Book Launch: How to do a Book Launch for Maximum Sales

“Build it and they will come” is advice that rarely works when trying to sell books.

Amazon is full of self-published books that have barely made any sales, leaving many writers dejected.

If you want your books to succeed, to get into the hands of your readers, to potentially achieve bestseller status…. you need a book launch plan.

After all, you’ve already spent months (or even years) crafting your manuscript. You’ve also spent a small fortune on a book cover, hiring an editor, proofreading, formatting, and other related expenses.

The last thing you need after all you’ve invested is for your book to fail, to make exactly zero sales.

(Okay you might make a few, to friends and family. But that’s not why you wrote your book, right?)

book launch

If you have a book, or are looking to write a book, and are already thinking about promotion, then this is for you. Contrary to what you might expect, launching a book isn’t hard, and it doesn’t need to break the bank (although you do need to invest some money).

By focusing on the minimal book launch strategy I’ll outline here, you’ll avoid being overwhelmed and launch your book on Amazon like a pro.

We’ll guide you through how to:

  1. Price your book during launch
  2. Set up your complete launch strategy during soft launch
  3. Collect reviews from your launch team
  4. Set your book up with the best promo sites for both paid and free
  5. Stick to a minimalist launch plan

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

What to do Before a Book Launch

Before you go any further, there are a few things you need to do in between finishing your manuscript and launching your book. I put together a 13-point checklist of these action items.

You don’t need to carry them out with perfection since they can be tweaked later.

But don’t launch your book without doing these key tasks:

  • Book Description — Create your book description using the Book Description Generator at Kindlepreneur.com.
  • Keywords — Select 7 keywords for your book. I use KDP Rocket and Kindlespy. There is also Merchant Words and Google AdWords.
  • Categories — Choose 2 main categories for your book in the KDP dashboard. Once your book is live you can email Amazon and request to have your book put into eight additional categories.
  • Landing Page — Create a landing page for your book. This can be used to collect email addresses and give away a chapter of your book before its release (optional).
  • Upload Manuscript — Upload your manuscript to KDP. Proofread your book using the KDP online previewer.
  • Upload Cover — Upload your Kindle cover to KDP.
  • Launch Price — Set your launch price at 0.99.
  • Lead Magnet — Insert a lead magnet into your book, both at the front and back. Connect this to your email list provider such as Mailchimp or ConvertKit.
  • Audiobook (Optional) — Get your audiobook created. Plan to release your book through Audible or ACX.
  • Paperback — Get your paperback version created. You can set up your paperback at CreateSpace. Optional: Your paperback can be launched after the Kindle release.
  • Emails — Pre-write emails that you’ll send to your launch team.
  • GoodreadsGoodreads account created and author profile setup. Your book will end up there either way, so it’s worth setting up an account to associate the book with.
  • Launch Plan Model — Map out the specific action steps you are taking for each day of your launch. I have provided a model for this further down the post.

Just like there are a variety of business models to choose from when planning your venture, there are a variety of book launch strategies to choose from.

For example, you could follow Steve Scott’s 5-Day Launch Plan That Works which he used to effectively launch the bestselling book 10-Minute Digital Declutter that he co-authored with Barrie Davenport. Or you could emulate Nick Loper, of Side Hustle Nation fame, and his successful launch strategy which sold 2600+ copies of his book Buy Buttons. There’s even the detailed launch plan of Rob Cubbon, the author of The New Freedom.

These are all plans that work because of one thing: They are strategic in their planning and strategic in their execution.

However, while there seems to be a lot of steps, an effective book launch plan isn’t complicated.

Your launch plan will depend largely on:

  1. Your objectives and purpose.
  2. Your platform. The bigger your platform and access to influencers, the bigger (and more diverse) your launch.

In the strategy I’ll show you, I keep things simple. It’s a 12-day launch, including a 3-day free promo through Amazon.

If you’ve ticked everything on that checklist, then it’s time to hit publish on your book and to start your launch strategy.

But, before we dive into that, there are a few things you need to know about Amazon’s algorithm as it informs your book launch strategy.

The Amazon Algorithm: A Few Basics for Your Book Launch

Amazon uses an algorithm to measure and track book sales, and everything else on their platform. It’s worth remembering that Amazon wants you to succeed: if you make money, Amazon makes money.

Knowing a few basics of it can help you to have a greater launch and to sustain the life of your book for months (and years) after the launch buzz wears off.

Here’s how it works in a nutshell:

Your book starts ranking as soon as someone buys a copy. Every purchase of your book pushes the ranking up the ladder. As a book moves up, it jumps ahead of the other books in your selected category. The rankings are based on recent sales and Amazon favors a book that is getting consistent, ongoing sales.

A book that runs a promo and gets 200 sales in one day, but then nothing else for the week, will not perform as well as a book that gets the same number of downloads over the course of a ten-day period.

Slow, steady traffic and a long-term plan is the way to succeed with your book.

Steady, organic growth will always outperform a sudden burst of downloads.

It’s worth noting also that while reviews and the price of your book do not affect your sales rank, they’re still worth having. The more quality reviews you have, the more credible your book will be to shoppers.

This affects their decision-making power to buy, which translates into more downloads and an increase in sales rank. Focus on getting as many quality reviews as you can during this launch phase.

Then, continue to work on getting reviews from organic traffic.

With that out of the way, let’s look at two necessary steps you need to do before you promote your book.

Setting Up Your Amazon Bestseller

There’s a very specific formula to follow during your book launch that will have you hitting those Amazon bestseller lists. And you definitely want to become a bestseller so you can increase your sales and maintain your position at the top.

The $0.99 Launch Strategy

I know what you’re thinking, “$0.99? Why would I essentially give my book away for free? I didn’t get into this business to fulfill the starving artist stereotype.”

I know how you feel, but trust me, there’s a good reason for launching it at this price. You may be selling it at a super-low point now, but the rewards are coming later.

Remember: think long term.

It’s better to have a book that has steady sales in the long term than to just have a burst of downloads now, then zero in the future.

Action Item:

Go to the KDP dashboard and set your book at $0.99. With the exception of the free promo period (which we’ll get to shortly), your book will be at $0.99 for the duration of the launch.

The Free Book Launch Strategy

I mentioned that our strategy will have a 3-day free launch. Setting this up is easy. If you plan to run a free promo for your book, you can set this up as soon as your book is live on Amazon. To run a free promotion, your book has to be enrolled in the KDP Select program for 90 days.

A book that is listed for free will be ranked in the free store and books set at a price are ranked in the paid store.

If you don’t have a following (email list) or you are just getting started, I suggest you do the free promo. The free promo gets your book into more hands (that will hopefully read it) and increases its visibility across more platforms.

Action Item: Go to the KDP dashboard, and under “Kindle eBook Actions,” enroll into the KDP Select program. While enrolled in the KDP select program your book has to be exclusive to the Kindle Store.

Action Item:

Go to the KDP dashboard and set your book at $0.99. With the exception of the free promo period (which we’ll get to shortly), your book will be at $0.99 for the duration of the launch.

Book Promotion Sites: Free and Paid

When launching your book, especially during your free promo, you want to put it into the hands of as many readers as possible. Amazon ranks your book in the free store based on how many downloads it gets.

The higher you rank, the more downloads you’ll get from Amazon browsers.

Which means to maximize your launch, you need an initial surge of readers that don’t come from Amazon.

This is where book promotion sites come in. You can use them for both your paid and free launch. In the launch scenario later on in the post, I’ll show you how to batch these sites together to give your book the boost it needs.

An aside if you have a healthy email list: you won’t need to rely on these sites as much. This is especially beneficial for authors who are just starting out and don’t yet have a strong platform.

Keep in mind that results vary for each site and your performance will largely depend on your book’s quality. You still need the essentials: a great cover, a compelling book description, and an eye-catching book title.

Below is a list of my favorites that I have personally used, in combination with an email list to launch multiple bestsellers. You can also check out Dave Chesson’s blog on this as he covers the best sites to use for both free and paid.

The price for each promo site varies depending on the niche and category.

The Best Book Launch Promotion Sites

  1. Buckbooks. If you can get onto any of these promo sites, Buckbooks is the one you want to try to get into. You need 10 reviews before they’ll schedule you. Note: You can promote the 2nd book on the same day for only 25% of the price. Great deal. But you can only promote once every 6 months for each book. If you use their Archangel Ink book production services you’ll get a guaranteed placement.
  2. Robin Reads — (need 10 reviews and a 4.9 rating) Takes a couple days to get approved ($55). Great results. I usually get anywhere from 60-100 downloads with this one. https://robinreads.com/author-signup/ Note: They have a calendar that is usually booked out weeks in advance. In this case, consider using Robin Reads for future promos of existing books already launched.
  3. BookSends — $40. If you can match this up with Robin Reads or Bucks on the same day it’s a great little boost. https://booksends.com/
  4. BKnights (Fiverr) You can’t go wrong for $5. I would also take the extra gig for $5 and get in on their daily newsletter. Downloads average 12-30 depending on the book.
  5. eReader News — Great gig but hard to get approved at times. takes several days for a response. Various prices. https://ereadernewstoday.com/
  6. Booksbutterfly. You are basically paying for downloads, one of the few (if only) sites that do that. They have various packages for everything. I recommend the Silver Eagle ($90) that gets you 50+ downloads + KU borrows. (https://www.booksbutterfly.com/bookpromo…/paidbookpromotion/)
  7. The Fussy Librarian (https://www.thefussylibrarian.com/). Great promo but very hard to book in advance. They are usually booked out 2-3 weeks ahead. Need 10 reviews to get accepted. Various price ranges. Strong results.
  8. Bargain Booksy. I love this one, no reviews needed and you can sign up right away and get approved. $25 for nonfiction. Lots of categories and good results. https://www.bargainbooksy.com/sell-more-books/
  9. eBooks Habit. Great little promo, I recommend the guaranteed placement for $10. https://ebookshabit.com/for-authors/
  10. Awesome Gang. This one is great for the price, $10. They have a free option but go with the paid. https://awesomegang.com/submit-your-book/
  11. Many Books. Great little gig, average returns, $29. You can also sign up to become a featured author. https://manybooks.net/promote
  12. Digital Book Today ($40). Good gig, average returns and works better with fiction than non-fiction. https://digitalbooktoday.com/
  13. eBook Stage. Another great little promo site, reasonably priced. $10. https://ebookstage.com/
  14. Book Runes (https://bookrunes.com/). Global reach with over 50k mailing list, $25. Average to very good results.
  15. BookBub. This is by far the biggest and the best promo site. Very tough to get accepted and it is expensive, but worth every dime. At the very least you should set up an Author profile on BookBub and start to get people to follow you. They have a great blog too that gives powerful tips on how to get a BookBub feature. https://insights.bookbub.com
  16. Email your list (if you have one). if you don’t, BUILD one. This is by far better than all of the promo sites combined. If you don’t have a list yet, start building one with Mailchimp, Mailerlite or Convertkit.

The Book Launch Sequence and Set-Up

To keep things simple, I’m giving you an example of a book launch that covers 12 days. This is similar to the launch that I did for my book Relaunch Your Life, except that I didn’t run a free promo. However, for this post, I will look at how to include a free promo as well.

Your launch will look and perform differently than this, but you can use this as a model and tweak as required. This launch assumes you are launching your book at $0.99 with a free promo set up through KDP for 2-3 days.

What is the difference between a soft launch and the actual launch?

I use the term soft launch below, which is different from your actual book launch. Your soft launch begins from the moment you hit publish.

As Amazon takes about 24 hours to set up your book, I recommend hitting the publish button at least 24 hours before you begin your actual launch. For example, if your launch plan beings on a Sunday, then publish your book on a Saturday.

The 12-Day Book Launch Model

Ready for your book launch? In this book launch model we use 3 days for our soft launch window, and then begin the actual launch on day 4.

Day 1: First Day of Soft Book Launch

The first day of your soft launch is critical. This is the day when you are going to set up your book to successfully launch over the next 11 days. The price point is set at $0.99.

Here is a brief checklist of what to do on day 1 of the soft launch:

  1. Create your Amazon Author Page. Set up your bio and upload an author pic.
  2. Claim your book by hitting the ‘add more books’ tab. This will appear on your author page within 24 hours.
  3. Email your launch team. Let them know the book is ready for verified reviews.
  4. Email Amazon customer support. Request that your book is placed in additional categories.
  5. Set up a few promo sites for days 2 or 3 while your book is at 0.99. This starts to build momentum. Recommended Awesome Gang, Bknights, and Booksbutterfly.
  6. As soon as you have ten reviews, set up the rest of your promo sites for the week. Not all of these promo sites require a set number of reviews. Check the list for links to the sites and submission requirements.
  7. Set up your Free promo in the KDP dashboard. Your free promo will be 2-3 days. This will start on day 4 (or however long you decide to run your soft launch). If you do a 5-day soft launch your free promo will start on day 6. Set up several paid promo sites to advertise your book for free. Although your book is free, the promos will cost you.

For your free promo on days 4-5 contact:

If you combine these promo sites with the organic traffic you’ll get from Amazon, you should do very well for free downloads.

Day 2-3: Soft Book Launch (Optional: You can extend this up to 5 days)

Social media burst to your FB page, mastermind groups, and other sources to spread the word. Don’t forget about other social platforms with large reader audiences like Twitter and Tumblr.

Day 4-6: FREE Promo

The promotional sites you got in touch with on day 1 will be advertising your book. Send an email to your team to notify them that your book is now free. Promote to social media!

Day 7-10: Paid Promo Sites

Run paid promo sites recommended from the list above. You can cluster these a day apart or combine 2-3 promos a day.

Day 11-12: Winding Down the Book Launch

If you followed the plan you should have had a considerable number of downloads for both your free promo and your $0.99 promo. Remember that your numbers will vary depending on your platform, book quality, niche, and sometimes, luck.

Email your list and remind them the book will be 0.99 for only one more day. Contact your launch team and thank them for reviews and their support.

This is the last call for reviews and downloads.

Day 13: Increase the Price to $2.99

Leave it there for one week and raise it to $3.99. You can test the pricing by going up to $4.99 and watching what happens. Monitor the sales and adjust accordingly.

I usually spend around $300-$400 per launch minimum on promo sites but how much you spend is up to you. Stagger them out over the course of 10-12 days.

Beyond the Book Launch

One of the biggest challenges authors have is where to go after the initial book launch is over.

