self publishing on amazon

The Definitive Guide For Self Publishing on Amazon

Publishing a book today is easier than ever. You no longer need to go through painstaking efforts to land a book deal which locks you into unrealistic deadlines and cuts you out of most of the earnings. You can now have complete control of your book, and its revenues, by self-publishing.

But many writers get overwhelmed by the abundance of information about self-publishing. It can be intimidating for first-time publishers. So we created a step-by-step comprehensive self-publishing guide for you to follow in order to get your book published on Amazon’s Kindle (KDP) Network.

This guide will cover:

  1. Creating a Kindle Direct Publishing (KDP) Account
  2. Crafting Your Book Title/Subtitle
  3. Writing Your Book Description
  4. Choosing the Right Keywords
  5. Selecting the Right Categories
  6. Utilizing the Preorder Option
  7. Uploading Your Manuscript
  8. Creating a Book Cover
  9. Pricing Your Book

Let’s begin!

1. Creating a Kindle Direct Publishing (KDP) Account

Amazon has a platform called Kindle Direct Publishing that can create and manage your Kindle eBook, paperback, and audio books. It’s widely used to build books from the ground up. Fortunately, setting up your KDP account is easy, and should be the first step you complete.

  1. Go to https://kdp.amazon.com and register with either your Amazon account or with your email address.
  2. Next, click “Update” in your account information and fill in your tax information. It’s important to note that you need to complete your tax information BEFORE you can publish your first book. So don’t skip this step!
  3. Once your tax information is complete, click “Finished” and return to the main page.
  4. Your profile is complete!

With your KDP account setup, proceed to setting up the details of your book.

2. Crafting a Book Title and Subtitle

In your KDP profile, you need to fill in the title and subtitle of your book. While a subtitle is optional, having a good subtitle is something you should definitely consider.

Here are a few tips to crafting a great book title:

  • Use a Book Hook: Your book hook should speak to the reader in a unique voice that grabs their attention and feeds into what they are looking for.
  • List the Benefits: Your potential readers want to know what they will get from reading your book. One technique is to deliver the benefits in the subtitle,providing enough tantalizing information to further attract readers.

For more book title strategies, check out our guide on How to Choose the Perfect Title for Your Book.

3. Writing Your Book Description

Here’s what people notice first when seeing a new book:

  1. Title
  2. Cover
  3. Book Description

A book description is essentially a short written narrative that illustrates what your book is about. It should be written like a sales page to capture the interest of your reader. This is crucial because the description, in many cases, is the final factor that determines whether the reader will read your book or not. Done correctly, a well-written book description can practically sell a book on its own.

Here are some strategies to help craft your perfect description:

  • Make your first sentence as enticing as possible  
  • Write your description like a sales page or advertisement, not a dry summary of your book
  • Have the description feel personal and empathetic
  • Detail the benefits your reader will gain by reading your book

Here are our favorite books with great descriptions:

Spend some time crafting your eye-catching book description. It will make your book stand out to your readers and motivate them to purchase your book. For the best results we recommend using the Free Amazon Book Description generator at kindlepreneur.com

4. Choosing the Right Keywords

If you want your book to show up in Amazon and Google search engines, you’ll need the right mix of keywords. Since Amazon allows only seven keywords per book, keyword selection requires strategy.

You can research the right keyword phrases by using search tools such as:

  • KDP Rocket: This is a great tool for comparing Google search results to Amazon. It gives you a competitive score from 1-99, keyword results from both Google and Amazon, and how much money other books are making.
  • KW Finder: This tool gives an analytical view of the keyword popularity using a competitive ranking. You can search five keywords for free per day.
  • Amazon’s Autofill Function: Take advantage of Amazon’s search box to find good keywords. Amazon’s suggestions are based on search history so you want to search for words that are high in demand with little competition.

Make a list of possible keywords for your book, then leverage the tools above to test your keywords. Putting in the time to get keywords right will have your book rank higher and appear more frequently to readers.

5. Selecting the Right Categories

Amazon provides a collection of categories and subcategories to choose from. Like keyword selecting, your goal is to look for trending areas that don’t have tons of competition. You can also check the rankings of the top three books on the first page of each category.

Amazon sales ranking measures how well a product is selling compared to its competitors. All books that are ranked 2,000 or less are considered to be highly purchased products in that particular category. Unless you have an established audience with significant downloads and reviews, try to aim for categories with books that rank between 10,000-30,000.

Do you want to know how to rank for ten categories? Check out our blog post that details How to Get Approved for More Categories on Amazon.

