Chandler Bolt [00:00:01] Hey, Chandler Bolt here. And joining me today is longtime friend Mr. Mac McWilliams is he’s the author of the book Coming Out Real Soon. You see it if you’re watching on the YouTube channel. And his backdrop is called Turn Your Passions into Profits The Proven Path for Building a Rewarding Online Business. You may also know know him as the affiliate guy. He’s got a podcast by that name and he’s really one of the best affiliate marketers in the industry. I think I’ve gotten a chance to work with Matt over the years in a lot of different capacities. In the early days he ran all of our affiliate stuff, which is a huge part of the reason why we were even able to get on the map and get to our first million and a few million dollars in sales for self-publishing school. And then fast forward to today, of course, kind of full circle is working and training our affiliate and business development team as these so that we can scale to multimillions per year from affiliate. So affiliates are something that I really believe in Matt McWilliams is something that I really believe in. So we’re going to merge the two here today and talk and give a little behind the scenes on his new book in this interview. So Matt, welcome. Great to have you here.
Matt McWilliams [00:01:14] Man. Good to be here. Chandler Thanks so much for having me.
Chandler Bolt [00:01:16] But so talk to me about why this book, how does this fit in with your business goals? Why did you decide to do this book? And you’re obviously spending a lot of time on it, a lot of energy on it, while at the same time having this big business. And it’s it’s a lot to manage. So why do this and how does this fit in with with your goals?
Matt McWilliams [00:01:35] Yeah, you know, it’s as much as anything. It’s a passion project. Yeah. I mean, there’s certainly there’s business goals. Please don’t misunderstand me, but like it probably would have been easier to write a book about, you know, that’s more towards like seven figure entrepreneurs who could become clients like you talked about working with your team or working, you know, like we did in the past, running your stuff. But for me, it was just this like I talked to so many entrepreneurs and I keep just hearing from them over and over again, like, you know, these these lies, these misconceptions, like the world doesn’t need my voice, you know, like there’s somebody saying the same thing. I would say there’s, you know, there’s enough messengers in the world. There’s, you know, or, you know, like, I love what I’m doing, but I’m not making any money. And then I hear people say in the reverse of that, like, Dude, my business is succeeding, but I hate it. I’m not passionate about it. And so that was kind of the genesis of the title, right? You know, but passion’s into profits, right? How do you turn your passions into profit was I see so many entrepreneurs that are on those two extremes, they’re passionate, but they’re not making any money. They’re making money, but they’re not passionate. And I wanted to come up with like, how do we merge those two together? And so the whole premise of the book really hinges on one belief, and that’s that the world needs your message, the world needs your message, but it’s not going to wait passively or patiently. The world needs your message, but it’s going to move on without it, you know. And so how do we take to that those passages, how we take that idea, that message, our life experiences, our unique life experiences. People forget sometimes how unique their life actually is. Nobody has ever experienced the exact same things that you’ve experienced doesn’t mean you can’t be empathetic. It just means nobody has your experiences combined with your message. And so how do we take those and actually turn them into a profitable business? So that was the genesis of this. It’s just years and years of hearing the same things over and over again. And I finally was like, I’ve got to get this out in the world in some way. And I know like you, you know, my personal belief is, Chandler, there’s no better way than a book. There are other ways. There are other ways. Just start a better way. And so we wanted to get this out in many hands as possible. Courses are great. You make a lot of money with courses, but, you know, hundreds of people would buy the course, we believe thousands, tens of thousands, even hundreds of thousands or possibly maybe, you know, hopefully we could buy this book.
Chandler Bolt [00:04:01] Yeah, that’s great. You talk about the personal passion behind the topic, behind this topic, which I think partially answers this question. But I’ll, you know, maybe ask it anyway just to see your take. And the book is not yet in. I haven’t got a copy as a result. I haven’t got a copy yet. And so I read it. So I don’t I don’t know the ins and outs of the book yet, but I think on surface value would be easy to say, Hey, what? Like you’re the affiliate guy, why not just write an affiliate book? And like, like I said, maybe you have some some of those components within this building your online business piece. But how did you decide on this topic versus just like straight in the pocket? Let’s write an affiliate management book. Yeah, everything.