How do you promote, market, and keep bringing in traffic so that your book doesn’t drop off into oblivion? Here are two things you can focus on:

#1 – Write another book

Multiple books create momentum. Look at the army of fans that Game of Thrones had before the TV Show launched. How did George R.R Martin build that? By setting up and writing the books as a series.

Do you have a series of books you could write?

A series is a great way to build your brand, a list, and to keep traffic growing with increased interest in your books.

#2 – Build your business on the back end

Create a business around your book with coaching, a course, or an automated email course that gets readers engaged after they are finished your book.

They want to know more about you and so, if you have a business set up to kick in for subscribers, this is the start of what could be a great author business.

Launching a book is a combination of strategy, imagination, and hard work. If you have a great book to promote and a team of people (a small team will do) backing you up, you can have a great launch that gets your book into the hands of your market.

With every book launch, there is more to learn. If you keep launching, you’ll get better. And as you get better, you’ll get more fans.

Eventually, you can turn your launch into a massive movement with thousands of fans standing behind you pushing your book towards New York Times Bestseller status or get featured in The Wall Street Journal.

Imagine that.

What to do Next!

It’s not enough to just read about launching your book.

Learning from the best and then taking action is where real success is made.

#1 – Learn more!

The learning never stops – not when it comes to this ever-changing (yet growing) field of self-publishing. And in order to stay ahead of the curve, you have to continue to invest in your knowledge.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Build a valuable launch team

It’s not enough to just launch your book and leave it be. In truth, you should always be looking for new, better ways to maintain your book sales. Here’s what you can do right now to make a difference during your book launch.

Your book launch will only be as successful as the work you put into it. That includes the team you have assisting.

Make sure you choose top-notch individuals who really want to push for your book. This will help you book launch reach heights you never imagined.

Building a launch team is essential but it’s also important to make sure that team is not only willing to help, but willing to go above and beyond for you because they believe in your book and your work.

What are some of your biggest concerns when it comes to your book launch? Comment below so we can help you out!

How to Publish an Ebook: A Simple Ebook Publishing Guide to SELL

Learning how to publish an ebook can be pretty painful without the right process.

With kindle direct publishing, Amazon publishing, and other forms of self-publishing at your disposal, it can even be easy – with our help.

We get how much information is out there about learning how to publish an ebook.

With all the different types of advice, how do you know what to follow and what will just elongate your already lengthy process?

Since we specialize in self-publishing, we can easily teach you how to publish an ebook without all the fuss and fluff that can bog you down along the way.

how to publish an ebook

Why write an ebook?

The ever-rising trend of ebooks should be more than enough of a reason to write and publish your own ebook but if you’re not quite sold, we’ll break it down a bit further.

  • In 2018, ebook sales are projected to account for about one quarter of global book sales.
  • Ebooks sell easier online
  • Ebooks can be used to grow your business more so than physical books
  • You make a bigger profit from ebooks
  • You can grow your blog and its income
  • Passive income
  • You help save trees!
  • You can embed links directly to your site and products you sell
  • They’re cheaper to produce

Many authors choose to sell both physical copies and ebooks when they write a book but you can easily sell only ebooks and reap all of the benefits above.

Now that you know the why, let’s talk about how to publish an ebook.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program.
Learn more about it here

How to publish an Ebook on Amazon

Amazon is the biggest retailer online and with the world of book-buying migrating and settling on the internet, Amazon is the place to publish.

Here’s how you can publish an ebook on Amazon with Kindle Direct Publishing.

#1 – Write a book worth buying

There’s no point in publishing a book that’s not your best work. But if you’re not much of a writer or have no idea how to write a book in the first place, that can make this entire process much more daunting.

In order to write an amazing book, you first have to pick a book idea that you’re passionate about. Remember, you’ll be writing up to and even more than 25,000 words so you want to make sure you have a topic you know a lot about and love.

Here are the overall steps for writing a book and getting it ready for publication:

This might seem overwhelming but I promise, it’s not. We even have free training for you to understand exactly what it takes to write and publish your book.

#2 – Create your Amazon KDP account

Learning how to publish an ebook means navigating the online space in a way you may not be familiar with, like using Amazon’s Kindle Direct Publishing to get your ebook out into the world.

Setting up your KDP account is actually really easy.

Here’s all you have to do:

  • Visit https://kdp.amazon.com and create an account. You can either use your existing Amazon account or a different email address.
  • Set up all your tax information. You can’t submit your published ebook unless you have all of these steps completed.
  • Once your tax information is all filled in, hit “Finished” and you’re all done.

See? It’s pretty easy and simple to use from there. If you’re having trouble, we detailed more in-depth instructions over here.

#3 – Format the ebook properly

Book formatting is really, really important. If you just upload your manuscript as is, you’ll run into a number of different problems.

And this is awful because with the “Look Inside” feature Amazon offers, anyone can see the formatting of your book right away.

If it’s bad and difficult to read, they’ll avoid buying your ebook and your sales will tank.

Most people hire a professional to format their book to ensure everything looks great but we also have a guide to help you format your book properly.

#4 – Upload it to your KDP account and fill in the required information

This is a very simple step for publishing an ebook. All you really have to do is “plug and chug,” as they say.

You have all of the information you need and now it’s just about uploading your formatted manuscript to your KDP account and filling in the information you need to.

That means you’ll need to fill out the title, subtitle, and the description.

Now, you really don’t want to write a boring “filler” description. After the cover, this is the single most important part of publishing an ebook.

If people aren’t sucked in by your description, they won’t buy your book.

Here’s an example of a killer description that has helped sell thousands of copies of this book:

how to publish an ebook description example

#5 – Choose a launch date

Believe it or not, there are actually good and bad days to launch your book. Typically speaking, the winter holiday season is the worst time to publish a book simply because the advertising market will be super saturated.

Everyone is putting their best ads forward so they can reap the rewards of those holiday spending dollars.

And although this might seem like the perfect time to launch, it’s actually one of the worst.

Your book can easily become lost in the hype of literally every other book and product marketed during that time.

If you want to launch a book during the best possible time for its sales, use this guide below:

Month to LaunchGood ForBad For
JanuarySelf-help, goal setting, inspirational/motivationalSummer-focused reads, fiction
FebruaryLove, romance, poetryFiction, recipe books
MarchBaseball books, sports, spring, women's booksSelf-help, holiday
AprilReligious, Easter, memoirs, World War II, FictionLove/romance, winter/holiday
MaySummer reads, fiction, history, parentingRomance/love, self-help
JuneContemporary fiction, fatherhood/parenthoodDiet/exercise, romance
July/AugustFiction, heavier reading materialsHoliday, self-help
SeptemberHistory, politics, memoirs, school, collegeFiction, romance/love
OctoberMysteries, horror, thrillers, dark nonfictionLove/romance, happily-ever-afters, self-help
NovemberCookbooks, holidays, religion, children's booksSelf-help, romance/love
DecemberGenerally avoid launching during heavy buy/ad monthsMost books

#6 – Put together your launch team

This is such an important step when it comes to self-publishing an ebook. What you really need is a great group of people who can help launch your book to heights you wouldn’t reach otherwise.

Your launch team should be composed of people who:

  • Love your book
  • Want to help you
  • Are very enthusiastic about your book
  • Have some sort of following or online presence
  • Are fans of you and your work

Since you’re trusting these people to help get the word out, make sure they’re all committed. A great way to do that is to have an online application form that each person has to fill out.

This will help narrow down those who are serious about helping you and will put in the time and effort to do so.

Make sure to also check out this guide to building and managing your book launch team.

#7 – Create interest on your website or blog

Many who publish ebooks usually have a website or blog they can use to drive traffic to it. Not only that, but some actually use the ebook as a lead magnet and even the main source of income on their site.

And publishing a book – even just an ebook – can do wonders for growing your online business as well.

What you have to do before your launch is to build interest about the ebook.

This can be done in a number of different ways, but these seem to be the best:

  • Link to your book within blog posts
  • Create blog posts related to the topic of your book
  • Create graphics for your book and place in your sidebar and within blog posts
  • Create a graphic to use on the front page of your website
  • Create an email sequence to sell your book (this is for those more advanced with a larger email list)
  • Continuously look for ways to integrate your book into blog post ideas and on social media

The idea with optimizing your website with your book is to convert your blog followers into customers and to give those coming to your website from your book the content they’re actually looking for.

All of this builds fans and most importantly, a loyal and engaged following!

For example, we use Chandler Bolt’s book Published. as a main point of interest on our website. This gives those who are already interested in the publishing industry something of high value right off the bat.

how to publish an ebook on site example

#8 – Launch!

It’s time to kick off your ebook and launch! If you’ve followed the steps above, then you’re ready to get your book published and start reaping the rewards.

The best part about publishing an ebook is that you don’t have to worry about ordering prints and going through the proofs and the entire process of adjusting how they look.

Once the ebook format is complete, that’s all you need to concern yourself with in terms of delivery!

Your launch day is very important and exciting.

Make sure your launch team is ready for a day of sharing and even some activities.

It’s best to host activities that your audience can actually engage in. Some fun launch day activities include things like hosting a live webinar, doing a Q&A on Twitter or Facebook or your preferred platform, sending out an email to your entire email list, and any other fun pursuit your readers will benefit from.

Get together with your launch team beforehand and have everyone brainstorm some launch day events.

You can even give prizes to those whose ideas get used!

#9 – Make it the focus of your blog or website and incorporate reviews

Now is the time to leverage that book!

Writing the ebook itself isn’t the hardest part of this process; making continuous sales is. And the best way to ensure you keep pushing buyers to your book is to make it the focus of your blog and website.

Plus, if you have those great reviews from your launch team, you can actually leverage those to make more sales.

Place reviews on your website on the same page your book is linked to. They’re kind of like testimonials for a service. Except, in this case, your service is a book.

You can feature them on your website wherever you want.

Obviously, if you’re someone who only wants to sell your ebook, a blog or website might not even be something on your ebook publishing to-do list.

You should, however, think about creating a website to at least host your book and information on in case others want to find you and even connect with you about speaking engagements and other amazing opportunities a book can grant you.

Your Next Steps Toward Success

Learning how to publish an ebook isn’t easy and it’s even more difficult without knowing exactly what to do next.

So if you’re looking to write and publish your ebook anytime soon, follow these steps to get ahead of the curve and set yourself up for real success!

#1 – Sign up for your free training!

That’s right! We’re offering you FREE training that’ll help you learn exactly what you need to do to go from blank page to published author in as little as 90 days – and yes, it’s perfect even if you’re just going to publish an ebook.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Create your Kindle Direct Publishing account

Right now! Head on over and sign up for Kindle Direct Publishing. Create your account and follow the steps necessary above to set it all up according to what you need.

This is a very quick process that will bring you one step closer to success.

#3 – Start writing your book

It’s a little scary, we get it. But if you utilize your free training, you should be more than ready to get started!

If you do need a little help, we have this really helpful guide for learning how to start writing a book that will help fill in any missing parts you might not know about.

Now that you know how to publish an ebook, it’s time to write it! What will yours be about and what else do you need to get started?

Book Editor: How to Work with an Editor For the Best Result

Choosing the right book editor means the difference between tons of book sales and 5-star reviews…and a book that flops.

I don’t care who you are – even if you’re an editor yourself – you need to get your book edited. This is a non-negotiable when it comes to self-publishing.

If this is your first time writing and self-publishing a book, then working with a book editor may be novel ground. (Pun intended. Hardy-har-har.)

Let’s get one thing out of the way: we encourage all self-published authors to hire a book editor. Nothing will tank a book faster than a whole bunch of reviews complaining about typos.

A good book editor can help turn your book from a ‘ho-hum’ draft into a polished manuscript.

To give your book the best chance of success that you can, and get a pro to get your manuscript into tiptop shape before publication.

book editor

A lot of first-time authors make the mistake of editing their book to death, never progressing far enough to finish their book and getting to the publishing phase.

Others think they can toss a messy draft at an editor and expect them to fix everything. There’s a happy medium between making your draft good enough for an editor—and trusting when it’s time for your editor to step in and take over.

With that in mind, in this article, we help you navigate the process of getting your book edited—both by you and your editor—so you can get published faster.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

Before we get into our seven tips for getting your book through the editing phase, let’s take a look at what an editor does – and why it’s crucial you have one.

What exactly does a book editor do?

A book editor is someone who reads through your book several times, correcting for grammar, punctuation, structure, content, and more, depending on the type of editor you hire.

Essentially, a book editor is there to help your book become the finalized version with the outcome being what you intended.

Because let’s face it, no matter how hard we try, we can’t always get the book right by ourselves. We know all of the content, the message, the theme, and we’re far too close to the work to understand how an outsider will perceive it.

An editor works as that outsider as well as someone who views it with a critical eye. They can help you alter the book so your intended purpose is fulfilled by its end.

What type of edit does your book need?

Not everyone will need the same type of edit because everyone has varying levels of skill.

For example, someone who has a great mind for structure but lacks in the technical skills of writing will benefit more from a line edit versus a developmental edit.

That being said, here at Self-Publishing School, we highly recommend all writers of all skill levels get a full edit, which often includes copy, line editing, and developmental edits.

Here’s a table detailing each type of edit and what they entail.

Type of EditWhat it Means
Copy EditingIn this type of edit, the editor will correct sentence structure, inconsistencies, tense, spelling and grammar, as well as some content feedback.
ProofreadingThis is what most people think of when they think "editor." This type is when your punctuation, word choice, dialogue structure, and more is corrected.
Structural EditThis is where the editor organizes the structure, moves pieces around, and suggests changes based on how the information comes across in its order.
Developmental EditThis type of edit is when the editor pays close attention to how each chapter builds on the previous, as well as comments and feedback on the content itself.

#1 – Edit Quickly

If you make the mistake of editing extensively, especially while you’re still actively writing, you potentially set yourself up for a major headache, which can delay publishing your book.

Look at the example of Scott Allan. Before he joined Self-Publishing School, he spent two years working on a voluminous self-help tome.

His first draft clocked in at an impressive 90,000 words. He spent months perfecting each word. In the blink of an eye, six more months had elapsed, and he had not only sucked himself into the drain of editing, he hadn’t written anything new since he became stuck in self-edit mode.

For one year, he wrote (and rewrote!) the book three times. Why, you might wonder? In his words, “I suppose I didn’t know any better, first of all. That was before I learned the expression ‘Done is better than perfect.’

done is better than perfect

I was under the impression that it wasn’t done until it was perfect.”  Months later, he found an expensive editor to take on his book, but the author couldn’t stop tweaking the material.

