how to write a book

How to Write a Book That’ll SELL: Best Practices & Big Mistakes to Avoid

I bet you’re wrong about writing a book.

Anyone who says learning how to write a book is easy has never actually tried. If they did, they’d know writing a book takes a lot more than a helpful piece of grammar software.

It takes help from someone who’s done it before – like me.

And I’m ready to let you in on all my secrets with this free video training I put together!

With your FREE training, we can help you understand HOW to write a book that will SELL and self-publish it so the maximum number of people can enjoy it.

Just click the button below to TAKE ACTION on your dream – and let’s do this together.

Now, I’m not necessarily saying you thought it would be easy, but I think you’ll be surprised about what the process really entails.

Because if you’ve ever tried to write a book, you know how it goes:

You stare at a blank page for 5 minutes, but it feels like hours. To combat the boredom, you stand, stretch, and brew yet another pot of coffee.

While you wait, you do some more stretches (that you don’t really need to do), look outside, and daydream about mowing the lawn.

But then, you stop. You told yourself today is the day you’ll finally start writing your book.

You take your cup of coffee back to your desk, feeling refreshed, and you’re certain the words will flow and you’ll write that perfect book your audience will love.

But first, you quickly check Facebook. You say you’ll only take five minutes…

A week later someone asks how your book is coming, and you think, “Book? What book?”

how to write a book

How to Write a Book Despite Procrastination

There are plenty of reasons why writing a book, whether fiction or nonfiction, puts most writers directly into procrastination mode. Maybe you’re just not sure how to get started. Perhaps spilling your guts onto the page for the world to see makes you want to run far away from the nearest computer (I feel you!).

Or maybe you’re insecure about the quality of your writing, and you’re afraid of getting slammed by negative review after negative review.

Or even worse: you might be worried that even if you do write your book, nobody will buy it and all your hard work will have been a waste.

Take a deep breath (but no more coffee, you’ve had enough). Remember that all authors have been exactly where you are right now. Every successful writer—from William Shakespeare to Walt Whitman to Stephen King—began by staring at a blank page.

You’re in illustrious company!

And I’m here to help. You CAN write a book—you just need to know the steps to do it. And that’s exactly what you’re about to learn.

I’m going to share the same system I’ve used to write my bestselling books in 90 days or less.

Learning how to write a book involves a system of 5 main steps:

  1. Adopt the Mentality of a Writer
  2. Set Yourself Up for Success
  3. Actually Write Your Book
  4. Avoid Potholes Along the Way
  5. Launch Your Book Successfully

Ready to learn how to write your first book and go from blank page to published author in just 90 days? Then let’s get started!

author dna quiz

How to Write a Book Step 1: Think Like a Writer

Before you sit down and type a single word, it will pay off if you take some time to address a few attitude questions and adopt the right mindset.

This is one of the most frequently overlooked steps in becoming a published author, which is a big reason why so many people fail to finish their book.

Take it from me—it’s worth your time to complete these steps. They will make the rest of your book-writing experience much, much easier and more satisfying.

Write with a Purpose — Find Your “Why”

Before you open your laptop and start daydreaming about which photographer should take your best-selling author headshot, or about getting interviewed on Oprah, you need to answer one question:

Why do you want to write a book?

It’s not enough to have an inspiring book idea. Before you put pen to paper, you need to know your purpose.

I won’t lie. Writing a book is rewarding, but it requires hard work. It requires emotional labor, long nights (or early mornings), extended weekends, and facing a constant self-critical process that is unlike anything you’ve experienced before.

Solidifying the purpose fueling your book will carry you through this difficult process.

Ok, you’re thinking—“Don’t worry, I know why I want to write a book. I want to write to feel important!” That’s an interesting thought, and feeling important may be a byproduct of becoming a self-published author.

However, feeling important isn’t the same as your purpose—your WHY. Feelings are fleeting, whereas a purpose is a deeper, intrinsic motivator which will keep you burning the midnight oil to power through Chapter 23 when the rush of feelings have long dissipated.

While thinking of your own purpose, you may consider why other published authors have taken the leap to write their own books:

  • Authority: To build credibility.
  • Money: For financial gain or business success.
  • Grow a network: To meet and connect with others in the industry.
  • Passion project: To share an empowering story for the greater good.

Authority, money, networking, and passion may resonate with you; one of those might be your purpose. Or, your purpose may be something completely independent from this list. There are no wrong or right purposes for writing a book.

Your WHY will be unique to you.

Once you’ve honed in on your WHY, let that purpose help focus your writing. By keeping your purpose at the forefront of your creative process, you’ll make the writing process quicker and smoother than you thought possible.

how to write a book steps

Get Rid of Your Excuses

You’ve figured out your WHY and articulated your unique purpose for your book. And right on cue, something is going to try to derail your progress already: your excuses.

When there’s nothing standing in your way, it’s sadly typical to start letting excuses become the obstacle to your success. It’s perfectly natural, and it’s part of being human.

But you can overcome it.

It’s worthwhile to spend a little time addressing some common excuses many of us make to prevent us from writing.

Once you’ve cleared out the cobwebs and smashed those mental roadblocks, you’ll be better prepared for the writing process ahead. Getting your mind ready is one of the first steps to producing valuable work.

Excuse #1 – You don’t know what to write.

You may not realize it, but you have a story worth telling.

In fact, you may be pleasantly surprised to find as you write that you have more than one story and you’re having a tough time narrowing down the content.

The easiest way to start writing your first book is to choose a topic you’re comfortable with. You can literally write a book about anything, so go with what you know. Start by brainstorming and let your thoughts run free.

Excuse #2 –  You don’t have enough time.

Today, we’re all busy. I get it.

But I have some good news: Writing a book takes less time than you think.

Find an hour a day you devote to something mindless—social media, video games, internet, or TV—and start writing instead.

And if you don’t have an hour, try 30 minutes. Even 5 minutes 3 times a day can be a source of massive productivity. Think about it.

The average person can type 60 words a minute. 60 words x 5 minutes = 300 words. Do that 3 times a day and you’ll produce close to 1,000 words a day.

You’ll amaze yourself at how an hour per day adds up to something productive!

Excuse #3 – Good writers spend all their free time reading. 

Think you need to read all day long to be a writer? Think again.

In fact, many prolific writers cut down on their reading—at least temporarily—in order to give themselves enough time to write.

Besides, you don’t need to be a literary connoisseur to write a great book. Your writing style and voice is your own. And the best way to discover your own natural voice is by sitting down and writing (not reading what others have written).

Excuse #4 – You’re “not an expert.”

A lot of people get tripped up on this. They think, “Oh, I’m not really an expert on ___. I can’t write about that.”

The truth is that the whole concept of “expert” is very subjective. An amateur astronomer wouldn’t seem like an expert to Stephen Hawking…but to 99% of the rest of the world, they would be an expert,

You don’t need to know everything about your topic. As long as there’s a knowledge gap between you and the reader—and as long as you’re helping to fill that gap by teaching them the things they don’t know—then you’re expert enough to write a book.

So stop worrying about “not being an expert!” If you’re passionate and knowledgeable about a topic, then you are 100% qualified to write a book about it.

Excuse #5 – Your first draft must be flawless.

A draft is a work-in-progress, and the goal is simply to get it on paper. A draft will have mistakes and that’s okay—that’s what the editing process is for.

Even experienced professional writers produce first drafts that end up covered in the red pen of an editor or numerous red changes in a document, just like the one pictured below.

how to write a book editing example

As Facebook COO Sheryl Sandberg said, “Done is better than perfect.”

If it works for a multi-billion-dollar company, it should work for your first self-published book.

Don’t get me wrong, as I’ve already said, writing is hard work. But shedding these excuses should help get you into a positive frame of mind for the writing process.

Realize You Don’t Need to Be Perfect

The thought of writing a book causes many people to think, “I’m not a good enough writer. I need to do _____ before I start writing.”

Well, I’m here to tell you that:

  • You don’t need a creative writing class.
  • You don’t need a writing mentor or coach (though it does help).
  • You don’t need to read thousands of good books.

You only need one thing: a system for finishing your book.

There’s no such thing as a perfect book or a perfect writer. When you get down to it, the most important distinction is between authors who finish their books and authors who don’t.

Don’t worry about being perfect. Just focus on your book, and your writing will get better and better over time.

As with anything we learn, writing is a skill. It requires practice to hone over time. So let go of the idea that you’re not good enough.

This will help you make the mindset switch from “I can’t” to “Let’s get this done!”

how to write a book and finish quote

How to Write a Book Step 2: Set Yourself Up for Success

Now it’s time to start your prep work. Before you start putting any words onto the page, you need to focus on a few important preparations. Take the time to complete these steps and you’ll be setting yourself—and your new book—up for success.

Plan When You’ll Write

Without a plan, it’s too easy to let your book writing goals get pushed to the background, eventually fading into the soft mist of “someday.” Don’t let your book end up in the graveyard of dreams. In order to realize your end goal, you need actionable steps to follow.

Here are 3 things you can do to create your own customized book writing plan.

#1 – Plan writing sessions using your calendar.

Assess what’s going on in your life in the next 30 days, then block out when you can write, and when you can’t. It’s common for new writers to set unrealistic time goals, which in turn generates stress when it’s impossible to meet those arbitrary deadlines.

Avoid this and stay realistic. Thirty minutes (or even 5 minutes) spent writing is better than nothing, so resolve to make it happen and find the time.

how to write a book calendar example

Look at Laura Bennett, a Self-Publishing School student. She was working full-time, running a business, and working on her Master’s degree—busier than most people—yet she found the time to write her book Live Your Dream: How to Cut the Crap and Prioritize Your Purpose in 2 months!

If Laura could make it happen, then writing your book is certainly an attainable dream.

#2 – Choose the time of day you plan to write.

You might decide to get up early and write before the obligations of your day crowd out your writing time. But if you’d win the gold medal in the Olympic sport of snooze-button slapping, then choose a different time or make sure you get to bed earlier so you’re fresh in the morning.

If your evenings are free, but your brain is mush and you’re only good for sinking deep into the couch cushions, then choose a different time or rearrange your schedule so you aren’t so burnt out in the evenings.

Alternatively, you can grab some time on your lunch break, or sneak small blocks of time into your workday, such as when you’re transitioning between activities, or waiting for a meeting to start.

Whatever time of day is convenient for you, stick with it so that it becomes a predictable part of your day. This will establish a writing habit.

how to write a book method chandler bolt

#3 – Set a deadline for your book-writing project.

