SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales)

Posted on Jun 7, 2023

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Written by Chandler Bolt

Home > Blog > Podcast > SPS 212: Lessons Learned From 5,000+ Calls With Aspiring Authors with Chad Aleo (The Book On High Ticket Sales)


Chandler Bolt [00:00:03] Hey, Chandler Bolt here. And joining me today is Mr. Chad Aleo. Chad is a publishing consultant at Self-publishing Economies, a motivational speaker and the author of multiple books, including Breaking the Charts and his upcoming book called The Book on High Ticket Sales. In the last five years, he’s talked over this crazy stat over 5000 aspiring authors have talked to Chad one on one. He’s helped a ton of them take the leap to get started with their book. And through these calls, he’s discovered the difference between why some authors make it and why other authors don’t. It’s been a long time coming. Chad has been just a huge, huge, huge part of our growth at self-publishing dot com and a big part of the reason why we’ve grown so quickly. And so he knows a lot of things well, sells well, he knows books well, he knows real estate investing well. But today we’re going to dive into kind of two things. So we’re going to talk about, I mean, obviously 5001 on one conversations. Lot of lessons learned there in the trenches that I think will be helpful for everyone listening to this or watching this. But then we’ll also talk about his book coming up and the process of high ticket sales. So if you’re thinking about as an author, you know, doing sales to grow your business or build a business off the back end of the book, or if you’re curious about getting into high ticket sales, that piece will be really interesting. So we’ve got a lot of ground to cover. Let’s dive straight in. Chad, great to have you here.

Chad Aleo [00:01:27] Yeah, man, it’s it’s super fun to be here. And, man, I, I think there’s some we’ve talked about and you’ve heard me talk about it multiple times. I mean, just the growth of self-publishing dot com through the years. I mean, there was eight people when we started and just to be like at this point where we got over 60 employees in 5003 years in a row and you know now where you have this best top podcast and now I’m being interviewed really, I mean, this is a it’s a cool it’s a cool thing. And so I appreciate you having me on this for to talk about.

Chandler Bolt [00:01:57] So it’s great. And when it stat that I didn’t even think about I mean you’re running a business within the business you brought in over $2 million in sales just last year, which is bigger than most businesses, which is kind of crazy. So we’ll talk about the principles behind that. But I guess for starters, I mean, you’ve talked to over 5000 people in these publishing consultation calls, one on one. So these are potential for contacts people. These are potential authors who are like, Hey, should I do this? Should I not? They’re thinking about working with this. They’re thinking about getting started with their book From those that experience in those calls, what have you seen is kind of like the biggest thing that keeps people from getting started with their book.

Chad Aleo [00:02:38] Oh, man, that’s that’s such a good question. Now, when you talk to 5000 people, I think that probably the best thing I’ve learned in all of these is like you tend to pick up patterns, right? And you start to notice that everyone that’s trying to write a book start a business like we all are the same. And I hear the same things over and over again about, you know, what their fears are, what their challenges are. And like I could tell you everything I’ve heard, but it usually boils down into three buckets, right? Someone’s having a mindset challenge, you know, they’re having, you know, I have no I don’t believe I have the skill set to do this. Or maybe it’s something along the lines of, you know, I just I think I need a system that I can just follow that just shows me what to do. Like, everything boils down to those three things. And I know most you if I listen to this podcast and say, Oh yeah, it’s definitely my mindset, I’m probably holding myself back. Or, you know, I don’t believe I can create this bestselling book and, you know, but but I would say, you know, the biggest thing that I think I hear the most is there are so many people with just amazing, amazing ideas. And sometimes I’m listening. These people, I’m like, I don’t even feel worthy hearing this idea. Like, this is going to be an amazing book. And then they ask me for validation if it’s a good idea, and it’s like it’s just self-sabotage, right? And and so that would be the biggest challenge that I hear most people come to me with, which is like, is it good? Is it going to be is this worth even talking about? If it’s not, I’ll just get off the phone. I’m just like, man, like a CEO or whatever. And you’re nervous, right? You know that impact syndrome.

Chandler Bolt [00:04:18] So that’s exactly as my salesman says. Sounds like imposter syndrome. And it sounds like almost needing borrowing the belief from someone else to get started that I’m worthy of writing this book. Is that is that kind of the biggest thing?

