become bestselling author

How to Become a Bestselling Author & Get on a Bestseller List

We know it’s your dream.

It’s almost every author’s dream…

…to become a bestselling author—to have your name on a list indicating that people wanted to buy your book more than all the other books.

It sounds great, right?

But there’s more to becoming a bestselling author than simply writing and publishing a book.

There are steps you need to take both when writing your book and during the publishing process that will make the difference between landing yourself on a bestseller list and hardly selling books.

how to become a bestselling author

As a bestselling author of 6 books, I’ve got some tips to help you become one, too.

Here’s how to become a bestselling author:

  1. Decide which Bestseller list you want to be on
  2. Write an amazing book
  3. Build your author platform
  4. Market your book ASAP
  5. Decide between traditional or self-publishing
  6. Build a launch team
  7. Create a strong launch plan
  8. Become a bestselling author

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program—where we teach our students to become Amazon bestselling authors in 90 days!

Learn more about it here

What is a bestseller list?

A bestseller list is created by different publications indicating and recognizing the top selling books of a given time period in any given number of places.

I think you’ve all heard of the New York Time’s Bestsellers list. This is by far the most popular list, but there are many other types of bestseller lists out there today.

Types of bestseller lists

Not all besteller lists are the same. Like I mentioned above, the New York Time’s Bestsellers list is among the most popular, but any publication can craft their own version of a bestseller list.

And that means you, as an author, have more opportunitites than just one to become a bestselling author.

After all, the term is “bestselling author” not just “New York Times bestselling author”.

These are the most popular bestseller lists you can land on:

  • New York Times Bestsellers List
  • Publishers Weekly Bestsellers List
  • Amazon Bestsellers List
  • USA Today Bestsellers List
  • The Wallstreet Journal Bestseller List

Are bestseller lists a lie?

I can’t continue with this blog post without touching on the controversary surrounding bestseller lists—espeically the New York Times bestseller list (but all of them are like this).

Most of the bestseller lists you know about or hear about aren’t exactly all they’re cracked up to be.

I’ll explain…

When we hear or see the term “bestseller list” we automatically think that it encompasses all the books who had the most sales.

That’s what “best seller” technically translates to.

There’s only one problem.

Bestseller lists (like the New York Times bestseller list) choose their own criteria for what constitutes a “best seller” and they don’t only rely on book sales.

For example, most lists only take into account the number of book sales in a very specific time period and from very specific places—and most of them don’t count online book sales the same as in-store sales.

become bestselling author

What does this mean for you and your desire to be on a bestseller list?

While bestseller lists aren’t exactly a “lie,” they don’t paint the whole picture. Someone who sells a lot of books right at launch and then nothing for a while can still make the New York Times bestseller list…even though they might sell far fewer books than someone else who just didn’t have as many sales at once.

Essentially, it means that becoming a New York Times bestseller is a great goal to have, but it doesn’t mean that your book is any better than the millions of others out there.

That being said, many of us love the title of becoming a bestseller, so I’m here to walk you through how to do that in the way that makes the most sense for you.

Benefits of being a bestselling author

Even if most of the popular bestseller lists aren’t necessarily “fair,” there are still some perks to becoming a bestselling author.

Here are some benefits of landing your name on a bestseller list:

  1. The title. There’s really nothing that has quite as satisfying of a ring to it as “bestselling author” does. It makes you feel good and rightfully so! It’s an accomplishment no matter how it happened and the confidence boost alone is enough of a reason to work hard to reach that goal.
  2. The credibility. People just take bestselling authors more seriously. Because there’s some sort of proof that your book sold more, people think that means it’s better. When they feel that way about you being a bestselling author, they’re far more likely to respect you, your book, and anything else you put in front of them—like a business.
  3. It helps you sell more books. Just like I mentioned above, being a bestselling author increases credibility. That means people will buy your book simply because it has that title—even if they’re not quite sure who you are or what’s in your book. It’s a simple way to increase your book sales.
  4. It’s easier to sell future books. Once you hit bestseller status once, you can then add that title to your future books. Because of the same reason I mentioned in the point above, people are more likely to buy your book because the public perceived a bestseller status as an indicator of a good book.
  5. You can charge more for non-author gigs. This includes if you want to be a speaker or any other side business connected to your book. Because you have that bestseller status, you can charge more.

How to become a bestselling author

If your heart is set on becoming a bestselling author and reaping all the rewards associated with it, we can help you get there

No matter if you want to become a New York Times bestselling author or an Amazon bestselling author, we’ve got you covered.

#1 – Decide which bestseller list you want to get on

This will ultimately define which path you follow to get published.

Our list above details a couple bestseller lists you can aim to get on, or you can shoot for all of them if you’re really ambitious.

Here at Self-Publishing School, we teach our students how to excel in becoming Amazon bestselling authors in order to gain authority, increase your book’s rankings on the #1 platform for book sales in the world, and ultimately, sell more of their books.

It’s up to you to determine if you want to get on one, two, or even all of the bestseller lists available.

#2 – Write an amazing book

Obviously, your book is important. While there is a lot of strategy involved in becoming a bestselling author, you do have to write a book worthy of selling.

Here’s how you can write an amazing book:

  1. Decide if you want to write fiction or nonfiction. Both types of books can land on their respective bestseller list. This is a fairly easy decision—just go with the first idea you have.
  2. Come up with a book idea. This can be made a lot easier with a list of writing prompts like this one right here. Remember that you have to be passionate about your book because if you’re not, your readers will be able to tell. No “bestseller” banner will save you from negative reviews.
  3. Outline your book. One of the best ways I’ve learned how to write a good book is to outline it. When you know where you’re going, everything in between is easier to write, and that means you can focus on writing with quality.
  4. Write your book. It may take time, but if you follow our process for writing a quality book, you will be proud to have it out into the world. Keep our tips in mind throughout the process and you’ll write a better book, faster.

#3 – Build an author platform

This should happen before you write your book—or during it, if you just decided you want to become an author at all, let alone a bestselling author.

What is an author platform?

Your platform is your audience. In order to sell your book and on a consistent basis (which is key if you want to be a full-time author), people need to:

  1. know you exist and
  2. that you’re writing books for them to read.

In order to do this, you have to be present on social media, have an author website, and market yourself as an author regularly.

Where you spend your most time and how you go about that marketing will depend on what type of book you’re writing and who your audience.

As an example, if your intended audience is an older generation between the ages of 45-60, they’re more likely to be on Facebook than other social platforms simply because those are Facebook’s deomgraphics.

Here are the demographics for social platforms so you can determine where you’ll focus your efforts:

  • Facebook: 54% female, 46% male, 65% between 50-64 years old
  • Twitter: 24% women, 23% men, 40% between 18-29 years old
  • Instagram: 39% women, 30% men, 72% between 13-17 years old
  • Pinterest: 41% women, 16% men, 34% between 40-49 years old

Using these numbers, you can get a better idea of where you should start building up your author platform first.

#4 – Market your book NOW

Yes, before it’s even done.

If you start on your author platform like I mentioned above, you can start marketing by simply creating social posts, videos, and more content related to your book and its contents.

Here are some ideas for marketing your book before it’s done:

  • Create social posts with tips and tricks related to your book’s contents
  • Update your followers on your book’s progress
  • Talk about the process of writing a book
  • Voice your challenges with the writing or content itself
  • Create countdown posts when it gets closer to time to launch
  • Engage with your followers by asking them to comment below—and then have conversations with them
  • Reach out for interviews about you and your book

We have more tips for marketing your book right here that will help you grow your following and get your book’s name out here.

#5 – Decide to pursue self-publishing or traditional publishing

This is where your earlier decision of which bestseller list you want to be on comes into play.

If your goal is to become a New York Times bestselling author (which isn’t all it’s cracked up to be, but you do you), you’ll have to go the traditional publishing route and commit to spending a couple years mostly waiting.

However, if you want to become an Amazon bestselling author, that achievement is right around the corner.

Ultimately, you have to decide which is best for you, traditional or self-publishing?

Here are some of the main differences to help you decide:

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the storyX
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

#6 – Build a large launch team

And make it a good one.

If your goal is to hit bestseller numbers on the first week of your launch, you need a large and dedicated launch team to help make it happen.

What is a launch team?

A launch team is a group of people dedicated to helping you launch your book. They read it, review it on Amazon and other platforms, and participate in promotional activities.

Here’s what to look for in a good launch team:

  1. They’re actually interested in your book.
  2. They’re motivated and enthusiastic
  3. They participate in promotional tactics
  4. They offer new promotional methods
  5. They have a moderate sized audience of their own
  6. They’ve been on a launch team before

Your launch team will be an integral part of whether or not you become a bestselling author—keep that in mind when recruiting volunteers.

#7 – Create a solid launch plan

become bestselling author

We have a very specific process for launching your book to become an Amazon bestseller.

These tactics may not work for if you want to be a NYT’s Bestseller. But they will get you that coveted orange “#1 Bestseller” banner on Amazon, which has relatively the same perks.

Here’s the launch plan we recommend (and you can read the full method right here):

  1. Price your book for maximum sales
  2. Host a “soft launch” and nail down your complete launch strategy
  3. Get book reviews from your launch team
  4. Reach out to book promotion sites for both paid and free promo
  5. Stick to a minimalistic launch plan

Again, our full book launch guide can be found right here for you to set up your book launch on Amazon in order to become a bestseller.

#8 Become a bestseller

If only it was that simple.

This last step should really be something along the lines of “mess up, try again, try it all over again, and then hope and pray, and try again” instead of “become a bestseller.”

Because that’s what it usually takes:

Luck, the right marketing, the best launch team, and a lot of hope.

But if you have a system that is proven to make you an Amazon bestseller, then it’s almost guaranteed.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program—where we teach our students to become Amazon bestselling authors in 90 days!

Learn more about it here

How many books do you have to sell to become a bestselling author?

There is no set specific number of book sales needed in order to become a bestselling author. After all, it depends on how many books other authors are selling at the same time.

And it also depends on the rules and criteria of that specific bestseller list.

Here’s a guideline you can follow when it comes to other lists:

  • New York Times Bestseller list: 9,000 copies
  • The Wall Street Journal Bestseller list: 3,000 books
  • Amazon Bestseller list: this number depends on current numbers being sold in the categories you listed your book in

Ultimately, we here at Self-Publishing School believe becoming an Amazon bestseller is not only the most attainable goal of becoming a bestseller author, but it also grants the same rewards as the others.

How to become a bestselling author in the next 90 days…

It’s true! We help our students become Amazon bestselling authors within 90 days.

Check this out if you’re curious as to how.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

Why do you want to become a bestselling author? Comment down below to tell us your why!

Book Title Ideas: How to Choose the Perfect Title for Your Book

I get how frustrating it can be.

Writing the book might seem like the most difficult part…and then you have to actually title the darn thing!

When it comes to writing a book, coming up with reasonable book title ideas is surprisingly one of the hardest parts to complete. It’s difficult because titles are essentially short hooks that advertise your book using the fewest words possible.

It’s also what readers look for first when they discover new books, and can take less than 5 seconds to make a decision.

This is why it’s so crucial to craft a perfect name.

book title ideas

Here’s how to come up with book title ideas:

  1. Write down the problem you’re solving
  2. Create a subtitle to clarify
  3. Make it memorable
  4. Make sure it’s genre-appropriate
  5. Create it to stir intrigue
  6. Include your character in the title

To help spur your creative process, we’ve created a few essential guidelines for you to follow as you craft the perfect book title ideas for your masterpiece.

Since there are different title considerations for fiction and non-fiction, we broke these two topics down separately into:

Let’s create your selling title!


NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

How to Choose a Book Title for Non-Fiction

As you begin crafting your book title ideas for your non-fiction book, the key is knowing that non-fiction readers are looking for solutions. 

Whether it’s losing weight, becoming a master in sales, or becoming better at fostering relationships, they’re simply looking for a book that will solve their problem.

To leverage this idea, here are a set of rules to consider:

#1 – Your Title Must Include a Solution to a Problem

Your title should be crystal clear on what your readers will achieve by reading your book. Experts say that a title with a clear promise or a guarantee of results will further intrigue your readers.

Here are some questions to consider when creating your title:

  • Are you teaching a desirable skill?
  • Can your personal discoveries impact someone’s life?
  • Can your book solve a very difficult problem?

Here are our favorite book titles that offer a clear solution to a problem with promising results:

  • Asperger’s Rules! How to Make Sense of School and Friendship by Blythe Grossman
  • How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease by Michael Greger
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
book title ideas

Book Title Ideas Action Plan:

Write down the best solutions or teachings your book offers and form these into potential book title ideas.

#2 – Use a Subtitle for Clarity

A great non-fiction title employs a subtitle to clarify what the desired outcome will be from reading your book.

In this video clip, Chandler explains in 5 simple steps how to create a compelling subtitle:

Here are some questions to consider when creating your subtitle:

  • How can your subtitle further expand on achieving a desirable outcome?
  • What are the biggest pain points that your subtitle can provide a solution for?
  • How can you further address your innovative solution in the subtitle?

Here are our favorite book subtitles that spell out what their readers can expect from reading their books:

  • The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna
  • Better Than Before: Mastering the Habits of Our Everyday Lives by Gretchen Rubin
  • Work Rules! Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock

Book Title Ideas Action Plan:

Make a list of 10 attention-grabbing subtitles that promise big outcomes and other positive benefits.

#3 – Make Your Title Unforgettable

Catchy titles are memorable, boring titles are not. So make an effort to be more creative and fun with your book title! Use alliterations to make your title easier to read and remember. A memorable and light-hearted title adds additional character to your book and is also a great way to attract readers.

Here are some questions to consider when creating your memorable title:

  • Will a fun title turn a normally boring subject into something more interesting?
  • Will adding humor to your title further entice readers?
  • Will a cleverly written title stand out from other books in this genre?

Here are our favorite books that engaged us with clever titles and subtitles:

  • Me Talk Pretty One Day and Let’s Explore Diabetes With Owls by David Sedaris
  • Trust me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt

Book Title Ideas Action Plan:

Experiment with different types of styles and poll your audience to determine whether a comedic, shocking, or even bizarre title will be the most appealing to your target audience.

No matter which method works best on creating a compelling title for nonfiction books, a good thing to remember is to always test multiple titles with different audiences to determine which book title generates the biggest response.

Getting good feedback is the only way to know for certain which title is perfect for your book.