Setting an end date forces you to stay on schedule and keeps the forward momentum going. So consider giving yourself a deadline for your book.

You may be wondering: How do you choose a deadline when you have no idea how long the book-writing process will take?

One month is a good benchmark to start with. Self-Publishing School recommends writing until you hit a daily word count of 500-1,000 words. If you can commit to an hour a day, you should be able to reach that goal. After 30 days of daily writing sessions, you will have completed a 30,000-word draft.

Consistency is key. Small, consistent actions toward writing your book is how it comes to life.

If that schedule doesn’t work, then commit to a time period and a daily word count that does. It’s okay if that’s 15 minutes per day.

The ultimate goal is your rear end in the writing seat for that allocated period of time each day.

Share the end date of your first completed draft with others so you have extrinsic motivation to keep moving toward that finish line.

It’s a good idea to choose an editor for your book (before you finish your first draft) and schedule when you’ll have the completed first draft of the manuscript in that person’s hands.

That way, if you’re tempted to flake out and put off a writing session, that looming deadline can help keep you going.

Create Your Writing Environment

The physical space where you do your writing is important. If you try to write in an environment that’s too loud, too busy, or too cluttered, and you’ll find yourself getting frequently distracted.

True, some authors can write in a disheveled environment…

how to write a book in an author's office

…but I suspect that most of these authors would become even more focused and productive if they cleaned up their writing space to make it easier to focus on their writing.

perfect writing desk how to write a book

However, that’s just my opinion. The truth is that the “best” writing environment is going to be personal to you. We all work well in different settings, so with that in mind, consider these general guidelines to boost your productivity:

how to write a book in a good environment chart(To get the sound of a cafe from the comfort of home, check out Coffitivity.)

You might need to experiment to find the writing environment that allows you to focus and write freely. Bottom line: Find the writing environment that makes you comfortable and go with it. Once you find the best creative process for you, you’ll even look forward to writing!

Equip Yourself with the Right Tools

Would you try to construct a piece of furniture without a hammer, nails, or wood?

Of course not! You need the right tools for the job.

Well, the same principle applies when writing a book. And when it comes to writing, your most important tool is your choice of writing software.

Unfortunately, most people don’t really put much thought into which program they use to write their book. They just use whatever word processor they’re most familiar with.

But doing this can cause you to really miss out—especially if there’s another program out there that would work much better for you.

There are countless options out there, but most people end up using one of the “big 3” word processors:

Microsoft Word

If you just want a time-tested program that works, Word might be the program for you. It’s the most widely used word processor in the world, which means it’s highly reliable and consistent. It also provides a lot of formatting options and even has a navigation pane you can use to easily find the chapter you’re looking for.

how to write a book track changes in word

One of the biggest downsides to Word is that it’s fairly expensive as far as word processors go.

Scrivener

If you like advanced features, definitely check out Scrivener. It was created specifically for authors, and it contains all sorts of tools that are really helpful for both fiction and nonfiction authors.

For example, you can use the corkboard view to organize your book using virtual notecards:

how to write a book scrivener

The biggest downside to Scrivener? Because of all the advanced features, it has a steeper learning curve than other word processors.

Google Docs

You can think of Google Docs as sort of a “Word Lite” program that you can access online, for free. While it doesn’t boast as many features as Word or Scrivener, it’s the hands-down most convenient program out there for sharing and collaboration.

Because everything is stored online, you can access your work from anywhere. And it’s easy to share your work with others and collaborate by leaving comments in the margins:

using google docs to write a book example

The big downside to Google Docs? It lacks the more sophisticated features of Word and Scrivener.

Of course, these are only 3 options—there are many more great writing tools out there.

How to Write a Book Step 3: Actually Write Your Book

OK, we’ve got the preliminary stuff out of the way—time to sit down and actually write this thing!

This is an exciting part of the process…unfortunately, it’s also the part where many people get overwhelmed and give up.

But there’s good news: actually writing your book can be a lot easier than you think—if you have the right system. A system that guides you from your idea through your outline and all the way up to your final, polished, publication-ready draft.

Here are the most important things you need to do when writing your book.

Come Up With Your Book Idea

Before you can start typing, you need to have a topic. That might seem obvious, but it can still be a stumbling block if you don’t know what to write about.

Fortunately, there are countless book ideas that could turn into bestselling books.

I recommend brainstorming a long list of book ideas. This way you’ll have a lot of options—giving you the freedom to choose the best possible book topic.

Here are a few questions to ask yourself when brainstorming book ideas:

  • What are you passionate about?
  • What’s your favorite hobby?
  • What do you get paid for? What’s your expertise?
  • What are people coming to you for advice on?
  • What’s a topic you know a lot about or can’t stop talking about?

These are all great ways to come up with bestselling book ideas. In a nutshell, you’re trying to find topics that you’re knowledgeable or passionate about. Because these are the topics that you’re going to do a great job writing about!

Notice that I highlighted the question, “What do you get paid for? What’s your expertise?”

That’s because this is a particularly useful question for coming up with book ideas. A lot of people seem to forget that there is usually at least one topic on which they are a bona fide expert—and that’s their job!

It might not seem that exciting or special to you, because you’re so used to it, but to someone else who’s trying to learn what you already know…your job-related knowledge can seem very valuable indeed.

how to write a book through writers block

Don’t Censor Yourself

When you’re brainstorming ideas, don’t censor yourself. Just let the ideas flow. Realize that there is no such thing as a crazy idea. Anything can make a great book topic.

So don’t ever let yourself feel silly or start to judge yourself—doing so is a surefire way to stop your creativity in its tracks.

On the other hand, don’t feel bad if your topic sounds too commonplace either. Even if you’re writing about an age-old topic—like a weight loss book or a romance novel—that’s OK! The truth is that there are no “new” ideas. Everything has been written about before.

But it hasn’t been written from your unique perspective. And that’s what really matters.

Realize that a writer’s job isn’t to come up with never-before-seen ideas. Doing that is pretty much impossible in this day and age.

Instead, a writer’s job is to explore topics from their own point of view. To lend their unique spin on them.

Take a Reader-Centric Perspective

While thinking of your book topic, here’s a piece of advice that I strongly recommend you follow:

Think from your reader’s perspective (not your own).

Many people are too self-centered when they write. When I say “self-centered,” I mean that they’re thinking only of themselves: their interests, their hobbies, their passions.

Yes, it’s true that those are great topics to explore when coming up with your book topic. But during this process, you’ll need to switch from a self-centered perspective to a reader-centered perspective.

Ask yourself questions like:

  • What would my reader be most interested in?
  • What would my reader most like to learn?
  • What are my reader’s biggest problems?

When you start to think this way, it becomes much easier to write your book in a way that provides immense value for the people who matter most—your readers.

how to write a book encouragement

Figure Out Which Book You Should Write First

By now you should have a long list of book topics. And you might be wondering, which topic should I write about first?

Here are a few tips to help you choose the best starting project:

  • Which one can you finish the fastest? Usually, this is the topic where you have the most experience. This is a good thing to keep in mind because the faster you can finish your book, the faster you can get it out in the world where it can earn you money and help people. (And the faster you can get started on your second book!)
  • Which one are you most likely to finish? Usually, these are the topics you are more passionate about. For your first book, I highly recommend choosing a topic that you’re really passionate about to help make sure that you’ll remain interested throughout the entire process.
  • Which one is going to make you happy? This is a little harder to define, but it might be something that strikes a chord with you. Maybe there’s a certain book topic that stands out for one reason or another. If that’s the case, then go for it! Remember, writing should make you

Now with these tips in mind, choose the topic for your very first book before proceeding to the next step.

Come Up With a Title

The most important words of your book are the ones that appear on the outside cover:

Your book title.

You don’t have to decide on your final title at this point, but your title is so important that it’s worth thinking about up-front. I recommend brainstorming ideas and letting them simmer in the back of your mind.

Here are a few tips on creating standout, marketable titles.

For a nonfiction book, your title should…

  • Include the solution to the reader’s problem
  • Use a subtitle for clarity
  • Be unforgettable

And for a fiction book, your title should…

  • Be appropriate to your genre
  • Pique the reader’s interest
  • Take its inspiration from your characters

It always helps to do a little research on Amazon. To do that, just head here and select your genre on the left-hand side of the page:

how to write a book example amazon

Then you can take a look at some of the best-selling titles in your genre. You can even sub-niche down several times, like “History > Ancient Civilizations > Mesopotamia.” Now pay attention to the titles and look for common themes or trends to use for your own book.

how to write a book amazon best sellers

Remember that you’re just starting, so you can always change the title later. But for the time being it can help to have a “working title” (a temporary title that you may change before publication).

Fill Out The BookMap

The BookMap is a free downloadable book outlining template you can use to quickly gather all the important information you’ll need for your book — fiction or nonfiction.

how to write a book outline template

Essentially, the way it works is you’ll create a mind map—sort of a brain dump with a line connecting related ideas together—on your book’s topic.

Start your BookMap by writing your intended topic in the center. From there, answer the questions and add as many related ideas as you can think of. (Again, connect related ideas with a line.) The BookMap gives you the benefits of writing in free-form and creating structure from all the connections you make.

Click here to learn more about the BookMap and download a free PDF template.

Turn Your BookMap Into an Outline

Once you’ve completely filled out your BookMap, the next step is to group all the related ideas into categories. There’s no hard and fast rule for how to do this; just combine your ideas in the way that makes the most sense to you.

One way to do this is to rewrite each idea on a fresh piece of paper, this time grouped together in related topics. Or, you could simply use different-colored highlighters to categorize your ideas with different colors.

Either way, the result is the same: when you’re done grouping your ideas, those categories will form the outline for your book—each category is a new chapter. So now you know exactly which topics to write about, and you know which points to cover in every chapter of your book.

Capture More Notes with The Sticky Note Method

You can use this method instead of the BookMap, or as a supplement to it.

For about a week, carry around sticky notes and write down anything and everything that crosses your mind regarding your possible book topics.

When the week is up, organize all your sticky notes into sections and themes. Then, organize these themes into the patterns that would make sense in the context of chapters of your book. You can then elaborate in areas where you notice missing pieces to the puzzle, and use all of the material you’ve gathered and organized to create an outline.

This method may be helpful if you’re struggling with the notion of committing to writing a whole book since it lets you break down the process into manageable pieces. The ultimate outcome of using this method is deeper thinking, clarity, and concise organization of thoughts and patterns.

how to write your book sticky note example

Now Write Your Book…One Chapter at a Time

You now have a chapter-by-chapter outline for your book. The only thing left to do…is to actually sit down and write it!

