amazon self publishing

Amazon Self-Publishing: How to Publish on Amazon [Step-by-Step List]

Amazon self-publishing is on the rise. With it being the #1 retailer for books worldwide, that makes sense.

But if you wind up making some errors in publishing on Amazon…let’s just say your results as an author will be less than satisfactory.

After all, the self-publishing industry is pretty sensitive to those making mistakes.

But Amazon self-publishing is the best option to self-publish and we’ve made it even easier for you with this guide for doing it with Kindle Direct Publishing.

You no longer need to go through painstaking efforts to land a book deal which locks you into unrealistic deadlines and cuts you out of most of the earnings.

You can now have complete control of your book – and its revenues – by Amazon self-publishing.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in ourVIP Self-Publishing Program. Learn more by clicking here!

But many writers get overwhelmed by the abundance of information about self-publishing. It can be intimidating for first-time publishers. We get it – we were just like you!

So to ease some anxiety and uncertainty, we created this step-by-step comprehensive self-publishing guide for you to follow in order to get your book published on Amazon’s Kindle Direct Publishing Network.

Here is your full guide for Amazon Self-Publishing:

  1. Creating a Kindle Direct Publishing Account
  2. Crafting Your Book Title & Subtitle
  3. Writing Your Book Description
  4. Choosing the Right Keywords
  5. Selecting the Right Categories
  6. Uploading Your Manuscript
  7. Creating a Book Cover
  8. Pricing Your Book

Let’s get started!

Amazon Self-Publishing & Why it’s the Best Option

Traditional publishing is on the way out. This has been the reality for some time now and for good reason.

While traditional publishing had its time and was once the only option for publishing a book, the system in place right now is one made for the next Stephen Kings – not for those who have value to share with the world.

Why Amazon Self-Publishing is the Best Option

Though traditional publishing is still a viable option for some, Amazon self-publishing is the best option and here’s why:

  • Over 70% of books are sold on Amazon
  • 310 million book buyers through Amazon last year
  • Those buyers accounted for over $178 billion in sales
  • It’s easier and faster with Amazon self-publishing

There are major differences between traditional vs self-publishing with the majority of authors opting to take their talents to Amazon instead of through one of the Big 5 publishing houses.

And you should too.

[Pssst! Want to see some of our students’ published books? Check out the SPS library here!]

What is Kindle Direct Publishing (KDP)?

Throughout this guide, you’ll read the term Kindle Direct Publishing or KDP. It might sound self-explanatory but we’ll cover some basics.

This is an Amazon self-publishing platform that allows you to create and manage your Kindle eBook, paperback, and even audiobooks in a single place. It’s widely used to build books from the ground up.

And fortunately, setting up your KDP account is easy, and should be the first step you complete.

Your Guide for Amazon Self-Publishing

Sure, anyone can technically self-publish on Amazon, but that doesn’t mean it will do well and actually sell. You have to know the specifics, from setting up your KDP account to the pricing of your book.

If done correctly, you can expect a successful launch and a substantial amount of passive income. Here are our steps for Amazon self-publishing.

#1 – Create a Kindle Direct Publishing (KDP) Account

Before you can start with Amazon publishing, you first have to have an account set up with them.

Here’s how to set up your Kindle Direct Publishing account:

  1. Go to https://kdp.amazon.com and register with either your Amazon account or with your email address.
  2. Next, click “Update” in your account information and fill in your tax information. It’s important to note that you need to complete your tax information BEFORE you can publish your first book. So don’t skip this step!
  3. Once your tax information is complete, click “Finished” and return to the main page.
  4. Your profile is complete!

With your KDP account setup, proceed to setting up the details of your book, as seen in the areas below.

amazon self-publishing

#2 – Choose a Book Title and Subtitle

In your Kindle Direct Publishing profile, you need to fill in the title and subtitle of your book. While a subtitle is optional, having a good subtitle is something you should definitely consider to bring in more views and create stronger intrigue and help people find your book when searching.

Here are a couple tips to crafting a great book title:

  • Use a Book Hook: Your book hook should speak to the reader in a unique voice that grabs their attention and feeds into what they are looking for.
  • List the Benefits: Your potential readers want to know what they will get from reading your book. One technique is to deliver the benefits in the subtitle, providing enough tantalizing information to further attract readers.

