SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic)

Posted on Aug 18, 2021


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Meet Jeff Brown

Jeff is an award-winning radio producer, and personality turned podcaster since 2013 after a successful four-decade career in radio. He created the Read to Lead podcast, becoming one of the top business podcasts. 

Creating a Book from His Podcast

Many of his friends and colleagues would ask him when he decided to write a book, but the thought of authoring a book and the process involved was overwhelming. Finally, he was approached by his co-author, who was interested in using Jeff’s platform to distribute his book. Jeff enjoyed working with his co-author and created his book named for his podcast.

Co-authoring a Book

For Jeff, co-authoring a book was a no-brainer. His experience with telling other people’s stories lent a great partnership to his co-author Jessie, who is a research guy. Jessie also had a writing background, so their skill sets complimented each other, making them an excellent team to write a book. First, they decided to build a framework around the book before they started writing. Next, they went down the conquer and divide path for the work ahead.

Setting a Schedule to Write Your Book

Working backward from their publishing deadline, Jeff and Jessie decided to create a word count per day they would have to write to finish their book by the publisher’s deadline. This was the easiest way to know that they were on target with a goal of a daily word count.

Listen to find out how Jeff plans to use his book inside company culture, how Jeff created his launch team, and why he decided to use a traditional publisher for his first book.

Show Highlights

  • [02:30] Why he decided to create a book from his podcast. 
  • [04:20] The pros and cons of working with a co-author.
  • [08:25] How they set a schedule for writing their book together.
  • [11:52] Designing their book for people to become better readers.
  • [14:02] How his book will contribute to his business goals over the next few years.
  • [16:47] Creating all-day or half-day workshops for companies centered around his book.
  • [20:42] Getting the book deal with his publishing company and using his platform to support book sales.
  • [29:20] The importance of asking people to endorse your book
  • [34:55] Creating social media around your book that connects with people. 
  • [38:00] Believing in yourself and taking action to do what you set out to do.

Links and Resources

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