6. Uploading Your Manuscript

To upload your manuscript, it first must be saved in a supported kindle format. Once that’s complete, you can upload your book very quickly:

  1. In your KDP account, go to “Your Bookshelf”.
  2. Locate and click on “Kindle eBook Actions” next to the title of book.
  3. Locate and click on “Edit eBook Content”.
  4. Click on “Upload eBook manuscript”.
  5. Upload your manuscript file on your computer.
  6. Upload complete!

Once Amazon finishes uploading your file, a confirmation message will be sent and you can preview the uploaded file to check for any errors. You can upload the manuscript as many times as you want and the new version will override the existing.

It’s important to check how your book looks using the “Look Inside” feature once the book is live on Amazon. This feature is often the first thing your prospective readers will click on when checking out your book. If the formatting is off here, it can deter readers from picking up your book. Take this extra step to make sure your formatting looks good here too.

7. Creating Your Book Cover

When it comes to publishing a successful book on Amazon, having a perfect book cover is one of the most important aspects to get right. Your cover is exactly how your book will be judged on first glance.

So you must make sure that it is created professionally and that it will stand apart from the rest of the books in your genre or category.

You can find cover creators on freelancing sites such as:

Prices will depend on the level service, but these sites will give you plenty of amazing graphic designers to choose from! It’s a great investment that will make your book stand out perfectly.

8. Pricing Your Book

A question often asked is: “How much should I be pricing my book at after the initial launch is over?”

This is up to the author, but generally the best range to have your book priced is between $2.99 to $9.99.

The royalty payments vary depending on the country, but you can learn more on KDP Select pricing page.

One popular strategy for beginners is to price your book at $2.99 and gradually increase it by $1 per week. At some point, your sales will begin to dip. And while that’s normally a negative statistic, for this case, it confidently tells you the perfect price of your book that guarantees profit.

Here are the 4 main pricing strategies to consider in order to be competitive and sell books:

  • Know the price of your competitors. Compare the list price of your book to the books around you and determine if you would be able to sell your book for a higher price.
  • Know the size of your followers. Famous authors can charge a lot for their books because they have a big following. If you’re not in this category, your book should be priced lower to encourage new readers to your work.
  • Determine price based on size of your book. Size makes a difference when it comes to books. Don’t charge $20 for a 75 page book. Customers will immediately be turned off with the lack of content at that price point.
  • Measure price based on reviews. Reviews carry a big weight on influence, and is social proof that your book has been read and well received. Therefore, a book with higher reviews (1000+ reviews) can be priced higher compared to a book with fewer reviews (30+ reviews).

You can get legitimate and honest reviews from:

  • Your personal launch team
  • Amazon’s top reviewers
  • Fans of your social media page
  • Personal email list

Experiment with these strategies to pinpoint the price for your book, it will drive long-term success.

If you want to become a self-publishing author, you must be fluent with platforms such as Amazon Kindle Direct Publishing. Use these guidelines to self-publish your book, and it will appear on Amazon’s bestseller list in no time.

SPS 038: Using Books to Build Passive Income with David McKay

Writing a book can benefit your business as well as benefit you as a topic expert. Learn how my guest David McKay was able to do just that. He and his wife Ally have built a successful photography company called McKay Photography where they offer classes and travel photography tours around the world. His bestselling book and speaking engagements have helped propel their business to successful levels.

David is also the author of the  Photography Demystified book series. This is a great episode because we dive into how David used his books to build his company and business. We also learn about business, life, travel, and photography with this artistic photographer and successful businessman and author who has built his business on a local and international level.

You can find David here:
McKay Photography
Photography Classes
Photography Tours
Photography Demystified Books
McKay Photography Academy Facebook
McKay Photography Academy YouTube
McKayLive Instagram