How to Generate Book Title Ideas for Fiction

Generally, fiction titles are allowed more creative wiggle room than their non-fiction counterparts. That being said, an effective fiction title must still pique your readers’ attention. And while it’s true that you can title your fictional book with random names, it still must catch the reader’s attention.

Here are some key guidelines to keep in mind:

#1 – Your Title Should be Appropriate to Your Genre

Your novel title should use language that resonates with both your genre and target audience. For example, a romantic book can call for dreamy language whereas an action book can warrant strong and powerful words.

This means that you must know your book’s genre and words that best fit the style of title.

Here are some questions to consider for appropriate genre titles:

  • What genre best fits this story?
  • Which are the perfect choice words for your genre?

Here are our favorite fictional titles based on genre:

  • Ready Player One by Ernest Cline
  • The Great Gatsby by F. Scott Fitzgerald
  • The Godfather by Mario Puzo

Book Title Ideas Action Plan:

Based on the genre of your book, pick out a few keywords that best suit its category and evoke strong emotions in your readers.

#2 – Your Book Title Should Pique Your Reader’s Interest

A great fiction title teases and leaves your audience wanting more. You want your audience to read your title and think, “I must read what’s behind that great book cover!”

Create fictional titles intriguing enough to capture the imaginations of your readers, and get to them to read your story.

Here are some questions to consider on how to pique interest with your title:

  • Which key components of your story best captivates your readers?
  • What emotions do you want your readers to have once they read your title?

Here are our favorite fictional titles that drew our attention:

  • Fahrenheit 451 by Ray Bradbury
  • The Da Vinci Code by Dan Brown
  • Fear and Loathing in Las Vegas by Hunter S. Thompson

Book Title Ideas Action Plan:

Choose a theme that will best draw your reader’s attention. Come up with 5 titles that will catch your reader’s attention and pique their curiosity.

#3 – Look to Your Characters for Book Title Inspiration

A great book title captures the spirit of the protagonist. Some authors simply use the hero’s name for their title.

Others have combined the names of their hero along with their special qualities to inform the audience about their protagonist’s accomplishments like Charlotte’s Web by E.B. White.

On the flip-side, a formidable antagonist can also be an amazing book title.

A sinister name can convey a sense of dread and expectation for what’s to come like Doctor Sleep by Stephen King. Both choices are great title ideas and should be seriously considered for your fictional book.

Here are some questions to consider when including a character as a title:

  • Between the hero and villain, who impacts the story more?
  • Are there any stunning qualities from your characters that will draw a reader’s emotion?
  • Can the plot of the story be summed up as a title?

Here are our favorite fictional books that use characters for its title:

  • Harry Potter (Literary Series) by J. K. Rowling
  • Bridget Jones’ Diary by Helen Fielding
  • Ender’s Game by Orson Scott Card

Book Title Ideas Action Plan:

Determine which character best conveys what the story will tell in your title. You may also include creative words or themes to further showcase the character’s unique qualities or the journey itself.

Your Next Steps

Ultimately, the title of your book depends on you, the author. By following these constructive guidelines, you will be able to generate a number of book title ideas you can use to find the perfect one that grasps the attention of readers and soon become an Amazon bestseller in no time!

#1 – Join your FREE training!

This training was created just for you. Make sure to save your spot and sign up right now so you can learn exactly what it takes to write and publish your book within 90 days…or even less!

You won’t find this guide anywhere else. Take advantage of this offer so you can spark multiple book title ideas in as little as an hour!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Create a list of book title ideas

Now is the time to fire up that imagination and start brainstorming! We gave you a number of different actionable steps to help you generate book title ideas that work well.

Now is the time to make a list of every potential book title you can think of! The more, the merrier.

When this is done, you’ll want to go through and jot down any that really make you feel something in a separate list. These are the ones you’ll use for the next step.

#3 – Get feedback about the top title

It’s hard to pick a title by yourself because you’re too close to the book. What will help you find the best title is putting the options out there for your target audience to choose.

A fantastic way to do this is to join writing and publishing groups online where you can post polls.

For example, our Facebook Mastermind Community has a very large number of experienced authors who respond to polls just like these on a near-daily basis.

Locate a group you like, join, and start polling about your title!

Have you thought of the perfect name for your book? What did your process look like to get there?

self-publishing companies

Self-Publishing Companies: What to Expect & If It’s Worth it

It might not be clear to you yet (we’ll get to it), but you need some help self-publishing your book.

I get it. The concept might seem a little crazy right now. After all, it’s called self-publishing, not self-and-a-company-publishing.

But the thing is…you don’t know everything you need to in order to self-publish…

Okay, that’s not true. You don’t know everything you need in order to self-publish successfully.

That’s the key here. Do you have what it takes to self-publish and actually achieve the level of success you desire?

The truth is that the large majority of self-publishers out there don’t.

And we’re going to cover exactly how self-publishing companies can help you bridge this gap.

self publishing companies

What is a Self-Publishing Company?

A self-publishing company is a business dedicated to helping you achieve your desired level of success within your self-publishing journey.

They detail the process and streamline otherwise difficult avenues you might not be able to maneuver yourself.

But every self-publishing company is different.

Here at Self-Publishing School, our mission is to make the process as easy as possible for you while ensuring you do everything you can to succeed the right way.

Sure, you can throw your book online with a cover you created in Canva and call yourself a self-published author. But will that yield book sales? Will that give you the authority, recognition, and fulfillment you’re looking for?

NOTE: We ARE a self-publishing company – and ready to work with you. Join our VIP Self-Publishing Program to go from blank page to published author, all in 90 days. Learn more about it here

How is a Self-Publishing Company Different than a Traditional Publishing House?

Self-publishing companies and traditional publishing houses are completely different in the sense that the former does not publish the book for you, but rather, we help you by providing necessary (crucial!) information about how to complete the process successfully.

Traditional publishing houses are where you first land an agent, and then they submit your manuscript, and they take care of the printing/editing/publishing – at the expense of your hard earned royalties, of course.

Here’s a table detailing the differences between self-publishing companies and traditional publishing.

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the storyX
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

Why Use a Self-Publishing Company?

After all, you want to do this yourself, right? Self-publish. But like I mentioned before, you don’t know everything about self-publishing.

Do you know the best method for actually writing your book?

Do you know exactly how to craft your subtitle and book description to maximize sales?

Do you know the best book launch process for getting your book with the coveted orange “Bestseller” banner (that also increases your book’s ranking, and sales!)?

There is far more to self-publishing than simply hitting “publish” on Amazon, and without the right process, your book might end up as one of those stereotypical self-published books that sells 3 copies – to family members.

And that’s why you use a self-publishing company. Someone else has already done the research, the work, and has the experience to guide you through the process.

If you’re someone who wants to see real book sales and achieve other goals, like growing a business or becoming a full-time author, then a self-publishing company will help.

What You Can Expect with a Self-Publishing Company

What does working with a self-publishing company look like?

While not all self-publishing companies are the same or provide the same type of information and training for you, it’s important to understand what you’ll take away from working with one.

This is what you can expect when working with a company that helps you self-publish.

#1 – You keep all rights to your book

Unlike traditional publishing houses, you actually get to keep all the rights to your books.

What does this mean?

It mean that, when you publish, you are the sole owner of the book and all of its contents. It’s copyrighted under your name and the self-publishing companies will not have any of their information inside of the book (unless you want to thank them for everything they’ve helped you with).

This is a major benefit because with self-publishing companies, you can keep the book in print for however long you want.

On the flip side, traditional publishing houses can choose when to pull your book from shelves and simply no longer print or sell it. And since you no longer own the rights, you can’t self-publish that book unless you buy the rights back (which some publishing houses don’t even offer you the option of).

#2 – You’ll save time

Time is our most valuable asset. It’s the one thing in our lives we can never get back no matter what.

Unless you’re a secret time traveler and have uncovered the secrets of bending and warping time (and if you are, PLEASE SHARE), you have to treat time like it’s precious.

One of the biggest perks of using self-publishing companies to help you get your book published is the simple fact that they tell you what needs to be done, when, and how.

Not only will you save time actually writing the book (assuming the company gives you instructions on how to write faster, like we do here at Self-Publishing School), but you won’t have to go through the hours upon hours of research in order to get it right.

And, you don’t have to waste time making mistakes and adjusting them.

#3 – You keep 100% of royalties

Everything you earn, you keep. Now, there may be self-publishing companies out there who require a percentage of your royalties, since they helped you, but here at Self-Publishing School don’t’ believe in that.

After all, you did the work. You put forth the time and effort. This is your book. Therefore, you keep what you actually earn.

Aside from what Amazon takes for allowing you to use their platform, 100% of your profit is yours to keep.

This is much different than traditional publishing houses in the sense that through them, you’re only pocketing about 10% of royalties (and sometimes even less).

#4 – You’re kept accountable

The hardship is in the name itself: self-publishing.

It’s a very lonely process if you don’t have anyone else going through it with you. And we all know how much easier it is to stay on track when we have someone else rooting for (or hollering at) us.

Many self-publishing companies have some sort of progress tracking, coaching, or community to help keep you motivated and working to achieve your dream.

How we do that here at Self-Publishing School is through all three of those methods, including a Facebook Mastermind Community with hundreds of dedicated current and past students ready to help.

self publishing companies

#5 – You get coached by experts

At least here at Self-Publishing School, you do. Not all programs have this perk, and boy is it a perk.

Our coaches are all experts in their field. You get one-on-one coaching that allows you to take personalized tips and put them to use in your own publishing journey.

Since coaches have been exactly where you are and have come out on top, and maintained book sales themselves, you get a leg up on anyone else doing this without that help.

Take a look at one of our amazing coaches, Lise Cartwright, and how she still manages to bring in $4,000 on her self-published books, all while helping our students learn to do the same.

Again, not all self-publishing companies offer this service to their students, but if they do, it can help you understand a side of the industry you likely wouldn’t get to see otherwise.

#6 – You make connections

This is particularly true for programs that include access to a community of somesort.

You never know who you’ll get to know, like, and befriend. These are all like-minded people who are after the same things as you.

You can make dear friends, get even more advice when needed, and maintain a sense of purpose when you’re constantly fed motivation from them.

#7 – You create a bigger impact with your book

What’s the reason you’re self-publishing. Why do you really want to get your book out into the world?

I’m willing to bet it has something meaningful to you. You want to help others, share information, or show the world a theme or message that’s important to you.

By using one of the self-publishing companies out there, you’re able to create a bigger impact with your book.

How?

Because you will write it better, market it smarter, and sell more. And after all, that’s the point. Right? You want to get as many eyes on it as you possibly can.

#8 – You gain more opportunities

Because your book will do better than it would if you didn’t have that outside help, you gain many more opportunities.

Becoming a published author places you as an authority in any field you’re writing in. Not only does this help your business grow, if that’s your goal, but it also helps you sell more books through new and better opportunities than you’d have otherwise.

Take these students of ours for example:

publishing companies

After publishing their books, they have been either contacted or pursued speaking engagements on their own along with other opportunities to grow their book and platform.

#9 – Your business will grow

Leveraging your book to grow your business is one of the best methods out there.

Chandler Bolt, you know him—the guy who built this 8 figure business from his first bestselling book—swears by it.

But he’s not the only expert out there who agrees.

Ryan Deiss, CEO of DigitalMarketer, also uses a book to grow his business. You can check out how he does so in the video above, but the point remains: self-publishing is a perfect way to grow your business.

And if that’s your goal, then you want to make sure you’re self-publishing for success. Otherwise, your book won’t make nearly as big of an impact on your business, which is why working with a self-publishing company can help.

#10 – You have a repeatable, successful process

Many of our students write multiple books with our program – not just one.

As one of our favorite author says, if you write one book and you enjoy it, you will write another book.

self-publishing companies

The most successful self-published authors out there are those who write more than one book. Not only do they maintain a steady stream of passive income this way, but since they have a reliable, repeatable process, it makes it easy for them to publish multiple.

So long as the self-publishing company you’re working with has lifetime access (like we do), you can hop on and go through the system every time you want to.

Plus, imagine how nice it would feel to say, “Yes, I’m a published author of multiple books.” Has a nice ring to it, don’t you think?

Self-Publishing Companies to Avoid

Not all self-publishing companies are created equal. Unfortunately, there are some self-publishing companies who only want your money and don’t want to see you succeed.

These are some red flags to keep a lookout for when researching self-publishing companies to help you get your book out there.

#1 – They take a cut of your royalties

Why even self-publish if you don’t actually get to keep your hard earned money?

This won’t necessarily mean that self-publishing company is a scam or fraudulent in any way. However, it is something to think about and be wary of.

You want to make sure you’re actually benefiting fairly for your book’s success. So working with a company that allows you to keep every cent is essential.

#2 – They make you sign over your book rights

As mentioned earlier, traditional publishing houses technically “purchase” your book from you. It’s why you get that nice big (usually not big, though) advance.

However, self-publishing companies should not require this. Since you are self-publishing, all of the rights should remains 100% yours.

#3 – They maintain creative control

Obviously, self-publishing companies are meant to help you.

list of self publishing companies

That being said, they can certainly offer advice on your book title, subtitle, cover, and even contents, but they should never demand something of your book in order for you to continue with their program.

#4 – Unrealistic expectations

Self-publishing is a varied game. No two authors can expect the exact same outcome and your results largely vary on how much you’re willing to work and how well you’re following their program.

However, self-publishing companies also shouldn’t guarantee crazy expectations—especially without having the proof to back it up.

Guarantees of making $10,000 in the first month are often unfounded. Look for company promises that you feel good about actually being able to achieve them.

#5 – There are a large number of complaints online

Not every self-publishing company can meet everyone’s expectations. Not every single review will be positive – and that’s understandable.

What you do want to lookout for is a large number of negative reviews, complaints, or claims of fraud or scams. These are certainly something to be wary of, but make sure you research some positives as well.

Ready to Self-Publish Your book with THIS Self-Publishing Company?

Because we’re ready for you!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

Have you worked with a self-publishing company? Are you READY to work with one? Comment your experience below!

How to Publish an Ebook: A Simple Ebook Publishing Guide to SELL

Learning how to publish an ebook can be pretty painful without the right process.

With kindle direct publishing, Amazon publishing, and other forms of self-publishing at your disposal, it can even be easy – with our help.

