your money back on the promo costs. You can check out Bookbub here and sign up for an author account to get started.

3 Ways to Save Money on Your Book Costs

Self-publishing can be expensive if you let it. There is always something else to spend more money on and the more you spend, the less chance you have of making your money back. Here are a few hot tips to help you save on your book costs, both now and in the future.

Hot Tip #1: Save Money on Book Formatting [if you dare!]

Write your eBook with Scrivener. Not only is Scrivener the #1 author tool for writing and organizing your manuscript but, if used effectively, it can save you money in formatting costs. If you’d like to learn more about how it works, check out this Scrivener webinar hosted by Joseph Michael with Chandler Bolt.

Joel Friedlander’s The Book Designer.com also offers a bundle of Book Design Templates for both fiction and nonfiction. These templates are at a cost but will save you money in the long run from outsourcing. I have personally been using these to do the formatting for my books. It can be time consuming at first but once you get the hang of it, you’ll save money on formatting costs.

Hot Tip #2: Build a List of Email Subscribers

Although this topic deserves its own blog or (book), I’ll mention it here because if you build up an email list now, it can save you thousands of dollars in promotional costs down the road.

When you launch your next book, you’ll have hundreds or thousands of fans waiting for your next release. Not only that, but these are the fans who will leave reviews if they join your launch team and purchase your book the first week it comes out.

This shoots your rankings up, and this drives sales even further. Sound good?

You can start to build your email list by including a link to a lead magnet in your eBook. A lead magnet is an offer of a free, valuable piece of content that readers will get if they go to your website and subscribe to your email list.

Hot Tip #3: Write a Great Book!

This might seem like an obvious tip, but paying attention to the quality of your book throughout the writing process is going to save you money. The better your book, the less you’ll have to spend on editing.

You will also gain a solid reputation for someone who writes really well. This means loyal fans will spread the word about your book and your blog, your email list grows, and any future books you release will practically promote themselves. Well, almost.

We are in a great era of self-publishing. Anyone can turn their dream into a reality within just a few months, a bit of cash, and a great idea!

Are you ready to make a difference?

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

 

interview content

How to Use Interview Content as the Backbone of Your Entire Online Publishing Business

A little more than three years ago I was listening to Entrepreneur on Fire Podcast with John Lee Dumas a lot. Not only did I love the different interviews he was publishing on a daily basis with successful entrepreneurs, but I was fascinated with his process for creating podcasts and blog posts from interview content.

Dumas’s process seemed so simple. Each day Dumas would bring on a different entrepreneur as a guest and ask them the same series of 8 – 10 questions about how they started their business and along with their keys to success. Dumas would then publish these interviews daily through iTunes and write summaries of the interviews on his blog. Dumas’s success story has been well documented at his website EOFire.com and hundreds of other blogs if you’re not familiar with his journey and want to learn more. Fast forward to 2017 and Dumas consistently brings in over $200,000 in revenue monthly from his business through advertising revenue and product sales that are a direct result of these 1,500+ interviews.

Although Dumas’s business is a bit more complex today than it was a few years ago, the foundation of his business remains simple. Dumas finds experts, interviews them, and hits publish.

[This is also what Self-Publishing School does with the Self-Publishing Success Summit]

Interested in learning how to use interview content as the backbone of your online business? No sweat.

You Can Do This Too!

Inspired by the simple process that Entrepreneur on Fire used, I started my own iTunes podcast and blog called FoodTruckEmpire.com about three years ago. Since I knew literally nothing about the food truck industry at the time, I started to email different food truck owners and ask them if they could jump on a Skype call that would be recorded for a podcast. From there I asked a lot of basic questions about starting a food truck, like how to get vendors were able to raise the funds needed to start a mobile food business and the challenges faced operating this type of business.

Just like Dumas executed in the early days, I kept my content creation as simple as possible. I reached out to people I viewed as experts online in the food truck industry to request an interview. Then I published those interviews on iTunes and my blog.