Show Notes
[01:19] How everyone has a story within them. David’s just happens to be about photography. Much more has come out of his writing than he had anticipated.
[02:17] Once David makes a decision, he goes for it. The reason behind the first book was to help the business and residual income.
[03:24] Chandler’s step-by-step process was instrumental to David’s success.
[03:50] He went to a hotel room with a poster board and colored pencils and made a mind map and then started categorizing it.
[04:33] He locked himself in and just went for it. The first book took just over two weeks. It took a half week to get on the bestseller list.
[05:26] How setting the time aside was the big trick to David’s success to getting everything done so fast.
[06:12] After mind mapping and categorizing, he wrote down everything he could in each category and just started typing.
[06:54] He thinks on a linear level, so this helped him stay on track.
[09:34] David had developed an email list through his business, so he sent the list a notice asking if anyone would like to join the advance team and get a free copy of the book and leave a review. He ended up with 900 people.
[10:57] He used followed up emails to encourage people to leave the reviews. He figured if people unsubscribed they weren’t the target market.
[11:41] Inviting the group to stay for the next book worked really well. He also left a special surprise for the first 50 reviewers.
[12:47] He went to number one on free on Amazon. Then when he switched to paid, he also shot to number one.
[13:35] He also sent the $1.99 promo to his entire list to catch the people who didn’t take advantage of the free offer.
[14:17] It took David four years to build his list traveling around the country teaching photography.
[15:17] Then he started running contests giving a free trips on his tours. He also worked with a partner on YouTube. Partner with someone who is doing well.
[16:13] After the contests his email lists went to 21,000 subscribers.
[16:23] The cost isn’t all recouped through the book, but the book is an avenue to get people to take the travel tours.
[17:24] David evolves and changes with the market. Anyone can find a way to do it. He also reached out to manufacturers to sponsor contests.
[18:29] The strength is in numbers. Partnering with people is a great way to get those numbers.
[19:28] If the sponsor also emails the contest they too get to participate in the new email list.
[20:41] It only takes one person to buy into the tour to pay for the contest prize. They booked two tours through the contest.
[23:04] They are willing to work with anybody to get them on the tour. They also offer high and lower priced tours so anyone can do it.
[24:09] There is a link in the book to free content for email subscribers.
[25:36] They also participate in travel and adventure shows to advertise.
[27:19] Old-fashioned advertising is dead. Things need to be done in new creative ways.
[27:47] All of the different streams are leading back to the tours and classes.
[31:30] His first residual check was $856.00 and then $400.00, $400.00, then $500.00. This is still worth the investment especially with the valuable back-end of the book and the email list. He is working on his third book, which he plans to hit hard with the advertising.
[34:21] The power of leveraging local media and PR.
[37:02] Going to libraries and get them to purchase your books.
[37:47] For some people it is just a matter of taking a step.
[38:51] The toughest part of writing the book was overthinking and being a perfectionist. His first editor was not one. Get a good editor.
[41:51] Everyone has a story in them that will affect someone else.

Links and Resources:
self-publishingschool.com
Spsfreetraining.com
McKay Photography
Photography Classes
Photography Tours
Photography Demystified Books
McKay Photography Academy Facebook
McKay Photography Academy YouTube
McKayLive Instagram

Book Title Ideas: How to Choose the Perfect Title for Your Book Book Title Ideas self-publishingschool

Book Title Ideas: How to Choose the Perfect Title for Your Book

When it comes to writing a book, creating a book title is surprisingly one of the hardest parts to complete. It’s difficult because titles are essentially short hooks that advertise your book using the fewest words possible. It’s also what readers look for first when they discover new books, and can take less than 5 seconds to make a decision. This is why it’s so crucial to craft a perfect name.

To help spur your creative process, we’ve created a few essential guidelines for you to follow as you craft your perfect title. Since there are different title considerations for fiction and non-fiction, we broke these two topics down separately into:

  • How to Choose a Book Title for Non-Fiction
  • How to Choose a Book Title for Fiction

Let’s create your selling title!

How to Choose a Book Title for Non-Fiction

As you begin crafting your title ideas for your non-fiction book, the key is knowing that non-fiction readers are looking for solutions. Whether it’s losing weight, becoming a master in sales, or better at fostering relationships, they’re simply looking for a book that will solve their problem.

To leverage this idea, here are a set of rules to consider:

Rule of Thumb #1: Your Title Must Include a Solution to a Problem

Your title should be crystal clear on what your readers will achieve by reading your book. Experts say that a title with a clear promise or a guarantee of results will further intrigue your readers.

Here are some questions to consider when creating your title:

  • Are you teaching a desirable skill?
  • Can your personal discoveries impact someone’s life?
  • Can your book solve a very difficult problem?

Here are our favorite book titles that offer a clear solution to a problem with promising results:

  • Asperger’s Rules! How to Make Sense of School and Friendship by Blythe Grossman
  • How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease by Michael Greger
  • The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

Action Plan: Write down the best solutions or teachings your book offers and form these into potential book title ideas.

Rule of Thumb #2: Use a Subtitle for Clarity

A great non-fiction title employs a subtitle to clarify what the desired outcome will be from reading your book.

In this video clip, Chandler explains in 5 simple steps how to create a compelling subtitle:

Here are some questions to consider when creating your subtitle:

  • How can your subtitle further expand on achieving a desirable outcome?
  • What are the biggest pain points that your subtitle can provide a solution for?
  • How can you further address your innovative solution in the subtitle?

