SPS 008: Creating a Thriving Business, Blog, and Raving Fans with Ruth Soukup

Welcome to episode 8 of the Self-Publishing School podcast. Today, I am joined by Ruth Soukup, a blogger at Living Well Spending Less, the founder of the Living Well Planner, and the author of Living Well Spending Less: 12 Secrets of the Good Life. Ruth encourages more than a million monthly readers of her blog to follow their dreams and reach their goals through easy to implement tips and strategies for saving time and money while focusing on the things that matter the most.

She lives in Florida with her husband Chuck and their two daughters Maggie and Annie. Ruth began thinking about writing a book when she was blogging full-time at Living Well Spending Less and her husband was staying at home with the kids. She wanted to encapsulate the knowledge from her blog into a book and she came out with her first book which was How To Blog For Profit: Without Selling Your Soul. She had no expectations when she put this out there as a Kindle book. The first version did better than she had anticipated, so she put out a second version that was longer and included a paperback version.

The success of her first self-published book gave her the confidence to create her first traditionally published book. Although, the creation process for Living Well Spending Less was much more personal and difficult. We talk about the book creation process. The importance of having an accountability partner. How books can lead to other opportunities like products, courses, consulting and more. Enjoy the interview as we deep dive into Ruth’s writing and business success.

You can find Ruth here:

Living Well Spending Less
Living Well Planner
Living Well Spending Less on Facebook
@RuthSoukup on Twitter
Living Well Spending Less: 12 Secrets of the Good Life
How To Blog For Profit: Without Selling Your Soul
Unstuffed
31 Days of Living Well and Spending Zero: Freeze Your Spending. Change Your Life
31 Days To A Clutter Free Life: One Month to Clear Your Home, Mind & Schedule
Elite Blog Academy

Show Notes

[01:39] Ruth’s first idea for writing a book and was based on her blog and was called How to Blog For Profit Without Selling Your Soul.
[04:00] This book taking off allowed Ruth to launch a whole new side to her business as she developed an online blogging course.
[06:10] How Ruth went from publishing a book to launching a course and consulting.
[07:04] The creation process of writing Ruth’s first book just kind of flowed for her.
[07:55] Living Well Spending Less her first traditionally published book was much more difficult because it was so personal for her.
[08:42] Writing her second traditionally published book was much easier.
[09:03] When Ruth’s focuses on how she can serve it makes the writing much easier.
[09:46] How Ruth got through the low points of writing Living Well Spending Less.
[10:56] Ruth’s accountability partner and the structure of their calls and their agreement, to be honest, and open.
[12:52] Ruth sets aside a couple hours each morning for content creation. During book writing time, she gets up at 4:00 am and goes to her downtown office to get stuff done.
[15:53] How Ruth realized that having products was more profitable than ad revenue.
[17:01] How the books lead into other money makers, although they make money and build credibility.
[20:23] Once someone reads your book, you are way more connected to that person, and it is a great way to grow an audience.
[20:54] How Living Well Spending Less had perfect timing with publishing because that was a busy time for her blog which really led to promotion opportunities.
[23:12] Downside of Amazon cross promotion is that the wider audience may not be as targeted, such as people not appreciating bible verses in the book.
[24:20] They promoted the book with a 12 Secrets email challenge. They filmed the challenge with two versions one for Christmas and one that was evergreen.
[25:58] They also emailed their list when there were book coupons available on Amazon.
[27:32] A digital bonus of a home planning workbook was also a great idea. They also offered website access for a different book called Unstuffed.
[29:22] Using Facebook Ads to market their books.
[30:57] Promoting books using 31-day challenges.
[31:57] Benefits of repurposing content.
[33:51] Using the back end of the book to get email subscribers and then subsequently promoting other products or courses.
[37:40] Different phases of working online. Finding your voice, throwing spaghetti against the wall, and refining phase where we know what works.
[40:02] Working online actually requires putting in the time and work.
[41:15] When someone asks you the same question 3 times create a product for it.
[42:22] Focus on what you have to offer and answer your reader’s questions and you can write a book.