We get how much information is out there about learning how to publish an ebook.

how to publish an ebook

Here are the steps for how to publish an ebook:

  1. Write a strong book
  2. Create an Amazon KDP account
  3. Format your ebook for publishing
  4. Upload your ebook to KDP
  5. Choose your ebook publish date
  6. Build your book launch team
  7. Create hype for your ebook
  8. Publish your ebook!
  9. Create emphasis for it on your site

With all the different types of advice, how do you know what to follow and what will just elongate your already lengthy process?

Since we specialize in self-publishing, we can easily teach you how to publish an ebook without all the fuss and fluff that can bog you down along the way.

Why write an ebook?

The ever-rising trend of ebooks should be more than enough of a reason to write and publish your own ebook but if you’re not quite sold, we’ll break it down a bit further.

Here are the benefits of an ebook:

  • In 2018, ebook sales are projected to account for about one quarter of global book sales.
  • Ebooks sell easier online
  • Ebooks can be used to grow your business more so than physical books
  • You make a bigger profit from ebooks
  • You can grow your blog and its income
  • Passive income
  • You help save trees!
  • You can embed links directly to your site and products you sell
  • They’re cheaper to produce

Many authors choose to sell both physical copies and ebooks when they write a book but you can easily sell only ebooks and reap all of the benefits above.

Now that you know the why, let’s talk about how to publish an ebook.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program.
Learn more about it here

How to publish an Ebook on Amazon

Amazon is the biggest retailer online and with the world of book-buying migrating and settling on the internet, Amazon is the place to publish.

Here’s how you can publish an ebook on Amazon with Kindle Direct Publishing.

#1 – Write a book worth buying

There’s no point in publishing a book that’s not your best work. But if you’re not much of a writer or have no idea how to write a book in the first place, that can make this entire process much more daunting.

In order to write a great ebook to sell on Amazon or even on your own website, you first have to pick a book idea that you’re passionate about. Remember, you’ll be writing up to and even more than 25,000 words so you want to make sure you have a topic you know a lot about and love.

Here are the overall steps for writing a book and getting it ready for publication:

This might seem overwhelming but I promise, it’s not. We even have free training for you to understand exactly what it takes to write and publish your book.

#2 – Create your Amazon KDP account

Learning how to publish an ebook means navigating the online space in a way you may not be familiar with, like using Amazon’s Kindle Direct Publishing to get your ebook out into the world.

Setting up your KDP account is actually really easy.

Here’s all you have to do:

  • Visit https://kdp.amazon.com and create an account. You can either use your existing Amazon account or a different email address.
  • Set up all your tax information. You can’t submit your published ebook unless you have all of these steps completed.
  • Once your tax information is all filled in, hit “Finished” and you’re all done.

See? It’s pretty easy and simple to use from there. If you’re having trouble, we detailed more in-depth instructions over here.

#3 – Format the ebook properly

Book formatting is really, really important. If you just upload your manuscript as is, you’ll run into a number of different problems.

And this is awful because with the “Look Inside” feature Amazon offers, anyone can see the formatting of your book right away.

If it’s bad and difficult to read, they’ll avoid buying your ebook and your sales will tank.

Most people hire a professional to format their book to ensure everything looks great but we also have a guide to help you format your book properly.

#4 – Upload your ebook to KDP account

This is a very simple step for publishing an ebook. All you really have to do is “plug and chug,” as they say.

You have all of the information you need and now it’s just about uploading your formatted manuscript to your KDP account and filling in the information you need to.

That means you’ll need to fill out the title, subtitle, and the description.

Now, you really don’t want to write a boring “filler” description. After the cover, this is the single most important part of publishing an ebook.

If people aren’t sucked in by your description, they won’t buy your book.

Here’s an example of a killer description that has helped sell thousands of copies of this book:

how to publish an ebook

#5 – Choose a launch date

Believe it or not, there are actually good and bad days to launch your book. Typically speaking, the winter holiday season is the worst time to publish a book simply because the advertising market will be super saturated.

Everyone is putting their best ads forward so they can reap the rewards of those holiday spending dollars.

And although this might seem like the perfect time to launch, it’s actually one of the worst.

Your book can easily become lost in the hype of literally every other book and product marketed during that time.

If you want to launch a book during the best possible time for its sales, use this guide below:

Month to LaunchGood ForBad For
JanuarySelf-help, goal setting, inspirational/motivationalSummer-focused reads, fiction
FebruaryLove, romance, poetryFiction, recipe books
MarchBaseball books, sports, spring, women's booksSelf-help, holiday
AprilReligious, Easter, memoirs, World War II, FictionLove/romance, winter/holiday
MaySummer reads, fiction, history, parentingRomance/love, self-help
JuneContemporary fiction, fatherhood/parenthoodDiet/exercise, romance
July/AugustFiction, heavier reading materialsHoliday, self-help
SeptemberHistory, politics, memoirs, school, collegeFiction, romance/love
OctoberMysteries, horror, thrillers, dark nonfictionLove/romance, happily-ever-afters, self-help
NovemberCookbooks, holidays, religion, children's booksSelf-help, romance/love
DecemberGenerally avoid launching during heavy buy/ad monthsMost books

#6 – Put together your launch team

This is such an important step when it comes to self-publishing an ebook. What you really need is a great group of people who can help launch your book to heights you wouldn’t reach otherwise.

If you want to learn more about how a launch team can hep you, check out the video below:

Your launch team should be composed of people who:

  • Love your book
  • Want to help you
  • Are very enthusiastic about your book
  • Have some sort of following or online presence
  • Are fans of you and your work

Since you’re trusting these people to help get the word out, make sure they’re all committed. A great way to do that is to have an online application form that each person has to fill out.

This will help narrow down those who are serious about helping you and will put in the time and effort to do so.

Make sure to also check out this guide to building and managing your book launch team.

#7 – Build hype for your ebook on your website or blog

Many who publish ebooks usually have a website or blog they can use to drive traffic to it. Not only that, but some actually use the ebook as a lead magnet and even the main source of income on their site.

And publishing a book – even just an ebook – can do wonders for growing your online business as well.

What you have to do before your launch is to build interest about the ebook.

Here’s how you can build hype for publishing your ebook:

  • Link to your book within blog posts
  • Create blog posts related to the topic of your book
  • Create graphics for your book and place in your sidebar and within blog posts
  • Create a graphic to use on the front page of your website
  • Create an email sequence to sell your book (this is for those more advanced with a larger email list)
  • Continuously look for ways to integrate your book into blog post ideas and on social media

The idea with optimizing your website with your book is to convert your blog followers into customers and to give those coming to your website from your book the content they’re actually looking for.

All of this builds fans and most importantly, a loyal and engaged following!

For example, we use Chandler Bolt’s book Published. as a main point of interest on our website. This gives those who are already interested in the publishing industry something of high value right off the bat.

publish an ebook

#8 – Publish your ebook!

It’s time to kick off your ebook and launch! If you’ve followed the steps above, then you’re ready to get your book published and start reaping the rewards.

The best part about publishing an ebook is that you don’t have to worry about ordering prints and going through the proofs and the entire process of adjusting how they look.

Once the ebook format is complete, that’s all you need to concern yourself with in terms of delivery!

Your launch day is very important and exciting.

Make sure your launch team is ready for a day of sharing and even some activities.

It’s best to host activities that your audience can actually engage in. Some fun launch day activities include things like hosting a live webinar, doing a Q&A on Twitter or Facebook or your preferred platform, sending out an email to your entire email list, and any other fun pursuit your readers will benefit from.

Get together with your launch team beforehand and have everyone brainstorm some launch day events.

You can even give prizes to those whose ideas get used!

#9 – Create emphasis of your book on your webiste, social, or email list

Now is the time to leverage that book!

Writing the ebook itself isn’t the hardest part of this process; making continuous sales is. And the best way to ensure you keep pushing buyers to your book is to make it the focus of your blog and website.

Plus, if you have those great reviews from your launch team, you can actually leverage those to make more sales.

Place reviews on your website on the same page your book is linked to. They’re kind of like testimonials for a service. Except, in this case, your service is a book.

You can feature them on your website wherever you want.

Obviously, if you’re someone who only wants to sell your ebook, a blog or website might not even be something on your ebook publishing to-do list.

You should, however, think about creating a website to at least host your book and information on in case others want to find you and even connect with you about speaking engagements and other amazing opportunities a book can grant you.

Are you ready to succeed with your book?

Learning how to publish an ebook isn’t easy and it’s even more difficult without knowing exactly what to do next.

So if you’re looking to write and publish your ebook anytime soon, follow these steps to get ahead of the curve and set yourself up for real success!

#1 – Sign up for your free training!

That’s right! We’re offering you FREE training that’ll help you learn exactly what you need to do to go from blank page to published author in as little as 90 days – and yes, it’s perfect even if you’re just going to publish an ebook.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Create your Kindle Direct Publishing account

Right now! Head on over and sign up for Kindle Direct Publishing. Create your account and follow the steps necessary above to set it all up according to what you need.

This is a very quick process that will bring you one step closer to success.

#3 – Start writing your book

It’s a little scary, we get it. But if you utilize your free training, you should be more than ready to get started!

If you do need a little help, we have this really helpful guide for learning how to start writing a book that will help fill in any missing parts you might not know about.

Now that you know how to publish an ebook, it’s time to write it! What will yours be about and what else do you need to get started?

cost to publish a book

How Much Does it Cost to Publish a Book? A Detail of Full Expenses

You already know. There is a cost to self-publish a book. Much like with any worthwhile endeavor, you may have to sacrifice some cash in order to make more down the road.

“Remember to think of the cost of self-publishing as an investment, not a cost. [A book is] an asset that earns you money long-term.”

– Joanna Penn

It’s been an epic journey, from coming up with your idea to fleshing out the first draft of your book, and now, it’s time to launch your book out to the world for everyone to enjoy.

cost to publish a book

However, you may be wondering, “How much does it cost to publish a book?” Self-publishing has broken down a lot of barriers for writers and dramatically lowered the costs of publishing a book, but there are still some involved.

Here’s what you’ll learn about the cost to publish a book:

  1. The rise of self-publishing
  2. How much it costs to publish a book
  3. Cover design cost
  4. Editor cost
  5. Formatting cost
  6. Book promotion cost
  7. Cost of publishing an audiobook
  8. Additional publishing tools

Since the explosion of digital books on Amazon and various other platforms like Kobo, iBooks, and Smashwords, first-time authors and professional authors alike can write, publish and promote their books for less than $1,000.

how much does it cost to publish a book

On the other hand, you can spend as much as $20,000 on self-publishing and book marketing costs if you have that kind of budget. Let’s break down the costs of the self-publishing process.

We’ll share some secrets to bring those costs down if you’re budget-conscious.

NOTE: We cut down self-publishing costs covered in this post by detailing the best methods for writing, marketing, and self-publishing a book in our VIP 2.0 Self-Publishing Program.

Learn more about it here

The Rise of Self-Publishing

If you’re an author dreaming of making your books available to millions of readers, you can make it happen. You only have to invest your time, some money, and a little bit of sanity.

The sky’s really the limit. Self-publishing on Amazon has made it possible for us to all fly with our books. Are you ready to make yours fly?

There are many factors that can affect the cost of publishing your book.

What it really boils down to is this:

How much are you willing to spend, and how well do you want your book to sell?

The reason I ask these questions is because if you go cheap on everything, you could end up putting out a low-quality book that gets panned by bad reviews, and then it won’t sell.

When publishing on Amazon, quality sells. And yes, quality costs money. But there are ways you can creatively cut costs and still put out a quality book. Let’s take a look.

How Much Does It Cost to Publish a Book?

The cost of publishing a book varies greatly but self-published authors can expect to spend anywhere from $100-$1500 to publish a book based on additional book production costs like editing, cover design, formatting, and more, which we cover.

To start, let’s look at a sample budget for publishing a book.

Now, these aren’t the high-end numbers for self-publishing. You can spend as much money as you want — this is a list of budget-conscious pricing for getting your book done within a reasonable budget.

I’ll go into each of these in more detail, with links you can check out for yourself and find what works within your budget.

Take some time to shop around see where to get the best value for the best price.

However, these are some average prices you can expect when self-publishing your book.

What You NeedDetailsAverage Cost
Professional Cover DesignEach book NEEDS a professional cover. People judge books by covers and without investing in one, your book will fail.$100 - $600
Professional EditingEven if you're the best writer out there, your book will still need a fresh, unbiased pair of eyes on it.$300 - $1,500
FormattingA good book needs proper formatting for paperback, hardback (if you want this) and for Ebook. Luckily, this can be included with cover design at many design firms.$50 - $300
PromotionIf you want to run ads for your site or pay your launch team in any way, these are costs you will have to cover.$0 - $500
Author ToolsThis includes courses, building your site, automated email services, writing software, and more.$175 +

How Much Does a Book Cover Designer Cost?

Even though we’ve been told “you’re not supposed to judge a book by its cover,” the reality is, we do it anyway.

The book cover design can often determine whether or not people will actually pay for it and read it. Your cover will make or break your book right off the bat. If there’s any one cost you don’t want to go cheap on, this would be it.

While it’s true you can outsource to someone on Fiverr and get a decent cover for less than $20, it pays to do your research and find a better designer who is going to deliver a cover that sells your book.

Cover designers aren’t just talented creators. Many who do it as a living have inside market knowledge and tailor your book cover for your specific genre.

If you do decide to go through Fiverr, check out this video Chandler Bolt recorded on how to use Fiverr.com to outsource your book cover design.

I would recommend setting aside a budget of at least $100. This isn’t to say that spending tons of money will get you an awesome cover, but going cheap may hurt your sales in the long run.

How Much Does a Book Editor Cost?

A high-quality book should always be edited by a real editor. Whether you hire a line editor or copy editor, you should get a professional to look over your work. Don’t try to cut corners here. Even if you’re a professional editor yourself with 30 years of experience, you need to outsource it to a professional editor.

Trust me: A book that contains typos will get bad reviews and sales will drop flat.

Where to hire a book editor:

Make sure you shop around when hiring a book editor. Since book editors rates vary so greatly, you can often find an amazing editor as a fraction of the price of bigger editing companies, like NY Book Editors.

If you’re a Self-Publishing School student, we provide a rolodex of tried-and-trusted editors with reduced rates.

A 40,000 manuscript edited through NY Book Editors can run you up to $2,700 for a comprehensive edit.

cost of publishing editor
NY Book Editors Cost Calculator

Love your book by spending the cash on editing. You can find quality editors at Upwork, or you can find the editors we recommend in our Preferred Outsourcer Rolodex if you’re a member of the Self-Publishing School community.

