How to Self Publish a Book

How to Publish a Book in 2018: Self-Publishing Tips From a Bestseller

Historically, if you wanted to know how to publish a book, you needed an agent to get a traditional publisher to look at your manuscript.

In fact, many publishing companies won’t even open a manuscript if it doesn’t come through an agent. Which makes learning how to publish a book way more difficult.

What’s worse is even if they do open it, it’s still unlikely that your book will be published and sold in bookstores!

*Cue the groans and grumbles of irritation*

So is there a better method?

Yes! In fact, there is another way for your book to not only be published, but to even become a bestseller! This method has led to the success of many authors and is changing the book and traditional publishing industry.

It’s called self-publishing

Personally speaking, I’ve self-published 6 bestselling non-fiction books on Amazon, sold tens of thousands of copies, and continue to collect thousands per month in royalty checks. The success of my books has been directly responsible for the strong performance of my business, which has grown to over 7 figures in less than 2 years.

self-publishing a book instructionFive years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at one of the “Big 5” publishing houses.

This is no longer the case. Not only do you no longer need one of the “Big 5” companies to publish your book, now self-published authors are actively turning down offers from publishing companies!

So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.

Better yet, making the decision to learn how to navigate the self-publishing world the right away can save you countless wasted hours.

Because many writers get overwhelmed with the abundance of information about the self-publishing process, I’ve created a step-by-step comprehensive self-publishing guide that will walk you through the beginning steps of how to write your book all the way to how to self-publish it on Amazon’s Kindle (KDP) Network.

My comprehensive guide will cover:

  1. Deciding Why You Want to Write a Book
  2. Writing Your Book
  3. Getting Feedback on Your Book
  4. Choosing a Book Title
  5. Hiring a Great Book Editor
  6. Designing a Book Cover that Converts
  7. Creating Your Kindle Direct Publishing Account
  8. Formatting and Uploading your Book
  9. Self-Publishing Your Book
  10. Pricing Your Book
  11. Forming a Launch Team
  12. Maximizing Book Launch Exposure
  13. Celebrate!

Let’s get started so you can get started!

#1 – Deciding Why You Want to Learn How to Self-Publish a Book

What you need to decide first when self-publishing a book, is WHY you want to write a book. I encourage going through this brainstorming process as it’s the only way to ensure that you’re 100% committed to writing a book (and you’re doing it for the right reasons).

Here are some questions for you to consider:

  • Are you an entrepreneur or freelancer with a new business trying to get a leg up on your competition by publishing a book?
  • Do you want to leverage your skills and knowledge to become a paid speaker or coach?
  • Do you have a well-established business and you want to write a book to diversify your income streams and land speaking engagements?
  • Or do you already have a successful story, and want to build an asset that will share the knowledge and skills you’ve gained over decades of experience?

Action Plan: Come up with at least 10 valid reasons why you want to write a book. Use the questions above as a starting guide to brainstorm.

#2 – Writing Your Book

If you’ve ever tried to write a book, you might have had moments where you’ve stared at a blank page for hours with nothing to show for it. Feeling frustrated, you resort to procrastinating and get nothing done! This is normal, writing a book is hard work.

In order to start writing your book, you must develop a writing process.

Here’s are some effective ways to develop the writing process:

  • Buy a calendar. The best way to have your book complete is to have a calendar that schedules your goals per day/week.
  • Create an outline. An outline is like a map of your book that provides direction to your story. It keeps you on track and ensures that your ideas are organized.
  • Develop a writing habit. Condition yourself to write at the same time every day. With this practice, it will soon become a habit that will make writing a book automatic.

To learn more tips on how to write, here’s a tutorial video of the simple process I use to write over 1500 words per hour:

Action Plan: Create a resistance plan! Figure out which methods best filter out the negative noise to get you into the writing process.

#3 – Getting Feedback on Your Book

When writing your book, it’s important to get as much feedback as early in the process as possible. As writers, it’s all too easy to retreat into your cave for a long period of time, spend countless hours writing what you think is the perfect first draft, only to find that a) your draft doesn’t make sense to anyone else or b) no one else is as interested in the topic as you originally thought.

Not only can a fresh set of eyes on your book help you catch typos and grammatical errors, but a new perspective can give you ideas for tightening up your story and making the theme more clear.

Giving your book to one (or more) “beta readers” before giving it to an editor and self-publishing can also cut down on the time and cost of paying a professional editor.

Action Plan: Reach out to a few friends who could provide good (preferably unbiased) feedback, and ask them if they’ll be willing to read a chapter or two (or the whole book!) as you finish writing.

#4 – Choosing a Book Title

Contrary to popular belief, you should never decide on a book title until after you are done writing your first draft. This is because choosing a book title first often results in you “writing yourself into a corner” because you’re trying so hard to align your story to the title of the book instead of writing what needs to be written.

Don’t make this more complicated than it needs to be.

The key to choosing a perfect title is: the simpler the title, the better. As you’re brainstorming ideas, always remember to keep it simple. Your title should also be clear on what your readers will receive by reading your book. This is because experts state that a clear promise or a guarantee of results will further intrigue your readers.

Here are some questions to consider when creating your memorable title:

  • Is your title going to teach a high demand skill?
  • Can your title impact someone’s life?
  • Can your book solve a very difficult problem?

Action Plan: Once you’ve narrowed down your book titles, send out an email to your friends and family or put a poll up to your audience asking what title they’d prefer. You could also ask a community of other authors what they think.

how to self-publish a book title self publishing checklist

#5 – Hiring a Great Book Editor

Hiring a great editor can mean the difference between writing a bestseller, or a mediocre book. Therefore, it’s important to take as much time as necessary during this stage of the process.

To find an editor for your book, begin with your personal network. Do you personally know any qualified editors? Start there. If you don’t, then do you know someone who knows an editor?

If you don’t have any luck finding an editor within your personal network, don’t worry! Depending on your budget, you can either hire a professional book editor or hire a more budget-friendly editor from Upwork.

As a Self-Publishing School student, we will also provide you with a Rolodex of approved and vetted book editors who all do a great job.

No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum ($25 or so) to edit a few pages or a chapter of your book. Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you.

If you don’t feel you’re a good fit following a sample edit, then let that $25 go and find an editor who’s going to work out rather than sinking more money into a relationship that might be a mistake.

Whatever you do, don’t give up during the editorial process! If one editor isn’t working out for you or meeting your needs, find another.

Action Plan: Find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!

self-publishing a book editing tips

#6 – Designing a Book Cover that Converts

When it comes to self-publishing, a high-quality book cover is one of the most important elements that will get your book to convert into sales! The reason is because your cover design is what readers see first and will immediately determine whether they want to read your book or not.

“Don’t judge a book by its cover” simply doesn’t apply to actual book covers, as much as we wish it did. The hard truth is that everyone judges a book by its cover whether they realize it or not.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

You can find amazing book cover designers on freelancing sites such as:

Prices will vary depending on what type of service you want, but the end result will be well worth the spend.

Action Plan: Find a book designer with any of these sites and your book will stand apart from the rest of its competition!

#7 – Creating Your Kindle Direct Self-Publishing Account

Amazon has a self-publishing service called Kindle Direct Publishing where you can create and manage your Kindle eBook, paperback, and audio books. You can even link it with CreateSpace to offer print books to your audience.

It’s the best way to learn how to publish a book and start selling quickly, and I’ve used it for all my self-published books. I highly recommend it for all new self-publishers!

Setting up your KDP account is very simple! Start by following these steps:

  1. Visit https://kdp.amazon.com and create an account with either your existing Amazon account or your email address.
  2. Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.
  3. Once your tax information is complete, hit “Finished” and your account is complete!

Action Plan: Follow these steps to create your KDP account! With this platform, you can figure out how to publish your book within minutes and soon have it appear worldwide!

#8 – Formatting Your Self-Published Book

If you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing (KDP) forums where there are plenty of discussions on book formatting.

You can also use KDP’s free resources to help format your book. Formatting can be a frustrating experience for the uninitiated though, so if you have a few bucks to spare, you might consider paying someone to help you.

Also keep in mind that formatting will look different for fiction versus nonfiction books.

Typically, nonfiction books don’t have an indent between paragraphs but instead, they have spaces whereas fiction books are indented with each new paragraph, as pictured below.

how to self-publish a book nonfiction versus fiction formatting

If you want to pay for formatting, Liber Writer is a low-cost, effective option for converting a Microsoft Word file to Amazon’s Kindle format. If $60 is too much, you can also find people on Fiverr to format your book for Kindle. Just be sure you hire someone who knows how to format your specific book genre.

Action Plan: Make sure your book is formatted properly by using the free online resource above or hiring someone who can handle the formatting process for you.

#9 – Self-Publishing Your Book

When you feel confident your book is ready for the public, you can create a KDP account and upload your book.

  1. On the KDP mainpage, locate and click on “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions”.
  3. Then, locate and click on “Edit eBook Content”.
  4. Finally, click on “Upload eBook Manuscript”, and upload your manuscript file from your computer.

Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon. It’s highly recommended you also select two different categories your book might fit into so you can reach a broader audience.

To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose.

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors.

Create your Amazon author central account after uploading your book. Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click “save & publish” in your KDP book dashboard.

Afterward, you should be ready to publish your book! Just click “save & publish” in the book editing screen!

Action Plan: Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.

#10 – Pricing Your Book

One of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from new writers is, “How much should my book cost?”

To answer this, my general rule of thumb is to have your book priced is between $2.99 to $5.99.

To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period. Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.

Action Plan: Find the perfect price by using this strategy that will attract your readers and best drive long-term success.

#11 – Forming a Launch Team

Your launch teamself-publishing a book launch plan is the group of people who are dedicated to helping make your book successful. They should be a passionate group of individuals who are eager to make your book launch successful.

Remember, one highly skilled team member is better than a group of mediocre ones!

To find quality candidates, here’s a questionnaire you can use to assess applicants and see if they’re qualified to market your book:

  • Why do you want to support my book?
  • What goals are you trying to reach with this project?
  • How would you market this book?
  • Which influencers would you reach out to and why?

Action Plan: Create an application with questions that align with your thought process. Try to be open-minded with those who think outside the box – they may be the perfect candidates that can get your book to become a bestseller.

#12 – Maximizing Book Launch Exposure

It’s not enough to learn how to publish a book and be done with it. You still have to take action even after your official launch.