Links and Resources:

Living Well Spending Less
Living Well Planner
Living Well Spending Less on Facebook
@RuthSoukup on Twitter
Living Well Spending Less: 12 Secrets of the Good Life
How To Blog For Profit: Without Selling Your Soul
Unstuffed
31 Days of Living Well and Spending Zero: Freeze Your Spending. Change Your Life
31 Days To A Clutter Free Life: One Month to Clear Your Home, Mind & Schedule
Elite Blog Academy
self-publishingschool.com
Spsfreetraining.com
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

SPS 007: How to Turn Pro as a Writer with Jeff Goins

Today, I am joined by Jeff Goins. He is an author, speaker, and blogger. After working for seven years in the nonprofit world as a marketing and communications director, he now writes and speaks full time. He challenges people to make their messages matter through his blog, courses, and online events.

Jeff is the author of five books including The Art of Work, Real Artists Don’t Starve, You Are a Writer, The In-Between, and Wrecked. Today, we are going to focus on the writing side of things, and how Jeff’s success has really exploded with his writing and with building his tribe. Jeff started writing when he realized that being a marketing director wasn’t for him. Prompting from a friend made Jeff realize that he was a writer, and he just needed to write.

He wrote on his blog everyday, and the opportunities came. His success was a result of doing the daily practice of writing and realizing that he was a writer. Once Jeff began thinking of himself as a writer, writing is what he started doing. Thinking like a pro prompted Jeff to act like a pro. Listen in to hear more about Jeff’s story and his writing process.

You can find Jeff here:
Goins, Writer

Show Notes

[05:11] How activity follows identity. We have to change our mindset about who we are before we can do that thing. Turning pro in your head.
[06:57] How Jeff went from writing blog posts to writing his first book.
[09:20] Jeff’s first ebook for side income turned into a surprise big earner.
[10:47] The writing process for Jeff’s first traditionally published book.
[12:12] When writing a book, ask who am I at the beginning and at the end. It’s a slower more gradual process than writing a blog post.
[13:06] Nonfiction books solve problems. Every chapter answers another question.
[15:00] Submitting a proposal and book outline. You want a book with other books like it, but with a unique message.
[16:42] Writing what most excites you. It’s OK to start in the middle.
[17:06] Jeff’s first book deal was a result of his ebook “The Writer’s Manifesto”, which he shared as a lead generation tool to build a list. He also reached out to influencers like Michael Hyatt. His list grew from 70 to 1000 in a week and kept growing. Then agent’s began reaching out to him. He ended up with a book deal in 8 months.
[21:20] Jeff’s ebook process was about his audience. With short practical steps.
[24:09] When writing books, you relearn writing with each new book.
[25:33] With The Art of Work, Jeff was able to weave in all of his previous book writing lessons.
[27:01] Creating something you would actually want to read.
[27:54] How writing a book forces us to grow as a writer.
[29:54] Having deadlines to create accountability.
[30:59] Carve out time every day for writing. Intentionally block out writing time.
[35:14] Writing blog posts while working on a book. The happy medium is to write on the blog, but most writing goes on the book. The more work you do, the more work you can do. Write in batches.
[37:27] 3 bucket system. Ideas, drafts, and edits. An idea in Evernote, then 500-word draft, then polish and edit.
[39:33] How the writing process is 3 different pieces.
[40:08] Distractions and clutter restrict creativity.
[40:59] The process of pulling order out of chaos.
[41:32] Start writing every day. That is the mindset difference between amateurs and pros. Write 500 words a day to work those writing muscles.