You can get a very short book, around 15,000 words, line edited for about $150-$250 if you search a wide variety of editors and find one with reasonable pricing.

Ghostwriting, developmental or structural editing will run you much more than that depending on the length of your book and the depth of edits you require — prices run around $2,000 for 100,000 words.

How Much Does Book Formatting Cost?

When it’s time to format your book, if you’re publishing on Amazon, you might want to get it formatted both for print and for Kindle. You can outsource the formatting of both your e-book and print book for around $60-$200.

Fiverr has some good formatters at reasonable prices. I’d also recommend asking fellow authors if they have any great recommendations for book formatters.

Once you find a book formatter you really like, hang on to their contact information for future reference.

How Much Does it Cost to Promote Your Book?

When it comes to spending cash on promotional sites, you could empty your bank easily. Set a budget for yourself and go with the best of the best within that budget.

Budgets vary but I’ll spend $29 on the low end for Buck Books and go as high as $1,000 if you add on a bundle of promo sites to launch your book.

cost to publish a book

Again, this is a major money suck if you’re not careful; you can throw thousands into it and get mediocre results.

For the best results on several paid launches, I have used:

When it comes to paid promotions, do your research on the top sites that can generate a good return.

Check out this detailed list of promo sites — some are free!

How Much Does it Cost to Record an Audio Book?

 Creating an audiobook can run you anywhere from $300 to $3,000 depending on the length of your book and who you hire to do it.

If you have a novel with multiple characters and want different people to read different roles, it can run towards the high end of the budget, especially if you’re using high-end talent.

Here are some places you can hire audio book narrators:

If you have a good voice or acting experience and you want to give it a shot, you can purchase the basic equipment and record the audiobook version yourself.

Check out this blog post for setting up your recording studio and doing it yourself.

Additional Author Tools and Expenses

Here are some of the basic tools for professional authors. This will add a price tag to your book, but many of these are just a one-time payment. Other tools will bill you monthly.

#1 – Book Publishing Courses

If you’re new to the game of self-publishing, take a course like Self-Publishing School or join our Mastermind Community, for everything you need to get started.

You could also look into taking multiple courses on Udemy.

But again, you can spend a fortune on various courses. I would recommend sticking with one course until you complete it and branching out to learn other skills after you get your first big win.

#2 – An Author Website

Building an author platform is a great consideration if you’re looking to expand your business, write blogs and promote your work. You can build an entire website or just a landing page with a call-to-action to get users to opt in.

It’s also important to capture leads to build your mailing list. A lead capture form on your website helps you find quality leads and determine your primary audience.

Here are some things you’ll need to look into in order to get started with building a website:

  • Hosting: You can sign up for hosting with servers such as Bluehost or Hostgator. The cost would be around $150 per year, which is very reasonable for website hosting. You will get a discount when you sign up for the first year, but pay full price when you renew.
  • Domain Name: You can purchase a domain name to secure your brand and start driving traffic to your site. Check out Name.com. A domain name will cost around $10-$15 per year.
  • Email Subscription Services:
  • If you want to collect email addresses, you’ll need to sign up for an email subscription service to manage your emails. There are several choices:
    • MailChimp: This is free up to the first 2000 subscribers. If you opt in to use their autoresponder service or other upgrades, you’ll have to pay around $10 a month depending on the number of subscribers.
    • AWeber: This platform costs $19 per month for up to 500 subscribers.
    • ConvertKit.com: ConvertKit has tons of value. Price is based on subscribers but starts at $29 a month for your first 1,000 subscribers. This is now one of the most robust sites for building an email list.

#3 – Publish Under Your Own Company

I’ve talked about this elsewhere, but there are perks to publishing your print book under your own company, instead of publishing with a CreateSpace (which has now merged with KDP) ISBN or another print-on-demand service.

The ISBN (the 13-digit number above the barcode at the back of your book) lets bookstores and libraries know everything about your book, including the publisher.

If you use a free, generic ISBN assigned to you by CreateSpace or Ingramspark, you’ll limit your chances of a bookstore carrying your own book.

Free ISBNs eliminate your ebook from being stocked on Overdrive, for example, which circulated more than 105 million eBooks in 2014 to public libraries all over the world.

Getting your own ISBN and setting yourself up as your own publisher will cost $295 for 10 ISBN codes, but it will help you access all distribution channels.

This isn’t necessary if you’re just starting out — it’s more important to publish your book and get it out there. However, if you are serious about building a self-publishing empire and making a full-time living from your writing, you’ll want to eventually invest in getting your own ISBN codes and setting up your own publishing company.

How to Increase Book Sales

We all want to make cash with our writing. It may not be the only reason we write, but self-publishing your own book is still an investment. And like any investment, it’s nice to get a return rather than taking a loss.

Here is a list of strategies you can implement to increase your book sales, crush those low book sales, and get more eyeballs on your work.

  1. Run a contest through Goodreads.
  2. Reach out to podcasters and influencers in your niche and set up an interview. This has proven to be a big game-changer for authors like Hal Elrod and Tim Ferriss.
  3. Run promos every 3 months. After your book has been at regular price for a while, wait three months and then drop it to 99 cents again. Set up some paid ads every other day for one week. Try using the KDP countdown strategy.
  4. Blog about the topics in your book. Set up a blog and get more traffic and interest in your work by writing about what you love. Traffic that lands on your page can be directed to your Amazon Author Page and that means more book sales!
  5. Write another book. Building a catalog of books is a great formula for generating higher monthly income.
  6. Apply for a spot on Bookbub. Bookbub is the big gorilla when it comes to book promoting. It’s expensive ($300 and up), but it’s a solid investment and you will make your money back on the promo costs. You can check out Bookbub here and sign up for an author account to get started.

4 Ways to Save Money on Your Book Costs

Self-publishing can be expensive if you let it. Here are a few tips to help you save on your book costs, both now and in the future.

#1 – Save Money on Book Formatting (if you dare!)

Write your ebook with Scrivener. Not only is Scrivener the number one author tool for writing and organizing your manuscript but, if used effectively, it can save you money on formatting costs.

If you’d like to learn more about how it works, check out this Scrivener Webinar hosted by Joseph Michael with Chandler Bolt. Joel Friedlander’s The Book Designer also offers a bundle of book design templates for both fiction and nonfiction.

These templates cost money but will save you money in the long run from outsourcing. I have personally been using these to do the formatting for my books.

It can be time-consuming at first but once you get the hang of it, you’ll save money on formatting costs.

#2 – Build a List of Email Subscribers

Although this topic deserves its own blog (or book), I’ll mention it here because if you build up an email list now, it can save you thousands of dollars in promotional costs down the road.

When you launch your next book, you’ll have hundreds or thousands of fans waiting for your next release.

Not only that, but these are the fans who will leave reviews if they join your book launch team and purchase your book the first week it comes out.

This drives your rankings up, and this drives sales even further. Sound good?

You can start to build your email list by including a link to a lead magnet in your ebook. A lead magnet is an offer of a free, valuable piece of content that readers will get if they go to your website and subscribe to your email list.

#3 – Barter When You Can

If you’re just starting out with self-publishing and you’re on a tight budget, look to barter services when you can. By coming to a deal where you exchange your services or something you have that is of value to people, you can save yourself lots of money.

As a writer, maybe you have some copywriting skills.

See if you can share some of that in exchange for design work from a cover designer. But it doesn’t have to be just raw skills that you barter — Dana Sitar got a cartoonist friend of hers to do the illustrations for her book in exchange for $50 and 10 percent of direct sales of the book.

It’s a decision she doesn’t regret, as the illustrations get her raving reviews. If you’re on a budget, you don’t need to fully cut back on the quality of your book.

See if there are possibilities to cut a deal and get the service you require to set your book apart.

#4 – Write a Great Book!

This might seem like an obvious tip, but paying attention to the quality of your book throughout the writing process is going to save you money. The better your book, the less you’ll have to spend on editing.

You will also gain a solid reputation as someone who writes really well. This means loyal fans will spread the word about your book and your blog, your email list grows, and any future books you release will practically promote themselves.

Well, almost.

Your Next Step

We are in a great era of self-publishing.

Anyone can turn their dream into a reality with just a few months of hard work, a bit of cash, and a great book idea. We’ve broken down the cost to publish your book so that you have a rough idea of what to budget. Writers have gone on to publish bestsellers with as little an investment as $1,000, while others have required up to $20,000.

It all depends what you prioritize and if you can save costs in a manner that doesn’t decrease the quality of your book.

While money matters, remember the reasons you want to self-publish your book: to get your message out there, build authority, and add something new to the world.

Spend what you can to make your book as high quality as possible. If your audience likes it, you’ll be sure to hit your goals.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

How much are you willing to pay to get your book written, published, and selling well? Let us know in the comments below!

how to publish a book

How to Publish a Book in 2019: A Step-by-Step Guide for First-Timers

Historically, if you wanted to know how to publish a book, you needed an agent to get a traditional publisher to look at your manuscript.

In fact, many publishing companies won’t even open a manuscript if it doesn’t come through an agent…

Which makes learning how to publish a book way more difficult. Not to mention the fact that going through all that work to just land an agent isn’t necessary if you want to publish a book.

how to publish a book

What’s worse is even if they do open it, it’s still unlikely that your book will be published and sold in bookstores!

*Cue the groans and grumbles of irritation*

So is there a better method?

Yes! It’s called self-publishing.

Here’s how to publish a book step-by-step:

  1. Decide Why You Want to Publish a Book
  2. Write Your Book
  3. Get Feedback Before Publishing Your Book
  4. Choose a Book Title
  5. Hire a Great Book Editor
  6. Design a Book Cover that Converts
  7. Create Your Kindle Direct Publishing Account
  8. Format and Upload your Book
  9. Self-Publish Your Book
  10. Price Your Book
  11. Form a Launch Team
  12. Maximize Book Launch Exposure
  13. Celebrate Publishing a Book!

In fact, there is another way for your book to not only be published, but to even become a bestseller! This method has led to the success of many authors and is changing the book and traditional publishing industry.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

What is Self-Publishing?

Self-publishing is the act of independently publishing your book on a platform like Amazon without the need of a traditional publishing house.

Personally speaking, I’ve self-published 6 bestselling non-fiction books on Amazon, sold tens of thousands of copies, and continue to collect thousands per month in royalty checks.

The success of my books has been directly responsible for the strong performance of my business, which has grown to over 7 figures in less than 2 years.

Self-publishing a book is done with these steps:

  • Write a book you’re proud of
  • Decide which self-publishing platform to use
  • Get your book edited, a cover designed, and it formatted
  • Upload your manuscript and accompanying assets
  • Hit “Publish” when you’re read
  • Your book is self-published!

It’s really that easy.

Five years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at one of the “Big 5” publishing houses.

This is no longer the case.

Not only do you no longer need one of the “Big 5” companies to publish your book, now self-published authors are actively turning down offers from publishing companies!

So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.

Better yet, making the decision to learn how to navigate the self-publishing world the right away can save you countless wasted hours.

Whether you want to do it yourself or work with one of the many self-publishing companies out there, we can help.

What’s the Difference Between Self-Publishing and Traditional Publishing?

It’s easy to look at these two publishing routes and get confused. Why would someone self-publish when there are companies dedicated to doing it for you? There are actually many reasons.

What is the difference between self-publishing vs traditional publishing?

Self-publishing is a completely independent route with no barriers to entry whereas traditional publishing involves the acts of querying, landing an agent, and getting approved by a publishing house.

Check out the video above for more details on choosing self-publishing or traditional publishing.

Here’s a chart detailing what you receive through self-publishing versus traditional publishing.

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the storyX
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

How Much Does it Cost to Publish a Book?

Pricing to publish a book varies greatly depending on its length, production costs, and the retail price you set.

That being said, it’s important to be prepared when it comes to how much you’ll actually pay to self-publish a book.

There are a number of factors that contribute to how much it costs to self-publish a book:

  • The length of your book (this impacts printing costs)
  • Getting your book edited
  • The book cover design
  • Any promotional ads/materials you want to utilize
  • Another surprising, lesser-known cost I cover in the video below

How to Publish a Book in 2019

So many writers get overwhelmed with the abundance of information about the self-publishing process, what it’ll cost, how to do it right, how to come up with a good book idea, and more.

I’ve created a step-by-step comprehensive self-publishing guide that will walk you through the beginning steps of how to write your book all the way to how to self-publish it on Amazon’s Kindle (KDP) Network.

Let’s get started so you can get started!

 

Do you have what it takes to become a published author?

 

 

Click Here to Take the Quiz 

 

#1 – Decide Why You Want to Learn How to Publish a Book

What you need to decide first when self-publishing a book, is WHY you want to write a book.

I encourage going through this brainstorming process as it’s the only way to ensure that you’re 100% committed to writing a book (and you’re doing it for the right reasons).

Here are some questions for you to decide why you want to publish a book:

  • Are you an entrepreneur or freelancer with a new business trying to get a leg up on your competition by publishing a book?
  • Do you want to leverage your skills and knowledge to become a paid speaker or coach?
  • Do you have a well-established business and you want to write a book to diversify your income streams and land speaking engagements?
  • Or do you already have a successful story, and want to build an asset that will share the knowledge and skills you’ve gained over decades of experience?
  • Do you have a larger number of book ideas or prompts you need to start writing?

Action Plan:

Come up with at least 10 valid reasons why you want to write a book. Use the questions above as a starting guide to brainstorm.

#2 – Write Your Book

If you’ve ever tried to start writing a book, you might have had moments where you’ve stared at a blank page for hours with nothing to show for it. Feeling frustrated, you resort to procrastinating and get nothing done!

This is normal, writing a book is hard work.

In fact, coming up with a book idea in general can be very tricky. But in order to start writing your book, you must develop a writing process.

Here’s are some effective ways to write a book worth self-publishing:

  • Buy a calendar. The best way to have your book complete is to have a calendar that schedules your goals per day/week.
  • Create an outline. An outline is like a map of your book that provides direction to your story. It keeps you on track and ensures that your ideas are organized.
  • Develop a writing habit. Condition yourself to write at the same time every day. With this practice, it will soon become a habit that will make writing a book automatic.
  • Get an accountability partner. You can hold each other accountable to write and finish your by your “draft done” date.
  • Build your writing environment. Yes, this can be a blanket for if you choose to use “build” literally or you can simply find an area where your head is clear, there are no distractions, and where you can write in peace.

To learn more tips on how to write faster, here’s a tutorial video of the simple process I use to write over 1500 words per hour:

Action Plan:

Create a resistance plan! Figure out which methods best filter out the negative noise to get you into the writing process.