As soon as your book goes live on Amazon, be sure to leverage your launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are there to support your project and want to see you succeed. You might be surprised how willing they’ll be to help you if you just ask!

Here are some marketing initiatives you can assign your team and audience to do:

  • Share content from your book as blog posts across social media
  • Submit reviews on Amazon
  • Help build your book’s website
  • Reach out to influencers for a future guest post or podcast feature
  • Share a book review on their YouTube channel
  • Buy extra copies to gift their friends

The additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales!

Action Step: Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.

#13 – Celebrate Learning How to Self-Publish a Book!

Publishing a book is just the beginning. Depending on your goals for your book, self-publishing can get you more customers, free publicity, and establish you as an expert in your niche. This can help you land speaking gigs and build a business within your area of expertise.

Your book sales can also help fund your lifestyle with passive income.

Dream big about what you want your book to do for you. When you have a vision for where you want your book to take you, it will be easier to take advantage of opportunities as they arise. Getting clear on what you want will also help you to be more effective when expanding your network along on your journey.

how to publish a book training

What to do Next

Now that you’ve learned how to publish a book, it’s time to take action and bring yourself one step closer to your goals and dreams. Here are a few actionable steps you can take right now!

#1 – Find your WHY and your topic

Ask yourself right now why you want to write a book. Having your purpose at the forefront of your mind for the duration of writing your book will help keep you focused and motivated.

Make a list of all the reasons you want to write a book and circle the one that’s the strongest; the reason you want to write a book that makes you excited about the possibilities.

Now what do you actually want to write about? Are you going for a fiction book or do you want to write a memoir that showcases your life’s most influential moments?

Jot down your goal or topic and get started on the next step.

#2 – Start your mind map

Yes, you’re already ready to start working that mind map!

We’ll actually help you out a little bit and give you a couple free templates you can use to get started. Organizing your thoughts on a specific topic can be really hard unless you have a guide to help jog some ideas.

You can download either our fiction mind map or our non-fiction depending on which topic you’re writing about. Just click on either below and start mapping your book!

Fiction Mind Map Download                    NonFiction Mind Map Download

how to publish a book nonfiction templatehow to publish a book fiction template

 

 

 

#3 – Learn more!

If self-publishing a bestseller is something you want to do, and you’re serious about changing your life and your business for the better by getting your book out there in the world, then you need to watch this free 4 part video training series where I walk through the exact steps I’ve taken to write, publish, and market 6 of my own best-selling books (and how I’ve helped 1,000’s of students do the same).

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

Are you ready to learn how to publish a book? What’s holding you back from writing, publishing, and selling a life-changing book?

how to get an ISBN

How to Get an ISBN: Cracking the Code for Self-Publishers

Knowing how to get an ISBN as a self-published author is crucial. Since you can’t publish without an ISBN, we’re helping you learn how.

Do you know why having an ISBN is so important nowadays?

In the early days of World War 2, the Japanese military sent messages back and forth. The Allies needed to crack their intricate numbering system to get an edge in the war and turn the tables. But how did they crack this complex system? MI6 recruited a young mathematician named Gordon Foster to work as a codebreaker at how to get an isbnBletchley Park, where he scanned millions of numbers looking for patterns in the code.

Decades later, when the book industry needed a standardized tracking program in order to coordinate the increasing number of titles being published each year, Gordon Foster was approached by WH Smith, a British retailer, to write a report on how to create such a system.

This report led to the 9-digit standard book number which went live in the UK in 1967 and eventually led to the ISBN system used worldwide.

Several years later, this turned into a 10-digit numbering system when a policy was needed for new editions and variations. Then, in 2007, the ISBN switched to a 13-digit format and is now the standard used everywhere.

What is an ISBN?

ISBN stands for “International Standard Book Number” and, before it was implemented in 1967, the method and system for cataloging, ordering, organizing, and locating a specific book was a chaotic mess.

Today, to get your book into a bookstore, a library, or almost any book distribution channel on the planet, you need an ISBN.

But the process can be really confusing for new authors. There are a number of questions you might be asking yourself:

  • How does this long string of numbers on the back of books work?
  • How do you get it?
  • If you’re a self-publisher, do you need an ISBN?
  • Why would you need one?

These are all questions answered in this article. It’s a mammoth of a post and will get quite technical at certain points.

With that disclaimer, let’s unweave the intricate web of how to get an ISBN and how they work in the publishing industry.

how to get an ISBN example on book

How To Read an ISBN: What do the Numbers Stand For?

As of 2007, the ISBN is a 13-digit number. This came about in part because of the large volume of eBooks now being published every year. Knowing how to break down and interpret these 13 digits aren’t of much use and interest to most book readers, but for publishers and distributors, it’s a necessity.

If you want to publish lots of books under your own publishing name then it’s something you may want to pay attention to. You can tell a lot about a book and its author by reading the ISBN number.

The 13 digit ISBN number helps:

  • Identify the specific title
  • Identify the author
  • Identify the type of book they are buying
  • Identify the physical properties of that particular book
  • Identify the geographical location of the publisher

Let’s break it down and look at what all these numbers mean.

how to get an ISBN Breakdown graphic

Here is the ISBN for a particular book:

978-3-16-148410-0

You’ll notice this sequence is divided into 5 number combinations. But the first three digits “978” indicates that this string of numbers is for an ISBN. If we remove these digits we have:

3-16-148410-0

First is the initial digit, in this case: 3

The 3 is the language group identifier which here indicates German. For English speaking countries a 0 or 1 is used. Numbers for language identification generally range from 1-5.

Here is a list of the most common Group identifiers:

0 or 1 for English

2 for French

3 for German

4 for Japan

5 for Russian

7 for People’s Republic of China

It’s worth mentioning that the rarer the language, the longer the number identifier will be. For example, Indonesia is 602 whereas Turkey is 9944. You can reference the complete list at the International ISBN Agency.

Next is “16”. This is the “publisher code,” and it identifies the publisher on any book that has this number. This number can be as long as 9 digits.

“148410” — This six-digit series represents the title of the book. The publisher assigns this to a specific book or edition of the book, such as a hardcover version or paperback. This could be a single digit or stretch to multiple digits.

“0” is the last digit and is known as the “check digit”. This number is mathematically calculated as a fixed digit. This is always a single digit. This number indicates that the rest of the ISBN numbers have been scanned and is calculated based on the other digits in the code.

The ISBN and Barcode

The ISBN is usually found above the barcode on the back of the book, so it’s reasonable to assume they’re the same thing, right?

Except, they’re not. The barcode isn’t the same as the ISBN.

This is an important distinction because:

  • When you purchase an ISBN you don’t automatically get a barcode
  • The barcode of your book can change, while your ISBN can remain the same.

We’ve already discussed what data the ISBN carries, however, the barcode includes extra information such as the book’s fixed price and the currency it’s being sold in.

Barcodes are a necessary element of your book as they allow for most retailers and distributors to scan your ISBN for retail and inventory reasons.

The standard barcode is known as the EAN (European Article Number) barcode, and your barcode must be in this format to sell your book in bookstores.

ISBN barcode example

(Breakdown of the typical EAN barcode on the back of a book by Publisher Services)

How to Read a Barcode

If you look at the picture of a standard barcode, you’ll notice two barcodes side by side. The barcode that appears on the left is the EAN generated from the ISBN number.

The other number appearing on the right is a 5-digit add-on, called an EAN-5, that contains the price of the book. The first digit is a 5 and is a must for scanners to read. The 4-digits after the five indicates the price of the book.

For example, if the number reads 52995, this means the price of the book is set at $29.95. If the price of the book changes, a new barcode must be used, though the ISBN wouldn’t change.

This would only be replaced by a new ISBN if the book is published as a new edition or as a new version.

To buy a barcode you must first purchase an ISBN. You can buy your barcodes at Bowker and they even offer a barcode-ISBN combo:

  • 1 barcode + 1 ISBN is $150.
  • 1 barcode + 10 ISBNs is $320.

The Difference Between ASIN and ISBN

If you’ve used Amazon’s Kindle Direct Publishing (KDP) program you’ve probably come across an ASIN. ASIN numbers are used by Amazon to manage and identify the products they are selling on their site. It’s a 10-character alphanumeric unique identifier that’s assigned by Amazon.com and its partners.

You can find this on your book page. In your browser, the Amazon ASIN will be after the product’s name and “dp”. The next place to find this is in your book or product details area of your book page.

However, an ASIN is not the same as an ISBN. You can only use it with Amazon. If you want to sell through other platforms or in brick and mortar stores, you’re going to need an ISBN.

how to get an isbn for authors

Reasons Self-Publishers Need an ISBN

And now we come to the most pressing question on your mind: do you need an ISBN?

If you want to publish and sell your eBook on Amazon, then the quick answer is no, it isn’t necessary. Amazon will assign your eBook an ASIN number which will be used to identify and track your title.

However, that’s only with Amazon, and only with eBooks.

If you want your readers to get a hold of a print version of your book, then you’re going to need an ISBN. This might be important if you have a brick and mortar marketing strategy, or if you want your book to be accessible through libraries (more on this later), or if you’re looking to deal with wholesalers or other online retailers.

Here’s a simple rule of thumb: if you want to sell your book by means other than as an ebook on Amazon, then you’ll need an ISBN.

Should You Get a Free or a Paid ISBN?

You might have noticed that self-published authors can get assigned a free ISBN by Createspace, the On-Demand publishing company owned by Amazon. You can also get an ISBN when dealing with a whole host of On-Demand or self-publishing companies, like Draft2Digital, Smashwords or IngramSpark.

If you can get a free or cheap ISBN with them, then what’s the use in paying for your own one?

Here’s the problem: most of the time, you can only use those free ISBNs with the channels those companies distribute through.

Let’s say you get a free ISBN with Draft2Digital, but then you notice that there are some retail channels you can access through Smashwords that you can’t with Draft2Digital. You can’t use the Draft2Digital ISBN with Smashwords. Smashwords will only let you use your own ISBN or an ISBN they assign to you. So what do you do?

You get a free ISBN with Smashwords.

And now you have two ISBNs for the same book. Same book title, same book format, but two ISBNs.