Matt McWilliams [00:04:46] So I’m going to answer that question. Let me just say this. Like there’s ten steps in the book, right? Step nine is commit to monetize. All right. So we go all the way from clarify who you help to create consistent content was the step before that is commit to monetize and that’s a. Mindset thing. We talk a lot about the mindset. Not surprisingly, I’m talking about monetization in that chapter. So I talk about affiliate marketing and I talk about how to start the Philly marketing. Not surprisingly, being me, I feel like, I guess what chapter is the longest in the book? Because guess what’s chapter got the most cut from it? When I had to edit it, it was definitely chapter nine. We cut half the chapter because it was like 50,000 words long. It was a book in and of itself. Now, here’s a little hint. The next book will be all about that. It will be a lot of the stuff that we had to cut, you know, plus some elaboration there. So that’s a whole different thing. So this is step one. You know, this is step one. This is like, okay, how do you how do you even clarify who you help, who you clarify who your audience is? How do you learn how to lead them? How do you learn how to capture their attention in a noisy world? How do you create a community? Step two will be more into that monetization piece. So this is think of this book is how do you go from zero to maybe even six figures, low six figures. But that’s about as far as this book is going to take you. So I’ll just say this. If you’re a seven figure entrepreneur, book’s probably not for you. Go buy it for somebody who needs it, though. You know, I just say that, but it’s probably not for you. I’m going to take my entire business. Don’t buy the book. You know it is not going to serve you buy for somebody else. The next book, of course, will be more on that, like, okay, how do you know? I’ll go into more of the affiliate side. How do you go from making $100,000 a year to making $1,000,000 a year? The next book will be the okay. How do you now rapidly scale? We touch on it a little bit and step ten, start your own affiliate program and I share some of the benefits. But if if all I you know, if all I wrote was the seven pages, I write about running an affiliate program in this book. And that was my life’s message about affiliate management. I’m leaving a few things out, you know, like your team gets more than that and 5 minutes of coaching with me. And so, yeah, I mean, to answer your question, like that’s how it ties in. There is a lot of that in the book is again, there’s a lot about monetization. To answer your question about how this ties into kind of my bigger business goals. Yeah, we primarily our our business is primarily coaching people on affiliate marketing and coaching people on affiliate management. Most people in the world, 99.9% of the world is not ready for me. So this book helps him get there. You know, if I can get them to start a blog, to start a YouTube channel, to start a podcast, to grow an audience, to get their first thousand or to subscribers. Chapter four Step four In the book, if you read it and follow what I teach in that, by the time you’ve finished the book, you’ll have 500 subscribers. Are you going to have 10,000? Probably not. But you can go full time with the business with a couple thousand subscribers. You do not. There’s a there’s a lie out there that says, you know, you need 100,000 people. No, you don’t. I know people who make six figures with 3000 people on their list. All right. So you can go full time with a few thousand people. You can have that within a couple of months of reading this book. And so if I take you to that, naturally, you’re going to want to take the next off. Nobody goes, you know, I’m going to 60,000 on our business and making a little bit of an impact on the world. I want to stop now. No, you go. I want to have more impact. I want to make more money. I want I may have more influence. So you’re going to go to the next level and hopefully subsequent books will will take you on there.
Chandler Bolt [00:08:17] That’s cool. That makes sense. The the sequential kind of way of you’ve got the big passion impact book that will also accelerate people towards the next book or working with you further. And then it kind of reminds me of I remember John here in a story about John Warrillow, who wrote a couple of great books Built to sell. And then that last chapter, it sounds kind of similar to what you’re describing. The last chapter was about recurring revenue in your business, and he got so many questions about that one chapter that he then went on to write The Automatic Customer, which is about having recurring revenue in your business. Right. And so it sounds kind of similar where it’s like, I’m sure you already and will get so many questions about that last chapter on affiliate management and then that goes straight into the big book that kind of comes after that.
