Speaking Engagements: Your First Gig as an Author self-publishingschool

Speaking Engagements: Your First Gig as an Author

Once you’ve done the hard work of writing and publishing your book, it’s time to consider getting some speaking engagements so you can spread the word about your book’s message. As an author, it’s highly possible you’ve convinced yourself that speaking in front of an audience simply isn’t for you—after all, you’re a writer, not a speaker…right? That’s not exactly true.

While the walls of publishing are coming down, and there’s never been a better time to become a published author, this means there’s an awful lot of competition. The authors who are willing to put themselves out there—whether in the form of speaking gigs, media, or other in-person appearances—have the best chance of standing out from the crowd and grabbing the attention of book buyers.

Speaking Engagements: How to Land Your First Gig as an Author

We’re not saying it can’t be nerve-wracking to stand up in front of a crowd. That’s why we recommend starting small, saying “yes” to multiple opportunities, and getting lots of practice. This isn’t a one-and-done proposition if you truly want speaking to become an effective piece of your “professional author” repertoire.

So, how exactly should you land that first speaking engagement? Read on for our ten tips, and you’ll soon be writing your notecards for your debut talk.

1. Start Local

Conferences are a natural place for speakers of all levels to take the stage. However, don’t feel as though you have to limit yourself to formal settings to find speaking engagements. Any group where your desired audience gathers can provide a chance for you to speak.

You could speak to students, to religious organizations, women’s groups, at your library, local business associations…the list is endless! Look around your own community and make a mental list of all the places where you might ask to speak. 

2. Speak to Your Niche

If your book is geared toward a specific niche, explore related groups. For example, if your book is a memoir about overcoming an obstacle—such as domestic violence or cancer or another illness—you could speak to a support group. If your book is about productivity, then seek out entrepreneurs’ groups or the chamber of commerce.

If you’re a nurse, and you’ve written a book about health care, then hospitals are a natural place for you to speak. If your story relates to a specific sport, then hit up the closest sport teams. No audience or venue is too small or informal for your first “official” speech.

3. Find a Natural Connection

While we do recommend starting small and local, look even closer: make sure the group you choose will actually be well-served by hearing your message.

Look, there’s nothing worse than standing in front of a crowd that’s bored, or worse—hostile—because you’re wasting their time. There’s an easy way to warm up any crowd, and that’s to have something in common with them. You want your first speaking engagement to be closely related to your book and your book’s message. If your book is all about the stressful life of a lawyer, then you’re not going to want to speak to a group of airline pilots.

For your first speaking gig, your goal is to find an audience that will benefit from your book’s message. Ideally, you want to find an audience you naturally connect with, because that connection will make you more relaxed and authentic, which will result in a better speech.

4. Build Excitement

If you’re not quite ready to beat the bushes in order to grab your first speaking engagement immediately, then consider building up some excitement first. We authors share a common goal: to get our target readers excited about our book’s message!

How do you do that? The good news is the Internet makes building a virtual audience fairly easy these days with consistent effort. You can establish a following of readers through your website, through online forums, via social media, and by writing blog posts, both your own and by writing guest posts for others. Use all of these types of content to build your audience with the goals of increasing book sales and finding your first speaking gig.

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5. Hone Your Skills

Think of informal ways to practice your speaking abilities with the goal of scoring a “real” gig. You can produce videos on your book’s subject, join podcasts, and seek out online interviews to share your voice with the world, gain exposure, and get comfortable with your talking points.

By showcasing your speaking talents, you open the door to an invitation to speak in a more structured setting. Plus, you get great practice speaking about your book’s message before you have to stand on a stage in person.

6. Attend a Writer’s Workshop

A great way to get the inside scoop is to meet other authors and pick their brains about their speaking process. How did they find speaking engagements? What are their best speaking tips? What fees do they charge? Meeting other writers gives you a broader network to use as resources on all topics that impact authors—not just the nitty-gritty of drafting books.

7. Speak at an Industry Event

These fact-based speaking engagements are perfect for non-fiction authors. Whether your industry is blogging, healthcare, law, plumbing, or real estate, it’s likely you can find a conference about it. The exact nature of the industry doesn’t have to mirror the topic of your book. Instead, you can focus your talk on skills that can help people in that that industry. For example, if your book is about productivity, you can create a talk that’s focused on how your audience can adapt the productivity lessons found in your book to suit their particular industry.

8. Aim Low (at First)

You first speaking engagement probably won’t be a Ted Talk, and that’s okay! The first time, in fact, you may have to volunteer your time to speak at a pretty tiny event. But as the saying goes, you have to walk before you can run. Just keep taking steps toward bigger and better events. With each new speaking gig, your resume will grow—along with your confidence! 

