SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp

Josh Shipp is an author, global youth empowerment expert, and an acclaimed speaker. He is a former at risk foster kid turned youth advocate. He is renowned for his documentary TV series on A&E that followed his groundbreaking work with teens. He is also the author of the national bestseller “The Teens Guide to World Domination”, and was listed on Inc. Magazine’s 30 under 30 list.

Today, Josh shares a little about his background and how he started speaking. Along with why he decided to write a book. He shares the mistakes that he made during his first attempt at writing, and how his writing process is now more like an assembly line that incorporates a writing partner and insight from a focus group. He shares inspiration for life, writing, and more.  Josh is a good friend of mine and a great guy. My mom is even a fan of his.

You can find Josh here:
Josh Shipp Website
Josh on Facebook
Josh on Twitter @JoshShipp
Josh on YouTube
Books by Josh Shipp
The Teens Guide to World Domination

Show Notes
[01:51] Josh was giving speeches when he was a teen. He had been kicked out of several foster homes and experienced abuse and neglect, but he also had a chip on his shoulder. With counseling, things started slowly turning around for him, and he started speaking about it.
[02:35] He became an unintentional success story and started speaking at high schools.
[03:18] The only product Josh had to sell was himself and his speeches. He needed a book to establish himself. Plus, it would help him leave his message behind for people to use.
[04:39] Josh tried going into isolation to write his book. He tried it, but it wasn’t for him.
[05:48] Having personal guilt over a preconceived idea of how he should write. Now, he thinks of his books as an assembly line. Every writer needs to find what works for them.
[06:36] Josh has a writing buddy that he partners with. They get together and decide what the chapters will be about. Josh decides the three things that need to be said. Josh’s partner takes the big picture and starts writing about the idea and concept. Josh is a better visionary and editor. He edits and gives notes. Then after a back and forth, they give the book to a focus group.
[09:07] They share small parts of the book with the focus group and ask how it can be 10% better. This process has been a game changer.
[11:29] How only about a 5th of the people in the focus group would reply, so he made sure he had about 75 people in the group.
[12:55] This writing process plays to Josh’s strengths which makes writing something that he can do repeatedly.
[14:41] Josh doesn’t recruit people who do what he does in his focus group. He wants to focus on the actual readers.
[16:02] Beginning with the reader in mind.
[18:43] A trick Josh would use was reading Amazon 3 star reviews in his category to find a gap in his space.
[20:29] Josh’s platform can move a good number of books, but the best way to sell a book is to create an outstanding book.
[22:28] How the content of the book needs to be evergreen and timeless.
[24:21] Creating a book that is helpful and prescriptive.
[26:00] Committing long term to building a platform for an outstanding prescriptive book.
[27:30] Have your Amazon page read as a persuasive sales page. Have a headline about the reader and testimonials and social proof in a scannable format that uses bullet points. Reviews are also important.
[31:26] How the book has helped Josh on the backend. He emphasizes the importance of the book having lasting substance. He then puts URLs in the book, so he can continue the conversation with readers. He can capture their information and sell to them in the future.
[34:05] Capture information and survey those readers to get ideas about creating further courses and information for backend creation. You can also segment personas.
[37:19] Don’t think that there is something broken in you, and things are only difficult for you. It’s easy to question yourself in difficult moments. Keep going and write that book.

Links and Resources:
self-publishingschool.com
Spsfreetraining.com
Stephen Covey
Josh Shipp Website
Josh on Facebook
Josh on Twitter @JoshShipp
Josh on YouTube
Books by Josh Shipp
The Teens Guide to World Domination

SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker

Joining me today is T. Harv Eker. After 14 years of struggle, T. Harv has cracked the code and went from zero to millionaire in only 2 ½ years and has gone on to become a multimillionaire. During his years of hardship, Eker vowed that should he ever get rich he would help others do the same. He kept his promise and went on to build one of the largest success training companies in the world. He also shocked the publishing world with his book Secrets of the Millionaire Mind.

This is one of my favorite books of all time. He hit number one on the Wall Street Journal, New York Times and USA Today bestseller list the first week of release. The book has now been translated into 42 different languages. T. Harv is considered one of the most exciting teachers on the planet and is known for his tough love style. We talk about why T. Harv decided to write his book and how it has been a driver for his business and his life.  

