SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins

Joining me today is my good friend Jeff Goins. Jeff is a full time writer living just outside of Nashville, TN with his wife, his son, and a border collie. Jeff is now the author of 5 books. Including the national bestseller The Art of Work. He is a podcaster and a blogger with his website Goins, Writer visited by over four million people from all over the world. If you Google “how to write a book” Jeff’s website is the number one result that comes up.

Jeff shares his writing process and how he has evolved as a writer. He also shares how much he loves writing and being a writer and how important words are in everything we do or want to do. We talk about the importance of preparation, writing outlines, and investing the work up front before writing. Jeff shares how he flushes out and explores ideas along with the importance of writing every day. He also shares his inspirational ideas about how to know when you are a writer and more.  

You can find Jeff here:

Goins, Writer
Jeff Goins on Twitter @JeffGoins
Jeff Goins on Facebook
Books by Jeff Goins
Wrecked
The Art of Work

Show Notes

[01:28] Jeff continues to write because it is his calling and purpose. It’s his purpose in life to connect people with ideas.
[02:05] Words have the power to change the world. Every great movement begins with words.
[02:41] His writing process consists of creating an outline and then writing at least 500 words every day. Blogging helped give him the discipline to write on a daily basis.
[04:55] Jeff wrote Art of Work then scrapped that writing and did a lot of research and then rewrote it.
[05:58] The more Jeff’s writes the more time he spends preparing to write.
[06:24] The importance of the process of thinking about writing and finding the right idea.
[07:38] Jeff spent 5 months doing the research for his book that will take him 6 months to write. He first starts with an idea and then researches and tests that idea.
[09:23] Have an idea where you are going before you start. Invest the time before you start writing.
[10:39] Jeff chases what he is curious about, but most of his books come from personal experience.
[12:12] When Jeff gets an idea he then reads about that idea to see if he can put a unique angle on the topic.
[13:42] Read a few books and figure out what is missing and fill that niche.
[15:31] Writing in a way that will connect with the needs of the audience. Jeff tests his ideas on his blog and social channels.
[16:39] Making sure that you are talking about the right thing at the right time for the right person.
[18:10] Entering into a conversation and realizing that you have something that these people need.
[18:32] What it means to act like a writer. You are a writer when you say you are.
[20:57] To become a writer, you own the title and then start writing. Think like a pro and you will act like a pro. Practice writing.
[22:38] Books get written by a slow and steady prodding process. It all begins and ends with words.
[25:26] How easy it is to get discouraged. You need to love it and write for the people who need your message.
[26:26] People who love the writing and hate the marketing and people who hate the writing and love the marketing. Jeff is a marketer, but he loves both. Marketing is part of a writer’s job.
[27:46] The best marketing is done before the book is finished.
[32:18] Begining with an idea and a reader and filling in the in between.

Links and Resources:

Goins, Writer
Jeff Goins on Twitter @JeffGoins
Jeff Goins on Facebook
Books by Jeff Goins
Wrecked
The Art of Work
Spsfreetraining.com
The War of Art by Steven Pressfield
Peak by Anders Ericsson
How to Win Friends and Influence People
Love Does by Bob Goth

SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder

Today, I am speaking with Eileen Wilder. She is a bestselling author, pastor, and coach who teaches women how to experience unstoppable self-confidence. After going through Self-Publishing School, she experienced breakout success publishing her first book The Brave Body Method on Amazon. Then eight months later, a publisher asked to acquire the rights to the book and released it nationwide. She has since gained national TV coverage, speaking opportunities, and out front placement at Barnes & Noble.

Through the success of this book, she has managed to serve more people than she had ever imagined. Although, starting wasn’t that easy. Eileen had an epiphany while at her grandmother’s funeral and realized she needed to do something great and share her gifts with the world. She still struggled with confidence, but was able to push through and build confidence through going through Self-publishing school and developing a powerful writing habit into her daily routine. Eileen shares her story, her book, and more with us on this episode.  

