self publishing versus traditional publishing

Traditional VS Self-Publishing 2019: Everything to Consider Before Deciding

You might be about to make the wrong decision.

It’s scary. You want to or have already written a book and now it’s time to decide between traditional versus self-publishing.

Which can help your book see the light of day?

traditional versus self publishing

Traditional Versus Self-Publishing

You’ve finally made the decision. After years of saying “I should,” you’ve made the bold decision to finally sit down and write your book.

It’s a tough, yet brave decision. Sitting down to get your message out in the world will be one of the most challenging yet rewarding things you do.

But now that you’ve made this decision, you may be wondering: 

Should I approach a publisher and go down the traditional route? Or should I self-publish and become an indie author? Which is better, traditional publishing versus self-publishing?

Before the age of the internet, the only way a writer could get their book in front of millions was to send a book proposal and a query letter to a traditional publisher or agent. The writer hoped that day’s gatekeeper had drank their morning coffee, woken up on the right side of the bed and actually given your letter and proposal more than a 10-second glance.

Unfortunately, the likelihood of that happening was slim to none.

This resulted in brilliant people like yourself being denied the opportunity to share their experiences, stories, and knowledge with the world.

The Publishing Industry Is Shifting

Thankfully, this industry is changing for the better – at least for those of us who are savvy in self-publishing.

With the development of online marketplaces like Amazon, the publishing process has changed. You can distribute your book to everyone, regardless of what some traditional publishing house thinks about your idea.

You have a book inside of you and the world needs to read it!

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

Why Self-Publishing?

The publishing world has changed, and it’s time for you to reap the benefits. Here are seven reasons why self-publishing is the best route to take—and why you’ll think twice before dealing with a publishing company again.

#1 – You Don’t Have to Wait for Permission

With self-published books, you do not have to wait for anyone to give you the green light.

  • You decide when and how to publish a book.
  • You decide whose hands your book gets into.
  • You decide how successful you are.

In other words, you don’t have to convince any gatekeepers to allow your book to reach the global market.

“But, don’t traditional publishers have a good idea for what will sell or not? I mean, if they reject my book, they’re probably right that no one would want to buy it.”

Wrong.

Have you ever heard of Tim Ferriss’s book “The 4-Hour Workweek”? It has been a New York Times and Wall Street Journal bestseller for over four years. It sold nearly 1.5 million copies and has been translated into 35 different languages.

Oh, and get this: It was rejected by the first 26 publishers it was presented to.

Maybe you’ve also heard of a certain children’s book, the one about a young boy with a lightning bolt scar on his forehead who discovers he is a wizard. The ”Harry Potter” franchise is a patent bestseller, with the last four books in the series being the fastest-selling books in history. 

Yet it was rejected by 12 publishers in a row, and was only picked up because the eight-year-old daughter of an editor demanded to read the rest of the book. Even then, after the editor agreed to publish, they advised J.K. Rowling to get a day job as she had little chance of making money in children’s books.

Little did they realize the publishing success they had stumbled onto.

Now, just imagine all the other authors out there who stopped after the first 10 or 20 doors slammed in their faces, believing the lie that they didn’t have a profitable idea.

You cannot allow other people to determine your success.

Self-publishing gives you the avenue to do that. You and your readers decide the worth of your words, rather than one person at a publishing firm who may not realize the potential publishing success in their hands. 

#2 – You Can Publish Your Work Quickly

If you were to take your book to a traditional publisher, it would take years to publish.

For example, it may take up to six months for you to even hear back about the book proposal. And assuming they accept your proposal, it will take at least another year before the book is actually published.

With self-publishing, you can produce your content as quickly as you want. And in the Amazon Kindle store, you can publish a new book whenever you want. That way, you can share your work as quickly as you create it!

#3 – Bring Home the (passive) Bacon

Traditionally-published authors are typically paid an amount of money up front. However, once the sales come rolling in, they only get a small cut of the earnings. 

Why? Because they have to pay the publishing house, the editor, the marketers, the designers, etc.

But when you self-publish, you take in most of the earnings (save for the money you actually choose to spend on marketing, book production and publishing). On Amazon, for example, self-published authors receive 70% of the royalties for an eBook priced between $2.99 and $9.99. Now that isn’t bad!

#4 – You Form Invaluable Connections

Self-publishers around the world have gathered online and in person to provide a community that supports one another in publishing their work.

These connections become priceless as you meet other up-and-coming influencers like yourself.

“Wait—so where would I meet these people?”

Because self-publishing requires that you find your own editor, cover designer, formatter and launch team members, you end up connecting with people throughout your whole writing experience.

Self-published authors also gather on social media platforms, such as Facebook, Twitter, Instagram and Reddit.

The camaraderie allows people to expand far beyond what they could have done on their own, or what they would have been limited to with a traditional publisher.

#5 – You Control Your Objective

So much of a book is influenced by the motive that fuels it.

  • Is your motive to make money?
  • It is to launch a new career?
  • Is it to share your story?
  • Is it to become a public speaker?
  • Or, is it simply something to cross off your bucket list?

Remember, writing a book is hard work. And nothing is worse than seeing your hard work be transformed into something you didn’t want. When you self-publish, you are able to preserve the dignity and genius of your objective. No one is pressuring you to sell more books, or to taint your message so that it will reach wider audiences.

You are not pigeonholed or made to become someone you’re not comfortable with.

You write as you, and for you. And that is liberating. That is self-publishing freedom!

#6 – You Control Your Creative Concept

There are horror stories about authors whose ideas and voice became unrecognizable after they went down the traditional route. 

When you work with a traditional publisher, you don’t just sell them your manuscript, you sell them your idea.

Your book may become something you are not comfortable with. Or, your dreams for a sequel or a revision may be completely squandered if it does not comply with the motives of the traditional publisher.

But as an independent author, you retain total creative control. 

You are free to be expressive with your work. You are free to be vulnerable and controversial. You are free to be you.

When you self-publish, you also control who you write for. If you sell via the Amazon Kindle store, you can choose, and then tweak, your categories and keywords. You determine your marketing efforts.

With 45 percent of e-book sales going to indie authors, audiences are showing that they respect and want to purchase the ideas of everyone—not just those endorsed by traditional publishers.

#7 – You Control Your Future

Most people looking to write a book want to earn more money, gain more freedom or have a platform to share their ideas.

When you self-publish and have complete ownership over your ideas, you also have complete ownership over your future.

There is no traditional publishing firm to stop you from selling a supplementary online course that includes material from your book, starting a speaking career, re-releasing your book with a hardcover or audiobook, or even releasing an updated version of your book.

You determine the trajectory of your book, your ideas, and your publishing career when you self-publish.

Even Big Names Choose Between Traditional Publishing VS Self-Publishing

Though there are some benefits to traditional publishing, even some well-established and successful authors admit that the joys of being an indie author outweigh a traditional publishing deal.

So much, in fact, that big name entrepreneurs who have large followings and could easily get a traditional publishing deal are opting to go the self-publishing route.

These people include Pat Flynn, Jeff Goins, Joshua Fields Millburn & Ryan Nicodemus, Johnny B. Truant and James Altucher.

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the story X
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

Why Go With Traditional Publishing?

As you can probably tell, we here at Self-Publishing School are huge advocates of being in control and ensuring you get all the money you deserve for the work you’ve put in.

That being said, sometimes traditional publishing will be the best option to fit your needs.

Here is why some people might opt to go with traditional publishing instead of reaping the rewards of self-publishing.

#1 – You have connections in the publishing industry

The chances of landing and agent and making it in traditional publishing is very low.

Because this market is very saturated and publishers really only publish certain types of books, those who have better luck with traditional publishing are those who have connections within the industry.

Bascially, if you know someone who is an agent or an editor at a publishing house, it might be beneficial for you to work with them in order to get published through that house.

#2 – You want the label

The best perk when it comes to traditional publishing is typically the fact that you can say you’re a traditionally published author.

Because you have to go through a number of different processes and rejections in order to “make it” with traditional publishing, it can be seen as a sign that you’re a better writer than others.

However, as much as it can sound impressive, it doesn’t always mean it is.

#3 – Distribution

Book distribution is much easier as a traditionally published author, mostly because you don’t have to deal with any of it.

Traditional publishing houses have very wide reaches and because of this, your book can reach a lot more stores in more places than if you traditionally publish.

#4 – Less responsibility on your part

If you’re the type of person who just wants to write the book but don’t want to worry about the title, book cover design, editing, or more, then traditional might be for you.

Keep in mind that traditional publishers do purchase the rights to your book when you get a book deal and therefore, can make you alter anything in it to meet their needs.

Meaning, your plot and characters can drastically change. If you’re okay with that, then traditional publishing works for you.

#5 – No upfront costs to you

Keep in mind, this doesn’t mean traditional publishing is necessarily “free.”

Typically, those who get traditional book deals receive an upfront payment of varying amounts. From there, the rest of the expenses fall on the publisher.

However, those upfront payments aren’t often big enough to cover your living expenses for the length of time it takes to get your book finished and out into the world. And that means you’ll still have to continue to work another job while writing and meeting deadlines in order to get your book done.

#6 – A slow and steady process

This can be both a pro and a con. If you’re not in a rush to get your book out into the world, then the slow and lengthy traditional publishing process might be a good thing for you.

Ultimately, Self-Publishing Will Change Your Life

It may be that, like quite a few writers, you’ve dreamed about working with a big-name publishing house all your life, and nothing will satisfy you until you get that experience. There is nothing wrong with that.

If you’ve identified this need early on, then maybe it’s best for you to go down the traditional publishing route. 

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

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Click Here to Save Your Spot

But let’s say you win the book lottery and get published. There is still no guarantee that your publisher’s efforts will get your work in bookstores or into the hands of the editors of your favorite literary magazines and newspapers. There’s also no guarantee in sales volume. 

However, self-publishing gives you an alternative path. It gives you an assured chance of getting your book out there. You have a better chance of seeing success in your sales and making an impact if your message resonates with enough people. Not to mention, you get to stay true to the vision of your book.

Self-publishing allows you the freedom, money, community and control to shape your life into one that you adore.

So, start writing your own bestseller today.

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish six bestselling books in a row…and use them to build a seven-figure business in less than two years. Click here to save your spot now!

