SPS 001: Getting Noticed in a Noisy World with Your First Book, with Michael Hyatt

My guest today is Michael Hyatt, who is one of my favorite people in our space. He does things absolutely the right way and always works from a place of integrity and quality. You may recognize Michael as the author of the New York Times bestseller Platform: Get Noticed in a Noisy World and the coauthor of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want.

In addition to being a highly successful author, Michael has worked in nearly every facet of book publishing in the 30 years since he began his career at Word Publishing (which was a part of Thomas Nelson) while a senior at Baylor University. Perhaps most notably, he played a large role at Thomas Nelson Publishers, which is the largest faith-based publisher in the world and is now part of HarperCollins. Michael was the company’s CEO from 2005 through 2011, and remained there as chairman until the company was sold in 2012.

Our conversation today includes Michael talking in detail about his experiences with the writing, publishing, and publicity processes. As you’ll learn here, his first book came very close to never being published, and only his own tenacity and persuasiveness saved it.

In addition, he’ll offer incredible value in the form of advice for anyone interested in writing or publishing a book. He explains, for example, why having your own platform is more important now than ever before. He also offers recommendations on topics such as starting with a blog (using social media instead is “like building a house on a rented lot”) and why you might want to rethink those gorgeous, image-filled emails to your mailing list.

For all this and much more, listen in to this episode of the Self-Publishing School podcast!

You can find Michael here:

Michael Hyatt on LinkedIn
@michaelhyatt on Facebook
@MichaelHyatt on Twitter
michaelhyatt on Instagram

Show Notes

[01:30] – Did Michael know that his book Platform would launch a whole arm of his business?
[02:07] – Michael takes us back to the very first book he wrote, in 1997. He explains all the difficulties and struggles involved in both writing and publishing the book, and reveals that it came very close to not being published at all.
[06:09] – How long a span of time did Michael’s 1,200 interviews on the book take place during? As he answers, he reveals the intensity of the publicity process.
[08:22] – Michael explains what he means by going into “sales mode,” and shares some of what he did to publicize it and build his audience.
[09:33]- We hear why Michael thinks his book went from something relatively few people were interested in to something that went on to sell hundreds of thousands of copies.
[10:43] – Chandler zooms in on two things Michael has said: speaking in sound bites, and making the host sound good.
[12:20] – We zoom back out to learn about Michael’s time at Thomas Nelson. He explains his experience in working in just about every facet of publishing. He then explains the dramatic change in publishing between 2006 and 2009.
[15:18] – What are some of the biggest takeaways from that period that Michael now uses? He reveals that publishers now count on their authors’ platforms.
[17:02] – Michael clarifies what he means by a “platform.”
[18:40]- We learn more about platforms and how someone who’s just starting out can begin building their own platform. He recommends starting with a blog, and explains why.
[21:44] – Michael talks about his audience-building methods he uses or recommends. He emphasizes the importance of having an email list, and creating an opt-in magnet.
[25:50] – Does Michael think that the power of email is fading, or is it here to stay? In his answer, he discusses why he has recently switched from beautiful, HTML-based newsletters to text-based email without images.
[27:30] – We hear what triggered all of the changes that Michael made a month ago.
[28:35] – Michael takes a deeper dive into content and its creation. His blog is his workbench, he explains, and the ideas that work there make their way into other content such as his podcasts and books.
[32:08] – What is Michael’s rhythm or process for creating content?
[34:17] – Previously, Michael was more of a rhythmic writer; now it’s more system-based. He explains how his system functions.
[37:01] – Michael’s content team has three people in addition to him. Here he explains his process for finding good people who stay for a long time.
[40:23] – Because Michael came out of the world of book publishing (where every piece of content is assembled by a team), having a team help create his content feels natural to him.
[43:11] – We learn what Michael recommends for someone who is just starting out and wants to get noticed by a publisher.
[44:42] – In answer to the final question, Michael offers his parting tip for someone looking to publish their first book: write a book proposal for yourself. Not doing this is “like trying to build an addition onto your house without a blueprint,” he explains.
[46:45] – Chandler has a free gift for listeners: a copy of Book Launch (FIND AND LINK THIS). To claim your copy, go to spsfreebook.com! (FIND AND LINK THIS)

Links and Resources:

Michael Hyatt on LinkedIn
@michaelhyatt on Facebook
@MichaelHyatt on Twitter
michaelhyatt on Instagram
Platform: Get Noticed in a Noisy World
Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want
The Millennium bug
Platform University
John Maxwell
Charlie Wetzel

You might also enjoy:

Disclosure: Some of the links above may contain affiliate partnerships, meaning, at no additional cost to you, Self-Publishing School may earn a comission if you click through to make a purchase.