You can find Eileen here:

Eileen Wilder Website
The Brave Body Method
Eileen on YouTube
Eileen on Twitter @eileenwild
Eileen’s Facebook Page

Show Notes

[01:33] Eileen had an epiphany at her grandmother’s funeral and decided that she needed to write a book.
[02:25] Eileen asked herself if she was really contributing to life. She needed to speak the message inside her heart.
[04:28] How Eileen struggled with lack of confidence and had a gradual awakening.
[06:21] The habit of writing 1000 words a day in Self-publishing school helped give her confidence and discipline to accomplish her goal.
[07:08] Her routine consisted of waking at 4:30 and going to the gym. Then she would sit down and write for an hour and a half.
[08:18] Through focused time and doing it every day and eventually her book was finished.
[11:08] Through SPS she learned how to structure, write, break things down, and market her book.
[12:44] How Eileen became obsessed with finishing her book and completing her goal. The power of laser-like focus.
[13:54] The domino effect of having discipline in her life and the ripple effect.
[14:40] Mindset changes and not having limiting beliefs when it comes to completing goals.
[16:19] Don’t share your writing with the wrong people.
[16:34] Being yourself and writing with your voice alone.
[19:26] Finding someone to support you and not letting others discourage you. Eileen found a lawyer and language master that helped her with her book.
[20:34] Your book won’t be for everybody. How we are meant to speak to who we are meant to speak to.
[23:06] Naysayers and people who are contrarians or people who may be jealous.
[23:53] How other people can discourage you when you make a decision to do something.
[25:39] Eileen reached out to everyone she could when she launched her book. She gave out advance copies and invited people to write reviews. She emailed everyone she could. When she launched she had 114 reviews from this method. It also helped her confidence.
[27:07] She also posted on forums and did all of the online marketing she could including reaching out to friends who had bigger platforms than she had.
[29:53] She had a small email list when she started, but since the book has been out it grows everyday. She put a call to action in the book for sign-ups.
[32:18] How Eileen met her publisher at an event. After researching her success, he made an offer. This opened more distribution channels like Barnes & Noble.
[34:55] Eileen used a coach for the contract negotiation and she was given a great deal.
[38:15] Creating one-page sales sheets for books and being your own PR agent and approaching producers of TV shows.
[41:31] Getting on Barnes & Noble was the craziest thing that happened, along with a book signing there.
[43:21] Final parting tip is to go for it and share how you can serve others.

Links and Resources:

self-publishingschool.com
Spsfreetraining.com
The Power of Habit
Eileen Wilder Website
The Brave Body Method
Eileen on YouTube
Eileen on Twitter @eileenwild
Eileen’s Facebook Page

SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port

Michael Port an entrepreneur, podcaster, and keynote speaker. Michael is the author of six books including Book Yourself Solid and Steal the Show. The Boston Globe referred to Michael as an “uncommonly honest author” and Jonathan Fields has called him “a public speaking phenom.

Michael also hosts the Steal the Show Podcast and is the founder of Heroic Public Speaking and Book Yourself Solid School of Coach Training. He was trained as an actor and has been on television shows like Sex In the City and Law and Order. He especially shines as a keynote speaker and has even been know to offer live coaching sessions while on stage. Michael is a successful guy, and I’m really excited to learn about how he used his books to promote his speaking career and establish himself as an expert.

You can find Michael here:

Michael Port
Book Yourself Solid
Steal the Show
Books by Michael Port
Steal the Show Podcast
Heroic Public Speaking
Book Yourself Solid School of Coach Training

Show Notes

[01:34] How everybody was writing a book and Michael thought it was a natural progression for him to do the same.
[02:41] Being a writer and finding the right narrative. Writing as practice for writing.
[03:33] How Book Yourself Solid reached #2 on Amazon.
[04:49] The importance of organization and being perceived as the expert.
[05:10] Breaking all of the content down into sequential modules.
[06:06] The modular framework and how well it works. Along with the chronological and numerical framework and more.
[08:18] The framework combinations Michael used for his books.
[10:01] How stories and jokes often follow the 3 act structure.
[10:27] Playing the right role and stealing the show. Getting a standing ovation for all of your performances.
[11:39] How public speaking is like putting on a show and creating an experience.
[12:22] Selling more books if you are a great speaker.
[14:01] Numerical, number of keys, rules, sequential, chronological, modular, problem-solution, compare-contrast, 3 act structure, reference and combined are also possible frameworks for creating content for books to speeches.
[17:05] After Michael’s first book he got more money, more clients, and his confidence was boosted along with doors opening.
[22:39] The difference between a message book and a curriculum book.
[24:50] Having something to sell on the backend when writing a book.
[33:33] Using a book as a driver or a must and using other promotion methods are choices. The books promote your products and other methods promote the book.
[35:04] Finding your platform. The books are Michael’s platform.
[39:35] Going from the book to buying a program. Offer a free resource with an opt-in from inside the book. Then you can begin a funnel.
[46:15] Maintaining confidence and not getting discouraged from criticism. Deliver what you promise and ask if it is you or them?
[47:36] How Stealing the Show is designed to drive Michael’s business. He is driven to create this book.
[52:19] The best stories are the ones the audience doesn’t realize is a story until they are into it.
[53:08] Turning speeches into performances.
[55:33] Things like absolutes put holes in your argument.
[57:51] Knowing who you are to be a performer and strip away the armor be yourself.
[01:00:09] Do the work and don’t be a perfectionist. Due dates can also help with getting things done.

