book endorsements

5 Simple Steps to Snag Book Endorsements from a Marketing MBA

Growing you book sales isn’t easy. In fact, you’re probably doing it incorrectly already.

This post will show you how to market your book for growth.

But if you want to know all the ins-and-outs of self-publishing, including how to write, market, and publish your book within 90 days…we highly recommend watching your free training first.

With your FREE training, we can help you understand HOW to self-publish it so the maximum number of people can enjoy it.

Just click the button below to TAKE ACTION on your dream – and let’s do this together.

How to get book endorsements

Endorsements are a very powerful form of social proof and trust-builder for potential readers of your book.

Endorsements alone might not make your book a bestseller, but they’ll give you an advantage over other books that don’t have them.

I was able to leverage my endorsement by a top influencer to promote my book on social media, on my website, and even on webinars and speaking engagements.

You could place endorsements or “blurbs” on the back cover of your book, the praise sheet, or even the front cover, as you can see from my endorsement example below.

book endorsment example

But, how do you get top influencers to support your book? Here are five simple steps to get endorsements for your book.

#1 – Find the right influencers

The most powerful endorsements are those given by people who are well-known in your field.

To select the right influencers, find out who your ideal readers admire. Post the question on targeted social media groups or ask them directly.

Also, ask yourself what top influencers you follow and respect. Add their names to the list.

Focus on quality over quantity, but if you don’t have enough names, search for bestselling books similar to yours and check out who endorsed them.

It’s important that the influencers have a style and values similar to yours. That way, your ideal reader will be likely to be attracted to them and be familiar with their work.

How do you figure out the style and values of potential endorsers? Start by visiting the “About Me” page on their website and pay attention to their branding and message.

Then, visit their social media pages and focus on the style of their posts and the content they share. You’ll get a good idea of whether the person’s values and style might be a good match for you or not.

#3 – Deliver value first

Because it’s much easier to get a yes from someone who has already received value from you, it’s important that you start planning your request for endorsements in advance.

For blurbs by top influencers, you might need to start the outreach process several months ahead of the publication of your book.

Regardless of where you are in your journey, there’s always a way for you to bring value to the influencers and start a relationship with them.

Something as simple as sending them a handwritten note about how much their message means to you, posting a video review of their book on Amazon, or recommending them on LinkedIn will help you stand out.

Here are other examples of powerful ways to stand out:

  • becoming an active member on the influencers’ social media groups
  • attending one of their conferences
  • joining one of their paid programs

You should do this because you truly enjoy their message and not just because you’re seeking endorsements. Your true intentions will come through in your communications and behaviors.

Avoid going straight to the ask without having taken the time to deliver value first.

book endorsement

#4 – Prepare to ask

Before you reach out to potential endorsers, do everything you can to make it as easy as possible for them to say yes.

Prepare well in advance so you can find the best opportunities to ask for the endorsement, and give yourself enough time to get through gatekeepers.

For example, if the influencer will be speaking at an event in your town, you could grab a ticket and introduce yourself.

However, local events aren’t your only choice. One of my friends was interested in building a relationship with an influencer who would be speaking three thousand miles away. But that didn’t stop her.

By following the influencer on Instagram, she learned that this person loved brownies and would be attending the event with her husband.

My friend ordered a dozen brownies to be delivered to the event with a customized note that read, “Best wishes during your presentation. Hope you and your husband enjoy these treats!”

That was the start of their friendship.

As part of your preparation, write a sample endorsement for each influencer. Blurs usually hover around 50 words (never more than 100). If you know their work well, you will be able to create blurbs that closely match their writing voice.

#5 – Ask for the endorsement

It might feel nerve-wracking to ask, but never wrong. If you’re hesitant, it might be too soon in the relationship, especially when it comes to top influencers.

If you ask too soon, they will either ignore you or reject your proposal.

Rushing might mean that you’ll have to start the process all over again and find someone else to endorse your book.

Never send a mass request to a group of influencers. You’ll waste your time, and hurt your chances of ever building a relationship with them. Customization is key.

Send the influencers a copy of your book along with a well-crafted message asking for the endorsement.

