stage to scale

Stage to Scale: Don’t Buy Pete Vargas’ Method Until You Read This

Don’t buy Pete Vargas’ Stage to Scale Method until you read this review. You’ll kick yourself later if you do.

Aside from supporting Pete Vargas as an affiliate, our team at Self Publishing School has applied the lessons from Stage to Scale to generate over $1,000,000 in revenue from speaking in 2018, while our founder Chandler Bolt spoke on 24 different stages around the globe.

I’m breaking down a full review of Pete Vargas’ Stage to Scale Method, along with what you get, the real drawbacks, and even exclusive bonus content (you won’t get elsewhere).

Here’s what you’ll learn about the Stage to Scale Method:

  1. The Pros of the Stage to Scale Method
  2. The Cons of the Stage to Scale Method
  3. What you’ll learn
  4. Our Real, Raw Stage to Scale Method Results
  5. Exclusive Bonus – Book Outline Challenge
  6. Exclusive Bonus – Stage Whisperer Blueprint
  7. Exclusive Bonus – Our $0 – $1 Million in Stage Revenue Breakdown
  8. Exclusive Bonus – Free Ticket to Author Advantage Live 2020
  9. Exclusive Bonus – Full $110,000 (in a weekend!) Presentation Example

Full Disclaimer: We are affiliates of the Pete Vargas course. That does not affect any of the breakdowns below.

What that does mean, however, that if you buy through our link, we’ll earn a commission on your purchase. It also means that you will earn access to over $7,000 of exclusive bonuses.

What is the Stage to Scale?

Stage to scale is a proven method developed by Pete Vargas for both entrepreneurs and business owners to learn how to scale their businesses through speaking and attending stages—developed for both experienced speakers and newbies.

Often referred to as “The Stage Whisperer,” Vargas has booked over 25,000 stages in the past 15 years, helping businesses of all kinds flourish in this more-competitive-than-ever environment.

Basically, if you’re looking for a way to quickly grow your business, Stage to Scale helps you make it happen with a specialized process.

Stage to Scale Method Pros & Perks

There are obvious pros to the Stage to Scale method. Self-Publishing School alone was able to generate $1,000,000 in sales using this very method.

Here’s a breakdown of the best parts.

#1 – Relevant for both the beginner and advanced speakers

From the start, Pete does an awesome job of letting you know that this course if for both the beginner speaker that has never stepped on a stage, to the most advanced speaker looking to increase their results. 

The way that Pete ensures this is through teaching based on principles and frameworks such as the heart, head, hand, and heart speaking framework, that you can use to create a powerful signature talk.

This is so powerful that here at Self Publishing School, we’ve had both our Founder Chandler Bolt as well as our speaking team design their own signature talks based on this framework.

Here is Chandler Bolt delivering his signature talk in front of 450 entrepreneurs.

#2 – Pat Quinn is phenomenal

Although Pete Vargas does an amazing job throughout the majority of the course, I’d have to say that he is no match for the unbelievable teacher that is Pat Quinn.

Pat brings to the table the background of a cognitive scientist expert, as well as a professional magician. And what that means for you is a combination of both entertaining and scientifically proven way to learn, retain and apply the information that you learn throughout this course.

Ever have a hard time retaining what you’ve learned in a course? I guarantee that will not be an issue with Pat Quinn’s teaching.

#3 – This is not a speaking course

This is a grow your business through speaking course.

Although the speaking content in the course is great, this course was not meant to help you become a better speaker.

The Stage to Scale course was designed to help you use stages and speaking as a key channel to find qualified leads, spread your message and attain clients.

Pete goes into extreme detail about to structure your talk so that it actually converts. He also goes deep into how to create a backend offer that will allow you to drive huge revenue numbers for just one-hour on the right stage.

If you are looking for just a way to sound better during your presentations, this course is not for you.

But if you are really looking to use stages and speaking as a true driver of growth in your business, then you should definitely consider the Stage to Scale method.

#4 – The Unstoppable Stage Campaign

Most people don’t know how to book stages in the first place. They think they need to hire an agent, create a speaking reel, join national speaking organizations, and hope that one day an email with a request to speak will come into their inbox.

The reality is that none of that is necessary. If you were to ask our team why were we able to get on 24 stages and generate over $1,000,000 from those stages in 2018, the main reason would be the Unstoppable Stage Campaign.

In this training, Pete breaks down everything from Gold-Mining, Finding Your Dream Stage, Cold-Outreach Approaches, and Closing the Deal.

This alone is worth the price of the course.