Tweaking lead to rewriting…and the book which had been so carefully drafted, then rewritten, then tweaked, never saw the light of day. The book was never actually published.

Allan says, “Painful lesson learned: Unpublished books don’t make money!”

Eventually, the author went on to write Pathways to Mastery and publish it on Amazon. Using the lessons learned during his first failed self-publishing attempt, the author spent just eight months writing and only two months editing this time.

Since writing Pathways to Mastery, Allan has gone on to write and publish three more books, with a significant reduction in writing and editing time for each successive book.

His latest book was in the editing phase for only three weeks.

Key Takeaway: An unpublished draft won’t earn any money or build your author name.

Keep it simple: Draft first, then edit quickly.

#2 – Accept Imperfections

Letting go of perfectionism is one of the hardest things to do. It sounds doable in theory, but in practice? It’s a challenge.

Many writers strive for perfection—the perfect grammar, spelling, and choice of words. Especially when the story we’re putting out there is our first book, or about an intensely personal topic, it ups the ante significantly. We’ve been there, and we get it.

Here’s what you need to remember: Nothing in life is perfect. No person, book, nor writer.

You can spend forever and your book still won’t be 100% “perfect.” The editing phase can be rough because of the personal investment and attachment we have to our books.

Key Takeaway: Instead of striving for the mythical unicorn of book perfection, strive for a reality-based “as good as this book can be.”

#3 – Do a Quick First Revision

Before you give your book to your editor, you want to do a read-through to catch any glaring errors.

Say this with me: rip off the Band-Aid.

Make your first revision fast. Here’s the best way to make that change of phase from writing to editing: when you’re done with your first draft, circle back and do a quick-and-dirty first revision.

This involves a rapid read of the book, just to get a feel of what you’ve written. Brace yourself. This phase might just be the most painful part of the editorial process. This is because it’s the first time you’re looking at your book with a critical eye and reviewing the results of your first draft.

You need to make sure your book makes sense and that it doesn’t miss any words that would confuse a reader to the point that they don’t understand what you’re trying to say.

This will reduce the back-and-forth hand-offs between you and your editor and will shorten to overall editing phase.

If you notice any major problems, like plot holes or missing information, make a note of them but save these bigger edits for the next round of revisions.

Your mental game needs to be strong here. You’re going to think, “I really suck. I hate writing, I hate my book, and I’d rather watch Netflix than ever look at this crap again.”

The Buddha once said: “All things must pass.” Namaste, my friend. You’ll get through this phase and eventually love yourself (and your writing!) again.

Key Takeaway: Give your book the chance it deserves. Right now, it’s just you alone with your book. Make this first revision quick.

#4 – Read Your First Pass Out Loud

During your first pass, it’s necessary to read your book out loud to yourself. Your ear processes words in a way that your eyes may not so this gives you sense of pacing, chapter structure, and tone.

While you’re reading out loud, try to read through the eyes of a reader.

Imagine what your ideal reader looks like and how they’d feel reading this. Visualize their experience with your book.

During this read-through, don’t stop to make large corrections. Just use a red pen or highlighter to take notes of the obvious mistakes. Simply mark or circle these errors to come back to later.

Put yourself on the clock when you do this. Time yourself for ten-twenty minutes per chapter and keep reading the whole draft through to completion.

Key Takeaway: Reading out loud during your first pass can help with tone and pacing. Do this quickly, with a timer. 

#5 – Delve Deeper With a Second Pass

 

Your next step is to go back to the beginning of the book and do a second pass. Your second revision should delve deeper. As you read, stay alert to passages that have “holes” or sections of the book which need to be filled out more.

Think of the analogy of building a home: First the frame goes up, then you build the walls. Keep adding to your book until your story and message is clear. Some of us have a tendency to change our voice from one paragraph to the next.

Tone shift is something that a strong editor will pick up on, but to the extent you can make things consistent, you should. As this point, your book should be more polished.

This is also the stage in which you should focus on making your book stronger by getting rid of weak verbs and replacing them with stronger verbs, like in this video of a live-edit below:

Your book still isn’t perfect (remember we cautioned against perfect!) but at this stage, you should have a working manuscript which should be close to publishable.

Key Takeaway: Your second pass should fill in the gaps in your story or chapters, and keep tone consistent.

#6 – Hand Over the Reins to an Editor

One of the hardest parts of the editorial relationship is handing over your passion project to a complete stranger.

You may be thinking, “What? I’m giving it to a complete stranger who doesn’t know me—and doesn’t understand the blood, sweat, and tears that went into this—just so they can mark it up and tell me about all the things I did wrong?!” 

There’s a reason the editor-writer relationship can feel fraught. It’s because while your book is deeply personal to you, whereas for the editor, it’s just another day at the office. Your editor’s job is to care about the flow of the book, the grammar, spelling, and in some cases, content.

They will take your draft and elevate it to a readable manuscript. Try not to take it personally or push back at their criticism. Your editor will shape your draft into a “good” book to publish. Notice the deliberate choice of words—we didn’t say perfect!

A “good” book is enjoyable, useful, readable and publishable.

Key Takeaway: Don’t take your editor’s constructive criticism personally. You have the same end goal: a good book!

#7 – Impersonate a Certain Disney Princess 

Time to just Let it Go. Send your draft off to your editor and celebrate. Put up your feet and queue up your Netflix binge.

You’ve certainly earned it! By the time you’re done with your own revisions and have added and subtracted material, your editorial return time shouldn’t take more than a week—or two, max. 

Key Takeaway: Just get your draft into the hands of your editor! Let them worry now. You’ve done the heavy lifting. It’s easy to get bogged down in perfection, and it’s tempting to hold on tightly to your work.

It can be a natural reaction to pouring your heart and soul into your dreams. But the quicker you can move your first draft through to the editing phase, the sooner you’ll achieve your dream of a published book.

Your Next Steps

Whether you’re just getting ready to write or, even scarier, to edit, we’re here for you.

Take a look at your FREE training that will give you an overview of just what you need to do to get started.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

Have you edited a book before? What tips do you have for others venturing into this terrifying territory?

Amazon Self-Publishing: Step-by-Step Breakdown Using KDP

You don’t want to mess up self-publishing.

After all, the self-publishing industry is pretty sensitive to those making mistakes.

But Amazon self-publishing is the best option to self-publish and we’ve made it even easier for you with this guide for doing it with Kindle Direct Publishing.

Publishing a book is so much easier now than it ever used to be, especially with Amazon self-publishing.

You no longer need to go through painstaking efforts to land a book deal which locks you into unrealistic deadlines and cuts you out of most of the earnings.

You can now have complete control of your book – and its revenues – by Amazon self-publishing.

amazon publishing

But many writers get overwhelmed by the abundance of information about self-publishing. It can be intimidating for first-time publishers. We get it – we were just like you!

So to ease some anxiety and uncertainty, we created this step-by-step comprehensive self-publishing guide for you to follow in order to get your book published on Amazon’s Kindle Direct Publishing Network.

This guide will cover:

  1. Creating a Kindle Direct Publishing Account
  2. Crafting Your Book Title & Subtitle
  3. Writing Your Book Description
  4. Choosing the Right Keywords
  5. Selecting the Right Categories
  6. Uploading Your Manuscript
  7. Creating a Book Cover
  8. Pricing Your Book

Let’s get started!

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process broken down with videos in our VIP Self-Publishing Program.

If you are ready to publish your book NOW then make sure to check out our comprehensive, step-by-step guide to becoming a bestseller.
Learn more about it here

Amazon Self-Publishing & Why it’s the Best Option

Traditional publishing is on the way out. This has been the reality for some time now and for good reason.

While traditional publishing had its time and was once the only option for publishing a book, the system in place right now is one made for the next Stephen Kings – not for those who have value to share with the world.

Why Amazon Self-Publishing is the Best Option

Though traditional publishing is still a viable option for some, Amazon self-publishing is the best option and here’s why:

  • Over 70% of books are sold on Amazon
  • 310 million book buyers through Amazon last year
  • Those buyers accounted for over $178 billion in sales
  • It’s easier and faster with Amazon self-publishing

There are major differences between traditional vs self-publishing with the majority of authors opting to take their talents to Amazon instead of through one of the Big 5 publishing houses.

And you should too.

What is Kindle Direct Publishing?

Throughout this guide, you’ll read the term Kindle Direct Publishing or KDP. It might sound self-explanatory but we’ll cover some basics.

This is an Amazon self-publishing platform that allows you to create and manage your Kindle eBook, paperback, and even audiobooks in a single place. It’s widely used to build books from the ground up.

And fortunately, setting up your KDP account is easy, and should be the first step you complete.

Amazon Self-Publishing Done Right

Sure, anyone can upload a book and self-publish it through Amazon, but that doesn’t mean it will do well and actually sell. You have to know the specifics, from setting up your KDP account to the pricing of your book.

If done correctly, you can expect a successful launch and a substantial amount of passive income. Here are our steps for Amazon self-publishing.

#1 – Creating a Kindle Direct Publishing (KDP) Account

First, let’s get you set up with your Kindle Direct Publishing account.

  1. Go to https://kdp.amazon.com and register with either your Amazon account or with your email address.
  2. Next, click “Update” in your account information and fill in your tax information. It’s important to note that you need to complete your tax information BEFORE you can publish your first book. So don’t skip this step!
  3. Once your tax information is complete, click “Finished” and return to the main page.
  4. Your profile is complete!

With your KDP account setup, proceed to setting up the details of your book, as seen in the areas below.

amazon self publishing with KDP

#2 – Crafting a Book Title and Subtitle

In your Kindle Direct Publishing profile, you need to fill in the title and subtitle of your book. While a subtitle is optional, having a good subtitle is something you should definitely consider to bring in more views and create stronger intrigue and help people find your book when searching.

Here are a couple tips to crafting a great book title:

  • Use a Book Hook: Your book hook should speak to the reader in a unique voice that grabs their attention and feeds into what they are looking for.
  • List the Benefits: Your potential readers want to know what they will get from reading your book. One technique is to deliver the benefits in the subtitle, providing enough tantalizing information to further attract readers.

Think about what you would be attracted to in a book title. Keep it simple, clear, and unique. Research the title you want to use and make sure it hasn’t been scooped up by a high-performing book already.

You don’t want to make competition for yourself.

#3 – Writing Your Book Description

You need a powerful book description in order for potential buyers to read what it’s about. Even though the cover and subtitle should do a great job of this, we all want more information when it comes to putting money toward something.

Here’s what people notice first when seeing a new book:

  1. Title
  2. Cover
  3. Book Description

A book description is essentially a short written narrative that illustrates what your book is about. It should be written like a sales page to capture the interest of your reader.

This is crucial because the description, in many cases, is the final factor that determines whether the reader will read your book or not. That, and great Amazon reviews.

When done correctly, a well-written book description can practically sell a book on its own.

Here are some strategies to help craft your perfect description:

  • Make your first sentence as enticing as possible
  • Write your description like a sales page or advertisement, not a dry summary of your book
  • Have the description feel personal and empathetic
  • Detail the benefits your reader will gain by reading your book

Here’s a great example of a full book description on Amazon:

You can find more amazing description examples with these books:

Spend some time crafting your eye-catching book description. It will make your book stand out to your readers and motivate them to purchase your book.

For the best results, we recommend using the Free Amazon Book Description generator at kindlepreneur.com

#4 – Choosing the Right Keywords

If you want your book to show up in Amazon and Google search engines, you’ll need the right mix of keywords. Since Amazon allows only seven keywords per book, keyword selection requires strategy.

But what are keywords exactly?

Keywords are specific words or phrases used to describe your book. If someone was looking for a book on your topic, they might type one of those keywords into Amazon or Google in order to find it.

For example, if your book is about perseverance, you might find keywords like this useful:

  • how to have perseverance
  • what is perseverance
  • perseverance examples
  • persevering
  • persevering when it’s hard

These are all phrases or words people looking to better themselves with perseverance would type into search engines in order to find what they’re looking for, like in the image below.

amazon self publishing keyword example

You can research the right keyword phrases by using search tools such as:

  • KDP Rocket: This is a great tool for comparing Google search results to Amazon. It gives you a competitive score from 1-99, keyword results from both Google and Amazon, and how much money other books are making.
  • KW Finder: This tool gives an analytical view of the keyword popularity using a competitive ranking. You can search for five keywords for free per day.
  • Amazon’s Autofill Function: Take advantage of Amazon’s search box to find good keywords. Amazon’s suggestions are based on search history so you want to search for words that are high in demand with little competition.

Make a list of possible keywords for your book, then leverage the tools above to test your keywords. Putting in the time to get keywords right will have your book rank higher and appear more frequently to readers.

#5 – Selecting the Right Categories

Amazon provides a collection of categories and subcategories to choose from. Like keyword selecting, your goal is to look for trending areas that don’t have tons of competition.

If you visit your book page, these categories will appear partway down the page, displaying the rank like in the image example below.

amazon self publishing categories example

These categories are what you will rank as a bestseller in, which is why you want to make sure you pick fitting categories that are specific, but also not super competitive. You want to stand out.

You can also check the rankings of the top three books on the first page of each category.

Amazon sales ranking measures how well a product is selling compared to its competitors. All books that are ranked 2,000 or less are considered to be highly purchased products in that particular category.

Unless you have an established audience with significant downloads and reviews, try to aim for categories with books that rank between 10,000-30,000.

Do you want to know how to rank for ten categories? Check out our blog post that details how to get approved for more categories on Amazon.

#6 – Uploading Your Manuscript

To upload your manuscript, it first must be saved in a supported kindle format.

Once that’s complete, you can upload your book very quickly by following these steps:

  1. In your Kindle Direct Publishing account, go to “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions” next to the title of your book.
  3. Locate and click on “Edit eBook Content”.
  4. Click on “Upload eBook manuscript”.
  5. Upload your manuscript file on your computer.
  6. Upload complete!

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors.

You can upload the manuscript as many times as you want and the new version will override the existing.

It’s important to check how your book looks using the “Look Inside” feature once the book is live on Amazon. This feature is often the first thing your prospective readers will click on when checking out your book.

If the formatting is off here, it can deter readers from picking up your book. Take this extra step to make sure your formatting looks good here too.

#7 – Creating Your Book Cover

When it comes to publishing a successful book on Amazon, having a perfect book cover is one of the most important aspects to get right. Contrary to what we were told growing up, people do, in fact, judge a book by its cover. It’s actually one of the biggest deterrents.