Ideally, you’ll send them a physical copy. It doesn’t have to be the final version, and it doesn’t have to be perfect. It can be a printed PDF.

That said, you must ensure that whatever you send to the influencer is professionally packaged.

If sending a physical version of your book is not possible, you can send them the PDF or ebook, but you’ll have to ask in a way that stands out. You could achieve this by customizing your message in a unique way, creating a video specifically designed for them, or preceding your email with a handwritten note.

Think outside the box! A video card or a note written on a balloon would be clever ways to stand out, too.

Be succinct. Remember that time is a high-price commodity for influencers (for everyone!) so you don’t want to make it a chore to understand what you’re asking.

Start by expressing why you feel they’re the right person to endorse the book and why you respect them so much. Be sure to mention that you’re eager to make your readers aware of their work.

Next, specify the length of the blurb you’re seeking as well as by when you need it done.  

Don’t make your deadline too far in the future so that it’s put in the back burner, but don’t make it so soon that the influencer will immediately say no. I personally chose 3-4 weeks to collect the blurbs.

Be prepared to negotiate an extended due date, and allow for extra time in your planning.

When you share the blurb that you wrote, explain that you’re just trying to make things easy for them.

Express how much you appreciate their time and attention, and close with the promise to follow up in a week or two.

why book endorsement

Following Up for Book Endorsements

If you don’t hear back from the influencers, it’s easy to assume they’re not interested in writing the endorsement and be tempted to give up. However, it’s important to realize that they might have not received your message yet. 

Emails go to spam folders. Gatekeepers delete emails and toss out mail. You never know!

When you follow up, try a different way to reach the person. If you used email first, follow up with a handwritten note or a message on social media.

If you find out the name of the influencers’ gatekeepers, reach out to them directly. Build a relationship with them as well, and you will have a great chance of success.

My rule of thumb is to follow up three times. If you don’t hear from them, it might be time to move on.

 

As you can see, with a well-written manuscript, proper planning, and a great dose of authenticity, it’s possible for you to get endorsements from top influencers in your field.

The most important step is to take action.

It’s easy to be sidelined by fear of rejection, but if you think about it, the worst thing that can happen is that they’ll say no. If you’re confident in the quality of your book, you have nothing to fear.

Take the first step today to gain powerful social proof and make your book a success!


This is a guest post by Cloris Kylie, marketing MBA, who shows you how to create a strong marketing foundation and connect with influencers to grow a magnificent business. The bestselling author of “Beyond Influencer Marketing” and the host of “Beyond Influencer Marketing Podcast,” she has been featured on network television, top-ranked podcasts, and YouTube shows and websites with millions of followers. Get her guide to connect with influencers at https://www.cloriskylie.com/influencer.

Follow Her:   Twitter  |  Facebook


 

grammarly review

Grammarly Review 2018: Pros, Cons, and Best Features for Writing

You need help.

That’s why you’re looking into Grammarly, right?

With the world turning to the online and computer space, having a reliable way of ensuring your grammar is nearly perfect each time is essential.

Nobody wants a troll using their grammar as a weapon online.

No matter if you’re a blogger, writing a book, or just want an app to take care of the technical aspects of writing across many platforms (including email – thank goodness!), Grammarly might be the answer for you.

But before we get into the Grammarly review, let’s take a look at what this software actually is.

What is Grammarly?

Grammarly is an app or extension for your browser that checks your grammar, spelling, plagiarism, and more in real-time on a number of different platforms, including Microsoft Word, WordPress, Facebook, and more.

This grammar app is actually coined as being your “Free Grammar Assistant.”

Sounds nice, right?

But there are certainly limitations – as with any writing software like this. Let’s take a look at a full Grammarly review of its features, the pros and cons, and the price point for premium and business upgrades.

Grammarly Review: The Features with Each Version

As someone who has used Grammarly’s free program for a few years while building a freelance writing business, I can confidently say that if you’re not using it, that’s a mistake.

But there may be features you need that aren’t available with the free or even premium versions.

Here’s a table covering each Grammarly feature and which plans cover it.