You then hear of some exclusive channels you can get through eBookPartnership. The only wrinkle? You need an ISBN and they won’t take your Smashwords’ or Draft2Digital’s ISBN. So you sign up for their free ISBN instead.

Now you have three ISBNs for the same book.

The Problem with Multiple ISBNs

This problem can repeat itself again and again as you discover more ways to distribute your book. Sometimes you’ll have to pay for the ISBN, sometimes you won’t. But it leads to you having several ISBNs, all from different publishers, for the same book.

Can you picture how unprofessional that looks to a bookstore?

Wouldn’t it have been easier to start off by buying your own ISBN? Wouldn’t that make you look more professional?

On top of this, each of those free ISBNs identifies the self-publishing company as a publisher. It’s the equivalent of using your business email address as [email protected] or [email protected] instead of [email protected] (assuming you’re named Matt).

Not only does this make you look unprofessional, but there are some stores that will refuse to stock your book on this basis. If you have a CreateSpace ISBN, there are a number of bookstores that will refuse to carry your book.

All of these issues can be sidestepped by simply purchasing your own ISBN through Bowker.

isbn don't forget libraries

Don’t Ignore Libraries

We briefly mentioned that if you want to stock your book in libraries, you’ll need an ISBN. However, that might be the furthest thing from your mind. You might have decided to focus purely on eBook publishing and what part do libraries play in eBooks?

A big one.

Libraries are becoming more important to the distribution of eBooks. Overdrive is the largest supplier to schools and libraries in the world (serving more than 30,000), and they circulated more than 105 million eBooks in 2014, a 33% increase from their previous year. They also supply to retail stores globally, making $100 million in sales in 2013.

And guess what you need to be able to partner with Overdrive? Yup. An ISBN.

How do I get an ISBN?

Hopefully, you’re convinced that if you want to look professional in the industry and be able to access all distribution channels, you need your own ISBN.

But how do you get one?

ISBNs are free in many countries, provided either by the government or a publicly administered branch. However, in the US and the UK, ISBNs are administered by Bowker and Nielsen respectively and require you to pay.

If you’re located outside the USA you can find out your local ISBN Agency here. While ISBNs are assigned locally, you can use them internationally.

If you live in the USA, you have to get an ISBN through myidentifiers.com, run by Bowker, the only company that is authorized to administer the ISBN program in the United States. You can purchase ISBNs as a single unit or in bulk of 10, 100 or 1000.

How to Register Your Book and ISBN

As soon as you purchase your ISBN through Bowker or the International equivalent in your local area, and you publish your book, you should register here at Bowkerlink. This is an automated tool that will add your book to Bowker’s Books In Print and Global Books In Print.

I recommend you download the free PDF “ISBN Guides: Title Set Up & Registration” with step-by-step instructions on setting up your title.

How Many ISBNs To Get

So how many ISBNs should you get?

First off let’s clarify a few common mistakes:

  • You can only use an ISBN once. The ISBN is a unique number for that particular book, and can be assigned once, and only once, to that title. It can’t be used with any other book in the future, even second versions of the same book.
  • You don’t need an ISBN to sell in each individual country. ISBNs are international, they are just assigned locally. A US-based publisher can purchase their ISBN through Bowker, but can stock their book worldwide using that ISBN.
  • You need an ISBN for every specific format of the book and any new versions. Want to sell your book in print, as an eBook, and also as an audiobook? That’s great, however, you need a different ISBN for each one. If you want to publish a revised and updated version you’ll also need a new ISBN. (This doesn’t cover fixing some typos and errors).
  • If you create a series of books you can’t use the same ISBN for them. You can use the same ISSN, however. Many fiction and nonfiction authors have an ISSN number assigned to their book series. ISSN stands for International Standard Series Number and can be purchased from the Library of Congress. However, each book in the series will need its own ISBN.

We mentioned that in the USA you can buy ISBNs as a single unit, a bulk of 10, 100 or 1000. Here are the prices:

Number of ISBNs You Get Price
1 $125
10 $295
100 $575
1000 $1500

how to get an ISBN pricing guideline

First off, it rarely makes sense to purchase a single ISBN. A single ISBN would cost you $125, but a bulk of 10 only costs $295. Meaning if you purchased 10, each ISBN would cost you $29.50, a 76% discount.

Buying a single ISBN might seem feasible if you only want to publish one title, but remember that you need an ISBN for each format. So if you want to publish your book as an audiobook, you’d need a brand new ISBN for that. As well as needing different ISBNs for your eBook and print versions.

Not to mention that you’ll need an ISBN for any future books you publish, perhaps as sequels to your book.

We recommend that if you’re serious in making book sales, you should purchase at least a bulk of 10 ISBNs. That gives you 3 ISBNs to use for publishing as an eBook, in print, and as an audiobook. You can keep the remainder for any future books you might publish.

Wrapping Up How to Get an ISBN

Now that you have a very good idea how to buy and use ISBNs for your own books, all the best on setting this up. If you want to be recognized as a publisher and have your books available to a larger global audience by registering through Bowker, consider investing in your own ISBNs.

Think of it as buying a piece of property: You own it and it is registered in your name.

For more information, you can find out anything you want to know by visiting the official Bowker page or at myidentifiers.com

Here’s a simple actionable checklist for ISBNs.

To buy an ISBN for your next book, here is what you should do:

  1. Go to the website https://www.myidentifiers.com
  2. Under the ISBN drop down tab, click on ISBNs—Buy Here. You can select 1, 10 or 100. For a bulk purchase, go to “Buying ISBNs in Bulk” and you can contact Bowker directly to discuss your options.
  3. Once you have your ISBN assigned, you can then use it everywhere that requires your ISBN number.
  4. At Createspace, under the “Setup” channel, you can choose to have Createspace assign you an ISBN. When you buy your own ISBN at Bowker, just put in the 13-digit number and Createspace will use this in your paperback.
  5. If you publish your paperback through KDP (Kindle Direct Publishing), you can fill in your number in the “Paperback Content” section of your book when you log into your bookshelf. If you choose to have Createspace assign you an ISBN, KDP will ask for your 13-digit number if you are transferring your physical version over to KDP.
  6. Register your ISBN here at Bowker as soon as your book is ready for sale. Download the free ISBN Guides: Title Set Up & Registration step-by-step guide.

ISBN Links & Resources

These links appeared throughout the post but here they are for easy access.

International ISBN Agency

https://www.isbn-international.org

ISBN.org by Bowker

https://www.isbn.org/faqs_general_questions

Bowkerlink Publisher Access System

https://commerce.bowker.com/corrections/common/home.asp

Bowker Identifier Services

https://www.myidentifiers.com

U.S. Copyright Office

https://www.copyright.gov

ISBN Set Up Guide

ISBN Guides: Basic Information

Are you clear on how to get an ISBN and why exactly you need one? Comment below if you bulked up and got your ISBNs for future books, too!

book format

How to Format a Book: 7 Money-Sucking Book Format Mistakes to Avoid

Self-publishing has changed everything. Before, you were at the mercy of your publisher on how your book format looked, but today, you have control over this entire process.

In fact, you have the final say over everything in your finished manuscript is displayed. Therefore, knowing the proper book format you need is crucial.

And with great power comes great responsibility. If you’re not careful, you may end up with a sloppy and messy manuscript that an editor will refuse to work on until you tidy it up.book format image

Or worse, your audience will slam your book with negative reviews because you published it riddled with errors. An unprofessional looking book will not only distract readers, it will harm your brand and label you as an amateur, affecting the sales of future books as well as your current one.

Your completed self-published book should convey professionalism in all aspects – including with its book format.

7 Money-Sucking Book Format Mistakes

There are over a hundred things that can go wrong with your book formatting, and if we wrote about all of them you’d be reading from sun-up till sun-down. But fear not!

From our experience, most authors make the same mistakes when with their book format.

In this article, you’re going to learn what the most common book formatting errors and how to avoid them. By avoiding these mistakes, not only will you have a professional looking manuscript, but you’ll make the process of designing your book to publish on Amazon’s Kindle or in print via CreateSpace a lot easier.

If you have a completed manuscript with botched book formatting on your hands, this article will teach you how to fix it using Microsoft Word.

(A quick note: it’s possible to do many of the fixes in Google Docs, however, Word has a more comprehensive set of features, so it’s better to use that when formatting your complete manuscript.)

book format checklist

#1 – Avoid Hard Indents in Your Book Format

A hard indent is when paragraph indentations are created by manual use of the keyboard’s Tab key. Many of us learned how to type using the Tab key to create an indent at the start of each paragraph, so this can be a tough habit to break.

When it comes to book formatting, use of the Tab key is a no-no, because it results in an indent that’s far larger than you need.

With fiction book formatting, you want to have just a small indent at the start of each paragraph. If your book is non-fiction, generally speaking, you want to use block paragraphs rather than indents, unless your book is a memoir or historical fiction. (More on that in tip #2.)

If your book is fiction, you may be wondering how to create paragraphs without the Tab key. The fix is simple: In MS Word, set the Paragraph settings to automatically create indentations for the first line in each paragraph. This simple auto fix will make creating your book format way easier.

In Word 2016, on both Mac & Windows, to get to Paragraph settings, click the Paragraph dialog box launcher on the Home or Layout tab.  

book format Word indentation instructions

Then on the Indents and Spacing tab, go to the box under Special and click on First line. You can change the size of the indent using the box to the right.

book format extended Word indentation instructions

If you’re wondering how big to make your indents, my advice is to pull your favorite book off the shelf, open it up, and take a peek. How big are the paragraph indents?

Experiment with making yours larger or smaller, printing out the page, and comparing them to the book in your hand.

But what if your 535-page tome has already been drafted, using the dreaded Tab key for each and every paragraph? No need to set fire to your laptop!

Here’s what to do to clean it up:

  • Use Find and Replace (Ctrl+H or Control+H or here’s how to find it in Word 2016 on Mac and on Windows.)
  • Enter ^t in the Find (This will help you find every “Tab” in the document.)
  • Leave the Replace field blank.
  • Hit Replace All.

Going forward, set your Paragraph settings so that you don’t have to remove hard indents again. Presto! You now have a much prettier, easier-to-convert document through the magic of technology that will make your book format much more professional-looking.

#2 – Indentation vs. Block Paragraphs

Works of non-fiction today typically don’t use indentation, except for some notable exceptions we will discuss momentarily. Rather, a popular book format for modern non-fiction is the block paragraph.