Think about what you would be attracted to in a book title. Keep it simple, clear, and unique. Research the title you want to use and make sure it hasn’t been scooped up by a high-performing book already.

You don’t want to make competition for yourself.

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#3 – Write Your Book Description for Amazon

You need a powerful book description in order for potential buyers to read what it’s about. Even though the cover and subtitle should do a great job of this, we all want more information when it comes to putting money toward something.

Here’s what people notice first when seeing a new book:

  1. Title
  2. Cover
  3. Book Description

A book description is essentially a short written narrative that illustrates what your book is about. It should be written like a sales page to capture the interest of your reader.

This is crucial because the description, in many cases, is the final factor that determines whether the reader will read your book or not. That, and great Amazon reviews.

When done correctly, a well-written book description can practically sell a book on its own.

Here are some strategies to help craft your perfect description:

  • Make your first sentence as enticing as possible
  • Write your description like a sales page or advertisement, not a dry summary of your book
  • Have the description feel personal and empathetic
  • Detail the benefits your reader will gain by reading your book

Here’s a great example of a full book description on Amazon:

amazon self publishing book description

You can find more amazing description examples with these books:

Spend some time crafting your eye-catching book description. It will make your book stand out to your readers and motivate them to purchase your book.

For the best results, we recommend using the Free Amazon Book Description generator at kindlepreneur.com

#4 – Choose Your Amazon Keywords

If you want your book to show up in Amazon and Google search engines, you’ll need the right mix of keywords. Since Amazon allows only seven keywords per book, keyword selection requires strategy.

But what are keywords exactly?

Keywords are specific words or phrases used to describe your book. If someone was looking for a book on your topic, they might type one of those keywords into Amazon or Google in order to find it.

For example, if your book is about perseverance, you might find keywords like this useful:

  • how to have perseverance
  • what is perseverance
  • perseverance examples
  • persevering
  • persevering when it’s hard

These are all phrases or words people looking to better themselves with perseverance would type into search engines in order to find what they’re looking for, like in the image below.

amazon publishing keywords

You can research the right keyword phrases by using search tools such as:

  • KDP Rocket: This is a great tool for comparing Google search results to Amazon. It gives you a competitive score from 1-99, keyword results from both Google and Amazon, and how much money other books are making. You can check out this KDP Rocket Review.
  • KW Finder: This tool gives an analytical view of the keyword popularity using a competitive ranking. You can search for five keywords for free per day.
  • Amazon’s Autofill Function: Take advantage of Amazon’s search box to find good keywords. Amazon’s suggestions are based on search history so you want to search for words that are high in demand with little competition.

Make a list of possible keywords for your book, then leverage the tools above to test your keywords. Putting in the time to get keywords right will have your book rank higher and appear more frequently to readers.

#5 – Select Your Amazon Categories

Amazon provides a collection of categories and subcategories to choose from. Like keyword selecting, your goal is to look for trending areas that don’t have tons of competition.

If you visit your book page, these categories will appear partway down the page, displaying the rank like in the image example below.

amazon self publishing categories

These categories are what you will rank as a bestseller in, which is why you want to make sure you pick fitting categories that are specific, but also not super competitive. You want to stand out.

You can also check the rankings of the top three books on the first page of each category.

Amazon sales ranking measures how well a product is selling compared to its competitors. All books that are ranked 2,000 or less are considered to be highly purchased products in that particular category.

Here are a few tips when publishing on Amazon in order to rank in more categories:

  • Research your competitors keywords
  • Choose trending categories with lower competition
  • Acquire additional categories by contacting Amazon and asking for keyword placement

Unless you have an established audience with significant downloads and reviews, try to aim for categories with books that rank between 10,000-30,000.

Do you want to know how to rank for ten categories? Check out our blog post that details how to get approved for more categories on Amazon.

#6 – Upload Your Manuscript to Amazon

To upload your manuscript, it first must be saved in a supported kindle format.

Here’s how to upload your book to Amazon:

  1. In your Kindle Direct Publishing account, go to “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions” next to the title of your book.
  3. Locate and click on “Edit eBook Content”.
  4. Click on “Upload eBook manuscript”.
  5. Upload your manuscript file on your computer.
  6. Upload complete!