There’s not necessarily a right or wrong way to write your book. But there are some ways that are easier, faster, and more successful than others.

And in my experience, there’s one writing method that works better than any other. Here’s how it works:

  • Complete a mini-BookMap for that chapter, brainstorming everything you know about this topic. (10 minutes.)
  • Organize your ideas and turn that BookMap into an outline. (10 minutes.)
  • Write or speak the chapter by following the outline you just created. (45-60 minutes.)
  • Repeat this process, chapter by chapter, until your book is completed.

Steps 1 & 2 should be familiar by now—they’re the same steps you followed to create your overall book outline. You just repeat those steps on a smaller scale for each chapter.

Then in step 3, you have a choice: you can type out your chapter on a computer, or you can use a recording device & transcription service to dictate your chapter.

If you like the idea of dictating your book, rather than typing it out, here’s how to do it.

How to Speak Your Book

This method works well if you’re a strong speaker and you prefer speaking to writing. The ultimate outcome is that you can create your book draft as quickly as possible, with no actual “writing” on your part. Cool, huh?

Once your chapter outline is complete, the next steps are:

  • Speak your first draft aloud into a recording app or device such as Voice Memos or Audacity.
  • Get that audio file transcribed using a transcription service like Rev.
  • Read through the transcription and revise/polish it up.

As I mentioned, one of the benefits of this method is its speed. Just how fast can you write a first draft using speech dictation?

Well, if the average book is 15,000-25,000 words long, and if the average person speaks at about 150 words/minute, then you can easily speak your entire book in approximately 2-3 hours.

Of course, your spoken & transcribed book will need some polishing and revision to get it publication-ready. But it’s still the fastest way of writing a book I’ve ever come across.

how to write a book example quote

Speed Up Your Writing

Writing faster means getting to publication—and to profits—that much sooner.

Try these pro tips to maximize your daily word count:

  • Flex your writing muscles each day. The more you work, the more efficient you’ll get. Create your writing routine and stick to it.
  • If you get stuck on a particular section and stop making progress, find a different part of the book that appeals to you today and write that section instead.
  • Planning and research can be necessary—or a method of procrastination. Limit your prep work to a reasonable timeframe so it won’t stop you from writing. Use a timer if it helps you stay on track.
  • An accountability partner can keep you on track. Set up weekly meetings to review work and cheer each other on.

(By the way, I’m hosting a workshop that will take a deep dive on this method and more called, “How to Launch a Book in 90 Days!” Spots tend to fill up quickly, so learn more and join us here!)

how write a book webinar

How to Write a Book Step 4: Avoid Potholes Along the Way

If you’ve been following along with steps 1-3, then you’re in the process of writing your book. You’re working from a solid outline, which means you know exactly what to write in every single chapter.

So nothing could possibly go wrong…right?

Unfortunately, no. Even when you have a solid plan, a proven system, and a detailed outline, you can still get tripped up by some of these sneaky book writing roadblocks. Luckily, I’ve got some tips to help you overcome the most common book writing problems.

How to Beat Writer’s Block

Writer’s block can rear its ugly head in many ways. For some, being blocked means no words at all, while for others, it means trying to nail down a functional draft in the midst of a tornado of swirling ideas.

Most of the time, writer’s block is a symptom of a paralyzing fear of others’ opinions.

The harsh reality is, if you write, at some point you’ll be on a first-name basis with a bout of the block. The only way to deal with it is to beat it.

Here are 8 methods I’ve found personally useful when fighting writer’s block:

  1. Circle back to your BookMap or outline and see if there’s useful info that sparks fresh inspiration. Sometimes it just takes looking back at the bigger picture to remind you where you’re going with your draft.
  2. Change up the physical way you’re writing; sometimes a simple shift can boost creativity. If you use a laptop, put pen to pad. Try some new music, a new location, or new beverage to sip at your desk.
  3. If you find you start writing slowly and warm up as time goes on, allow adequate time during your writing sessions to get the creative juices flowing.
  4. Review what you wrote yesterday to refresh your memory.
  5. Talk it out. Sometimes a quick conversation with yourself is enough to work through writer’s block. Or call a friend and bounce some ideas off them if you’re truly stuck.
  6. Remember that what you’re writing doesn’t need to be perfect—you’re writing a first draft. If you have a case of perfectionist syndrome, tell yourself it’s okay to write something you’ll think is terrible. Making something good is what second drafts and the editing process is for. Always remember: Done is better than perfect.
  7. Go for a walk. You might be surprised at how a walk outside, or a brief bit of exercise, helps refresh and recharge your creative juices.
  8. Read another author who has a style you like. Read their book for 10 minutes and then start typing, holding their voice in your head.

Don’t Edit While You Write

Tell me if this sounds familiar:

You sit down to write and you bang out a page or two. Then you stop and reread what you just wrote. And instead of continuing, you go back and start editing those first few pages of writing. 

In your mind, you’re just fixing up your work. You want everything to be just right before you continue on ahead.

But in reality, you’ve just stopped all your forward progress. You spend the next hour trying to make those pages PERFECT…and when perfect doesn’t happen, you get frustrated and stop writing.

Usually, when this sort of thing happens, it becomes very difficult to do any more writing. Why? Because writing and editing use different parts of your brains—and when you allow yourself to slip into a more critical/judgmental frame of mind, it becomes almost impossible to start creating again.

That’s why, even though editing is an important skill, you need to resist the urge to edit your work while you’re still writing.

Don’t start editing your book until AFTER you’ve already created the entire first draft.

Format Your Book Properly

Few things are more irritating than having to go back through your entire book to fix the formatting.

The take-home lesson? Think about how you want to format your book before you write it, and then be consistent. It’ll save you a lot of time in the long run.

And take the time to figure out how to format your book for publication. For example, did you realize that fiction and nonfiction books typically use different indentation styles?

Nonfiction books tend to use block paragraphs, like this:

book formatting example how to write a book

Whereas fiction books use indentation instead:

Fiction book formatting example how to write a book

Here are a few more book formatting tips:

  • Avoid using hard indents. (Don’t hit “tab” at the beginning of a new paragraph; instead, change the paragraph settings to automatically give each paragraph the indentation you want.)
  • Only use one space after a period. (Using 2 spaces was necessary with typewriters, but not with computers.)
  • If you want to create a page break, do not hit “Enter” repeatedly until you reach the next page. Instead, use the “Page break” function. This is the only way to ensure that your page break will work even after people resize your book on their Kindle.

Keep Going, & Don’t Stop—You’re Almost There!

Now you know not only how to get started writing your book, but how to complete your book project in a mere 90 days!

Remember to keep your WHY at the forefront of your mind, and you’ll be able to crush any and all obstacles that get in your way. If any of the common challenges or obstacles we’ve mentioned rear their ugly head, you’ll know how to deal with them.

With just a little bit of time and a lot of determination, you are on your way to officially calling yourself an author.

How to Write a Book Step 5: Launch Your Book Successfully

By this point, your book is completed—congratulations! You’ve done something that most people will never do.

You’ve written a book.

But you’re not done yet. Not quite. Because you still need to launch your book in a way that sets it up for success; in a way that maximizes your readers, your income, and your influence.

Unfortunately, most people who succeed in writing a book never get this whole “launch” thing figured out. They throw their book up on Amazon without really having a plan, and as a result, they get very few sales, make almost no money, and are frustrated at the lack of response to their work.

It’s true that self-publishing your book on Amazon is a great way to go. But you can’t simply publish your book and expect people to find it. Instead, you need to dedicate some time to mastering the publishing and marketing processes on Amazon to sell more books. This is the only way to make sure that your book makes its way into the hands of the people who will benefit from reading your words.

If you follow this simple launch plan, you can rest assured that your book will come out with a bang and will generate steady sales right out of the gate and for years to come.

Get a Good Cover

We all know you shouldn’t judge a book by its cover. But in reality, people do exactly that—all the time. And that’s why, if you want your book to sell, your book cover is important.

Really, really important.

And a good book cover does 2 things:

  • It grabs people’s attention.
  • It instantly tells people what the book is about.

Here are a few examples from some of my own books:

good book cover example how to write a book chandler

Notice a couple things. First of all, it’s orange—which helps it to stand out and grab attention. Second, it’s super-clear what the book is about. The title is in the upper third of the book in large print, so you can read it even in a thumbnail.

Here’s another:

good book cover example how to write a book chandler

Both covers were designed using the same basic principles. They’re simple, bold covers that stand out. They also have subtitles that clarify exactly what the book is about.

Now this style of cover works great for my niche, but it won’t necessarily work for every type of book. For example, it would make a terrible cover for a romance novel!

Why? Well, in short, it doesn’t look like a romance novel. Remember that part of a cover’s job is to tell people what the book is about. And in many genres of fiction and nonfiction, readers have come to expect a certain type of book cover.

In order to clearly communicate what your book is about to your ideal readers, you need it to fit in with their expectations—while also standing out enough to grab their attention. This is another reason why it pays to head over to the Amazon bestselling books list and study some of the most successful books in your genre.

What do those covers look like? Do they share a similar layout? Color scheme? Font style?

For example, if you were writing a romance novel, you would want to study these covers:

how to write a book amazon example cover

Find out what the most successful books in your genre look like, then imitate that look—but change it up just enough so that it stands out and grabs your readers’ attention.

Build a Launch Team

The real key to a successful book launch is building and leveraging a launch team.

So what is a launch team?

In a nutshell, your launch team is a small team of people who are supporting your book. They could be friends, family, associates, online affiliates—anyone.

At first, your launch team might be limited to your immediate friends & family. That’s OK! Launch your book with their help, and work on continually building your launch team every chance you get.

When you build a launch team, you need to make 2 things clear for everyone:

  • What are they agreeing to do for you?
  • What are they getting in return?

Step 1 is pretty simple: you want them to read your book, leave a review, and share it with their own friends and family.

This is how you spread the word about a brand-new book when you don’t have an email list or a social media following.

Step 2 can vary from person to person. What do your friends & family get in return for helping you? In many cases, they get things like:

  • A free copy of your book
  • Their name mentioned in the “Acknowledgements” part of your book
  • The chance to be part of something inspiring
  • The personal satisfaction of helping to create something meaningful

As your launch team grows bigger, you might need to offer more than that. For example, maybe another person in your niche agrees to promote your new book to their email list—but in exchange, they want a percentage of your profit.