Matt McWilliams [00:09:05] So like I said in the original manuscript, I mean, chapter step nine was almost 50,000 words and we cut it down to about 12,000. Yeah, exactly. We cut it down to about 12, 13,000 words. The whole book is, you know, about 82,000, which is.
Chandler Bolt [00:09:20] All book.
Matt McWilliams [00:09:22] Almost three pages, don’t get me wrong, but it’s a fraction of what I originally wrote. So naturally, I’ve already got roughly half of the next book written because it’s just stuff that we cut for you. Like that’s the good news. And so it it’s very sequential and it’s, you know, like there’s ten steps in this. I think of it as like the first step. The first eight steps are very complete. They are complete. They are done like you are. You are good to go with those eight steps, nine and ten. It’s just like anything in life. It’s like it’s like, you know, how do you play football? I could I could explain to you how to play football in an hour, how to play soccer in about an hour. But now, like our daughters and travel soccer and the like, I coach our son. So he’s seven. I coach our son at seven. When I watch him, when I coach his practices versus what they’re doing and the 11 year old practices, it’s night and day. You know, I told like I told my daughter, she’s like, why don’t you coach me? Like, I can’t. Hmm. You are better than I am. I can’t coach you with this. So that’s what the next you are here.
Chandler Bolt [00:10:24] That’s cool. I want to circle back to affiliate stuff here in a bit and unpack kind of affiliate marketing. But first, I want to ask one more question on your process. So I think you did an awesome job of of something that we teach is is building buzz by creating in public. And you wouldn’t write back like I think as I was writing this book published the most recent book, one of the the 30 day rough draft challenge was, I think, inspired because about that time you were posting daily your word count. I’m like, this is genius. We need to include this in this challenge and have people post their word count daily. So you wrote in public and shared a lot along the way. What was the thought behind that? And then what were a couple of the biggest benefits from doing that?
Matt McWilliams [00:11:14] Yeah, well, to kind of set the stage for that, you have to question. I wrote this book in probably the busiest season of my life business wise. I had about a week and a half at the beginning of that season. That was over my Christmas break. Every year from right before Christmas through the first week of New Year’s, I take off completely and I started it. Then I was writing for like an hour and 20 minutes in the morning every day, cranking out stuff. I mean, I made it through, I don’t know, maybe 24,000, 25,000 words out of what ended up being 120,000 word manuscripts that we cut back. Like I said, I made so much progress. But now I’m like, I don’t have an hour and 20 minutes, hour and a half a day. I just don’t have it. And we came up with I met with our our CEO, our operations manager, who’s also a productivity guru. He has his own productivity platform. And like, what do I do, man? And he’s like, he’s like you, right? He’s like, find amount of time. You can just write for every day. I was like, 20 minutes. He’s like, Then write for 20 minutes. We actually decided on 17 minutes it. Whenever I hit a stopping point after 17 minutes, I was done. So I hit it at 1703. I was done. That gave me 2 minutes and 57 seconds to just kind of go through. I’m not going to edit, but I’m kind of just okay. And then I like to type the next sentence out, leave that kind of that cliffhanger in my mind. Right. And that was it. If I stopped at 19 and a half, I stopped in 19 and a half like that was it. I stopped when the time. Went off 17 minutes. You don’t have to write for hours. You do not have to be a professional writer. You’re the biggest proof of that. You know, you talk about your whole book is about the fact you don’t have to. It’s not about going to a cabin somewhere and writing for two weeks. You can do that if you if you if you’re able to. If I waited to do that, the book would still not be written. Like you and I wouldn’t be talking right now. They just wouldn’t. It would never have happened. I’m never going to have that kind of time, you know, with my business. So I wrote for 17 minutes a day to Michael, Anita, hold myself accountable, you know, to this. And immediately, I know what I’m doing. I’m building buzzed. You know, I’m not stupid. I know that this is like the pre pre sell, you know, the two years in advance selling of the book. So every day I took a screenshot, I popped