What’s a block paragraph?

A block paragraph doesn’t have indentation on the opening line, but instead uses a horizontal line of white space beneath each paragraph. This helps to delineate the separation between paragraphs.

For instance, I used block paragraphs in my latest book Published., which looks like this:

book format nonfiction example

The reasoning behind whether you should use indentation vs. block paragraphs is this: in works where one thought should flow smoothly into the next, such as in a novel, paragraph indentations are used with no line spacing between paragraphs.

But in books where complicated information is being consumed, having a single line space between paragraphs aids the brain in processing one piece of information before moving on to the next.

Here is an example from a fiction novel of what it looks like to use indents instead of block paragraphs:

book formatting fiction example

An exception to the block paragraph for non-fiction/indents for fiction guideline: non-fiction narrativessuch as a memoir or historical fiction, should use the same indent style described above in tip #1.

In non-fiction works where some information should flow, and other sections require more brain power to comprehend, some authors decide to mix formatting types and use indentation where appropriate and block paragraphs where useful. But in general, to avoid confusing the reader and to make your book look uniform, clean, and as if you didn’t make a book formatting error, it’s best to choose one style or the other and stick with it throughout your book.

However, if you insist on getting crazy and mixing it up, knowing how and when to use block paragraphs versus when to indent results in a more professional manuscript.

#3 – Avoid Double Spaces After Periods

Here’s the truth: Two spaces after a period is wrong. Period. (Ha!)

Just as with the good old-fashioned Tab key indent, two spaces after a period may have been the norm back when you were learning to type. This is because, with typewriters, characters were all the same width, so the two-space rule allowed for greater readability. With modern computer fonts, the characters all fit closer together in a proportional fashion, thereby eradicating the need for that one additional space.

Most major style guides—including the Chicago Manual of Style, which is used by traditional publishers—now formally recognize the more modern single-space rule. From an aesthetics angle, one space looks neater, which your readers’ eyes will appreciate.

Before you convert your manuscript, change all double spaces to single spaces. The result will be a better formatted, stylistically correct book.

You’re going to use that super handy “Find and Replace” function again:

  • Enter two spaces in the Find (This will help you find every double space in the document.)
  • Enter a single space into the Replace field.
  • Hit Replace All.

Voila! Like magic.

#4 – Be Cautious with Hyphens

Improper hyphenation is a common error that may be harder to stay on top of because the rules of hyphenation differ depending on the grammatical situation. So when it comes to your book format, you’ll have to do some research.

Generally, keep these three rules in mind while you write so you’ll have to do less work when it’s time for book formatting:

  • Two or more words that, together, function as an adjective are joined with a hyphen. For example, dark-pink skirt or two-way street.
  • Two words or more that form a number are joined with a hyphen. For example, twenty-one.
  • Compound words, which are two words that are joined together to make a single word, do not require a hyphen. For example, toothbrush or starfish.
  • Two or more separate words that are used as a single word or idea. For example, action-grabbing, top-notch, or larger-than-life.

When in doubt, look it up! For a more detailed treatment of the hyphen, here is an important source to consider: Elements of Style.

proper book formatting reason

#5 – Know When to Use Quotes vs. an Apostrophe

Few things scream “new writer” like a book formatted with punctuation errors. You want to make sure you’re using quotes and apostrophes correctly so you don’t lose credibility with your readers.

When to use quotes in your book format:

  • When you’re quoting someone, use quotes! This means either a person is speaking—like in fiction—or you are borrowing material verbatim from another source, like in non-fiction.
  • Use of quotes is rarely needed for common expressions.
  • Ironic terms can be set off in quotes.
  • Overuse of quotes can get annoying, so be judicious in their application.

When to use apostrophes:

  • Use an apostrophe for possessive form (except the word its.) For example: The cat’s toys are blue.
  • Use an apostrophe for contractions, such as it is. For example: The cat’s playing with its toys. It’s a happy cat.
  • Avoid using an apostrophe for plural forms. For example: Five cats ran past her.

Again, the rules can be complicated, such as when to use an apostrophe when dealing with an acronym, so when in doubt, look it up.

#6 – Be Careful When Using the Enter Key

There are many times in your book you’ll want to go to a new page or to create a blank page. This is simple right? Hit enter a few times, and presto, you’ve got a new page.

Wrong.

Using paragraph breaks, or hitting enter to create a new page can create many problems when it comes to getting your manuscript ready to publish. For instance, you or your book designer will need to change your page size or page setup according to the book size and style you’ve chosen.

Using paragraph breaks will create extra space where none is needed and will change the page layouts of your book, making your book look ugly. If you’re wondering why after you change your paper size, your chapter headings are no longer at the top of the page, but halfway down, it was because of your liberal use of paragraph breaks.

Instead, use the page break function.

This instantly creates a new page, and it remains a new page even when you’ve changed the page size, page layout, or added more content above. On Microsoft Word, this can be done by pressing Ctrl+Enter (Windows) or Cmd+Enter (Mac).

You can also find it in the ribbon in Word. Google Docs also has this feature.

In Word 2016 go to Insert > Page Break

book format Word page break example

In Google Docs go to Insert > Break > Page Break

book formatting Google Doc page break example

#7 – Use the Styles Feature Instead of Formatting Yourself

Stop formatting your chapter titles yourself. Many writers indicate a title or subtitle by simply changing the font size and changing the font from the default font (ah, Times New Roman, how we miss you) and thinking their job is done.

This makes navigating and formatting your book a pain.

What you want to do is use MS Word’s “Styles” feature. Google Docs also has this feature.

In Word 2016, you can find the Styles section under the Home tab on both Mac & Windows.

book format Word chapter font example

In Google Docs the styles section can be found by clicking the box between the zoom level and the font type.

book format Google Doc chapter font example

When creating a new chapter, highlight the chapter heading, and then make it a header by applying the relevant style. If it’s the main heading make it “Heading 1”, if it’s a subtitle make it “Heading 2”, etc.

This has the added benefit of allowing you to easily automatically create a table of contents page, or to navigate through your 30,000-word manuscript with Word’s navigation pane, while also making your book format look professional.

You Need a Proper Book Format

Without question you want your book to stand out because of its invaluable content, stunning tone of voice, and laser targeted towards your audience. However, don’t let your book formatting or grammatical errors get in the way of your book’s success.

If you’ve written your book, and are ready to get it published, follow the guide you just read to make sure your manuscript isn’t full of errors.

For tips on how to format your book for Kindle, it’s best to follow Amazon’s comprehensive guide on the matter. It will help you design your title page on a different first page, your copyright page, trimming to the correct paper size, and the million other things you need to do to get your book ready for print.

book formatting free training guide

Your Next Steps

Thirty years ago, it would have been impossible to publish a book yourself. Today you have all the tools you need to produce a flawless manuscript. Take the time to review your book—and hire an editor and a book designer—to make sure your book formatting is perfectly professional.

If you’re ready to polish your book format and move on in the publishing process, here’s what you can do next.

#1 – Join your free training!

It’s not enough to put together a pretty book. You also have to know what to do once you’re done and how to go about making it sell! That’s where we come in.

I put together this FREE training just for you to get a jump on the book writing to publishing process. Join my webinar so I can help you learn how to go from blank page to published author in as little as 90 days!

Sign up right now and save your spot!

#2 – Put together your launch team

Once your book is all polished to perfection and formatted correctly, you’ll want to start getting your launch team together. These are the people who will help take your book to the next level.

They’ll be the ones to leave Amazon reviews for you as well as help market your book so you can have the biggest, most successful launch possible. Just remember to choose enthusiastic individuals who truly love your book!

#3 – Start your marketing plan

Marketing your book can be really hard without a solid plan of attack. Knowing how to build your author platform and get the word out about your book takes time and deep thinking – along with some helpful tips.

Sit down and create a calendar with all the social posts, ads you want to create, and even emails you want to send to your list. Once you have your plan together, incorporate your launch team to help you execute it.

Have you struggled with book formatting in the past? How did you figure it out?

amazon publishing from start to finish

Amazon Self-Publishing: Using Kindle Direct Publishing from Start to Finish

Amazon self-publishing is the best option to self-publish and we’ve made it even easier for you with this guide for doing it with Kindle Direct Publishing.

Publishing a book is so much easier now than it ever used to be, especially with Amazon self-publishing.

You no longer need to go through painstaking efforts to land a book deal which locks you into unrealistic deadlines and cuts you out of most of the earnings.

You can now have complete control of your book – and its revenues – by Amazon self-publishing.

But many writers get overwhelmed by the abundance of information about self-publishing. It can be intimidating for first-time publishers. We get it – we were just like you!

So to ease some anxiety and uncertainty, we created this step-by-step comprehensive self-publishing guide for you to follow in order to get your book published on Amazon’s Kindle Direct Publishing Network.

This guide will cover:

  1. Creating a Kindle Direct Publishing Account
  2. Crafting Your Book Title & Subtitle
  3. Writing Your Book Description
  4. Choosing the Right Keywords
  5. Selecting the Right Categories
  6. Uploading Your Manuscript
  7. Creating a Book Cover
  8. Pricing Your Book

Let’s get started!

Amazon Self-Publishing & Why it’s the Best Option

Traditional publishing is on the way out. This has been the reality for some time now and for good reason. While traditional publishing had its time and was once the only option for publishing a book, the system in place right now is one made for the next Stephen Kings – not for those who have value to share with the world.

Though traditional publishing is still a viable option for some, Amazon self-publishing is the best option and here’s why:

  • Over 70% of books are sold on Amazon
  • 310 million book buyers through Amazon last year
  • Those buyers accounted for over $178 billion in sales
  • It’s easier and faster with Amazon self-publishing

There are major differences between traditional vs self-publishing with the majority of authors opting to take their talents to Amazon instead of through one of the Big 5 publishing houses.

And you should too.

What is Kindle Direct Publishing?

Throughout this guide, you’ll read the term Kindle Direct Publishing or KDP. It might sound self-explanatory but we’ll cover some basics.

This is an Amazon self-publishing platform that allows you to create and manage your Kindle eBook, paperback, and even audiobooks in a single place. It’s widely used to build books from the ground up.