You can find T. Harv here:
Harv Eker
Harv Eker on Facebook
Harv Eker on Twitter @T_Harv_Eker
Books by T. Harv Eker
Secrets of the Millionaire Mind
Speedwealth

Show Notes
[01:49] T. Harv decided to write the book for credibility and marketing. Once you have written a book, you become a teacher and an expert.
[02:45] The number one reason people will buy anything is trust. Publishing a book shows that you are an expert.
[03:46] T. Harv was able to use his Millionaire Mind Intensive training as the basis for his book.
[04:59] How Jack Canfield suggested T. Harv get in touch with his book agent.
[06:05] T. Harv got a million dollar advance up front.
[06:38] Will this book sell is a key factor in getting a publisher.
[07:27] How T. Harv crossed off the editor’s edits because he wanted his message to sound how he speaks.
[07:59] The reason his book went number one was preselling.
[08:55] To get on the bestseller lists your books need to be sold in a big clump in advance.
[10:05] He used his live training and a launch to his own database and joint venture partners. And brick and mortar bookstore channels. Spreading the sales out through promoting the book through different bookstores.
[13:28] The key to T. Harv’s success was preselling his book with a large list.
[13:59] Seminars was the biggest driver for his large database.
[16:20] How T. Harv tested his material out on a group of people. This research was the best move of his life. He learned so much about how not to explain things. Test your material first and express it in a way where it really resonates with people.
[18:29] How hardcopy books are permanent, and you want to express things in the best way possible. Test it out.
[20:52] T. Harv learned what to do by experimenting with several businesses that didn’t work. Then he learned how wealthy people think.
[22:11] He put principles that already work out there. The first thing you need to do is build a platform.
[24:18] The importance of building a list and having joint venture partners. Building your list with a blog or however you communicate with people.
[25:00] Using a book to get an introduction. If the book isn’t great, people won’t want to go to the next step.
[29:01] The importance of putting a part of your best stuff in your book and then using it as an intro to an offer to learn more of your best stuff.
[30:30] Have your backend in place before you launch your book. The headaches are in the front end, but the money is in the backend.
[33:35] The book enabled T. Harv to reach businesses that he never thought would come to him including PBS and he made an infomercial.
[35:35] How passion is critical and using your own voice. Marketing and writing with conviction.
[37:41] If you want to make a lot of money don’t focus on money. Focus on solving a problem for a lot of people.
[38:50] How fear is what holds people back. Fear is the anticipation of pain. Worry about the future.
[40:49] Being afraid and still acting. Thank you for sharing when you have an unsupportive thought.
[42:47] Make sure you have a platform, backend, and some valuable bonuses to give away.
[44:19] Before you write talk, teach and blog to know if your topic is good. Write the way you speak. Your book has got to be different. Don’t be like everyone else. What is unique about your book?
[46:51] Be timely to be featured in media.
[47:36] Credibility comes with your book being at the top of the list, but don’t sign your life away with a publisher.

Links and Resources:
Harv Eker
Harv Eker on Facebook
Harv Eker on Twitter @T_Harv_Eker
Books by T. Harv Eker
Secrets of the Millionaire Mind
Speedwealth
Spsfreetraining.com
SPSFreeBook.com
Millionaire Mind Intensive
Jack Canfield
Wealth Without Risk
Rich Dad Poor Dad

SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins

Joining me today is my good friend Jeff Goins. Jeff is a full time writer living just outside of Nashville, TN with his wife, his son, and a border collie. Jeff is now the author of 5 books. Including the national bestseller The Art of Work. He is a podcaster and a blogger with his website Goins, Writer visited by over four million people from all over the world. If you Google “how to write a book” Jeff’s website is the number one result that comes up.

Jeff shares his writing process and how he has evolved as a writer. He also shares how much he loves writing and being a writer and how important words are in everything we do or want to do. We talk about the importance of preparation, writing outlines, and investing the work up front before writing. Jeff shares how he flushes out and explores ideas along with the importance of writing every day. He also shares his inspirational ideas about how to know when you are a writer and more.  