open the word count, I popped in a screenshot, posted it on Facebook. And, you know, it was kind of interesting because like every time I would post, there would be more people commenting and more. And I started getting DMS like, Dude, I’m stealing this, I’m doing this. Do you mind if I do like mine if you do this? You know. And it was it was crazy. It started taking on a life of its own. I started getting messages like, Are you almost done? When does it come out? Do you have a publisher yet? You know, whatever the thing is like would ask, how did you write this? How did you do this? Like, can you can you send me your rough draft? I’d like to help you edit it, you know. And we hired a professional editor, but I also had I crowdsource the editing too, so I had extra eyeballs on it for concepts that maybe an edit a professional editor was not going to catch. And it was this amazing process, and it was 17 minutes a day. So that was my thinking was, yes, the building buzz. But more than anything, I knew at the end of the day, if I didn’t post a number that was higher than yesterday. I was going to actually get messages saying, where’s your workout? Where’s your workout? Where’s your workout? You know? And so it worked. I mean, the book got done, took me about I think it was 98 days to get it done. But I had an initial about ten day sprint or, you know, about an hour, 20 hour and a half a day and then 17 minutes a day every single day after that.
Chandler Bolt [00:14:41] That’s wild. That’s wild. I love that 17 minute a day method. Let’s switch gears to some affiliate management stuff. So I think this would be really helpful for folks is something that we don’t talk about a lot on the podcast. So can you give the big picture on what is affiliate what is affiliate management and having affiliates? And and our affiliate marketing, I guess I should say. And how can authors tap into this for for marketing their books? And this will probably segway into some of the stuff you’re doing to launch this book.
Matt McWilliams [00:15:19] Yeah. And, you know, we’ve done this for so many others, like we did it with Lewis Howes, we did it with Brian Tracy. We did it with people. You’ve never heard of Jeff Goins. I mean, that’s how you and I not connected initially, but kind of how we really took that next step and how we have worked with you. You know, Jeff calls me up one day and he’s like, you do affiliate management. Can you run the affiliate stuff from my book? And I’m like, I never thought about this for a book, but yeah, sure. And he’s like, you know, he had a publisher. He worked with Thomas now, and he’s like, I got to tell them how many books I’m going to sell. I said, 15,000. He’s like, I can’t tell them 15,000. My last book sold 3000, like 15,000. I can’t do it. I’m like, You tell him 15,000. I’m not working with you. I need you all in on this. So we did 22,000 preorders. You know, they almost didn’t print enough. You know, he told them 15,000. I think they printed 25, you know, and he almost like this was back before it was harder to print, meaning, you know, we have it now as we’re recording this. There’s I was just talking with somebody. They said there was a shortage of paper. Like they had to push back their pub dates. How do we run out of paper in America? But that’s a whole different thing. Like paper, you know, I’m not an expert, but how do you run out a paper? And so anyway, so that was the genesis. And we started working with all these people on their book launches. And, and effectively, if I can describe this in the simplest possible terms, newsflash, when you’re coming out with your first book, unless you are like an uber celebrity, you’re probably not going to get major media. In fact, you probably aren’t even more than likely going to get featured on Fox, you know, 42 in Des Moines, Iowa. All right. You’re not. It’s just reality. And people aren’t clamoring to interview podcast, you know, do podcasts with people they’ve never heard of. You’ll get a few if, you know, if you do the right stuff, you’ll get a few. But it’s really, really hard. So we went we leverage affiliates. You know, we’re expecting 80 to 90% of our sales to come from affiliates. And so how that works is, number one, you know, you got to get the affiliates. And the simplest way to do that, there’s a whole process that can take you through. But the simplest way we’ve got a report that you can download just if go to mountain gamescom for its first 100 if I pressed 100 and it walks you through where to find affiliates. So you reach out to people that you know, people you don’t know. You find people who promoted similar books. I call