And fortunately, setting up your KDP account is easy, and should be the first step you complete.

self-publishing on amazon help quote

Amazon Self-Publishing Done Right

Sure, anyone can upload a book and self-publish it through Amazon, but that doesn’t mean it will do well and actually sell. You have to know the specifics, from setting up your KDP account to the pricing of your book.

If done correctly, you can expect a successful launch and a substantial amount of passive income. Here are out steps for Amazon self-publishing.

#1 – Creating a Kindle Direct Publishing (KDP) Account

First, let’s get you set up with your Kindle Direct Publishing account.

  1. Go to https://kdp.amazon.com and register with either your Amazon account or with your email address.
  2. Next, click “Update” in your account information and fill in your tax information. It’s important to note that you need to complete your tax information BEFORE you can publish your first book. So don’t skip this step!
  3. Once your tax information is complete, click “Finished” and return to the main page.
  4. Your profile is complete!

With your KDP account setup, proceed to setting up the details of your book.

#2 – Crafting a Book Title and Subtitle

In your Kindle Direct Publishing profile, you need to fill in the title and subtitle of your book. While a subtitle is optional, having a good subtitle is something you should definitely consider to bring in more views and create stronger intrigue.

Here are a couple tips to crafting a great book title:

  • Use a Book Hook: Your book hook should speak to the reader in a unique voice that grabs their attention and feeds into what they are looking for.
  • List the Benefits: Your potential readers want to know what they will get from reading your book. One technique is to deliver the benefits in the subtitle, providing enough tantalizing information to further attract readers.

Think about what you would be attracted to in a book title. Keep it simple, clear, and unique. Research the title you want to use and make sure it hasn’t been scooped up by a high-performing book already.

You don’t want to make competition for yourself.

amazon self-publishing book title tips

#3 – Writing Your Book Description

You need a powerful book description in order for potential buyers to read what it’s about. Even though the cover and subtitle should do a great job of this, we all want more information when it comes to putting money toward something.

Here’s what people notice first when seeing a new book:

  1. Title
  2. Cover
  3. Book Description

A book description is essentially a short written narrative that illustrates what your book is about. It should be written like a sales page to capture the interest of your reader.

This is crucial because the description, in many cases, is the final factor that determines whether the reader will read your book or not.

When done correctly, a well-written book description can practically sell a book on its own.

Here are some strategies to help craft your perfect description:

  • Make your first sentence as enticing as possible
  • Write your description like a sales page or advertisement, not a dry summary of your book
  • Have the description feel personal and empathetic
  • Detail the benefits your reader will gain by reading your book

Here’s a great example of a full book description on Amazon:

amazon self-publishing description example

You can find more amazing description examples with these books:

Spend some time crafting your eye-catching book description. It will make your book stand out to your readers and motivate them to purchase your book. For the best results, we recommend using the Free Amazon Book Description generator at kindlepreneur.com

#4 – Choosing the Right Keywords

If you want your book to show up in Amazon and Google search engines, you’ll need the right mix of keywords. Since Amazon allows only seven keywords per book, keyword selection requires strategy.

But what are keywords exactly?

For those of you new to this term or just aren’t sure what it means, keywords are specific words or phrases used to describe your book. If someone was looking for a book on your topic, they might type one of those keywords into Amazon or Google in order to find it.

For example, if your book is about perseverance, you might find keywords like this useful:

  • how to have perseverance
  • what is perseverance
  • perseverance examples
  • persevering
  • persevering when it’s hard

These are all phrases or words people looking to better themselves with perseverance would type into search engines in order to find what they’re looking for.

You can research the right keyword phrases by using search tools such as:

  • KDP Rocket: This is a great tool for comparing Google search results to Amazon. It gives you a competitive score from 1-99, keyword results from both Google and Amazon, and how much money other books are making.
  • KW Finder: This tool gives an analytical view of the keyword popularity using a competitive ranking. You can search for five keywords for free per day.
  • Amazon’s Autofill Function: Take advantage of Amazon’s search box to find good keywords. Amazon’s suggestions are based on search history so you want to search for words that are high in demand with little competition.

Make a list of possible keywords for your book, then leverage the tools above to test your keywords. Putting in the time to get keywords right will have your book rank higher and appear more frequently to readers.

#5 – Selecting the Right Categories

Amazon provides a collection of categories and subcategories to choose from. Like keyword selecting, your goal is to look for trending areas that don’t have tons of competition.

self-publishing on amazon categories example

These categories are what you will rank as a bestseller in, which is why you want to make sure you pick fitting categories that are specific, but also no super competitive. You want to stand out.

You can also check the rankings of the top three books on the first page of each category.

Amazon sales ranking measures how well a product is selling compared to its competitors. All books that are ranked 2,000 or less are considered to be highly purchased products in that particular category.

Unless you have an established audience with significant downloads and reviews, try to aim for categories with books that rank between 10,000-30,000.

Do you want to know how to rank for ten categories? Check out our blog post that details how to get approved for more categories on Amazon.

#6 – Uploading Your Manuscript

To upload your manuscript, it first must be saved in a supported kindle format. Once that’s complete, you can upload your book very quickly by following these steps:

  1. In your Kindle Direct Publishing account, go to “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions” next to the title of your book.
  3. Locate and click on “Edit eBook Content”.
  4. Click on “Upload eBook manuscript”.
  5. Upload your manuscript file on your computer.
  6. Upload complete!

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors.

You can upload the manuscript as many times as you want and the new version will override the existing.

It’s important to check how your book looks using the “Look Inside” feature once the book is live on Amazon. This feature is often the first thing your prospective readers will click on when checking out your book.

If the formatting is off here, it can deter readers from picking up your book. Take this extra step to make sure your formatting looks good here too.

#7 – Creating Your Book Cover

When it comes to publishing a successful book on Amazon, having a perfect book cover is one of the most important aspects to get right. Contrary to what we were told growing up, people do, in fact, judge a book by its cover. It’s actually one of the biggest deterrents.

Your cover is exactly how your book will be judged at first glance.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

You can find cover creators on freelancing sites such as:

Prices will depend on the level of service, but these sites will give you plenty of amazing graphic designers to choose from! It’s a great investment that will make your book stand out perfectly.

Make sure to do your research regarding what type of book cover does best in your genre. Fantasy books, for example, will be a lot different than a memoir or even a historical fiction.

kindle direct publishing book pricing

#8 – Pricing Your Book

A question often asked is: “How much should I be pricing my book at after the initial launch is over?”

This is up to the author, but generally, the best range to have your book priced is between $2.99 to $9.99.

The royalty payments vary depending on the country, but you can learn more on KDP Select pricing page.

One popular strategy for beginners is to price your book at $2.99 and gradually increase it by $1 per week. At some point, your sales will begin to dip. And while that’s normally a negative statistic, for this case, it confidently tells you the perfect price of your book that guarantees a profit.

Here are the 4 main pricing strategies to consider in order to be competitive and sell books:

  • Know the price of your competitors. Compare the list price of your book to the books around you and determine if you would be able to sell your book for a higher price.
  • Know the size of your followers. Famous authors can charge a lot for their books because they have a big following. If you’re not in this category, your book should be priced lower to encourage new readers to buy your work.
  • Determine price based on the size of your book. Size does matter when it comes to books. Don’t charge $20 for a 75 page book. Customers will immediately be turned off with the lack of content at that price point.
  • Measure price based on reviews. Reviews carry a big weight on influence, and is social proof that your book has been read and well received. Therefore, a book with higher reviews (1000+ reviews) can be priced higher compared to a book with fewer reviews (30+ reviews).

You can get legitimate and honest reviews from:

  • Your personal launch team
  • Amazon’s top reviewers
  • Fans of your social media page
  • Personal email list

Experiment with these strategies to pinpoint the price for your book, it will drive long-term success.

amazon self-publishing training

Your Next Steps for Amazon Self-Publishing

If you want to become a self-published author, you must be fluent with platforms such as Amazon Kindle Direct Publishing and more. For that reason, you must take action now because you can never have too much knowledge when it comes to self-publishing your book.

#1 – Create your Kindle Direct Publishing Account!

Go ahead right now and get started. You can never start too early. Having your account set up and ready to go will make all the difference when you’re ready to publish!

Make sure to follow the above steps closely so your account is set up the way it’s supposed to be.

#2 – Get that book written

If you already have your book written, edited, and ready to go, that’s amazing! You’re already almost a published author. But if you’re still working on it, put the pedal to the metal and start writing!

We know writing can be really time-consuming but if you put your mind to it, you can utilize your weekends to write faster and get more done. The sooner you finish, the sooner you can publish!

#3 – Utilize your FREE training!

That’s right. We have some free training all ready to go for you. Chandler Bolt put together this video training guide that will help you learn what it takes to go from blank page to self-published author in as little as 90 days!

Take advantage of this offer and join your FREE webinar training to get started toward your dream of becoming a self-published author. After all, you can’t get there unless you start.

What about self-publishing is still confusing to you? Let us know so we can help you more!

Self-Published Books by Self-Publishing School Students in July

Self-published books by our students make us proud. With more self-published authors finding success, it’s great to see our students do the same.

Our Self-Publishing School students have been crushing this past month. With so many books launched in July, it’s incredible to see the success and outcome of our students’ hard work and dedication.

Congratulations to our Self-Publishing School July graduates on their book launches! Check them out and enjoy some great reads.

Do you want to get in on the fun with our students and go from blank page to published author in 90 days…or even less? We can teach you how! Each of our students started out exactly where you are: with nothing more than a desire to publish a book and maybe an idea.

Check out our free training right here to get a jump start on writing and publishing your book!

self-published author free training

OUR JULY SELF-PUBLISHED AUTHORS:

Tracy Hagerman – Apex of Doubt

self-publishied book Apex of DoubtLaunch Date: 7/1/2018

Buy Here

Apex of Doubt is the second book in The Wilson Series penned by the author, Tracy Hagerman.

A young family reunited. A three-year-old with a new lease on life. A surgeon on the cusp of international fame. Fighting an ominous attack, the Wilson family finds that their faith is once again put to the test in this romantic suspense novel.

Apex of Doubt is the second book in the Christian Fiction Wilson Series. If you like gripping suspense, touching dialogue and enduring romance, you’ll love the second installment of Tracey Hagerman’s moving series.

Kathy Heshelow – Use This for That

self-published book use this for thatLaunch Date: 7/1/2018

Buy Here

Are you interested in essential oils, but don’t know where to start? Are you confused about which essential oils to use for what? Be confused no more!  This book is for you!