(This is called affiliate marketing, and it’s a great way to grow your audience and your revenue while letting somebody else do the marketing for you.)

But don’t worry about that for now. Just reach out to anyone you know who would be willing to support your first book launch and ask for their help.

Get Ongoing Reviews

If there’s one thing we know about the Amazon algorithm, it’s this:

It loves reviews.

If you want your book to show up in search results and as a “Recommended” book when people are looking at similar products, you need to continue generating ongoing reviews to keep the algorithm happy.

When you do, your book will start to show up at the top of Amazon results:

how to write a book amazon example review

Reviews are a fantastic form of social proof. They’re a credibility sign that lots of people have read your book and loved it—and that makes other people more likely to want to read it, too.

But you have to be careful about how you go about trying to get Amazon reviews. For example, you can get in big trouble if you try to pay for reviews, swap reviews with other authors, or offer free gifts in exchange for reviews.

You can solicit reviews, but they cannot be “incentivized” reviews.

So how can you generate more reviews without offering people something in return? Well, I’ve discovered a few tips that work incredibly well. Click here to learn my 8-step process for generating more Amazon reviews.

Get Help From a Mentor Who’s Done It Before

I’d like to leave you with one final message:

The best way to learn how to write a bestselling book is to get help from somebody who’s been there before.

People often ask me how I was able to make so much money and sell so many copies of my very first book. And I always tell them the same thing:

Because I sought out a mentor. Someone to teach me a proven book-writing process that had been tried and tested. A book-writing system that was almost guaranteed to work, as long as I followed it properly.

Well, that’s the real secret to my success as an author. I sought out the help I needed to give my very first book a major head-start.

how to write a book tips quote

My Final Tip

And now I’m sharing the opportunity to learn from someone who’s mastered writing and self-publishing books with you.To learn from a mentor who can help you achieve your dream of writing and publishing your very first book.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

SPOTS ARE LIMITED!

free training

To get started, click here to register for a free workshop called: Want to Launch a Bestseller in 90 Days?

If you want to finish your book, you need a roadmap. That’s why I’m sharing some of the best strategies and tricks other bestselling authors paid thousands of dollars to get — yours FREE.

Here’s what you’ll learn:

  • The EXACT blueprint to FINALLY cross “write a book” off your bucket list — in just 90 days
  • The Bestselling Book Launch Blueprint behind dozens of bestsellers
  • Case studies of bestselling authors who made $1,287, $5,500, even $12,424.03 from their first book
  • And much more!

→ Get FREE behind-the-scenes access now »

Are you ready to write your book? What are some things that you’re still struggling with?

Book Outline: 11 Ways to Outline Your Book self-publishingschool book outline

Book Outline: How to Write an Outline with 11 Major Steps for Success

Outlining.

That word may conjure images of 7th Grade English, scribbling at your desk in frustration while a stern teacher looks over your shoulder as you try to learn how to outline.

A book outline can be almost as intimidating as that teacher’s blatant glare.

Many of us learned how to outline in middle school, and it’s a skill we haven’t revisited since our braces came off and the acne faded away.

But have no fear! You’re a grown-up now, and this project isn’t being graded, which means learning how to outline a book can (and will!) be pain-free, especially with the right help.

You have free reign to structure your book outline to benefit your writing process—whether that’s a spaghetti-on-the-wall approach or a color-coded Excel spreadsheet.

Us at Self-Publishing School? We love this tried-and-true Mindmap to Outline procedure

Book Outlining & The Whole Process All in One

We understand you.

Your life is busy and sometimes you want all the (book-related) goods in one place. We heard you – and we listened!

Chandler Bolt created this all-in-one exclusive training for serious soon-to-be-authors. If you want to learn how to outline and everything else about the book writing process, make sure to sign up to save your spot!

Because if you want to learn how to outline, you may as well get as much information as you can right away. Trust us, it’ll make your writing process that much easier.

Click the button below to sign up and save your spot! Get started on your path to published author by learning from 6-time bestselling author, Chandler Bolt, and uncover his best-kept book writing secrets that have led him to grow 7 figure business.

What is a Book Outline?

It’s easy to see this term and wonder exactly what that means. Is it a bullet list of topics for your book? Is it a chapter by chapter overview written in paragraphs?

No matter how you write an outline, the purpose is the same.

A book outline is a roadmap for your story. It tells you where you need to go and when.

Think of it as a GPS of sorts but instead of giving you driving directions, your outline will give you writing directions.

 

Why Should I Write a Book Outline?

No matter which type of book outline you choose, planning before you write has many benefits. It’s not just about getting your thoughts on the paper, either. It’s about so much more than the actual writing.

Outlines can do a number of things for you:

You don’t need to spend huge amounts of time learning how to outline a book, but some (mostly painless!) prep before writing will be time well-spent since you won’t be spinning your wheels by staring at the blank screen of death.

When you start with a plan, you’ll unconsciously make connections and think about your draft, even when you’re not actively writing.

Mentally writing in the shower is one of the perks of outlining, because it will get your thoughts percolating. Be sure to keep paper and pens scattered about so you can capture your brilliance the minute it bubbles up, rather than letting all those ideas fade away.

Once you have a plan to write your book in outline form, you’ll be better able to put these thoughts to paper and compose your chapters when you do sit down to write.

This means a finished book in less time!

book outline explanation

And I have some good news: there’s no “right” way to outline. Each writer will have their own process that’s personal to them.

Keep reading for tips on how to outline different ways. If one of these exact methods doesn’t strike a chord with you, you can combine methods to create your own way that works best for your unique book.

book outline mindmap example

Mindmap by Sonia Weyers

Are you writing a fiction or non-fiction book? Depending on which you’re working on, the outlining process may look be different.

Thankfully, there are plenty of relevant tips you can apply in the section about outlining a non-fiction book. Likewise, even if you’re writing non-fiction, the section on how to write a fiction outline can help spark some ideas for your process, so we recommend authors of all types of books read the full list.

How to Write a Nonfiction Book Outline

Most non-fiction authors find outlines useful due to the nature of their books. Generally, works of non-fiction require research and citation of sources (although many novels require their own research!).

An outline can help organize your research so it doesn’t overwhelm you, plus your outline will help you create the best structure for your finished book.

These are some of the beneficial methods we recommend for you.

#1 – Mindmap + Book Outline

This is the main method of outlining that we teach in Self-Publishing School. The mindmap method requires you to create a brain dump based on your book’s topic. Write your topic in the center of a piece of paper, then use lines and words to draw as many connections as you can.

It doesn’t need to make perfect sense from the get-go—the goal is free-form thinking to get all of your ideas out of your head and onto the page.

You’ll start to notice connections between different categories of information. This makes it easier to spot the relevant “book-worthy” ideas. Then you can pluck those ideas out of your mindmap and put them into a cohesive book outline.

We also recommend doing a mindmap for each chapter you select from your original mindmap. It will help you structure your entire book chapter by chapter.

Fun, and so easy—we told you this would be (mostly) painless!

book outline mindmap example

Mindmap by Camille Nelson

At Self-Publishing School, we encourage students to make a mess with their mindmap. Regardless of what your mind map looks like in the end, it is an essential element to your book writing process.

This mind map will be the jumping off point for you to begin your outline. In this brief video, Chandler explains how to turn your mindmap into an outline:

#2 – Simple Book Outline

A simple book outline is just as it sounds; keep it basic and brief. Start with the title. Don’t get too hung up on the perfect title at this stage of the process; you just want to come up with a good-for-now placeholder.

You can always change the title later—in fact, you probably will—but starting with some kind of title gives you a better idea of where you want your book to go. Plus, it jump-starts the creative process.

Next, you’ll list all of the key points that cover your book’s overall theme and message. You’ll use these key points to generate your notes. Later, you’ll flesh out these notes to draft your book chapters.

#3 – Chapter-by-Chapter Book Outline

Your chapter-by-chapter book outline is a pumped-up version of the simple book outline. To get started, first create a complete chapter list. With each chapter listed as a heading, you’ll later add material or shift chapters around as the draft evolves.

Create a working title for each chapter, and list them in a logical order. After that, you’ll fill in the key points of each chapter. Finally, you’ll link your resources as they would appear in each chapter, including books, interviews, and Web links.

Here’s a great example of a chapter-by-chapter nonfiction outline completed with bullet lists.

nonfiction outline example

#4 – Sketch Your Book Outline

Perhaps you find the idea of a written outline confining. That’s OK — there’s another option which might appeal to your artistic side.

Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, wrote about how sketching your ideas can simplify complex thoughts.

To create this type of book outline, hand-draw your book concept in sequential order. This may be as simple or as elaborate as you desire. Feel free to use a Bic pen and a spiral notebook, or take it to the next level with a color medium on canvas-sized paper.

The great thing about drawing your book is that you can later use the images as promotional and marketing material!

#5 – Book Outline With Scrivener

If you like being uber-organized, then the writing software Scrivener might appeal to you. Their book outline program allows you to upload your research, organize it by moving it around, and filing it into folders.

Like many writing software programs, it does have a fairly extensive learning curve, which can be a major downside—especially if you tend to procrastinate and really want to get your book published quickly. However, some writers say it revolutionized their organizational process for longer works.

You can learn more about the program and its uses here or check out this tutorial for an overview.

How to Outline a Novel in 6 Ways

While you can incorporate the book outlining tips we shared in the non-fiction section above, creating an outline for your novel will be inherently different from creating a non-fiction outline.

Your novel outline will require a few different elements like:

  • character development
  • character arcs
  • the evolution of plot points
  • the climax
  • resolution of conflict

While the methods may be different, the goal is the same—organization and pre-planning so that you can write a great, cohesive book much faster.

#1 – Basic Document

Your goal with the Basic Document format is to use a Word or Excel table to give structure to your theme. Create a table and organize and summarize your key points and plot.

You’ll then create a separate section for characters and themes, and an additional section with relevant research. 

#2 – Post-It Wall

This is for the creative mind, and another method we teach in Self-Publishing School. All you need is a blank wall and a box of Post-It notes. Carry a pad of Post-Its with you wherever you go, and doodle your book on the fly.

Write your ideas and inspiration on your Post-Its when the mood strikes you.

Next, affix the Post-Its containing words, snippets, doodles, and phrases to the wall. After a week of this exercise, organize these words into novel outline form. Voila—simple, effective, creative!

book outline: how to outline your book

#3 – The Snowflake Method

The Snowflake Method was created by fiction writing coach Randy Ingermanson based on the notion, “Good fiction doesn’t just happen. It’s designed.”

