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Book Marketing Mastery

How to Build a Step-by-Step Roadmap to Sell 100 Books Per Month, Every Month, & Grow Your Nonfiction Author Career

PROGRAM

Book Marketing Mastery

Have you published a book and a month later, your initial sales die down and you’re left thinking…“Now what?” You have a book, a great book, so why isn’t it selling?

It can be frustrating, but there is a solution. It requires time, patience, and a deeper understanding of the business side of becoming an author, the side that requires marketing, ad knowledge, and an inside peek at how the Amazon algorithm actually works.

These problems are what we here at Self-Publishing School have solved with our fourth edition of our Book Marketing Mastery program, designed to help you sell 100+ copies of your book every month and continue to build your author platform, email list, and marketing efforts to become a full-time career nonfiction author.

This program has been revised four times, simply because that’s how much the publishing space on Amazon has changed. We’re dedicated to ensuring our authors have only the most recent tactics available to effectively expand their book sales numbers.

With 1-on-1 and group coaching, in addition to hours of video content, templates, guides, software hacks, and more, this program is quickly becoming the best place to be if you truly want to learn what it takes to make a living from your nonfiction books.

$12k

*payment options available

“This course has been a huge help to me and enabled me to sell more books with even just a few actions that are taught. I haven’t even implemented all the lessons yet, so I highly encourage you to get this course if you want to learn the ongoing actions to take to keep your book selling after your launch.”

JENNIFER HAYES YATES

“What we do have is continuous daily sales, and more importantly, we have this foundation of skills in book writing we wouldn’t have gotten anywhere else. We’ve made this a critical part of our revenue stream.”

JAKE GUNNOE

“I am proof that as a doctor, as a business owner, as such a crazily busy single mother, I was able to not only devote time and just by following the process, I was able to get this done.”

DR. SOFIA DIN

What You Get

Done-For-You Serivces

Professional Cover Design

We help you design a bestselling book cover

Professional Formatting

We help you format your manuscript and prepare it for being published

Categories and Keywords

We will pick the right categories and keywords to help you sell more books

Uploading to Amazon

We help you upload and publish your book on Amazon with Worldwide Distribution

High Converting Author Website

We help you build a high converting author website

Professionally Designed Lead Magnet

We help you design a lead magnet to add value for your readers while growing your email list

Email Campaigns Set-Up

We help you set up email campaigns to help you grow your email list and sell more books

SPS Global Book Promotion Package

We will handselect book promotion sites specific to your genre and pay for four promotions to drive a high level of early sales and reviews during your book launch

Vision Casting, Defining Author Goals, & Author Branding

Before you dive in to the program in full, we first have to define what your personal goals are in order to understand what is necessary to reach them. In addition, we’ll focus on author branding basics, what that means, and how it plays into your goals.

Email List Building for Authors, Softwares, Lead Magnets

Your email list is the most valuable tool you have as an author. We’ll focus deeply on how to gain more subscribers through lead magnets, which software to use, and how to set up your emails to convert to book sales.

Amazon & Bookbub Ads Deep-Dive: Creating, Setting Them Up, Data Analysis

You are a business, and your books are your product. Any business with the intent of growth should have ads running to their products. Not only do we teach you why these matter, but we’ll help you create them, set them up in various platforms, as well as understand what the data is actually telling you in order to tweak, adjust, and perfect.

How to Build Your Author Community & Leverage it Effectively for Increased Book Sales

As a career nonfiction author, your fans will want a primary location to “hang out” in order to learn from you, your content, and your books. This step in the program is focused on where to best build this according to your unique audience as well as how to leverage it for sales.

Obtaining Podcast Interviews to Promote Your Book & Platform

Podcasts are one of the best ways to grow your platform, establish authority, and promote nonfiction books. We’ll teach you exactly where to find opportunities in your genre, how to cold pitch and get a “yes!”, and how to sell from your interview (without being salesy!).

Setting Up Your 1-Year Plan: Path to 100 Reviews, Free + Shipping Funnel, Sales Copy, & More!

At the end of the program, you’ll sit down 1-on-1 for an hour long call with your coach to get tailored advice, have questions answered, and set up a 1-year roadmap in order to accomplish the very goals you established in the first module.

Vision Casting, Defining Author Goals, & Author Branding

Before you dive in to the program in full, we first have to define what your personal goals are in order to understand what is necessary to reach them. In addition, we’ll focus on author branding basics, what that means, and how it plays into your goals.