This is an easy-to-use guide to get the most out of your essential oils.

Essential oils hold great wellness benefits. Kathy Heshelow makes it easy for beginners or dabblers in aromatherapy to walk away with a good understanding of how to USE THIS FOR THAT. 

You’ll get great info, recipes, applications and tips to keep you and your family well.

Brett Dillon – Millennials: Your Secret Weapon to Kick Ass in the Marketplace

self-published author millennials Launch date: 7/1/2018

Buy Here

Do you struggle to lead Millennials? Do you look at your Millennial workforce and wonder how on earth you can win in your marketplace? Do you feel stuck with a generation of workers who just can’t get it together?

This insightful and entertaining book will teach you how to win in your marketplace with a secret weapon: your Millennials!

I teach you how to turn your Millennials into a kick ass team through 3 workplace interventions.

If you are like many business leaders and managers, you struggle with how to recruit employees who are engaged with their work, retain talented employees, increase productivity, help your people gain rare and valuable skills, establish a culture of accountability, and most of all— how to turn your Millennial workforce into your secret weapon to win!

Let’s face the brutal truth: your people are your only unique, sustainable, competitive advantage and differentiator in your operating space—learn how to develop them for maximum effect!

Roger D. Haber – A Great Cloud of Witnesses

self-published author A Great Cloud of Witnesses Launch Date: 7/2/2018

Buy Here

A Great Cloud of Witnesses: Listening to Faith Heroes, is an inspirational Christian book that invites the reader to listen to the stories of faith heroes like Noah, Moses, Rahab, and David. They and countless others, of whom the world was not worthy, are cheering us on as we run the race of faith, keeping our eyes on Jesus.

Jean Max St. Louis – You Only Have One Life

Self-published author You Only Have One LifeLaunch Date: 7/8/2018

Buy Here

In a unique way, this book will help to tackle your stressful situations from the inside out. Namely, this book will help you to deal with your troubles at the very root of them. The lessons taught in this book do not promise to remove all your stresses. However, they will teach you how to have full control over your stress and how to prevail over it.

 

Tammie Pittsley – Rising Above the Fog

self-published author Rising Above the FogLaunch Date: 7/10/18

Buy Here

Does your life hurt? Are you hopeless? Do you feel helpless to change anything? Do you think the bad times will never end? 

If so, Rising Above the Fog is the book for you. In its pages, you’ll find a kindred spirit who has walked the road you’re on and come out the other side, victorious over the depression that at one point threatened everything she held dear.

Part self-reflection, part self-help, the author takes the reader gently towards the truth that no-one is responsible for your life but you – even when living with depression, or maybe especially when living with depression. With Biblical guidelines and illustrations, as well as personal anecdotes, this book will illuminate your understanding of how much is in your power, and where to start in changing your life. 

Elle Muliarchyk – What Underwear Does a Zebra Wear?

self-published book What Underwear Does a Zebra Wear?Launch Date: 7/11/18

Buy Here

What Underwear Does a Zebra Wear? is the first-ever book of jokes totally written by a kid for other kids. 

Is there any sound in this world more exhilarating than the sound of your child’s laughter? Laughter comes so easily to them. A silly sound… dad stubbing his toe…boogers! 

But one day will suddenly develop a more “sophisticated sense of humor – their very own brand of jokes! 

That s what happened to the parents of 2.5-year-old Henley, when she began creating her very own jokes…complete with clever puns, wordplay and an innocent irreverence. 

In the utterly delightful and hilarious What Underwear Does a Zebra Wear? Henley s jokes are brought to life with elaborate and gorgeous illustrations. 

Chris McKay Pierce – Customer Service Can be Deadly

self-published book Customer Service can be DeadlyLaunch Date: 7/14/18

Buy Here

This is a tongue in cheek, cozy mystery with a slight edge for any audience, young adult to old adult. The quiet life of a Customer Service Specialist just got interesting, and scary. Chris is a quirky but feisty lady who is faced with a stalker who wants her help, extreme cold, and a crazy private investigator who loves the chase. Flowers and vague notes are not the boss of her, but she wants to help a woman in trouble, if only that woman can figure out what she wants. She is a typical Minnesotan faced with the unexpected. That has to be funny. At least she has wine, her neighbor has chocolate and her Saturn works.

Qat Wanders – Dancing with Venus

self-published book Dancing with VenusLaunch Date: 7/15/18

Buy Here

A Theological Tale of Travel, Romance, and Spirituality

Ruth’s unusual journey continues when she leaves her childhood home once and for all and embarks on an adventure of wanderlust, gypsy culture, and spiritual disruption.

Her life lessons about love, loss, and inner peace have only just begun. Ruth is searching for depth in a shallow world. But she fully intends to travel every inch of the earth until she finds what she is looking for.

In her quest, she meets Bianca—who embodies everything Ruth has been striving to achieve.
Their deep soul-connection blossoms as the two women dance their way around the world together.

Ruth and Bianca experience different cultures and lifestyles in some extreme circumstances, such as burlesque dancing in Europe, belly dancing in India, train-hopping across the United States, and even joining a circus! Ruth eventually opts to step away from her prestigious modeling career to embrace a simpler and more challenging way of nomadic living with her free-spirited partner.

In her travels, Ruth discovers she is actually comfortable with discomfort, and she is addicted to simplicity.

Join these two vagabond beauties in Phase Two of the Searching for Venus trilogy, as they face mainstream society, urban sub-culture, and their own egos head on.

Wendy Van de Poll – Off to School

self-published book Off to SchoolLaunch Date: 7/15/18

Buy Here

The fourth book in the Bestselling Series ~ The Adventures of Ms Addie Pants 
Off to School is perfect for every child who is learning they are perfect just the way they!
Learning to trust and love oneself when faced with bullies is not always easy. Ms Addie Pants seems to have the most difficult time with this task but she finds that she can do it!

Ndeye Labadens – How to Crush Social Media in Only 2 Minutes a Day

self-published book How to Crush Social MediaLaunch Date: 7/17/18

Buy Here

Discover How You Can Become A Social Media Titan By Spending Only A Couple Of Minutes A Day!
How does travel-vlogging and making money at the same time sound? 
What do you think about skyrocketing your social media pages by simply spending just 2 minutes every single day? 
Impossible and unreasonable? 

That’s because you do not currently possess all the information and tools to make it happen!

Not to mention, you will also get a free trial to the Online Course as well!

Social Media Marketing Is The Name Of Today’s Game -And This Is How To Crush It! Whether you’re trying to promote a business, a book, a product of any kind, or simply yourself, social media are the way to go. Correctly using social media for promotion, however, is easier said than done. That’s why we’re here! A Hands-On Approach To Tons Of Social Media Insiders’ Secrets! This social media marketing and promotion guidebook is your go-to resource for all your social media promotion needs. 

So, What Are You Still Waiting For? 

Laura Domino – 5 Powerful Ways to Show Love

Self-published book 5 Powerful Ways to Show LoveLaunch Date: 7/23/18

Buy Here

Wouldn’t life be better if we all focused on loving God and people? (Matthew 22:37-40) Looking around at the way humans are treating each other, it seems that we need a refresher course on how to do that.

Author Laura Domino, having experienced the thrill of volunteering locally and internationally, helps women build love and kindness in their community.

5 Powerful Ways to Show Love is the pathway to more powerful love. It walks you through easy-to-follow examples as you learn to set in place the building blocks of a kinder, more loving community.

Yvonne Jones – My Robot Bot

self-published book My Robot BotLaunch Date: 7/23/18

Buy Here

AGE 2-5

This sweet book is all about Robots. You will find a flying Robots, a water-spraying Robots, a really, really strong Robot, and a Robot that just GOES, GOES, GOES.

With rhyme and rhythm, Robot and his little friend play, tumble, and have lots of fun all day long. Together, they discover that we all are unique and perfect just the way we are.

With sweetness and humor, this fun story of an adorable duo will win the hearts of all little Robot lovers out there.

Kim Baker – Girlfriend 101

self-published book Girlfriend 101Launch Date: 7/24/18

Buy Here

Are you in a committed relationship and some issue keeps coming up again and again? Or are you single and every time you start dating, something blocks you from moving forward into a long-term relationship? Or maybe you aren’t dating but would like to and aren’t sure how to move forward. In this relatable, action-oriented book, Kim Baker presents 7 ways to get rid of past baggage to make room for the relationship you’ve always wanted. Girlfriend 101 offers • A way through old grief and patterns that keep us stuck • Strategies for getting more in touch with how our thoughts impact our lives • Practices to become more self-responsible rather than telling ourselves a victim story • Tools to identify if you’re in a toxic relationship with another person or yourself • Strategies for building consistent self-care habits to stop abandoning our own needs • A focus on building empowered, authentic relationships Girlfriend 101 helps readers drop the baggage to heal most important relationship of all – the relationships with ourselves.

Ariston C.M. – Poetry’s Love Song

self-published book Poetry's Love SongLaunch Date: 7/28/18

Buy Here

This book contains a mix of emotions that connects to love; some good, some bad, and some that will give us hope. Hope that we will truly find the love that satisfy our thirsty souls. This book contains some of the poetry from my book The Courage to Dance Again: Finding Purpose in Your Pain. It is my hope that you will enjoy the full range of emotions that you will feel as a result of reading this book. May you find love and satisfaction in all areas of your life. Embrace the beauty of love, it has been waiting for you!

Catherine Beck – Clawdia’s Capers: Making New Friends

self-published book Clawdia's CapersLaunch Date: 7/27/2018

Buy Here

It’s tough being the new kid sometimes, isn’t it? Clawdia, a spunky little kitten, feels lonely in her new home. Clawdia wants to make friends with her new brothers, ChiChi and Clyde. But ChiChi and Clyde are not sure they want to share with this bouncy little cat. Can Clawdia change their minds? Will Clawdia find her own special place in the house, or will she give in to her bossy brothers? Dive in and find out if Clawdia’s shining purr-sonality wins them over!

Rajendran Selvaraj – Stocks to Buy

self-published book Stock to BuyLaunch Date: 7/28/18

Buy Here

As a trader, investor or beginner, you always have the question, “How can I find the best uptrending momentum stocks every month?” Most of the time it is a complex process. Other times it is quite easy. Even when finding the right stocks is easy, we still want to be sure to make a profit. 