it the Amazon Rabbit Trail. You know, you go to Amazon if your books are already up on Amazon, here’s the thing. Amazon will tell you their air is unreal. They will tell you all the books that are just like yours. So then you click on that one and then you go find somebody that promoted that book. And then you go down the rabbit trail and you keep clicking until you just get tired. You can find thousands of potential affiliates that way. Okay, so that’s step one. You find the affiliates. Step two, they have to have a way to make money and they are not going to make money selling your book. Think of your book as a low ticket, a low priced lead magnet. All right. It is an attraction thing. It’s an easy thing for them to sell is it’s a $20 product, 15 to $25 product. I mean, the hardcover minds like $24. And if you think about that, unlike $1,000 course where people might bookmark it, come back to it a week later and go, should I buy it? I don’t know. They talk to their wife. Very few people are having existential debates about whether or not to buy a book. So it’s an easy thing for them to sell. Then they buy the book and it needs to take them through a sales funnel. And I know you know all this, Taylor, and you teach this stuff, but that’s where the affiliates make money is on the back end sales. So like for hours, for instance, we have tons of preorder stuff and I’m just going to go ahead and tell you, if you go through an affiliate, you’re going to go through a sales funnel and you’re going to get offered some other stuff. And if you buy any of that stuff. The affiliate is going to make a commission. So that’s how they make their money. And so, step one, you find the affiliates. Step two, you build the funnel. And then step three is you engage your affiliate, right? This is the affiliate management piece of the puzzle. Right. You stay in contact with them. You let them in behind the scenes. When you do your unboxing video, you know, when you get the box with your book, send that to your affiliates. Let them know how excited you are about the book. Record a video reminding them of the important dates, you know, for hours. For example, right now I’m already recording videos reminding them like they made sure the podcast dropped in the first couple of weeks in December. Here’s the launch schedule. Here’s when it’s important, because we have you know, my book launch is on January 10th. So there’s that Christmas holiday thing kind of messes it up a little bit because it gets noisy there. We don’t really want to go early in November because there’s the midterm elections and that’s going to suck up the news cycle for a couple of weeks. So we’re teaching them like, here’s why you don’t do this, why you do this, how to promote it. We created it. We have 57 social media graphics for them. You know, like all these things that we have for them, we’re giving them all of these resources, we’re giving them swipe copy, which is just email copy that they can copy and paste and tweak to fit their audience. We got four different versions. We got some for the entrepreneur, for the established entrepreneur, you know, isn’t quite we’ve got the two different audiences I mentioned earlier. They’re passion, but they’re not profitable and they’re profitable, not passionate. And we got another one that’s got a faith based angle to it because we have a lot of faith based affiliates and there’s a it’s not a faith based book at all, but there is an underlying current there for some of those people. And so we’ve got all these different, you know, resources for our affiliates to help them succeed because if they can sell, you know, if if we get 100 affiliates who each sell 50 books, my mouth cracked. That’s 5000 books. You know, having that army of people. Now, of course, we want 300 affiliates to sell, you know, 50 bucks. But, you know, even even at low levels, you know, 50 affiliates selling 20 books. I mean, a thousand books just like that if you do it properly.
Chandler Bolt [00:21:09] And what’s your take on I know we were talking about this a little bit before the interview, but what’s your take on? Because, you know, there’s probably some people who are thinking, hey, I’d love to do affiliate marketing, either with my book or with my business, but I don’t I don’t know or I’m not connected to these big heavy hitters. So maybe this is off limits for me. And then there’s maybe people who have a lot of connection. They’re like, Hey, I should only focus on these big connections that I have and, you know, should should I go small? Should I go big? Like, what’s your take on? Kind of. The winning strategy for both of those avatars.