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors.

You can upload the manuscript as many times as you want and the new version will override the existing.

It’s important to check how your book looks using the “Look Inside” feature once the book is live on Amazon. This feature is often the first thing your prospective readers will click on when checking out your book.

If the formatting is off here, it can deter readers from picking up your book. Take this extra step to make sure your formatting looks good here too or consider hiring a professional ebook formatter to ensure it looks good.

#7 – Create Your Book Cover

When it comes to publishing a successful book on Amazon, having a perfect book cover design is one of the most important aspects to get right. Contrary to what we were told growing up, people do, in fact, judge a book by its cover. It’s actually one of the biggest deterrents.

Your cover is exactly how your book will be judged at first glance.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

You can find cover creators on freelancing sites such as:

Prices will depend on the level of service, but these sites will give you plenty of amazing graphic designers to choose from! It’s a great investment that will make your book stand out perfectly.

If you’re a Self-Publishing School student, we will actually provide a list of qualified, trusted book cover designers you can work with in order to get a worthy cover.

amazon publishing tips

Make sure to do your research regarding what type of book cover does best in your genre. Fantasy books, for example, will be a lot different than a memoir or even a historical fiction.

#8 – Price Your Book

A question often asked is: “How much should I be pricing my book at after the initial launch is over?”

This is up to the author, but generally, the best range to have your book priced is between $2.99 to $9.99.

The royalty payments vary depending on the country, but you can learn more on KDP Select pricing page.

One popular strategy for beginners is to price your book at $2.99 and gradually increase it by $1 per week. At some point, your sales will begin to dip. And while that’s normally a negative statistic, for this case, it confidently tells you the perfect price of your book that guarantees a profit.

Here are the 4 main pricing strategies to consider in order to be competitive and sell books:

  • Know the price of your competitors. Compare the list price of your book to the books around you and determine if you would be able to sell your book for a higher price.
  • Know the size of your followers. Famous authors can charge a lot for their books because they have a big following. If you’re not in this category, your book should be priced lower to encourage new readers to buy your work.
  • Determine price based on the size of your book. Size does matter when it comes to books. Don’t charge $20 for a 75-page book. Customers will immediately be turned off with the lack of content at that price point.
  • Measure price based on reviews. Reviews carry a big weight on influence, and is social proof that your book has been read and well received. Therefore, a book with higher reviews (1000+ reviews) can be priced higher compared to a book with fewer reviews (30+ reviews).

You can get legitimate and honest reviews from:

  • Your personal launch team
  • Amazon’s top reviewers
  • Fans of your social media page
  • Personal email list
  • Adding a note to leave a review in your book

Experiment with these strategies to pinpoint the price for your book, it will drive long-term success.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in ourVIP Self-Publishing Program. Learn more by clicking here!

corporate book club

How To Run A Company Book Club (And Why Every Company Should Have One)

You saw the book on the shelf at the bookstore, or maybe you bought it online late one night, and couldn’t wait for it to arrive.

It finally gets to your house and you read the first and second page. Maybe you even get through the first chapter.

But then you get busy with work. The book becomes a coaster for your third coffee.

The topic you’d been so excited about is soon forgotten as the book collects coffee stains and becomes more clutter on your desk.

What if we told you there was a way to grow your work culture and read a book at the same time?

Sound crazy? Actually, it’s very doable.

Books create history, and history creates culture. When it comes to work culture, it’s easy to bypass the importance of books. However, here at Self-Publishing School, we believe in the power of writing books and reading books. 

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in ourVIP Self-Publishing Program. Learn more by clicking here! <https://self-publishingschool.com/programs data-lazy-src=

Sitting down to read a book can seem a little intimidating to some people. But with a little guidance, purposeful reading can bring you and your company great results.

Starting a book club is the first step in this process.

There are four core steps to creating a successful book club:

  1. What Are The Benefits Of A Company Book Club?
  2. How To Choose The Right Book
  3. How To Run The Book Club Itself
  4. Book Club Ground Rules

How to Run a Company Book Club Successfully

Not only will reading a book help you learn about new topics, but it will also widen your interaction with coworkers and deepen your relationships.