Chad Aleo [00:04:31] 100%. Yeah. I mean, most people are looking for that validation. Is this okay to do? Mm hmm. Regardless of all the accolades that they already achieved because we talked to some amazing people, you know, famous professional artists, you know, we talked to top bestselling authors already or CEOs, whatever, you know.

Chandler Bolt [00:04:53] So, yeah, it is. I feel like we get to do one of the coolest things ever. And it’s and it’s, I think, kind of one of the most interesting jobs ever because you just get to talk to just the I mean, the people we see working culture, that’s just like letting the world in. If no athlete or senator or just like crazy experience in professions. And so it makes for really fun conversations. Mm hmm. So, okay, so someone’s coming in there on that call. They’re like, Oh, man, I don’t know if I have the mindset to do this. Like, I don’t believe myself or I don’t know if I have the skill set. Is this book going to actually be any good or I don’t know how to do this? I need a process to follow that. All of those are kind of in buckets of of indecision. And I think a lot of times you get people come on the call, they’re like, Oh, cool, you know, let me talk to my spouse. Oh, cool. Maybe next year, maybe someday. Do I have time to write a book? It’s like writing a book is not this thing that people are just like, Hey, I’ve got to do it right now. So oftentimes people want to procrastinate. How do you kind of help people get off the fence and make a decision to actually commit to this book on those calls?

Chad Aleo [00:05:57] Oh, man. Another good question. You know, procrastination. You know, I know where I came this, where this came from. But we live in a procrastination, right? Most people, the default of society is we want to wait to take action on anything. Right. I mean, before you propose to your spouse, you know, whatever. Like you got to think about, okay, like this is a big deal, you know, before you buy your first home. I mean, before you take that job, you know, and then you always go to someone else, I think there is this element where as kids, we grow up, this is deeper than I thought. And as I’m starting to think about it, you know, we’re so used to asking for parents for validation. And so I think as we grow older, we always are looking for that someone to tell us it’s okay. And it feels scary to go do something that one most people haven’t done before. And especially it’s super vulnerable. Like you’re about to publish a book on an idea that you believe is like you just know the best content on it and. Is it okay to do it? Is it okay if I do this, Chad? And so, you know, when I start chat with people, you know, when we talk about like urgency and and we start thinking about, like, what is really holding people back, you know, you definitely want to chat with someone. You have a great idea. I mean, those are the best ones because, man, it’s so exciting just to be like, you have an amazing idea. You can do this. But but also, you know, there’s an element of there’s so many people and there’s probably a lot of you on this podcast where you’ve been thinking about this for two, three, five, ten, 15, 20 years, and you still haven’t started. Okay. And I think sometimes that comes from this feeling of you hold this status where you think you have to climb so high to be successful. In reality, you see to go deeper into the piece of just like actually getting it done right and knowing that it’s going to be done is better than perfect. But it’s that it’s that more that element of man, oh man, have you been thinking about it? Like, what are you worried about? We’re all going to die someday and hey, my eyes will leave your mark. Write your book. And who knows? You’re never going to know if it’s going to be successful unless you do it right. So he’s got to take that action.

Chandler Bolt [00:08:11] That’s great. And I mean, we always talk about, hey, people who pay pay attention. And so I think a lot of times the thing that happens on the on the call is symbolic is like I know this is no small amount of money, but and as soon as I decide to do this and spend this money, it’s done right for a lot of people. And so it’s that’s almost this there’s a lot of symbolism in even just that decision to say, hey, I’m going to sign up, I’m going to work with you guys. You’ve so you know, you’ve been with the company for for a few years and obviously had a bunch of these calls I’ve we’ve been able to see. Yeah. You’ve been able to see like a lot of just not only on I mean it’d be one thing if you’re just talking to people first time on that first call. Right. But you’ve been able to see I had that call and then. Year one, year to year three later, what happened with that author? So what have you noticed is kind of like some of the common traits of the most successful authors that you’ve talked with.