#5 – The templates and scripts are unreal

I’ve found that in courses that teach through principles and frameworks, a lot of times you can still feel stuck once it’s time to execute.

One of the best practices that Pete Vargas uses in his Stage to Scale course is he actually gives you word-for-word templates and scripts that you can use to:

  • Reach out to meeting planners 
  • Execute a win-win call where you position yourself as the solution to the meeting planners problem (hint: that’s how you actually win stages) 
  • Get referrals from your ‘champions’ to win stages within your network (this is the easiest way to get booked) 
  • Create a ‘Why Me Video” to showcase how you are the right person to solve a specific problem to any event planner’s audience

We’ve personally used these scripts to book over 40 stages over the last 18 months for our founder Chandler Bolt and our team, so I know they work like magic. 

Stage to Scale Method Cons & Areas of Improvement

Alright, so I’ve shared a lot of the awesome resources and learning you’ll be getting once you go through the Stage to Scale course.

What about the not-so-good stuff?

Well, as much as this course over-delivers in multiple areas, there may be things that are you may not like.

#1 – Lack of Mindset Training

Now, if you are looking to learn the exact how-to’s on booking stages, executing amazing talks, and growing your business, there is very little missing in this course.

However, the reality is that you will need to have a great mindset to deal with the out-of-comfort-zone moments that you will face while implementing this course.

This isn’t a course that you can get results from by just sitting back and letting a program do all the work. You’ll have to send cold emails, negotiate with meeting planners, and speak in front of large audiences.

All of this is taught in the course, but you’ll still have to overcome your limiting beliefs in order to actually do it and get a return on your investment.

A small section on how to get over those limiting beliefs could have been a good addition to the already amazing content in the course. 

#2 – No examples of High Converting Talks

Although there is more than enough content in the Signature Talk section for you craft your own talk, some people might prefer to actually see what a high-converting talk following Pete’s methodology actually looks like!

What are the nuances that the great speakers have, how do they carry themselves on stage, etc?

We all know that body language makes up 80% or more of all communication. The great news is, however, that we’ve recorded multiple of Chandler Bolt’s talks that generated as much as $110,000 from one event.

In fact, you get you to watch that talk here as a part of one of our bonuses when you enroll in Stage to Scale with us!

And if you have ever wanted to land a TEDx talk, check how Chandler used Pete’s Story Braid Framework to deliver an incredible message about how book creates leveraged impact.

What You’ll Learn With Pete Vargas’ Stage to Scale Method

The course is broken into 7 modules and additional bonus content such as how to land a TEDx Talk.

Module 1: The Foundation 

Using stages to grow your business is not an easy task.

That’s why before you start crafting your talk, booking your dream stage, and impacting millions, you need to have the right foundations set.

The foundations you will learn include:

  • Why Stages Matter
  • How to find your BHAG (Big Hairy Audacious Goal) 
  • The Stage to Scale Success Method 
  • And more…

This is a powerful module. Make sure to go deep on your BHAG exercises, and listen closely as Pete takes you through the Stage to Scale Success Method, and your chance of success will sky-rocket.

Module 2: Crafting Your Signature Talk

Have you ever wondered about the formula that the best speakers in the world use to craft their talks?

Not only that but wouldn’t it be nice if you didn’t have to start from scratch every time you gave a new presentation (no matter if the talk time was 60 minutes or 5 minutes)?

In this module, Pete and Pat will walk you through how to: 

  • Use the Story Braid Framework to create a high-converting talk 
  • When to share your call to action with an audience (so that you don’t sound salesy)
  • How to expand and contract your content to fit any talk time 
  • How to open and close your talk so that your audience feels connected to you

Module 3: Deliver and Maximize Your Talk 

What separates the good from the best?

Details. 

This one is good.

A lot of courses talk about the intricacies of a subject, but only a few actually deliver. In this section, Pete and Pat hold nothing back. Everything from pacing to ‘embedding’, to reducing risk and increasing urgency is covered so that you can quickly go from average to world-class (seriously).

I do warn you that implementing all of this at once, maybe a bit overwhelming.

So take your take and try to add one piece of advice at a time to your signature talk.

Module 4: Create Your Scaling Offer

Zig Ziglar once said, “I’ve never changed anyone’s life from the stage, but if they buy my cassettes, I then have a chance at changing their life.

Zig was right.

The stage is the key that opens the door to being able to go deeper with someone and truly creating transformation in their lives with your products or services.

This module is all about understanding the different ways that you can scale past the stage with your audience, and how to turn those ideas into reality.

Pete breaks down in amazing depth the pros and cons of those methods which include courses, coaching programs, in-person intensives, and others.

