What if you knew you could share the story inside you with an audience excited to hear your every word?
There’s a way to up your levels of success before ever writing the first word or your book. Actually, for some people, it’s even easier to up their chances of success than it is to write the book.
Let me explain…
When people hear I’ve written a book they often respond with, “I’ve always wanted to write a book!”
The next phrase is usually something along the lines of, “I’m terrible at writing.”
And in the back of their minds, the other hesitancy might be, “Who would even read it?”
It’s a scary thing to sit down and stare at a blank screen.
It’s intimidating to write that first sentence.
“What if I never make it to the last sentence?”
“What if nobody cares if I do end up finishing?”
Perhaps the biggest question of all: “What if no one reads it?”
These are real questions. Questions I’m here to answer.
It all comes down to branding.
A few decades ago books sold based on the quality of the writing. While that’s still true today, often books are sold based on the platform of the person writing the book. That’s where branding comes in.
If you’re in college maybe your brand is sweatpants and too much coffee, late-night Instagram stories, and weekend adventures.
If you’re in the world of business, maybe your brand is pristine suits, important meetings, and networking with the right people.
Either way, this is your passive brand. It’s the self you portray to the world without really thinking about it.
Of course, you considered what to wear this morning. You saw the still kinda clean shirt on your dorm room floor and decided to wear that to the exam.
Or you chose the darker suit to wear to your business meeting because you didn’t want to stand out too much. You probably made sure it matched your pants (always a good thing!).
But you probably didn’t think about it much more than that. And that’s ok!
Regardless of what you put on this morning, let’s talk about how personal branding can be the difference between writing a book and writing a book people read.
#2 – Active Author Branding
Active brand is the part of you that you intentionally choose to let the world see.
There are ways to do portray yourself that will greatly impact the influence you have. Influence brings followers.
Followers turn into fans.
Fans turn into avid readers…who leave you 5-star reviews that allow more readers to find you.
The following tips will help you develop intentional author branding.
#3 – Developing Your Author Voice
Your author voice is important. After all, it’s what the world hears from you. Yes,
you can alter this if you want to, but we recommend leaning into your natural voice so the you you’re showing the world is authentic and real.
Countless factors determine your voice:
Stage of life
Who you hang out with
Your past experiences
All of these and more play into your personal voice.
It’s how you talk, in person and online. It’s how you communicate to the people around you. The type of punctuation you choose. Even the emojis that consistently stay in the time box in your messages.
All of this factors into your voice.
But using voice to intentionally create your active brand goes a long way in establishing yourself.
If you don’t know what your specific voice is, go through some of the recent texts you sent your friends. Next time you grab coffee with someone, take note of how you naturally communicate with them. That’s your voice.
The next step is to implement that voice across all platforms. The social media outlets you use. The blog you run. The conversations you have.
People want to hear what you have to say, but more importantly, how you say it. They want to know you, not just the knowledge you bring.
#4 – Discovering Themes in Branding
Next up are themes.
These themes seem to run through your life and your writing.
When identifying the themes of your life here are some questions to ask:
What opportunities do you jump at the chance to volunteer for?
What type of movies do you regularly choose to see?
What books do you read?
What type of people do you choose to hang out with?
What stories do you love re-telling from your past?
These are the themes you’re passionate about. These are the themes that should dominate and infiltrate your writing.
Because readers can tell when you’re passionate about what you’re writing and when you’re not. Passionate writing engages readers.
Sarah Rexford is a Marketing Content Writer, working with brands to grow their audience reach. Four books into her writing career and with a degree in Strategic Communications, Sarah is passionate about communicating through both writing and speaking. Currently she trains under best-selling author Jerry Jenkins in his Your Novel Blueprint course. For tips and behind-the-scenes on her publication journey, follower her here! Instagram | Twitter | Facebook | Medium | Blog