Chad Aleo [00:09:07] Great question. So when I’m thinking about some of the people I’ve spoken with, I think that’s a cool blessing to still be here, right? Because most where they leave a company in a year and then they forget and they go on to something else, but it’s pretty cool to see the full circle. It’s not like I just started doing this and I just signed someone out of my pool. You’re going to publish your book, but man, to think about, you know, the Mike Ackers or the hating Crabtrees right? Author Skip the Flare and the Di Lorenzo’s when they signed up for, you know, six floors of intimacy, right? You know, it’s so cool just to see that. You know, what I told them would work actually does. But also, I think there’s this willingness to realize that, hey, if if it is to be, it is up to me. Okay? I think when you’re an author, when you’re an entrepreneur, if you’re anything, you’ve got to realize that, like your success is not just going to be because you paid this company or because you chose this person to mentor you, ultimately it is up to you, okay? You know, and, you know, not only do we give people a process, a one, you got to be coachable, okay? We’re going to give people process. Their book is going to be launched powerful and it’s going to make a difference right out the gates. All right. And we’re going to tell them, hey, these are things you can keep doing to maintain that momentum to where it’s not just going to be another dud on the Amazon that has no reviews. And now you can say, Hey, I wrote a book, right? But people are going to look at music, man, I’m so proud of this. Right. And and so the first thing, like I said, is they’re coachable. And then the second thing is they believe that, hey, I have to take action, too, and be willing to do the little things or the hard things that some people aren’t willing to do. Right? Like reach out for podcasts, you know, because marketing never stops. That’s a reality, right? So you got to know in your words, you know. Sam Right. Sales and marketing.

Chandler Bolt [00:10:51] Oh, Sam, Love that guy, that guy. So it’s I love that. So common traits of most successful authors are coachable, they’re action takers, and they’re willing to get outside their comfort zone and do the things that a lot of other people won’t do. And in a lot of cases, that’s becoming friends with Sam, sales and marketing. Now let’s talk about the flip side. What are the common traits of the of the people you’ve seen who don’t do so well? So either they never they never even write their book or the book doesn’t do well. Like, what are those things that people can avoid that you’ve seen as commonalities with our least successful authors.

Chad Aleo [00:11:29] Yep. So biggest thing is fear of rejection. So mindsets. All right. We create. The people that I see don’t be successful. They never write their book. They create this false reality in their head of what is going to happen if they publish this book. And then the mind is so powerful that what we tell ourselves is what we believe. Like things happened twice in your life. They happen once in your mind, and then they happen in reality. And so there’s this element where it’s like, Man, if you don’t think your books can be successful, of course you’re not going to be motivated to write it, okay? Of course you’re not going to actually do it. And of course, it’s not going to be successful because he never did it. Right. But it’s that self-sabotage. Right. And so when you’re fearing of, like, what are people going to think if I do this, if you start to create that vision in your mind, you’ve already lost. Right. And so and I think that’s the beauty of writing a book. Being an entrepreneur, being a pioneer of anything is like you really can write your own path. Right. And so that mindset is the first thing that I see is like the biggest thing that I have to help a lot of people overcome and just be like, Man, you are so worth it and you have an amazing idea and you just got to be willing to say, Hey, it’s okay for me to invest in me for once because man, people spend so much money on stuff. And if they go back to all their statements, I guarantee you can at least rack up ten, 20 grand, you know, and say, Oh, my gosh. That was on something stupid that brought me no value in my life. So always number one is the mindset that I catch. And then number two is. Probably the person that is, I would say, not willing to be coachable. So going back to what we just talked about. What I mean by that is. They don’t believe that’s what a company has to offer or a process or a system that’s been done by everybody else will work for them that they’ve been successful. Right. So there’s that little feeling of, you know, I can see why it worked for them, them and them and them, but. I probably, if I did it, it isn’t going to work. Right. And even though that ties back to, you know, mindset, but really it’s what you build the like, are you willing to do the things that have been tried and true with a blazed trail to be successful. Right.

Chandler Bolt [00:13:44] Mhm. That’s great. That’s really great. And I’m going to add something in here that I think is going to ruffle some feathers, but I’ll say it anyway. So a niche. I was having a conversation the other day with Zuckerberg who, you know, has one of the most popular episodes on this podcast of self-publishing versus traditional publishing. She’s published a bunch of books, traditionally published, self-published, and she was like, Do you ever have She’s like, Do you ever run into just like this imposter syndrome? You help a lot of women with work and help them with their books. Like, Do you ever run into like this imposter syndrome in that I’m not worthy and all these things. I’m like, Yeah, all the time. And and I told her, I’m like, you know, it’s so interesting because I’m like, I feel like a lot of the women that we talk to are the most capable and least confident. And then a lot of the men that we talk to are the most confident and the least capable. It’s like this inverse where it’s like a lot of the women that we talk to, they have these incredible ideas and incredible books and they’re like, I don’t know, can I do this? Maybe my spouse is like, Now don’t spend that money or whatever it is. And she’s like, I don’t know, can I do this? And that’s probably I’m assuming a lot of these calls where it’s like, Hey, you can do this. But then on the flip is like a lot of the guys that they’ll have. I just I think Ruth and I were talking about this is like unearned confidence, which is just like, you know, they’re moderately talented, of course, but there’s this hubris. And then on those calls I’ve heard from you and others on the sales team, a lot of times we would say like, Oh, hey, you think you know everything. You think you know how to do this. Why? Why are we target? Why haven’t you done the book yet? And so I just think it’s just like, you know, not trying to gender stereotype here, but it is it’s, it’s a commonality of what we’ve seen. And so I think that’s that kind of what you’re saying, too, is like it’s on these two ends of the spectrum, whether it’s male, female or whether it’s just, you know, where you’re at. Listen to this is is both the belief, the confidence and the coach ability kind of like that, that although all three of those kind of coming into one there and No. Have you seen that play out a bit?