Your cover is exactly how your book will be judged at first glance.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

You can find cover creators on freelancing sites such as:

Prices will depend on the level of service, but these sites will give you plenty of amazing graphic designers to choose from! It’s a great investment that will make your book stand out perfectly.

Make sure to do your research regarding what type of book cover does best in your genre. Fantasy books, for example, will be a lot different than a memoir or even a historical fiction.

#8 – Pricing Your Book

A question often asked is: “How much should I be pricing my book at after the initial launch is over?”

This is up to the author, but generally, the best range to have your book priced is between $2.99 to $9.99.

The royalty payments vary depending on the country, but you can learn more on KDP Select pricing page.

One popular strategy for beginners is to price your book at $2.99 and gradually increase it by $1 per week. At some point, your sales will begin to dip. And while that’s normally a negative statistic, for this case, it confidently tells you the perfect price of your book that guarantees a profit.

Here are the 4 main pricing strategies to consider in order to be competitive and sell books:

  • Know the price of your competitors. Compare the list price of your book to the books around you and determine if you would be able to sell your book for a higher price.
  • Know the size of your followers. Famous authors can charge a lot for their books because they have a big following. If you’re not in this category, your book should be priced lower to encourage new readers to buy your work.
  • Determine price based on the size of your book. Size does matter when it comes to books. Don’t charge $20 for a 75-page book. Customers will immediately be turned off with the lack of content at that price point.
  • Measure price based on reviews. Reviews carry a big weight on influence, and is social proof that your book has been read and well received. Therefore, a book with higher reviews (1000+ reviews) can be priced higher compared to a book with fewer reviews (30+ reviews).

You can get legitimate and honest reviews from:

Experiment with these strategies to pinpoint the price for your book, it will drive long-term success.

Your Next Steps for Amazon Self-Publishing

If you want to become a self-published author, you must be fluent with platforms such as Amazon Kindle Direct Publishing and more. For that reason, you must take action now because you can never have too much knowledge when it comes to self-publishing your book.

#1 – Utilize your FREE training!

That’s right. We have some free training all ready to go for you. Chandler Bolt put together this video training guide that will help you learn what it takes to go from blank page to self-published author in as little as 90 days!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Create your Kindle Direct Publishing Account!

Go ahead right now and get started. You can never start too early. Having your account set up and ready to go will make all the difference when you’re ready to publish!

Make sure to follow the above steps closely so your account is set up the way it’s supposed to be.

#3 – Get that book written

If you already have your book written, edited, and ready to go, that’s amazing! You’re already almost a published author. But if you’re still working on it, put the pedal to the metal and start writing!

We know writing can be really time-consuming but if you put your mind to it, you can utilize your weekends to write faster and get more done. The sooner you finish, the sooner you can publish!

What about self-publishing is still confusing to you? Let us know so we can help you more!

How to Copyright a Book – Understanding Copyright Law as an Author

Knowing how to copyright a book — the right way — is something that scares the crap out of most authors!

After all, if you get it wrong, someone could steal your work and pass it off as their own. It’s practically an author’s worst nightmare – for good reason.

A lot of us get caught up in a confusing haze of copyright laws, infringement, and wondering how to stay out of hot water with the law and angry lawyers (okay, maybe it’s not that dramatic) while also protecting our book babies. Learning how to copyright a book can help alleviate all of that worry.

With the explosion of self-publishing, authors must be aware of what they can and can’t do when it comes to quoting, borrowing, and publishing works from other authors.

We’ll give you all the information and resources you need to protect yourself and your own work from being misused or stolen while keeping you from committing the same crimes against your fellow authors.

how to copyright a book

We’ll also look at the most frequently asked questions authors ask when it comes to copyright concerns, for both their own works and when borrowing from other sources.

It all begins with creating the copyright page in your book.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

How to Copyright a Book: Your Copyright Page

The copyright page will appear in your book right after the title page and just before the table of contents. The copyright page needs to include some essential information in order to copyright your book.

The main components of your copyright page are:

  • The copyright notice. This has the little © symbol or you can use the word “copyright.” So it would look like this: ©2018 Jane Doe
  • The year of publication of the book
  • The name of the owner of the works, which is usually the author or publishing house name
  • Ordering information
  • Reservation of rights
  • Copyright notice
  • Book editions
  • Your website (You need a site where they can learn more about you, your other books, and other opportunities.)
  • Credits to the book (cover designer, editor)
  • Disclaimer

Disclaimers When Copyrighting Your Book

You may not think you really need a disclaimer but it’s essential for protecting yourself and potentially others.

So how does a simple sentence or two do this?

If you are writing a book on health and fitness, success as an entrepreneur, providing financial advice—anything that readers could fail at—an extended disclaimer is something you should consider.

If you give advice on earning a million dollars this year, and the reader ends up losing money, you could be blamed for their misfortune because of a promise you made. Consider putting an extended disclaimer in your book that comes after the copyright jargon to protect your opinions, advice, and information.

In other words, tell readers that they are reading your book and applying your advice at their own risk. The thing to be aware of that most authors don’t realize is that these don’t have to be boring.

On the contrary, the more personality these have, the more likely they’ll be read.

A disclaimer is meant to protect you, but it can’t hurt if your audience actually reads it.

Helen Sedwick did a great job collecting examples of authors who got creative with their disclaimers and made their work all the better for it.

Let’s take a look at some specific examples of different types of disclaimers for different types of books.

#1 – Fiction Copyright Disclaimer

The typical disclaimer you’ll find in works of fiction?

The characters in this book are entirely fictional. Any resemblance to actual persons living or dead is entirely coincidental.

How could this be “livened” up? See how Thomas Wolf in A Man in Full, acknowledges that parts of his story are from real life:

This novel’s story and characters are fictitious. Certain long-standing institutions, agencies, and public offices are mentioned, but the characters involved are wholly imaginary.

Or Margaret Atwood in Cat’s Eye tries to dispel readers’ assumption that the book is the alter-ego of the writer:

This is a work of fiction. Although its form is that of an autobiography, it is not one. Space and time have been rearranged to suit the convenience of the book, and with the exception of public figures, any resemblance to persons living or dead is coincidental. The opinions expressed are those of the characters and should not be confused with the author’s.

If you’ve written about a prominent figure that people might be familiar with and don’t want confusion over whether you’re now writing history or still sticking with fiction, you can approach it similar to D. M. Thomas dealt with using Freud as a character in The White Hotel:

The role played by Freud in this narrative is entirely fictional. My imagined Freud does, however, abide by the generally known facts of the real Freud’s life, and I have sometimes quoted from his works and letters, passim. The letters . . . and all the passages relating to psychoanalysis . . . have no factual basis.

#2 – Nonfiction Copyright Disclaimer

The typical disclaimer you’ll find in works of nonfiction?

The advice and strategies found within may not be suitable for every situation. This work is sold with the understanding that neither the author nor the publisher are held responsible for the results accrued from the advice in this book.

However, Rebecca Skloot’s The Immortal Life of Henrietta Lacks found a way to get her disclaimer to speak to the honesty of the text:

This is a work of nonfiction. No names have been changed, no characters invented, no events fabricated.

#3 – Memoir Copyright Disclaimer

The typical disclaimer you’ll find in memoirs?

This book is memoir. It reflects the author’s present recollections of experiences over time. Some names and characteristics have been changed, some events have been compressed, and some dialogue has been recreated.

But in The Boy’s Life by Tobias Wolf, he buries his disclaimer in his acknowledgments. As he thanks those who read drafts of the book, he says:

I have been corrected on some points, mostly of chronology. Also my mother claims that a dog I describe as ugly was actually quite handsome. I’ve allowed some of these points to stand, because this is a book of memory, and memory has its own story to tell. But I have done my best to make it tell a truthful story.

For further examples of a book copyright page and disclaimers you can check out the Book Designer and Kindlepreneur.

How to Copyright a Book: Familiarize Yourself With Legal Terms

I know, I know…we would rather write books, rake in the cash, and sign autographs than worry about technical legal jargon.

I get it. It can seem boring but the better you understand how copyright law works, but the more you know, the more time you can spend writing without wondering, “Is this legal?”

Here are some legal terms to keep you informed on your rights as a self-publisher and protect your works:

  • Copyright infringement: is the use of works protected by copyright law without permission, infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works. The copyright holder is typically the work’s creator, or a publisher or other business to whom copyright has been assigned. Copyright holders routinely invoke legal and technological measures to prevent and penalize copyright infringement.

  • Intellectual property (or “IP”): is a category of property that includes intangible creations of the human intellect, and primarily encompasses copyrights, patents, and trademarks. It also includes other types of rights, such as trade secrets, publicity rights, moral rights, and rights against unfair competition. Artistic works like music and literature, as well as some discoveries, inventions, words, phrases, symbols, and designs can all be protected as intellectual property.

  • Public Domain Work: refers to works whose exclusive intellectual property rights have expired, have been forfeited, have been expressly waived, or are inapplicable. For example, the works of Shakespeare and Beethoven, and most early silent films are in the public domain either by virtue of their having been created before copyright existed, or by their copyright term having expired. Some works are not covered by copyright, and are therefore in the public domain—among them the formulae of Newtonian physics, cooking recipes, and all computer software created prior to 1974. Other works are actively dedicated by their authors to the public domain; some examples include reference implementations of cryptographic algorithms, the image-processing software ImageJ, created by the National Institutes of Health, and the CIA’s World Factbook. The term public domain is not normally applied to situations where the creator of a work retains residual rights, in which case use of the work is referred to as “under license” or “with permission”.

  • Plagiarism: is the “wrongful appropriation” and “stealing and publication” of another author’s “language, thoughts, ideas, or expressions” and the representation of them as one’s own original work.

  • First Amendment (Amendment I): to the United States Constitution prevents Congress from making any law respecting an establishment of religion, prohibiting the free exercise of religion, or abridging the freedom of speech, the freedom of the press, the right to peaceably assemble, or to petition for a governmental redress of grievances. It was adopted on December 15, 1791, as one of the ten amendments that constitute the Bill of Rights.

  • Fair use: in its most general sense, a fair use is any copying of copyrighted material done for a limited and “transformative” purpose, such as to comment upon, criticize, or parody a copyrighted work. Such uses can be done without permission from the copyright owner. In other words, fair use is a defense against a claim of copyright infringement. If your use qualifies as a fair use, then it would not be considered an infringement.

  • Libelous writing: can be personal libel or trade libel, which is also known as “product disparagement.” Product disparagement can include a product, service or entire company. Libelous statements, whether against persons or products, are published statements that are false and damaging. Slander is the same as libel in most states, but in spoken rather than written form. The terms “libel” and “slander” are often subsumed under the broader term “defamation.” It is a tort (a wrongful act) to harm another’s reputation by defaming them.

Before you publish your next book, take a few minutes to read over this “brief” report from the United States Copyright Office.

You can also check out this handy guideline for authors from Wiley on what needs permission vs. what you can use without asking.

When in doubt, consult with legal counsel or take the time to research the material you are either protecting or planning to borrow from another source. The time invested could save you an embarrassing or costly situation down the road.

Knowing what you can and shouldn’t do is a critical part of the publishing business.

When you write and publish your own works, you are now in business for yourself, and business owners protect their property by learning how to copyright a book the right way.  Don’t make things harder for yourself!

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How to Copyright a Book: The 9 Most Common Questions

Nowadays, with the massive expansion of self-publishing, it is more important than ever for authors, artists, and creatives putting their work out there to ensure that it is fully protected.

When we borrow work from other authors, living or dead, we have to consider:

  1. What can I actually use?
  2. When is permission needed?

Here is the golden rule when it comes to copyright laws: Never assume that anything is free!

Everything out there, including on the internet, has been created by someone. Here are common questions authors have about protecting themselves, their works, and others they may have quoted in their books:

#1 – Do I have to register my book before it is copyrighted?

Your book is legally copyrighted as soon as it is written.

But, to scale up your legal rights and protect your material to the fullest extent, register your book with the Federal Copyright Office.

On the chance someone does attempt to pirate your book or portions of it, registering with the US Copyright Office will give you greater leverage if it comes to action being taken.

#2 – How many words can I quote from another book or source?

Generally speaking, there are no set rules on how much you can actually “borrow” from existing works. But, it’s best to exercise common sense here and keep it short, as a general rule under 300 words.

Paul Rapp, a lawyer specializing in intellectual property rights, says that, “if the quote drives your narrative, if you are using an author’s quote in your argument, or if you are giving an opinion on an author’s quote, then it is considered fair use.”

What is fair use? A legal concept that allows the reproduction of copyrighted material for certain purposes without obtaining permission and without paying a fee or royalty. Purposes permitting the application of fair use generally include review, news reporting, teaching, or scholarly research.

If you use something published by someone else with the sole purpose of monetary gain, this doesn’t constitute fair use.

#3 – Can I write about real people?

Especially in works of nonfiction, real people are often mentioned to express an opinion or as an example to clarify the writer’s fact or opinion. Generally, you can use the names of real people as long as the material isn’t damaging to their reputation or libelous.

Stick to the facts and write about what is true based on your research.

#4 – Can I borrow lyrics from songs?

Stephen King often used song lyrics for his books including Christine and The Stand. He obtained permission for these works. King says, “Lyrics quotes in this book [Christine] are assigned to the singer most commonly associated with them. This may offend the purist who feels that a song lyric belongs more to the writer than the singer.”

Basically, song lyrics fall under strict copyright even if it is just a single line used. Try to get permission if you use a song.

You can contact the American Society of Composers, Authors and Publishers (ASCAP) or Broadcast Music, Inc. (BMI). Once you find the rights owner, you have to ask for permission through writing.

#5 – Do I need permission to borrow material from a book that is over 100-years-old?

Once the copyright on a book or material has expired, or the author has been dead for seventy years, the work enters into the public domain and you can use it without permission or licensing.

BUT this does vary from country to country. You can check the copyright office in the US here.

#6 – Are authors liable for content used in a book?

Yup.

Even with traditional publishing houses, the author is still responsible for the content written and used in the book.

In fact, traditionally published authors usually have to sign a waiver that removes the publisher from any liability pertaining to the material the author used if the writer included that material without proper permission.

And you already know, as a self-published author, you’re on your own.

#7 – If I use an inspirational quote from another writer or famous person, do I need permission?

You don’t need permission to use quotes in a book provided that you credit the person who created it and/or spoke the quote.

For example: “Is all that we see or seem but a dream within a dream” – Edgar Allan Poe

#8 – What is the best way to protect my work from being stolen?