The process of the snowflake method focuses on starting small, then expanding. For example, you’d start with one line from your book, then add a paragraph, then add a chapter.

Since the snowflake method is fairly detailed and based on scientific theory, Randy’s article is worth a read so you can review the detailed steps involved in this outlining method.

book outline snowflake method

#4 – The Skeletal Outline

If you’ve ever written a term paper or thesis, then you’re probably familiar with the skeletal outline. You’ll lay out your narrative points in the order they’ll appear in your story, which involves a broad 7-step story arch.

This gives you a big picture idea of the flow of your story, so you can adjust your story and add subplots for maximum impact.

#5 – Novel Outline Template

Why reinvent the wheel? If you’re impatient to jump right into the fun part—writing!—or you aren’t sure exactly how to format your novel outline, then a pre-formatted template outline might be your saving grace.

A fill-in-the-blank novel outline can help you develop your plot, characters, and ideas without getting bogged down with the notion of striving for “proper” outline form.

#6 – The Reverse Outline

Sometimes looking at the problem from a different angle can give you the answer to the question. The same applies to outlining.

Reverse outlining is exactly what it sounds like: Write down how your novel ends. Then once you know the ending, outline backward to get to that happy (Or sad? You’re the author!) ending.

For more ideas and creatives ways to jump-start your novel outline, check out How to Write a Novel Outline.

Here’s the takeaway: No matter which option you choose, ultimately, you’ll write faster and better with a book outline. If one way doesn’t work well for you, then experiment and try another. Remember, your goal is a finished manuscript, not the gold medal for “Most Perfect Book Outline.”

Discover what works best for you and you’ll be one step closer to a finished book.

Ready to become a published author?

Make sure to take advantage of this free training. It will take you through everything you need to go from blank page to published author in as little as 90 days! You’ll have your outline started before your training is even finished.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

 

 

SPOTS ARE LIMITED!

free training

 

Are you an outliner? What’s the best method you’ve used and how did it help you the most?

How to Self Publish a Book

How to Publish a Book in 2018: Self-Publishing Tips From a Bestseller

Historically, if you wanted to know how to publish a book, you needed an agent to get a traditional publisher to look at your manuscript.

In fact, many publishing companies won’t even open a manuscript if it doesn’t come through an agent. Which makes learning how to publish a book way more difficult.

What’s worse is even if they do open it, it’s still unlikely that your book will be published and sold in bookstores!

*Cue the groans and grumbles of irritation*

So is there a better method?

Yes! In fact, there is another way for your book to not only be published, but to even become a bestseller! This method has led to the success of many authors and is changing the book and traditional publishing industry.

It’s called self-publishing

Personally speaking, I’ve self-published 6 bestselling non-fiction books on Amazon, sold tens of thousands of copies, and continue to collect thousands per month in royalty checks.

The success of my books has been directly responsible for the strong performance of my business, which has grown to over 7 figures in less than 2 years.

Five years ago, in order to achieve this level of publishing success, you would have needed to be extremely lucky to even land an agent who would attempt to find you a deal at one of the “Big 5” publishing houses.

how to publish a book

This is no longer the case. Not only do you no longer need one of the “Big 5” companies to publish your book, now self-published authors are actively turning down offers from publishing companies!

So If you are trying to publish your book and are having no luck landing a publisher, self-publishing could be the best option for you.

Better yet, making the decision to learn how to navigate the self-publishing world the right away can save you countless wasted hours.

What’s the Difference Between Self-Publishing and Traditional Publishing?

It’s easy to look at these two publishing routes and get confused. Why would someone self-publishin when there are companies dedicated to doing it for you?

There are actually many reasons. Here’s a chart detailing what you receive through self-publishing versus traditional publishing.

DifferencesSelf-PublishingTraditional Publishing
You need to spend excess time landing an agentX
You need to market the book yourself
You keep 100% creative controlX
You keep 100% of royaltiesX
You keep full rights to your work foreverX
Costs are coveredX
You have 100% control of the pace of productionX
You work at your own paceX
You control when your book stops "printing"X

How to Publish a Book in 2018

Because many writers get overwhelmed with the abundance of information about the self-publishing process, what it’ll cost, how to do it right, how to come up with a good book idea, and more, I’ve created a step-by-step comprehensive self-publishing guide that will walk you through the beginning steps of how to write your book all the way to how to self-publish it on Amazon’s Kindle (KDP) Network.

In order to learn how to publish a book, we’ll cover:

  1. Deciding Why You Want to Write a Book
  2. Writing Your Book
  3. Getting Feedback on Your Book
  4. Choosing a Book Title
  5. Hiring a Great Book Editor
  6. Designing a Book Cover that Converts
  7. Creating Your Kindle Direct Publishing Account
  8. Formatting and Uploading your Book
  9. Self-Publishing Your Book
  10. Pricing Your Book
  11. Forming a Launch Team
  12. Maximizing Book Launch Exposure
  13. Celebrate!

Let’s get started so you can get started!

author dna quiz

#1 – Deciding Why You Want to Learn How to Self-Publish a Book

What you need to decide first when self-publishing a book, is WHY you want to write a book. I encourage going through this brainstorming process as it’s the only way to ensure that you’re 100% committed to writing a book (and you’re doing it for the right reasons).

Here are some questions for you to consider:

  • Are you an entrepreneur or freelancer with a new business trying to get a leg up on your competition by publishing a book?
  • Do you want to leverage your skills and knowledge to become a paid speaker or coach?
  • Do you have a well-established business and you want to write a book to diversify your income streams and land speaking engagements?
  • Or do you already have a successful story, and want to build an asset that will share the knowledge and skills you’ve gained over decades of experience?
  • Do you have a larger number of book ideas or prompts you need to start writing?
Action Plan: Come up with at least 10 valid reasons why you want to write a book. Use the questions above as a starting guide to brainstorm.

#2 – Writing Your Book

If you’ve ever tried to write a book, you might have had moments where you’ve stared at a blank page for hours with nothing to show for it. Feeling frustrated, you resort to procrastinating and get nothing done! This is normal, writing a book is hard work.

In fact, coming up with a book idea in general can be very tricky.

But in order to start writing your book, you must develop a writing process.

Here’s are some effective ways to develop the writing process:

  • Buy a calendar. The best way to have your book complete is to have a calendar that schedules your goals per day/week.
  • Create an outline. An outline is like a map of your book that provides direction to your story. It keeps you on track and ensures that your ideas are organized.
  • Develop a writing habit. Condition yourself to write at the same time every day. With this practice, it will soon become a habit that will make writing a book automatic.

To learn more tips on how to write, here’s a tutorial video of the simple process I use to write over 1500 words per hour:

 

Action Plan: Create a resistance plan! Figure out which methods best filter out the negative noise to get you into the writing process.

#3 – Getting Feedback on Your Book

When writing your book, it’s important to get as much feedback as early in the process as possible. As writers, it’s all too easy to retreat into your cave for a long period of time, spend countless hours writing what you think is the perfect first draft, only to find that a) your draft doesn’t make sense to anyone else or b) no one else is as interested in the topic as you originally thought.

Not only can a fresh set of eyes on your book help you catch typos and grammatical errors, but a new perspective can give you ideas for tightening up your story and making the theme more clear.

Giving your book to one (or more) “beta readers” before giving it to an editor and self-publishing can also cut down on the time and cost of paying a professional editor.

You can also use a beneficial piece of writing software like Grammarly so you can learn as you write!

Action Plan: Reach out to a few friends who could provide good (preferably unbiased) feedback, and ask them if they’ll be willing to read a chapter or two (or the whole book!) as you finish writing.

#4 – Choosing a Book Title

Contrary to popular belief, you should never decide on a book title until after you are done writing your first draft. This is because choosing a book title first often results in you “writing yourself into a corner” because you’re trying so hard to align your story to the title of the book instead of writing what needs to be written.

Don’t make this more complicated than it needs to be.

The key to choosing a perfect title is: the simpler the title, the better. As you’re brainstorming ideas, always remember to keep it simple. Your title should also be clear on what your readers will receive by reading your book. This is because experts state that a clear promise or a guarantee of results will further intrigue your readers.

Here are some questions to consider when creating your memorable title:

  • Is your title going to teach a high demand skill?
  • Can your title impact someone’s life?
  • Can your book solve a very difficult problem?

Action Plan: Once you’ve narrowed down your book titles, send out an email to your friends and family or put a poll up to your audience asking what title they’d prefer. You could also ask a community of other authors what they think.

how to self-publish a book title self publishing checklist

#5 – Hiring a Great Book Editor

Hiring a great editor can mean the difference between writing a bestseller, or a mediocre book. Therefore, it’s important to take as much time as necessary during this stage of the process.

To find an editor for your book, begin with your personal network. Do you personally know any qualified editors? Start there. If you don’t, then do you know someone who knows an editor?

If you don’t have any luck finding an editor within your personal network, don’t worry! Depending on your budget, you can either hire a professional book editor or hire a more budget-friendly editor from Upwork.

As a Self-Publishing School student, we will also provide you with a Rolodex of approved and vetted book editors who all do a great job.

No matter how you find your editor, make sure you’re a good fit before committing to the full book by paying them a small sum ($25 or so) to edit a few pages or a chapter of your book. Make sure the editor is interested in the subject matter, that they can get your whole book edited in 3.5 weeks or less including back-and-forth revisions, and that their edits are both accurate and make sense to you.

If you don’t feel you’re a good fit following a sample edit, then let that $25 go and find an editor who’s going to work out rather than sinking more money into a relationship that might be a mistake.

Whatever you do, don’t give up during the editorial process! If one editor isn’t working out for you or meeting your needs, find another.

Action Plan: Find a friend or professional editor who can make sure your book is error-free, and start working with them sooner rather than later!

self-publishing a book editing tips

#6 – Designing a Book Cover that Converts

When it comes to self-publishing, a high-quality book cover is one of the most important elements that will get your book to convert into sales! The reason is because your cover design is what readers see first and will immediately determine whether they want to read your book or not.

“Don’t judge a book by its cover” simply doesn’t apply to actual book covers, as much as we wish it did. The hard truth is that everyone judges a book by its cover whether they realize it or not.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

You can find amazing book cover designers on freelancing sites such as:

Prices will vary depending on what type of service you want, but the end result will be well worth the spend.

Action Plan: Find a book designer with any of these sites and your book will stand apart from the rest of its competition!