Chad Aleo [00:15:45] Oh, yeah. Yeah. One thing that that when you said this, which I think is always an interesting thing where you know, whether it’s a spouse or a family member, you know, friend that’s either going to support someone, a sponsor to like, publish their book, right. Or, you know, investor, that’s a better term. They’re going to pay for it, right, for you or help you pay for it, you know, to help someone that’s listen to this podcast in like you’re all in, you want to do this, but you got to get the other person that’s in your wheelhouse on your team. You know, the first thing you got to do is you got to be absolutely certain that this is what you want to do and you have to be willing to have that feeling like I’m burning the boats right there. Heard that right? You got an island, you burned boats can’t go back. And you know, so that you can bring that certain to that person, say, no, I’m all like, this is something I’m so passionate about because, man, it’s so hard, especially for a spouse that loves you, trust you the most to say no to something. If it’s your if it’s like your dream to do it. Like they just want to know you’re serious, right? And so you got to sell yourself first before you sell somebody else. And that’s why the biggest thing that I would just say, if you’re if there’s someone in that place, right, because, man, no one’s going to believe you or you know, unless you believe in you, Right? You probably that more, too.

Chandler Bolt [00:16:59] That’s great. That’s really great. So I want to one more question on kind of this bucket and then I want to get into your book and the process of high ticket sales and stuff like that, which guys, if you’re listening or watching right now, there’s a lot of sales principles that have been taught already. And if you’re listening for them and then there’s also a lot of just really great principles for authors or aspiring authors. So I feel like there’s kind of a there’s a conversation happening and then there’s a meta conversation. And so like a little bit of two words, one stone up into this point, knowing what you know now from 5000 plus one on one calls, what would be your advice for an aspiring author who hasn’t quite made that decision to write their book yet?

Chad Aleo [00:17:44] Big question. Obviously get started. Right. And getting started is actually starting to write daily. Or if you’re someone that was like me weekly. Okay. And, you know, you’ve you’ve heard Chandler talk about this or do some of our, you know, webinars or trainings read ahead. Right. And publish a book in 90 days. Some people are like, oh my gosh, how is that possible? It can’t be what, a hook or whatever. But man, oh, man. Create a plan for yourself. Okay. Because for me, it took me two months to write my manuscript. Okay. My up and coming book. And whenever I tell someone that, they’re like, Oh, my gosh, she had my minds blown. How did you do that? And they were waiting for me to, like, give them this incredibly sexy answer where I said I worked night day, ignored my fiancee, didn’t eat, and I wrote this book. Right. And the reality is, no, it wasn’t that right. And so actually, every Saturday I woke up at 6 a.m., so 8 a.m., and I said, Hey, this is going to be the moment that I write my book. I grabbed my cup of coffee and I just committed to it every week. And, you know, the crazy part is it’s just like someone that loses way, you know, and they lose £30. Like everyone’s like, how did you do it? And they just tell you the thing like, Oh, I just went to the gym and healthy for two months and you’re like, Oh, that was anti-climatic. I was expecting you did some crazy fad and took this pill or whatever. And so the secret here is, you know, one, you got to get started. But to be consistent because man, consistency wins in everything. Life, business, relationships. Right. And of course, writing a book and I just did it even on the days I didn’t feel like it. There was a couple of those days where I just worked on my book for maybe 30 minutes just to write something down. But guess what? It was a win because I made progress. And that helped the habit strengthen. And of course, now I’ve got a book that’s ready to go. And, you know, it’s it’s exciting, right? So make a plan and stick to it. That’s the biggest thing.