Here are our favorite book subtitles that spell out what their readers can expect from reading their books:

  • The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna
  • Better Than Before: Mastering the Habits of Our Everyday Lives by Gretchen Rubin
  • Work Rules! Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock

Action Plan: Make a list of 10 attention-grabbing subtitles that promise big outcomes and other positive benefits.

Rule of Thumb #3: Make Your Title Unforgettable

Catchy titles are memorable, boring titles are not. So make an effort to be more creative and fun with your book title! Use alliterations to make your title easier to read and remember. A memorable and light hearted title adds additional character to your book, and is also a great way to attract readers.

Here are some questions to consider when creating your memorable title:

  • Will a fun title turn a normally boring subject into something more interesting?
  • Will adding humor to your title further entice readers?
  • Will a cleverly written title stand out from other books in this genre?

Here are our favorite books that engaged us with clever titles and subtitles:

  • Me Talk Pretty One Day and Let’s Explore Diabetes With Owls by David Sedaris
  • Trust me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt

Action Plan: Experiment with different types of styles and poll your audience to determine whether a comedic, shocking, or even bizarre title will be the most appealing to your target audience.

No matter which method works best on creating a compelling title for nonfiction books, a good thing to remember is to always test multiple titles with different audiences to determine which title generates the biggest response. Feedback is the only way to know for certain which title is perfect for your book.

How to Choose a Book Title for Fiction

Generally, fiction titles are allowed more creative wiggle room than their non-fiction counterparts. That being said, an effective fiction title must still pique your readers’ attention.. And while it’s true that you can title your fictional book with random names, it still must pique the reader’s attention.

Here are some key guidelines to keep in mind:

Rule of Thumb #1: Your Title Should be Appropriate to Your Genre

Your novel title should use language that resonates with both your genre and target audience.. For example, a romantic book can call for dreamy language whereas an action book can warrant strong and powerful words. This means that you must know your book’s genre and words that best fit the style of title.

Here are some questions to consider for appropriate genre titles:

  • What genre best fits this story?
  • Which are the perfect choice words for your genre?

Here are our favorite fictional titles based on genre:

  • Ready Player One by Ernest Cline
  • The Great Gatsby by F. Scott Fitzgerald
  • The Godfather by Mario Puzo

Action Plan: Based on the genre of your book, pick out a few keywords that best suit its category and evoke strong emotions in your readers.

Rule of Thumb #2: Your Book Title Should Pique Your Reader’s Interest

A great fiction title teases and leaves your audience wanting more. You want your audience to read your title and think, “I must read what’s behind that cover!” Create fictional titles intriguing enough to capture the imaginations of your readers, and get to them to read your story.

Here are some questions to consider on how to pique interest with your title:

  • Which key component of your story best captivates your readers?
  • What emotions do you want your readers to have once they read your title?

Here are our favorite fictional titles that drew our attention:

  • Fahrenheit 451 by Ray Bradbury
  • The Da Vinci Code by Dan Brown
  • Fear and Loathing in Las Vegas by Hunter S. Thompson

Action Plan: Choose a theme that will best draw your reader’s attention. Come up with 5 titles that will catch your reader’s attention and pique their curiosity..

Rule of Thumb #3: Look to Your Characters for Book Title Inspiration

A great book title captures the spirit of the protagonist. Some authors simply use the hero’s name for their title. Others have combined the names of their hero along with their special qualities to inform the audience about their protagonist’s accomplishments like Charlotte’s Web by E.B. White.

On the flip-side, a formidable antagonist can also be an amazing book title. A sinister name can convey a sense of dread and expectation for what’s to come like Doctor Sleep by Stephen King. Both choices are great title ideas and should be seriously considered for your fictional book.

Here are some questions to consider when including a character as a title:

  • Between the hero and villain, who impacts the story more?
  • Are there any stunning qualities from your characters that will draw a reader’s emotion?
  • Can the plot of the story be summed up as a title?

Here are our favorite fictional books that uses characters for its title:

  • Harry Potter (Literary Series) by J. K. Rowling
  • Bridget Jones’ Diary by Helen Fielding
  • Ender’s Game by Orson Scott Card

Action Plan: Determine which character best conveys what the story will tell in your title. You may also include creative words or themes to further showcase the character’s unique qualities or the journey itself.

Free Webinar: Go from Blank Page to Published Author in 90 Days… and use your book to grow a SIX figure income.