FeaturesFreePremiumBusiness
For Who?Basic editing for you onlyAdvanced writing feedback for only youAll premium features for teams of 3 to 100
Grammar, spelling, and punctuation errors
Inconsistent writing styleX
Unclear sentence structureX
Overused wordsX
Ineffective vocabularyX
WordinessX
Hedging languageX
ImpolitenessX
Insensitive or non-inclusive languageX
Inappropriate tone or formality levelX
PlagiarismX

How Much Does Grammarly Cost?

As you know by now, Grammarly isn’t just free – and for a good reason.

With as many helpful features as it offers in addition to what you get for free, paying a pretty penny is totally worth it if you’re someone who needs more of those advanced capabilities.

Here’s how much Grammarly costs for each version:

VersionPrice
Free$0 - free lifetime access
Premium $11.99/month billed annually
Business$10/month for each user

Grammarly Review with Pros and Cons

As with anything, there are some pros and cons that come along with Grammarly.

Let’s dive into this Grammarly review and discuss each in detail and what you can expect if you choose to use it for all your writerly needs.

Grammarly Pros

There are many reasons Grammarly has exploded its growth in recent years. These are a few of many pros this writing software has to offer.

#1 – Real-time grammar correcting

This is fantastic and has changed the game when it comes to checking your work and editing faster.

Instead of writing everything out and then clicking the “check spelling and grammar” button, you’ll know right when you make a mistake that you have, in fact, made an error.

You might be wondering why this is so great when you can just check it after you’re done.

Have you ever forgotten to hit that button when you spent a ton of time drafting something very important? Because I have.

And let me tell you, if I could see the errors as they happen, I can change them right away, resulting in a cleaner final result.

Plus, it’s all automatic. You don’t have to click a button for Grammarly to do its job.

#2 – Highly accurate

This grammar software doesn’t make a whole lot of mistakes. Occasionally, it can misunderstand what you’re trying to say or put a comma where you don’t necessarily need or want one, but overall, it has a high rate of accuracy.

And when you’re checking grammar, accuracy is always best. Just be aware of why it’s asking you to change something and only accept if it’s correct.

#3 – Easy to understand explanations

Grammarly doesn’t just tell you when something is wrong. While that would totally be okay, this program goes a step further with explanations so you can understand in order to learn and improve.

So not only are you getting the benefit of your writing being polished in real-time, but you’re also learning how to become a better writer.

Grammarly has 2 options when it comes to explanations. You can do a quick-view to make the change with little help like below:

grammarly review explanations example

Or you can click “See More in Grammarly” and view a full explanation like the image below:

grammarly review in-depth explanations example

The more you use Grammarly, the more you’ll understand where commas go, how to phrase certain sentences properly, and how you can strengthen your writing altogether.

By a simple explanation like the one featured above, you won’t even need Grammarly as much in the future.

#4 – Customization

Even if you’re using the free version of Grammarly, it’s pretty customizable given its limitation in features.

You’re able to select your preferred language, turn it off on certain websites, as well as add new words you use often to the dictionary.

This is perfect if you have any words you use regularly that aren’t necessarily “real” words, like brand names, slang, or abbreviations. There’s no need to fix each of these errors if you just click “add to dictionary” when Grammarly marks it as incorrect the first time.

Just hover over the word and click “Add to Dictionary” in the pop-up box, as you can see below:

grammarly review feature example

#5 – Very simple to use

You don’t have to be a computer whiz in order to figure out this piece of software.

Essentially, all you have to do is install the plugin or browser extension and you’re good to go!

Much like Microsoft Word and Google Doc’s spellcheck, Grammarly will underline incorrect words or grammar and show you what to replace it with and why if you simply hover over it.

This is perfect for those of you who need a bit of help in the grammar department but aren’t thrilled with the idea of a more complex piece of writing software.

Grammarly Cons

It can’t all be perfect, right? While there are some amazing features within Grammarly, there are certain aspects that could be improved.

#1 – It doesn’t work on everything

Most popularly, Grammarly doesn’t function on Google Docs, which can be a real bummer for those of you who use this writing software all the time.

But, they are currently beta testing Grammarly with Google Docs so you might not have to wait long before this feature is available for good!