Chandler Bolt [00:19:47] That’s really great. That’s awesome. And I love that. So if you’re listening to this or watching this right now and you want to chat with Chad one on one about your book, go to self-publishing dot com forward slash Chad. Okay. This is if you’re serious about writing a book, do you want to take the next steps with your book? You want to have one of these calls, and maybe on that call, you make a decision to get started and a decision to work with us at self-publishing dot com. So go to self-publishing dot com for slash chat if you want to book a call and you can both see the process at work, but also use that call to get started on your book. Right. And we can help you there. So this is great. So I want to transition to some book stuff. I guess we’ve been talking the books of the whole time, but specifically your book. So obviously we’re going to self-publishing dot com for five years. You know, you you published a book that was coauthored with a few other folks on the sales team kind of earlier in your career. What was the spark to finally write your first solo authored book? Like? What was kind of the spark that led to that?

Chad Aleo [00:20:50] I knew this question was going to come and, you know, there was actually I was actually a joke in in the company in a fun way. It wasn’t like, you know, this way of life, but it was always like, Oh, Chad, you going to write that book? And the reason is because I’ve actually actually had two other books that I’ve already written, and then I just never published them. Okay. And there’s some people here that might be in that boat, right? You’ve already written something and it’s just like, do I do it? Do I get it out there? You know? And, you know, one of them was a book that I that was like a little bit more of like that memoir, self-help, like man motivational book. And my fear was like, okay, if I don’t know, I feel like an imposter if I do this one first. And so there’s a lot of that. And then I was also kind of young. And so, like, I made up all these excuses in my mind, right, of why I shouldn’t do it. And then I started over in another book. Okay. And that books about 75% done. And then I came up with the same excuses in my mind. And now I left a year ago by a couple of years go by. And then I got made fun of a little bit more right.

Chandler Bolt [00:21:57] Than just.

Chad Aleo [00:21:57] Poked at People are poking the bear. Eventually I was like, All right, enough is enough. Like I need to write a freakin book. And and so I wrote the book on high ticket sales. And that was something where I felt like, man, I am always people are always asking me on how can I get better at sales? How can I be someone that that doesn’t have in a sales world what we call commission breath, but someone that has like a caring style and they sell. So putting everything into that book was like, okay, this is for coaches, this is for aspiring salesmen, this is for people trying to get better. And it’s just like everything I know and this is what everyone asked me about. I’m like, It’s the broken record conversation. And it was just so simple to write it because I just I’ve talked about it for years. I’ve been doing this for a long time since I sold books door to door. Right. And so so that just made it was just an absolute no brainer. And then there is that moment and we all have that moment, a decision. We’re either going to do it or you’re not. And I think sometimes you have to you don’t just make this decision quick, but you almost want to take a minute, take a breath. Like, slow down for a second. And you just got to decide, like, man, who you’re going to be. And if you want to be an author, an entrepreneur, go frickin be it. And then it’s like this thing where you just like everything in your being and you just you’re it’s meaningful. Then you take massive action is go, right. Don’t worry about being perfect. I just wrote my book. I took the best advice from there. That was don’t try to edit while you’re writing. Right. And man, I just it was quick. And it was it was a lot easier. And I felt so good about it because I just got to that place. I need to be that state to do it right.

Chandler Bolt [00:23:40] That’s great. That’s really great. So I guess looking backwards, what what would was one of the biggest reflections or lessons learned on kind of the stops and starts? Is there anything that you would have done differently or. Yeah, just any big lessons learned that that might be helpful for people who are and either sitting on a couple of books that are that are mostly done or kind of in that phase of indecision.