This is a very powerful exercise for you as a business owner whether or not you choose to use stages as a way to find your dream clients.

Module 5: Collect and Convert

There is a delicate art to converting from the stage. What most people don’t know, however, is how to convert after the stage and maximize your revenue long after your 60 minutes are up.

You’ll want to dive into this training to learn:

  • 3 types of opt-ins and the exact format of what converts the highest from stage
  • The Art of collecting leads – maximize your opt-in rate (this will even help you off stage)
  • The Step-by-step playbook of what to do pre-game, game time, and post-game to maximize sales (our complete checklist)

Full disclaimer – this is where your most or your money will be made (so pay close attention).

Module 6: The Business Model of Speaking

When most people think ‘stages’ they think of you speaking in front of a full room of spectators, giving a well-prepared talk for either 45 or 60 minutes at a time. 

Also, when they hear that our founder Chandler Bolt spoke 24 times in 2018 alone, they usually are worried that they will also have to spend time on the road and away from their family…

The reason why Stage to Scale is so powerful is because Pete Vargas completely re-writes what most people believe of stages to be.

In this module, he will help you discover the 5 types of revenue-generating stages that you can take advantage of.

He will also breakdown the 8 online and 8 off-line stages and will help you identify which ones are ideal for you (hint: if you don’t want to travel, take advantage of the online stages, they work just as well, and sometimes even better than off-line stages).

Module 7: Winning Stages

Pete Vargas says that he wants to impact 100,000,000 people through 1,000,000 stages. That mission is what drives him and his team, and he wants you to help him reach that number.

In this section, Pete finally reveals why they call him the Stage Whisperer.

He walks you through his Unstoppable Stage campaign, responsible for helping him personally book over 25,000 stages out of his offices.

Pete also helps you understand the decision-makers who hold the key to your dream stages so that you can solve their needs and close the deal every single time.  

This is my personal favorite and I have probably watched this training at least 15 times. It is that powerful and you will want to reference it often. 

Our Results Using the Stage to Scale Method

As I mentioned before, Pete’s Stage to Scale course works. 

Let’s dig deeper into what it actually meant to go from 0 to $1,000,000 in revenue from stages in one year.

Firstly, there were trials and tribulations involved, as with any growth project for a company.

Were their stages that we should not have gone to? Of course.

Was traveling a bit excessive at times? You bet. 

Did Chandler have a team that helped him execute so that we could hit the million number?

Yes, he did, and we know not everyone has access to that. But was it worth it? 100%.

My advice as you go through this course, especially if you are a speaker who wants to make stages a great part of your business, is to have a team member go through it with you.

You will want help executing the outreaches, the research, and the logistics of the event (again, if you are planning on doing this in a big way).

The great thing is, part of our bonuses include how to find, hire and manage your own Stage Whisperer so that you can focus on showing up to the gig and nailing your talk.

Exclusive Self-Publishing School Bonuses!

When you buy Stage to Scale through us, you’ll get these exclusive bonuses not found anywhere else.

With over $7000 in bonuses, it’s a deal you can’t miss out on!

Bonus #1: The 24-Hour Book Outline Challenge – $299 Value for FREE

In an interview with Pete Vargas, Hal Elrod mentioned that the #1 key to demanding speaking fees as high as $35,000 is to have a best-selling book on your topic.

Why? Because having a best-selling book signifies to everyone around you that you are the authority in your space. Because, well… you wrote the book on the topic!

If you are interested in writing, publishing and launching your book so that you can demand higher speaking fees, check out our 24-Hr Book Outline Challenge as a bonus for signing up for Pete’s Stage to Scale course. 

Bonus #2: The Stage Whisperer Blueprint – $999 Value for FREE

Has the thought of doing your own research, reaching out to event planners, and negotiating deals sound like the last thing that you want to do? You know that your value is truly in being the one on stage, and not the one setting up the stages?

Chandler Bolt thought the same thing.

That’s why we created an exclusive training called The Stage Whisperer Blueprint, designed to help you find, hire, train and manage a rockstar stages manager, who will book on only the best stages so that you can focus on doing what you do best. Sharing your message.

Bonus #3 – How Self Publishing School Went from 0 – $1 Million in Revenue from Stages (Live with Chandler Bolt) – $5,000 Value for FREE

Honestly didn’t think Chandler would agree to this.

He’ll be peeling back that curtains and going deep on a live training around exactly how Self Publishing School booked 24 stages which led to $1,000,000 in revenue (while booking 0 stages and generating $0 in revenue in 2017).