9. Practice Makes Perfect

Write a speech today, and read it to yourself daily—before you even have speaking engagements lined up. You want to be able to handle a speaking engagement that’s the very next day if someone called you out of the blue. Once you’ve taken the time to put together your speech about your book, you’ll notice ways to refine it and improve on it day after day when you practice like you’re speaking in public. What way when the times comes, you’ll be ready to shine.

10. Say YES!

When you’re offered your first speaking engagements—take it! Even if it gives you butterflies or if it’s not the “perfect” fit for your brand, you need to be open to invitations when you’re just starting out. You’ll gain valuable experience, polish your skills, and get your book’s message out there to the public. All good things!

Get started now on finding your first speaking gig. No matter the size of your audience, you’ll gain exposure for your message, while achieving the unparalleled life experience of speaking about your passion.

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!

How to Write a Book

How to Write a Book

If you’ve ever tried to write a book, you know how it goes…You might stare at a blank page for 5 minutes, but it feels like hours. So you stand, stretch, and brew another pot of coffee. Surely, once you’re refreshed, the words will flow out of you. But first, it’s time to check Facebook. And then it’s time to watch your favorite TV show.

The following week, a friend asks how your book is coming, and you think, “Book? What book?”

There are plenty of reasons why writing a book puts most writers directly into procrastination mode. Maybe you’re just not sure how to get started. Perhaps spilling your guts onto the page for the world to see makes you want to run far away from the nearest computer. Or maybe you’re insecure about the quality of your writing, and you’re afraid of getting slammed by negative reviews. Or even worse: what if nobody buys your book and all your effort is wasted?

How to Write a Book in 30 Days

Take a deep breath (but no more coffee, you’ve had enough.) Just remember that all authors have been exactly where you are right now, at the beginning. Each and every author—from Shakespeare to Whitman to Grisham—all began by staring at a blank page. You’re in illustrious company!

I’m here to help. This IS something you can do, you just need to know the steps to get there. You can—and will—write your book in 30 days. I’ve got you covered on all aspects of getting started. Read on and crush your fear of writing and publishing your book.

The More You Write, the Better You Get

From the terror of the white screen to a completed book in 30 days—how is that even possible?

Practice, my friend.

You may be thinking, “I’m not even that good at writing.”

I repeat: practice.

As with anything we learn, writing is a skill to be honed over time because it requires practice to master. Letting go of this idea that you’re not good enough will help you make the mindset switch from “I Can’t!” to “Let’s Get This Done!”

When it comes to writing, the more you do it, the better you’ll get.

Purpose Driven Writing: What’s Your WHY?

Before you open your laptop and start day-dreaming about which professional photographer you should use to take your best-selling author headshot, you need to answer one question.

Why do you want to write a book?

Solidifying the purpose fueling your book will carry you through the sometimes difficult process of writing, and ultimately, the publishing and marketing process.

Ok, you’re thinking—”I’ve got this, I want to write a book to feel important!” Interesting thought, and feeling important may be a byproduct of becoming a published author.

That said, feeling important isn’t the same as your purpose—your WHY. Feelings are fleeting, whereas a purpose is a deeper, intrinsic motivator which will keep you burning the midnight oil to power through Chapter 23 when the rush of feelings have long dissipated.

While thinking of your own purpose, you may consider why other published authors have taken the leap to write their own books:

  • Authority: To build credibility.
  • Money: For financial gain or business success.
  • Grow a network: To meet and connect with others in the industry.
  • Passion project: To share an empowering story for the greater good.

Authority, money, networking, and passion may resonate with you; one of those might be your purpose. Or, your purpose may be something completely independent from this list. There are no wrong or right purposes for writing a book. Your WHY will be unique to you.

Sandra Bass Joines, a member of the Self-Publishing School community, wrote on Facebook about finding the WHY behind her book, and how it helped to fuel her creative process.

Sandra writes, “Having just gone through a pretty nasty spine surgery, I decided to write about that topic, although I questioned what I had to offer. After struggling through mind mapping and outlining and writing about 10,000 words, I still did not know why I was writing the darn book.

“I am a person who needs to know not only the what but also the why, how, when, where…all of it. Drove my teachers and parents crazy. Sitting in the waiting room before a follow-up appointment with my surgeon, I overheard two women talking. It was apparent that both of the women were recovering from surgery. One woman had legs and feet that pretty much resembled those of an alligator. She was telling the other woman how she had asked her husband to put lotion on her feet and legs, but he never got around to it, and she was so tired of not being able to do things for herself. The other woman agreed.

“Having discovered a method of putting lotion on my feet and legs without bending and therefore preventing pain, I asked the women if I could share something with them. So, sitting in the waiting room, I began to show these two women my method. Soon, there were others who were standing around. When I saw the surgeon, he smiled and said that he understood I was conducting classes in his waiting room.