Matt McWilliams [00:21:48] You know, to address the one who’s like, I got a lot of connections. Maybe we should just go all in on affiliates. Like, I’m the affiliate guy. I built my entire brand on the affiliate side. I don’t even think it should be all of your business. You know, I think you still need paid advertising. I think you still need SEO. I think you still need social media. Now, in my business, you know, affiliate accounts for 70% of the business. But, you know, I still have the 30% and like that 30% that pays for a lot of vacations. You know, it’s nice. So I don’t want to do away with that. So please don’t misunderstand me. I’m not saying just like only affiliates do all the other stuff. It’s not either or, it’s both and. All right. The flip side, you ask, like, what if I know nobody? You do not need to know anybody to go down the Amazon rabbit trail. I would I if I were picking a client and the client came to me and said, I have 500 people that I think could be potential affiliates. And Client B came to me and said, I have zero. Who would I rather work with? Well, the first one. But when I started my very first affiliate program back in 2005, we didn’t know anybody. We had zero connections. I had to reinvent this. Like there was like two blog posts about how to start an affiliate program. All right. There was no affiliate. I’ve got 512 episodes live right now. I think there was nothing like my stuff back then. It was 17 years ago, so I kind of invented it. And a year and a half later, we’re doing $1,000,000 a month. We didn’t know anybody. I did it by doing exactly what I’m talking about now, not the Amazon rabbit trail. That’s specifically for books. But we just reached out to our competitors affiliates and said, Here’s what I think, we’re better. Do you want to come join us? We actually didn’t pay more. I said, the reason we’re better is because we’re going to treat you like a person, not a number. The reason we’re better is you’re going to have my cell phone number. You’re going to get emails from me, not emails from the such and such affiliate team. That was that was my only angle. I didn’t have the angle where you were going to make more money, you know, in the short term. So find that angle. But on the Amazon trail side, really what you’re doing is you’re saying here’s here’s the effective message, right? This is the gist of the email. And you can try different things. But the gist of the email is, hey, I saw that you promoted like let’s just say it’s, you know, Joe Smith’s How to Grow Hydroponic Tomatoes book. Weird example of where the heck that came from, but whatever, you know, how to grow, how to grow, how to grow vegetables in an urban environment book. I’ve got a book about such and such that’s similar in this way, but different in this way. I wondered if you’d be interested in sharing it with your audience. By the way, we’ve got possible affiliate commissions for you to earn or a way for you to earn some money doing so. Let me know if you’re interested. That’s the gist. I don’t need to know, Sally. I don’t need to know her when I reach outer. The connection is I saw that you already promoted something that’s similar to my thing. I know we don’t know each other. Are you open to a conversation? And this is the big key. When you reach out with this email, especially these cold emails, don’t ask them to say yes. Don’t don’t try to get a yes response. It sounds counterintuitive. Don’t try to get a yes response. You just try to get him to say tell me more, or I’m interested, because that opens up a conversation. Because if you’ve ever gotten an email that if you’re those you watching on video, I’m like a whole page long right? You got a 500 word e-mail from somebody you don’t know. What do you do with it? Immediately delete that trashcan icon. You never read it. But if I write you a three sentence email, hey, I saw you promoted such and such. Just wondering if you’re interested in possibly sharing this with your audience. You go tell me more or can I have some more info? Now you’ve invited me to write you a 6 to 10 sentence, not a 17 paragraph, but a 6 to 10 sentence email about how it would benefit me to promote that and benefit my audience. So you’ve opened up a conversation so you don’t have to know anybody. And and if you do have connections and leverage those connections, leverage groups, leverage connections of connections, you know, once you start getting affiliates. Ask those affiliates, Hey, do you know anybody who might be a good fit to promote this book? That should be our number one source of new affiliates. Once you get even if you get ten, you go get ten, usually get 5 to 10 more. You worked your butt off to get the ten. The next 5 to 10 should be easy. It’s simple. You send them e-mail, hey, you know anybody? And then they’ll send some people. And the cool thing is that becomes it perpetuates itself because now you take those 5 to 10 and you send them the same email. Next thing you know, you got 32 affiliates and you really only worked your butt off to get ten of them. And so to