Email List Building for Authors, Softwares, Lead Magnets

Your email list is the most valuable tool you have as an author. We’ll focus deeply on how to gain more subscribers through lead magnets, which software to use, and how to set up your emails to convert to book sales.

Amazon & Bookbub Ads Deep-Dive: Creating, Setting Them Up, Data Analysis

You are a business, and your books are your product. Any business with the intent of growth should have ads running to their products. Not only do we teach you why these matter, but we’ll help you create them, set them up in various platforms, as well as understand what the data is actually telling you in order to tweak, adjust, and perfect.

How to Build Your Author Community & Leverage it Effectively for Increased Book Sales

As a career nonfiction author, your fans will want a primary location to “hang out” in order to learn from you, your content, and your books. This step in the program is focused on where to best build this according to your unique audience as well as how to leverage it for sales.

Obtaining Podcast Interviews to Promote Your Book & Platform

Podcasts are one of the best ways to grow your platform, establish authority, and promote nonfiction books. We’ll teach you exactly where to find opportunities in your genre, how to cold pitch and get a “yes!”, and how to sell from your interview (without being salesy!).

Setting Up Your 1-Year Plan: Path to 100 Reviews, Free + Shipping Funnel, Sales Copy, & More!

At the end of the program, you’ll sit down 1-on-1 for an hour long call with your coach to get tailored advice, have questions answered, and set up a 1-year roadmap in order to accomplish the very goals you established in the first module.

Tailored 1-on-1 Coaching with a Bestselling Author to Craft a High-Quality Book for Your Genre

Get unique guidance for discovering how to plot for your unique genre and theme, which categories to submit to, and much more with your coach.

Get Your Questions Answered ASAP with Group Coaching Available 5 Days a Week

Choose a group coaching call that aligns with where you are in the process to connect with other authors and get answers as you work.

Save MORE by Being The First to Hear of & Access New Programs, Products, and Discounts

Self-Publishing School is always improving and expanding our programs to fit your needs, and our authors are the first to know of and receive access to new launches.

Obtain the Coveted Bestseller Banner & Sell More Copies Faster

Our proprietary launch system is designed to work with the Amazon algorithm to place your book as a Bestseller in its unique categories to gain visibility and sell more books.

Lifetime Access to the Online Program So You Can Replicate Your Success Across Multiple Books

Your access to our programs never expires. Use the online curriculum as many times as you’d like to publish more books, grow your passive income, and grow Beyond the Book.

Save $1,000s in Exclusive SPS Author Discounts for Book Production, Software, and More

Make writing and publishing easier with Self-Publishing School author exclusive discounts for the best editors, cover designers, writing softwares, and more.

Grow Your Author Network and Stay Accountable With Our Exclusive Fiction Mastermind Community

Learn and connect with other bestselling authors who have been exactly where you are! Meet accountability partners, poll for your title and cover options, build your launch team, and more.

START TODAY

Schedule a FREE 1-hour call with a Publishing Success Strategist to get tailored help from an expert and discover which next steps are best for you (a required step to starting work with us).

OUR PROGRAMS AT A GLANCE

Book Marketing Mastery

Learn The Tactics To Sell More Books, More Consistently

12K

Payment options available

6 One-on-One Coaching Calls

Group SPS Coaching Calls
Available 5 Days Every Week with Our SPS Team of “Bestselling Author Coaches” in an intimate setting to ask your burning questions, connect with other authors, and get solutions to questions that you didn’t even know you had.

Accelerated Author Publishing Program

Accelerate Your Author Goals By Launching Bigger & Sustaining Sales Now With Done-For-You Services

20K

Payment options available

12 One-on-One Coaching Calls

Group SPS Coaching Calls
Available 5 Days Every Week with Our SPS Team of “Bestselling Author Coaches” in an intimate setting to ask your burning questions, connect with other authors, and get solutions to questions that you didn’t even know you had.

Live Weekly Q&A Action Calls With Chandler Bolt

Comprehensive Online Training Program
Learn How to Write, Launch and Market a Bestselling Book

Done For You | Professional Formatting
Your Book Will be Professionally Formatted by an SPS Certified Professional — all included in your program fee!

Done For You | Professional Cover Design
You’ll Receive a 100% Custom Designed Cover for Your Book by an SPS Certified Professional — all included in your program fee!