Links and Resources:

self-publishingschool.com
Spsfreetraining.com
The Art of Work
Real Artists Don’t Starve
You Are a Writer
The In-Between
Wrecked
Goins, Writer

Hustling My Way to 4 NYT Bestselling Books with Gary Vaynerchuk

SPS 006: Hustling My Way to 4 NYT Bestselling Books with Gary Vaynerchuk

Welcome to episode 6 of the Self-Publishing School podcast. Today, I am joined by Gary Vaynerchuk, the CEO of VaynerMedia which is one of the world’s hottest digital companies, and the host of the #AskGaryVee Show. He is also the author of four New York Time’s bestselling books including Crush It!, The Thank You Economy, Jab Jab Jab Right Hook, and #AskGaryVee: One Entrepreneurs Take on Leadership Social Media, and Self-Awareness.

When Gary was fresh out of college he took his family’s wine business and grew it from a 3 million dollar a year business to a 60 million dollar a year business. He did this in just five years. He is also a prolific angel investor and a venture capitalist investing in companies like Facebook, Twitter, Tumblr, Uber, and BirchBox before eventually co-founding Vayner/RSE, a 25 million dollar investment fund.

In today’s show, we talk about how Gary was approached by a publisher and got his first book deal. We also discuss Gary’s feelings on self-publishing, and what it means to Gary to build a brand. We also touch on business and book promoting tactics that Gary used to become as successful as he is today. Gary also talks about the importance of finding what you are good at and the important concept of “hustle” and just putting in the work.

You can find Gary here:

Gary Vaynerchuk Website

@garyvee on Twitter

Gary’s YouTube Channel

Gary Vaynerchuk on Facebook

Gary Vaynerchuk on LinkedIn

VaynerMedia

#AskGaryVee Show

Show Notes

[01:42] How Gary reacts to technology and the things going on around him. After finishing a speech at Web 2.0 about living your dreams in a practical way, Gary was approached by several publishers. He signed a book deal and Crush It! was born.

[04:11] Why Gary uses a publisher to get that big cash advance, but he is open to self-publishing in the future.

[05:24] The launch of Crush It! and how Gary promoted it in advance by building an audience, using social media, PR, and influencers.

[07:16] How you really have to put in the work of promotion a half a year before the book comes out.

[07:50] Investing in brand building was very helpful in promoting #AskGaryVee and building an audience.

[10:30] How Gary’s message of work is not all that sexy, but his charisma makes up for that.

[13:19] How people need to find the medium that works for them. We don’t have to communicate to the world the same way everyone tells us to. Try what works for you.

[15:01] How talking is a skill for Gary, so he takes advantage of that skill.

[16:08] The number one question people really ask about Gary?

[16:26] The top 3 drivers for sales of #AskGaryVee.

[17:19] How Gary did an 8-hour telethon where if people bought 8 books they were put in a big drawing. It was a big success. Even if people didn’t buy the books, Gary built and increased his audience.

[18:52] The jab, jab, jab philosophy is to give away content three times and then the right hook is the ask to buy. Give, give, give, sell!

[20:12] Mistakes authors make of not promoting early enough and being too sales oriented on social media.

[21:26] Hustle mode really works. Hustle to sell and write your books. Do the work.

[22:25] Mistakes made and lessons learned over the course of Gary’s book career.

[24:17] How Gary’s books fit into his business model.

[25:23] Triple down on your strengths and don’t worry about your weaknesses.

[27:31] Being fully yourself and finding your own system.

[29:12] How changing people’s lives is worth more to Gary than money.

[30:51] Having balance between the steak and the sizzle. You need to have both.

[32:37] Writing a book works, if you write a good book. Just write your book.

Links and Resources:

Gary Vaynerchuk Website

@garyvee on Twitter

Gary’s YouTube Channel

Gary Vaynerchuk on Facebook

Gary Vaynerchuk on LinkedIn

VaynerMedia

#AskGaryVee Show

Crush It!

The Thank You Economy

Jab, Jab, Jab, Right Hook

#AskGaryVee: One Entrepreneurs Take on Leadership Social Media, and Self-Awareness

Vayner/RSE

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How Long Does it Take to Write a Book self-publishingschool

How Long Does it Take to Write a Book?