Have you decided if you’re going with self-publishing or traditional publishing? Tell us why!

become bestselling author

How to Become a Bestselling Author & Get on a Bestseller List

We know it’s your dream.

It’s almost every author’s dream…

…to become a bestselling author—to have your name on a list indicating that people wanted to buy your book more than all the other books.

It sounds great, right?

But there’s more to becoming a bestselling author than simply writing and publishing a book.

There are steps you need to take both when writing your book and during the publishing process that will make the difference between landing yourself on a bestseller list and hardly selling books.

become bestselling author

As a bestselling author of 6 books, I’ve got some tips to help you become one, too.

Here’s what we’ll cover to help you become a bestselling author:

  1. What a bestseller list is
  2. Types of bestseller lists
  3. Are bestseller lists a lie?
  4. Benefits of being a bestselling author
  5. 8 Ways to become a bestselling author
  6. How many books you have to sell to be a bestselling author

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program—where we teach our students to become Amazon bestselling authors in 90 days!

Learn more about it here

What is a bestseller list?

A bestseller list is created by different publications indicating and recognizing the top selling books of a given time period in any given number of places.

I think you’ve all heard of the New York Time’s Bestsellers list. This is by far the most popular list, but there are many other types of bestseller lists out there today.

Types of bestseller lists

Not all besteller lists are the same. Like I mentioned above, the New York Time’s Bestsellers list is among the most popular, but any publication can craft their own version of a bestseller list.

And that means you, as an author, have more opportunitites than just one to become a bestselling author.

After all, the term is “bestselling author” not just “New York Times bestselling author”.

These are the most popular bestseller lists you can land on:

  • New York Times Bestsellers List
  • Publishers Weekly Bestsellers List
  • Amazon Bestsellers List
  • USA Today Bestsellers List
  • The Wallstreet Journal Bestseller List

Are bestseller lists a lie?

I can’t continue with this blog post without touching on the controversary surrounding bestseller lists—espeically the New York Times bestseller list (but all of them are like this).

Most of the bestseller lists you know about or hear about aren’t exactly all they’re cracked up to be.

I’ll explain…

When we hear or see the term “bestseller list” we automatically think that it encompasses all the books who had the most sales.

That’s what “best seller” technically translates to.

There’s only one problem.

Bestseller lists (like the New York Times bestseller list) choose their own criteria for what constitutes a “best seller” and they don’t only rely on book sales.

For example, most lists only take into account the number of book sales in a very specific time period and from very specific places—and most of them don’t count online book sales the same as in-store sales.

how to become bestselling author
NYT Bestsellers list guidelines

What does this mean for you and your desire to be on a bestseller list?

While bestseller lists aren’t exactly a “lie,” they don’t paint the whole picture. Someone who sells a lot of books right at launch and then nothing for a while can still make the New York Times bestseller list…even though they might sell far fewer books than someone else who just didn’t have as many sales at once.

Essentially, it means that becoming a New York Times bestseller is a great goal to have, but it doesn’t mean that your book is any better than the millions of others out there.

That being said, many of us love the title of becoming a bestseller, so I’m here to walk you through how to do that in the way that makes the most sense for you.

Benefits of being a bestselling author

Even if most of the popular bestseller lists aren’t necessarily “fair,” there are still some perks to becoming a bestselling author.

Here are some benefits of landing your name on a bestseller list:

  1. The title. There’s really nothing that has quite as satisfying of a ring to it as “bestselling author” does. It makes you feel good and rightfully so! It’s an accomplishment no matter how it happened and the confidence boost alone is enough of a reason to work hard to reach that goal.
  2. The credibility. People just take bestselling authors more seriously. Because there’s some sort of proof that your book sold more, people think that means it’s better. When they feel that way about you being a bestselling author, they’re far more likely to respect you, your book, and anything else you put in front of them—like a business.
  3. It helps you sell more books. Just like I mentioned above, being a bestselling author increases credibility. That means people will buy your book simply because it has that title—even if they’re not quite sure who you are or what’s in your book. It’s a simple way to increase your book sales.
  4. It’s easier to sell future books. Once you hit bestseller status once, you can then add that title to your future books. Because of the same reason I mentioned in the point above, people are more likely to buy your book because the public perceived a bestseller status as an indicator of a good book.
  5. You can charge more for non-author gigs. This includes if you want to be a speaker or any other side business connected to your book. Because you have that bestseller status, you can charge more.

How to become a bestselling author

If your heart is set on becoming a bestselling author and reaping all the rewards associated with it, we can help you get there

No matter if you want to become a New York Times bestselling author or an Amazon bestselling author, we’ve got you covered.

#1 – Decide which bestseller list you want to get on

This will ultimately define which path you follow to get published.

Our list above details a couple bestseller lists you can aim to get on, or you can shoot for all of them if you’re really ambitious.

Here at Self-Publishing School, we teach our students how to excel in becoming Amazon bestselling authors in order to gain authority, increase your book’s rankings on the #1 platform for book sales in the world, and ultimately, sell more of their books.

It’s up to you to determine if you want to get on one, two, or even all of the bestseller lists available.

#2 – Write an amazing book

Obviously, your book is important. While there is a lot of strategy involved in becoming a bestselling author, you do have to write a book worthy of selling.

Here’s how you can write an amazing book:

  1. Decide if you want to write fiction or nonfiction. Both types of books can land on their respective bestseller list. This is a fairly easy decision—just go with the first idea you have.
  2. Come up with a book idea. This can be made a lot easier with a list of writing prompts like this one right here. Remember that you have to be passionate about your book because if you’re not, your readers will be able to tell. No “bestseller” banner will save you from negative reviews.
  3. Outline your book. One of the best ways I’ve learned how to write a good book is to outline it. When you know where you’re going, everything in between is easier to write, and that means you can focus on writing with quality.
  4. Write your book. It may take time, but if you follow our process for writing a quality book, you will be proud to have it out into the world. Keep our tips in mind throughout the process and you’ll write a better book, faster.

#3 – Build an author platform

This should happen before you write your book—or during it, if you just decided you want to become an author at all, let alone a bestselling author.

What is an author platform?

Your platform is your audience. In order to sell your book and on a consistent basis (which is key if you want to be a full-time author), people need to:

  1. know you exist and
  2. that you’re writing books for them to read.

In order to do this, you have to be present on social media, have an author website, and market yourself as an author regularly.

Where you spend your most time and how you go about that marketing will depend on what type of book you’re writing and who your audience.

As an example, if your intended audience is an older generation between the ages of 45-60, they’re more likely to be on Facebook than other social platforms simply because those are Facebook’s deomgraphics.

Here are the demographics for social platforms so you can determine where you’ll focus your efforts:

  • Facebook: 54% female, 46% male, 65% between 50-64 years old
  • Twitter: 24% women, 23% men, 40% between 18-29 years old
  • Instagram: 39% women, 30% men, 72% between 13-17 years old
  • Pinterest: 41% women, 16% men, 34% between 40-49 years old

Using these numbers, you can get a better idea of where you should start building up your author platform first.

#4 – Market your book NOW

Yes, before it’s even done.

If you start on your author platform like I mentioned above, you can start marketing by simply creating social posts, videos, and more content related to your book and its contents.

Here are some ideas for marketing your book before it’s done:

  • Create social posts with tips and tricks related to your book’s contents
  • Update your followers on your book’s progress
  • Talk about the process of writing a book
  • Voice your challenges with the writing or content itself
  • Create countdown posts when it gets closer to time to launch
  • Engage with your followers by asking them to comment below—and then have conversations with them
  • Reach out for interviews about you and your book

We have more tips for marketing your book right here that will help you grow your following and get your book’s name out here.

#5 – Decide to pursue self-publishing or traditional publishing

This is where your earlier decision of which bestseller list you want to be on comes into play.

If your goal is to become a New York Times bestselling author (which isn’t all it’s cracked up to be, but you do you), you’ll have to go the traditional publishing route and commit to spending a couple years mostly waiting.

However, if you want to become an Amazon bestselling author, that achievement is right around the corner.

Ultimately, you have to decide which is best for you, traditional or self-publishing?

Here are some of the main differences to help you decide:

What You GetSelf-PublishingTraditional Publishing
Sole control of your book's outcome
X
Sole control of your book's rightsX
Control over the story X
Control over the coverX
100% of royaltiesX
Editing includedX
Cover designX
MarketingXX
DeadlinesX

#6 – Build a large launch team

And make it a good one.

If your goal is to hit bestseller numbers on the first week of your launch, you need a large and dedicated launch team to help make it happen.

What is a launch team?

A launch team is a group of people dedicated to helping you launch your book. They read it, review it on Amazon and other platforms, and participate in promotional activities.

Here’s what to look for in a good launch team:

  1. They’re actually interested in your book.
  2. They’re motivated and enthusiastic
  3. They participate in promotional tactics
  4. They offer new promotional methods
  5. They have a moderate sized audience of their own
  6. They’ve been on a launch team before

Your launch team will be an integral part of whether or not you become a bestselling author—keep that in mind when recruiting volunteers.

#7 – Create a solid launch plan

We have a very specific process for launching your book to become an Amazon bestseller.

These tactics may not work for if you want to be a NYT’s Bestseller. But they will get you that coveted orange “#1 Bestseller” banner on Amazon, which has relatively the same perks.

Here’s the launch plan we recommend (and you can read the full method right here):

  1. Price your book for maximum sales
  2. Host a “soft launch” and nail down your complete launch strategy
  3. Get book reviews from your launch team
  4. Reach out to book promotion sites for both paid and free promo
  5. Stick to a minimalistic launch plan

Again, our full book launch guide can be found right here for you to set up your book launch on Amazon in order to become a bestseller.

#8 Become a bestseller

If only it was that simple.

This last step should really be something along the lines of “mess up, try again, try it all over again, and then hope and pray, and try again” instead of “become a bestseller.”

Because that’s what it usually takes:

Luck, the right marketing, the best launch team, and a lot of hope.

But if you have a system that is proven to make you an Amazon bestseller, then it’s almost guaranteed.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program—where we teach our students to become Amazon bestselling authors in 90 days!

Learn more about it here

How many books do you have to sell to become a bestselling author?

There is no set specific number of book sales needed in order to become a bestselling author. After all, it depends on how many books other authors are selling at the same time.