Links and Resources:

self-publishingschool.com
Spsfreetraining.com
Jonathan Fields
The 7 Habits of Highly Effective People by Steven Covey
Good to Great by Jim Collins
Think Big Revolution on YouTube
Tribe by Seth Godin
Duct Tape Marketing
Copyblogger
Art of Charm
Michael Port
Book Yourself Solid
Steal the Show
Books by Michael Port
Steal the Show Podcast
Heroic Public Speaking
Book Yourself Solid School of Coach Training

SPS 022:Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker

My guest today, is Daniel Decker. He is the CEO of Higher Level Group and an expert at platform development, book launching, and marketing for authors and speakers. He has worked with such notable authors as Jon Gordon, Michael Hyatt, Ryan Blair, Mark Sanborn, Crystal Paine, Allison Pataki, and Tony Robbins to name a few. If you haven’t heard of him, you have probably heard of one of the books he has helped launch.
 
We talk about his first book marketing venture, and how he crushed it and moved on to creating even bigger launches and platforms. We also talk about the importance of having a team, and how self-publishers still need to get out there and hustle on their own. Daniel shares the importance of offering something of value when trying to find promotion opportunities. He also shares his past successes and lessons learned along the way. He talks about platform building for speakers and authors and more.

You can find Daniel here:

Daniel Decker
Higher Level Group
Daniel on Twitter @DanielDecker
Daniel on LinkedIn
Daniel on Instagram
 
Show Notes
 
[02:10] How Daniel got started on the book side of things. He had an ad agency. His friend, Jon Gordon, wrote a book and they crushed it on marketing.
[06:25] Jon had a 4-week Today Show segment with ways to get your energy up. Taking it national worked.
[07:12] How Daniel focuses on relationship capital and adding value. He presented already researched ideas to producers which would help the producer as well as themselves for promotion purposes.
[12:52] If Daniel can help better the world and feed his family it is a win win.
[13:33] Daniel gets enough business by referral that he doesn’t really have to market his services.
[14:31] On the first launch the combination of everything was the key, but being on The Today Show really helped. They also ran a Dr. Weil ad.
[17:44] Being a giver and meeting Michael Hyatt through his blog. He offered to add value to Michael’s platform and proved that his ideas were good.
[19:03] The importance of leverage and having a special landing page instead of an AWeber form.
[24:00] Daniel takes every client as an individual and what their goals are before creating and condensing the campaign.
[25:38] How it’s harder for self-published authors to get on the New York Times list. Presales are important and distributing sales among retailers.
[26:54] Having a 50/50 strategy between pre-sales and launch marketing.
[27:39] Getting strategic with launches including using free books on the back-end.
[28:59] How the NYT list is not only based on volume. They are subjective.
[33:33] Methods for incentivizing offers and growing a mailing list. Using things an audience will perceive as value.
[34:33] How people tend to devalue their offers and how it is surprising how well it does.
[34:53] The importance of having a launch team.
[36:06] How people want to help other people succeed and help spread the message.
[36:40] Always offer something of value when you reach out.
[38:22] Having a launch team with a thousand people. Usually, 60 to 70 percent participate. How creating a launch team is not shooting yourself in the foot.
[40:02] Nurturing a launch team and asking for support and creating a net gain of book sales.
[41:16] Not burning people out by communicating only things that need to be communicated.
[42:18] Remembering that people are people and use your launch team strategically and be sure to engage with them.
[45:50] Asking a launch team to read and critique the book. Asking for reviews and to buy a copy. Taking the team on the journey with you.
[50:29] Partnering with charities and nonprofits as an incentive to get views etc.
[53:01] Long tail promotion strategies include defining who you want to be and where you want to go. Do you want to monetize the book or promote your core product?
[56:19] Having your book sales tracked by BookScan and metrics that publishers use to track sales.
[01:01:19] Daniels plan for using a publisher for his first book and self-publishing for his second book.
[01:05:08] Parting advice is to find a publishing plan and then act on it.