Any new writer wonders the same question: How long does it take to write a book? The definitive answer is: It depends. Let me explain…

According to a panelist survey of famous authors, when asked how long it took for them to produce their novels, the answers ranged from between four years to a decade. In other words, “Writing a novel takes as long as you want or need it to take.”

Here at Self-Publishing School, we beg to differ. Our students routinely crank out bestsellers in just 90 days, with the first-draft writing process taking as little as 30 days. (No, we’re not making that up!) The grind begins with the mindmapping and outlining process, which sets authors up for a successful writing phase before building launch teams and hitting publish on their masterpieces.

While the temptation can be to spend years, even decades, honing and polishing your book, a rough draft sitting on your hard drive isn’t working for you. It’s not building your author name, furthering your cause, or growing your audience. Moreover, it’s not earning you a single cent. Remember this when it comes to writing your first book: done is better than perfect.

How long does it take to write a book?

We have amazing news: Writing YOUR book can take far less time than you think. You just need to know the tricks to get moving and stay moving.

The faster you get your book finished, the sooner you can realize your goals. And once the publication ball starts rolling, the positive energy will continue.

Your readership will grow with each book, so that with each new publication, you’re building your fan base. If a fan finds and loves your fourth book, they’ll go back and read books one through three, earning you even more accolades and more financial gain.

The bottom line is this: You need to prioritize getting your first draft finished as quickly as your life, time, and circumstances allow. It may not be easy, but it’s not impossible.

Read on for tips to supercharge your own writing process so you’ll hit “publish” before you know it.

1. Choose a Deadline

“The road to hell is paved with works-in-progress.” – Philip Roth

It’s no secret that knowing when to stop writing can be the hardest part of actually writing. You can write forever, and never have a clear end in sight. Part of becoming a published author is knowing when to wrap it up.

Setting a final deadline means that you’ll have a finish line in mind, and that can put the pressure on to keep the forward momentum going and finish what you started.

Here’s what to do: Set a deadline, right now, for your book-writing project. Set it somewhere between 30 and 90 days…that’s right, before you get started, you want to have a clear deadline set out for the completion of your draft.

Mark it somewhere you can see it every day. Your end date will help you stay on track.

Another recommendation is to hire your editor and schedule them for your deadline. That way, you have one more motivating factor to keep the writing ball rolling.

2. Set Concrete Goals

One of the best ways to keep your writing moving is to set word count goals for yourself. The idea behind word count goals is that if you set up parameters for your own success, you’ll be more likely to achieve those goals.

If you don’t have concrete, defined goals, then it’s that much easier to procrastinate, and then your pages might get done…someday. Or not.

Word count goals also serve the purpose of setting up a visual aid and reward system. It feels amazing to cross things off your list. So, document your achievements. Write down your daily, weekly, and monthly word count goals, then take a red marker and draw a big red line through each accomplishment when you’re finished.

What should your daily word count be? We suggest aiming for 500-1,000 words per day; that’s about one hour per day. If you stick with a word count goal of 1,000 words per day, at the end of 30 days, you’ll be looking at your completed 30,000 word first draft!

3. Find Your People

A supportive community can be a sounding board, a first pair of eyes, and a protector of your sanity. They can also be the extrinsic motivation you need to meet your own deadlines and word counts. When you know you have a team backing you up, it’s that much harder to drag your feet. They expect great things from you—don’t disappoint them!

At Self-Publishing School, we believe in something called the accountabilibuddy system, where students pair up with other like-minded students to encourage one another and hold each other accountable for reaching goals and deadlines. It’s a great motivator and helps our students complete their books on time.

4. Work at Warp Speed

Here’s the idea: Drafting at lightning speed will prevent you from taking decades to finish your book. As we already talked about, you CAN write a book in 30 to 90 days!

The faster you write, the easier it will be meet your goals. Here are some simple tricks to boost your writing speed:

  • Write every day.
  • Adhere to your set writing routine.
  • Don’t get stuck, move on to another section if you’re floundering.
  • Limit research so you move forward with your pages.
  • Plan weekly meetings with a partner to cheer you on.

