Your book is finished! Congratulations! You wrote, edited, and polished that little guy until he sparkled. You agonized over every pixel of your cover and formatting. Maybe you even plotted out a series of sequels. It’s ready to go! Now you need to know how to price your book.
With all of that time and effort put into your book, it’s priceless to you. But what’s it worth to everyone else?
Let’s talk about how to price your book properly.
Deciding how to price your book can be tricky. It’s more of an art than a science. Factors you consider in choosing how to price your book might include what you’ve invested, the market, the trim size, the format, the genre, your competition, the mode of sale–deep inhale–the time of year, your business goals, your sales goals, and countless other elements.
It’s a lot to sort out!
Before you get overwhelmed, let’s break down why careful book pricing is important, and how to price your book successfully.
This Guide to How to Price Your Book Will Cover:
Why You Should Know How to Price Your Book
Learning how to price your book requires multiple levels of understanding in numerous areas like marketing, trends, psychology, and accounting.
The biggest reason pricing is important is that it can help you accomplish your book goals. Whether your goal is to turn a profit, build a business, grow your readership, or establish a brand, each goal will have a different pricing strategy.
If your goal is just to make money, pricing it too cheap might prevent you turning a profit. Price it too high, and you might have the same problem because no one is willing to buy it.
If you want to grow your business and use the book as a sales funnel, a high price point might be blocking you from potential sales. But maybe pricing it too low will undervalue your work and lose a browser’s interest.
Knowing how to price your book will help you make the right decisions for achieving your personal and professional goals.
The happy price for ebook sales to sell the most copies is between $0.99 and $3.99 with a drop for $1.99.
Why do sales drop at the $1.99 mark? One explanation could be that there’s a balance between perceived value and cost.
At the $0.99 price point, potential customers may have a feeling of “nothing to lose.” Even if the ebook is complete garbage, it’s less than a dollar. With such a low cost of entry, there’s very little at risk.
At $1.99, that feels a little different. That’s no longer just cents–it feels more substantial, so it’s less of a throwaway expense. But wait–why does the book priced at $2.99 sell MORE copies?
What you price your book at is what you’re telling prospective readers the book is “worth.” At $1.99, that’s not exactly an unnoticeable amount of money–you think your book is worth more than a dollar, but not THAT much more.
At $2.99, you’re VALUING your book higher, which can raise the perceived worth.
Outlandishly cheap ($0.99): Nothing to lose.
“Just” cheap ($1.99): Must not be worth much.
Affordable, but far from free ($2.99-3.99): The author puts worth in this book, so maybe I should too.
Knowing how to price your book is important. The price greatly indicates its sales success or lack of book sales. You want to know how to price your book because then you can use it to accomplish your book goals.
We know why we want to price a book well, now let’s look at how to price your book well.
Book Profit Calculator
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Your Potential Book Sales
Enter your details below to see your personalized book profit estimate!
CONGRATULATIONS
Here's What You'd Earn:
Your profit per book: $20
In 3 months, you'll make: $90,000
In 6 months, you'll make: $180,000
In 1 year, you'll make: $365,000
How to Price Your Book
Like I mentioned earlier, there are so, so many factors that can go into how to price your book. Let’s look at a few of the big things you can do to settle on an appropriate price.
Consider your writing goals
One of the main factors in deciding how to price your book is deciding what you’re trying to accomplish with it. What do you want your book to achieve?
Are you trying to make as much money as possible? Trying to grow your business? How about your readership?
What are your writing goals?
Also consider your sales goals. If your goal is to sell enough in your first month to pay for the cost of production, what price point makes sense for your expected sales numbers? (Be careful here–in most cases, basing your price on the investment you made can harm your sales. More on that in a bit.)
If the book is simply a hook to grab readers or clients, it would likely be priced considerably lower than a book only written to produce income.
Take the time to determine your personal, business, brand, and sales goals before you settle on how to price your book.
Research the industry and your genre
Different genres and formats are priced differently. Take a look at how other publishers are pricing books like yours when learning how to price your book. Keep in mind that if a reader is holding your book and a similar book in their hands, and yours is $7 more, they’ll almost always go with the other. Consider your book’s worth in relation to comparable publications.
Things to consider in price comparison include:
- Genre
- Content
- Popularity of author
- Novel word count
- Format (ebook, paperback, hardback)
- Quality (print, formatting, editing, information, etc.)
Write down the price range you see in books like yours. For example, if your romance subgenre sells between $3.99 and $7.99 at your book’s word count, your book should sell somewhere between those price points.
Now consider how the popular authors are selling versus the unknowns. Where do you lie on that spectrum? If you have a large online following, your book can probably sell for much higher than a debut. If you’re a debut, your book is realistically going to be on the lower end.
**Editor’s Note: Amazon recently sent emails to the author community letting us know that due to inflation, paper prices, and ink prices, they would be increasing their costs to print a book. For authors, that means you’ll have a lower royalty rate unless you increase your book prices. Thus, we expect authors to update their pricing and we’ll see an industry-wide rise in book prices on Amazon.
5/26/23
Consider royalties
Sales price does not equal income. Don’t forget royalties when you’re deciding how to price your book. If your publisher or distributor offers a higher royalty, you can usually price it lower.
Many offer a very small royalty, take that into consideration as well. That doesn’t mean hike up your prices until you’re happy with your cut, but it does mean to factor in your royalty percentage when pricing your book to meet your goals.