Links and Resources:

self-publishingschool.com
Spsfreetraining.com
Energy Addict by Jon Gordon
Dr. Weil
Michael Hyatt
AWeber
Platform by Michael Hyatt
Get Published Course Michael Hyatt
Platform University Membership Site
WishList Member
Bury My Heart at Conference Room B by Stan Slap
Nothing to Lose, Everything to Gain by Ryan Blair
Money Saving Mom
BookScan
Daniel Decker
Higher Level Group
Daniel on Twitter @DanielDecker
Daniel on LinkedIn
Daniel on Instagram

SPS 021: Using Books to Grow My Blog, Following & Online Business with Crystal Paine

Today, I am speaking with Crystal Paine from Money Saving Mom. Crystal is a wife, mother, speaker, and author of several books. Money Saving Mom is a coupon and blogging website about intentional living, finance, family, and business. Crystal began couponing while living on a strict budget while her husband was in law school. Her couponing and blogging eventually turned into her Money Saving Mom blog which exceeded her expectations and helped allow her and her husband to purchase their home outright.

Being around Crystal is contagious. She is just one of those people who you would trust to let your kids go to her house. I’m excited about this episode as we discuss how Crystal used her books to help promote and grow Money Saving Mom to phenomenal levels. Crystal wrote her first book The Money Saving Mom’s Budget when she was contacted by a publisher. She had a following, but she didn’t really know how to write a book and really didn’t understand the contract.

Her first book deal was a bit rocky because she did everything wrong, but it was a great learning experience. She shares her lessons and inspiration for writing a book the right way. Some of these include having a thorough plan, outline, and proposal. As well as having a ghost editor to help with cohesiveness, accountability, and input. With these experiences learned Crystal is now a book writing machine, and she shares all of this and more in today’s episode.

You can find Crystal here:

Money Saving Mom
Books by Crystal Paine
The Money Saving Mom’s Budget
Money Making Mom Book
Say Goodbye to Survival Mode
Show Notes

[01:34] Why Crystal decided to write her first book The Money Saving Mom’s Budget.
[04:43] Lessons learned included needing to have a plan before writing a book.
[05:31] On her second book she spent time finding the idea and then focusing on that topic and writing a proposal that outlines every single step.
[07:20] Using ghost editors made the full-length book process much easier.
[08:21] The editing process helped with accountability and organizing and strengthening the text.
[09:54] Having published books gives a form of legitimacy and credibility that opens up opportunities.
[11:18] Going through a publisher is not as strong an income stream as self-publishing.
[11:56] Crystal had to make the time to work on her books because she is extremely busy and it becomes a family endeavor.
[13:01] Getting up early helped with her first books. She wrote her third book from midnight to 4:00 am to find time to focus.
[14:49] Her husband also helped with the homeschooling and allowed Crystal to sleep in.
[16:51] She put together a marketing plan for her first book. Publishers expect you to do the work of marketing.
[18:27] She planned 7-9 months in advance and found hot topics to write on and promote on social media. She thought about the marketing while writing the book.
[19:33] On her third book she was honed in on marketing from the beginning including finding her target audience of overwhelmed moms.
[21:35] She focused on sharing the value the book would give people in the form of articles and creating awareness.
[24:00] Using a launch team also helps get the word out.
[27:58] The book has opened doors and helped Crystal’s confidence grow.
[31:05] Being a real person has been key to Crystal’s success.
[32:18] Crystal used Periscope to promote her 5-day Money Making Mom course.
[37:27] Crystal offered a free 1st-day offer on her courses. This was a great teaser that led to a lot of sales.
[38:13] Her biggest revenue is from email sign ups and blog readers which lead to affiliate sales.  
[38:56] Her books are also in the library which has led to readers.
[39:45] Giving away coupons and freebies from companies fell flat on its face until she gave away a chore planner. Focus on the freebie that will be the biggest incentive for people.
[44:02] Share your own unique gifts and your own unique story.