Publishing & Worldwide Distribution

Amazon Optimization Package for SEO
Learn All About the Book Descriptions, Keywords, & Categories You Need to Know to Get Noticed and Make Sale on Amazon

1 Year Exclusive Access to Our SPS Mastermind Community

Over $1,000 in Exclusive SPS Author Discounts

Lifetime Program Access

52 Weekly Calls

Sell More Books Bootcamp
Video Training Series on How to Create Raving Fans and Sell Books Consistenly

SPS Global Book Promotion Package
SPS will hand select book promotion sites specific to your genre and pay for four promotions to drive a high level of early sales and reviews during your book launch

Social Media Marketing Mastery for Authors Mini-Course

Done For You | High Coverting Professional Author Website
Get the Recognition You Deserve with Your Own Professional Author Website that Our Team Will Create Just for You!

Done For You | Professionally Designed Lead Magnet
Add value for your readers while growing your email list so you have the ability to market whatever comes next!

Done For You | Email Made Easy
Plug-and-Play

Want to Meet with a Coach to Learn More About Which Program is Right for You?

SELF-PUBLISHING SCHOOL AUTHOR CASE STUDIES

WHAT OUR AUTHORS ARE SAYING

“This course has been a huge help to me and enabled me to sell more books with even just a few actions that are taught. I haven’t even implemented all the lessons yet, so I highly encourage you to get this course if you want to learn the ongoing actions to take to keep your book selling after your launch.”

JENNIFER HAYES YATES

“What we do have is continuous daily sales, and more importantly, we have this foundation of skills in book writing we wouldn’t have gotten anywhere else. We’ve made this a critical part of our revenue stream.”

JAKE GUNNOE

“I am proof that as a doctor, as a business owner, as such a crazily busy single mother, I was able to not only devote time and just by following the process, I was able to get this done.”

DR. SOFIA DIN

HOW OUR REVOLUTIONARY
PROCESS WORKS

Schedule a FREE Strategy Call

Book your complimentary strategy call, where you’ll sit and chat 1-on-1 with one of our Publishing Success Strategists to get clear on your current status, plan, goals, and exactly what next steps would be best to bring you closer to success.

Book your call right here!

Start Immediately!

Right after saying YES & signing up, you’ll login to your program, get paired with an expert coach, schedule your first call, and begin working toward your goals!

Use Group Coaching Calls & Community To Stay Accountable

In addition to your personal coach, you’ll have 1-year of access to 100+ group coaching calls & our exclusive Mastermind Community to keep moving, stay accountable, and get your questions answered. This + the curriculum will save you 100’s of hours in the process.

Accomplish Your Initial Goals And More!

Through the strategy sessions with your coach, the support of the Mastermind Community, and the work of our book publishing and marketing team, there is no limit to what you can accomplish with your book. Stay dedicated, and the results will follow.

Celebrate That You Are Now a PUBLISHED AUTHOR

Schedule a FREE Strategy Call

Book your complimentary strategy call, where you’ll sit and chat 1-on-1 with one of our Publishing Success Strategists to get clear on your current status, plan, goals, and exactly what next steps would be best to bring you closer to success.

Book your call right here!

Start Immediately!

Right after saying YES & signing up, you’ll login to your program, get paired with an expert coach, schedule your first call, and begin working toward your goals!

Use Group Coaching Calls & Community To Stay Accountable

In addition to your personal coach, you’ll have 1-year of access to 100+ group coaching calls & our exclusive Mastermind Community to keep moving, stay accountable, and get your questions answered. This + the curriculum will save you 100’s of hours in the process.

Accomplish Your Initial Goals And More!

Each module, coaching call, and lesson is designed to move you towards success and the promise of each program. Stay dedicated, and the results will follow.

Celebrate That You Are Now a PUBLISHED AUTHOR

Join the Self-Publishing School Movement

6,000+ Published SPS Authors

91+ Countries Published In

A Community of Over 200,000 People

3 Programs to Take Your From Published to Beyond the Book

Are You a Fit for Self-Publishing School?

We don’t accept everyone who wants to work with us simply because we don’t fit everyone’s needs. To ensure your success (which is our goal!), let’s make sure you’re a fit for our programs.

YES!

You want to prioritize a book THIS year.

You’re excited to do the work yourself (or have an assistant / someone on your team help).

You’re ready to invest in yourself and your future.