Remember that people might judge the quality of your book based on the price
If your publication is an ebook that you spent a few weeks writing and is essentially an elongated listicle, 99 cents is probably perfect. If your publication is a 200,000 word fantasy novel you’ve been working on for three years, suggesting a 99 cent price tag probably just sent your soul shooting straight out your nostrils.
A hefty fantasy novel priced at 99 cents might make potential buyers nervous too, because they’re used to bigger price tags in that genre. A book that time-consuming to produce selling for under a dollar is a big red flag–it tells your readers that your book won’t give them value.
That said, there’s a wide range of reasonable prices for a book, and finding the balance between not undervaluing your work and not overpricing right at the beginning during peak sales times is tricky. Common advice is start on the lower end of reasonable to get more sales (thus more reviews), then inch the price up once you have momentum.
Consider your goals, your industry, your current readership, your genre, royalties, and quality perception when deciding how to price your book.
Those are specific factors to consider–now let’s look at some general things to keep in mind when deciding how to price your book.
Book Pricing Tips
Here are a few general tips to keep in mind when pricing your book.
- Expect to fluctuate your price. As your book ages, sales will drop. Determine when you should drop the price of your book with it. For example, I published my first collection of short stories in 2018. The price started at $11.95 for paperback and $4.99 for ebook. They’re currently at $7.95 and $3.99 respectively, and I might drop them again in the future. I do this to match the price to demand.
There might be cases where you want to raise your book’s price. For example, many indie authors use the strategy of starting your book at a lower price to collect reviews and build momentum before they increase it for higher royalties.
Either way, don’t expect that your book’s price will stay consistent through its lifetime. You will need to decide how to price your book multiple times over the years.
- Run promotional prices. You’ll likely want to drop your prices temporarily to boost sales, before another book release, or to promote something else. For example, I dropped the ebook of my first collection to 99 cents for the release week of my new collection. That way, people could read the first one if they hadn’t yet to get hype for the new release.
For another example: If you wrote an educational or nonfiction piece, you might run a promotional price period for the release of a corresponding webinar or online course.
- Go for odd numbers. There’s a weird marketing phenomenon where people perceive odd numbers as being a bargain. That’s why you see items priced as $19.99 instead of $20. There is also research to support that giving a random-looking price can increase sales. If you price a book at $4.99, people might see it as below $5, a standard price. If you price something as $4.53, it might look like you’re making it as cheap as possible, because it’s a very strange number. Some distributors REQUIRE that you price your ebook ending in .99 because that’s how big of an impact it has on sales.
- Lower the price for books in a series before releasing a new one. Like I said earlier, you might drop the price of a previous publication before the release of your next. This is an especially good move in a series. If someone sees a book that looks interesting, but it’s the third in a series, they might lose interest. But if they see that they can get the first in the series at a lower price point for a limited time, they’re much more likely to try it out and potentially buy the sequels.
- Consider NOT considering your investment. I know there’s an impulse to “make your money back.” In business generally, your ROI is an important factor. When choosing how to price your book, this is somewhat of a gray area.
Publishing hinges heavily on timing–the release of your book is the hottest sales spot. If you price your book higher because you’re worried about making your investment back, you run the risk of pricing it TOO high, resulting in fewer sales. Of course, in self-publishing, this might be rectified later with a price drop, but you won’t get that Shiny New Book time back. By that point, the book is stale and you’ve missed out on potential sales.
I think the time to consider a return on investment is before production when you’re creating your book’s budget. If this is your first publication and you have no idea how it will perform, keep that in mind when you’re deciding what to invest. - Learn from experience. Keep track of your sales, prices, and other factors. Experiment with different price points and make note of what works.
Also keep up-to-date with the market and current trends with every publication. The research you did for your last book might be irrelevant now. Publishing is a constantly evolving market, especially self-publishing. With newer industries, expect norms and best practices to change pretty regularly, so make sure you’re staying on top of it!
Book pricing can be difficult to get a handle on, but through research, practice, and trial and error, any author can manage it.
Book Profit Calculator
Enter Your Information Below To Calculate
Your Potential Book Sales
Enter your details below to see your personalized book profit estimate!
CONGRATULATIONS
Here's What You'd Earn:
Your profit per book: $20
In 3 months, you'll make: $90,000
In 6 months, you'll make: $180,000
In 1 year, you'll make: $365,000
Book Pricing FAQ
How do you decide the price of a book?
Deciding the price involves considering genre, market trends, production costs, and your goals. Factors like perceived value, competition, and target audience also play crucial roles.
How do you calculate the cost of a book?
Calculate the cost by considering production expenses (printing, distribution), marketing costs, and desired profit margin. Don’t forget to factor in royalties.
What is a good price per book?
A good price typically ranges from $2.99 to $9.99 for ebooks and $9.99 to $19.99 for print books, depending on factors like genre, format, and the author’s popularity.
How much can you sell a book for?
The selling price varies widely, generally ranging from $2.99 for ebooks to $30 or more for hardcover editions, depending on factors like the book’s genre, format, and market demand.
How much does Amazon charge to publish a book?
Amazon doesn’t charge upfront fees for publishing through Kindle Direct Publishing (KDP). Instead, they take a percentage of royalties, usually between 30% to 70%, depending on the book’s price and distribution options.