#3 – Get Feedback on Your Book Before Publishing

When writing your book, it’s important to get as much feedback as early in the process as possible.

It’s essential to get this feedback in order to improve your writing.

Everything from creative writing to factual, non-fiction works needs feedback in order to produce a polished publication.

As writers, it’s all too easy to retreat into your cave for a long period of time, spend countless hours writing what you think is the perfect first draft, only to find that a) your draft doesn’t make sense to anyone else or b) no one else is as interested in the topic as you originally thought.

Writing tips can come from anywhere and the best usually come from those reading your book for the first time.

Not only can a fresh set of eyes on your book help you catch typos and grammatical errors, but a new perspective can give you ideas for tightening up your story and making the theme more clear, like in the example below.

publishing a book feedback

Giving your book to one (or more) “beta readers” before giving it to an editor and self-publishing can also cut down on the time and cost of paying a professional editor.

You can also use a beneficial piece of writing software like Grammarly or the Hemingway Editor so you can learn as you write!

Action Plan:

Reach out to a few friends who could provide good (preferably unbiased) feedback, and ask them if they’ll be willing to read a chapter or two (or the whole book!) as you finish writing

#4 – Choose a Book Title

Contrary to popular belief, you should never decide on a book title until after you are done writing your first draft. 

This is because choosing a book title first often results in you “writing yourself into a corner” because you’re trying so hard to align your story to the title of the book instead of writing what needs to be written.

Don’t make this more complicated than it needs to be.

The key to choosing a perfect title is: the simpler the title, the better.

As you’re brainstorming ideas, always remember to keep it simple.

Your title should also be clear on what your readers will receive by reading your book. This is because experts state that a clear promise or a guarantee of results will further intrigue your readers.

book title checklist

Here are some questions to consider when creating your memorable book title:

  • Is your title going to teach a high demand skill?
  • Can your title impact someone’s life?
  • Can your book solve a very difficult problem?
  • Is it short enough to read in a thumbnail image on Amazon?
  • Does it elicit an emotional response?

Action Plan:

Once you’ve narrowed down your book titles, send out an email to your friends and family or put a poll up to your audience asking what title they’d prefer. You could also ask a community of other authors what they think.

#5 – Hire a Great Book Editor

Hiring a great book editor can mean the difference between becoming a bestselling author, or self-publishing a mediocre book. Therefore, it’s important to take as much time as necessary during this stage of the process.

To find an editor for your book, begin with your personal network.

Do you personally know any qualified editors?

Start there. If you don’t, then do you know someone who knows an editor? If you don’t have any luck finding an editor within your personal network, don’t worry!

Depending on your budget, you can either hire a professional book editor or hire a more budget-friendly editor from Upwork. But be careful and always check references and portfolios of work.

As a Self-Publishing School student, we will also provide you with a Rolodex of approved and vetted book editors who all do a great job, as you can see in the example below.

how to publish a book choosing editor

No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum ($25 or so) to edit a few pages or a chapter of your book.

Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you.

If you don’t feel you’re a good fit following a sample edit, then let that $25 go and find an editor who’s going to work out rather than sinking more money into a relationship that might be a mistake.

Whatever you do, don’t give up during the editorial process! If one editor isn’t working out for you or meeting your needs, find another.

Action Plan:

Find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!

#6 – Design a Book Cover that Converts

When it comes to self-publishing, a high-quality book cover is one of the most important elements that will get your book to convert into sales!

The reason is that your book cover design is what readers see first and will immediately determine whether they want to read your book or not.

“Don’t judge a book by its cover” simply doesn’t apply to actual book covers, as much as we wish it did.

The hard truth is that everyone judges a book by its cover whether they realize it or not.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

What makes a good book cover?

  • Simplistic styling. Too much going on will make readers unable to figure out what your book is about. Keep the cover minimalistic and it will convert more readers.
  • Professionally designed. Book cover designers know how to create book covers that convert. They have industry knowledge and have studied what works and what doesn’t.
  • Clear title and subtitle. The title on your cover does matter. The easier it is to read, the better. This allows your readers to clearly see what your book is about as they scroll through Amazon or other book retailers.
  • A design style that fits your intended audience. If you’re writing a faith-based book intended for an audience of faith, having an overly dark, devilish cover doesn’t make sense.

You can find amazing book cover designers on freelancing sites such as:

Prices will vary depending on what type of service you want, but the end result will be well worth the spend.

Action Plan:

Find a book designer with any of these sites and your book will stand apart from the rest of its competition!

#7 – Create Your Kindle Direct Self-Publishing Account

Amazon has a self-publishing service called Kindle Direct Publishing where you can create and manage your Kindle eBook, paperback, and audio books.

Amazon has recently acquired the well-known book printing company CreateSpace and they’re now merged as one.

This means you can now offer print books to your audience. It’s the best way to learn how to publish a book and start selling quickly, and I’ve used it for all my self-published books.

I highly recommend it for all new self-publishers!

Here’s how to set up your KDP account on Amazon:

  1. Visit https://kdp.amazon.com and create an account with either your existing Amazon account or your email address.
  2. Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.
  3. Once your tax information is complete, hit “Finished” and your account is complete!

Action Plan:

Follow these steps to create your KDP account! With this platform, you can figure out how to publish your book within minutes and soon have it appear worldwide!

#8 – Format Your Self-Published Book

If you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing forums where there are plenty of discussions on book formatting.

You can also use KDP’s free resources to help format your book. Formatting can be a frustrating experience for the uninitiated though, so if you have a few bucks to spare, you might consider paying someone to help you.

Also keep in mind that formatting will look different for fiction versus nonfiction books.

Typically, nonfiction books don’t have an indent between paragraphs but instead, they have spaces whereas fiction books are indented with each new paragraph.

Below are formatting examples from Jenna Moreci’s The Savior’s Champion and my book, Published.

how to publish a book fiction vs nonfiction

If you want to pay for formatting, Liber Writeris a low-cost, effective option for converting a Microsoft Word file to Amazon’s Kindle format. If $60 is too much, you can also find people on Fiverr to format your book for Kindle.

Just be sure you hire someone who knows how to format your specific book genre.

Action Plan:

Make sure your book is formatted properly by using the free online resource above or hiring someone who can handle the formatting process for you.

#9 – Self-Publish Your Book

When you feel confident your book is ready for the public, you can create a KDP account and upload your book.

This is how to upload your book on KDP:

  1. On the KDP mainpage, locate and click on “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions”.
  3. Then, locate and click on “Edit eBook Content”.
  4. Finally, click on “Upload eBook Manuscript”, and upload your manuscript file from your computer.

Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon.

It’s highly recommended you also select two different categories on Amazon your book might fit into so you can reach a broader audience.

To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose.

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors. Create your Amazon author central account after uploading your book.

Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click “save & publish” in your KDP book dashboard.

Afterward, you should be ready to publish your book! Just click “save & publish” in the book editing screen!

Action Plan:

Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.

#10 – Price Your Book

One of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from new writers is, “How much should my book cost?”

To answer this, my general rule of thumb is to have your book priced is between $2.99 to $5.99. To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period. 

Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.

Action Plan:

Find the perfect price by using this strategy that will attract your readers and best drive long-term success.

#11 – Form a Launch Team

Your launch team is the group of people who are dedicated to helping make your book successful.

They should be a passionate group of individuals who are eager to make your book launch successful. Remember, one highly skilled team member is better than a group of mediocre ones!

Here’s a video detailing how to use a launch team effectively:

To find quality candidates, here’s a questionnaire you can use to assess applicants and see if they’re qualified to market your book:

  • Why do you want to support my book?
  • What goals are you trying to reach with this project?
  • How would you market this book?
  • Which influencers would you reach out to and why?
  • Do you have a genuine interest in my book and its genre?

Action Plan:

Create an application with questions that align with your thought process. Try to be open-minded with those who think outside the box – they may be the perfect candidates that can get your book to become a bestseller.

#12 – Maximize Book Launch Exposure with Reviews

It’s not enough to learn how to publish a book and be done with it. You still have to take action even after your official launch.

As soon as your book goes live on Amazon, be sure to leverage your launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are there to support your project and want to see you succeed. 

You might be surprised how willing they’ll be to help you if you just ask!

Here are some marketing initiatives you can assign your team and audience to do:

  • Share content from your book as blog posts across social media
  • Submit reviews on Amazon (ensuring they don’t make the mistakes in the video below)
  • Help build your book’s website
  • Reach out to influencers for a future guest post or podcast feature
  • Share a book review on their YouTube channel
  • Buy extra copies to gift their friends

The additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales!

Action Plan:

Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.

#13 – Celebrate Learning How to Self-Publish a Book!

Publishing after writing a book is just the beginning. Depending on your goals for your book, self-publishing can get you more customers, free publicity, and establish you as an expert in your niche.

publishing a book celebration

This can help you land speaking gigs and build a business within your area of expertise.

Your book sales can also help fund your lifestyle with passive income.

Dream big about what you want your book to do for you. When you have a vision for where you want your book to take you, it will be easier to take advantage of opportunities as they arise.

Getting clear on what you want will also help you to be more effective when expanding your network along on your journey.

What to do Next

Now that you’ve learned how to publish a book, it’s time to take action and bring yourself one step closer to your goals and dreams. Here are a few actionable steps you can take right now!

#1 – Learn more!

If self-publishing a bestseller is something you want to do, and you’re serious about changing your life and your business for the better by getting your book out there in the world, then you need to focus on learning more about the process.

Because without having the knowledge, moving toward success is very difficult – but that’s where we come in!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Find your WHY and your topic

Ask yourself right now why you want to write a book. Having your purpose at the forefront of your mind for the duration of writing your book will help keep you focused and motivated.

Make a list of all the reasons you want to write a book and circle the one that’s the strongest; the reason you want to write a book that makes you excited about the possibilities.

Now what do you actually want to write about? Are you going for a fiction book or do you want to write a memoir that showcases your life’s most influential moments?

Jot down your goal or topic and get started on the next step.

#3 – Start your mind map

Yes, you’re already ready to start working that mind map! We’ll actually help you out a little bit and give you a couple free templates you can use to get started.

Organizing your thoughts on a specific topic can be really hard unless you have a guide to help jog some ideas.

You can download either our fiction mind map or our non-fiction depending on which topic you’re writing about. Just click on either below and start mapping your book!

Are you ready to learn how to publish a book? What’s holding you back from writing, publishing, and selling a life-changing book?

design book cover

Book Cover Design: Your Ultimate Guide for Memorable Book Covers

Are you a Richard?

Richard put hours upon hours into writing a book he was proud of. He had it edited, spent the time to have others beta read it, and was SO happy with the results.

But…of all the many hours he spent on his book, on the proofing and even self-publishing it on Amazon, the cover design was not even a whole one of them.

And that’s where he failed.

And that’s what his low book sales were reflective of.

You see, Richard knew the contents of the book were important. What he failed to realize, however, is that people do, in fact, judge a book by its cover.

In reality, according to The Book Smuggler, 79% of people say book cover designs play a decisive role in their decision to purchase a book.

So, are you a Richard…or will you learn what it takes to design a book cover that will sell your book?

Here are our tips for how to design a book cover:

  1. Cost of book cover design
  2. How long it takes to design a book cover
  3. 7 steps to design your own book cover
  4. 7 steps to hire a professional book cover designer
  5. Starting your book today

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

How much does it cost to design a book cover?

On average, you can expect to spend anywhere from $50 – $500 for a book cover design that’s professionally crafted.

There are always (worthwhile) expenses you incur when self-publishing your book. The total cost of your book cover design will vary based on a few key factors.

These rates of a book cover design depend on the following criteria:

  • cover designer’s experience
  • how intricate your book cover is
  • the time it takes to design
  • how many options you want to choose from
  • the cover designer’s expertise with cover design
  • the cover designer’s demand for work

What you want to remember is that your book’s cover is its very first impression to the world. Investing in this is above almost anything else (aside from book editing).

How long does it take to design a book cover?

The length of time it takes to design a book cover can vary from a few hours when making it yourself to a few weeks if you choose to hire a cover designer.

Overall, we recommend our students allot roughly three weeks from initial touchpoint to self-publishing your book in order to ensure your cover is fully complete before launching your book.

However, please keep in mind that if you hire someone to design your book cover, they may not have availability right away. Meaning, reach out a few months before you want to launch your book in order to hire someone.

Design your own book cover

If you’re not quite ready to put your book in the hands of a professional designer, we have methods to help you design your own book cover.

#1 – Develop book cover ideas

We all typically have a thought about what we want our book covers to look like. Sometimes we even save images to our phone of covers we really like or want to emulate.

Your first step for designing your own book cover is compiling all these ideas into a single place.

You can find book cover ideas in all of these places:

  • Pinterest – sign on to Pinterest and look up “book covers” to get a ton of brilliant covers all in one place. This is also a great place to create a board specifically to save book covers for future reference.
  • Goodreads – There are so many books on Goodreads for you to look at as covers inspiration. You can even simply add these to your “to be read” list in order to save them for reference as well.
  • Google book cover ideas – Others have already done the work for you! Just go to Google and type in “book cover inspiration” and click on the “images” tab to be greeted with tons of great options you can save.
  • Peruse Amazon in your book’s genre – This is by far the best method for coming up with book cover ideas. Simply go to your book’s genre by navigating to books > your genre > subgenre and look at the typical covers of bestselling books, like in the image below.
book cover design

#2 – Use free stock images for your book cover

Once you have an idea for your book, you may need to outsource the images by using free stock photo sites.

We highly recommend stock photos (if you can’t have professional ones taken) because they are readily available for use, unlike some you might find on Google and want to use.

Here are a few places you can get free photos for your book cover:

If you do want to up your game with stock photos, you can purchase licenses for the images (meaning oftentimes, you’re the only person who can use that image).

Here’s where you can find paid stock images:

#3 – Choose book cover fonts

Fonts matter! Depending on your genre, the style of your book, and even the vibe or voice you want to convey, your book cover fonts can make a major difference in how potential readers view your book.

For example, I used three different fonts to make up the covers in the images below. Depending on which font used, the title suddenly has a new meaning—and a new audience.

You have to make sure you’re using a font for your cover that coincides with its message, tone, and the audience you’re trying to reach.

#4 – Find the right book cover dimensions

You can’t design a book cover all willy nilly. The right book cover dimensions are crucial.

What are the proper book cover dimensions?