“Well, the light went off. I could help people. I could write a book. I could share how I prepared my home and found efficient ways to take care of myself that helped relieve my caregivers of their duties and reduced my pain and stress.

“I went home, tossed my 10,000 words and started over. I had a why to my what. I had a purpose. And I think that is the secret. If there is a purpose, there is a book.

“Now, I have a book that has been through the formatting stage and it is almost ready to start its life, and I feel it will actually help many people.

SPS [Self-Publishing School] works. It is an awesome program. My comments to you new folks, find your why and follow the program. The rest will come. Best of luck to all of you.”

Once you’ve honed in on your WHY and your purpose, let your purpose help focus your writing. By keeping your purpose at the forefront of your creative process, you’ll make the writing process quicker and smoother than you thought possible.

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Excuses Be Gone

You’ve figured out your WHY and articulated your unique purpose for your book. And now, let the excuses begin.

When there’s nothing standing in your way, it’s sadly typical to start letting excuses become the obstacle to your success.

It’s worthwhile to address some common excuses so many of us make to prevent us from writing. Once you’ve cleared out the cobwebs and smashed those mental roadblocks, you’ll be better prepared for the writing process ahead. Getting your mind ready is one of the first steps to producing valuable work.

Excuse #1: I don’t know what to write.

You have a story. In fact, you may be pleasantly surprised to find as you write that you have more than one story and you’re having a tough time narrowing down the content.

Your first book should be about a topic you’re comfortable with. You can literally write a book about anything, so go with what you know. Start by brainstorming and let your thoughts run free.

Excuse #2: I don’t have enough time.

Today, we’re all busy. Writing a book takes less time than you think. Find an hour a day you devote to something mindless—social media, video games, internet, or TV—and start writing. You’ll amaze yourself at how an hour per day adds up to something productive!

Excuse #3: Good writers spend all their free time reading.

You might actually need to cut down on reading, at least temporarily, in order to give yourself time to write.

Besides, you don’t need to be a literary connoisseur to write. Your writing style is your own. As you write, you’ll find your natural voice; in fact, trying to emulate another’s style or tone will stifle your own process.

Excuse #4: I’m not an expert.

According to Google, the definition of an expert is “a person who has a comprehensive and authoritative knowledge of or skill in a particular area.” Do you know a lot about a certain topic? Congrats, per the above definition, you’re an expert!

Excuse #5: The first draft must be perfect.

A draft is a work-in-progress, and the goal is simply to get it on paper. A draft will have mistakes and that’s okay—that’s what the editing process is for.

As Facebook CEO Mark Zuckerburg said, “Done is better than perfect.” If it works for a multi-billion dollar company, it should work for your first self-published book.

Shedding these excuses should help get you into a positive frame of mind for the writing process.

Setting the Stage: Get Ready to Write

The day is here, the day that sets you on the path toward becoming a published author. How exciting!

We’ve talked about the WHY and obliterated your excuses. It’s time to start your prep work. Before words make it on to the page, you need to focus on three prep elements: planning, time, and environment.

Plan When You’ll Write

Without a plan, it’s too easy to let your book writing goals get pushed to the background, eventually fading into the soft mist of someday. Don’t let your book end up in the dream graveyard. To realize your end goal, you need actionable steps to follow. Here are three steps to follow so you can create your own customized book writing plan:

  1. Plan writing sessions using your calendar. Assess what’s going on in your life in the next 30 days. Block out when you can write, and when you can’t. It’s common for new writers to set unrealistic time goals, which in turn generates stress when it’s impossible to meet those arbitrary deadlines. You want to stay realistic. Thirty minutes (or even 5 minutes) spent writing is better than nothing, so resolve to make it happen and find the time.

Look at Laura Bennett, a Self-Publishing School student. She was working full-time, running a business, and working on her Master’s degree—busier than most people—yet she found the time to write her book Live Your Dream: How to Cut the Crap and Prioritize Your Purpose in two months! If Laura could make it happen, writing a book is certainly an attainable dream.

  1. Choose the time of day you plan to write. You might decide to get up early and write before the obligations of your day crowd out your writing time. But if you’d win the gold medal in the Olympic Sport of snooze-button slapping, then choose a different time or make sure you get to bed earlier so you’re fresh in the morning.

If your evenings are free, but by then your brain is mush and all you’re good for after a long day is sinking deep into the couch cushions, again, choose a different time or rearrange your schedule so you aren’t so burned out in the evenings.

Alternatively, you can grab some time on your lunch break, or sneak small blocks of time into your workday, such as when you’re transitioning between activities, or waiting for a meeting to start.

Whatever time of day is convenient for you, stick with it so that it becomes a predictable part of your day so that you can establish a writing habit.