Chad Aleo [00:24:01] So I think the biggest thing is surround yourself with good people, okay? And so I’ll tell you why. When I think back to my first or my one of my books I was going to write, I remember reaching out to someone that is close to me was like, Hey, man, think about writing this book. And, you know, I was I was already writing. I just didn’t want to say I was, you know, because it’s not scary and vulnerable. So I’m thinking about writing this book, even though it’s 70% done. Hey, what do you think? And I’m. I can’t share the title, but I think I’m still going to use it. So I don’t want to I don’t want to spoil it, but I share the title with the guy and he goes, You want to call all your readers X? And I was like, Oh, no, I don’t. You’re right. And so I scrapped this book and, you know, look, I’m talking about cameo. Yeah. And so I scrapped this book and it was it was someone that was like, I wouldn’t say was in my inner circle, but they were like, you know, in the circle within the circle, within the circle thing. So they were close enough. And I thought he was someone that would be excited about it and just kind of gave me like that feedback that like just lowered my confidence. And so, you know, and for this next book, I was like, I’m not telling anybody until it’s done, you know what I mean? And and he didn’t need to be that way. But it broke my confidence a little. And so, you know, when you think of a plant, right. And when a plant, a seed was planted, okay, of course it blooms into something. But if man if it’s surrounded by bad soil. Obviously that plan is not going to flourish. And so if you are going to share what you’re doing with people, just make sure that you know that these people actually truly are your biggest supporters and they want to see you in because, man, there are a lot of people that are in our lives that maybe they don’t. Right? And so just make sure that who you’re sharing that stuff with your goals is going to be someone that you know is going to empower you, not slow you down. Right. And so that was the biggest lesson I learned. And that’s why I do with this book. I was like, cool, I’m going to make sure that the people that know I’m doing it are I know or cheer me on. Like, those are the people that, like I’m sending my wins to in there. They’re telling me, Man, awesome, keep going, right? This is a great stuff like that was so inspiring to have that along the way.

Chandler Bolt [00:26:03] So, you know, Jim Ryan says you are the average of the five people you spend the most time with, right? And so for anyone listening to this or watching this, I’d I’d invite you to do an audit. Who are those five people and how can you get around people who believe in you and believe in your book? And hopefully that is someone locally that you can talk to or maybe an accountability partner for a lot of people. I mean, like myself, you know, that’s why they end up working with us. Self-publishing dot com is because they want to get in the room or come into author based live, right? They want to get in a room with people who are like them. And I just remember growing up in a small town in the middle of nowhere and filming like, Man, nobody gets me or understands my goals and ambitions. And I think that’s is pretty common for people like us who are just, you know, very blue collar kind of, you know, middle of nowhere going to be was, you know, the guidance counselor says you got five options of jobs that you can do. And so it’s just breaking out of that and getting around. People who believe in you, I think is a really great takeaway. Let’s touch chat on so some of the principles of the book on high ticket sales. What are the some of the things that you lay out in that book and maybe even principles in there that could be helpful for authors who want to use the skill set of sales to sell books to grow their business using a book?

Chad Aleo [00:27:25] Yeah, well. Well, definitely go to Amazon, buy that book. And it is it is written if you’ve read Chandler’s book published, written very similar, where it tells you exactly what you need to do as if you’ve never done it before. Okay, So this is not for the world’s most experienced person that isn’t coachable, right? It is for someone that is always willing to learn more. But but man, I mean, there’s so many different layers to sales. And, you know, I’ll give you guys a little bit of a concept that we throw around here a lot at self-publishing dot com, right? And we think sales people think scripted. They think sleazy guys just saying this because he was told to say this. And, you know, really a big concept of that book is embracing what we call here self-publishing dot com the conversation structure. Okay. And the reason you have a conversation structure, the similar reason why someone prepares for a big speech or a talk, all right. Is because you want to know what you’re talking about and you want to be organized. Okay? Because if it’s not organized, people don’t latch on. They don’t understand. And now rule number one is a confused person. They never buy anything from you. So you have to have a conversation structure. Okay. So it’s not really sleazy at all, but you’ve got to know where you’re going so you can properly explain something. So what we break down in that book is the entire process of how to have an effective structure. Okay? That help someone understand what it is that you’re trying to offer them. But most importantly, one of the biggest things that me and I really think that in that book it’s going to separate from so many books is how to sell people with a serving mindset because monogamy and there are so many people out there where their goal is is to make their next dollar. And if you can understand how to sell in a way that truly is helping someone else to better their goals, their life, whatever it is, me and sales become so fun because you’re really serving, you’re not selling. Okay? And so we go a lot into those concepts and and there’s a lot of different things in there. I think one of the biggest things I get a ton of feedback on that anyone hears by I read or maybe I know you’ve read it on there, but five love languages. Okay, Great book. All right. So you can understand your spouse and their, you know, the way they express love. Right. By Gary Chapman, I believe. Well, in sales, there are people that you’re selling to to have what we call buying styles. Okay. And so I break this down in my book so you can understand, you know, how to properly speak to someone based on how they’re reflecting their energy. Back to you. Right. Because, you know, there’s always those people that can be very excited and very excited. Talk to you. Then there’s those people that are a little bit standoffish. Or maybe they’re an analytical thinker, right? They want to know every little detail. So we break down those four types so you can just feel confident that Mia, I know who I’m talking to and I know how I need to approach this situation to really level up my game. And man, it just. Game changer. I mean, people love that stuff.

