We’ve all been there. One minute we’re sitting at our desk (or shower or in our car) when we’re struck by a genius idea that HAS to get out. We start to write and create without any thought to things like marketing or list building.
Bryan Harris, serial entrepreneur and founder of Videofruit.com, calls this “writing in a cave.” He says writers/entrepreneurs need to avoid the “cycle of guaranteed failure” by really thinking about what needs to be done leading up to your book. If your book is something that only your mom and grandma know about, then your book launch is in trouble.
Bryan stumbled upon his professional passion when he discovered the world of video editing and fell in love with the industry. Since then, he says that he’s been going crazy growing his new business.
Through his business trials and tribulations, Bryan has gained valuable insight on how to grow an audience and launch your first book. Bryan learned that a lot of strategies don’t work, but he’s developed some time-tested list building tricks that do work.
Bryan says you should “Think of your list as a group of people eagerly waiting to buy from you. If you build it and nurture it right, you will have lifelong fans.”
Debunking 3 Popular Myths
Bryan debunks three popular myths about growing your list and number of subscribers.
Myth 1:You have to have the perfect idea.
There’s the myth of waiting until everything is perfect to take action. The problem with this is that perfection is unattainable. If you wait for everything to be perfect to start a project, you’ll never start anything.
You don’t find customers for your product, instead find products for your customers. Get people and an audience first, then the rest will follow.
Myth 2: You have to be an expert in something before you can build your list and launch your book.
A second common myth is that you need to establish yourself as an expert before you launch your book. Don’t fall prey to this myth. We caution you about attempting to play the part of guru.
It’s far more effective to take a learn out loud approach. Take a topic and ask, “Are you curious about the topic? Can you share what you learn? Are you able to be humble, kind, and giving?” You can then share this information by phrasing it as, “Here are lessons you learned …” and your audience will respond.
Myth 3: You don’t have to have a lot of extra time.
Extra time is an imaginary construct. There will never be enough of it. Don’t lose the chance to achieve your dreams by waiting for the elusive moment when you have plenty of time.
Rather than waiting for an excess of time (which will never happen!), make an effort to do what you can, when you can. Commit to doing the right things in the right order, and little by little, you’ll make headway.
4 Tricks to Grow Your List (Plus a Bonus!)
Trick 1: Upside Down Homepage
An upside down homepage is the first step to getting your first 100 subscribers. Allocate at least five hours for this update.
What is the single obvious thing you want people to do when they come to your page? It’s not what you may think. It’s not the sidebar, not the social media buttons, not the menu — it’s the above-the-fold call to action!
Use this space to encourage people to subscribe, not to go to other pages. With this tactic, you can boost your subscriber rate from 1% (with a traditional homepage) to 13-15% (with an upside down homepage).
Trick 2: Pick Your List Goal
The single most important strategy to boost your list is to select your list goal. This will take you just two minutes to do, but it’s crucial. You have to focus on this to be successful!
Here’s what you do: Pick your number goal, then write this goal down on paper. Next, tape this on your wall to keep you accountable. Visual reminders help keep you on track.
Even if you’re a writer, ultimately you’re still an entrepreneur. Don’t forget what you are working toward! Don’t get distracted and you’ll later reap the rewards of your efforts.
Trick 3: Launch Team Strategy
Another key component to your success is your launch team strategy. You have 24 hours to implement this strategy.
Here’s how you tackle building a launch team. First, start with a group of people. You should make a list of five people you know. Then, personally invite these five people to join your list.
Next, you’ll then reach out to everyone you know. You want to make this process personal, so people will feel as though they are invited to something special. Personally invite each and every person who’s on your list.
Continue to write names and email addresses down on paper. Start simple and repeat until you run out of people to ask. Your goal is to get to 100 invitees.
Trick 4: Poster Boy Formula
The Poster Boy Formula should take just 30 minutes per week, but can yield huge results toward boosting your list.
Step one is to make a list of five products you purchase, blogs you read, or podcasts you follow. Write down one big win you’ve experienced from using their product. Let them know about your results and thank them. Also, share testimonials and link back to your shares.
The Poster Boy Formula can get you shout outs, inclusion on emails, social media sites, and guest posts. Ultimately, all of this goodwill can earn you subscribers.
Bonus Trick: Create a Smartbribe
A final trick to consider is to offer a “Smartbribe.” This tactic is simple to implement. Just install smartbribe.com as an enhancement to your current opt-in service. This easy to use feature asks people to share on social media in exchange for a bonus offer you create and “bribe” them with. This simple step can help grow your list even faster.
Bryan Harris offers his best list building tips and tactics to help you grow your list and earn subscribers. Before you know it, you’ll on your way to earning 10,000 subscribers FAST!