Stocks to Buy is a simple strategic guide that anybody can use to find the best-performing stocks in the market.

Stocks to Buy will show you that.

Jennifer Kittredge – Arranged

self-published books ArrangedLaunch Date: 7/30/18

Buy Here

Sam Andrews, Tampa Bay’s most notorious millionaire bachelor, is infamous for getting exactly what he wants. A shrewd real estate investor, known as bulldog when it comes to business transactions, he does whatever it takes to win, no matter the cost. When he discovers his inheritance comes with a marriage clause, he finds himself working the deal of his life. Hire someone to marry him or lose everything he’s worked so hard to attain. 

Sydney Andrews is in way over her head. Not only did her fiancée leave her for someone else, he also left her buried under a mountain of debt. A chance meeting with the infamous Sam Andrews, finds her with a proposition that would change her life. Desperate to eradicate her financial strain she quickly realizes, this arrangement would indeed eliminate her debt, but it could also break her heart. 

Ariston C.M. – The Courage to Dance Again

self-published books The Courage to Dance AgainLaunch Date: 7/30/18

Buy Here

The Courage to Dance follows the story of one woman’s search for meaning and quest for a better life. In her journey toward success, Ariston C.M. struggles through the trials and tribulations of child poverty, abuse, domestic violence, and her own self-doubt. As an adult, she is left at the mercy of two unhappy marriages, riddled with mental abuse and infidelity. In her greatest moment of despair, she has thoughts of suicide and even wanting her own children to die to avoid pain. Her escape from these marriages comes as a relief, but in her journey toward healing she is also met with a realization: Survival is not the aim anymore. She must think bigger and realize her own potential. Through her renewed faith in God she begins on a path of self-actualization, no longer deferring her own dreams or happiness. As she pursues her education, she begins to understand that it does not matter where she comes from or where she has been. She must see herself as her God does, born anew and ready to build a better future. 
Inside this book, Ariston C.M. discusses her life and her arduous journey toward salvation. She shines light on what it is to emerge from ultimate darkness and offers strategies to empower women from all challenging walks of life. Through her own lived experiences, she shows that believing in God and oneself are not mutually exclusive but both necessary parts of a life built on redemption. This book contains poetic expressions throughout it and begins a meaningful dialogue on what it is to overcome just about anything and find life’s purpose as a woman of faith. Her story is a testament to the power and resilience of the human condition.

Teresa E. Garvin – To Reach the Stars

Self-published books To Reach the StarsLaunch Date: 7/31/18

Buy Here

true-life story, “To Reach The Stars”, Teresa is rising above her past, while she struggles to embrace the reality that she will not be able to return to her native homeland. 
With nowhere to go, she soon realizes that the unfamiliar and challenging country where she had thought she was only visiting for a short time was going to be her new home. 

Her soon thought plans of returning to her home in her native Poland crushed by circumstances beyond her control.

Beautifully written, with heartbreaking honesty; “To Reach The Stars” is an unforgettable reminder that regardless of one’s social status, or place of origin, the American Dream is still within reach for those who have the desire and determination to succeed.

In this short story, you will find many business inspirations that come from the authors 37 years of challenges and achievements that she experienced as a successful business owner, entrepreneur and mentor.

Her practical and useful business lessons are mixed with the true life struggles and set-backs combined with the achievements and goals that resulted in rich rewards and success.

This short story will inspire you “To Reach The Stars” and help you to build the confidence in yourself to achieve. 

Teresa E. Garvin – Clean Up: Wipe Your Debt Away

self-published books Clean UpLaunch Date: 7/31/18

Buy Here

This book will take you through every step of building a business. From assessing what form of business is good for you, through gaining your new client base, to growing your business and leading you towards a life of financial independence.
Soon, you will become a business owner, not a business operator.

To find the right answers, we must first ask the right questions.
What questions are the right ones, when you don’t know the subject?

This book asks the right questions, and provides answers to get you started in creating your business.

And when you grow your knowledge and curiosity, you will have more questions. 

This book provides you with a website to post all your questions and receive excellent answers to help you become the best in your industry.

The only move that matters is your next one.


CONGRATULATIONS to all of our students who published a book in the month of July! Your hard work has not gone unnoticed.

And remember, if you want to self-publish your book and end up on a page just like this, get started today with your free training because you can never start working toward your publishing dreams too early.

book launch

Book Launch: How to Run Yours Like a Pro & Sell More Books

“Build it and they will come” is advice that rarely works when trying to sell books. Amazon is full of self-published books that have barely made any sales, leaving many writers dejected.

If you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status…. you need a book launch plan.

After all, you’ve already spent months (or even years) crafting your manuscript. You’ve also spent a small fortune on a book cover, hiring an editor, proofreading, formatting, and other related expenses.

The last thing you need after all you’ve invested is for your book to fail, to make exactly zero sales.

(Okay you might make a few, to friends and family. But that’s not why you wrote your book, right?)

If you have a book, or are looking to write a book, and are already thinking about promotion, then this is for you. Contrary to what you might expect, launching a book isn’t hard, and it doesn’t need to break the bank (although you do need to invest some money).

By focusing on the minimal book launch strategy I’ll outline here, you’ll avoid being overwhelmed and launch your book on Amazon like a pro.

We’ll guide you through how to:

  • Price your book during launch
  • Set up your complete launch strategy during soft launch
  • Collect reviews from your launch team
  • Set your book up with the best promo sites for both paid and free
  • Stick to a minimalist launch plan

book launch

Pre Book Launch Checklist

Before you go any further, there are a few things you need to do in between finishing your manuscript and launching your book. I put together a 13-point checklist of these action items.

You don’t need to carry them out with perfection since they can be tweaked later. But don’t launch your book without doing them.

  • Book Description — Create your book description using the Book Description Generator at Kindlepreneur.com.
  • Keywords — Select 7 keywords for your book. I use KDP Rocket and Kindlespy. There is also Merchant Words and Google AdWords.
  • Categories — Choose 2 main categories for your book in the KDP dashboard. Once your book is live you can email Amazon and request to have your book put into eight additional categories.
  • Landing Page — Create a landing page for your book. This can be used to collect email addresses and give away a chapter of your book before its release (optional).
  • Upload Manuscript — Upload your manuscript to KDP. Proofread your book using the KDP online previewer.
  • Upload Cover — Upload your Kindle cover to KDP.
  • Launch Price — Set your launch price at 0.99.
  • Lead Magnet — Insert a lead magnet into your book, both at the front and back. Connect this to your email list provider such as Mailchimp or ConvertKit.
  • Audiobook (Optional) — Get your audiobook created. Plan to release your book through Audible or ACX.
  • Paperback — Get your paperback version created. You can set up your paperback at CreateSpace. Optional: Your paperback can be launched after the Kindle release.
  • Emails — Pre-write emails that you’ll send to your launch team.
  • GoodreadsGoodreads account created and author profile setup. Your book will end up there either way, so it’s worth setting up an account to associate the book with.
  • Launch Plan Model — Map out the specific action steps you are taking for each day of your launch. I have provided a model for this further down the post.

Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from.

For example, you could follow Steve Scott’s 5-Day Launch Plan That Works which he used to effectively launch the bestselling book 10-Minute Digital Declutter that he co-authored with Barrie Davenport. Or you could emulate Nick Loper, of Side Hustle Nation fame, and his successful launch strategy which sold 2600+ copies of his book Buy Buttons. There’s even the detailed launch plan of Rob Cubbon, the author of The New Freedom.

book launch checklist

These are all plans that work because of one thing:

They are strategic in their planning and strategic in their execution.

However, while there seems to be a lot of steps, an effective book launch plan isn’t complicated. Your launch plan will depend largely on:

  1. Your objectives and purpose.
  2. Your platform. The bigger your platform and access to influencers, the bigger (and more diverse) your launch.

In the strategy I’ll show you, I keep things simple. It’s a 12-day launch, including a 3-day free promo through Amazon.

If you’ve ticked everything on that checklist, then it’s time to hit publish on your book and to start your launch strategy.

But, before we dive into that, there are a few things you need to know about Amazon’s algorithm as it informs your book launch strategy.

The Amazon Algorithm: A Few Basics for Your Book Launch

Amazon uses an algorithm to measure and track book sales, and everything else on their platform. It’s worth remembering that Amazon wants you to succeed: if you make money, Amazon makes money. Knowing a few basics of it can help you to have a greater launch and to sustain the life of your book for months (and years) after the launch buzz wears off.

Here’s how it works in a nutshell:

Your book starts ranking as soon as someone buys a copy. Every purchase of your book pushes the ranking up the ladder. As a book moves up, it jumps ahead of the other books in your selected category. The rankings are based on recent sales and Amazon favors a book that is getting consistent, ongoing sales.

A book that runs a promo and gets 200 sales in one day, but then nothing else for the week, will not perform as well as a book that gets the same number of downloads over the course of a ten-day period.

Slow, steady traffic and a long-term plan is the way to succeed with your book.

Steady, organic growth will always outperform a sudden burst of downloads.

It’s worth noting also that while reviews and the price of your book do not affect your sales rank, they’re still worth having. The more quality reviews you have, the more credible your book will be to shoppers. This affects their decision-making power to buy, which translates into more downloads and an increase in sales rank. Focus on getting as many quality reviews as you can during this launch phase. Then, continue to work on getting reviews from organic traffic.

With that out of the way, let’s look at two necessary steps you need to do before you promote your book.

book launch

Setting Up Your Amazon Bestseller

There’s a very specific formula to follow during your book launch that will have you hitting those Amazon bestseller lists. And you definitely want to become a bestseller so you can increase your sales and maintain your position at the top.

The $0.99 Launch Strategy

I know what you’re thinking, “$0.99? Why would I essentially give my book away for free? I didn’t get into this business to fulfill the starving artist stereotype.”

I know how you feel, but trust me, there’s a good reason for launching it at this price. You may be selling it at a super-low point now, but the rewards are coming later. Remember: think long term. It’s better to have a book that has steady sales in the long term than to just have a burst of downloads now, then zero in the future.

Action Item: Go to the KDP dashboard and set your book at $0.99. With the exception of the free promo period (which we’ll get to shortly), your book will be at $0.99 for the duration of the launch.