This is often your call and depends on your book formatting, but the most common paperback book dimensions are 6″ by 9″ (15.24 x 22.86 cm).

This doesn’t mean you have to use this size, but this is the most common size for a paperback book, and is Amazon’s default book dimension option if you publish through them.

Here are more book cover dimensions for the multiple platforms you may publish on:

Publishing PlatformFile FormatBook Cover Size (suggested)Cover Size Requirements
Amazon KDP
JPEG or TIFF- 2560 x 1600 pixels - Ratio of 1.6:1Between 1000 x 625 pixels AND 10000 x 10000 pixels. One side must be at least 1000 pixels long/wide.
Barnes & NobleJPG or PNG- Height and width of 1400 pixels minimum750 pixels minimum for height and width
Apple iBooksJPG or PNG- 1400 x 1873 px
- 1600 x 2400 px
1400 pixels wide as a minimum
Draft 2 DigitalJPEG- 1600 x 2400 pixelsTall rectangle of 1600 wide and 2400 pixels long
Kobo BooksJPG or PNG- 1600 x 2400 pixels1400 pixels wide as a minimum

#5 – Use free or paid cover design software

Now it’s time to put everything you’ve created and gathered together and design your actual book cover.

There are many different options to choose from, some of which don’t cost you additional money, while others do.

You don’t have to be an expert designer to create a great cover, but you do have to use certain methods to make it look like your book cover was designed by an expert (and we’ll cover professional book designs in a bit).

Using different design softwares, much like writing softwares, allows you to upload your work in a way that provides you with a clean finished results.

Here are our top free book cover designs softwares to use:

These are design softwares that are more advanced, and therefore not free:

#6 – Create 3 different cover options

Instead of creating one solid cover, make three very different cover options. You never know what your audience will find most appealing.

When you only make one cover, you’re limiting yourself to only one option, which might not be what’s best to maintain high book sales.

For that reason, we always recommend to our students to have at least three different book cover options available for them to narrow it down from.

#7 – Test your book cover options with an audience

You can’t possibly know what will resonate well with your audience. Sure, if you’ve done your book research on your specific genre, you’ll have a good idea, but that’s not always a sure thing.

We’re often too close to our books to accurately determine what’s best for it.

This is why we have someone else edit it. Fresh eyes can make a major difference on deciding what’s best.

We recommend joining a group (for our students, it’s our Mastermind Facebook group) or sending your cover options out to a group of people in order to get feedback.

Here’s an example of one of our students posting their cover for feedback in our group:

book cover design

Hire a professional book cover designer

Sometimes you just have to leave the professional work to, well, the professionals.

There are tons of advantages to using a professional book cover designer instead of doing it yourself:

  1. They can create custom designs, instead of using stock photos
  2. They have inside knowledge about the book cover world
  3. They will almost always make something of higher quality
  4. You can trust that your cover will be good for its genre

There are many ways you can go about hiring a cover designer, one of which we discuss in the video below, but following our steps for working with a professional will help you come away with the best book cover you can.

#1 – Put together book cover inspiration

Much like we discussed in the section on creating your own book cover, there are so many ways to find cover designs you like.

We mentioned perusing Pinterest, searching for book cover inspiration on Google, and even heading to your book’s genre on Amazon to find what covers are performing best.

The main difference when working with a professional designer is that you should compile these ideas somewhere you can share with them.

Ultimately, they will create a cover they know to be great for your book, but they also want to know your vision for the project as well.

#2 – Research popular book covers in your genre

We touched on this in the above section as well, but when looking for book cover ideas, spend some time to research what’s populat in your genere.

Your cover designer will likely have experience creating in your genre (if you chose one wisely, at least) and can help with this but giving them a starting point will help you get to the cover you’ve always wanted, faster.

#3 – Hire a book cover designer you like

Finding a cover designer can be tricky. Here are Self-Publishing School, we actually provide a Rolodex of talented book cover designers (as seen in the image below) in order to allow our students to cut down on expenses and time spent searching.

hire book cover designer

That being said, there are many methods for finding cover designers.

Here are the many places you can find book cover designers for hire:

Once you find a book cover designer you want to work with, the rest of this process continues.

#4 – Communicate your ideas about the book cover

Be as clear with your design as you can about what you want and expect for your book cover.

Remember, they’re not miracle workers, but if their experience is in line with what you’re looking for, be very upfront about what you want.

Share your book cover inspiration ideas with them in order to give them an idea of what to create for you.

Another thing they’ll ask is what your book is about. Give them the core elements, the style of it, and the tone you want it to have along with who your core audience is.

#5 – Ask for 1-3 options

At minimum, you should have 2 different cover options completed, though we highly recommend 3 in order to get a wider range of what you truly want.

This allows you to find the cover that BEST suits what you’re looking for.

Like in the example from our very own team member, Michael Lachance’s book, Land Your Dream Job, these cover design options should vary greatly from one another, and not just be different in their text or colors. Make this very clear to your designer—most offer 3-4 cover options within their packages already.

cover design

#6 – Test your book cover options with an audience

The above image is an example of getting feedback of your cover design. It’s always a good idea to run the final cover options through a feedback group in order to see what OTHER people resonate with.

Sometimes your target market will like a book cover that isn’t your favorite.

While it’s completely up to you which cover to go with, remember to keep your audience in mind. After all, your book is for them, not for you.

#7 – Finalize your cover options

The final step for your book cover design is to finalize it! Work with yoru designer to choose your favorite design, finalize the color and font options, and that’s it!

We recommend hosting a book cover reveal as a way to stir up more anticipation for your novel before your book launch as well!

Ready to start writing your bestselling book TODAY?

Book covers are just a single, albeit important, part of the book publishing process.

In order to do your book justice, check out our free training on how to write a bestselling book!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

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how to copyright a book

How to Copyright a Book: Understanding Copyright Law as an Author

Knowing how to copyright a book — the right way — is something that scares the crap out of most authors!

After all, if you get it wrong, someone could steal your work and pass it off as their own. It’s practically an author’s worst nightmare – for good reason.

A lot of us get caught up in a confusing haze of copyright laws, infringement, and wondering how to stay out of hot water with the law and angry lawyers (okay, maybe it’s not that dramatic) while also protecting our book babies. Learning how to copyright a book can help alleviate all of that worry.

how to copyright a book

With the explosion of self-publishing, authors must be aware of what they can and can’t do when it comes to quoting, borrowing, and publishing works from other authors.

We’ll give you all the information and resources you need to protect yourself and your own work from being misused or stolen while keeping you from committing the same crimes against your fellow authors.

Here’s everything you need to know for how to copyright a book:

  1. Steps for copyrighting your books
  2. Create your copyright page
  3. Add disclaimers to your book copyright
  4. Fiction copyrighting
  5. Nonfiction copyrighting
  6. Memoir copyrighting
  7. Understand copyrighting legal terms
  8. 9 common book copyrighting questions

We’ll also look at the most frequently asked questions authors ask when it comes to copyright concerns, for both their own works and when borrowing from other sources.

It all begins with creating the copyright page in your book.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

Every author needs to copyright their book. This process shouldn’t take more than 15 minutes and it’s very easy with our steps.

Here’s are the steps to copyright your book for peace of mind:

  1. Go to the Copyright.gov portal
  2. On the left box, select “Literary Works”
  3. Navigate to “Register a Literary Work” on the right sidebar
  4. Select either “new user” or login with your account
  5. If you’re a new user, fill out your information
  6. Navigate to “Copyright Registration” on the left and select “Register A New Claim”
  7. Select “Start Registration”
  8. Fill out the copyright form
  9. Pay your $85 copyright fee to complete registration
  10. Submit your finished manuscript to the U.S. Copyright Office
how to copyright a book

That’s it!

Copyrighting your book is much easier than it seems

Create Your Copyright Page

The copyright page will appear in your book right after the title page and just before the table of contents. The copyright page needs to include some essential information in order to copyright your book.

The main components of your copyright page are:

  • The copyright notice. This has the little © symbol or you can use the word “copyright.” So it would look like this: ©2018 Jane Doe
  • The year of publication of the book
  • The name of the owner of the works, which is usually the author or publishing house name
  • Ordering information
  • Reservation of rights
  • Copyright notice
  • Book editions
  • Your website (You need a site where they can learn more about you, your other books, and other opportunities.)
  • Credits to the book (cover designer, editor)
  • Disclaimer

Disclaimers When Copyrighting Your Book

You may not think you really need a disclaimer but it’s essential for protecting yourself and potentially others.

So how does a simple sentence or two do this?

If you are writing a book on health and fitness, success as an entrepreneur, providing financial advice—anything that readers could fail at—an extended disclaimer is something you should consider.

If you give advice on earning a million dollars this year, and the reader ends up losing money, you could be blamed for their misfortune because of a promise you made. Consider putting an extended disclaimer in your book that comes after the copyright jargon to protect your opinions, advice, and information.

In other words, tell readers that they are reading your book and applying your advice at their own risk. The thing to be aware of that most authors don’t realize is that these don’t have to be boring.

On the contrary, the more personality these have, the more likely they’ll be read.

A disclaimer is meant to protect you, but it can’t hurt if your audience actually reads it.

Helen Sedwick did a great job collecting examples of authors who got creative with their disclaimers and made their work all the better for it.

Let’s take a look at some specific examples of different types of disclaimers for different types of books.

#1 – Fiction Copyright Disclaimer

The typical disclaimer you’ll find in works of fiction?

The characters in this book are entirely fictional. Any resemblance to actual persons living or dead is entirely coincidental.

How could this be “livened” up? See how Thomas Wolf in A Man in Full, acknowledges that parts of his story are from real life:

This novel’s story and characters are fictitious. Certain long-standing institutions, agencies, and public offices are mentioned, but the characters involved are wholly imaginary.

Or Margaret Atwood in Cat’s Eye tries to dispel readers’ assumption that the book is the alter-ego of the writer:

This is a work of fiction. Although its form is that of an autobiography, it is not one. Space and time have been rearranged to suit the convenience of the book, and with the exception of public figures, any resemblance to persons living or dead is coincidental. The opinions expressed are those of the characters and should not be confused with the author’s.

If you’ve written about a prominent figure that people might be familiar with and don’t want confusion over whether you’re now writing history or still sticking with fiction, you can approach it similar to D. M. Thomas dealt with using Freud as a character in The White Hotel:

The role played by Freud in this narrative is entirely fictional. My imagined Freud does, however, abide by the generally known facts of the real Freud’s life, and I have sometimes quoted from his works and letters, passim. The letters . . . and all the passages relating to psychoanalysis . . . have no factual basis.

Here’s an example of what your book copyright page would look like for a fiction book.

how to copyright a book example

#2 – Nonfiction Copyright Disclaimer

The typical disclaimer you’ll find in works of nonfiction?

The advice and strategies found within may not be suitable for every situation. This work is sold with the understanding that neither the author nor the publisher are held responsible for the results accrued from the advice in this book.

However, Rebecca Skloot’s The Immortal Life of Henrietta Lacks found a way to get her disclaimer to speak to the honesty of the text:

This is a work of nonfiction. No names have been changed, no characters invented, no events fabricated.

A nonfiction book copyright page looks like this:

how to copyright a book nonfiction

#3 – Memoir Copyright Disclaimer

The typical disclaimer you’ll find in memoirs?

This book is memoir. It reflects the author’s present recollections of experiences over time. Some names and characteristics have been changed, some events have been compressed, and some dialogue has been recreated.

But in The Boy’s Life by Tobias Wolf, he buries his disclaimer in his acknowledgments. As he thanks those who read drafts of the book, he says:

I have been corrected on some points, mostly of chronology. Also my mother claims that a dog I describe as ugly was actually quite handsome. I’ve allowed some of these points to stand, because this is a book of memory, and memory has its own story to tell. But I have done my best to make it tell a truthful story.

This is what a copyright page looks from our own student, Nadine Blase Psareas’s memoir Hope Dealers, that you can emulate if you’re writing a memoir:

how to copyright a memoir

I know, I know…we would rather write books, rake in the cash, and sign autographs than worry about technical legal jargon.

I get it. It can seem boring but the better you understand how copyright law works, but the more you know, the more time you can spend writing without wondering, “Is this legal?”

Here are some legal terms to keep you informed on your rights as a self-publisher and protect your works:

  • Copyright infringement: is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works. The copyright holder is typically the work’s creator, or a publisher or other business to whom copyright has been assigned. Copyright holders routinely invoke legal and technological measures to prevent and penalize copyright infringement.

  • Intellectual property (or “IP”): is a category of property that includes intangible creations of the human intellect, and primarily encompasses copyrights, patents, and trademarks. It also includes other types of rights, such as trade secrets, publicity rights, moral rights, and rights against unfair competition. Artistic works like music and literature, as well as some discoveries, inventions, words, phrases, symbols, and designs can all be protected as intellectual property.

  • Public Domain Work: refers to works whose exclusive intellectual property rights have expired, have been forfeited, have been expressly waived, or are inapplicable. For example, the works of Shakespeare and Beethoven, and most early silent films are in the public domain either by virtue of their having been created before copyright existed, or by their copyright term having expired. Some works are not covered by copyright, and are therefore in the public domain—among them the formulae of Newtonian physics, cooking recipes, and all computer software created prior to 1974. Other works are actively dedicated by their authors to the public domain; some examples include reference implementations of cryptographic algorithms, the image-processing software ImageJ, created by the National Institutes of Health, and the CIA’s World Factbook. The term public domain is not normally applied to situations where the creator of a work retains residual rights, in which case use of the work is referred to as “under license” or “with permission”.

  • Plagiarism: is the “wrongful appropriation” and “stealing and publication” of another author’s “language, thoughts, ideas, or expressions” and the representation of them as one’s own original work.

  • First Amendment (Amendment I): to the United States Constitution prevents Congress from making any law respecting an establishment of religion, prohibiting the free exercise of religion, or abridging the freedom of speech, the freedom of the press, the right to peaceably assemble, or to petition for a governmental redress of grievances. It was adopted on December 15, 1791, as one of the ten amendments that constitute the Bill of Rights.

  • Fair use: in its most general sense, a fair use is any copying of copyrighted material done for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work. Such uses can be done without permission from the copyright owner. In other words, fair use is a defense against a claim of copyright infringement. If your use qualifies as a fair use, then it would not be considered an infringement.