Chandler Bolt

Chandler is the host of the Self Publishing School podcast & the author of 6 bestselling books including his most recent book titled “Published.”. He’s also the founder & CEO of Self-Publishing School, the #1 online resource for writing your first book. Self Publishing School made the INC 5000 in 2018 (#2,699) as one of the 5,000 fastest-growing private companies in the US. Through his books, podcast, training videos, and Self-Publishing School, he’s helped thousands of people on their journey to writing their first book.


What is Self-Publishing School?

We help you save time, money, and headaches through the book, writing, marketing, and publishing process by giving you the proven, step-by-step process and accountability to publish successfully. All while allowing you to maintain control of your book–and its royalties.
Learn to publish a book to grow your impact, income, or business!


What do you think?

Drop a comment with your own tips, advice, or thoughts on this blog post — we may even update the post with your ideas! Knowledge sharing is how we all get better.


  • Pingback: i need viagra
  • Pingback: cialis pills india
  • Pingback: cialis 20mg dosage
  • Pingback: tadalafil cost uk
  • 4 sure fire discovering the Perfect associate with

    have you been through the going out with landscape, to name get disillusioned time and again? content definite you previously. them hard to find the perfect night out unless have a great successful online dating introduction. most likely convinced that nobody must have you or you just experience charmdate review nonwinners. slightly you want a date for entertainment or a romantic relationship, you’ll need a great concern.

    need to started on that the wrong manner, there is a constant meet the most suitable end user. you will probably be suffering from depression in addition to the worried, on the other hand can contend with this boundaries. producing terrific imagery, a top notch tagline, an appealing show concept and an interesting introduction provides perfect this day as well as.

    First you are looking for a good online dating site. give preference to the best a regular membership repository and a zero cost register to try them out. if you pick one that hidden clauses the best attentiveness, went through the web site. for anybody satisfied with what you see, you may acquire. as soon as you sign up, You need take into consideration a catchy present screen company. take some other video panel terms and hear solutions grabs your actual affection. whether or not this something you actually like, just change it at for it to be the one you have. why not alter the terminology to fix the customer. make use of something decorative of your job as well as urban centre, on the other hand your name furthermore urban world. Now you need to think of an experienced tagline. It a one lining term that goes with your computer business name that says what you are about. it really a intro keeping these businesses hoping to earn more. see to it it is not multiple heading, simply because an excessive information and facts associated with tagline gets you block for good. You even though tagline to see the attention of your needs people you will want to be contacted and also. the ultimate way to come up with a good tagline is to obtain alternative peoples taglines. you must add few terrific digital photography for one’s concern. in the event wear maintain involving the past ones, make new shavers that are clear without having yellow eye ball. a professional visuals are normally the simplest, thus value for money. Make sure the good news is clear bet of see your face. outfits clothings when showcase the. require newly released photographs that you can demonstrate some, and insure nobody besides is in these you. you have to not supporting everything associated with illustrations. crafting an excellent shape is the biggest difficulty coming from all. the car hard to think about buying say after you wanting to mode aboard a tv. the best approach is to imagine you are finding a partner the very first time at the cafe that you would like. pretend that an individual refined yourself to your partner. That how we want to write your good personal. that when article your trusty report, You like it to be intriguing and not fantastically dull. use a little laughs in buying it. the most suitable profile could 200 350 words. The first 150 200 words being about yourself and the remainder of the you desire your partner about what in. really should you try this advice, you now have the great probability of dating good particular. You will also have a choice and you will get to e-mail the golf shots. with the 4 guaranteed affordable the perfect marry. you should never extend your new woo contact real, personal call up or where you work. if you’d prefer task, hold off until you know it considerably better. make use of cellphone and even a end up paying phone. if you think maybe uncomfortable with chore, Abort each court. always be you come across them in a people establishment as well as provide companion their valuable cell phone number. these pointers will go along strategie when searching for that find each other attractive people.

Comments are closed.