Here’s what you’ll get:

  • The 3-Step System I use to write, publish, and launch a bestselling book in as little as 90 days (and how to use your book to leave a legacy).
  • An approach to find your book idea in under an hour – and turn your idea into a finished book in just 3 steps and a few hours.
  • How I wrote my first book – 200+ pages – in just 1 week (and how you can too)
  • How to leverage your book to grow your authority, income, and business
  • …and more!

Get FREE behind-the-scenes access now

Ultimately, the title of your book depends on you, the author. By following these constructive guidelines, you will be able to create a marvelous title that will grasp the attentions of readers and soon become an Amazon bestseller in no time!

writing a book

7 Strategies to Start Writing Your Book Today

Beginning the process of writing your book and presenting it to a worldwide audience is very exciting. You have amazing ideas that you want to share with the world, and you’re more motivated than ever to educate your readers about them!

But once you begin, you may realize that writing a book is hard work. There are many obstacles that can prevent you from writing and can create stress leading to anxiety. For example, you may find yourself in front of a blank page unable to type and thinking of stressful questions like: “How do I write this entire book?”, “Do I need to blog first?”, or “Should I start without an outline”?

Writing a book shouldn’t be this hard! But many get overwhelmed because they lack a writing process.

If you’re feeling demotivated when it comes to starting your book, you’re not alone. Writing can still be one of the hardest parts for most authors even if they have been writing for a long time!

Fortunately, there are some extremely effective techniques for how to start writing a book and overcome these hurdles.

Here are seven effective strategies you can put into action to assure you show up with a game plan to get your thoughts out of your head, down on paper, and into the minds of your readers.

1. Set Up Your Creative Environment

Create an environment that is designed to help you stay focused. Whether you prefer noisy environments or absolute solitude, it’s up to you to determine which will get you into the writer’s flow.

Here are a few ideas to create your ideal space for writing:

  • Have collections of inspiration. Decorate your work area with inspiring quotes or pictures that house references to deep work.
  • Unclutter your space. Create an uncluttered open space to help organize not only what you need, but also your thoughts.
  • Be Flexible. Your creative space doesn’t need to be one spot, it can be anywhere. Even your favorite authors have discovered their best ideas in the most unexpected places.
  • Buy a calendar: Your book will get written faster if you have set goals for the week/day. The best way to manage this is by scheduling your time on a calendar. Schedule every hour that you commit to your author business. What gets scheduled, gets done.
  • Create a music playlist for inspiration: Many authors can write to the sound of their favorite tunes. Is there anything that gets you working faster? Do you write better with deeper focus when listening to rock music or classical? Set up several playlists that you can use to get into the flow of writing.
  • Try Multiple Locations. You won’t know how creative you can be if you don’t try different spots to write. Maybe writing from your bed is your ideal creative space. What about working in a noisy cafe? Change up your location frequently particularly if you feel creatively spent.

Action Step: Spend 30 minutes to create your ideal space for writing. You will feel more inspired to show up and write.

2. Develop a Writing Habit

The number one reason authors fail to publish a book is because they never finish the book they intend to write. Why? Because they didn’t form a good writing habit.

Feeling overwhelmed when writing is natural, but you must remember that the journey of writing a book always begins with the first page. And in order to write your first page, you must take action. This is why having a writing habit will develop your writer’s flow.

Your writing habit can start small. Don’t overwhelm yourself thinking that you must write your every thought on the page. You can start with a few paragraphs, a sentence, or even just a word. The purpose of this exercise is to commit to your writing session everyday until it has become second nature.

Action Step: If you don’t have a writing routine already, get one started! Momentum begins by taking that first action.

3. Create an Outline

A clear outline provides clarity and direction to your story. It is also the road map for your book that keeps you on track and makes sure you have all your ideas organized in a natural flow. When you get stuck, you can always go back to your outline to find what comes next regardless of whether the book is 100 pages or 300 pages long. It will help you see the overall picture.

Before you write, spend some time creating your outline with these steps:

  1. Brainstorm: List every thought and story idea you want in your book.
  2. Organize: Combine all related ideas together.
  3. Order: Arrange ideas into subsections from general to specific.
  4. Label: Create main and sub headings that will eventually be your chapters.

Action Step: Spend a good portion of your time constructing an outline. If you want more on creating it, be sure to check out our guide.

4. Work Only on One Project

One challenge many authors experience is taking on multiple new projects when they should be focused on one. Although enticing, the division of attention can spread your energy thin producing bad writing or worse, failure to complete your book.

There’s only one clear solution to this problem: Cut the clutter and focus on one project until it’s finished.