#7 – Creating Your Kindle Direct Self-Publishing Account

Amazon has a self-publishing service called Kindle Direct Publishing where you can create and manage your Kindle eBook, paperback, and audio books. You can even link it with CreateSpace to offer print books to your audience.

It’s the best way to learn how to publish a book and start selling quickly, and I’ve used it for all my self-published books. I highly recommend it for all new self-publishers!

Setting up your KDP account is very simple! Start by following these steps:

  1. Visit https://kdp.amazon.com and create an account with either your existing Amazon account or your email address.
  2. Next, you must complete your tax information. You will not be able to submit your published book if you do not complete this step.
  3. Once your tax information is complete, hit “Finished” and your account is complete!

Action Plan: Follow these steps to create your KDP account! With this platform, you can figure out how to publish your book within minutes and soon have it appear worldwide!

#8 – Formatting Your Self-Published Book

If you’re on a budget, there are plenty of resources online that can tell you how to format your book yourself for free. You can start by looking at Amazon Kindle Direct Publishing (KDP) forums where there are plenty of discussions on book formatting.

You can also use KDP’s free resources to help format your book. Formatting can be a frustrating experience for the uninitiated though, so if you have a few bucks to spare, you might consider paying someone to help you.

Also keep in mind that formatting will look different for fiction versus nonfiction books.

Typically, nonfiction books don’t have an indent between paragraphs but instead, they have spaces whereas fiction books are indented with each new paragraph, as pictured below.

how to self-publish a book nonfiction versus fiction formatting

If you want to pay for formatting, Liber Writer is a low-cost, effective option for converting a Microsoft Word file to Amazon’s Kindle format. If $60 is too much, you can also find people on Fiverr to format your book for Kindle. Just be sure you hire someone who knows how to format your specific book genre.

Action Plan: Make sure your book is formatted properly by using the free online resource above or hiring someone who can handle the formatting process for you.

#9 – Self-Publishing Your Book

When you feel confident your book is ready for the public, you can create a KDP account and upload your book.

  1. On the KDP mainpage, locate and click on “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions”.
  3. Then, locate and click on “Edit eBook Content”.
  4. Finally, click on “Upload eBook Manuscript”, and upload your manuscript file from your computer.

Amazon also allows you to select 7 keywords or keyword phrases to make sure your intended audience can find your book when searching on Amazon. It’s highly recommended you also select two different categories your book might fit into so you can reach a broader audience.

To select keywords and categories, look at other best-selling books in your niche and notice what keywords and categories those authors chose.

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors.

Create your Amazon author central account after uploading your book. Include a bio, photo, and link to your website or blog to help you stand out among authors. After a few more steps, you’ll be ready to publish your book, at which time you’ll click “save & publish” in your KDP book dashboard.

Afterward, you should be ready to publish your book! Just click “save & publish” in the book editing screen!

Action Plan: Follow these steps to upload your book. You are allowed to upload your manuscript as many times as you want with each upload overriding the previous.

#10 – Pricing Your Book

One of the most important decisions when it comes to self-publishing a book is how to price it. The most common question I get from new writers is, “How much should my book cost?”

To answer this, my general rule of thumb is to have your book priced is between $2.99 to $5.99.

To be more specific, when beginning a launch, I would begin by pricing the book at $0.99 for the launch period. Then I would set the price to 2.99, and I would moderately increase the price by $1 every week and measure how well the new price performs. Once you see a sales dip, that will determine the exact price of your book that will guarantee book sales.

Action Plan: Find the perfect price by using this strategy that will attract your readers and best drive long-term success.

#11 – Forming a Launch Team

Your launch teamself-publishing a book launch plan is the group of people who are dedicated to helping make your book successful. They should be a passionate group of individuals who are eager to make your book launch successful.

Remember, one highly skilled team member is better than a group of mediocre ones!

To find quality candidates, here’s a questionnaire you can use to assess applicants and see if they’re qualified to market your book:

  • Why do you want to support my book?
  • What goals are you trying to reach with this project?
  • How would you market this book?
  • Which influencers would you reach out to and why?

Action Plan: Create an application with questions that align with your thought process. Try to be open-minded with those who think outside the box – they may be the perfect candidates that can get your book to become a bestseller.

#12 – Maximizing Book Launch Exposure

It’s not enough to learn how to publish a book and be done with it. You still have to take action even after your official launch.

As soon as your book goes live on Amazon, be sure to leverage your launch team and your audience to help you market your book! It may be odd to ask your fans for help, but your fans are there to support your project and want to see you succeed. You might be surprised how willing they’ll be to help you if you just ask!

Here are some marketing initiatives you can assign your team and audience to do:

  • Share content from your book as blog posts across social media
  • Submit reviews on Amazon
  • Help build your book’s website
  • Reach out to influencers for a future guest post or podcast feature
  • Share a book review on their YouTube channel
  • Buy extra copies to gift their friends

The additional exposure generated from your launch team and audience will help push your book up Amazon’s rankings, which will drive more sales!

Action Plan: Create your book marketing launch plan using these methods. Measure each of these methods to see which will best get your book in the hands of new readers and convert into sales.

#13 – Celebrate Learning How to Self-Publish a Book!

Publishing a book is just the beginning. Depending on your goals for your book, self-publishing can get you more customers, free publicity, and establish you as an expert in your niche. This can help you land speaking gigs and build a business within your area of expertise.

Your book sales can also help fund your lifestyle with passive income.

Dream big about what you want your book to do for you. When you have a vision for where you want your book to take you, it will be easier to take advantage of opportunities as they arise. Getting clear on what you want will also help you to be more effective when expanding your network along on your journey.

What to do Next

Now that you’ve learned how to publish a book, it’s time to take action and bring yourself one step closer to your goals and dreams. Here are a few actionable steps you can take right now!

#1 – Learn more!

If self-publishing a bestseller is something you want to do, and you’re serious about changing your life and your business for the better by getting your book out there in the world, then you need to focus on learning more about the process.

Because without having the knowledge, moving toward success is very difficult – but that’s where we come in!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

 

 

 

 ⇣

SPOTS ARE LIMITED!

free training

 

#2 – Find your WHY and your topic

Ask yourself right now why you want to write a book. Having your purpose at the forefront of your mind for the duration of writing your book will help keep you focused and motivated.

Make a list of all the reasons you want to write a book and circle the one that’s the strongest; the reason you want to write a book that makes you excited about the possibilities.

Now what do you actually want to write about? Are you going for a fiction book or do you want to write a memoir that showcases your life’s most influential moments?

Jot down your goal or topic and get started on the next step.

#3 – Start your mind map

Yes, you’re already ready to start working that mind map!

We’ll actually help you out a little bit and give you a couple free templates you can use to get started. Organizing your thoughts on a specific topic can be really hard unless you have a guide to help jog some ideas.

You can download either our fiction mind map or our non-fiction depending on which topic you’re writing about. Just click on either below and start mapping your book!

Fiction Mind Map Download                    NonFiction Mind Map Download

how to publish a book nonfiction templatehow to publish a book fiction template

 

 

 

Are you ready to learn how to publish a book? What’s holding you back from writing, publishing, and selling a life-changing book?

Book Marketing: How to Skyrocket Sales of Your Book self-publishingschool

Book Marketing: How to Skyrocket Sales of Your Book

Just because you wrote a new book doesn’t mean that your book is guaranteed to sell.

Harsh? Maybe. But it’s true. And here at Self-Publishing School, you first have to learn the truth before taking action.

Even if your book is the next Great American Novel, it won’t be a success if it doesn’t get into the collective conscious of the public. 

This is why you need good book marketing tactics to back it up.

Marketing takes planning, organization, and consistent action; it’s hard work. But the good news is that marketing is also about fostering connections and relationships, which can be rewarding to you and your fan base.

And since you’re the one who knows your book from cover to cover, your backstory, your reasons for writing it, and who your ideal reader is, it’s your duty to put a plan in place to best connect with your intended audience and share your story.

We know, we know…you’ve put a ton of effort into writing, editing, and getting your book ready for publication that the thought of adding another layer of “work” is not the most appealing idea.

But realize that if you launch your book without a marketing plan, FAR fewer people will read it.

It will hamper the success of the book you’re working on now, as well as others you plan on publishing in the future. So if you dream of becoming a New York Times bestselling author, or if you want your book to help you reach other lifestyle goals, a book marketing strategy is your essential key to success.

We Know What it Takes for Good Book Marketing

Having seen and been involved in so many book launches ourselves, we know what works and what doesn’t when it comes to book marketing. We’ll walk you through a play-by-play of exactly what you need to do so that your readers can find your book and buy it.

We’ve broken this guide down into three main sections for learning book marketing:

  1. Pre-Launch: Building Your Book Marketing Launch Team
  2. Pricing Your Book for Maximum Sales
  3. Post-Launch: 8 Strategies for Selling More Books

Let’s get to it.

Pre-Launch: Build Your Book Marketing Launch Team

The first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as it’s also commonly referred to. The ideal launch team is a dedicated, hand-selected group eager to make your launch successful. If you use your team’s talent and communicate well, there’s nothing your launch team can’t accomplish!

#1 – Size

The first step is to determine the projected size of your book marketing launch team based on the size of your audience.

Your audience is anyone interested in you, your book, and your product. They could be five of your lifelong friends, members of your community, big organizations you’re connected to, social media followers, email subscribers, anyone who might be interested in what you’re sharing.

If you have a smaller following, we suggest you aim for a launch team of 10-50. Those with hundreds in their network can aim for 100-250 team members.

How to Find Followers

If you don’t have much of a following right now, start by looking at your personal inner circle— your family, your close friends—then branch out to their connections, families, and colleagues.

You can reach out to peers from college, your volunteer work, or even your first job. You may even consider parents at your child’s school, fellow dog owners, or members of your yoga class.

Even though you may not know these people well, they are a part of your network, and you may be pleasantly surprised to discover that they’re inspired by your book and would be eager to share it.

Once you’ve completed this exercise, you should have an initial list of potential launch team members!

#2 – Recruit

Now that you’ve determined your potential recruitment pool, the second step is to initiate contact and gauge their interest level. The most important lesson to consider about your book marketing launch team is that QUALITY trumps QUANTITY.

One top-quality, dedicated team member trumps a handful of mediocre ones.

To begin recruitment, create a simple questionnaire process that describes your book, your expectations of the team, and questions asking:

  • Why are you interested in supporting my book?
  • What part of my book speaks to you?
  • What specialized skills can you contribute?
  • What’s your available time commitment?
  • Who are influential people you can reach out to?
  • Why would these influential people be interested?