After just over 3 years of publishing, FoodTruckEmpire.com is now one of the most authoritative and popular websites online on the topic of starting a food truck business. I’ve even been featured in popular magazines like Entrepreneur about the topic and sold thousands of digital products including e-books, live courses, and consulting services.

Although I’ve created a much smaller than the digital publishing business than Dumas has created with Entrepreneur on Fire, the foundation of my business was created in the same way using interviews to become an authority in my particular market.

In the rest of this post, I will share three specific ways I have leveraged interview content to not just build my brand, but also generate products and revenue for my own business. I hope you can find some ways you can use interviews (both audio and written) as the backbone of your own digital publishing business!

Start New Relationships

One of the benefits of publishing interview content is that you have an excuse to talk to anyone in your niche. If you have a blog about how to improve your writing, you can request to interview authors that you respect and ask them any question you want. I urge you… do not take this powerful tool for granted!

As you begin to interview more people in your industry over the coming months and years, you’ll be surprised at how many movers-and-shakers you become acquainted with. In my case I’ve had the opportunity to speak with not only food truck vendors, but founders of popular food franchises and other business owners that serve this industry as well. Although many of these relationships have started out as a simple interview, many have progressed and become business relationships overtime.

A couple real life examples of guests on my show that have eventually become clients or customers:  

  • One business that I started by interviewing has now become a consulting client that I provide online marketing services for.
  • Numerous interview guests I’ve have gone on to pay for monthly banner advertising on my website as a way to reach their target audience.

The first point of contact or the “ice breaker” to each of the above scenarios has been to schedule an interview.

Now one thing that I feel obligated to point out is that the vast majority of your interviews will not lead to any type of business relationship or direct revenue. Also, some of the folks I interviewed did not become customers until literally years after interviewing them for the first time. This is not a short-term strategy! You will need to take the longview on this strategy if you want it to work for you.

Building Evergreen Blog Content

Building evergreen blog content is the most common way that I’ve seen other bloggers and website owners leverage interviews. After all one of the fastest ways to get unique and valuable information for your website is to simply go out there and ask an expert how something works. (Note: By evergreen blog content, I simply mean content that will remain valuable and relevant for a long period of time.)

I won’t harp on the benefits of this bullet section too long since this is one of the most commonly used ways that publishers leverage interviews. Whether you’re doing an interview in an audio format though a podcast or a written Q/A style piece make sure to cover topics and questions that will be relevant to your audience for years to come.

Overtime, as you publish more information about a topic your audience and traffic will grow slowly assuming you publish consistently and high-quality interviews. If I had to put a number on it, I would estimate that around 75% of the content on my own website FoodTruckEmpire.com is made up of this evergreen interview content.

Incentivize Email Signups

This is an important one for me. I see a lot of new bloggers that worry spend a ton of time creating an incentive or bribe for people to sign up to an email list. Frequently used bribes that I’m sure you’ve seen before include Free Whitepapers or potentially an e-book on a certain topic. These type of bribes work well to collect email addresses, but here are a few other angles that you can use based on existing interview content that work great for me.

1.) Instead of just publishing a podcast interview on iTunes and summarizing in on your blog. Take the same audio and call it an Audio Lesson instead that people can signup for. If the interview content teaches your audience something this can really work well as a way to encourage email subscribers. I’ve found that if you list something as an “audio lesson” there’s a higher level of perceived value.

2.) Another way I incentivize email subscribers to join my list is to organize past interviews. One specific call to action is “Learn How 6-Figure Food Truck Owners Earn a Living–Register Here.” After a visitor opts-in they receive an email with links to five different past interviews from different food truck owners that generate over $100,000 in annual revenue. Best of all, this method of encourage people to subscribe does not take a lot of time on your end after the interviews have been produced, but they also provide a lot of value to readers.

I hope this post has helped get your creative juices flowing for how you could leverage the power of interviews on your own website. As super successful entrepreneurs like John Lee Dumas have already proved, you can build a profitable online publishing empire by mastering this single type of content.

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!