You want a trusted and proven, step-by-step process to follow toward success.

You care about getting leads, sales & referrals from the book…not just publishing it.

NOT YET

You’re not ready to prioritize your goals this year.

You’re not ready to invest in your goals right now.

You want a “ghostwriting” writing and publishing service (you don’t want to do the work yourself).

Frequently Asked Questions

Q1: I’ve read that you provide some “Done for You” services. What does that include?

Great question! We have learned over the years that the writing is actually the easy part. But things like cover design, formatting, author websites, getting your ISBN number are some of the tasks that slow busy people like you down and often are roadblocks that end up costing you thousands to get done elsewhere. Most other companies just give you “advice” about how or where to get these tasks done and then you have to go pay even more money for them elsewhere. But here at Self-Publishing School we actually provide all of these things to you within our different programs. We have hired some of the best professional cover designers and book formatters in the world who will personally design your cover and format your book. Best part is that it’s included in our programs! Schedule a call now to talk to one of our coaches and learn more about these amazing services that won’t cost you a dime extra!

Q2: Do you help me even if my book is already written?
Yes! If you haven’t even started or have the book already written, we here at Self-Publishing School have a program for your next steps toward success—no matter your goals!
Q3: Are you a publishing house or will you publish the book on Amazon for me?
No, and this is the best part! We fully teach you how to write, market, and publish your book all by yourself in a step-by-step, repeatable process that empowers you to take control, self-publish for more royalties, and enables you to publish more books with life-time access to our materials.
Q4: Do I have to book a call in order to get started?

Yes! Part of our enrollment process includes a 1-hour call with a Publishing Success Strategist to ensure you’re a good fit for us, we’re a good fit for you, and to get you started in the right program and with the right coach to fit your needs.

You can start by scheduling your call right here.

Q5: Do you take royalties from my published book?
Absolutely not. We are an online education company, not a publisher, which means you keep 100% of the profits you make from your book royalties, unlike traditionally published authors making sometimes less than 10% of their book’s earnings.
Q6: Do you offer payment plans for your programs?
Yes. Our payment plans are listed alongside the pay-in-full pricing.
Q7: How long do I have access to the program for?
For life! You’ll maintain your login and access to the online program portion forever.
Q8: What is “group coaching”?
Our group coaching calls happen daily, and you’re free to join whichever call makes sense with the stage you’re in. These allow for our authors to mingle, ask questions and get answers, learn from one another, and make progress together, fully guided by one of our own coaches.
Q9: What types of books do you teach us to publish (paperback, audiobooks, genres)?
We teach you how to create and self-publish all types of books (even hardback). This includes ebook, Kindle, paperback, children’s books, and the entire audiobook production and publishing process as well.
Q10: Do you ONLY help write and publish a book?
Nope! Here at Self-Publishing School, we can help you write and publish a book successfully AND continue your success Beyond The Book, no matter your goals. We have programs to help you gain promotion for your book via PR and Speaking, sell more books on Amazon through advanced marketing tactics, and even help you build and launch an online course that’s connected to your book and mission.
Q11: Do you edit the book and design the cover for me?
Yes.
Q12: How soon can I start?

If there is a time available for your 1-hour strategy call today, you can start as soon as today! Ultimately, you can start the very same day you decide to join Self-Publishing School with immediate program login access.

Q13: Why should I choose to work with SPS instead of a publisher or another Self Publishing Company?

Self-Publishing School is dedicated to giving you the tools to create real change for yourself with our industry-breaking methods and techniques. As one of the earliest companies in the self-publishing game (before it was “mainstream” to consider self-publishing), we believe in teaching you to fish to feed yourself for a lifetime, instead of simply handing you the fish and then charging you each time you need to eat again. By working with us, you will grow a larger network of like-minded people, stronger skills in goal setting and self-motivation, and you will ultimately learn how to achieve your goals—repeatedly.

Q14: Do I need a published book to succeed with Book Marketing Mastery?
Yes. This program is not designed for individuals who have not yet published, but instead is targeted specifically for nonfiction authors who want to capitalize on their currently published book/s in order to grow their passive income, build a platform, and ultimately become a career nonfiction author.
Q15: Is Book Marketing Mastery for fiction or nonfiction books?
This program is for nonfiction authors specifically. We have our Full-Time Fiction program dedicated specifically to fiction authors, as these processes and methods of marketing are so different.

Not quite what you’re looking for?

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