SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki (Turning Your Book Into A Brand & A Board Game)

Joining me today is Robert Kiyosaki and is the author of over 18 books, including the best selling finance book Rich Dad Poor Dad, that has sold over 40 million copies.

Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator, and investor who believes that each of us has the power to make changes in our lives, take control of our financial future, and live the abundant life we deserve.

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Robert and his wife Kim created the CashFlow board game, and tried to market to a major game company who turned it down because they felt the game was “too hard.” Robert decided to write a catalog for his game and named it Rich Dad, Poor Dad. He brought his book to publishers in New York who didn’t like any of the concepts in his book and turned him down for publishing.

The husband and wife team decided to print 1000 copies of the book. At the time, no one wanted to sell self-published authors, so he called a friend who owned a car wash and asked him to put his books at his business. In two weeks, all two dozen sold. One buyer introduced the book to Bill Galvin, who purchased the remaining 976 books Robert had in stock.

Flunking out of high school because he couldn’t write, Robert has moved on to become one of the world’s most renowned authors. To make the grade, he had to follow his strategy “in high school, I sat next to the smartest girl. Today, that’s called cheating.” He returned from Vietnam and pursued his dream of being an entrepreneur despite his poor dad wanting him to become a pilot for a commercial airline. His philosophy is to have a best-selling book, not a best-written book. Robert also emphasizes that in order to become a best-selling author, you need to learn how to sell.

Listen in to find out how Robert Kiyosaki landed a spot on Oprah, how he became an international bestseller in a few months, and why the most critical choice in your life is to choose a good teacher. Learn why he wrote Rich Dad Poor Dad, why he didn’t like school, and why your greatest asset is your brain.

Show Notes

[01:52] Why Kiyosaki self-published instead of going the traditional publisher route.

[03:33] The story of how Robert brought his book to New York publishers and was turned down.

[05:40] How his book landed in the hands of Bill Galvin from Dallas, Texas.

[07:01] Oprah calls Robert while he was vacationing in Australia to ask him to be a guest on her show.

[09:27] Find out his story about coming home from Vietnam and his relationship with his dad.

[10:52] Why your greatest asset is your brain.

[12:40] Robert’s advice to those who want to write a book but feel they don’t write well-enough.

[16:09] Why he wasn’t failing enough and how he achieved failing 30 times a day.

[21:56] Robert chats about how learning golf is a part of rewiring his brain.

[23:46] Money cycles, crashes and predictions that are happening now with COVID.

[27:09] How he turned a successful book into a book series and a brand.

[29:40] When you’re writing your book, ask yourself, does this have the potential to be a brand?

[31:04] Public relations is cheaper than advertising. 

[34:25] Robert’s biggest thrill is hearing that a parent gave their child his book.

Links and Resources

Self-publishingschool.com

Spsfreetraining.com

Circle of Profit

Rich Dad

Rich Dad Radio Show

Classflow Classic Online Game

Follow Robert on Twitter

Robert Kiyosaki on Instagram

Follow Robert on YouTube

Chandler Bolt

Chandler is the host of the Self Publishing School podcast & the author of 6 bestselling books including his most recent book titled “Published.”. He’s also the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Self Publishing School made the INC 5000 in 2018 (#2,699) as one of the 5,000 fastest-growing private companies in the US. Through his books, podcast, training videos, and Self-Publishing School, he’s helped thousands of people on their journey to writing their first book.

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