answer the last question, I’m on a roll. To answer the last question, like big or small, it’s all of the above. You know, yes, you can get if you can land yourself a whale of an affiliate who can drive 3000 books, sign me up for that program. Right. But the majority of your book sales, majority of any sales from your affiliate program are going to come from the small to medium sized affiliates. We call it creating an army, you know, and the beauty to that army is my hope is this is not your last book. You know, you wrote this book. This is I know this my last book already talked about that. I have at least three more in me in the next four years. We were talking as a team last week. We’re launching three more books in the next four years. All right. So I want 90% or more of the affiliates that promote this book to promote my next one. Hmm. And that way, if I. If I lose, you know, a few if I lose even a big one, a big one probably made up 5% of my sales. So I go, darn it, you know, that kind of sucked, but it’s not the end of the world. And I see that people make that mistake. They’re like, I got 50 really big ones. Awesome. The odds of you getting all 50 of them back next time are slim to none. So you got to go out and build yourself an army. So you have that. You know, that perpetual growth. Hmm.
Chandler Bolt [00:27:25] That’s great. We’re coming up on our time. So I only ask a couple couple of final questions. One is just super, super practical and personal. So, you know, we have a we’ll do a few million dollars in sales from our affiliates and partners this year. What’s the one thing that you would do if you were us to take that number closer to 6 to 10 million in 2023?
Matt McWilliams [00:27:53] Yeah. What am I supposed to talk to your team about? What’s on the agenda? I can’t tell you that now. Honestly, I’ll share what I’ve already told them. So I can’t. I can answer with one. I can answer two because they’re connected. Number one, make it. And you know this make it ridiculously easy for your affiliates. And I know there are some tech you know, some tech stuff, and this applies to anybody. So I’ll just open it up like you got to make it stupid, easy for your affiliates. The sign up process, the onboarding process, the getting their resources process and make it easy for your team to be able to scale rapidly, like to be able to add two, three, four or 500 affiliates in the next six months. And then the second thing is, you know, doing what we call open, open events. So whether it whether it’s a launch or webinars or summits or whatever, it doesn’t matter. Workshop doesn’t matter what you’re doing. But doing them open. And what I mean by that is, you know, you guys have succeeded, as a lot of people have, by doing these one on one webinars where, you know, you have Joe Smith and he hosts the webinar, Joe’s on and Joe offers, you know, a really good bonus and Joe’s sending it to him. And that’s a very homogenous audience, but it’s very limiting because the reality is the majority I shared this with the earlier like look at like our clients, the overwhelming majority, 60, 70, 80% of their sales come from people that are not big enough to do that individual webinar. They’re going to drive to three or four sales. And you can’t do you can’t do a bunch of webinars that generate three sales, but can you have 30 of them do one webinar that generates 90 sales? Yeah, that sounds a little bit better. Yeah. So you do these open these open webinars and it creates this buzz. The webinars themselves become like mini launches, like, we just did this. I don’t think you’d mind me mentioning his name because he he he told me I could mention anything I wanted to. Joseph Michael, who had no, you know, you guys are going to do some stuff together, which is awesome. We did first one. We’re working on that for just a couple of weeks. First open webinar, I think I think it was like even to be in. What we did was we did four. We do a four for four model. So four days of promo, four day you, then you have the webinar in the fourth day, four days of replay, four days of open cart. So basically becomes like a 12 day launch. Now he has different products and things, so we do one of those every single month. Did the very first one. I think we did something like 60 or 70 or 80 sales that were the exact number. I think there was 45 live on the webinar, another 20 from the replay and another 20 from Open Cart. And so that was all from like no affiliate had more like four sales. It’s just a boatload of people with one, two, three, four sales, but on a whole 80 sales, you know, and so that supercedes that. It creates that vibe for the affiliates, you know, and that and he’s doing it. There’s like 500,000 people on the webinar. So he’s stoked and the energy levels up and the comments are going like Boo Boo, Boo Boo every time he says Leave a comment instead of there being like 14 people. And it’s kind of like a, you know, a dead room. They’re going so fast, you can’t even keep up with them, you know? So that that would be my advice, which I’ve heard.