5. Prioritize Yourself

One of the hardest things to do is to put ourselves first. There are so many competing thing pulling at our time and energy. It can seem as though once we’ve met work, family, life, volunteer, and friend obligations, there’s little left over for ourselves.

We’re here to tell you that in order to write your book, you need to make the effort to be selfish, at least for a short block of time every day. Put yourself first. Make you your first priority. Get your book done—it will pay off. Not just monetarily, but in terms of life satisfaction and intrinsic rewards.

You can wake up half an hour earlier each morning, you can skip the social lunch at work and spend twenty minutes at your desk writing, you can use your subway ride to scribble pages—you get the idea. There’s time to be found, just make an effort to put yourself first and find it. You’ll be happy you did.

Don’t lose out on your dream of becoming a published author because you short-changed yourself. If you can carve out just a short window of time each day, you can make it happen. And it will feel fabulous when it does.

Editor’s Note: This article was originally published on 5/16/2016 and has been updated for accuracy.

 

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

Lessons Learned from The Secret, Chicken Soup, Abundance Now, and a Guinness World Record Setting Book with Lisa Nichols

SPS 005: Lessons Learned from The Secret, Chicken Soup, Abundance Now, and a Guinness World Record Setting Book with Lisa Nichols

Welcome to episode 5 of the Self-Publishing School podcast. Today, I am joined by Lisa Nichols, one of the world’s most requested motivational speakers. She is a media personality and corporate CEO whose global platform has reached and served nearly 30 million people. She has been featured on Oprah, The Today Show, The Steve Harvey Show, and on The Secret.

Lisa has six bestselling books including the New York Times Bestseller No Matter What and her seventh book Abundance Now was just released this January. I am so excited about this interview. Lisa is just hilarious. She is a bundle of energy and a whole lot of fun, and I know we are going to have an amazing interview.

Listen in to find out about guerilla marketing, creating hooks, overcoming fear, and so much more!

You can find Lisa here:

AbundanceNowOnline.com

@2motivate on Twitter

Lisa on Facebook

Show Notes:

[01:27] Lisa wanted to write a book as a way to inspire people while she was also doing other things like speaking.

[02:46] If you want your message to have the greatest impact a book should be in your path.

[03:44] How it took Lisa three and a half years to complete Chicken Soup for The African American Soul.

[06:26] How a book is about the message, not the writing and punctuation.

[07:43] No Matter What was Lisa’s first solo book.

[09:30] How Lisa’s English teacher told her she was the weakest writer she has ever met.

[10:38] Lisa’s grammar wasn’t strong, but her message was powerful.

[12:19] Pushing through the fear of writing a book after being in the Chicken Soup Series and the Secret.

[15:16] How Abundance Now is Lisa’s biggest book ever and her life’s work.

[16:24] How fear is present when you do big things, but we have to minimize the fear story.

[18:18] Lisa tries to get as creative and radical as possible with marketing. Guerilla marketing works.

[19:51] Study your market. Who will read the book and where do they gather?

[21:37] How Lisa sent a mass mailer out asking to speak at Churches and then organizations where her audience was.

[23:28] Making Abundance Now a movement and a moment. The new definition of abundance.

[26:40] Tempting readers to read your book by telling them what personal information is on certain highlighted pages.

[29:26] Books are about people and the message on the page.

[30:47] How to use current events in a book to open up a television opportunity.

[33:34] Always be creating a hook and speaking in a way to create your next opportunity when you do a television appearance.

[37:27] Getting that first opportunity to open the door for television shows. Start regional and work your way up. Put together a press release and media packet with video and give them a call.

[42:38] Lisa’s parting words about getting up every day and sharing our message.

Links and Resources:

AbundanceNowOnline.com

@2motivate on Twitter

Lisa on Facebook

self-publishingschool.com

Spsfreetraining.com

Chicken Soup for the African American Soul

No Matter What

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