That’s why we want to share not only why every company should have a book club, but the practicalities that will make a book club possible for you.

#1 – What are the benefits of a book club?

Not only are book clubs a key part of building culture, but depending on the book list you choose from, conversations will result around topics that are meaningful to you and those you work with.

At Self-Publishing School, we usually host a book club once a month or every other month. This results in roughly 6-12 clubs throughout the year and has greatly impacted our company culture.

The purpose of a company book club is to develop and train employees to be better employees, leaders, and people. Let’s break that down.

Better Employees:

When employees are spread out over different tasks and each person has a different job scorecard, it’s easy for a team to feel disjointed.

But the definition of a team is one of unity and collaboration.

When a team comes together to read a book, the result is a central focus on the same topic. No matter what part of the company individual team members work in, their mindset shifts to the same general theme. This ups team morale and ultimately, team productivity.

The benefits of having every member of a team focused on the same topic is transformational, and something we’ve seen at Self-Publishing School.

Better Leaders:

It’s said that influential people read quite a bit, and this statement has been proven true through the success stories of entrepreneurs, business leaders, and thought leaders.

The same can be true for your company.

The more widely read your team, the more likely they are to step up in leadership. Regardless of whether you choose a book on leadership, personalities, or another topic timely to your team’s needs, the result will be the same: the more educated your team is, the more they will step up in different situations of leadership.

Every business desires leaders, and the secret is, every business can grow leaders. Maybe your business is a startup or a younger company. That’s ok. It doesn’t always take leadership seminars to grow leaders.

Simply gathering your team around a book with a needed theme can grow your employees from followers to leaders.

When leaders are in the details of a company, the company flourishes.

Self-Publishing School Virtual Company Book Club

Better People:

In today’s world of social media, self-care, and me-time culture, it’s easy to become self-obsessed without trying.

Reading about other people and other topics, universal themes, and the thoughts of leaders around the globe greatly impacts the actions of individuals.

The world is so much bigger than the company you or I work at, or even the company we may run. There are people outside the walls of our homes, neighborhoods, and workplaces that can bring meaning into our lives.

You don’t need to fly your team overseas to learn from world-renowned leaders.

Simply purchase several copies of a book they’ve written. Some white pages with black ink can go a long way in influencing company culture.

When we read we open our minds. When our mind is open we become more aware of others. And when we are aware of those around us we become better people.

Alright…

We’ve talked about three results of a book club, but how do you actually choose a book? If you’re going to devote company time and the time of your team into the reading and discussion of a book, it’s important to choose the right one.

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#2 – How To Choose The Right Book

Here at Self-Publishing School, we usually spend about an hour a week on our book clubs (not counting reading time). At the end of the year, combining reading, meeting time, and time spent scheduling it all out, that’s a good chunk of time.

Some might say, “That time could be spent investing in the company.”

True. But from experience we would argue investing time in a book club is investing time in your company.

Good companies are run by good employees, good leaders, and good people. All these factors result from well-run book clubs.

So back to our original question – how do you pick a book?

Not every team will benefit the same from every book. Choosing a book to fit your company’s current needs is key to making the most out of your book club training time.

Here are a few important questions to ask yourself when choosing a book for book club:

  • What’s the key message I want my team to understand?
  • What area do we most need help with as an organization?
  • What’s a must-read for your team and team goals?
  • What’s an area your team has been struggling in?
  • What particular interests does your team have?
  • How can you encourage your team/how might you be encouraged through a particular book?
  • Do you know of any authors who can do a Q&A at the end of book club like we do for

Once you pinpoint an area of improvement/focus for the team, search for some book club picks or reading lists online.

A simple way to do this to pick the top three most relevant books from a book club recommendation list or reading list. Determine the most relevant book for your team, then use it as the material for your current book club.

We’ve read topics from leadership books to sales and marketing books.

Currently, we’re working through The Five Love Languages. This has not only helped our company grow in teaching us how we can best work together, but also brought the focus back to the spouses of our team members.

company book club book

This has grown team relationships as well as their relationships with their spouses, which all contributes to a better team member.

As a company, we love growing our team, but when we can also help our teammates’ personal lives, it’s a win-win.