And it also depends on the rules and criteria of that specific bestseller list.

Here’s a guideline you can follow when it comes to other lists:

  • New York Times Bestseller list: 9,000 copies
  • The Wall Street Journal Bestseller list: 3,000 books
  • Amazon Bestseller list: this number depends on current numbers being sold in the categories you listed your book in

Ultimately, we here at Self-Publishing School believe becoming an Amazon bestseller is not only the most attainable goal of becoming a bestseller author, but it also grants the same rewards as the others.

How to become a bestselling author in the next 90 days…

It’s true! We help our students become Amazon bestselling authors within 90 days.

Check this out if you’re curious as to how.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

Spots are limited!

Click Here to Save Your Spot

Why do you want to become a bestselling author? Comment down below to tell us your why!

how to write a book

How to Write a Book Step by Step: Essentials for Writing a Book [Video]

Writing a book is hard without the right help. Without someone who’s done it before, you can end up making crucial mistakes.

Anyone who says learning how to write a book is easy has never actually tried. If they did, they’d know writing a book takes a lot more than a helpful piece of grammar software.

It takes help from someone who’s done it before.

how to write a book steps

If you’ve ever tried to write a book, you know how it goes…

You stare at a blank page for 5 minutes, but it feels like hours. To combat the boredom, you stand, stretch, and brew yet another pot of coffee.

And…a week later someone asks how your book is coming, and you think, “Book? What book? I haven’t even come up with a book idea yet!”

But now you’re ready to start writing a book—and we’re going to help make sure you do.

These are the core steps for how to write a book:

  1. Prevent procrastination when writing a book
  2. Adopt the Mentality of a Writer
  3. Preparing to Write a Book
  4. Schedule writing time
  5. Get book writing tools
  6. Writing Your Book
  7. Avoid Book Writing Mistakes
  8. Launching After Writing Your Book

Ready to get started as a serious writer right now? Check out your free training below before reading the rest of this post!

How to Write a Book Despite Procrastination

There are plenty of reasons why writing a book, whether you’re writing a fiction novel or nonfiction, puts most writers directly into procrastination mode.

These are some common reasons you procrastinate when writing a book:

  • You’re not sure how to get started
  • It’s terrifying to spill your guts to the world in a book
  • You’re insecure about your writing and have writer’s block before you’ve even started
  • You’re afraid of getting negative book reviews when you do eventually publish
  • You’re worried that even if you do write your book, nobody will buy it and you’ll end up with low book sales for life

Take a deep breath (but no more coffee, you’ve had enough). Remember that all authors have been exactly where you are right now. Every successful writer—from William Shakespeare to Walt Whitman to Stephen King—began by staring at a blank page.

You’re in illustrious company!

Ready to learn how to write your first book and go from blank page to published author in just 90 days? Then let’s get started!

 

Do you have what it takes to become a published author?

 

 

How to Write a Book Step 1: Think Like a Writer

Before you sit down and type a single word, it will pay off if you take some time to address a few attitude questions and adopt the right mindset.

This is one of the most frequently overlooked steps in becoming a published author, which is a big reason why so many people fail to finish their book.

Take it from me—it’s worth your time to complete these steps. They will make the rest of your book-writing experience much, much easier and more satisfying.

#1 – Find Your “Why” for Writing a Book

Before you open your laptop and start daydreaming about which photographer should take your best-selling author headshot, or about getting interviewed on Oprah, you need to answer one question:

What’s your reason for writing a book?

It’s not enough to have an inspiring book idea. Before you put pen to paper, you need to know your purpose.

I won’t lie. Writing a book is rewarding, but it requires hard work. It requires emotional labor, long nights (or early mornings), extended weekends, and facing a constant self-critical process that is unlike anything you’ve experienced before.

Solidifying the purpose fueling your book will carry you through this difficult process.

Ok, you’re thinking—“Don’t worry, I know why I want to write a book. I want to write to feel important!” That’s an interesting thought, and feeling important may be a byproduct of becoming a self-published author.

However, feeling important isn’t the same as your purpose—your WHY. Feelings are fleeting, whereas a purpose is a deeper, intrinsic motivator which will keep you burning the midnight oil to power through Chapter 23 when the rush of feelings have long dissipated.

These are some popular reasons for authors to write a book:

  • Authority: To build credibility.
  • Money: For financial gain or business success.
  • Grow a network: To meet and connect with others in the industry.
  • Passion project: To share an empowering story for the greater good.
  • To have an escape: A mental escape can help you deal with real-world problems.
  • To give others an escape: If you write fiction, you might want to give others struggling a safe place to go.
  • To change lives: Books change lives and your message could empower others to make a change in their life.

There are no wrong or right purposes for writing a book.

Your WHY will be unique to you.

Once you’ve honed in on your WHY, let that purpose help focus your writing. By keeping your purpose at the forefront of your creative process, you’ll make the writing process quicker and smoother than you thought possible.

#2 – Get Rid of Your Excuses for Not Writing

You’ve figured out your WHY and articulated your unique purpose for writing a book. And right on cue, something is going to try to derail your progress already: your excuses.

When there’s nothing standing in your way, it’s sadly typical to start letting excuses for not writing your book become the obstacle to your success.

But you can overcome it.

It’s worthwhile to spend a little time addressing some common excuses many of us make to prevent us from writing.

Once you’ve cleared out the cobwebs and smashed those mental roadblocks, you’ll be better prepared for the writing process ahead. Getting your mind ready is one of the first steps to producing valuable work, whether than a publishing an ebook, the next great American novel, or a passion project.

Excuse #1 – You don’t know what to write.

You may not realize it, but you have a story worth telling.

In fact, you may be pleasantly surprised to find as you write that you have more than one story and you’re having a tough time narrowing down the content.

The easiest way to start writing your first book is to choose a topic you’re comfortable with. You can literally write a book about anything, so go with what you know.

Here’s how you can figure out what to write about:

  • Look at a list of writing prompts and choose an idea
  • Write a list of all the things you’re most passionate about
  • Write down a list of everything you’re very knowledgeable about
  • Write a list of areas you want to be seen as credible in
  • Compile all of these lists and rank your ideas in order of what you’re most passionate about
  • Choose the idea you know the most about and are the most passionate about

Once you have an idea narrowed down, you can go ahead and start your mindmap and outline.

Excuse #2 –  You don’t have enough time.

Today, we’re all busy. I get it.

Plus, how long does writing a book take in the first place?

But I have some good news: Writing a book takes less time than you think.

Find an hour a day you devote to something mindless—social media, video games, internet, or TV—and start writing instead.

And if you don’t have an hour, try 30 minutes. Even 5 minutes 3 times a day can be a source of massive writing productivity. Think about it.

The average person can type 60 words a minute. 60 words x 5 minutes = 300 words. Do that 3 times a day and you’ll produce close to 1,000 words a day.

You’ll amaze yourself at how an hour per day adds up to something productive!

Excuse #3 – Good writers spend all their free time reading. 

Think you need to read all day long to be a writer? Think again.

In fact, many prolific writers cut down on their reading—at least temporarily—in order to give themselves enough time to write.

Besides, you don’t need to be a literary connoisseur to write a great book. Your writing style and voice is your own. And the best way to discover your own natural writing voice is by sitting down and writing (not reading what others have written).

Excuse #4 – You’re “not an expert.”

A lot of people get tripped up on this. They think, “Oh, I’m not really an expert on ___. I can’t write about that.”

The truth is that the whole concept of “expert” is very subjective. An amateur astronomer wouldn’t seem like an expert to Stephen Hawking…but to 99% of the rest of the world, they would be an expert.

You don’t need to know everything about your topic. As long as there’s a knowledge gap between you and the reader—and as long as you’re helping to fill that gap by teaching them the things they don’t know—then you’re expert enough to write a book.

So stop worrying about “not being an expert!” If you’re passionate and knowledgeable about a topic, then you are 100% qualified to write a book about it.

Excuse #5 – Your first draft must be flawless.

A draft is a work-in-progress, and the goal is simply to get it on paper. A draft will have mistakes and that’s okay—that’s what the editing process is for.

Even experienced professional writers produce first drafts that end up covered in the red pen of an editor or numerous red changes in a document, just like the one pictured below.

how to write a book

As Facebook COO Sheryl Sandberg said, “Done is better than perfect.”

If it works for a multi-billion-dollar company, it should work for your first self-published book.

Don’t get me wrong, as I’ve already said, writing is hard work. But shedding these excuses should help get you into a positive frame of mind for the writing process.

#3 – Realize You Don’t Need to Be Perfect

The thought of writing a book causes many people to think, “I’m not a good enough writer. I need to do _____ before I start writing.”

Well, I’m here to tell you that:

  • You don’t need a creative writing class.
  • You don’t need a writing mentor or coach (though it does help).
  • You don’t need to read thousands of good books.

You only need one thing: a system for finishing your book.

There’s no such thing as a perfect book or a perfect writer. When you get down to it, the most important distinction is between authors who finish their books and authors who don’t.

Don’t worry about being perfect. Just focus on your book, and your writing will get better and better over time.

As with anything we learn, writing is a skill. It requires practice to hone over time. So let go of the idea that you’re not good enough and work to improve by reading expert writing tips and practicing daily.

This will help you make the mindset switch from “I can’t” to “Let’s get this done!”

how to write a book quote

How to Write a Book Step 2: Pepare to Write a Book

Now it’s time to start your prep work. Before you start putting any words onto the page, you need to focus on a few important preparations.

Take the time to complete these steps and you’ll be setting yourself—and your new book—up for success.

#1 – Schedule Your Writing time

Here are 3 things you can do to create your own customized book writing plan.

Without a plan, it’s too easy to let your book writing goals get pushed to the background, eventually fading into the soft mist of “someday.”

Step 1 – Plan writing sessions using your calendar

Don’t let your book end up in the graveyard of dreams. In order to realize your end goal, you need actionable steps to follow.

Assess what’s going on in your life in the next 30 days, then block out when you can write, and when you can’t. It’s common for new writers to set unrealistic time goals, which in turn generates stress when it’s impossible to meet those arbitrary deadlines.

Avoid this and stay realistic, since developing a writing habit is most important at this stage in learning how to write a book.