Be fully committed to your project by doing the following:

  • Create an action plan that breaks down the entire project into realistic portions to complete.
  • Set hard deadlines for each and every phase of your book.
  • Learn to say “NO” to any additional projects no matter how intriguing they appear.

Action Step: Create an action plan and commit to it. Learn to be selfish and practice saying “NO” often. It’s better to complete one book and get it right than to write two books with poor results.

5. Maintain Your Focus

Once you get into the flow of writing, you want to remain focused through the duration of your writing session. Any break to your concentration can set you back 20-30 minutes and disrupt your flow. We become less efficient when we are distracted, and it can end up taking twice as long to complete our writing.

Thankfully, there are very effective techniques that can help you remain centered in the moment.

 Leave the distractions behind by doing the following:

  • Create a writing schedule.  Schedule your writing for the same time each day. This conditioning will develop your writing habit until it becomes as natural as knowing when to brush your teeth.
  • Use the Pomodoro Technique. This is a time management strategy that breaks down work into intervals separated by short breaks. With a clock ticking, you will less likely be distracted by email or social media.
  • Turn off your phone. Your phone is the most addicting device that steals your precious attention. Don’t let it take that from you, turn it off.
  • Have a Task Management app. Task Manager apps, like Todoist, helps you organize your tasks by their time and priority, so you know exactly what to do in what order the next day.
  • Disconnect from the Internet. Want to ensure you don’t get distracted by email notifications, Facebook notifications etc? Disconnect your computer from the Internet and enjoy distraction-free writing time.

Action Plan: Experiment with each of these productivity techniques and optimize your writer’s flow. By becoming a productivity expert, you will easily double your output and complete your book in no time.

6. Stay Accountable with the “Calendar” Strategy

Jerry Seinfeld is one of the most popular comedians of all time, and he attributes his success to his unbelievably strong writing habits. In the early days of his career, Seinfeld was asked how he managed to have such great content. He said, “The way to be a better comic is to create better jokes, and the way to create better jokes was to write every day.”

Seinfeld used the “Calendar Method”, otherwise known as the “Don’t Break the Chain” method, and it worked like this:

  1. Get yourself a calendar, and hang it on the wall.
  2. For each day you write, draw an X on the calendar for that day. By the end of the week, you should have a row of Xs at the end.
  3. If you miss a day, start over and see how long you can go before breaking the chain.

If you can keep this chain going, you will have your book written faster than you can imagine.

Action Plan: Buy yourself a calendar and get started on the “Calendar Method”! Being held accountable will keep you motivated and not “Break the Chain”.

7. Deal With Resistance

Resistance is a common obstacle that holds us back from creating. It is a form of fear that intimidates you from writing and can throw you off your writer’s flow. Everyone has encountered this awful feeling, but it doesn’t have to defeat you.

Here are a few ways to deal with resistance:

  • Read morning affirmations. Affirmations are powerful snippets of positive words that set the tone and atmosphere for writing. An affirmation could be a quote from a writer, a motivational speech from a public figure, or an inspirational video.
  • Free Flow for 10 Minutes. Julia Cameron, the bestselling author of The Artist’s Way, called these morning pages, and its purpose is to clear your mind of all the anxiety and junk rolling around in your head onto a piece of paper. Write anything. You don’t have to edit, publish, or have a word count, it’s simply a 10 minute exercise to clear out heavy thoughts and prepare you for a more productive day. This is best done with pen and paper vs. typing into a document on your digital device.
  • Exercise. Exercising is not only good for your health, but will help keep you mentally sharp. Working out will increase the blood flow to the brain which will sharpen your awareness and give you the energy you need to tackle your book.

Action Plan: Create a resistance plan! Figure out which methods best filter out negative noise and get you to prepared to write.

If you want to become a published author, you must take ownership of your writing habits. By following these seven strategies, you can have a completed book within months and be on your way to becoming a successful writer.

Your next bestseller is closer than you think.

PR for authors

How to Promote Your Book: 5 Strategies You Need to Try

Do you have dreams of becoming a best-selling author, but feel like you know way too little about promoting a book? We get that it is not an easy task to form a promotion plan; in fact, it can be as much work as writing a book!

But as a writer, once you’ve finished writing your book, you must have a promotion plan. Without one, it will be hard to sell many copies because no one will know about your book!

Even if you have a publisher, you should still develop a promotion plan because you might find out that they barely help market your book until you’ve already sold a certain number of copies.

Today, we’re going to show you how to get your book into the hands of more people using these strategies.