Just take a look at the notification I received on my Grammarly Chrome extension when I was crafting this very blog post in Google Docs:Grammarly review Google Docs beta testing

It seems as though Grammarly is certainly breaking out and extending their services to more and more platforms – which is great if you use many for work, hobbies, or a combination of the two.

#2 – Its free version is very limited

As you can see from the table above, the free version of Grammarly is very limited. It really only has one function, and that’s to correct your spelling and grammar.

While this might seem like a major con to some, it’s perfectly acceptable to others.

Personally, I don’t need much more than just the free features.

Going for Grammarly Premium is certainly more useful for those looking to transform their writing for the better or those who need a bit more than just grammar help.

There’s a huge gap between the free version and the premium option that could be closed a little by offering more free features.

If you’re curious which writing software is best for you and if Grammarly is even a good fit, take this short, 2-minute quiz below to find out!

Want to find the best writing software for you in just MINUTES? Take this quiz and we’ll tell you exacty which one will help your writing process the most.

best writing software quiz

#3 – Aggressive advertising

This company wants you to upgrade – they really want you to upgrade.

While they’re completely justified to get you to spend more money to go premium, their spam-like ads and emails can be a bit much for people.

Thankfully, you can easily opt-out of their email list by unsubscribing and that virtually solves the problem on that end.

However, they still advertise to you through the Grammarly extension from time to time by notifying you to upgrade.

While it’s irritating, it’s still tolerable and not necessarily a deal-breaker.

Grammarly Alternatives

If you’re not quite sold on Grammarly, there are other programs out there that are very similar you might want to check out.

NameVersionsPrice
ProWriting AidFree / Premium$175 for lifetime access
GingerFree / Premium$6.24/month billed annually
PaperRaterFree / Premium$7.95/month billed annually
Hemingway EditorFreeFree for life (or until they add more features)

Your Next Steps

I hate to be the bearer of bad news…but Grammarly won’t actually get the writing done for you, nor does it teach you how to write a book.

And if that’s what you’re after, here’s what you can do next if you want true success:

#1 – Join your free training

No matter if you have a grammar editor sitting right next to you or a software that corrects it, they won’t show you the way to not only write a book, but become a bestseller.

That’s where we come in.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

SPOTS ARE LIMITED!

free training

 

#2 – Pick out a book idea

Whether you’re writing fiction or nonfiction, we’ve got you covered.

It’s not always easy coming up with book ideas on your own. That’s why we put together a list of over 200 writing prompts for both fiction and nonfiction.

Meaning, if you’re the rare breed who writes both, we’ve got over 400 writing prompts to get those word-wheels in your mind turning.

Check out these posts below to get started on your idea:

Nonfiction writing prompts

Fiction writing prompts

#3 – Start that outline and get to writing!

Once you’ve watched your training and have an idea, it’s time to get started!

Yes, it’s really that simple. Head over to this blog post to read all about how to put your mindmap together so you can move on to the outlining stage.

This is the bare bones of your book. The light at the end of the tunnel will be visible once you take action with these next steps!

 

Have you used Grammarly before? Drop your own Grammarly review down below with your pros and cons!

author dna quiz

What’s Your Author DNA? Find out Which Famous Author You Are!

Knowing what type of author you are will do wonders to help you sharpen your writing skills. When we become aware of our strengths and weaknesses, we begin to flourish.

Nobody is perfect at writing. Not even Stephen King or George R.R. Martin. But the one thing these authors know about themselves is how they write and what they need to work on in order to improve themselves.

But those pros have been at it for years. They had to put in hours, weeks, and years before they were able to determine what type of writer they were.

And with the self-publishing world on the rise, who has time for that?

It’s so important now, more than ever, that you realize your strengths and weaknesses as an author from the start. When you know what you need to buckle down on and what you should spend time highlighting in your work, you can save time while writing and become a better writer overall.

Find out what type of author you are!

We decided to do the work for you. Instead of wasting weeks, months, and even years figuring out the type of author you are, you can find out in just a few minutes!

This quiz is composed of 10 highly intuitive questions to help match you with a famous author just like you! Along with learning who your author twin is, you’ll gain a stronger understanding of your strengths and weaknesses as a writer and even gather tips for improving.

What are you waiting for? Find out what your author DNA is right now!

author dna quiz