Thirty minutes (or even 5 minutes) spent writing is better than nothing, so resolve to make it happen and find the time.

how to write a book scheduling example

Look at Laura Bennett, a Self-Publishing School student. She was working full-time, running a business, and working on her Master’s degree—busier than most people—yet she found the time to write her book Live Your Dream: How to Cut the Crap and Prioritize Your Purpose in 2 months!

If Laura could make it happen, then writing your book is certainly an attainable dream.

Step 2 – Choose the time of day you plan to write

You might decide to get up early and write before the obligations of your day crowd out your writing time. But if you’d win the gold medal in the Olympic sport of snooze-button slapping, then choose a different time or make sure you get to bed earlier so you’re fresh in the morning.

If your evenings are free, but your brain is mush and you’re only good for sinking deep into the couch cushions, then choose a different time or rearrange your schedule so you aren’t so burnt out in the evenings.

Alternatively, you can grab some time on your lunch break, or sneak small blocks of time into your workday, such as when you’re transitioning between activities, or waiting for a meeting to start.

Whatever time of day is convenient for you, stick with it so that it becomes a predictable part of your day. This will establish a writing habit.

how to write a book method

Step 3 – Set a deadline for writing your book

Setting an end date forces you to stay on schedule and keeps the forward momentum going. So consider giving yourself a deadline for your book.

You may be wondering: How do you choose a deadline when you have no idea how long the book-writing process will take?

One month is a good benchmark to start with. Self-Publishing School recommends writing until you hit a daily word count of 500-1,000 words. If you can commit to an hour a day, you should be able to reach that goal. After 30 days of daily writing sessions, you will have completed a 30,000-word draft.

Consistency is key. Small, consistent actions toward writing your book is how it comes to life.

If that schedule doesn’t work, then commit to a time period and a daily word count that does. It’s okay if that’s 15 minutes per day.

The ultimate goal is your rear end in the writing seat for that allocated period of time each day.

Share the end date of your first completed draft with others so you have extrinsic motivation to keep moving toward that finish line.

It’s a good idea to choose an editor for your book (before you finish your first draft) and schedule when you’ll have the completed first draft of the manuscript in that person’s hands.

That way, if you’re tempted to flake out and put off a writing session, that looming deadline can help keep you going.

#2 – Create Your Writing Environment

The physical space where you write your book is important. If you try to write in an environment that’s too loud, too busy, or too cluttered, and you’ll find yourself getting frequently distracted.

True, some authors can write in a disheveled environment…

how to write a book desk example

…but I suspect that most of these authors would become even more focused and productive if they cleaned up their writing space to make it easier to focus on their writing.

how to write a book clean desk

However, that’s just my opinion. The truth is that the “best” writing environment is going to be personal to you. We all work well in different settings, so with that in mind, consider these general guidelines to boost your productivity:

How to Start Writing TipExecution
Minimize Distractions
- isolate yourself from family/friends/even the family dog
- remind everyone it's YOUR time
- Turn your phone off
- Close ALL web browsers
- Close your email
Get Comfortable- invest in a GOOD chair
- or resort to using a stand-up desk for more energy
- fill the area with motivational quotes
- make sure you're physically comfortable for the next 30 minutes or an hour
Choose Beneficial Background Noise- turn off all sounds if it distracts you
- turn on lyric-less music to help you concentrate
- choose energizing music to help you focus

(To get the sound of a cafe from the comfort of home, check out Coffitivity.)

You might need to experiment to find the writing environment that allows you to focus and write freely.

Bottom line: Find the writing environment that makes you comfortable and go with it. Once you find the best creative process for you, you’ll even look forward to writing!

#3 – Equip Yourself with the Right Writing Tools

Would you try to construct a piece of furniture without a hammer, nails, or wood?

Of course not! You need the right tools for the job.

Well, the same principle applies when writing a book. And when it comes to writing, your most important tool is your choice of writing software.

Unfortunately, most people don’t really put much thought into which program they use to write their book. They just use whatever word processor they’re most familiar with.

But doing this can cause you to really miss out—especially if there’s another program out there that would work much better for you.

There are countless options out there, but most people end up using one of the “big 3” word processors:

  • Microsoft Word
  • Scrivener
  • Google Docs

We’ll cover all of them for you below.

Microsoft Word

If you just want a time-tested program that works, Word might be the program for you. It’s the most widely used word processor in the world, which means it’s highly reliable and consistent. It also provides a lot of formatting options and even has a navigation pane you can use to easily find the chapter you’re looking for.

how to write a book editing exampe

One of the biggest downsides to Word is that it’s fairly expensive as far as word processors go.

Scrivener

If you like advanced features, definitely check out Scrivener. It was created specifically for authors, and it contains all sorts of tools that are really helpful for both fiction and nonfiction authors.

For example, you can use the corkboard view to organize how you’ll write your book using virtual notecards:

how to write a book scrivener outlining

The biggest downside to Scrivener? Because of all the advanced features, it has a steeper learning curve than other word processors.

If you do decide to go with Scrivener, here’s a Scrivener tutorial for you to learn how to use it best:

Google Docs

You can think of Google Docs as sort of a “Word Lite” program that you can access online, for free. While it doesn’t boast as many features as Word or Scrivener, it’s the hands-down most convenient program out there for sharing and collaboration.

Because everything is stored online, you can access your work from anywhere. And it’s easy to share your work with others and collaborate by leaving comments in the margins:

how to write a book google docs example

The big downside to Google Docs? It lacks the more sophisticated features of Word and Scrivener.

Of course, these are only 3 options—there are many more great writing tools out there.

How to Write a Book Step 3: Actually Write Your Book

OK, we’ve got the preliminary stuff out of the way—time to sit down and actually write this thing!

This is an exciting part of the process…unfortunately, it’s also the part where many people get overwhelmed and give up.

But there’s good news: actually writing a book can be a lot easier than you think—if you have the right system. A system that guides you from your idea through your outline and all the way up to your final, polished, publication-ready draft.

Here are the most important things you need to do when writing your book.

#1 – Come Up With Your Book Idea

Before you can start typing, you need to have a topic. That might seem obvious, but it can still be a stumbling block if you don’t know what to write about.

Fortunately, there are countless book ideas that could turn into bestselling books.

I recommend brainstorming a long list of book ideas. This way you’ll have a lot of options—giving you the freedom to choose the best possible book topic.

You can even utilize lists of writing prompts to get your mind moving in the right direction.

Here are a few questions to ask yourself to come up with a book idea:

  • What are you passionate about?
  • What’s your favorite hobby?
  • What do you get paid for? What’s your expertise?
  • What are people coming to you for advice on?
  • What’s a topic you know a lot about or can’t stop talking about?

These are all great ways to come up with bestselling book ideas. In a nutshell, you’re trying to find topics that you’re knowledgeable or passionate about. Because these are the topics that you’re going to do a great job writing about!

Notice that I highlighted the question, “What do you get paid for? What’s your expertise?”

That’s because this is a particularly useful question for coming up with book ideas. A lot of people seem to forget that there is usually at least one topic on which they are a bona fide expert—and that’s their job!

It might not seem that exciting or special to you, because you’re so used to it, but to someone else who’s trying to learn what you already know…your job-related knowledge can seem very valuable indeed.

#2 – Don’t Censor Yourself

When you’re brainstorming ideas, don’t censor yourself. Just let the ideas flow. Realize that there is no such thing as a crazy idea. Anything can make a great book topic.

So don’t ever let yourself feel silly or start to judge yourself—doing so is a surefire way to stop your creativity in its tracks.

On the other hand, don’t feel bad if your topic sounds too commonplace either. Even if you’re writing about an age-old topic—like a weight loss book or a romance novel—that’s OK!

The truth is that there are no “new” ideas. Everything has been written about before.

But it hasn’t been written from your unique perspective. And that’s what really matters.

Realize that a writer’s job isn’t to come up with never-before-seen ideas. Doing that is pretty much impossible in this day and age.

Instead, a writer’s job is to explore topics from their own point of view. To lend their unique spin on them.

#3 – Take a Reader-Centric Perspective

While thinking of your book topic, here’s a piece of advice that I strongly recommend you follow:

Think from your reader’s perspective (not your own).

Many people are too self-centered when they write. When I say “self-centered,” I mean that they’re thinking only of themselves: their interests, their hobbies, their passions.

Yes, it’s true that those are great topics to explore when coming up with your book topic. But during this process, you’ll need to switch from a self-centered perspective to a reader-centered perspective.

Ask yourself questions like:

  • What would my reader be most interested in?
  • What would my reader most like to learn?
  • What are my reader’s biggest problems?
  • What’s the biggest question my readers are asking?

When you start to think this way, it becomes much easier to write your book in a way that provides immense value for the people who matter most—your readers.

how to write a book stephen king

#4 – Figure Out Which Book You Should Write First

By now you should have a long list of book topics. And you might be wondering, which topic should I write about first?

Here are a few tips to help you choose the best starting project:

  • Which one can you finish the fastest? Usually, this is the topic where you have the most experience. This is a good thing to keep in mind because the faster you can finish your book, the faster you can get it out in the world where it can earn you money and help people. (And the faster you can get started on your second book!)
  • Which one are you most likely to finish? Usually, these are the topics you are more passionate about. For your first book, I highly recommend choosing a topic that you’re really passionate about to help make sure that you’ll remain interested throughout the entire process.
  • Which one is going to make you happy? This is a little harder to define, but it might be something that strikes a chord with you. Maybe there’s a certain book topic that stands out for one reason or another. If that’s the case, then go for it! Remember, writing should make you

Now with these tips in mind, choose the topic for your very first book before proceeding to the next step.

#5 – Come Up With a Title

The most important words of your book are the ones that appear on the outside cover:

Your book title.

You don’t have to decide on your final title at this point, but your title is so important that it’s worth thinking about up-front. But knowing how to write a book title can be tricky.

Here are a few tips on creating standout, marketable titles.

For a nonfiction book, your title should…

  • Include the solution to the reader’s problem
  • Use a subtitle for clarity
  • Be unforgettable

And for a fiction book, your title should…

  • Be appropriate to your genre
  • Pique the reader’s interest
  • Take its inspiration from your characters

It always helps to do a little research on Amazon. To do that, just head here and select your genre on the left-hand side of the page:

how to write a book title

Then you can take a look at some of the best-selling titles in your genre. You can even sub-niche down several times:

“History > Ancient Civilizations > Mesopotamia.”