This guide will cover:

  • TV interviews
  • Radio/podcasts
  • Local bookstores
  • Press interviews (digital and printed)
  • Social media

Let’s get started!

Promoting Your Book Through TV Interviews

Scoring a TV spot is an absolute dream come true, think of all the free promotion! But as you can imagine, it is not easy to land a TV interview because many others are competing for the same thing.

Here’s our strategy to help you land an interview on TV.

Pitch Thoughtfully

To truly stand out from the masses, start by building relationships with hosts and producers of the shows you’re interested in. Fostering relationships first is an essential part of the pitch because it will help them better understand you and develop chemistry between you. This is a crucial element for a TV interview.

Keep it Short

Everyone’s busy in the media world! Producers aren’t going to wade through pages of pitches so you must make your pitch short and sweet. Try to hook them in the first ten sentences.

Know Their Audience

Make your book relevant to their fans, —don’t force them to connect the dots.

If the TV program leans towards entertainment, share a funny story to show that you will be fun to interview. It’s okay to be silly and comedic – let your sense of humor shine through.

If it’s a serious program, show that you’re there to discuss an important issue and that the conversation will be held in high regard. Be serious with your tone of voice, and also cite quotations and statistics to further expand the depth of the topic.

Once you’ve completed these steps, you should have a very convincing pitch that will get producers to book you on their next available time slot.

How to Shine During Your TV Interview

Hooray! You’ve landed a TV interview! Now it’s time for the real prep to begin.

Prepare, Prepare, Prepare

Write down and practice your talking points ahead of time so that you don’t freeze when the cameras are on. Remember, your goal is to have a natural dialogue with the host and not sound robotic. Rehearse your talking points to reflect a natural back-and-forth conversation.

Do Your Research

Your goal is to understand your audience so you can connect with them. The show will have detailed demographic information available so it’s up to you to tailor your content with this knowledge.

To get to know your audience, here are a few starting points to consider:

  • What’s their age range?
  • What are their interests?
  • What’s popular or trending with them right now?

With this information, you can forge a natural connection that’s most suitable for the viewers.

Be Present

During the interview, expect to be full of nerves, but don’t let it lose your focus! Stop thinking about the next line, and remain present in the moment. Be a good listener and remember  that you’re having a conversation. 

For example, if the host asks a question that’s unexpected, don’t panic! Instead, go with the flow and enjoy the conversation. Try to link the conversation back to your book with short anecdotes relating to the topic. This will keep audience members engaged and create more interest in your book.

If you take your time and pay attention to the host, the conversation will flow smoother and everyone will benefit. You’ll seem more confident and upbeat, rather than full of nerves.

2. Radio and Podcast Interviews

Radio shows and podcasts are a terrific way to share your voice to your potential readers. With over 90% of Americans listening to the radio as well as the exploding popularity of podcasts, it’s well worth the effort to appear on these platforms.

To get started, local radio and podcast shows are always looking for new content to share with their audience. They also love their community and will favor locals more so than anyone else. Mentioning that you’re a local will be an advantage to your pitch especially if you include the locations of your future book signings at local bookstores.

If you can’t find a local show, finding one with a very specific topic relevant to your books audience will be easier to get on initially then a huge, massively popular show. If you start small you’ll have an easier time getting booked, and then you can use that initial show to get booked on bigger shows in the future.

How to Shine on the Air

Here are some tips for giving a killer on-air performance once you’ve booked your first interviews.

Be Enthusiastic

Even though the audience can’t see you on the radio, they can hear and feel your energy.

Pique your listeners’ interest by doing the following:

  • Always smile so you speak in a happier tone
  • Sit up straight
  • Walk around when talking (if possible with your mic setup)
  • Aim to add 10% more energy to your conversation than normal

By acting energized and engaged, the listeners will feed off your vibrant energy and will further enjoy your guest appearance.

Make the Host’s Job Easy

Don’t be discouraged if your host hasn’t read your book. With busy schedules, it happens more often than you might think. 

Your job is to make your host look smart. Tell them about your book, don’t quiz them.

Make their jobs easy by educating them about your material. You’ll connect better with the audience by sharing your knowledge.

Prepare a List of Questions

It’s perfectly acceptable to provide your own list of questions for the host.

Here are some simple questions to offer:

  • What made you write this book?
  • How’d you come up with the book title?
  • What kind of person would love to get their hands on this book? (this is an EXCELLENT question, especially if you know their audience well)

Busy radio hosts and producers will appreciate the extra effort and may even work from your list of questions.