You can find Jeff here:

Goins, Writer
Jeff Goins on Twitter @JeffGoins
Jeff Goins on Facebook
Books by Jeff Goins
Wrecked
The Art of Work

Show Notes

[01:28] Jeff continues to write because it is his calling and purpose. It’s his purpose in life to connect people with ideas.
[02:05] Words have the power to change the world. Every great movement begins with words.
[02:41] His writing process consists of creating an outline and then writing at least 500 words every day. Blogging helped give him the discipline to write on a daily basis.
[04:55] Jeff wrote Art of Work then scrapped that writing and did a lot of research and then rewrote it.
[05:58] The more Jeff’s writes the more time he spends preparing to write.
[06:24] The importance of the process of thinking about writing and finding the right idea.
[07:38] Jeff spent 5 months doing the research for his book that will take him 6 months to write. He first starts with an idea and then researches and tests that idea.
[09:23] Have an idea where you are going before you start. Invest the time before you start writing.
[10:39] Jeff chases what he is curious about, but most of his books come from personal experience.
[12:12] When Jeff gets an idea he then reads about that idea to see if he can put a unique angle on the topic.
[13:42] Read a few books and figure out what is missing and fill that niche.
[15:31] Writing in a way that will connect with the needs of the audience. Jeff tests his ideas on his blog and social channels.
[16:39] Making sure that you are talking about the right thing at the right time for the right person.
[18:10] Entering into a conversation and realizing that you have something that these people need.
[18:32] What it means to act like a writer. You are a writer when you say you are.
[20:57] To become a writer, you own the title and then start writing. Think like a pro and you will act like a pro. Practice writing.
[22:38] Books get written by a slow and steady prodding process. It all begins and ends with words.
[25:26] How easy it is to get discouraged. You need to love it and write for the people who need your message.
[26:26] People who love the writing and hate the marketing and people who hate the writing and love the marketing. Jeff is a marketer, but he loves both. Marketing is part of a writer’s job.
[27:46] The best marketing is done before the book is finished.
[32:18] Begining with an idea and a reader and filling in the in between.

Links and Resources:

Goins, Writer
Jeff Goins on Twitter @JeffGoins
Jeff Goins on Facebook
Books by Jeff Goins
Wrecked
The Art of Work
Spsfreetraining.com
The War of Art by Steven Pressfield
Peak by Anders Ericsson
How to Win Friends and Influence People
Love Does by Bob Goth

SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder

Today, I am speaking with Eileen Wilder. She is a bestselling author, pastor, and coach who teaches women how to experience unstoppable self-confidence. After going through Self-Publishing School, she experienced breakout success publishing her first book The Brave Body Method on Amazon. Then eight months later, a publisher asked to acquire the rights to the book and released it nationwide. She has since gained national TV coverage, speaking opportunities, and out front placement at Barnes & Noble.

Through the success of this book, she has managed to serve more people than she had ever imagined. Although, starting wasn’t that easy. Eileen had an epiphany while at her grandmother’s funeral and realized she needed to do something great and share her gifts with the world. She still struggled with confidence, but was able to push through and build confidence through going through Self-publishing school and developing a powerful writing habit into her daily routine. Eileen shares her story, her book, and more with us on this episode.  

You can find Eileen here:

Eileen Wilder Website
The Brave Body Method
Eileen on YouTube
Eileen on Twitter @eileenwild
Eileen’s Facebook Page

Show Notes

[01:33] Eileen had an epiphany at her grandmother’s funeral and decided that she needed to write a book.
[02:25] Eileen asked herself if she was really contributing to life. She needed to speak the message inside her heart.
[04:28] How Eileen struggled with lack of confidence and had a gradual awakening.
[06:21] The habit of writing 1000 words a day in Self-publishing school helped give her confidence and discipline to accomplish her goal.
[07:08] Her routine consisted of waking at 4:30 and going to the gym. Then she would sit down and write for an hour and a half.
[08:18] Through focused time and doing it every day and eventually her book was finished.
[11:08] Through SPS she learned how to structure, write, break things down, and market her book.
[12:44] How Eileen became obsessed with finishing her book and completing her goal. The power of laser-like focus.
[13:54] The domino effect of having discipline in her life and the ripple effect.
[14:40] Mindset changes and not having limiting beliefs when it comes to completing goals.
[16:19] Don’t share your writing with the wrong people.
[16:34] Being yourself and writing with your voice alone.
[19:26] Finding someone to support you and not letting others discourage you. Eileen found a lawyer and language master that helped her with her book.
[20:34] Your book won’t be for everybody. How we are meant to speak to who we are meant to speak to.
[23:06] Naysayers and people who are contrarians or people who may be jealous.
[23:53] How other people can discourage you when you make a decision to do something.
[25:39] Eileen reached out to everyone she could when she launched her book. She gave out advance copies and invited people to write reviews. She emailed everyone she could. When she launched she had 114 reviews from this method. It also helped her confidence.
[27:07] She also posted on forums and did all of the online marketing she could including reaching out to friends who had bigger platforms than she had.
[29:53] She had a small email list when she started, but since the book has been out it grows everyday. She put a call to action in the book for sign-ups.
[32:18] How Eileen met her publisher at an event. After researching her success, he made an offer. This opened more distribution channels like Barnes & Noble.
[34:55] Eileen used a coach for the contract negotiation and she was given a great deal.
[38:15] Creating one-page sales sheets for books and being your own PR agent and approaching producers of TV shows.
[41:31] Getting on Barnes & Noble was the craziest thing that happened, along with a book signing there.
[43:21] Final parting tip is to go for it and share how you can serve others.