To sweeten the recruitment deal, feel free to offer a free signed copy of your book or an inclusion in the “acknowledgments” section.

You can easily do this through email, or through online forms like Typeform.

#3 – Record a Welcome Video

Take the time to record a warm welcome video for your new supporters! In your video, first, congratulate your team for being selected and express gratitude for their help.

Then, detail your expectations, your unique mission for writing your book, and why you want to share it with as many people as you can!

This welcome video will help you create a more personal connection with your book launch team, and show them a bit more about why you’re creating it and what message you’re trying to convey.

Be sure to send it to everyone who completes your questionnaire

book marketing communication guidelines

#4 – Establish a Communication Style

Here’s the secret to a successful book marketing launch team: Effective communication.

Communicate with your team regularly to keep them focused on weekly tasks, progress, and innovative ideas by doing the following:

  • Strive to send one email per week preceding launch then increase it to three or more during launch week.
  • Use a Facebook group to engage, share ideas, and post feedback. Set the tone by posting “Dos and Don’ts” to keep conversations focused and positive.
  • Boost morale and build rapport by sharing inspiring quotes, gifts, and goofy photos to keep energy high and build vital connections.

No matter which mode of communication you’re using, remember people like to be treated well. Always make sure your team knows how grateful you are to them and their dedication!

#5 – Book Marketing Launch Team Assignments

You can’t just build up a catalog of supporters and not use them, though. You have to give them small assignments to help you with launching and the book marketing process in general.

It might feel weird telling people to help you, but don’t worry about it! They’re here because they want to support your project, and as long as you’re gracious and ask nicely, they’ll be happy to support your work.

book marketing launch team ideasFacebook Groups will be the most effective way to dole out weekly team assignments. Here are some book marketing initiatives you can assign your team to do:

  • Share snippets of content from your book across social media
  • Submit reviews on Amazon
  • Add their reviews to Goodreads
  • Share a book review on their YouTube channel
  • Record a testimonial for your book
  • Buy extra copies to give to their friends
  • Give you more marketing ideas!

#6 – Utilize Talents

Your team members will have a different variety of skills and talents, and it’s your job to effectively manage your team by assigning work based on their strengths.

To identify your team’s talents, write a post during the introductory week and say the following:

“If you have any special talents or connections you’d like to lend towards my book launch, please comment on this post and let me know. I’m looking for ways to help spread my book’s message to a wider audience.”

#7 – Have Fun and Say “Thank You!”

Your launch team will commit weeks of their time, energy, and talent, so make sure you thank each and every person for their contribution! Ensure that each person on your team feels valued and appreciated for their efforts.

And most importantly, let them know how to get your book for free (or at least at a deep discount)! Which brings us to…

Pricing Your Book

One of the most important factors in how successful your book launch is will be how you price it.

To find out how to price your book for success, we recommend reading Book Launch.

But for the sake of this article, here are some of Self-Publishing School’s biggest secrets that will get your book to soar up the Amazon’s charts:

  • If you have a sizable audience, we recommend launching your book for $0.99, and then increasing the price to $2.99 or higher after about a week.
  • For first-time authors, we recommend Amazon’s Free Book Promotions for your book launch.

Although you won’t get paid by putting your book out for free, realize that it will be featured on another author’s page which instantaneously increases your exposure and recognition.

Once the free promotion has ended, switch your book’s price to $0.99 for the following week, then slowly increase the price by $1 per week until sales stagnate.

Post-Launch: 8 Book Marketing Strategies for Selling More Books

All marketing—no matter which market or industry—is fundamentally about people and making connections. Part of pitching your book will be figuring out how your book relates to your readers and how they will benefit from it.

Now that your book is out in the wild, you want to get as many people to it as possible. Here are the eight best strategies for doing just that.

#1 – Build Your Book Website

Can you imagine if you came home one day and your house was…missing? Well, that is what an author’s life can be like without a website to post fresh content. You’ll always be missing a home where you can park your books.

Many authors think they don’t need a website because they can promote their books through social media or the author platform on Amazon.

Sorry, not exactly.

There is a huge difference. Having an author website is the difference between renting or buying a piece of property. When you rent, you are living in someone else’s space. It doesn’t belong to you and they can cancel your lease at any time.

Maintaining your own website on a hosted server with your domain name is the same as having that piece of real estate. You can customize your site your way, publish your own content, and you are always in complete control of how it looks and what gets published.

When it comes to book marketing, the sky’s the limit. You can:

  • Publish your book’s landing page on your site.
  • Post blogs about your upcoming book
  • Create a countdown timer for the book’s release date.
  • Set up an affiliate link to your Amazon page so you get commissions on book sales
  • Include sample chapters from your book
  • Link to video clips about the book on your website
  • Communicate directly with your email subscribers about new releases or your current blog post

And you can also set up a Google Alert so you can be notified about where your name and your book show up online. If someone gives you good feedback or a stellar review, reach out and thank them and ask them to link back to your book’s website.

Action Step: If your book doesn’t already have a website, get one started! To setup your website and personal blog on a paid server, you can try Bluehost or Godaddy and use WordPress for building your site.

book marketing author platform example

#2 – Build Your Email List

There is a saying going around that says: “the money is in the list.” Why? It’s simple. A list of followers who are in love with your writing will be the first to line up when you have a new product to sell.

These people are essentially your customers.

Your email list is yours. It doesn’t belong to Amazon or social media. You control what you want to say, how you say it, and when. Imagine if every time you had a new book ready to launch, hundreds or thousands of people were waiting for it so they could get it first.

If you are serious about your book marketing your current project and all future ones as well, building your list should be a top priority. Nothing else comes close. Although building a list takes time, in the long run it is the easiest way to market.

These are the true fans that will get the word out and be the first to leave verified reviews after buying your new release at the special price of 0.99. But that is just the beginning.

You can continue to build your list by including a reader magnet at the front and back of your book. Get people hooked on your brand and then keep them there by writing your next book, and then, including them in your next launch. As your book reaches more people, and you get more signups, your marketing capacity grows…exponentially.

Action Step: If you haven’t started on your list building, go to an email management system such as Mailchimp or AWeber and sign up for an account. Then get building and start to funnel your fans into your books today.

 

#3 – Reach Out to Influencers

When it comes to book promoting, nothing can have a bigger impact on your book than influencers. What is an influencer?

Influencers can be podcasters, bloggers, or authors with strong email lists. It’s someone with an established platform that can get you noticed if they notice you.

An influencer is someone who has a lot of promotional weight and can spread the word about your book to thousands of people with just a brief mention to their email list, on their blog, or by sharing on social media, for example.

Influencers have a long reach. What you can do is identify the influencers in your niche and reach out to them. Tell them who you are and ask if they can help to promote your latest book. A lot of the time, they’ll want a free copy to read and review. You can also offer to support their future endeavors as a way of giving back.

Influencers can have a major impact on your exposure as an author, so try to set up interviews in your hometown or reach out to someone online and offer to do an interview so you can deliver value to their target audience.

Guest post blogging on an influencer’s blog or website is another way to market your book.

For example, if you wrote a book on recipes for Italian food, you could try connecting with people in the Italian cooking niche. They may have a blog, podcast, or a webinar on which you want to appear.

Action Step: Identify at least one influencer in your market and reach out to that person. Tell them who you are and what you do. Get on their podcast or get interviewed. Exposure to fans in your niche will have a big influence on book sales.

 

#4 – Leverage Two Social Media Platforms

Social media is a powerful way to promote your book to potential readers. We can engage with thousands of people just by hitting a few buttons. But with social media sites, the big scare is the amount of time we can get sucked into trying to do everything.

If you try to connect with everyone, you’ll match up with nobody.

When promoting and marketing your book, you can’t be everywhere doing all things at once. That is why we recommend you choose two social media sites to work with and post your content regularly on these two sites.

For example, you can have a YouTube channel and post weekly videos covering a wide range of topics centering around your book. After a few months, you could build up a library of content that will bring in the right audience, engage with new subscribers, and even create a course out of your videos.

Here’s an example of Youtube content from a writer currently working on her first fiction novel. She created a Youtube channel to engage fellow writers, who are also readers:

book marketing youtube page example

By creating a Youtube channel and giving advice about writing, she’s appealing to writers while also advertising that she is also a writer and has a book in progress.

Switching gears to Facebook, you can promote your book or blog using Facebook ads that drive new readers to your Facebook page or your book’s website. You could also post popular quotes or snippets of material from your upcoming book.

With Twitter, you can post multiple times a day with brief quotes or messages under 280 characters. Twitter has proven to be a powerful platform for authors when it comes time to promote and market a book.

And if your book is more business-focused, you may find that LinkedIn works best for you, since it allows you to connect with new readers on a more professional platform.

We recommend choosing two social media platforms and focusing on consistent engagement. This will keep your book’s appearance fresh and invite new people in to check out your work.

Using Specific Hashtags to Grow on Social Media

In the writing community, there are a number of very popular hashtags authors and writers use to connect with each other. Why make connections with other authors? Because almost every other is also a reader!

Here are some of the top hashtags you can use on each platform:

Twitter

  • #amwriting (as in, “I am writing”)
  • #writerslife
  • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
  • #writerprobs, #writerproblems

Instagram

  • #amwriting (as in, “I am writing”)
  • #writerslife
  • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
  • #writerprobs, #writerproblems
  • #writersofig, #writersofinstagram, #writersofinsta

Facebook

  • #amwriting (as in, “I am writing”)
  • #writerslife
  • #fantasywriter, #scifiwriter, #contemporarywriter, etc.
  • #writerprobs, #writerproblems

Action Step: Choose two social media platforms and commit to publishing content regularly. If you only want to focus on one, master it, and then move to another that is perfectly fine! It is better to do one thing and get it right then do two things poorly.

 

#5 – Get on Bookbub

Bookbub is the cream of the crop when it comes to promoting and marketing your book. In fact, you should submit your book for promotion as either free or for 99 cents right after your book launch.

Bookbub has a massive following and can get your book delivered to thousands of readers.

It really is the “Big One” when it comes to book marketing. The cost isn’t cheap and can run you anywhere from $200 to $2,000 for a promo, depending on the genre, category, and the price of your book.

But is it worth it?

Yes. Definitely.