Your work is copyrighted as soon as it is written.

But you can register your work with the US copyright office. If you have a blog where you also post content, you need to have a Terms & Privacy disclaimer on your page.

This would preferably be at the top where it is easy to see, although many writers and bloggers include this at the bottom of every page.

You should also include your Copyright on your blog that protects your content from being “copied and pasted” into another site without permission or recognition.

#9 – A royalty free stock photo means that I can use it for free and don’t have to get permission, right?

Wrong.

Most stock photos are copyrighted, even if they appear in search engines and we can easily download or copy them.

If you grab a photo off the net and think you can slap it on a book cover or use it for free in your book, think again.

It’s recommended you purchase photos through sites such as Shutterstock or Depositphotos.

What to do Next?

So now you’ve got all the information you really need when it comes to knowing how to copyright a book. But where do you go from here?

#1 – Join your FREE training

There’s really no limit to the amount of knowledge you can have when it comes to getting a book written, marketed, and published.

Thankfully, Chandler Bolt has a wealth of information that he’s giving away FOR FREE!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Finish your book

If it’s not already done, get on it! Writing a book can be difficult but we have a number of different resources available to make the process much easier –and faster.

Before you can really worry about knowing how to copyright a book, you have to actually have a book first. Get to work and put a schedule together so you can stay productive when writing your book.

#3 – Double check that you don’t violate any copyright laws

Depending on where you are in the book writing process, you have to check your work over to make sure you’re not using song lyrics without permission or violating any other copyright laws.

Do a once-over and, as always, make sure you work with an editor to ensure nothing is missed.

Do you have another question about copyrighting a book we didn’t answer above or any additional advice you’ve found helpful for you? Post it in the comments below!

Book Title Ideas: How to Choose the Perfect Title for Your Book

I get how frustrating it can be.

Writing the book might seem like the most difficult part…and then you have to actually title the darn thing!

When it comes to writing a book, coming up with reasonable book title ideas is surprisingly one of the hardest parts to complete. It’s difficult because titles are essentially short hooks that advertise your book using the fewest words possible.

It’s also what readers look for first when they discover new books, and can take less than 5 seconds to make a decision.

book title ideas

This is why it’s so crucial to craft a perfect name.

To help spur your creative process, we’ve created a few essential guidelines for you to follow as you craft the perfect book title ideas for your masterpiece.

Since there are different title considerations for fiction and non-fiction, we broke these two topics down separately into:

Let’s create your selling title!


NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

How to Choose a Book Title for Non-Fiction

As you begin crafting your book title ideas for your non-fiction book, the key is knowing that non-fiction readers are looking for solutions. Whether it’s losing weight, becoming a master in sales, or becoming better at fostering relationships, they’re simply looking for a book that will solve their problem.

To leverage this idea, here are a set of rules to consider:

#1 – Your Title Must Include a Solution to a Problem

Your title should be crystal clear on what your readers will achieve by reading your book. Experts say that a title with a clear promise or a guarantee of results will further intrigue your readers.

Here are some questions to consider when creating your title:

  • Are you teaching a desirable skill?
  • Can your personal discoveries impact someone’s life?
  • Can your book solve a very difficult problem?

Here are our favorite book titles that offer a clear solution to a problem with promising results:

  • Asperger’s Rules! How to Make Sense of School and Friendship by Blythe Grossman
  • How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease by Michael Greger
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss
book title idea example book

Book Title Ideas Action Plan:

Write down the best solutions or teachings your book offers and form these into potential book title ideas.

#2 – Use a Subtitle for Clarity

A great non-fiction title employs a subtitle to clarify what the desired outcome will be from reading your book.

In this video clip, Chandler explains in 5 simple steps how to create a compelling subtitle:

Here are some questions to consider when creating your subtitle:

  • How can your subtitle further expand on achieving a desirable outcome?
  • What are the biggest pain points that your subtitle can provide a solution for?
  • How can you further address your innovative solution in the subtitle?

Here are our favorite book subtitles that spell out what their readers can expect from reading their books:

  • The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna
  • Better Than Before: Mastering the Habits of Our Everyday Lives by Gretchen Rubin
  • Work Rules! Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock

Book Title Ideas Action Plan:

Make a list of 10 attention-grabbing subtitles that promise big outcomes and other positive benefits.

#3 – Make Your Title Unforgettable

Catchy titles are memorable, boring titles are not. So make an effort to be more creative and fun with your book title! Use alliterations to make your title easier to read and remember. A memorable and light-hearted title adds additional character to your book and is also a great way to attract readers.

Here are some questions to consider when creating your memorable title:

  • Will a fun title turn a normally boring subject into something more interesting?
  • Will adding humor to your title further entice readers?
  • Will a cleverly written title stand out from other books in this genre?

Here are our favorite books that engaged us with clever titles and subtitles:

  • Me Talk Pretty One Day and Let’s Explore Diabetes With Owls by David Sedaris
  • Trust me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt

Book Title Ideas Action Plan:

Experiment with different types of styles and poll your audience to determine whether a comedic, shocking, or even bizarre title will be the most appealing to your target audience.

No matter which method works best on creating a compelling title for nonfiction books, a good thing to remember is to always test multiple titles with different audiences to determine which book title generates the biggest response.

Getting good feedback is the only way to know for certain which title is perfect for your book.

How to Generate Book Title Ideas for Fiction

Generally, fiction titles are allowed more creative wiggle room than their non-fiction counterparts. That being said, an effective fiction title must still pique your readers’ attention. And while it’s true that you can title your fictional book with random names, it still must catch the reader’s attention.

Here are some key guidelines to keep in mind:

#1 – Your Title Should be Appropriate to Your Genre

Your novel title should use language that resonates with both your genre and target audience. For example, a romantic book can call for dreamy language whereas an action book can warrant strong and powerful words.

This means that you must know your book’s genre and words that best fit the style of title.

Here are some questions to consider for appropriate genre titles:

  • What genre best fits this story?
  • Which are the perfect choice words for your genre?

Here are our favorite fictional titles based on genre:

  • Ready Player One by Ernest Cline
  • The Great Gatsby by F. Scott Fitzgerald
  • The Godfather by Mario Puzo

Book Title Ideas Action Plan:

Based on the genre of your book, pick out a few keywords that best suit its category and evoke strong emotions in your readers.

book title ideas questions to ask

#2 – Your Book Title Should Pique Your Reader’s Interest

A great fiction title teases and leaves your audience wanting more. You want your audience to read your title and think, “I must read what’s behind that cover!”

Create fictional titles intriguing enough to capture the imaginations of your readers, and get to them to read your story.

Here are some questions to consider on how to pique interest with your title:

  • Which key components of your story best captivates your readers?
  • What emotions do you want your readers to have once they read your title?

Here are our favorite fictional titles that drew our attention:

  • Fahrenheit 451 by Ray Bradbury
  • The Da Vinci Code by Dan Brown
  • Fear and Loathing in Las Vegas by Hunter S. Thompson

Book Title Ideas Action Plan:

Choose a theme that will best draw your reader’s attention. Come up with 5 titles that will catch your reader’s attention and pique their curiosity.

#3 – Look to Your Characters for Book Title Inspiration

A great book title captures the spirit of the protagonist. Some authors simply use the hero’s name for their title. Others have combined the names of their hero along with their special qualities to inform the audience about their protagonist’s accomplishments like Charlotte’s Web by E.B. White.

On the flip-side, a formidable antagonist can also be an amazing book title.

A sinister name can convey a sense of dread and expectation for what’s to come like Doctor Sleep by Stephen King. Both choices are great title ideas and should be seriously considered for your fictional book.

Here are some questions to consider when including a character as a title:

  • Between the hero and villain, who impacts the story more?
  • Are there any stunning qualities from your characters that will draw a reader’s emotion?
  • Can the plot of the story be summed up as a title?

Here are our favorite fictional books that use characters for its title:

  • Harry Potter (Literary Series) by J. K. Rowling
  • Bridget Jones’ Diary by Helen Fielding
  • Ender’s Game by Orson Scott Card

Book Title Ideas Action Plan:

Determine which character best conveys what the story will tell in your title. You may also include creative words or themes to further showcase the character’s unique qualities or the journey itself.

Your Next Steps

Ultimately, the title of your book depends on you, the author. By following these constructive guidelines, you will be able to generate a number of book title ideas you can use to find the perfect one that grasps the attention of readers and soon become an Amazon bestseller in no time!

#1 – Join your FREE training!

This training was created just for you. Make sure to save your spot and sign up right now so you can learn exactly what it takes to write and publish your book within 90 days…or even less!

You won’t find this guide anywhere else. Take advantage of this offer so you can spark multiple book title ideas in as little as an hour!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Create a list of book title ideas

Now is the time to fire up that imagination and start brainstorming! We gave you a number of different actionable steps to help you generate book title ideas that work well.

Now is the time to make a list of every potential book title you can think of! The more, the merrier.

When this is done, you’ll want to go through and jot down any that really make you feel something in a separate list. These are the ones you’ll use for the next step.

#3 – Get feedback about the top title

It’s hard to pick a title by yourself because you’re too close to the book. What will help you find the best title is putting the options out there for your target audience to choose.

A fantastic way to do this is to join writing and publishing groups online where you can post polls.

For example, our Facebook Mastermind Community has a very large number of experienced authors who respond to polls just like these on a near-daily basis.

Locate a group you like, join, and start polling about your title!

Have you thought of the perfect name for your book? What did your process look like to get there?

How to Format a Book: 7 Money-Sucking Book Format Mistakes to Avoid

Self-publishing has changed everything.

Before, you were at the mercy of your publisher on how your book format looked, but today, you have control over this entire process.

In fact, you have the final say over everything in your finished manuscript is displayed. Therefore, knowing the proper book format you need is crucial. And with great power comes great responsibility.

If you’re not careful, you may end up with a sloppy and messy manuscript that an editor will refuse to work on until you tidy it up.

Or worse, your audience will slam your book with negative reviews because you published it riddled with errors.

An unprofessional looking book will not only distract readers, it will harm your brand and label you as an amateur, affecting the sales of future books as well as your current one.

Your completed self-published book should convey professionalism in all aspects – including with its book format.

7 Money-Sucking Book Format Mistakes

There are over a hundred things that can go wrong with your book formatting, and if we wrote about all of them you’d be reading from sun-up till sun-down. But fear not!

From our experience, most authors make the same mistakes when with their book format.

In this article, you’re going to learn what the most common book formatting errors and how to avoid them. By avoiding these mistakes, not only will you have a professional looking manuscript, but you’ll make the process of designing your book to publish on Amazon’s Kindle or in print via CreateSpace a lot easier.

If you have a completed manuscript with botched book formatting on your hands, this article will teach you how to fix it using Microsoft Word.

(A quick note: it’s possible to do many of the fixes in Google Docs, however, Word has a more comprehensive set of features, so it’s better to use that when formatting your complete manuscript.)

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

#1 – Avoid Hard Indents in Your Book Format

book format Word indentation instructions

A hard indent is when paragraph indentations are created by manual use of the keyboard’s Tab key.

Many of us learned how to type using the Tab key to create an indent at the start of each paragraph, so this can be a tough habit to break.

When it comes to book formatting, use of the Tab key is a no-no, because it results in an indent that’s far larger than you need.

With fiction book formatting, you want to have just a small indent at the start of each paragraph. If your book is non-fiction, generally speaking, you want to use block paragraphs rather than indents, unless your book is a memoir or historical fiction. (More on that in tip #2.)

If your book is fiction, you may be wondering how to create paragraphs without the Tab key. The fix is simple: In MS Word, set the Paragraph settings to automatically create indentations for the first line in each paragraph.

This simple auto fix will make creating your book format way easier. In Word 2016, on both Mac & Windows, to get to Paragraph settings, click the Paragraph dialog box launcher on the Home or Layout tab.   Then on the Indents and Spacing tab, go to the box under Special and click on First line. You can change the size of the indent using the box to the right.

If you’re wondering how big to make your indents, my advice is to pull your favorite book off the shelf, open it up, and take a peek. How big are the paragraph indents?

Experiment with making yours larger or smaller, printing out the page, and comparing them to the book in your hand.

But what if your 535-page tome has already been drafted, using the dreaded Tab key for each and every paragraph? No need to set fire to your laptop!

Here’s what to do to clean it up:

  • Use Find and Replace (Ctrl+H or Control+H or here’s how to find it in Word 2016 on Mac and on Windows.)
  • Enter ^t in the Find (This will help you find every “Tab” in the document.)
  • Leave the Replace field blank.
  • Hit Replace All.

Going forward, set your Paragraph settings so that you don’t have to remove hard indents again. Presto!

You now have a much prettier, easier-to-convert document through the magic of technology that will make your book format much more professional-looking.

#2 – Indentation vs. Block Paragraphs

Works of non-fiction today typically don’t use indentation, except for some notable exceptions we will discuss momentarily. Rather, a popular book format for modern non-fiction is the block paragraph.

What’s a block paragraph?

A block paragraph doesn’t have indentation on the opening line, but instead uses a horizontal line of white space beneath each paragraph. This helps to delineate the separation between paragraphs.

For instance, I used block paragraphs in my latest book Published., which looks like this:

format a book nonfiction example

The reasoning behind whether you should use indentation vs. block paragraphs is this: in works where one thought should flow smoothly into the next, such as in a novel, paragraph indentations are used with no line spacing between paragraphs.

But in books where complicated information is being consumed, having a single line space between paragraphs aids the brain in processing one piece of information before moving on to the next.

Here is an example from a fiction novel of what it looks like to use indents instead of block paragraphs:

how to publish a book fiction format example

An exception to the block paragraph for non-fiction/indents for fiction guideline: non-fiction narrativessuch as a memoir or historical fiction, should use the same indent style described above in tip #1.

In non-fiction works where some information should flow, and other sections require more brain power to comprehend, some authors decide to mix formatting types and use indentation where appropriate and block paragraphs where useful.

But in general, to avoid confusing the reader and to make your book look uniform, clean, and as if you didn’t make a book formatting error, it’s best to choose one style or the other and stick with it throughout your book.

However, if you insist on getting crazy and mixing it up, knowing how and when to use block paragraphs versus when to indent results in a more professional manuscript.

#3 – Avoid Double Spaces After Periods

Here’s the truth: Two spaces after a period is wrong. Period. (Ha!) Just as with the good old-fashioned Tab key indent, two spaces after a period may have been the norm back when you were learning to type.