Now pay attention to the titles and look for common themes or trends to use for your own book.

Remember that you’re just starting, so you can always change the title later. But for the time being it can help to have a “working title” (a temporary title that you may change before publication).

#6 – Fill Out The BookMap

The BookMap is a free downloadable book outlining template you can use to quickly gather all the important information you’ll need for your book — fiction or nonfiction.

how to write a book outline method

Essentially, the way it works is you’ll create a mind map—sort of a brain dump with a line connecting related ideas together—on your book’s topic.

Start your BookMap by writing your intended topic in the center. From there, answer the questions and add as many related ideas as you can think of. (Again, connect related ideas with a line.) The BookMap gives you the benefits of writing in free-form and creating structure from all the connections you make.

Click here to learn more about the BookMap and download a free PDF template.

#7 – Turn Your BookMap Into an Outline

Once you’ve completely filled out your BookMap, the next step is to group all the related ideas into categories. There’s no hard and fast rule for how to do this; just combine your ideas in the way that makes the most sense to you.

One way to do this is to rewrite each idea on a fresh piece of paper, this time grouped together in related topics. Or, you could simply use different-colored highlighters to categorize your ideas with different colors.

Either way, the result is the same: when you’re done grouping your ideas, those categories will form the outline for your book—each category is a new chapter. So now you know exactly which topics to write about, and you know which points to cover in every chapter of your book.

#8 – Capture More Notes with The Sticky Note Method

You can use this method instead of the BookMap, or as a supplement to it.

For about a week, carry around sticky notes and write down anything and everything that crosses your mind regarding your possible book topics.

When the week is up, organize all your sticky notes into sections and themes. Then, organize these themes into the patterns that would make sense in the context of chapters of your book. You can then elaborate in areas where you notice missing pieces to the puzzle, and use all of the material you’ve gathered and organized to create an outline.

This method may be helpful if you’re struggling with the notion of committing to writing a whole book since it lets you break down the process into manageable pieces. The ultimate outcome of using this method is deeper thinking, clarity, and concise organization of thoughts and patterns.

how to write a book sticky note-method

#9 – Now Write Your Book…One Chapter at a Time

You now have a chapter-by-chapter outline for your book. The only thing left to do…is to actually sit down and write it!

There’s not necessarily a right or wrong way to write your book. But there are some ways that are easier, faster, and more successful than others.

And in my experience, there’s one writing method that works better than any other. Here’s how it works:

  • Complete a mini-BookMap for that chapter, brainstorming everything you know about this topic. (10 minutes.)
  • Organize your ideas and turn that BookMap into an outline. (10 minutes.)
  • Write or speak the chapter by following the outline you just created. (45-60 minutes.)
  • Repeat this process, chapter by chapter, until your book is completed.

Steps 1 & 2 should be familiar by now—they’re the same steps you followed to create your overall book outline. You just repeat those steps on a smaller scale for each chapter.

Then in step 3, you have a choice: you can type out your chapter on a computer, or you can use a recording device & transcription service to dictate your chapter.

If you like the idea of dictating your book, rather than typing it out, here’s how to do it.

how to write a book mark manson

#10 – Speak Your Book

This method works well if you’re a strong speaker and you prefer speaking to writing. The ultimate outcome is that you can create your book draft as quickly as possible, with no actual “writing” on your part. Cool, huh?

Once your chapter outline is complete, the next steps are:

  • Speak your first draft aloud into a recording app or device such as Voice Memos or Audacity.
  • Get that audio file transcribed using a transcription service like Rev.
  • Read through the transcription and revise/polish it up.

As I mentioned, one of the benefits of this method is its speed. Just how fast can you write a first draft using speech dictation?

If you’re writing a nonfiction book specifically, this method will work great for you.

Well, if the average book is 15,000-25,000 words long, and if the average person speaks at about 150 words/minute, then you can easily speak your entire book in approximately 2-3 hours.

Of course, your spoken & transcribed book will need some polishing and revision to get it publication-ready. But it’s still the fastest way of writing a book I’ve ever come across.

#11 – Speed Up Your Writing

Writing faster means getting to publication—and to profits—that much sooner.

Try these pro tips to maximize your daily word count:

  • Flex your writing muscles each day. The more you work, the more efficient you’ll get. Create your writing routine and stick to it.
  • If you get stuck on a particular section and stop making progress, find a different part of the book that appeals to you today and write that section instead.
  • Planning and research can be necessary—or a method of procrastination. Limit your prep work to a reasonable timeframe so it won’t stop you from writing. Use a timer if it helps you stay on track.
  • An accountability partner can keep you on track. Set up weekly meetings to review work and cheer each other on.

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How to Write a Book Step 4: Avoid Potholes Along the Way

If you’ve been following along with steps 1-3, then you’re in the process of writing your book. You’re working from a solid outline, which means you know exactly what to write in every single chapter.

So nothing could possibly go wrong…right?

Unfortunately, no. Even when you have a solid plan, a proven system, and a detailed outline, you can still get tripped up by some of these sneaky book writing roadblocks.

Luckily, I’ve got some tips to help you overcome the most common book writing problems.

#1 – Beat Writer’s Block

Writer’s block can rear its ugly head in many ways. For some, being blocked means no words at all, while for others, it means trying to nail down a functional draft in the midst of a tornado of swirling ideas.

Most of the time, writer’s block is a symptom of a paralyzing fear of others’ opinions.

The harsh reality is, if you write, at some point you’ll be on a first-name basis with a bout of the block. The only way to deal with it is to beat it.

Here are 8 methods I’ve found personally useful when fighting writer’s block:

  1. Circle back to your BookMap or outline and see if there’s useful info that sparks fresh inspiration. Sometimes it just takes looking back at the bigger picture to remind you where you’re going with your draft.
  2. Change up the physical way you’re writing; sometimes a simple shift can boost creativity. If you use a laptop, put pen to pad. Try some new music, a new location, or new beverage to sip at your desk.
  3. If you find you start writing slowly and warm up as time goes on, allow adequate time during your writing sessions to get the creative juices flowing.
  4. Review what you wrote yesterday to refresh your memory.
  5. Talk it out. Sometimes a quick conversation with yourself is enough to work through writer’s block. Or call a friend and bounce some ideas off them if you’re truly stuck.
  6. Remember that what you’re writing doesn’t need to be perfect—you’re writing a first draft. If you have a case of perfectionist syndrome, tell yourself it’s okay to write something you’ll think is terrible. Making something good is what second drafts and the editing process is for. Always remember: Done is better than perfect.
  7. Go for a walk. You might be surprised at how a walk outside, or a brief bit of exercise, helps refresh and recharge your creative juices.
  8. Read another author who has a style you like. Read their book for 10 minutes and then start typing, holding their voice in your head.

#2 – Don’t Edit While You Write

Tell me if this sounds familiar:

You sit down to write and you bang out a page or two. Then you stop and reread what you just wrote. And instead of continuing, you go back and start editing those first few pages of writing. 

In your mind, you’re just fixing up your work. You want everything to be just right before you continue on ahead.

But in reality, you’ve just stopped all your forward progress. You spend the next hour trying to make those pages PERFECT…and when perfect doesn’t happen, you get frustrated and stop writing.

Usually, when this sort of thing happens, it becomes very difficult to do any more writing. Why? Because writing and editing use different parts of your brains—and when you allow yourself to slip into a more critical/judgmental frame of mind, it becomes almost impossible to start creating again.

That’s why, even though editing is an important skill, you need to resist the urge to edit your work while you’re still writing.

Don’t start editing your book until AFTER you’ve already created the entire first draft.

#3 – Format Your Book Properly

Few things are more irritating than having to go back through your entire book to fix the formatting.

The take-home lesson? Think about how you want to format your book before you write it, and then be consistent. It’ll save you a lot of time in the long run.

And take the time to figure out how to format your book for publication. For example, did you realize that fiction and nonfiction books typically use different indentation styles?

Nonfiction books tend to use block paragraphs, like this:

how to write a look nonfiction format

Whereas fiction books, like The Savior’s Champion by Jenna Moreci below, use indentation instead:

how to write a book fiction format

Here are a few more book formatting tips:

  • Avoid using hard indents. (Don’t hit “tab” at the beginning of a new paragraph; instead, change the paragraph settings to automatically give each paragraph the indentation you want.)
  • Only use one space after a period. (Using 2 spaces was necessary with typewriters, but not with computers.)
  • If you want to create a page break, do not hit “Enter” repeatedly until you reach the next page. Instead, use the “Page break” function. This is the only way to ensure that your page break will work even after people resize your book on their Kindle.

#4 – Keep Going, & Don’t Stop—You’re Almost There!

Now you know not only how to get started writing your book, but how to complete your book project in a mere 90 days!

Remember to keep your WHY at the forefront of your mind, and you’ll be able to crush any and all obstacles that get in your way. If any of the common challenges or obstacles we’ve mentioned rear their ugly head, you’ll know how to deal with them.

With just a little bit of time and a lot of determination, you are on your way to officially calling yourself an author.

How to Write a Book Step 5: Launch Your Book Successfully

By this point, your book is completed—congratulations! You’ve done something that most people will never do.

You’ve written a book.

But you’re not done yet. Not quite. Because you still need to launch your book in a way that sets it up for success; in a way that maximizes your readers, your income, and your influence.

Unfortunately, most people who succeed in writing a book never get this whole “launch” thing figured out. They throw their book up on Amazon without really having a plan, and as a result, they get very few sales, make almost no money, and are frustrated at the lack of response to their work.

It’s true that self-publishing your book on Amazon is a great way to go. But you can’t simply publish your book and expect people to find it. Instead, you need to dedicate some time to mastering the publishing and marketing processes on Amazon to sell more books. This is the only way to make sure that your book makes its way into the hands of the people who will benefit from reading your words.

If you follow this simple launch plan, you can rest assured that your book will come out with a bang and will generate steady sales right out of the gate and for years to come.

#1 – Get a Good Cover

We all know you shouldn’t judge a book by its cover. But in reality, people do exactly that—all the time. And that’s why, if you want your book to sell, having a powerful book cover design is important.

Really, really important.