For example, if you are running a promo for 99 cents in general nonfiction, you could potentially sell, on average, 2,000 copies of your book. Not only will you make a profit, but this could bring in hundreds of subscribers and leads to your email list. From there you can upsell readers on your other books or even a course if you have one.

Action Step: Go here for Bookbub submission requirements. You can also check out the pricing here and submit your book here.

 

#6 – Interviews and Podcasts

A local radio or podcast interview can introduce you to new readers. While this may sound intimidating, you can pull this off like a pro with a little preparation.

Look to local colleges, podcast hosts, or local radio stations for interview opportunities (Pro Tip: Hosts love to interview up-and-coming authors, so you may be surprised at the many offers that come your way when you reach out).

Reach out, let them know a little bit about your book and why it might be interesting to their audience, and include a free sample of it so they can see if you’d be a good fit.

If you have a press release describing what your book is about, feel free to include that as well to give them more context.

Then be sure that when you go on, you present a great story about your book and get their listeners excited to read it!

Action Step: What are three podcasts or radio shows you could go on to talk about your book? Find their contact info and reach out with a pitch about having you on.

book marketing book club example

#7 – Book Clubs

Local book clubs are another goldmine of new readers; you already know they like books! Find and connect with these groups. You can offer to attend a meet-and-greet and hand out copies of your free signed book.

You can also get your book listed in Facebook Groups and other groups dedicated to readers. There are also paid lists, such as Buck Books, that can reach tens to hundreds of thousands of readers. Book Launch also teaches what lists are out there, and which ones are the best to use.

Action Step: Are there any book clubs you could join? Look on Facebook for groups that would be a good fit for your book.

 

#8 – Write Another Book

Publishing another book is great for brand building. In fact, it’s much harder to market just one book unless it is a ground-breaking phenomenal masterpiece.

Your book may be great, but you can compound that greatness by writing more books, preferably in a series.

With every new book you put out there, you increase the chances of your work getting recognized by influencers and people online who are hanging out in all the places you can target for promotion and sharing.

Become a Book Marketing Guru

Launching your book is only the beginning. The real work begins after the initial “bang” is over and you have to dig in deep to promote, engage, and provide solutions to readers’ problems.

Remember: Marketing is about delivering a product [your book] to the right people [your audience] who need desperately what you have to offer [your solution].

Create this product for your readers, ship it to them and communicate in a way they understand—and you’ll become a great book marketing guru as well as an amazing author.No matter which marketing tactics sound best for you, remember that choosing a few key strategies and executing on them regularly is crucial to increasing book sales.

Let these strategies be your secret weapon to a successful book launch, and you’ll be on your way to being a bestseller in no time!

What is your best book marketing strategy and how has it worked for you so far?

Book Title Ideas: How to Choose the Perfect Title for Your Book Book Title Ideas self-publishingschool

Book Title Ideas: How to Choose the Perfect Title for Your Book

I get how frustrating it can be.

Writing the book might seem like the most difficult part…and then you have to actually title the darn thing!

When it comes to writing a book, coming up with reasonable book title ideas is surprisingly one of the hardest parts to complete. It’s difficult because titles are essentially short hooks that advertise your book using the fewest words possible.

generating book title ideas that sellIt’s also what readers look for first when they discover new books, and can take less than 5 seconds to make a decision.

This is why it’s so crucial to craft a perfect name.

To help spur your creative process, we’ve created a few essential guidelines for you to follow as you craft the perfect book title ideas for your masterpiece.

Since there are different title considerations for fiction and non-fiction, we broke these two topics down separately into:

Let’s create your selling title!

How to Choose a Book Title for Non-Fiction

As you begin crafting your book title ideas for your non-fiction book, the key is knowing that non-fiction readers are looking for solutions. Whether it’s losing weight, becoming a master in sales, or becoming better at fostering relationships, they’re simply looking for a book that will solve their problem.

To leverage this idea, here are a set of rules to consider:

#1 – Your Title Must Include a Solution to a Problem

Your title should be crystal clear on what your readers will achieve by reading your book. Experts say that a title with a clear promise or a guarantee of results will further intrigue your readers.

Here are some questions to consider when creating your title:

  • Are you teaching a desirable skill?
  • Can your personal discoveries impact someone’s life?
  • Can your book solve a very difficult problem?

Here are our favorite book titles that offer a clear solution to a problem with promising results:

  • Asperger’s Rules! How to Make Sense of School and Friendship by Blythe Grossman
  • How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease by Michael Greger
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

book title ideas example book

Book Title Ideas Action Plan: Write down the best solutions or teachings your book offers and form these into potential book title ideas.

 

#2 – Use a Subtitle for Clarity

A great non-fiction title employs a subtitle to clarify what the desired outcome will be from reading your book.

In this video clip, Chandler explains in 5 simple steps how to create a compelling subtitle:

Here are some questions to consider when creating your subtitle:

  • How can your subtitle further expand on achieving a desirable outcome?
  • What are the biggest pain points that your subtitle can provide a solution for?
  • How can you further address your innovative solution in the subtitle?

Here are our favorite book subtitles that spell out what their readers can expect from reading their books:

  • The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna
  • Better Than Before: Mastering the Habits of Our Everyday Lives by Gretchen Rubin
  • Work Rules! Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock

Book Title Ideas Action Plan: Make a list of 10 attention-grabbing subtitles that promise big outcomes and other positive benefits.

 

#3 – Make Your Title Unforgettable

Catchy titles are memorable, boring titles are not. So make an effort to be more creative and fun with your book title! Use alliterations to make your title easier to read and remember. A memorable and light-hearted title adds additional character to your book and is also a great way to attract readers.

Here are some questions to consider when creating your memorable title:

  • Will a fun title turn a normally boring subject into something more interesting?
  • Will adding humor to your title further entice readers?
  • Will a cleverly written title stand out from other books in this genre?

Here are our favorite books that engaged us with clever titles and subtitles:

  • Me Talk Pretty One Day and Let’s Explore Diabetes With Owls by David Sedaris
  • Trust me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt

Book Title Ideas Action Plan: Experiment with different types of styles and poll your audience to determine whether a comedic, shocking, or even bizarre title will be the most appealing to your target audience.

No matter which method works best on creating a compelling title for nonfiction books, a good thing to remember is to always test multiple titles with different audiences to determine which book title generates the biggest response.

Getting good feedback is the only way to know for certain which title is perfect for your book.

How to Generate Book Title Ideas for Fiction

Generally, fiction titles are allowed more creative wiggle room than their non-fiction counterparts. That being said, an effective fiction title must still pique your readers’ attention. And while it’s true that you can title your fictional book with random names, it still must catch the reader’s attention.

Here are some key guidelines to keep in mind:

#1 – Your Title Should be Appropriate to Your Genre

Your novel title should use language that resonates with both your genre and target audience. For example, a romantic book can call for dreamy language whereas an action book can warrant strong and powerful words.

This means that you must know your book’s genre and words that best fit the style of title.

Here are some questions to consider for appropriate genre titles:

  • What genre best fits this story?
  • Which are the perfect choice words for your genre?

Here are our favorite fictional titles based on genre:

  • Ready Player One by Ernest Cline
  • The Great Gatsby by F. Scott Fitzgerald
  • The Godfather by Mario Puzo

Book Title Ideas Action Plan: Based on the genre of your book, pick out a few keywords that best suit its category and evoke strong emotions in your readers.

book title ideas questions to ask

#2 – Your Book Title Should Pique Your Reader’s Interest

A great fiction title teases and leaves your audience wanting more. You want your audience to read your title and think, “I must read what’s behind that cover!”

Create fictional titles intriguing enough to capture the imaginations of your readers, and get to them to read your story.

Here are some questions to consider on how to pique interest with your title:

  • Which key components of your story best captivates your readers?
  • What emotions do you want your readers to have once they read your title?

Here are our favorite fictional titles that drew our attention:

  • Fahrenheit 451 by Ray Bradbury
  • The Da Vinci Code by Dan Brown
  • Fear and Loathing in Las Vegas by Hunter S. Thompson

Book Title Ideas Action Plan: Choose a theme that will best draw your reader’s attention. Come up with 5 titles that will catch your reader’s attention and pique their curiosity.

 

#3 – Look to Your Characters for Book Title Inspiration

A great book title captures the spirit of the protagonist. Some authors simply use the hero’s name for their title. Others have combined the names of their hero along with their special qualities to inform the audience about their protagonist’s accomplishments like Charlotte’s Web by E.B. White.

On the flip-side, a formidable antagonist can also be an amazing book title.

A sinister name can convey a sense of dread and expectation for what’s to come like Doctor Sleep by Stephen King. Both choices are great title ideas and should be seriously considered for your fictional book.

Here are some questions to consider when including a character as a title:

  • Between the hero and villain, who impacts the story more?
  • Are there any stunning qualities from your characters that will draw a reader’s emotion?
  • Can the plot of the story be summed up as a title?

Here are our favorite fictional books that use characters for its title:

  • Harry Potter (Literary Series) by J. K. Rowling
  • Bridget Jones’ Diary by Helen Fielding
  • Ender’s Game by Orson Scott Card

Book Title Ideas Action Plan: Determine which character best conveys what the story will tell in your title. You may also include creative words or themes to further showcase the character’s unique qualities or the journey itself.

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Your Next Steps

Ultimately, the title of your book depends on you, the author. By following these constructive guidelines, you will be able to generate a number of book title ideas you can use to find the perfect one that grasps the attention of readers and soon become an Amazon bestseller in no time!

#1 – Join your FREE training!

This training was created just for you. Make sure to save your spot and sign up right now so you can learn exactly what it takes to write and publish your book within 90 days…or even less!

You won’t find this guide anywhere else. Take advantage of this offer so you can spark multiple book title ideas in as little as an hour!

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#2 – Create a list of book title ideas

Now is the time to fire up that imagination and start brainstorming! We gave you a number of different actionable steps to help you generate book title ideas that work well.

Now is the time to make a list of every potential book title you can think of! The more, the merrier.

When this is done, you’ll want to go through and jot down any that really make you feel something in a separate list. These are the ones you’ll use for the next step.

#3 – Get feedback about the top title

It’s hard to pick a title by yourself because you’re too close to the book. What will help you find the best title is putting the options out there for your target audience to choose.

A fantastic way to do this is to join writing and publishing groups online where you can post polls.

For example, our Facebook Mastermind Community has a very large number of experienced authors who respond to polls just like these on a near-daily basis.

Locate a group you like, join, and start polling about your title!

Have you thought of the perfect name for your book? What did your process look like to get there?