Links and Resources:

self-publishingschool.com
Spsfreetraining.com
Sell Your Book Like Wildfire
Periscope
Motivated Mom’s Chore Planner
Money Saving Mom
Books by Crystal Paine
The Money Saving Mom’s Budget
Money Making Mom Book
Say Goodbye to Survival Mode

SPS 020: How to Punch Worry in the Face with Mitch Matthews

I am really excited about today’s guest. It’s the man, the myth, the legend Mitch Matthews. Mitch is a speaker and entrepreneur and the host of the DREAM. THINK. DO. podcast. Mitch is an inspirational guy. He is a success coach and the author of Ignite: 3 Simple Steps for re-sparking Your Buried Dreams and Building a Plan That Finally Works. He is also the founder of the BIG Dream Gathering where people can get clarity on their dreams and goals and then build a plan that enables them to take massive action towards those goals.

Today, we talk about the worry, fear, and doubt side of writing a book. We talk about how there is a huge disparity of people who want to write a book compared to people  who have written a book. Circumstances sometime have something to do with it, but the main problem is usually mindset. Mitch shares his ideas about how to think better and to create the right mindset to crush our goals and dispel worry, fear and doubt. Mitch also touches on his 3 ways to punch worry in the face, tips for productivity, and hacks for getting that writing done.  

You can find Mitch here:

DREAM. THINK. DO. Podcast
Mitch Mathews Website
Ignite: 3 Simple Steps for re-sparking Your Buried Dreams and Building a Plan That Finally Works
Mitch Mathews LinkedIn
BIG Dream Gathering
Show Notes

[02:06] Things that get in the way of thinking better. Worry.
[03:59] How we get nervous right before publishing a book. Worry is why so many people never take the final step and publish.
[05:33] First step is to acknowledge worry. Sometimes we don’t even realize it has overtaken us.
[07:11] How fight or flight can be good when it comes to safety, but chronic worry has negative effects.
[08:19] How worry narrows our ocular nerve and makes us see less, great for escaping predators but not so much for creativity.
[10:45] Acknowledging the worry is there and then replacing it.
[11:14] Taking an inventory of what you are actually concerned about.
[14:06] How many of the things that people worry about can be overcome with training.
[14:22] Getting so caught up in the fear that you don’t take that first step.
[14:40] Distinguishing between good and bad worry.
[15:31] How journaling can help get a handle on the worry so that you can acknowledge it and make adjustments. A worry journal.
[16:44] Replacing the worry. If you are told to not think about purple cows, replace it with pink elephants.
[20:31] How worry is unproductive imagination.
[22:53] To replace worry ask yourself better questions.
[23:30] Asking what success looks like.
[25:51] Asking what I can control and what I need to let go.
[26:28] Step 3 is doing something intentionally. Worry may make us react in a way we don’t want to. After acknowledging worry and replacing worry, take intentional action.
[28:43] Having an action that you can take immediately even if it is only for 15 minutes.
[29:13] Giving yourself permission to skim a book in 15-minute chunks. Give yourself permission to listen to the book’s author on podcasts while working out or when you can fit it in.
[33:35] The difference between worrying and being tempted to worry.
[38:37] Giving yourself grace if something goes wrong instead of just going off track permanently.
[44:39] The importance of surrounding yourself with supportive people.
[46:21] Having other people’s back, so they will have yours and not defining your circle of influence to your zip code.
[49:04] Punching worry in the face. Acknowledge or write it down.  Replace it by asking a better question. Getting it out of your head and then doing something intentional or taking action to shift that state of mind.
[50:33] Acknowledging your worry may be the genesis of what you need to teach about. Teach the lessons you break through.

Links and Resources:
self-publishingschool.com
Spsfreetraining.com
Brendon Burchard | Declarations to Claim Your Personal Power
DREAM. THINK. DO. Podcast
Mitch Mathews Website
Ignite: 3 Simple Steps for re-sparking Your Buried Dreams and Building a Plan That Finally Works
Mitch Mathews LinkedIn
BIG Dream Gathering