And a good book cover does 2 things:

  • It grabs people’s attention.
  • It instantly tells people what the book is about.

Here are a few examples from some of my own books:

how to write a book cover design

Notice a couple things. First of all, it’s orange—which helps it to stand out and grab attention. Second, it’s super-clear what the book is about. The title is in the upper third of the book in large print, so you can read it even in a thumbnail.

Both covers were designed using the same basic principles. They’re simple, bold covers that stand out. They also have subtitles that clarify exactly what the book is about.

Now this style of cover works great for my niche, but it won’t necessarily work for every type of book.

For example, it would make a terrible cover for a romance novel!

Why? Well, in short, it doesn’t look like a romance novel. Remember that part of a cover’s job is to tell people what the book is about. And in many genres of fiction and nonfiction, readers have come to expect a certain type of book cover.

In order to clearly communicate what your book is about to your ideal readers, you need it to fit in with their expectations—while also standing out enough to grab their attention. This is another reason why it pays to head over to the Amazon bestselling books list and study some of the most successful books in your genre.

What do those covers look like? Do they share a similar layout? Color scheme? Font style?

For example, if you were writing a romance novel, you would want to study these covers:

how to write a book choosing a title

Find out what the most successful books in your genre look like, then imitate that look—but change it up just enough so that it stands out and grabs your readers’ attention.

#2 – Build a Launch Team

Once you’ve chosen whether to go with self-publishing versus traditional publishing, the real key to a successful book launch is building and leveraging a launch team.

So what is a launch team?

In a nutshell, your launch team is a small team of people who are supporting your book. They could be friends, family, associates, online affiliates—anyone.

At first, your launch team might be limited to your immediate friends & family. That’s OK! Launch your book with their help, and work on continually building your launch team every chance you get.

When you build a launch team, you need to make 2 things clear for everyone:

  • What are they agreeing to do for you?
  • What are they getting in return?

Step 1 is pretty simple: you want them to read your book, leave a review, and share it with their own friends and family.

This is how you spread the word about a brand-new book when you don’t have an email list or a social media following.

Step 2 can vary from person to person. What do your friends & family get in return for helping you? In many cases, they get things like:

  • A free copy of your book
  • Their name mentioned in the “Acknowledgements” part of your book
  • The chance to be part of something inspiring
  • The personal satisfaction of helping to create something meaningful

As your launch team grows bigger, you might need to offer more than that. For example, maybe another person in your niche agrees to promote your new book to their email list—but in exchange, they want a percentage of your profit.

(This is called affiliate marketing, and it’s a great way to grow your audience and your revenue while letting somebody else do the marketing for you.)

But don’t worry about that for now. Just reach out to anyone you know who would be willing to support your first book launch and ask for their help.

#3 – Get Ongoing Reviews

If there’s one thing we know about the Amazon algorithm, it’s this:

It loves reviews.

One of the biggest indicators of success with self-publishing is getting Amazon reviews.

If you want your book to show up in search results and as a “Recommended” book when people are looking at similar products, you need to continue generating ongoing reviews to keep the algorithm happy.

When you do, your book will start to show up at the top of Amazon results:

how to write a book with reviews

Reviews are a fantastic form of social proof. They’re a credibility sign that lots of people have read your book and loved it—and that makes other people more likely to want to read it, too.

But you have to be careful about how you go about trying to get Amazon reviews. For example, you can get in big trouble if you try to pay for reviews, swap reviews with other authors, or offer free gifts in exchange for reviews.

You can solicit reviews, but they cannot be “incentivized” reviews.

So how can you generate more reviews without offering people something in return? Well, I’ve discovered a few tips that work incredibly well. Click here to learn my 8-step process for generating more Amazon reviews.

#4 – Get Help From a Mentor Who’s Done It Before

I’d like to leave you with one final message:

The best way to learn how to write a bestselling book is to get help from somebody who’s been there before.

People often ask me how I was able to make so much money and sell so many copies of my very first book. And I always tell them the same thing:

Because I sought out a mentor. Someone to teach me a proven book-writing process that had been tried and tested. A book-writing system that was almost guaranteed to work, as long as I followed it properly.

Well, that’s the real secret to my success as an author. I sought out the help I needed to give my very first book a major head-start.

writing a book purpose

My Final Tip for Learning How to Write a Book

And now I’m sharing the opportunity to learn from someone who’s mastered writing and self-publishing books with you. To learn from a mentor who can help you achieve your dream of writing and publishing your very first book.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

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Click Here to Save Your Spot

If you want to finish your book, you need a roadmap. That’s why I’m sharing some of the best strategies and tricks other bestselling authors paid thousands of dollars to get — yours FREE.

Here’s what you’ll learn:

  • The EXACT blueprint to FINALLY cross “write a book” off your bucket list — in just 90 days
  • The Bestselling Book Launch Blueprint behind dozens of bestsellers
  • Case studies of bestselling authors who made $1,287, $5,500, even $12,424.03 from their first book
  • And much more!

→ Get FREE behind-the-scenes access now »

BONUS: Check out this Self-Publishing School review by SelfPublishing.com

Are you ready to write your book? What are some things that you’re still struggling with?

amazon book reviews

How to Get Book Reviews on Amazon: Our Method for Free Book Reviews

Book reviews are what make or break you as an author.

As scary as it can be to leave your own fate in the hands of others, it’s true – especially if you publish through Amazon.

As a self-published author, having a portfolio of authentic positive Amazon reviews, right from the beginning, can skyrocket your book launch and make your book stand out in your market.

And yet– it is one of the hardest things to get.

For any Amazon product, positive or negative product reviews can be the difference between success and failure.

For books, this is even more so. There’s nothing more painful after going through the blood, sweats and tears of writing, publishing, and launching your book, to get very few to no sales because of your lack of reviews.

But where do we start to get Amazon reviews?

Who do we ask?

How do we get reviews that our audience will respect?

How many people should we have on our launch team to guarantee a certain number of reviews for setting up promotional sites?

How many reviews is enough?

get amazon reviews

In this post, I am going to take you through the step-by-step process for getting all the Amazon reviews you need for your next book launch and to continue to get reviews from readers and organic traffic after the launch is over.

We will look at the ways to get legitimate Amazon reviews for your book so that you can reap the benefits of turning your book into a thriving long-term business.

NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it here

How to Get Amazon Reviews and the Review Process

When you publish a book, there are essentially 6 things that score at making your book a bestseller.

They are:

  1. A great book cover design.
  2. An irresistible book title.
  3. An amazing book description.
  4. Stealthy keywords.
  5. Targeted book categories.

And… Book Reviews.

When Amazon ranks your book, the ranking is based on the volume of downloads your book gets and, the amount of reviews stacked on the book’s review page.

Amazon’s system is designed to take notice of books that are getting steady traction when reviews get posted.

This is why it is critical that when you launch your book you set everything up to get as many reviews as possible to get momentum going, increase organic traffic, and drive your rankings in the search engines. This means a higher percentage of people writing reviews for your book, not just at launch, but for months (and years) down the road.

The bottom line is, reviews carry big weight in the form of social proof that can drive your book to a bestseller and continue to bring in healthy passive income every month.

Why do book reviews matter?

Because of Amazon’s algorithm, maintaining a steady income of new book reviews is vital for your book to rise in the rankings. Meaning that if you want your book to continue to sell, you need to obtain real and fresh book reviews.

This is a breakdown of why book reviews matter:

  1. The more reviews you get, the more visibility your book gets. This means more sales and potential organic reviews.
  2. You create a stronger relationship with your readers
  3. A boatload of reviews adds credibility to your book and brand.

Book reviews for your book on Amazon are one of the defining factors that determine if a potential reader will click the BUY NOW button or not. In fact, if your book has less than 10 reviews, there is a strong chance that your book will get passed over.

People want validation before purchasing, and the best way to make that decision is on the front of the product page: reviews.

Amazon Reviewer Guidelines

You can find everything you need to know about posting reviews on Amazon right here under the Community Guidelines.

Amazon has tightened the ropes on reviews and as an author, you have to be aware of the tactics that are prohibited.

Here is what not to do when it comes to getting book reviews on Amazon:

  1. Pay someone to leave a review. This not only goes against Amazon’s terms, but it could get your book removed from the shelf and your account banned.
  2. Offer a free ‘gift’ in exchange for a review. No gifts allowed. This is still considered payment for a review.
  3. Join Facebook groups offering book review swaps. These sites are bad news. Amazon prohibits review swapping and is considered gaming the system. The Amazon algorithm can easily trace reviews back to these sources.
  4. Offer an Amazon gift card after a review has been published. It works like this: “You download the book and leave a review, and I will send you a gift card.” Again, this is against policy and is considered paying for a review.
  5. Leave a review for an author, then contact that person requesting they leave a review in return. This would be a form blackmail or trapping the other author into guilt. But this doesn’t work and if you receive any such email, inform the other author that you don’t work that way. I did this once and they just removed their review.

Most of these fall under the label of “incentivized reviews“, as there is a form of compensation in exchange for a review by Amazon sellers. Amazon has made it their mission to crack down on these on their platform.

What’s the Difference Between Verified and Unverified Book Reviews

According to Amazon, an “Amazon Verified Purchase” review means they’ve verified that the person writing the review purchased the product at Amazon and didn’t receive the product at a deep discount

Product reviews that are not marked “Amazon Verified Purchase” are valuable as well, but we either can’t confirm that the product was purchased at Amazon or the customer did not pay a price available to most Amazon shoppers.

Verified reviews are favorable and are social proof that the reader did in fact buy the book and has potentially read through it before posting a review. A verified review shows up as a yellow banner that says “Verified Purchase,” as seen in the example below:

amazon book review: verified purchase example

For unverified reviews, in most cases, the reviewer received an advance copy of the book and was possibly on a launch team to support the book’s release.

While this is still a legit practice for garnering reviews for your book, if the majority of reviews are non-verified, this could affect your potential customer’s decision to buy or not.

How to Get More Amazon Book Reviews

There are many ways to get reviews but searching for reviewers to review your book is a time-consuming process. You could waste precious time chasing bad leads and end up with nothing for your effort.

So where do you get reviews without spending hordes of time?

No matter how you do it, remember that it isn’t just about quantity but quality as well. While we can’t control what reviewers will say about our work, we can stay focused on writing great content that adds value in order to increase our chances of getting positive reviews.