This is absolutely can’t miss stuff.

Bonus #4 – Free General Admission ticket to Author Advantage Life – $697 Value for FREE

Author Advantage Live is the #1 conference for authors who want to learn how to sell 10,000 copies of more of their book and make a true impact.

Have a book? Amazing. AAL will blow you away. Don’t have a book yet (but know you will write one some day)? Perfect.

We’ll cover that too. See you in Orlando?

Bonus #5 – Full Access to a $110,000 Generating (in one weekend!) Presentation – $297 Value for FREE

I don’t know about you… but I personally love to see the best in action (as opposed to just learning the techniques).

We mentioned that Stage to Scale didn’t have a full example of someone using the Story Braid Framework to convert a large percentage of the room.

Well, we decided to give that to you as a part of the bonuses.

If you’re ready to grow your business, Stage to Scale is essential.

Click right here to sign up today!

author brand

Author Branding: How to Build & Maintain Your Unique Brand

Author branding can get tricky…

But what if you knew of a way to be a successful author before you opened that blank Word document?

What if you knew you could share the story inside you with an audience excited to hear your every word?

There’s a way to up your levels of success before ever writing the first word or your book. Actually, for some people, it’s even easier to up their chances of success than it is to write the book.

Let me explain…

author branding

When people hear I’ve written a book they often respond with, “I’ve always wanted to write a book!”

The next phrase is usually something along the lines of, “I’m terrible at writing.”

And in the back of their minds, the other hesitancy might be, “Who would even read it?”

It’s a scary thing to sit down and stare at a blank screen.

It’s intimidating to write that first sentence.

“What if I never make it to the last sentence?”

“What if nobody cares if I do end up finishing?”

Perhaps the biggest question of all: “What if no one reads it?”

These are real questions. Questions I’m here to answer.

It all comes down to branding.

A few decades ago books sold based on the quality of the writing. While that’s still true today, often books are sold based on the platform of the person writing the book. That’s where branding comes in.

Here’s what you’ll learn about author branding:

  1. Passive author branding
  2. Active author branding
  3. Developing your brand voice
  4. Choosing your author brand themes
  5. Discovering your why
  6. Developing author brand colors
  7. Discovering your audience
  8. Focusing on the author behind the brand
how to write a book training

Author Branding Basics

When it comes to being an author, your best bet for success is attracting the right readers.

Contrary to popular belief, you should never aim to attract all types of readers, because your content isn’t going to speak to all of them the same way.

As an author, establishing a brand is one of the best ways you can put yourself out there and show people what you’re about in a simple glance.

Here’s how to do that.

#1 – Passive Author Branding

Everybody has a brand…

Not everybody realizes they have a brand.

If you’re in college maybe your brand is sweatpants and too much coffee, late-night Instagram stories, and weekend adventures.

If you’re in the world of business, maybe your brand is pristine suits, important meetings, and networking with the right people.

Either way, this is your passive brand. It’s the self you portray to the world without really thinking about it.

Of course, you considered what to wear this morning. You saw the still kinda clean shirt on your dorm room floor and decided to wear that to the exam.

Or you chose the darker suit to wear to your business meeting because you didn’t want to stand out too much. You probably made sure it matched your pants (always a good thing!).

But you probably didn’t think about it much more than that. And that’s ok!

Regardless of what you put on this morning, let’s talk about how personal branding can be the difference between writing a book and writing a book people read.

#2 – Active Author Branding

Active brand is the part of you that you intentionally choose to let the world see.

There are ways to do portray yourself that will greatly impact the influence you have. Influence brings followers.

Followers turn into fans.

And fans…?

Fans turn into avid readers…who leave you 5-star reviews that allow more readers to find you.

The following tips will help you develop intentional author branding.

#3 – Developing Your Author Voice

Your author voice is important. After all, it’s what the world hears from you. Yes,

you can alter this if you want to, but we recommend leaning into your natural voice so the you you’re showing the world is authentic and real.

Countless factors determine your voice:

  • Your job
  • Stage of life
  • Personal goals
  • Who you hang out with
  • Your past experiences

All of these and more play into your personal voice.

What’s “voice?”

It’s how you talk, in person and online. It’s how you communicate to the people around you. The type of punctuation you choose. Even the emojis that consistently stay in the time box in your messages.

All of this factors into your voice.

But using voice to intentionally create your active brand goes a long way in establishing yourself.

If you don’t know what your specific voice is, go through some of the recent texts you sent your friends. Next time you grab coffee with someone, take note of how you naturally communicate with them. That’s your voice.