The Free Book Launch Strategy

I mentioned that our strategy will have a 3-day free launch. Setting this up is easy. If you plan to run a free promo for your book, you can set this up as soon as your book is live on Amazon. To run a free promotion, your book has to be enrolled in the KDP Select program for 90 days.

A book that is listed for free will be ranked in the free store and books set at a price are ranked in the paid store.

If you don’t have a following (email list) or you are just getting started, I suggest you do the free promo. The free promo gets your book into more hands (that will hopefully read it) and increases its visibility across more platforms.

Action Item: Go to the KDP dashboard, and under “Kindle eBook Actions,” enroll into the KDP Select program. While enrolled in the KDP select program your book has to be exclusive to the Kindle Store.

Book Promotion Sites: Free and Paid

When launching your book, especially during your free promo, you want to put it into the hands of as many readers as possible. Amazon ranks your book in the free store based on how many downloads it gets.

The higher you rank, the more downloads you’ll get from Amazon browsers. Which means to maximize your launch, you need an initial surge of readers that don’t come from Amazon.

This is where book promotion sites come in. You can use them for both your paid and free launch. In the launch scenario later on in the post, I’ll show you how to batch these sites together to give your book the boost it needs.

An aside if you have a healthy email list: you won’t need to rely on these sites as much. This is especially beneficial for authors who are just starting out and don’t yet have a strong platform.

Keep in mind that results vary for each site and your performance will largely depend on your book’s quality. You still need the essentials: a great cover, a compelling book description, and an eye-catching book title.

Below is a list of my favorites that I have personally used, in combination with an email list to launch multiple bestsellers. You can also check out Dave Chesson’s blog on this as he covers the best sites to use for both free and paid.

The price for each promo site varies depending on the niche and category.

The Best Book Launch Promo Sites

  1. Buckbooks. If you can get onto any of these promo sites, Buckbooks is the one you want to try to get into. You need 10 reviews before they’ll schedule you. Note: You can promote the 2nd book on the same day for only 25% of the price. Great deal. But you can only promote once every 6 months for each book. If you use their Archangel Ink book production services you’ll get a guaranteed placement.
  2. Robin Reads — (need 10 reviews and a 4.9 rating) Takes a couple days to get approved ($55). Great results. I usually get anywhere from 60-100 downloads with this one. https://robinreads.com/author-signup/ Note: They have a calendar that is usually booked out weeks in advance. In this case, consider using Robin Reads for future promos of existing books already launched.
  3. BookSends — $40. If you can match this up with Robin Reads or Bucks on the same day it’s a great little boost. https://booksends.com/
  4. BKnights (Fiverr) You can’t go wrong for $5. I would also take the extra gig for $5 and get in on their daily newsletter. Downloads average 12-30 depending on the book.
  5. eReader News — Great gig but hard to get approved at times. takes several days for a response. Various prices. https://ereadernewstoday.com/
  6. Booksbutterfly. You are basically paying for downloads, one of the few (if only) sites that do that. They have various packages for everything. I recommend the Silver Eagle ($90) that gets you 50+ downloads + KU borrows. (https://www.booksbutterfly.com/bookpromo…/paidbookpromotion/)
  7. The Fussy Librarian (https://www.thefussylibrarian.com/). Great promo but very hard to book in advance. They are usually booked out 2-3 weeks ahead. Need 10 reviews to get accepted. Various price ranges. Strong results.
  8. Bargain Booksy. I love this one, no reviews needed and you can sign up right away and get approved. $25 for nonfiction. Lots of categories and good results. https://www.bargainbooksy.com/sell-more-books/
  9. eBooks Habit. Great little promo, I recommend the guaranteed placement for $10. https://ebookshabit.com/for-authors/
  10. Awesome Gang. This one is great for the price, $10. They have a free option but go with the paid. https://awesomegang.com/submit-your-book/
  11. Many Books. Great little gig, average returns, $29. You can also sign up to become a featured author. https://manybooks.net/promote
  12. Digital Book Today ($40). Good gig, average returns and works better with fiction than non-fiction. https://digitalbooktoday.com/
  13. eBook Stage. Another great little promo site, reasonably priced. $10. https://ebookstage.com/
  14. Book Runes (https://bookrunes.com/). Global reach with over 50k mailing list, $25. Average to very good results.
  15. BookBub. This is by far the biggest and the best promo site. Very tough to get accepted and it is expensive, but worth every dime. At the very least you should set up an Author profile on BookBub and start to get people to follow you. They have a great blog too that gives powerful tips on how to get a BookBub feature. https://insights.bookbub.com
  16. Email your list (if you have one). if you don’t, BUILD one. This is by far better than all of the promo sites combined. If you don’t have a list yet, start building one with Mailchimp, Mailerlite or Convertkit.

The Book Launch Sequence and Set-Up

To keep things simple, I’m giving you an example of a book launch that covers 12 days. This is similar to the launch that I did for my book Relaunch Your Life, except that I didn’t run a free promo. However, for this post, I will look at how to include a free promo as well.

Your launch will look and perform differently than this, but you can use this as a model and tweak as required. This launch assumes you are launching your book at $0.99 with a free promo set up through KDP for 2-3 days.

What is the difference between a soft launch and the actual launch?

I use the term soft launch below, which is different from your actual book launch. Your soft launch begins from the moment you hit publish.

As Amazon takes about 24 hours to set up your book, I recommend hitting the publish button at least 24 hours before you begin your actual launch. For example, if your launch plan beings on a Sunday, then publish your book on a Saturday.

book launch model

The 12-Day Book Launch Model

Ready for your book launch? In this book launch model we use 3 days for our soft launch window, and then begin the actual launch on day 4.

Day 1: First Day of Soft Book Launch

The first day of your soft launch is critical. This is the day when you are going to set up your book to successfully launch over the next 11 days. The price point is set at $0.99.

Here is a brief checklist of what to do on day 1 of the soft launch:

  1. Create your Amazon Author Page. Set up your bio and upload an author pic.
  2. Claim your book by hitting the ‘add more books’ tab. This will appear on your author page within 24 hours.
  3. Email your launch team. Let them know the book is ready for verified reviews.
  4. Email Amazon customer support. Request that your book is placed in additional categories.
  5. Set up a few promo sites for days 2 or 3 while your book is at 0.99. This starts to build momentum. Recommended Awesome Gang, Bknights, and Booksbutterfly.
  6. As soon as you have ten reviews, set up the rest of your promo sites for the week. Not all of these promo sites require a set number of reviews. Check the list for links to the sites and submission requirements.
  7. Set up your Free promo in the KDP dashboard. Your free promo will be 2-3 days. This will start on day 4 (or however long you decide to run your soft launch). If you do a 5-day soft launch your free promo will start on day 6. Set up several paid promo sites to advertise your book for free. Although your book is free, the promos will cost you.

For your free promo on days 4-5 contact:

If you combine these promo sites with the organic traffic you’ll get from Amazon, you should do very well for free downloads.

Day 2-3: Soft Book Launch (Optional: You can extend this up to 5 days)

Social media burst to your FB page, mastermind groups, and other sources to spread the word. Don’t forget about other social platforms with large reader audiences like Twitter and Tumblr.

Day 4-6: FREE Promo

The promotional sites you got in touch with on day 1 will be advertising your book. Send an email to your team to notify them that your book is now free. Promote to social media!

Day 7-10: Paid Promo Sites

Run paid promo sites recommended from the list above. You can cluster these a day apart or combine 2-3 promos a day.

Day 11-12: Winding Down the Book Launch

If you followed the plan you should have had a considerable number of downloads for both your free promo and your $0.99 promo. Remember that your numbers will vary depending on your platform, book quality, niche, and sometimes, luck.

Email your list and remind them the book will be 0.99 for only one more day. Contact your launch team and thank them for reviews and their support.

This is the last call for reviews and downloads.

Day 13: Increase the Price to $2.99

Leave it there for one week and raise it to $3.99. You can test the pricing by going up to $4.99 and watching what happens. Monitor the sales and adjust accordingly.

I usually spend around $300-$400 per launch minimum on promo sites but how much you spend is up to you. Stagger them out over the course of 10-12 days.

Beyond the Book Launch

One of the biggest challenges authors have is where to go after the initial book launch is over.

How do you promote, market, and keep bringing in traffic so that your book doesn’t drop off into oblivion? Here are two things you can focus on:

#1 – Write another book

Multiple books create momentum. Look at the army of fans that Game of Thrones had before the TV Show launched. How did George R.R Martin build that? By setting up and writing the books as a series. Do you have a series of books you could write? A series is a great way to build your brand, a list, and to keep traffic growing with increased interest in your books.

#2 – Build your business on the back end

Create a business around your book with coaching, a course, or an automated email course that gets readers engaged after they are finished your book. They want to know more about you and so, if you have a business set up to kick in for subscribers, this is the start of what could be a great author business.

Wrap Up

Launching a book is a combination of strategy, imagination, and hard work. If you have a great book to promote and a team of people (a small team will do) backing you up, you can have a great launch that gets your book into the hands of your market.

With every book launch, there is more to learn. If you keep launching, you’ll get better. And as you get better, you’ll get more fans. Eventually, you can turn your launch into a massive movement with thousands of fans standing behind you pushing your book towards New York Times Bestseller status or get featured in The Wall Street Journal.

Imagine that.

book launch

What to do Next!

It’s not enough to just launch your book and leave it be. In truth, you should always be looking for new, better ways to maintain your book sales. Here’s what you can do right now to make a difference during your book launch.

#1 – Build a valuable launch team

Your book launch will only be as successful as the work you put into it. That includes the team you have assisting.

Building a launch team is essential but it’s also important to make sure that team is not only willing to help, but willing to go above and beyond for you because they believe in your book and your work.

Make sure you choose top-notch individuals who really want to push for your book. This will help you book launch reach heights you never imagined.

#2 – Learn more!

The learning never stops – not when it comes to this ever-changing (yet growing) field of self-publishing. And in order to stay ahead of the curve, you have to continue to invest in your knowledge.

Join Chandler Bolt on his FREE Webinar Training as he takes you through just what it takes to write, market, and publish your book. This webinar is full of valuable information that will only help you find success in your journey as an author.

Don’t miss out! Save your spot today!

What are some of your biggest concerns when it comes to your book launch? Comment below so we can help you out!