Chandler Bolt [00:31:08] That’s awesome. Yeah. We get we get our our first group webinar next week, I think. And so as at the time of recording this. So we’ll see how it goes. I’m excited for it. Matt, what will be your parting piece of advice, knowing what you know now to the matt of years ago, before you wrote this book and to all the other Matt’s who are thinking about writing their first book.
Matt McWilliams [00:31:32] Start it right now like today. I write it for bright for 10 minutes. Don’t write an outline. Just write that. Write the introduction. I started with the dedication because I knew if I could write. It was weird because the dedication of the book is the Steve Jobs quote, you know, the one the ones who will change the world or the crazy ones. And you know this to the crazy ones who are who are bold enough to think they can change the world because you will. I mean, a butcher that you have to go read the book. You know, I wrote that when I got it. This is going to be easy. I would have just I would have you said let’s just say the matter of eight years ago. I would’ve written this book eight years ago. Hmm. That’s the only advice I would get was like, start today. And there are no I mean, I’m telling you right now, I ran two launches, two product launches, over $7 million, which I promised you are exhausting and time consuming, as you can possibly imagine in the midst of my kids soccer season, while also going through a personal transformation in my health right in the midst of a frickin pandemics, I don’t want to hear excuses. That’s what I would tell myself. 17 minutes a day, maybe yours is 12 minutes. I don’t know. Whatever it is. Just like start. Maybe I wrote it in 98. Maybe it takes you 150, but it can you like, if you think about it, like you can 12 minutes a day in 30 days, you could be a fifth of the way down with your book is better than being 0%, which is where most people stay. So, I mean, that would be the only advice I can give to start now. Like, literally, you are listening. Turn me off, buy the book first, preorder the book. I wrote the book, then turn this off and go start on the book. Don’t do anything else until you finish the book. You know, in terms of like thinking about books and I’m going to write about it and studying it and just just want to just like, do it. I mean, like speaking to the choir, right? I mean, do it.
Chandler Bolt [00:33:22] Oh, yeah. Write about the shutdown with main ins. Just get started and there’s never a perfect time. Hey, you mentioned you mentioned pre-ordering the book. Where can people go to buy the book to preorder it? Or if they’re seeing this after the book’s ready, come out to buy it and all that other good stuff.
Matt McWilliams [00:33:41] Yeah. Super special link guys. Passion’s into profits. Booking.com, Ford slash, esp s I. What do we all just talk about? You’ll know what’s going to happen. Do I need to clarify? No, I don’t. You know what’s going to happen, right? And so https://passionsintoprofitsbook.com/sps. Make sure you guys go there, grab a copy there. We got tons of extra goodies, like whether you whether you make Chandler any money on the back end or not. You know, tons of freebies on the front end, like depending upon when you orders like almost $1,000 worth of preorder bonuses. So make sure you guys get it, get it while they’re getting as good and you can buy it through any of the major retailers and all that fun stuff too.
Chandler Bolt [00:34:25] So say that one more time.
Matt McWilliams [00:34:27] https://passionsintoprofitsbook.com/sps
Chandler Bolt [00:34:31] https://passionsintoprofitsbook.com/sps. Check it out, guys. Grab a copy of the book. Matt, you’re the man. Appreciate you.
Matt McWilliams [00:34:42] Thanks for having me, buddy.