The next step is to implement that voice across all platforms. The social media outlets you use. The blog you run. The conversations you have.

People want to hear what you have to say, but more importantly, how you say it. They want to know you, not just the knowledge you bring.

#4 – Discovering Themes in Branding

Next up are themes.

These themes seem to run through your life and your writing.

When identifying the themes of your life here are some questions to ask:

  • What opportunities do you jump at the chance to volunteer for?
  • What type of movies do you regularly choose to see?
  • What books do you read?
  • What type of people do you choose to hang out with?
  • What stories do you love re-telling from your past?

These are the themes you’re passionate about. These are the themes that should dominate and infiltrate your writing.

Why?

Because readers can tell when you’re passionate about what you’re writing and when you’re not. Passionate writing engages readers.

Engaged readers read books, cover to cover.

That’s a win!

#5 – Discovering Your Personal Why

We’ve established you want to be a writer, it’s why you’re here learning about author branding.

We’ve talked some about how you want to communicate what you want to communicate. But why do you want to write?

The answer to this question is one of the biggest factors when it comes to defining your personal brand.

Simon Sinek has a great video on this called Start With Why. I’d highly recommend you take a few minutes and give it a watch.  

If you don’t know why you want to write, it will be hard to continue when the writing gets tough.

While writing books is a privilege and a truly creative process, getting all the words on the page can feel daunting. Editing can get overwhelming. 

Ask yourself why you want to write a book. Then ask yourself “why” again. Do this until you get to the core of why you truly want to write a book.

It will pay off when you’re stuck in the middle and you need to remind yourself why you started in the first place.

#6 – Your Author Branding Colors

Why you want to write a book greatly influences how you portray yourself online and in person.

Let’s say you were a college drop-out and started your own graphic design business. You grew it from the ground up with nothing but your creativity and an old desktop computer.

You market to large businesses and while you’re still growing, you’re pretty successful already.

Now you’re several years into the hustle and want to write a book about your life and this incredible journey.

Using neon colors on all your social media platforms probably wouldn’t be your best idea. Showing up to meetings in a plaid suit wouldn’t be the best option either.

Big businesses usually take a more formal persona. And as you’ve probably guessed, neon isn’t usually associated with formality.

Instead, using neutral colors with a pop of red or yellow could be a good starting point for you.

Clean formatting is huge when it comes to marketing, and if you’re a graphic designer, you’re going to want to be ahead of the curve on this.

Dark colors would portray a completely different theme than pastels.

White space comes across much differently than black.

Decide what you want to communicate, then choose colors that help you communicate this theme through your author brand.

#7 – Finding Your Audience

At first glance, you might think an audience is the result of personal branding, not part of it.

While audience does come with good author branding—and that’s definitely part of the why behind personal branding—it’s important to know your intended audience.

If you don’t know who you want to reach, it’s hard to know how to brand yourself.

Scroll through the social networks you think your audience would use most, then take note of:

  • The voice your audience uses online
  • The themes they gravitate to
  • The colors they most use

Having a personal understanding of your audience will go a long way as your work to build your personal brand.

People post photos, captions, and colors they gravitate to, so make it a point to know your audience’s likes and dislikes.

This will not only help you brand yourself, but help you successfully reach your audience!

#8 – The Person Behind The Author Brand

Author branding takes time and effort.

It’s easy to know you like a certain movie or that particular color shirt, but it’s harder to know why. It takes purposeful time to discover what you naturally gravitate to.

It takes effort to use those personal preferences to market to your intended audience.

But it’s so worth it. People connect with the person behind the product.

Defining who you are and what you’re passionate about will reap dividends when it comes time to write the first sentence of your book.

Not only will you know why you’re writing, you’ll know who your audience is and your audience will know YOU.

It’s one thing to write a book.

It’s another to write a book to people who already know the person behind the words.

Author branding is just that – personal.

It takes book marketing from selling a product (book) to sharing a passion with friends.

It allows you to give your followers what they actually want, because you know who they are.

It takes the fear out of writing, because when you have a personal brand you know the people who will want to read your book.

Now you can write that first sentence in confidence, knowing your fans are just as excited to read your book as you are to write it! 

Your Next Steps

Ready to take your book sales to the next level?

Then we’ve got a free training JUST for you!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

Are you serious about getting your book published? Interested in how Self-Publishing School can work with you to get your book written and launched to bestseller status?

If so, click here to book a free consultation with one of our Publishing Success Strategists, and put together a step-by-step roadmap to completing your book.

What are some personal branding tips you’ve learned along the journey? Drop them below and join the conversation!