To get Amazon reviews for your next book launch, or to add reviews to an existing book, consider taking action on these following strategies:

#1 – The Launch Team (Advance Review Team)

There are many ways to hunt down reviewers for your book. As we have seen, you can contact the top reviewers, target free book review sites, or reach out to book bloggers.

These methods, while they may get you a handful of reviews, is time intensive and a lot of work.

I have found, after running over two dozen book launches, that the most effective way to get reviews fast on launch is through setting up a launch team.

Your launch team is a group of people who have agreed to read your book in advance and follow up with a review immediately after the book is live.

When it comes to building a launch team, it is about building relationships over the long term. This is why, in order to run an effective launch team, you should focus on the relationship with your early-bird reviewers.

Here is a step-by-step process for organizing your team:

How to Set Up a Launch Team

1. Start building your relationships early. Launch teams don’t just happen. They take work, months of outreaching, and asking the right people if they want to help launch your book when the time is right. You can generate interest by posting snippets of the book on Social media, sharing chapters of your work with your list, and promoting your cover to people.

Share your content and advertise your brand. Communicate with people in person and through online channels about your writing. Keep in mind the purpose for this is to make genuine relationships with people and not to just add them to your launch. And most importantly, to make friends with people who read in your niche, so that your book gets recommended alongside the other books they’re reading.

2. Create your list of potential reviewers. As you build these relationships with your fanbase, start making a list of people who express interest in joining your launch. If you have multiple books and have been through the publishing process already, take note of the readers who have left reviews already.

Contact them closer to the launch of your next book to get them on board. Set up an excel spreadsheet and keep track of the names of people who sign up.

Action Step:

Contact people directly and invite them to the launch team. Keep track of early-bird reviewers in excel.

3. Set up an email template through your email server. Add everyone to the list. If you aren’t using an email server yet you can check out Mailchimp, Convert Kit or Mailerlite. Make it as easy as possible so you aren’t wasting time searching for contact information.

Send out a welcome email with a link to your book in PDF or/and Mobi form. You can create a folder in Dropbox and just include the link to a shared folder. Make it easy for them to access the material.

Action Step:

Import your list of emails onto an email server list.

4. Send out the Welcome email. Ideally you want to send out your book at least two weeks before launch. This gives people enough time to read it through. In the welcome email I include details for the launch date and any other expectations. At this stage the book isn’t live yet so you will send another email on that day with the link.

For the book delivery, you can upload a PDF version as well as a Mobi version of the book. To create a MOBI, PDF or EPUB file you can check out the Calibre ebook management software. After you have all the files ready, you can create a shared folder in Dropbox and share the link with your team.

If any top reviewers agreed to leave a review, you absolutely want to message them to follow up.

Action Step:

Create a welcome email template. Send out your welcome message to the team. Include a link to your book content.

5. Send out your ‘Take Action’ email on launch day. Your book is live and it is time for people to step up. Contact the team on launch day as soon as the book is live. After hitting publish it should take 12-24 hours for Amazon to get it posted. In the email, include a link to your book. More specifically, a link to the review page so that team members can go straight to the page with one click.

6. Day 3: Reminder email. I wait 3 days and send out a reminder email. In this email I thank everyone who has left a review and thank people in advance who are still working on the book and haven’t posted yet.

7. Final Call: This is the last email I will send out. Similar to the previous email, reminding people the book is live and is ready for a review whenever you are. You can remind your team that book is at a special discounted price if you are launching it at 0.99 or it’s free.

8. Contact Your List: If you have a list, this is gold for getting paid downloads and possible reviews. You should contact your list on the first day the book is live and let people know that the book has just launched. Then, several days later, email them again asking if they had a chance to get into the material. You could add something of value here just to show subscribers how much you value their support. This is the email where I include a ‘leave a review’ invite.

These are the steps I use to communicate with my launch team. Generally speaking, if you want 100 reviews for your book, you should aim for at least 200 people.

That is a lot of emails but, what I have experienced is that, on average, you are batting a 50% success rate. What happens to those other 50% who don’t review?

They…

  1. Didn’t like the book.
  2. Forgot to review altogether.
  3. Didn’t read the book.
  4. Couldn’t be bothered to review.

If you can get 20+ reviews on launch after one week you are looking very good. This is enough to get momentum moving and the Amazon algorithm will see that your book is doing well.

#2 – Contact Amazon Top Reviewers

There is a list of top 1000 reviewers on Amazon. These people review everything via the Amazon vine program, although certain reviewers target books specifically. If you can get an Amazon Top Reviewer to look at your book, this is well worth it. Check out the Amazon Top Customer Reviewers list. This is a time-consuming process but, if you can get 2-3 reviewers to agree to a book review, you’re all set.

Here is what you can do:

  1. Go into the reviewer’s profile and check the books they have reviewed. To be specific, you want to check for books in your genre. If you wrote a book on weight loss and the reviewer has written most of their reviews for romance novels, it’s a good indication what they favor. Target the reviewers interested in your topic.
  2. Check for contact information. Due to the large volume of spam and requests for reviews, most top reviewers have removed their personal email. If they have a website set up, you can send a direct email to request a review.
  3. Wait for a reply. Most reviewers, from my own experience, did not reply. I would recommend targeting 20 reviewers and wait one week. You can then resend the request again.

This is a time-consuming process but, if you get a top reviewer to agree to a review, keep that person’s contact information in an excel file. Then, when you launch your next book, you can reach out to them again and again.

#3 – Book Review Sites

There are a number of sites out there that will find reviewers for your book. This is not the same as buying reviews for your book which, I’ll restate again, goes against Amazon’s review policy and should be avoided.

In fact, Amazon has taken action against over 1000 sites on Fiverr that were selling incentivized reviews and fake review services. Yes, avoid.

Review services however can speed up the process and find reviewers for your book. One of my favorites is BookRazor. It is a paid site but they promote a system of honest reviewers for your book by providing a contact list of potential readers.

There are many other sites you can check out as well, and many of them are free while some are paid:

#4 – Include a Kindle Book Review Request Page

Here is a tactic that works well. Did you know that you can include insert a request in your book for readers to leave a review? It’s a great way to invite people to review your book. I have a page at the back of my books that looks like this:

What Did You Think of [Your Book Title Here]?

First of all, thank you for purchasing this book [Your Book Title Here]. I know you could have picked any number of books to read, but you picked this book and for that I am extremely grateful.

I hope that it added at value and quality to your everyday life. If so, it would be really nice if you could share this book with your friends and family by posting to Facebook and Twitter.

If you enjoyed this book and found some benefit in reading this, I’d like to hear from you and hope that you could take some time to post a review on Amazon. Your feedback and support will help this author to greatly improve his writing craft for future projects and make this book even better.

You can follow this link to [Book link here] now.

I want you, the reader, to know that your review is very important and so, if you’d like to leave a review, all you have to do is click here and away you go. I wish you all the best in your future success!

When you do this, you want to have a link directing customers right back to the review page on Amazon. Make it so easy for them that it requires as little effort as possible.

Many authors will include a cute ‘cat photo’ or even pictures of their kids begging asking for a review. This strategy can work well if you sell a large volume of books during the initial launch phase.

But remember it takes readers time to go through your book and so, if you don’t see the reviews appear in the first week, you might get them trickling in weeks or even months later.

#5 – Relaunch Your Book

You can relaunch your book if book sales drop and the reviews stop coming in. When you relaunch your book, you can put together a new launch team, and even add a new chapter to the book to generate a renewed interest in your book.

I have tried this strategy several times in the past year and, by relaunching the book, adding new value to the content, I put together another small launch team of 30-40 people. This brought in another 20+ reviews for a book that was suffering from lack of sales and poor rankings.

It happens, so we have to stay on top of keeping the book active.

How to Deal with Negative Reviews

Getting positive reviews on your book is a great feeling. In a perfect world, we all want to have just the good stuff when it comes to our review platform. But alas, there will always be that dissatisfied reader that was expecting something much different than what your book was offering.

Readers will leave a negative review for various reasons, and in most cases, there is nothing we can do.

But first of all, receiving a negative review isn’t the end of the world. In fact, it can lend to a book’s credibility. Look at it from a reader’s perspective. If a book has 100 positive 5-star reviews, although the reviews may be legitimate, we know that not every book is perfect.

Having a load of good reviews and nothing that is under three stars could create doubt for the browser, just as having a book with only a handful of reviews turns browsers the other way.

While negative reviews aren’t all bad, there are steps we can take to reduce the amount.

So how can we prevent our book from getting a lot of negative reviews and turning away potential book sales?

Here are four areas to pay attention to:

  1. Book quality: the single biggest reason a book will get panned by negative reviews is poor quality. This is credited to sloppy editing. A book that is not up to the quality expected by readers will get hit with a high amount of bad reviews. Then, it could get pulled off the shelf by Amazon until the author upgrades to better quality. Make sure your book is up the high standards people expect. Always respect your readers. The book business is like any other business, make good products, and your customers will love you.
  2. Inaccurate description of the book: make sure that your book description, title and cover all point towards the theme of the book. If your book is titled, “How to become rich in 21 days” and, after reading through the book the reader isn’t rich, well, they bought the book because of the promise you made. So, if reading a book delivers a negative outcome for your audience, someone is going to shout about it in a review.
  3. Your book is a sales pitch for your other products. If there is one thing that readers don’t like, it is being hit up with offers and the push to check out other services or products in the book. This could come across as spammy and devalues the content that the readers paid for. While your goal may be to use the book to attract customers for your online business, you want to avoid any sales pitches in the book.

How to Write and Submit a Review

Writing a review for a book you like is a great way to drive potential readers to the title. If you read a great book recently and you want to tell people about it, you can take a few minutes to write up a positive review.

Writing a review is easy. Just go to the book’s front page and, under the heading Customer Reviews, you will see a button for write a customer review. Click on that and you will be taken to a page set up for ‘Your Reviews’ where you can write reviews for your purchases.

What you do is:

  1. Select the rating of the book from 1-5 stars, with 5 being the best score.
  2. Write your book description in the box provided. Keep in mind that if you leave this page before submitting your review, you’ll have to start over again. I would recommend writing the review first in Word or Evernote and then copy and paste.
  3. Create a headline for the review.
  4. Hit submit. Your review will go live within a couple of hours, although it could take up to 24 hours.