  • Libelous writing: can be personal libel or trade libel, which is also known as “product disparagement.” Product disparagement can include a product, service or entire company. Libelous statements, whether against persons or products, are published statements that are false and damaging. Slander is the same as libel in most states, but in spoken rather than written form. The terms “libel” and “slander” are often subsumed under the broader term “defamation.” It is a tort (a wrongful act) to harm another’s reputation by defaming them.

Before you publish your next book, take a few minutes to read over this “brief” report from the United States Copyright Office.

You can also check out this handy guideline for authors from Wiley on what needs permission vs. what you can use without asking.

When in doubt, consult with legal counsel or take the time to research the material you are either protecting or planning to borrow from another source. The time invested could save you an embarrassing or costly situation down the road.

Knowing what you can and shouldn’t do is a critical part of the publishing business.

When you write and publish your own works, you are now in business for yourself, and business owners protect their property by learning how to copyright a book the right way.  Don’t make things harder for yourself!

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How to Copyright a Book: The 9 Most Common Questions

Nowadays, with the massive expansion of self-publishing, it is more important than ever for authors, artists, and creatives putting their work out there to ensure that it is fully protected.

When we borrow work from other authors, living or dead, we have to consider:

  1. What can I actually use?
  2. When is permission needed?

Here is the golden rule when it comes to copyright laws: Never assume that anything is free!

Everything out there, including on the internet, has been created by someone. Here are common questions authors have about protecting themselves, their works, and others they may have quoted in their books:

#1 – Do I have to register my book before it is copyrighted?

Your book is legally copyrighted as soon as it is written.

But, to scale up your legal rights and protect your material to the fullest extent, register your book with the Federal Copyright Office.

On the chance someone does attempt to pirate your book or portions of it, registering with the US Copyright Office will give you greater leverage if it comes to action being taken.

#2 – How many words can I quote from another book or source?

Generally speaking, there are no set rules on how much you can actually “borrow” from existing works. But, it’s best to exercise common sense here and keep it short, as a general rule under 300 words.

Paul Rapp, a lawyer specializing in intellectual property rights, says that, “if the quote drives your narrative, if you are using an author’s quote in your argument, or if you are giving an opinion on an author’s quote, then it is considered fair use.”

What is fair use? A legal concept that allows the reproduction of copyrighted material for certain purposes without obtaining permission and without paying a fee or royalty. Purposes permitting the application of fair use generally include review, news reporting, teaching, or scholarly research.

If you use something published by someone else with the sole purpose of monetary gain, this doesn’t constitute fair use.

#3 – Can I write about real people?

Especially in works of nonfiction, real people are often mentioned to express an opinion or as an example to clarify the writer’s fact or opinion. Generally, you can use the names of real people as long as the material isn’t damaging to their reputation or libelous.

Stick to the facts and write about what is true based on your research.

#4 – Can I borrow lyrics from songs?

Stephen King often used song lyrics for his books including Christine and The Stand. He obtained permission for these works. King says, “Lyrics quotes in this book [Christine] are assigned to the singer most commonly associated with them. This may offend the purist who feels that a song lyric belongs more to the writer than the singer.”

Basically, song lyrics fall under strict copyright even if it is just a single line used. Try to get permission if you use a song.

You can contact the American Society of Composers, Authors and Publishers (ASCAP) or Broadcast Music, Inc. (BMI). Once you find the rights owner, you have to ask for permission through writing.

#5 – Do I need permission to borrow material from a book that is over 100-years-old?

Once the copyright on a book or material has expired, or the author has been dead for seventy years, the work enters into the public domain and you can use it without permission or licensing.

BUT this does vary from country to country. You can check the copyright office in the US here.

#6 – Are authors liable for content used in a book?

Yup.

Even with traditional publishing houses, the author is still responsible for the content written and used in the book.

In fact, traditionally published authors usually have to sign a waiver that removes the publisher from any liability pertaining to the material the author used if the writer included that material without proper permission.

And you already know, as a self-published author, you’re on your own.

#7 – If I use an inspirational quote from another writer or famous person, do I need permission?

You don’t need permission to use quotes in a book provided that you credit the person who created it and/or spoke the quote.

For example: “Is all that we see or seem but a dream within a dream” – Edgar Allan Poe

#8 – What is the best way to protect my work from being stolen?

Your work is copyrighted as soon as it is written.

But you can register your work with the US copyright office. If you have a blog where you also post content, you need to have a Terms & Privacy disclaimer on your page.

This would preferably be at the top where it is easy to see, although many writers and bloggers include this at the bottom of every page.

You should also include your Copyright on your blog that protects your content from being “copied and pasted” into another site without permission or recognition.

#9 – A royalty free stock photo means that I can use it for free and don’t have to get permission, right?

Wrong.

Most stock photos are copyrighted, even if they appear in search engines and we can easily download or copy them.

If you grab a photo off the net and think you can slap it on a book cover or use it for free in your book, think again.

It’s recommended you purchase photos through sites such as Shutterstock or Depositphotos.

What to do Next?

So now you’ve got all the information you really need when it comes to knowing how to copyright a book. But where do you go from here?

#1 – Join your FREE training

There’s really no limit to the amount of knowledge you can have when it comes to getting a book written, marketed, and published.

Thankfully, Chandler Bolt has a wealth of information that he’s giving away FOR FREE!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Finish your book

If it’s not already done, get on it! Writing a book can be difficult but we have a number of different resources available to make the process much easier –and faster.

Before you can really worry about knowing how to copyright a book, you have to actually have a book first. Get to work and put a schedule together so you can stay productive when writing your book.

#3 – Double check that you don’t violate any copyright laws

Depending on where you are in the book writing process, you have to check your work over to make sure you’re not using song lyrics without permission or violating any other copyright laws.

Do a once-over and, as always, make sure you work with an editor to ensure nothing is missed.

Do you have another question about copyrighting a book we didn’t answer above or any additional advice you’ve found helpful for you? Post it in the comments below!

launch team

How To Build and Manage Your Book Launch Team

When it comes to launching a bestselling book on Amazon, the biggest leverage an author can invest in is building a stellar book launch team.

Your launch team will receive an early bird copy of the book, read through it, and write an honest review to be posted when the book is live.

But a launch team can be much more effective in other ways too that we will look at in this post.

In this post, I will walk you through the steps for building, guiding and managing your book street team.

If you follow this system, you will be investing in the most critical part of your book launch, setting your book up for the long term success it deserves.

launch team

What is a Book Launch Team?

Your launch team, also known as a street team, is a group of people who are going to set you up for success when your book launches. They could be fans of your previous work, readers of your blog, friends who want to support you, or the members in your mastermind group.

And, ideally, a combination of all of the above.

The launch team has a massive impact on, not only the success of your book launch but, the long term success of the book. They are a group of people who are passionate about your book, your brand, and they want you to succeed as much as you do.

Your job, as the author of the book, is to guide your team to take action both before the book is launched and then during the launch window.

Why do you need a book launch team?

Launch team members will help you to get reviews during the launch and, help you to share the book launch as well as get downloads for your book.

If you have a weak launch, you have weak book sales and you’ll be forever struggling to drive traffic towards your book.

Your launch team will read the book before anyone else and prepare an honest review of the work to be posted during launch week. Amazon favors books with review activity.

The more Amazon reviews you can get posted, your book moves up the rankings faster and gets promoted by Amazon under the “books you also might like” section.

Reviews also increase book sales. If you manage to get 20-30 reviews in the first week, this would create serious momentum for your book rankings. It is the best social proof that your book is getting read and people are taking an interest in the content.

The bottom line: Reviews convince browsers to buy. Amazon will rank your book higher as well if there is activity taking place.

Building Your Team: Where do I recruit?

The question that I often get is, “Where do I find people to join my team?” This is a challenge if you don’t have much of a  following and have never launched a book before.

Let’s assume that this is your first book launch and you are looking for people to join your launch team. Where do we begin to build? Who can we ask?

Here are a few suggestions for building a book launch team:

  • Make a list of 20-30 people you can contact directly.These can be business contacts, online relationships, or subscribers to your email list. This list functions as your core team, what I call your level 1 launch team. They are the most committed to your launch. Perhaps they joined a previous launch you had and now they want to sign up for this one as well.
  • Post to your Facebook/Social Media Platforms/Mastermind Groups.This is where you can gather a lot of your level 2 launch team members. If you are going for a large launch team, this would be the next phase. If you want to keep it more personal and limit the number of people, just follow through with the first step and leave it at that.

Keep in mind, with your level 2 launch team, you could get anywhere from 20-200 people sign up. The reason we call it a level 2 group is, many of the people joining may not know you personally, but they have an interest in your book.

But the question is, how committed are they to following through?

It is just a fact that not everyone on your team is going to follow through. Maybe they didn’t like the book, they had no time to read it, or, they were uncertain what to do during the launch. There is the possibility that they won’t leave a review for whatever reasons.

This is why we have to be clear with our launch team as to:

  • What actions to take
  • When to take it, and;
  • How to implement the action plan

The best you can do is encourage people throughout the launch and keep the pressure momentum turned on. This is where team incentives and providing value will deliver in the end.

When people feel as if they are a part of something important, they are more likely to follow through.

Team Incentives: What to offer?

This is the part of the process in launch building that you can really make a difference to the strength of your team. By adding incentives to what you can give your team, you will increase the commitment of your team.

Decide what you will give to your team to offer quality incentives that makes them feel a part of the team.

What can you offer a launch team?

Check out Kevin Kruse’s post “Sample invitation to build a launch team.” In this invitation to join his street team, Kevin offered up a bundle of incentives to the launch team when he published 15 Secrets Successful People Know About Time Management.

Some of these perks included membership into a Mastermind Group on Facebook and an exclusive “ask me anything” webinar before the launch.

Likewise Michael Hyatt, when he launched Living Forward, offered launch members an exclusive look into how the book launch was structured as well as access to a special 30-minute group phone session with him prior to launching the book.

So, what you can offer your launch team is:

  1. The digital version of the book way before anyone else sees it. This can be in PDF or Mobi file. For creating a PDF or mobi file of the book, check out the free calibre software.
  2. A free hardcopy of the book delivered right to your door.
  3. A free webinar or a facebook Live Q&A session: you can get close and personal with your team by hosting a live webinar where you talk about the book, get into behind-the-scenes strategies of the launch, and share inside tactics that nobody else can get.
  4. Exclusive access to a private Facebook group. Here you can post videos, share posts, and converse with your team in real time as they get excited about the launch
  5. Free training videos based on the content of your book
  6. Additional freebies that you want to share with your team.
  7. An advance copy of a workbook that you will be offering to subscribers
  8. Early access to course material that won’t be available until the book is launched.

The goal is to provide your team with a lot of value so that they know they are part of something important. This will increase the level of commitment you will get from members reading and promoting the book during launch week.

Building a Quality Launch Team

When it comes to launch team members joining your team, it isn’t about the numbers. It is the quality of the team. It is much better to have 40 people who are committed than 200 that just sign up and don’t do anything.

You want your team to be involved and take action. So, how do you build a quality street team fully committed to launching your book to bestseller status?

Here are four strategies for building a quality launch team:

  1. Reach out to people personally. By contacting people you know on a personal basis you can get a solid commitment from that person with a personal email.
  2. Create an application form process. This creates a barrier to entry. The people who are serious players will fill out and commit. You can check out an application form template right here. In the application process you let the potential member know what is expected and what they will be responsible for. The application process creates accountability and exclusive access to the launch team material.
  3. Invite people who you have worked with and trust, such as podcasters, bloggers and influencers, to help you with the launch.
  4. Create a team of committed reviewers and promoters to set the launch on fire when it takes off.

How to Manage Launch Team Expectations

This is when you are up front with the launch team about what is to be expected during the launch. What actions are you asking them to do? On what days will they take these actions? What is at stake as far as the success of the book is concerned.

Remember: The success of your launch plan is critical, and the launch team is the all-important component to making it happen.

Expectations should be made clear from the beginning. When you put up a post for early bird readers, let them know that taking action is a must. This is the big ask and what you will expect from the team if they are selected to join your launch.

Here is what you could ask of your launch team:

  1. Read the book before the launch day. Provide feedback if they pick up on such as formatting problems, misspellings, etc…
  2. Write up an honest review of the book and post it during launch week.
  3. Share word of the launch through your social platforms, mentioning the book in a weekly blog post, and starting a discussion about the book in chat forums. This could also include tweets, Facebook posts, or post the cover to Pinterest and Instagram.
  4. Share promotional ideas within the launch group. This is where a Facebook Group would come in. Members can easily post ideas and swap strategies for promoting the book.
  5. Take a photo of you holding up a copy of the paperback. This would require that the paperback be ready in advance to send to select team members so they have time to take the photo before launch.

Provide your team with a list of action strategies they can take during launch week. Let them choose what strategies they like and fits into their schedule. You can encourage the team by adding a points system.

The members who take action and complete each promotional strategy earn a number of points. This could lead to receiving even more freebies.

Launch Team Communication

Now that you have your team together with emails, you have set the expectations and outlined the launch plan, now you have to decide how you will communicate with your team.

People need to feel connected to you during the launch or else they lose interest and you lose the trust of your team. Set up your method of communication and invite everyone into the launch.

Email Campaign

Set up at least 6-10 emails to be delivered throughout the launch. You can add your team emails to a campaign in your email service provider such as Mailchimp, Mailerlite or Convert Kit. You can set up email autoresponders to go out on certain dates, or customize your emails as you go.

Launch Team Emails: How often and how many?

One question that comes up often is, “how many emails do I send out, how often and what should the content look like? Once again, if you are running a Facebook Group and using that as your main source of communication, I still recommend you have a set of emails set up to be delivered throughout the launch.

I send out an email every second day.

Here is a breakdown of what these launch team emails would look like:

  • Email #1: Welcome Email: Includes Intro to the team and the PDF of the book.
  • Email #2: How is the book reading? General overview of the launch plan.
  • Email #3: 5 Days Before Launch. Include a video of how to leave a review on Amazon
  • Email #4: The day before launch—Are you ready?
  • Email #5: LAUNCH DAY! It is time to take action.
  • Email #6: Review reminder, update on book status and current ranking.
  • Email #7: Final reminder. Leave a review and FREE paperback giveaway reminder.
  • Email #8: Final email. Thank you for joining the launch team.

What you want to do is take time to customize your own emails. You can space the emails out accordingly. I like to keep them balanced so that the team is getting the support they need without feeling too overwhelmed.

Facebook Group

A group you can add your members to for easy access and communication. You can post regularly and easily add video and communicate with regular updates. Members can, as we mentioned, share ideas for promoting the book during the launch day.