3. Local Bookstores

Avid book buyers love their local bookstores. And since they are your target audience, you should grow your fanbase by making an appearance!

Here’s how you can make an appearance at the local bookstore.

Schedule an Appearance

Book clubs love to meet new authors, and local bookstores are more than willing to feature guests that will get their readers to the store. It’s a win-win combination and all it takes is for you to book an appearance.

Here’s how you can pitch to local bookstores:

  • Google several bookstores around your area
  • Find their contact email
  • Craft your pitch by including what your book is and why it will benefit the local bookstore

Pitch to as many local bookstores as you can handle. Again, you can start as local as a library and work your way up. This will surely attract bigger bookstores to book you as soon as possible.

Cater to your Audience

You’ve booked an appearance! Now you must plan your act and deliver what your readers want.

Here’s what book clubs want in a live appearance :

  • An entertaining or thought provoking presentation of your book
  • Live reading or a few short stories
  • Live Q&As about you and your book
  • Book signings
  • Free books (or codes for free ebooks!)

Booking several live appearance will guarantee a boost to your fanbase, and will get fans to organically market your book by word of mouth! This is one of the most effective forms of book marketing (and it’s also free).

4. Print Interviews and Guest Posts

Publications are alive and well. Many also have huge digital presences, so don’t look over this form of media when creating your promotion strategy.

Instead, find publications and blogs that your target audience reads frequently and reach out to them.

Here are some tips to land a guest post or print interview:

  • Browse publication websites to see if they allow guest submissions or interview pitches.
  • Search for a contact page and find a way to send a cold pitch
  • Pitch to journalists through LinkedIn
  • Use HARO (Help A Reporter Out), where you can contribute to exclusive stories that reporters and journalists are in need of

Even if you’ve never had a print interview before, following these steps will get local publications and blogs excited to share your new book.

How to Shine in a Print Interview

You scored a press interview! Now practice how to sound like a pro author with these steps (even if your voice is cracking from nerves)

Sell Yourself

Print interviews are a little more relaxed than TV or radio spots, but you still have a finite amount of time to get your message across. In this platform, it’s okay to be more direct and sell yourself. Hit on the best selling points of your book to get readers interested. 

Plan Your Hooks

You need to have some print-friendly “sound bites” to intrigue your audience.

Here are some questions to think about when planning your hooks:

  • What makes your book special?
  • Who is this book perfect for?
  • Will be this be useful?

Get to the heart of why your audience needs your book before you do the interview. Then, make sure you talk about it.

Don’t Let Hard questions Throw You Off

Don’t let unanticipated or sticky questions throw you off. You can never be 100% prepared. All you can do is listen to the question and answer as positively as you can.

Remember, unlike an on-air or audio-recorded interview, you can take as much time as you need before you answer. Use it to your advantage.

Write a Great Guest Post

If they want you to write a blog post for their site instead of interviewing you, be sure that you make the post the best it can be. It might be tempting to skimp on the article since you’re giving it away, but the better you make your guest article, the more book sales it will drive for you.

5. Social Media

Social media needs no introduction, and you’re missing out on sales if it’s not included in your book promotion. Optimizing your social media platform can be challenging, but we’ve figured out the best methods to promoting your book using social media.

Here’s how you can incorporate it into your promotion strategy to maximize your book sales.

Create a Facebook Page

To get more recognition for your upcoming book, you must have a Facebook page. It’s a great way to show social proof, and it makes it easier for new potential fans to find your book.

Here’s what to include in your Facebook Page:

  • Include a great photo of yourself
  • Show a high quality image of your book cover
  • Add a short bio that describes you and your book
  • Show a book trailer that visually highlights the selling points of your book

We find Facebook to be one of the best platforms to reach your audience. But if you’re serious, we also recommend building a website with email capture for sending promotions and updates. That way fans from Facebook can be directed to your page, and see your latest updates.

Get Your Fans Involved

Social media is a great tool for featuring your book, but it’s also a great way to interact with your fans. Fans are more than willing to post about books that they love, so don’t be afraid to ask them for assistance!

Here’s how to get them involved:

  • Ask them to submit book reviews through Amazon.
  • Ask them to share your book across all social media platforms
  • Ask them to spread the book in their universities or organizations

Dedicated fans want to see more of you, and love it when you interact through social media. If you also include rewards to sweeten the deal, you may potentially have yourself a full operating social media team that may get you on the front pages of any social media platform!

If you ever want to become a bestselling author, you have to take ownership of your promotion efforts. Use this advice to get your book into your audience’s hands, sell more books, and becoming a bestselling author in no time.