You know why to have a book club and how to choose a book…

#3 – How To Run The Company Book Club Itself

While we may not read as much as previous generations, reading is still very important, not to mention it comes with the benefits mentioned earlier.

When running a book club, using shorter books help.

What you don’t want are stressed out team members trying to complete a marathon read before the deadline.

What you do want it as low pressure a schedule as possible.

When it comes to the meeting itself, it’s helpful to lay ground rules and then break the meeting down into three parts.

#4 – Book Club Ground Rules

Be sure to create a reading schedule and meeting dates. You can do this in batches where you create all the due dates at one time. You can schedule book club meetings over the course of a calendar month, and meet weekly for 45-60 minutes.

Here at Self-Publishing School, we use Asana to structure not only our company book club meetings, but all our meetings.

You’ll see tips for the following book club meeting structure:

company book club schedule

Ask team members to prepare ahead of time by thoroughly reading the chapters and taking notes for reference during the meeting.

To cut down on spoilers, ask book club members not to read ahead of the assigned readings.

As far as running the meetings smoothly, assign a meeting leader for each meeting. Be clear that the purpose of the leader is to facilitate discussion by asking questions, keeping everyone on time, and guiding the conversation. Allow the meeting leader to rotate each week.

If you’re wondering how to effectively choose the next team leader, simply ask the current team leader at the end of the meeting to pick the leader for the next week.

This can be done in “popcorn” fashion.

If necessary, divide book club participants into groups. Try to mix groups with people from different departments and people who don’t often communicate with each other.

This will not only bring the company together but also potentially forge new working relationships and potentially even friendships.

Now that the ground rules are laid, let’s talk about the three aspects of an effective book club meeting.

Book Club Meeting Agenda Part 1: Stories From Out in the Wild – 10 minutes

We like to call this part “stories from out in the wild.”

This is a time designated for team members to share how their real-life reminded them of what they’re learning from the book. Be sure the meeting is open flow and open dialogue. You want this to feel different from other team meetings, more relaxed, and very open for discussion.

The examples/stories should consist of how you’ve seen what you’re learning play out in your work and life over the last week. They are intended to be conversation starters.

During the week feel free to jot down any funny or impactful stories or application of the book playing out in your life.

Book Club Meeting Agenda Part 2: Lessons Learned/Topics For Discussion – 30 minutes

This part can be defined as simply asking what stood out to the team as individuals.

Here are some questions to prompt the book club discussion:

  • What paragraphs did they connect with?
  • What resonated?
  • What point/points stuck out to them?
  • What were the biggest takeaways?
  • What did you learn?
  • What would you like to talk about with the team?

Again, keep this open for discussion and input from all team members. Remember that this doesn’t have to be done in order or turn-by-turn, either.

If someone has something to add, just speak up!

Book Club Meeting Agenda Part 3: Takeaway/Application – 15 minutes

Ask the team based on the week’s reading, what their next steps are.

This doesn’t need to be too stringent, as you don’t want this to become another task to check off the to-do list! Include only one or two things you plan to personally put into action from your learning in the book/the meeting itself.

Bonus Step:

As a bonus, we’ve brought in different authors to do a short, thirty-minute Q&A. This helps our team connect on multiple levels because they’re already excited about the topic.

Experiencing a live Q&A with the author brings that excitement full circle.

You can check out another one of these we did here:

book club q&a

Book Club Meeting Agenda Final Checks

Here is a reminder of the few points to keep in mind when launching your first book club:

  • Choose the right book for the book club based on your team’s needs
  • Schedule all meetings in advance (this can be done in “batches”)
  • Pick first meeting leader in advance
  • Open discussion with real-life examples from team members

Remember that book you bought online late one night (or thought about buying) but never actually read?  

You just purchased several copies of that book.

Together you and your work team read through the first and second page. During your first meeting, you even have a discussion about the entire first chapter.

Work gets busy but the book your team is reading becomes a central, unifying theme for the company’s busy season.

The topic you’d been so excited about begins to influence your work culture. You even met someone who works in a completely different department and you have plans for next Friday. This coworker will likely become a friend.  

Your company’s work culture is growing, and so are you.  

Sound crazy? Actually, it’s very doable.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in ourVIP Self-Publishing Program. Learn more by clicking here!