Chandler Bolt [00:30:21] That’s that’s awesome. And a couple quick follow up notes there. So Gary Chapman, the five love languages, I mean, wildly popular book. Love that book. Highly recommend it. If you want to listen to his episode on the podcast, check it out. We talk about, gosh, I think it was like ten, ten or 30 million people that have done the Five Love Languages quiz, and he talks about that book and all that. So that’s a good resource. I love what you mentioned on sales is service. And if you truly believe in what you’re selling, it’s your moral obligation to get the person to buy it because you know that you will help them in you’re making their life better. So whether that’s in with your book or the product or service that you’re selling, sales is service. If you believe in the product and if you if you have a good product that you know is going to help people. So I think that’s really great. We’re a long, long questions and short on time. So maybe just final couple of things would be, yeah, can you see a little bit what are you going to be talking about at Author Advantage Life? I know you’re going to be building on some of the concepts in this book and how people can do sales and learn the sales skill set, but what are you going to be talking about there and why should people come to the event?

Chad Aleo [00:31:33] Oh, man, this is probably the year that I’m most excited to speak at. Al. I I’ve always traditionally talked about sales, right? And then I always try to embed some motivation in there, you know, because I’m like, I want to help people do, like, believe in themselves. And so I get this beautiful topic of talking about overcoming imposter syndrome. And man, oh man, I’ve been prepping for this. I got so much good stuff that just like, gave me confidence because, man, it’s easy when you look at that lineup. Russell Brunson, Michael Hyatt, Amy Porterfield, I mean. Hal Elrod Right. Just to name a few. Taylor Ball Right. It’s, it’s this crazy thing because like, pardon me at a moment when I saw that, I was like, I feel like a fraud, right? But, you know, and so the stuff that I’ve been like preparing for this, I’m like, man, now, like, this moment was created for me and, you know, not not just out of luck. Right? And so it’s it’s been really cool. And I’m excited to share to help other people, obviously, you know, push through that thing that so many of us struggle with. And yeah, you should totally be there. I mean, it’s it’s a great event. You know, we fly all the speakers in. So it’s it’s not just, you know, this zoom thing. It’s there’s actually you see people on TV as if it’s a, you know, talk show or whatever. We got to host and all that, all the gamut.

Chandler Bolt [00:32:57] So yeah, awesome. Guys, if you haven’t heard of it, it’s a three day virtual experience is like Chad said, it’s not just an event, it’s an experience. And all you have to do is go to author vintage live dot com. Grab a ticket. The event happening real soon. Prices are going up. Don’t miss it. If you do miss it, just grab a ticket for next year. But go to author of vintage live dot com and join us at the event. Come see Chad speak. So Chad, where can people go to find out more about you to grab a copy of the book? All that good stuff.

Chad Aleo [00:33:32] Yep. Great question. So, of course, Amazon, you know, Barnes Noble, all these places care my book online. But the other place you might find more about me obviously connected me on LinkedIn, Instagram, Chad Hélio. It’s just THAAD, Paleo, this search that handle first and last name and you’ll find me. I think I’m, I think one of the only chat areas in the world. So if you Google me, you’ll find me there too. But, but that’s to me the best way and love the connect. I mean, if you learn something from my book or if you have questions about it and want to go deeper on something, feel free to reach out. I love helping people, you know, whether it’s sales. I got this vision, this idea. What do you think? Obviously, book a call with me self-publishing dot com forward slash chad and we’ll talk about it. And who knows, maybe this is the life changing moment, you know. And, you know, we set the pace for what is to come for you.

Chandler Bolt [00:34:27] Let’s go. Yeah, that’s awesome, guys. Three things to do right now. Number one, grab a copy of the book on high ticket sales. Chad’s new book. Number two, grab a ticket for author, Vanish live so you can see Chad speak in person. That’s author based live dot com. Number three for the overachievers who are ready to get started now with your book and maybe talk with Chad about that go to self-publishing dot com. Forward slash. Chad. Chad, you’re the man. Thanks for this. This was awesome.

Chad Aleo [00:34:58] Yeah. Always, always fun to chat with you, Chandler. So thanks again.

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