This is because, with typewriters, characters were all the same width, so the two-space rule allowed for greater readability.

With modern computer fonts, the characters all fit closer together in a proportional fashion, thereby eradicating the need for that one additional space.

Most major style guides—including the Chicago Manual of Style, which is used by traditional publishers—now formally recognize the more modern single-space rule.

From an aesthetics angle, one space looks neater, which your readers’ eyes will appreciate. Before you convert your manuscript, change all double spaces to single spaces. The result will be a better formatted, stylistically correct book.

You’re going to use that super handy “Find and Replace” function again:

  • Enter two spaces in the Find (This will help you find every double space in the document.)
  • Enter a single space into the Replace field.
  • Hit Replace All.

Voila! Like magic.

#4 – Be Cautious with Hyphens

Improper hyphenation is a common error that may be harder to stay on top of because the rules of hyphenation differ depending on the grammatical situation.

So when it comes to your book format, you’ll have to do some research.

Generally, keep these three rules in mind while you write so you’ll have to do less work when it’s time for book formatting:

  • Two or more words that, together, function as an adjective are joined with a hyphen. For example, dark-pink skirt or two-way street.
  • Two words or more that form a number are joined with a hyphen. For example, twenty-one.
  • Compound words, which are two words that are joined together to make a single word, do not require a hyphen. For example, toothbrush or starfish.
  • Two or more separate words that are used as a single word or idea. For example, action-grabbing, top-notch, or larger-than-life.
book format

When in doubt, look it up! For a more detailed treatment of the hyphen, here is an important source to consider: Elements of Style.

#5 – Know When to Use Quotes vs. an Apostrophe

Few things scream “new writer” like a book formatted with punctuation errors. You want to make sure you’re using quotes and apostrophes correctly so you don’t lose credibility with your readers.

When to use quotes in your book format:

  • When you’re quoting someone, use quotes! This means either a person is speaking—like in fiction—or you are borrowing material verbatim from another source, like in non-fiction.
  • Use of quotes is rarely needed for common expressions.
  • Ironic terms can be set off in quotes.
  • Overuse of quotes can get annoying, so be judicious in their application.

When to use apostrophes:

  • Use an apostrophe for possessive form (except the word its.) For example: The cat’s toys are blue.
  • Use an apostrophe for contractions, such as it is. For example: The cat’s playing with its toys. It’s a happy cat.
  • Avoid using an apostrophe for plural forms. For example: Five cats ran past her.

Again, the rules can be complicated, such as when to use an apostrophe when dealing with an acronym, so when in doubt, look it up.

#6 – Be Careful When Using the Enter Key

book format Word page break example
book formatting Google Doc page break example

There are many times in your book you’ll want to go to a new page or to create a blank page.

This is simple right? Hit enter a few times, and presto, you’ve got a new page.

Wrong.

Using paragraph breaks, or hitting enter to create a new page can create many problems when it comes to getting your manuscript ready to publish.

For instance, you or your book designer will need to change your page size or page setup according to the book size and style you’ve chosen. Using paragraph breaks will create extra space where none is needed and will change the page layouts of your book, making your book look ugly.

If you’re wondering why after you change your paper size, your chapter headings are no longer at the top of the page, but halfway down, it was because of your liberal use of paragraph breaks.

Instead, use the page break function.

This instantly creates a new page, and it remains a new page even when you’ve changed the page size, page layout, or added more content above. On Microsoft Word, this can be done by pressing Ctrl+Enter (Windows) or Cmd+Enter (Mac).

You can also find it in the ribbon in Word. Google Docs also has this feature. In Word 2016 go to Insert > Page Break In Google Docs go to Insert > Break > Page Break

#7 – Use the Styles Feature Instead of Formatting Yourself

book format Word chapter font example
book format Google Doc chapter font example

Stop formatting your chapter titles yourself. Many writers indicate a title or subtitle by simply changing the font size and changing the font from the default font (ah, Times New Roman, how we miss you) and thinking their job is done.

This makes navigating and formatting your book a pain.

What you want to do is use MS Word’s “Styles” feature. Google Docs also has this feature. In Word 2016, you can find the Styles section under the Home tab on both Mac & Windows.

In Google Docs the styles section can be found by clicking the box between the zoom level and the font type.

When creating a new chapter, highlight the chapter heading, and then make it a header by applying the relevant style. If it’s the main heading make it “Heading 1”, if it’s a subtitle make it “Heading 2”, etc.

This has the added benefit of allowing you to easily automatically create a table of contents page, or to navigate through your 30,000-word manuscript with Word’s navigation pane, while also making your book format look professional.

You Need a Proper Book Format

Without question you want your book to stand out because of its invaluable content, stunning tone of voice, and laser targeted towards your audience.

However, don’t let your book formatting or grammatical errors get in the way of your book’s success. If you’ve written your book, and are ready to get it published, follow the guide you just read to make sure your manuscript isn’t full of errors.

For tips on how to format your book for Kindle, it’s best to follow Amazon’s comprehensive guide on the matter. It will help you design your title page on a different first page, your copyright page, trimming to the correct paper size, and the million other things you need to do to get your book ready for print.

Your Next Steps

Thirty years ago, it would have been impossible to publish a book yourself. Today you have all the tools you need to produce a flawless manuscript.

Take the time to review your book—and hire an editor and a book designer—to make sure your book formatting is perfectly professional.

If you’re ready to polish your book format and move on in the publishing process, here’s what you can do next.

#1 – Join your free training!

It’s not enough to put together a pretty book. You also have to know what to do once you’re done and how to go about making it sell! That’s where we come in.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Put together your launch team

Once your book is all polished to perfection and formatted correctly, you’ll want to start getting your launch team together. These are the people who will help take your book to the next level.

They’ll be the ones to leave Amazon reviews for you as well as help market your book so you can have the biggest, most successful launch possible.

Just remember to choose enthusiastic individuals who truly love your book!

#3 – Start your marketing plan

Marketing your book can be really hard without a solid plan of attack. Knowing how to build your author platform and get the word out about your book takes time and deep thinking – along with some helpful tips.

Sit down and create a calendar with all the social posts, ads you want to create, and even emails you want to send to your list. 

Once you have your plan together, incorporate your launch team to help you execute it.

Have you struggled with book formatting in the past? How did you figure it out?

How to Publish a Book in 2019: Thoroughly Detailed by a Bestseller

Historically, if you wanted to know how to publish a book, you needed an agent to get a traditional publisher to look at your manuscript.

In fact, many publishing companies won’t even open a manuscript if it doesn’t come through an agent. Which makes learning how to publish a book way more difficult.

What’s worse is even if they do open it, it’s still unlikely that your book will be published and sold in bookstores!

*Cue the groans and grumbles of irritation*

how to publish a book

So is there a better method?

Yes!

In fact, there is another way for your book to not only be published, but to even become a bestseller! This method has led to the success of many authors and is changing the book and traditional publishing industry.

It’s called self-publishing

Personally speaking, I’ve self-published 6 bestselling non-fiction books on Amazon, sold tens of thousands of copies, and continue to collect thousands per month in royalty checks.

The success of my books has been directly responsible for the strong performance of my business, which has grown to over 7 figures in less than 2 years.

Five years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at one of the “Big 5” publishing houses. This is no longer the case.

Not only do you no longer need one of the “Big 5” companies to publish your book, now self-published authors are actively turning down offers from publishing companies!

So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.

Better yet, making the decision to learn how to navigate the self-publishing world the right away can save you countless wasted hours.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

What’s the Difference Between Self-Publishing and Traditional Publishing?

It’s easy to look at these two publishing routes and get confused. Why would someone self-publishin when there are companies dedicated to doing it for you? There are actually many reasons. Here’s a chart detailing what you receive through self-publishing versus traditional publishing.

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the story X
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

How to Publish a Book in 2019

Because many writers get overwhelmed with the abundance of information about the self-publishing process, what it’ll cost, how to do it right, how to come up with a good book idea, and more, I’ve created a step-by-step comprehensive self-publishing guide that will walk you through the beginning steps of how to write your book all the way to how to self-publish it on Amazon’s Kindle (KDP) Network.

In order to learn how to publish a book, we’ll cover:

  1. Deciding Why You Want to Write a Book
  2. Writing Your Book
  3. Getting Feedback on Your Book
  4. Choosing a Book Title
  5. Hiring a Great Book Editor
  6. Designing a Book Cover that Converts
  7. Creating Your Kindle Direct Publishing Account
  8. Formatting and Uploading your Book
  9. Self-Publishing Your Book
  10. Pricing Your Book
  11. Forming a Launch Team
  12. Maximizing Book Launch Exposure
  13. Celebrate!

Let’s get started so you can get started!

 

Do you have what it takes to become a published author?

 

 

Click Here to Take the Quiz 

 

#1 – Deciding Why You Want to Learn How to Self-Publish a Book

What you need to decide first when self-publishing a book, is WHY you want to write a book.

I encourage going through this brainstorming process as it’s the only way to ensure that you’re 100% committed to writing a book (and you’re doing it for the right reasons).

Here are some questions for you to consider:

  • Are you an entrepreneur or freelancer with a new business trying to get a leg up on your competition by publishing a book?
  • Do you want to leverage your skills and knowledge to become a paid speaker or coach?
  • Do you have a well-established business and you want to write a book to diversify your income streams and land speaking engagements?
  • Or do you already have a successful story, and want to build an asset that will share the knowledge and skills you’ve gained over decades of experience?
  • Do you have a larger number of book ideas or prompts you need to start writing?

Action Plan:

Come up with at least 10 valid reasons why you want to write a book. Use the questions above as a starting guide to brainstorm.

#2 – Writing Your Book

If you’ve ever tried to write a book, you might have had moments where you’ve stared at a blank page for hours with nothing to show for it. Feeling frustrated, you resort to procrastinating and get nothing done!

This is normal, writing a book is hard work.

In fact, coming up with a book idea in general can be very tricky. But in order to start writing your book, you must develop a writing process. Here’s are some effective ways to develop the writing process:

  • Buy a calendar. The best way to have your book complete is to have a calendar that schedules your goals per day/week.
  • Create an outline. An outline is like a map of your book that provides direction to your story. It keeps you on track and ensures that your ideas are organized.
  • Develop a writing habit. Condition yourself to write at the same time every day. With this practice, it will soon become a habit that will make writing a book automatic.

To learn more tips on how to write, here’s a tutorial video of the simple process I use to write over 1500 words per hour:

Action Plan:

Create a resistance plan! Figure out which methods best filter out the negative noise to get you into the writing process.

#3 – Getting Feedback on Your Book

When writing your book, it’s important to get as much feedback as early in the process as possible. It’s essential to get this feedback in order to improve your writing.

As writers, it’s all too easy to retreat into your cave for a long period of time, spend countless hours writing what you think is the perfect first draft, only to find that a) your draft doesn’t make sense to anyone else or b) no one else is as interested in the topic as you originally thought.

Not only can a fresh set of eyes on your book help you catch typos and grammatical errors, but a new perspective can give you ideas for tightening up your story and making the theme more clear.

Giving your book to one (or more) “beta readers” before giving it to an editor and self-publishing can also cut down on the time and cost of paying a professional editor.

You can also use a beneficial piece of writing software like Grammarly so you can learn as you write!

Action Plan:

Reach out to a few friends who could provide good (preferably unbiased) feedback, and ask them if they’ll be willing to read a chapter or two (or the whole book!) as you finish writing

#4 – Choosing a Book Title

Contrary to popular belief, you should never decide on a book title until after you are done writing your first draft. This is because choosing a book title first often results in you “writing yourself into a corner” because you’re trying so hard to align your story to the title of the book instead of writing what needs to be written.

Don’t make this more complicated than it needs to be. The key to choosing a perfect title is: the simpler the title, the better. As you’re brainstorming ideas, always remember to keep it simple.

Your title should also be clear on what your readers will receive by reading your book. This is because experts state that a clear promise or a guarantee of results will further intrigue your readers.

book title checklist

Here are some questions to consider when creating your memorable title:

  • Is your title going to teach a high demand skill?
  • Can your title impact someone’s life?
  • Can your book solve a very difficult problem?

Action Plan:

Once you’ve narrowed down your book titles, send out an email to your friends and family or put a poll up to your audience asking what title they’d prefer. You could also ask a community of other authors what they think.

#5 – Hiring a Great Book Editor

Hiring a great book editor can mean the difference between writing a bestseller, or a mediocre book. Therefore, it’s important to take as much time as necessary during this stage of the process. To find an editor for your book, begin with your personal network.

Do you personally know any qualified editors?

Start there. If you don’t, then do you know someone who knows an editor? If you don’t have any luck finding an editor within your personal network, don’t worry!

Depending on your budget, you can either hire a professional book editor or hire a more budget-friendly editor from Upwork. But be careful and always check references and portfolios of work.

As a Self-Publishing School student, we will also provide you with a Rolodex of approved and vetted book editors who all do a great job.

No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum ($25 or so) to edit a few pages or a chapter of your book.

Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you.

If you don’t feel you’re a good fit following a sample edit, then let that $25 go and find an editor who’s going to work out rather than sinking more money into a relationship that might be a mistake.

Whatever you do, don’t give up during the editorial process! If one editor isn’t working out for you or meeting your needs, find another.

Action Plan:

Find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!

#6 – Designing a Book Cover that Converts

When it comes to self-publishing, a high-quality book cover is one of the most important elements that will get your book to convert into sales!

The reason is because your cover design is what readers see first and will immediately determine whether they want to read your book or not. “Don’t judge a book by its cover” simply doesn’t apply to actual book covers, as much as we wish it did.

The hard truth is that everyone judges a book by its cover whether they realize it or not. So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

You can find amazing book cover designers on freelancing sites such as:

Prices will vary depending on what type of service you want, but the end result will be well worth the spend.

Action Plan:

Find a book designer with any of these sites and your book will stand apart from the rest of its competition!

#7 – Creating Your Kindle Direct Self-Publishing Account

Amazon has a self-publishing service called Kindle Direct Publishing where you can create and manage your Kindle eBook, paperback, and audio books.

Amazon has recently acquired the well-known book printing company CreateSpace and they’re now merged as one.

This means you can now offer print books to your audience. It’s the best way to learn how to publish a book and start selling quickly, and I’ve used it for all my self-published books.

I highly recommend it for all new self-publishers! Setting up your KDP account is very simple! Start by following these steps:

  1. Visit https://kdp.amazon.com and create an account with either your existing Amazon account or your email address.
  2. Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.
  3. Once your tax information is complete, hit “Finished” and your account is complete!