One point to note here is that, with Amazon’s policy for posting reviews, you have to have an account that has made a purchase of at least $50 using a valid credit or debit card.

Your Checklist for Getting Reviews

If you follow these steps, you’ll be able to get more book reviews and in turn, sell more books.

  1. Set up a launch team for your book. Send your team a PDF/MOBI file and follow up with email right up until launch. Follow up with several reminders after the launch.
  2. Include a ‘Review Request’ page at the back of your book. Insert the link taking customers directly to the review page. Make it so easy they don’t have to search around for the book on Amazon.
  3. Contact Amazon Top Reviewers. Send a personalized email to each, targeting the people who review books similar to your genre. Wait at least two weeks before following up.
  4. Contact people in your business. This doesn’t include friends and family. Contact professionals in your field who would be willing to read the book with the possibility of leaving an honest review.
  5. Hire a site that specializes in finding honest reviewers for your book. I recommend BookRazor.
  6. Relaunch your book. Add more content, a new book cover, or make it appealing for people to join your relaunch of an existing book. You can relaunch a book as many times as you want.

There are a lot of strategies out there to get reviews for your books, most are legit, and some are not. As an author, make sure you are aware of what Amazon considers to be authentic reviews when it comes to gathering reviews for your next book, and steer clear of anything it considers to be “incentivized reviews”.

If a site promises to get you positive reviews in return for cash, stay away. It isn’t worth it, trust me. Keep hunting and adding reviews to your book.

Book reviews are the secret sauce to adding value and credibility to your work, boosting sales and making your book stick on the bestseller lists. Don’t skimp out on them.

It’s Time for Your FREE Training

One of the easiest and most natural ways to get good book reviews is to write a book worthy of them.

Here’s how you can learn to do that.

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

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What are your methods for getting real, legitimate book reviews on Amazon? Have these techniques worked for you?

low book sales

Low Book Sales: 11 Methods to Give Your Book a Boost & Sell More

You wrote a book for a few reasons…

To fulfill a need in your life and also likely to make some passive income.

Both of which are great reasons to write a book but what if only one outcome is coming to fruition and in fact, you’re not making much—if anything—off the hard work you put into your book?

It can be really frustrating but we can help. After all, that’s part of what we do here at Self-Publishing School.

low book sales

Low Book Sales

Many self-published authors who are doing this on their own may see an encouraging spike in sales early on in their publishing journey.

After their launch, however, they check their stats, only to be let down by the low book sales they see. What happened to this vision of an author who actually made a living from their books?

While it’s challenging, making a full-time income from your books is possible. You just have to have the right system in place.

Our very own coach here at Self-Publishing School, Lise Cartwright, has been able to grow her passive income to over $4,000 per month in sales.

And we want to teach you how to do the same.

Nobody likes low book sales. If you did, you’d never publish a book in the first place but instead, just hoard your books for yourself to read.

But it’s not always just about the money, either. More book sales means that more people are reading your book and changing their lives as a result.

Since sharing your book’s deep purpose is linked to book sales, it’s only reasonable to want to learn how to sell more books.

Plus, we all like to be paid fairly for the work we put into our books, right?

NOTE: We cover everything in this blog post and much more about how to build a platform and maintain consistent book sales in our Sell More Books Program. Learn more about it here

How to Sell More Books

So you did it. You went through the arduous process of self-publishing and now you’re left with more questions than when you started.

Since your focus was on actually publishing your book, you may have overlooked the very important step of making sure it actually sells.

Here at Self-Publishing School, we know what it takes to self-publish and maintain your book sales.

Just take a look at this student’s results with our methods. Jed Jurchenko committed, and made it happen, so much so that he’s now one of our very own coaches, so he can teach new students how to implement these techniques in the same way he did.

increase book sales example

Here’s how you can get rid of your low book sales and actually sell more books.

#1 – Realize the marketing doesn’t stop once you hit “publish”

The best thing for you to do is realize that just because you’ve published, it doesn’t mean the work is done.

In order to maintain steady, continuous book sales, you have to set up a foundation in which you can grow from. This often means marketing regularly in order to keep your book in the limelight.

For example, the more you market your book, the more visitors you’ll get on your book’s page.

Why is this important?

Because the Amazon algorithm uses other user’s information to make sure your book pops up in the “Customers who bought this item also bought…” section, as seen in the example below.

book sales - "also bought" section example

The more people visit your book’s page, the more information Amazon gathers about those users, and this helps your book land in that spot, which increases sales.

#2 – Adjust your book description on Amazon

The description you put on Amazon is much like a short sales letter.

Why should someone buy your book? What’s in it for them? If they’re going to be paying you money, they often want to ensure they’re getting their money’s worth.

Is your Amazon book description written in a captivating way?

This is an example of a strong, powerful book description that helps pull in thousands of dollars in sales per month.

book sales - amazon description example

Here are a few HTLM tips to ensure your book description on Amazon is helping increase your book sales:

  • <br> Create line breaks
  • <em> Emphasize the enclosed text in italics
  • <font> Determines the appearance of the text within these brackets
  • <h1> to <h6> Determines the size of the text (<h1> is the largest)
  • <hr> This creates a horizontal line used to divide sections
  • <li> is used to create lists (it stands for list item)
  • <ol> creates a numbered list
  • <strong> created bolded text
  • <u> underlines enclosed text

If you need more help, we have an entire blog post all about this topic, you can read right here.

#3 – Get more reviews

Reviews are so important for book sales. Not only do they help readers discover if the book is a good fit for them, but Amazon relies on book reviews heavily in order to determine where to rank your book.

The way the algorithm works is to reward authors who are getting consistent, high rating reviews. Meaning, if your book got 50 4 or 5 star reviews during launch and nothing since, it might fall in the rankings compared to a book that has fewer reviews, but had received them on a consistent basis.

The reason for this is because Amazon wants to promote books that are consistently getting sales and are pleasing the people actually buying them.

So it’s your job to get out there and increase your reviews!

Here are a few ways you can work to get more reviews (and we have a whole blog post about this here if you want to head over and read that):

  • Add a section about reviewing the book within your book
  • Host giveaways with a review as one of the criteria to enter
  • Remind people to write a review if they reach out about your book

In order to increase your book sales, getting more reviews is essential. Don’t underestimate the power of a book review.

#4 – Create ads

If you’re willing to invest in your book, creating ads on Amazon and even BookBubs is a great way to increase your sales.

Make sure you’re not putting more in than what you’re making. In order to ensure you’re using the ads to the best of your abilities, check out this post about how to create unique Amazon ads to help your book stand out against the rest.

#5 – Host a relaunch

A great way to help your book gain momentum again is to host a relaunch. This could be just a fun event where you get another launch team together to promote your book, or you could also put out a hardcover copy and host a launch for it.

As of right now, Amazon does not allow printing of hardcover books, but you can use other sources like IngramSpark for your hardcover.

This will bring new attention to your book and when you have more than one version (paperback, hardback, and kindle), you’re seen as more of an authority, which can skyrocket your sales.

#6 – Reassess your keywords on Amazon

Authors need to start treating Amazon like a search engine, because that’s what it is. But in its case, you’re searching for products and not just information, like you do in Google.

Without hitting the right keywords, you can lose out on sales that should rightfully be yours, simply because your book isn’t’ showing up when someone looks for its contents.

Take this, for example.

If you search for the term “be happier” in the “books” category on Amazon, a number of results pop up.

book sales - amazon keyword example

We go into even more details of this in our VIP Self-Publishing course, which you can check out right here.

#7 – Assess your categories

The categories you place your book in can make or break your chances of becoming an Amazon bestselling author!

Do not make light of this.

When you put in your information on Amazon, you’re able to select which categories your book belongs in. These are what’s shown in the example image below.

book sales - amazon categories

We have a blog post covering this topic in much more detail than you can read right here, but we’ll give you the basics for getting approved for more categories:

  • Use Amazon Keyword Selection.
  • Place your categories in strategic places.
  • Contact Amazon.

These category placements are what will attract the right readers and help you become a bestseller – remember that!

#8 – Upgrade your author bio

You want to make sure that people searching Amazon for the types of books you write can find you easily. And sometimes, that means optimizing your Amazon Author bio so others can do so.

Take this example of Joanna Penn’s author bio.

As you can see, she has a few keywords right away in her biography, which can help those searching for authors who cover the same material she does.

book sales - author bio example

Not only that, but she also posts “author updates” to keep her bio fresh. This shows others that she’s active, which can motivate them to purchase from her, since they know she’s frequently available.

#9 – Get book endorsements

Book endorsements are one of the best ways you can place yourself as more of an authority in your field. When others see that your book has an endorsement by someone they deem as highly credible, it can prompt them to purchase from you.

The reason for this is because they already trust the person who is endorsing you.

Since they may not have heard of you before, they might feel less inclined to purchase from you.

But having a book endorsement from someone they trust will help calm their qualms so they purchase.

Take this example of a book endorsement by one of our students, Cloris Kylie, and her book Beyond Influencer Marketing.

low book sales - endorsements example

#10 – Land interviews

Interviews are a powerful way to get your name out and show people just how much you know about the topic you’ve discussed.

Whether this is an in-person interview, like one of our youngest students, Emma Sumner as she discusses her book, The Fairies of Waterfall Island: The Search for the Missing Crystal, or an interview on a podcast, you can only benefit from allowing others to ask you questions about your book.

Because you’re leveraging someone else’s audience, you can increase your book sales from those who may not have been able to find you or your book through other means.

#11 – Be consistent

Overall, the best thing you can do for you and your low book sales is to be consistent with your methods of marketing.

As scary as the term “marketing” can be, there are many ways you can up your exposure in order to increase your book sales.

Our most successful students are those who put in the work and remain consistent in their efforts to sell more books.

What’s to do Next

Are you ready to increase your low book sales and turn your passion into consistent passive income?

We’re ready for you!

Join Chandler Bolt at his FREE Webinar Training as he reveals the exact tactics and strategies he used to write and publish 6 bestselling books in a row – and how he used them to build a 7-figure business in less than 2 years!

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How are your book sales? Do you have any methods not mentioned here that have resulted in a spike in sales for you?