Welcome to episode 5 of the Self-Publishing School podcast. Today, I am joined by Lisa Nichols, one of the world’s most requested motivational speakers. She is a media personality and corporate CEO whose global platform has reached and served nearly 30 million people. She has been featured on Oprah, The Today Show, The Steve Harvey Show, and on The Secret.
Lisa has six bestselling books including the New York Times Bestseller No Matter What and her seventh book Abundance Now was just released this January. I am so excited about this interview. Lisa is just hilarious. She is a bundle of energy and a whole lot of fun, and I know we are going to have an amazing interview.
Listen in to find out about guerilla marketing, creating hooks, overcoming fear, and so much more!
You can find Lisa here:
[01:27] Lisa wanted to write a book as a way to inspire people while she was also doing other things like speaking.
[02:46] If you want your message to have the greatest impact a book should be in your path.
[03:44] How it took Lisa three and a half years to complete Chicken Soup for The African American Soul.
[06:26] How a book is about the message, not the writing and punctuation.
[07:43] No Matter What was Lisa’s first solo book.
[09:30] How Lisa’s English teacher told her she was the weakest writer she has ever met.
[10:38] Lisa’s grammar wasn’t strong, but her message was powerful.
[12:19] Pushing through the fear of writing a book after being in the Chicken Soup Series and the Secret.
[15:16] How Abundance Now is Lisa’s biggest book ever and her life’s work.
[16:24] How fear is present when you do big things, but we have to minimize the fear story.
[18:18] Lisa tries to get as creative and radical as possible with marketing. Guerilla marketing works.
[19:51] Study your market. Who will read the book and where do they gather?
[21:37] How Lisa sent a mass mailer out asking to speak at Churches and then organizations where her audience was.
[23:28] Making Abundance Now a movement and a moment. The new definition of abundance.
[26:40] Tempting readers to read your book by telling them what personal information is on certain highlighted pages.
[29:26] Books are about people and the message on the page.
[30:47] How to use current events in a book to open up a television opportunity.
[33:34] Always be creating a hook and speaking in a way to create your next opportunity when you do a television appearance.
[37:27] Getting that first opportunity to open the door for television shows. Start regional and work your way up. Put together a press release and media packet with video and give them a call.
[42:38] Lisa’s parting words about getting up every day and sharing our message.