Links and Resources:

self-publishingschool.com
Spsfreetraining.com
The Power of Habit
Eileen Wilder Website
The Brave Body Method
Eileen on YouTube
Eileen on Twitter @eileenwild
Eileen’s Facebook Page

SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port

Michael Port an entrepreneur, podcaster, and keynote speaker. Michael is the author of six books including Book Yourself Solid and Steal the Show. The Boston Globe referred to Michael as an “uncommonly honest author” and Jonathan Fields has called him “a public speaking phenom.

Michael also hosts the Steal the Show Podcast and is the founder of Heroic Public Speaking and Book Yourself Solid School of Coach Training. He was trained as an actor and has been on television shows like Sex and the City and Law and Order. He especially shines as a keynote speaker and has even been know to offer live coaching sessions while on stage. Michael is a successful guy, and I’m really excited to learn about how he used his books to promote his speaking career and establish himself as an expert.

You can find Michael here:

Michael Port
Book Yourself Solid
Steal the Show
Books by Michael Port
Steal the Show Podcast
Heroic Public Speaking
Book Yourself Solid School of Coach Training

Show Notes

[01:34] How everybody was writing a book and Michael thought it was a natural progression for him to do the same.
[02:41] Being a writer and finding the right narrative. Writing as practice for writing.
[03:33] How Book Yourself Solid reached #2 on Amazon.
[04:49] The importance of organization and being perceived as the expert.
[05:10] Breaking all of the content down into sequential modules.
[06:06] The modular framework and how well it works. Along with the chronological and numerical framework and more.
[08:18] The framework combinations Michael used for his books.
[10:01] How stories and jokes often follow the 3 act structure.
[10:27] Playing the right role and stealing the show. Getting a standing ovation for all of your performances.
[11:39] How public speaking is like putting on a show and creating an experience.
[12:22] Selling more books if you are a great speaker.
[14:01] Numerical, number of keys, rules, sequential, chronological, modular, problem-solution, compare-contrast, 3 act structure, reference and combined are also possible frameworks for creating content for books to speeches.
[17:05] After Michael’s first book he got more money, more clients, and his confidence was boosted along with doors opening.
[22:39] The difference between a message book and a curriculum book.
[24:50] Having something to sell on the backend when writing a book.
[33:33] Using a book as a driver or a must and using other promotion methods are choices. The books promote your products and other methods promote the book.
[35:04] Finding your platform. The books are Michael’s platform.
[39:35] Going from the book to buying a program. Offer a free resource with an opt-in from inside the book. Then you can begin a funnel.
[46:15] Maintaining confidence and not getting discouraged from criticism. Deliver what you promise and ask if it is you or them?
[47:36] How Stealing the Show is designed to drive Michael’s business. He is driven to create this book.
[52:19] The best stories are the ones the audience doesn’t realize is a story until they are into it.
[53:08] Turning speeches into performances.
[55:33] Things like absolutes put holes in your argument.
[57:51] Knowing who you are to be a performer and strip away the armor be yourself.
[01:00:09] Do the work and don’t be a perfectionist. Due dates can also help with getting things done.

Links and Resources:

self-publishingschool.com
Spsfreetraining.com
Jonathan Fields
The 7 Habits of Highly Effective People by Steven Covey
Good to Great by Jim Collins
Think Big Revolution on YouTube
Tribe by Seth Godin
Duct Tape Marketing
Copyblogger
Art of Charm
Michael Port
Book Yourself Solid
Steal the Show
Books by Michael Port
Steal the Show Podcast
Heroic Public Speaking
Book Yourself Solid School of Coach Training