Action Plan:

Follow these steps to create your KDP account! With this platform, you can figure out how to publish your book within minutes and soon have it appear worldwide!

#8 – Formatting Your Self-Published Book

If you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing forums where there are plenty of discussions on book formatting.

You can also use KDP’s free resources to help format your book. Formatting can be a frustrating experience for the uninitiated though, so if you have a few bucks to spare, you might consider paying someone to help you.

Also keep in mind that formatting will look different for fiction versus nonfiction books.

Typically, nonfiction books don’t have an indent between paragraphs but instead, they have spaces whereas fiction books are indented with each new paragraph, as pictured below.

how to publish a book formatting example

If you want to pay for formatting, Liber Writeris a low-cost, effective option for converting a Microsoft Word file to Amazon’s Kindle format. If $60 is too much, you can also find people on Fiverr to format your book for Kindle.

Just be sure you hire someone who knows how to format your specific book genre.

Action Plan:

Make sure your book is formatted properly by using the free online resource above or hiring someone who can handle the formatting process for you.

#9 – Self-Publishing Your Book

When you feel confident your book is ready for the public, you can create a KDP account and upload your book.

  1. On the KDP mainpage, locate and click on “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions”.
  3. Then, locate and click on “Edit eBook Content”.
  4. Finally, click on “Upload eBook Manuscript”, and upload your manuscript file from your computer.

Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon.

It’s highly recommended you also select two different categories your book might fit into so you can reach a broader audience.

To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose.

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors. Create your Amazon author central account after uploading your book.

Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click “save & publish” in your KDP book dashboard.

Afterward, you should be ready to publish your book! Just click “save & publish” in the book editing screen!

Action Plan:

Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.

#10 – Pricing Your Book

One of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from new writers is, “How much should my book cost?”

To answer this, my general rule of thumb is to have your book priced is between $2.99 to $5.99.To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period. 

Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.

Action Plan:

Find the perfect price by using this strategy that will attract your readers and best drive long-term success.

#11 – Forming a Launch Team

Your launch team is the group of people who are dedicated to helping make your book successful.

They should be a passionate group of individuals who are eager to make your book launch successful. Remember, one highly skilled team member is better than a group of mediocre ones!

To find quality candidates, here’s a questionnaire you can use to assess applicants and see if they’re qualified to market your book:

  • Why do you want to support my book?
  • What goals are you trying to reach with this project?
  • How would you market this book?
  • Which influencers would you reach out to and why?

Action Plan:

Create an application with questions that align with your thought process. Try to be open-minded with those who think outside the box – they may be the perfect candidates that can get your book to become a bestseller.

#12 – Maximizing Book Launch Exposure

It’s not enough to learn how to publish a book and be done with it. You still have to take action even after your official launch.

As soon as your book goes live on Amazon, be sure to leverage your launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are there to support your project and want to see you succeed. 

You might be surprised how willing they’ll be to help you if you just ask!

Here are some marketing initiatives you can assign your team and audience to do:

  • Share content from your book as blog posts across social media
  • Submit reviews on Amazon
  • Help build your book’s website
  • Reach out to influencers for a future guest post or podcast feature
  • Share a book review on their YouTube channel
  • Buy extra copies to gift their friends

The additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales!

Action Plan:

Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.

#13 – Celebrate Learning How to Self-Publish a Book!

Publishing a book is just the beginning. Depending on your goals for your book, self-publishing can get you more customers, free publicity, and establish you as an expert in your niche.

This can help you land speaking gigs and build a business within your area of expertise.

Your book sales can also help fund your lifestyle with passive income.

Dream big about what you want your book to do for you. When you have a vision for where you want your book to take you, it will be easier to take advantage of opportunities as they arise.

Getting clear on what you want will also help you to be more effective when expanding your network along on your journey.

What to do Next

Now that you’ve learned how to publish a book, it’s time to take action and bring yourself one step closer to your goals and dreams. Here are a few actionable steps you can take right now!

#1 – Learn more!

If self-publishing a bestseller is something you want to do, and you’re serious about changing your life and your business for the better by getting your book out there in the world, then you need to focus on learning more about the process.

Because without having the knowledge, moving toward success is very difficult – but that’s where we come in!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

#2 – Find your WHY and your topic

Ask yourself right now why you want to write a book. Having your purpose at the forefront of your mind for the duration of writing your book will help keep you focused and motivated.

Make a list of all the reasons you want to write a book and circle the one that’s the strongest; the reason you want to write a book that makes you excited about the possibilities.

Now what do you actually want to write about? Are you going for a fiction book or do you want to write a memoir that showcases your life’s most influential moments?

Jot down your goal or topic and get started on the next step.

#3 – Start your mind map

Yes, you’re already ready to start working that mind map! We’ll actually help you out a little bit and give you a couple free templates you can use to get started.

Organizing your thoughts on a specific topic can be really hard unless you have a guide to help jog some ideas.

You can download either our fiction mind map or our non-fiction depending on which topic you’re writing about. Just click on either below and start mapping your book!

Are you ready to learn how to publish a book? What’s holding you back from writing, publishing, and selling a life-changing book?

How Much Does it Cost to Publish a Book? A Detail of Full Expenses

You already know. There is a cost to self-publish a book. Much like with any worthwhile endeavor, you may have to sacrifice some cash in order to make more down the road.

“Remember to think of the cost of self-publishing as an investment, not a cost. [A book is] an asset that earns you money long-term.”

– Joanna Penn

It’s been an epic journey, from coming up with your idea to fleshing out the first draft of your book, and now, it’s time to launch your book out to the world for everyone to enjoy.

how much does it cost to publish

However, you may be wondering, “How much does it cost to publish a book?” Self-publishing has broken down a lot of barriers for writers and dramatically lowered the costs of publishing a book, but there are still some involved.

Since the explosion of digital books on Amazon and various other platforms like Kobo, iBooks, and Smashwords, first-time authors and professional authors alike can write, publish and promote their books for less than $1,000.

On the other hand, you can spend as much as $20,000 on self-publishing and book marketing costs if you have that kind of budget. Let’s break down the costs of the self-publishing process.

We’ll share some secrets to bring those costs down if you’re budget-conscious.

NOTE: We cut down self-publishing costs covered in this post by detailing the best methods for writing, marketing, and self-publishing a book in our VIP 2.0 Self-Publishing Program.

Learn more about it here

The Rise of Self-Publishing

If you’re an author dreaming of making your books available to millions of readers, you can make it happen. You only have to invest your time, some money, and a little bit of sanity.

The sky’s really the limit. Self-publishing on Amazon has made it possible for us to all fly with our books. Are you ready to make yours fly?

There are many factors that can affect the cost of publishing your book.

What it really boils down to is this: How much are you willing to spend, and how well do you want your book to sell?

The reason I ask these questions is because if you go cheap on everything, you could end up putting out a low-quality book that gets panned by bad reviews, and then it won’t sell.

When publishing on Amazon, quality sells. And yes, quality costs money. But there are ways you can creatively cut costs and still put out a quality book. Let’s take a look.

How Much Does It Cost to Self-Publish a Book?

To start, let’s look at a sample budget. Now, these aren’t the high-end numbers for self-publishing. You can spend as much money as you want — this is a list of budget-conscious pricing for getting your book done within a reasonable budget.

I’ll go into each of these in more detail, with links you can check out for yourself and find what works within your budget.

Take some time to shop around see where to get the best value for the best price.

However, these are some average prices you can expect when self-publishing your book.

What You NeedDetailsAverage Cost
Professional Cover DesignEach book NEEDS a professional cover. People judge books by covers and without investing in one, your book will fail.$100 - $600
Professional EditingEven if you're the best writer out there, your book will still need a fresh, unbiased pair of eyes on it.$300 - $1,500
FormattingA good book needs proper formatting for paperback, hardback (if you want this) and for Ebook. Luckily, this can be included with cover design at many design firms.$50 - $300
PromotionIf you want to run ads for your site or pay your launch team in any way, these are costs you will have to cover.$0 - $500
Author ToolsThis includes courses, building your site, automated email services, writing software, and more.$175 +

How Much Does a Book Cover Designer Cost?

Even though we’ve been told “you’re not supposed to judge a book by its cover,” the reality is, we do it anyway. The design of your book can often determine whether or not people will actually pay for it and read it. Your cover will make or break your book right off the bat. If there’s any one cost you don’t want to go cheap on, this would be it.

While it’s true you can outsource to someone on Fiverr and get a decent cover for less than $20, it pays to do your research and find a better designer who is going to deliver a cover that sells your book.

Cover designers aren’t just talented creators. Many who do it as a living have inside market knowledge and tailor your book cover for your specific genre.

If you do decide to go through Fiverr, check out this video Chandler Bolt recorded on how to use Fiverr.com to outsource your book cover design.

I would recommend setting aside a budget of at least $100. This isn’t to say that spending tons of money will get you an awesome cover, but going cheap may hurt your sales in the long run.

How Much Does a Book Editor Cost?

A high-quality book should always be edited by a real editor. Whether you hire a line editor or copy editor, you should get a professional to look over your work. Don’t try to cut corners here. Even if you’re a professional editor yourself with 30 years of experience, you need to outsource it to a professional editor.

Trust me: A book that contains typos will get bad reviews and sales will drop flat.

Love your book by spending the cash on editing. You can find quality editors at Upwork, or you can find the editors we recommend in our Preferred Outsourcer Rolodex if you’re a member of the Self-Publishing School community.

You can get a very short book, around 15,000 words, line edited for about $150-$250. 

Ghostwriting, developmental or structural editing will run you much more than that depending on the length of your book and the depth of edits you require — prices run around $2,000 for 100,000 words.

How Much Does Book Formatting Cost?

When it’s time to format your book, if you’re publishing on Amazon, you might want to get it formatted both for print and for Kindle. You can outsource the formatting of both your e-book and print book for around $60-$200.

Fiverr has some good formatters at reasonable prices. I’d also recommend asking fellow authors if they have any great recommendations for book formatters.

Once you find a book formatter you really like, hang on to their contact information for future reference.

How Much Does it Cost to Promote Your Book?

When it comes to spending cash on promotional sites, you could empty your bank easily. Set a budget for yourself and go with the best of the best within that budget.

Budgets vary but I’ll spend $29 on the low end for Buck Books and go as high as $1,000 if you add on a bundle of promo sites to launch your book. Again, this is a major money suck if you’re not careful; you can throw thousands into it and get mediocre results.

For the best results on several paid launches, I have used:

When it comes to paid promotions, do your research on the top sites that can generate a good return. Check out this detailed list of promo sites — some are free!

How Much Does it Cost to Record an Audio Book?

 Creating an audiobook can run you anywhere from $300 to $3,000 depending on the length of your book and who you hire to do it.

If you have a novel with multiple characters and want different people to read different roles, it can run towards the high end of the budget, especially if you’re using high-end talent.

If you have a good voice or acting experience and you want to give it a shot, you can purchase the basic equipment and record the audiobook version yourself. Check out this blog post for setting up your recording studio and doing it yourself.

Additional Author Tools and Expenses

Here are some of the basic tools for professional authors. This will add a price tag to your book, but many of these are just a one-time payment. Other tools will bill you monthly.

#1 – Book Publishing Courses

If you’re new to the game of self-publishing, take a course like Self-Publishing School or join our Mastermind Community, for everything you need to get started.

You could also look into taking multiple courses on Udemy.

But again, you can spend a fortune on various courses. I would recommend sticking with one course until you complete it and branching out to learn other skills after you get your first big win.

#2 – An Author Website

Building an author platform is a great consideration if you’re looking to expand your business, write blogs and promote your work. You can build an entire website or just a landing page with a call-to-action to get users to opt in.

It’s also important to capture leads to build your mailing list. A lead capture form on your website helps you find quality leads and determine your primary audience.

Here are some things you’ll need to look into in order to get started with building a website:

  • Hosting: You can sign up for hosting with servers such as Bluehost or Hostgator. The cost would be around $150 per year, which is very reasonable for website hosting. You will get a discount when you sign up for the first year, but pay full price when you renew.
  • Domain Name: You can purchase a domain name to secure your brand and start driving traffic to your site. Check out Name.com. A domain name will cost around $10-$15 per year.
  • Email Subscription Services:
  • If you want to collect email addresses, you’ll need to sign up for an email subscription service to manage your emails. There are several choices:
    • MailChimp: This is free up to the first 2000 subscribers. If you opt in to use their autoresponder service or other upgrades, you’ll have to pay around $10 a month depending on the number of subscribers.
    • AWeber: This platform costs $19 per month for up to 500 subscribers.
    • ConvertKit.com: ConvertKit has tons of value. Price is based on subscribers but starts at $29 a month for your first 1,000 subscribers. This is now one of the most robust sites for building an email list.

#3 – Publish Under Your Own Company

I’ve talked about this elsewhere, but there are perks to publishing your print book under your own company, instead of publishing with a CreateSpace (which has now merged with KDP) ISBN or another print-on-demand service.

The ISBN (the 13-digit number above the barcode at the back of your book) lets bookstores and libraries know everything about your book, including the publisher.

If you use a free, generic ISBN assigned to you by CreateSpace or Ingramspark, you’ll limit your chances of a bookstore carrying your own book.

Free ISBNs eliminate your ebook from being stocked on Overdrive, for example, which circulated more than 105 million eBooks in 2014 to public libraries all over the world.

Getting your own ISBN and setting yourself up as your own publisher will cost $295 for 10 ISBN codes, but it will help you access all distribution channels.

This isn’t necessary if you’re just starting out — it’s more important to publish your book and get it out there. However, if you are serious about building a self-publishing empire and making a full-time living from your writing, you’ll want to eventually invest in getting your own ISBN codes and setting up your own publishing company.

How to Increase Book Sales

We all want to make cash with our writing. It may not be the only reason we write, but self-publishing your own book is still an investment. And like any investment, it’s nice to get a return rather than taking a loss. Here is a list of strategies you can implement to increase your book sales and get more eyeballs on your work.

  1. Run a contest through Goodreads.
  2. Reach out to podcasters and influencers in your niche and set up an interview. This has proven to be a big game-changer for authors like Hal Elrod and Tim Ferriss.
  3. Run promos every 3 months. After your book has been at regular price for a while, wait three months and then drop it to 99 cents again. Set up some paid ads every other day for one week. Try using the KDP countdown strategy.
  4. Blog about the topics in your book. Set up a blog and get more traffic and interest in your work by writing about what you love. Traffic that lands on your page can be directed to your Amazon Author Page and that means more book sales!
  5. Write another book. Building a catalog of books is a great formula for generating higher monthly income.
  6. Apply for a spot on Bookbub. Bookbub is the big gorilla when it comes to book promoting. It’s expensive ($300 and up), but it’s a solid investment and you will make your money back on the promo costs. You can check out Bookbub here and sign up for an author account to get started.