Even if you do a Facebook Group, I recommend sending out regular emails regardless. Not everyone is going to be into joining a Facebook Group, so communicating with regular emails set up to be delivered on select dates will cover all the bases.

Sending Out Your Book to Your Launch Team

There are three ways you can get the advance copy to your team.

PDF Form. Attach the PDF to the welcome email if you are delivering it this way. For larger files, you can drop the book in Dropbox and share the link with your team. Dropbox allows people to download the book without having to sign up for an account.

Bookfunnel.com This is a great way to deliver your book. BookFunnel has a yearly subscription fee but it’s worth it if you launch regularly. The basic price is $20 a month for 1 pen name and 500 downloads per month. You can check out the features of bookfunnel right here.

The pigeonhole. I’ve used the pigeonhole before and I really liked it. How it works is like this. You upload your book in PDF form to the team at Pigeonhole. You provide them with your launch team emails and then, Pigeonhole posts a chapter a day of your book on their site. Members read right on line and can comment on the book as they work through it.

This is a great platform for improving the quality of the book as well. Early readers catch the small mistakes that were missed and you can fix everything up before launching.

4 Common Launch Team Mistakes to Avoid

In order to make the most of your launch team, there are different mistakes we see often that you want to avoid.

#1 – Sending out emails with long gaps in between

You want to be consistent in communicating with your launch team. Long gaps in between emails will result in people losing interest and not following through when they should. I average an email every 2-3 days. For a Facebook group, you could post something everyday, even if it is just a short blurb.

#2 – Failing to set expectations

Remember the list of expectations we looked at in the beginning? By not setting your expectations you are leaving the launch wide open to chaos. Be sure people know what they need to do and when they need to do it. Don’t just assume people will take action. They need you, the author, to lead them. Be upfront and let them know they are with you until the end to take action.

#3 – Setting your initial price point too high

Okay, you might think this is common sense but, you want to launch your book right away at the lowest price point possible. That would be 0.99, and then possibly free after you’ve set set your promo up in the KDP dashboard.

If your price is upwards of $5-10, people may not download it. You want your price to be low so the launch team especially can download it to leave a verified purchase.

When it comes to Amazon rankings, a book that has the verified purchase tag weighs more than a non verified review. Make it easy for people to download. Set your price low and get the rankings moving. You can increase your price point after the launch.

#4 – Giving unclear directions

You want everything to be so easy for your team that it can literally run itself. What this means is, setting up all the steps so that people know exactly what to so. Some of the questions I have had from team members were:

Where do I leave  review?

How do I leave a review?

Where is the link for the book?

What is this Goodreads website?

You can eliminate confusion and wasting time answering basic questions by setting up the steps so it is like paint-by-numbers. For example, shoot a short video of how to set up a review.

Walk people through the process. Video is a fantastic way to visually teach the steps and can be done easily. You can then post it in the Facebook feed or embed the link in an email to be downloaded from Dropbox or Vimeo.

It all comes down to planning ahead. By foreseeing possible problems that can slow down your launch, prepare ahead of time and set your team up for success.

The Power of Sharing

Swipe Copy for Your Team is a set of pre-formatted/written emails and/or posts that the launch team can use to share either via email or online. You want this to be as simple as possible so people can just copy and paste to their social media platforms or deliver by email without it taking too much of their time.

The easier it is for your team to deliver, the better.

Create swipe copy for your book launch and make this available to your team via dropbox or upload to your Facebook Group. The swipe copy should be easy to use and provide material for sharing online or via email.

You should include specific instructions as to how to use the swipe copy. Not everyone has used this before and you will get questions from people if they have difficulty.

I would recommend shooting a short video explaining how to set this up on launch day. Show people how easy it is. Encourage them to share where they can and as often as possible.

If each of the people on you team threw up a post on their Facebook page, and they had an average of 500 friends each, that would exponentially share your book with a large community that you otherwise wouldn’t have had access to.

Setting up a Launch Team Roster for Future Books

Once the launch is over, your facebook group will most likely be disbanded. You could try to keep it going but after the launch is over, but without a specific purpose for the group that extends beyond the launch, it is a lot of work to keep the interest going.

This is where a long term strategy for your books could be put into play.

Are you planning to launch another book? Do you want to use some of your core launch members for another book launch?

In that case, you could set up a street team of reviewers that are ready to support you on, not only this launch, but all future launches.

Remember: a launch team is more than just getting someone to review your book. You could take the relationship to the next level. Consider setting up a private facebook group for people who want to stay in touch and support your work in future launches.

And, if they agree to this, it will be far easier to tap into a group that is already in place then recruiting new members.

Build Your Launch Team [Master Checklist]

Here is a review of the steps to build your launch team.

  1. Reach out to at least 20-30 people directly to begin the recruitment process. Ask for permission to put them on your launch team.
  2. Expand to social media circles like Facebook, Instagram, or LinkedIn.
  3. Put together an incentive package: free digital copy, paperback, question and answer group call, or a sneak peak at the launch behind-the-scenes.
  4. Choose your method of communication: email, a Facebook group, or both. [Both methods are recommended together]
  5. Be clear about your expectations for the launch [launch goals for reviews, ranking, and book sales]
  6. Create a series of emails to send to your group. You can set these up beforehand or create as you go for a more ‘on-the-spot customized feel.
  7. Decide the method to deliver emails: gmail template or email server campaign template [recommended]. You can use Mailchimp, free up to 2000 subscribers.
  8. Prepare a “Welcome to my launch teamVideo or Post.
  9. Send out your Welcome Email. This includes the digital copy of the book. In your email outline the expectations for being on the launch team.
  10. Create a “Swipe File” for the team to share. Deliver this to your team the day before launch.
  11. Keep track of your team emails using an excel sheet.
  12. Send out a “review reminder” a week after the launch.
  13. Final email/posting: Thank your team for their support during the launch. Follow up on any final incentives promised.
  14. Stay in touch with members of your team. Continue to build relationships with people so that your book launch can get bigger with every new book release.

Learn How to Launch Your Book for SUCCESS

Now that you have a roadmap for setting up your launch team, it is time to get to work. Remember that the best time to start building your team is right now.

Work on your relationships with people interested in your material. Connect with other authors and begin to get the word out about your upcoming book launch. It is never too early to start.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

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How to Make a Book with 7 Solid Steps for Real Success

Making a book isn’t as complex as it seems. While it does take skill, it mostly takes the right method to get it right.

What if you could have that method at your disposal right now?

That’s exactly what have for you. Our steps for how to make a book are easy to follow, straight to the point, and effective at producing a bestselling book.

So let’s make a book!

If you’ve authored an eBook, you may be interested in printing paperback books—either to keep for yourself or to sell.

how to make a book

How to Make a Book

Luckily, we’ve got great news: the process of how to make a book isn’t as challenging as you might think. And, we’re here to walk you through the process.

Here are our steps for how to make a book:

  1. Define the reason for making a book
  2. Write an amazing book
  3. Decide your book’s distribution channel
  4. Determine the cost of making a book
  5. Decide your book’s contents
  6. Design a book cover
  7. Format your book properly
  8. Upload your book to a distribution channel
  9. Self-publish after making a book

NOTE: We cover exactly how to make a book (a bestseller at that) and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

#1 – Define Your Why

The first step to making a book is to ask yourself why? There are several valid reasons for writing a book.

First and foremost, because you want to! You put the blood, sweat, and tears into authoring a book. Now you want tangible proof that you can see, carry around, and display on your bookshelf.

That’s a good enough reason!

Some authors, especially those who identify as non-fiction experts, find that paperbacks serve as glorified business cards.

These copies are especially useful for speaking engagements or professional development events, such as conferences or continuing education courses.

Passing out free books to interested readers is a terrific way to build a solid fan base as well as spread the word that you’re an author.

If you elect to sell your books at events, you can recoup some of your costs and potentially even turn a profit.

Using your printed book to generate leads and make network connections is never a bad idea. If your book genre lends itself to this type of network development, then definitely go for it.

#2 – Write an amazing book

Writing a book is about a lot more than just throwing your ideas on paper and hoping they stick.

It takes skill, knowledge, and a strategy to make sure it’s done and done well.

Here are some steps to writing a great book the first time:

Writing a novel is no easy feat! Make sure to take your time but commit to a deadline that will keep you moving toward progress every day.

This writing schedule should be realistic but difficult enough to require regular progress to achieve.

#3 – Decide your book’s distribution channel

Not every distribution channel is the same. When you’re making a book, you have to think about who is going to print this book.

Who to choose for book prints?

You may have heard that Createspace was bought out by Amazon, meaning KDP now prints your books.

Since there is really only one other major book printer for self-published authors, the big question everyone has on their mind is:

Amazon or Ingramspark?

Since you’ll already be familiar with Amazon from uploading the Kindle version of your book, it may seem like KDP paperback publishing is the easy choice.

But that’s not necessarily true, at least not yet.

At Self-Publishing School, we recommend you choose a means of making your book that best fits what you want.

There are pros and cons to using Ingramspark versus Amazon that you have to consider.

Here’s a list of what Ingramspark has to offer with their different packages for making a book:

Both Amazon and Ingramspark print your books and distribute them on Amazon. Meaning, they sell those books on Amazon without you as the middleman. They’re direct sale-to-print and they ship out from their warehouses.

That being said, they don’t offer the same perks.

For example, Ingramspark actually prints hardback copies of your book, where Amazon only prints paperback copies.

#4 – Factor in the cost of making a book

When you decide to learn how to make a book, you’re also diving into the world of business.

That’s right, making a book has a lot to do with business and we all know businesses have certain factors that can be a little confusing, including the cost of publishing a book.

So how much does it cost to publish a book?

The truth is that there are several factors that add to the cost of making a book.

Here are some expenses for making a book:

  • hiring a book editor
  • hiring a cover designer
  • any ads or marketing services you want to include
  • time spent in the writing, marketing, and publishing phase

If you’re basing your decision strictly on revenue, then you’ll want to think about it before heading down the printing path.

Paperback can be costly to produce if you’re not sure what you’re doing, which is why we created a program to help you avoid those expensive mistakes.

Luckily with Amazon and Ingramspark, they take care of the cost upfront, but they will take a higher percentage of your revenue to make up for the printing cost.

This means you won’t make as much money off the sales of a paperback as you would with an e-book.

We’ve often seen that the most lucrative path for e-authors is the combination of a Kindle eBook and an audiobook.  

If your goal is to make as much money as you can, and you have to choose between the two, then consider pursuing an audiobook over a paperback. (Although funding an audiobook can be pricey, and you are responsible for that upfront cost, so do the math!)

#5 – Determine your book’s contents

You’ve given it some thought and considered the factors above, and you’ve decided that you do want to print paperback copies of your book. Before you take the next step, it’s important to dot your “i’s” and cross your “t’s” by figuring out your book’s contents.

Run through our pro-developed, pre-printing checklist to make sure you’ve checked all the appropriate boxes of making a book.

  • Choose the size of your book
  • Decide on black & white or color (Note: The prices may vary)
  • Price your book properly (which we cover in our book launch post)
  • Create a rough concept for your covers
  • Decide whether to outsource your cover graphics and design
  • Write your author bio for the back or inside cover
  • Pick your author headshot for the back or inside cover
  • Pick your spine design and layout
  • Decide whether to outsource the interior formatting
  • Work out an interior layout—from fonts to chapters to margins

Once you have the above checklist of making a book complete, you can move on to the next and one of the most exciting parts…

#5 – Your Cover Design

The next step on the road to printing your masterpiece is to design a good book cover.

Ok, that’s a lot of pressure, but you should aim for at least a Barnes & Noble-worthy design.

Meeting with a designer can help you verbalize and align on your creative aesthetic and vision, resulting in actionable suggestions.

Here at Self-Publishing School, we provide our students with a Rolodex of SPS-Approved cover designers we know and trust to produce a star-worthy cover.

how to make a book

If you decide that you’d rather design your book’s exterior on your own, there are online programs that can help, although again, we highly recommend you not design your own book cover.

Here are some cheap resources you can get a book cover design:

Once you know who you want to design your book cover, you also have to think about other small details for the actual printing of your book.

Some design elements you’ll need to consider are:

  • whether or not you’ll want a matte or glossy cover
  • which fonts you’d like for the title of your book, subtitles, and body
  • the design of your book’s spine

Typically, books with less than 101 pages should have a completely blank spine, due to space restrictions. Books with more than 101 pages have room for a title on the spine.

You know that, of course, your book will need a front cover, but you shouldn’t neglect your book’s rear. In addition to the cover art and fonts, you’ll need to create a back cover design.

Most back covers provide a brief description of the book, an author headshot alongside a quick bio, and an optional barcode and ISBN placement.

#6 – Format your book

Formatting your book pages is a finicky, technical process.

For this reason, many authors say that outsourcing this chore to a professional book formatter is well worth the cost. Page margins, titles and subheading, and fonts are all tough to layout properly.

Handing this over to a pro can save you a big headache.

Moreover, at the end of the book making process, a good formatter will give you an archival quality product.

There are major difference in book formatting between fiction and nonfiction you have to take into account as well (though if you hire someone, they will know this).

Here’s an example of a fiction book formatting from Jenna Moreci’s The Savior’s Champion:

how to make a book

This is the difference with many (not all) nonfiction book formats from Chandler’s Bolt’s Published.:

making a book format

If you do decide to tackle the interior formatting yourself, then there are programs that can make the process simpler. Word has downloadable templates to make the work easier.

These formats vary, depending on how many pages your book has. Make sure to experiment with multiple formats to help you decide which works best for your specific layout needs.

#7 – Upload to Amazon

Once you’ve created your printed book, the next step is to find your fulfillment house.

There are many options available. Fulfillment houses pack and ship, and provide customer service for your books. We tend to overwhelmingly recommend publishing on Amazon.

Their services are user-friendly and simple to follow.

This works the best, as you can curb the costs of printing more than the number of copies you need because of Amazon’s print-on-demand.


There are multitudes of resources out there for learning how to. make a book. Whether you want to sell your printed books, use them as pro book marketing tools, or simply admire how lovely they look gracing your bookcase, realize that with a few easy steps, you can create your own beautiful paperback version of your eBook.

How to Start Making a Book TODAY

One of the biggest costs of making a book is TIME.

We hear from our students just how much time they’ve wasted writing their books before learning our methods for doing it.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

Are you ready to learn how to make a book? Drop a comment with what your book will be about!