4 Ways to Save Money on Your Book Costs

Self-publishing can be expensive if you let it. Here are a few tips to help you save on your book costs, both now and in the future.

#1 – Save Money on Book Formatting (if you dare!)

Write your ebook with Scrivener. Not only is Scrivener the number one author tool for writing and organizing your manuscript but, if used effectively, it can save you money on formatting costs.

If you’d like to learn more about how it works, check out this Scrivener Webinar hosted by Joseph Michael with Chandler Bolt. Joel Friedlander’s The Book Designer also offers a bundle of book design templates for both fiction and nonfiction.

These templates cost money but will save you money in the long run from outsourcing. I have personally been using these to do the formatting for my books.

It can be time-consuming at first but once you get the hang of it, you’ll save money on formatting costs.

#2 – Build a List of Email Subscribers

Although this topic deserves its own blog (or book), I’ll mention it here because if you build up an email list now, it can save you thousands of dollars in promotional costs down the road.

When you launch your next book, you’ll have hundreds or thousands of fans waiting for your next release.

Not only that, but these are the fans who will leave reviews if they join your book launch team and purchase your book the first week it comes out.

This drives your rankings up, and this drives sales even further. Sound good?

You can start to build your email list by including a link to a lead magnet in your ebook. A lead magnet is an offer of a free, valuable piece of content that readers will get if they go to your website and subscribe to your email list.

#3 – Barter When You Can

If you’re just starting out with self-publishing and you’re on a tight budget, look to barter services when you can. By coming to a deal where you exchange your services or something you have that is of value to people, you can save yourself lots of money.

As a writer, maybe you have some copywriting skills.

See if you can share some of that in exchange for design work from a cover designer. But it doesn’t have to be just raw skills that you barter — Dana Sitar got a cartoonist friend of hers to do the illustrations for her book in exchange for $50 and 10 percent of direct sales of the book.

It’s a decision she doesn’t regret, as the illustrations get her raving reviews. If you’re on a budget, you don’t need to fully cut back on the quality of your book.

See if there are possibilities to cut a deal and get the service you require to set your book apart.

#4 – Write a Great Book!

This might seem like an obvious tip, but paying attention to the quality of your book throughout the writing process is going to save you money. The better your book, the less you’ll have to spend on editing.

You will also gain a solid reputation as someone who writes really well. This means loyal fans will spread the word about your book and your blog, your email list grows, and any future books you release will practically promote themselves.

Well, almost.

Your Next Step

We are in a great era of self-publishing.

Anyone can turn their dream into a reality with just a few months of hard work, a bit of cash, and a great book idea. We’ve broken down the cost to publish your book so that you have a rough idea of what to budget. Writers have gone on to publish bestsellers with as little an investment as $1,000, while others have required up to $20,000.

It all depends what you prioritize and if you can save costs in a manner that doesn’t decrease the quality of your book.

While money matters, remember the reasons you want to self-publish your book: to get your message out there, build authority, and add something new to the world.

Spend what you can to make your book as high quality as possible. If your audience likes it, you’ll be sure to hit your goals.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

How much are you willing to pay to get your book written, published, and selling well? Let us know in the comments below!

Traditional VS Self-Publishing 2019: Everything to Consider Before Deciding

You might be about to make the wrong decision.

It’s scary. You want to or have already written a book and now it’s time to decide between traditional versus self-publishing.

Which can help your book see the light of day?

traditional versus self publishing

Traditional Versus Self-Publishing

You’ve finally made the decision. After years of saying “I should,” you’ve made the bold decision to finally sit down and write your book.

It’s a tough, yet brave decision. Sitting down to get your message out in the world will be one of the most challenging yet rewarding things you do.

But now that you’ve made this decision, you may be wondering: 

Should I approach a publisher and go down the traditional route? Or should I self-publish and become an indie author? Which is better, traditional publishing versus self-publishing?

Before the age of the internet, the only way a writer could get their book in front of millions was to send a book proposal and a query letter to a traditional publisher or agent. The writer hoped that day’s gatekeeper had drank their morning coffee, woken up on the right side of the bed and actually given your letter and proposal more than a 10-second glance.

Unfortunately, the likelihood of that happening was slim to none.

This resulted in brilliant people like yourself being denied the opportunity to share their experiences, stories, and knowledge with the world.

Talk to an Expert About Traditional Publishing Versus Self-Publishing

If you want to skip right to the good stuff, give one of our experts a call, explain what you want out of publishing a book, and they can help you decide which avenue is right for you.

This is a FREE coaching call designed to help you understand what you want to get out of this process.

Don’t make the mistake of pursuing the wrong path and wasting too much time – and even money in some cases. Just click the button below in order to schedule a call and discover whether traditional publishing versus self-publishing is best for you.

The Publishing Industry Is Shifting

Thankfully, this industry is changing for the better – at least for those of us who are savvy in self-publishing.

With the development of online marketplaces like Amazon, the publishing process has changed. You can distribute your book to everyone, regardless of what some traditional publishing house thinks about your idea.

You have a book inside of you and the world needs to read it!

Type of WritingWord CountPages in a Typical BookExample
Short story100 - 15,000 1 - 24 pages"The Gift of the Magi" by O. Henry
Novella30,000 - 60,000100 - 200 pages"A Clockwork Orange" by Anthony Burgess
Novel60,000 - 100,000200 - 350 pages"Harry Potter and the Sorcerer's Stone": by JK Rowling
Epic Novel120,00 - 220,000+400 - 750+ pages"Game of Thrones" by George R.R. Martin

Why Self-Publishing?

The publishing world has changed, and it’s time for you to reap the benefits. Here are seven reasons why self-publishing is the best route to take—and why you’ll think twice before dealing with a publishing company again.

#1 – You Don’t Have to Wait for Permission

With self-published books, you do not have to wait for anyone to give you the green light.

  • You decide when and how to publish a book.
  • You decide whose hands your book gets into.
  • You decide how successful you are.

In other words, you don’t have to convince any gatekeepers to allow your book to reach the global market.

“But, don’t traditional publishers have a good idea for what will sell or not? I mean, if they reject my book, they’re probably right that no one would want to buy it.”

Wrong.

Have you ever heard of Tim Ferriss’s book “The 4-Hour Workweek”? It has been a New York Times and Wall Street Journal bestseller for over four years. It sold nearly 1.5 million copies and has been translated into 35 different languages.

Oh, and get this: It was rejected by the first 26 publishers it was presented to.

Maybe you’ve also heard of a certain children’s book, the one about a young boy with a lightning bolt scar on his forehead who discovers he is a wizard. The ”Harry Potter” franchise is a patent bestseller, with the last four books in the series being the fastest-selling books in history. 

Yet it was rejected by 12 publishers in a row, and was only picked up because the eight-year-old daughter of an editor demanded to read the rest of the book. Even then, after the editor agreed to publish, they advised J.K. Rowling to get a day job as she had little chance of making money in children’s books.

Little did they realize the publishing success they had stumbled onto.

Now, just imagine all the other authors out there who stopped after the first 10 or 20 doors slammed in their faces, believing the lie that they didn’t have a profitable idea.

You cannot allow other people to determine your success.

Self-publishing gives you the avenue to do that. You and your readers decide the worth of your words, rather than one person at a publishing firm who may not realize the potential publishing success in their hands. 

#2 – You Can Publish Your Work Quickly

If you were to take your book to a traditional publisher, it would take years to publish.

For example, it may take up to six months for you to even hear back about the book proposal. And assuming they accept your proposal, it will take at least another year before the book is actually published.

With self-publishing, you can produce your content as quickly as you want. And in the Amazon Kindle store, you can publish a new book whenever you want. That way, you can share your work as quickly as you create it!

#3 – Bring Home the (passive) Bacon

Traditionally-published authors are typically paid an amount of money up front. However, once the sales come rolling in, they only get a small cut of the earnings. 

Why? Because they have to pay the publishing house, the editor, the marketers, the designers, etc.

But when you self-publish, you take in most of the earnings (save for the money you actually choose to spend on marketing, book production and publishing). On Amazon, for example, self-published authors receive 70% of the royalties for an eBook priced between $2.99 and $9.99. Now that isn’t bad!

#4 – You Form Invaluable Connections

Self-publishers around the world have gathered online and in person to provide a community that supports one another in publishing their work.

These connections become priceless as you meet other up-and-coming influencers like yourself.

“Wait—so where would I meet these people?”

Because self-publishing requires that you find your own editor, cover designer, formatter and launch team members, you end up connecting with people throughout your whole writing experience.

Self-published authors also gather on social media platforms, such as Facebook, Twitter, Instagram and Reddit.

The camaraderie allows people to expand far beyond what they could have done on their own, or what they would have been limited to with a traditional publisher.

#5 – You Control Your Objective

So much of a book is influenced by the motive that fuels it.

  • Is your motive to make money?
  • It is to launch a new career?
  • Is it to share your story?
  • Is it to become a public speaker?
  • Or, is it simply something to cross off your bucket list?

Remember, writing a book is hard work. And nothing is worse than seeing your hard work be transformed into something you didn’t want. When you self-publish, you are able to preserve the dignity and genius of your objective. No one is pressuring you to sell more books, or to taint your message so that it will reach wider audiences.

You are not pigeonholed or made to become someone you’re not comfortable with.

You write as you, and for you. And that is liberating. That is self-publishing freedom!

#6 – You Control Your Creative Concept

There are horror stories about authors whose ideas and voice became unrecognizable after they went down the traditional route. 

When you work with a traditional publisher, you don’t just sell them your manuscript, you sell them your idea.

Your book may become something you are not comfortable with. Or, your dreams for a sequel or a revision may be completely squandered if it does not comply with the motives of the traditional publisher.

But as an independent author, you retain total creative control. 

You are free to be expressive with your work. You are free to be vulnerable and controversial. You are free to be you.

When you self-publish, you also control who you write for. If you sell via the Amazon Kindle store, you can choose, and then tweak, your categories and keywords. You determine your marketing efforts.

With 45 percent of e-book sales going to indie authors, audiences are showing that they respect and want to purchase the ideas of everyone—not just those endorsed by traditional publishers.

#7 – You Control Your Future

Most people looking to write a book want to earn more money, gain more freedom or have a platform to share their ideas.

When you self-publish and have complete ownership over your ideas, you also have complete ownership over your future.

There is no traditional publishing firm to stop you from selling a supplementary online course that includes material from your book, starting a speaking career, re-releasing your book with a hardcover or audiobook, or even releasing an updated version of your book.

You determine the trajectory of your book, your ideas, and your publishing career when you self-publish.

Even Big Names Choose Between Traditional Publishing VS Self-Publishing

Though there are some benefits to traditional publishing, even some well-established and successful authors admit that the joys of being an indie author outweigh a traditional publishing deal.

So much, in fact, that big name entrepreneurs who have large followings and could easily get a traditional publishing deal are opting to go the self-publishing route.

These people include Pat Flynn, Jeff Goins, Joshua Fields Millburn & Ryan Nicodemus, Johnny B. Truant and James Altucher.

Why Go With Traditional Publishing?

As you can probably tell, we here at Self-Publishing School are huge advocates of being in control and ensuring you get all the money you deserve for the work you’ve put in.

That being said, sometimes traditional publishing will be the best option to fit your needs.

Here is why some people might opt to go with traditional publishing instead of reaping the rewards of self-publishing.

#1 – You have connections in the publishing industry

The chances of landing and agent and making it in traditional publishing is very low.

Because this market is very saturated and publishers really only publish certain types of books, those who have better luck with traditional publishing are those who have connections within the industry.

Bascially, if you know someone who is an agent or an editor at a publishing house, it might be beneficial for you to work with them in order to get published through that house.

#2 – You want the label

The best perk when it comes to traditional publishing is typically the fact that you can say you’re a traditionally published author.

Because you have to go through a number of different processes and rejections in order to “make it” with traditional publishing, it can be seen as a sign that you’re a better writer than others.

However, as much as it can sound impressive, it doesn’t always mean it is.

#3 – Distribution

Book distribution is much easier as a traditionally published author, mostly because you don’t have to deal with any of it.

Traditional publishing houses have very wide reaches and because of this, your book can reach a lot more stores in more places than if you traditionally publish.

#4 – Less responsibility on your part

If you’re the type of person who just wants to write the book but don’t want to worry about the title, cover, editing, or more, then traditional might be for you.

Keep in mind that traditional publishers do purchase the rights to your book when you get a book deal and therefore, can make you alter anything in it to meet their needs.

Meaning, your plot and characters can drastically change. If you’re okay with that, then traditional publishing works for you.

#5 – No upfront costs to you

Keep in mind, this doesn’t mean traditional publishing is necessarily “free.”

Typically, those who get traditional book deals receive an upfront payment of varying amounts. From there, the rest of the expenses fall on the publisher.

However, those upfront payments aren’t often big enough to cover your living expenses for the length of time it takes to get your book finished and out into the world. And that means you’ll still have to continue to work another job while writing and meeting deadlines in order to get your book done.

#6 – A slow and steady process

This can be both a pro and a con. If you’re not in a rush to get your book out into the world, then the slow and lengthy traditional publishing process might be a good thing for you.

Ultimately, Self-Publishing Will Change Your Life

It may be that, like quite a few writers, you’ve dreamed about working with a big-name publishing house all your life, and nothing will satisfy you until you get that experience. There is nothing wrong with that.

If you’ve identified this need early on, then maybe it’s best for you to go down the traditional publishing route. 

But let’s say you win the book lottery and get published. There is still no guarantee that your publisher’s efforts will get your work in bookstores or into the hands of the editors of your favorite literary magazines and newspapers. There’s also no guarantee in sales volume. 

However, self-publishing gives you an alternative path. It gives you an assured chance of getting your book out there. You have a better chance of seeing success in your sales and making an impact if your message resonates with enough people. Not to mention, you get to stay true to the vision of your book.

Self-publishing allows you the freedom, money, community and control to shape your life into one that you adore.

So, start writing your own bestseller today.

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish six bestselling books in a row…and use them to build a seven-figure business in less than two years. Click here to save your spot now!

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