  1. Set a deadline for your book-writing project. Setting an end date forces you to stay on schedule and keep the forward momentum going. How do you choose a deadline when you have no idea how long the book-writing process will take? Writing a book takes far less time than you might think!

Self-Publishing School recommends writing until you hit a word count of 500-1,000 words for the day. As long as you commit to one hour (or less!) each day, you should be able to reach that goal. After 30 days of daily writing sessions, you will have completed a 30,000-word draft.

If that schedule doesn’t work, then commit to a time period and a daily word count which does. It’s okay if that’s 15 minutes per day. The ultimate goal is your rear end in the writing seat for that allocated period of time each day.

Share the end date of your first completed draft with others so you have extrinsic motivation to keep moving toward that finish line. It’s a good idea to choose an editor for your book and schedule when you’ll have the completed first draft of the manuscript in that person’s hands. That way, if you’re tempted to flake out and put off a writing session, that looming deadline can help keep you going.

Create Your Writing Environment

The “best” writing environment is going to be personal to you. We all work well in different settings, so with that in mind, consider these general guidelines to boost your productivity.

  1. Minimize distractions. Laundry, kids, the dog that wants to go for a walk, email—nope, not during your writing time. Focus on your writing, and the rest can wait. Some like to escape to a coffee shop because the buzz from the crowd and the caffeine keeps their fingers flying across the keyboard.
  2. Choose a comfortable work space. Once your tush is planted firmly in your seat, you don’t want your physical discomfort to detract from your creativity. Pick a spot that’s not so comfortable you’ll fall asleep, but comfy enough to keep you typing for the duration of your allotted writing time.
  3. Pick your favorite background noise. Find your happy ambient background. Whether that’s total silence or Pandora’s Party Music, we each know what background noise keeps us focused. Consider some meditation music with binaural beats to get you in the zone. Again, some people find heaven while writing at a coffee shop, while others find the chatter distracting.

You might experiment to find the writing environment that allows you to focus and write freely. Bottom line: Find the writing environment that makes you comfortable, and go with it. Once you find the best creative process for you, you’ll even look forward to writing!

Strategic Writing Methods

Now we’re on to the actual writing (finally!) Without further ado, let’s look at 4 detailed strategies to make writing your book as productive and painless as possible!

1. The Mind Map Method: From Brain Dump to Book

First, create a mind map—basically, a brain dump—based on your book’s topic. Start your mind map by writing your intended topic in the center of a blank sheet of paper. From there, use lines and words to draw as many connections from that one topic as you can. Your mind map allows you to write in free-form, while diagramming any connections your brain makes to lend structure to your writing.

Once you’ve exhausted the number of topics in your mind map, it’s time to outline. Use the ideas and connections generated in your mind map to create a clear outline for your writing, chapter by chapter.

And finally, start writing. That’s it!

This method should work for you if you like to plan ahead. This method may also appeal if you’re not tech-savvy, since the “old-fashioned” free-hand mapping concept might allow more creative freedom than you’d find behind a keyboard. The ultimate outcome of using this method is the generation of plentiful topics and free-form thoughts.

2. The Sticky Note Method: Collect Your Thoughts

Instead of using the mind mapping structure, this method uses sticky notes to form an outline. For about a week, carry around sticky notes and write down anything and everything that crosses your mind regarding possible book topics.

When the week is up, organize all of your sticky notes in your workspace into sections and themes. Then, organize these themes into the patterns that would make sense in the context of chapters. You can then elaborate in areas where you notice missing pieces to the puzzle, and use all of the material you’ve gathered and organized to create an outline.

This method may be helpful if you’re struggling with the notion of committing to writing a whole book, since it lets you break down the process into manageable pieces. The ultimate outcome of using this method is deeper thinking and clear, concise organization of thoughts and patterns.

3. The Speaker Method: Write a Book Without Actually Writing

This method gives you two options to start your outline process: either mind map or sticky note. Once you’ve organized these thoughts into an outline, you’ll then use a transcription app or device to record your spoken words to create your book draft.

This method works if you’re a strong speaker, and you prefer speaking to writing. The ultimate outcome is that you can create your book draft as quickly as possible, with no actual writing on your part. Writing a book without writing—clever!

4. The Transcription Method: Record, Then Write

The first step to this method is to organize your brainstorming and outline using, again, either mind mapping or sticky notes. Then you’ll speak your first draft aloud into a recording app or device, which you’ll then transcribe yourself into written copy. This differs from “The Speaker” method because, instead of using an app or service to transcribe your words, now you’re the one transcribing and typing the written draft.

Why would you bother taking that extra step? For those of us who have tons of ideas but can’t winnow them down or organize them cohesively by speaking alone, this method can help us get the words out, and then decide what to toss once we hear the playback.

This is also a method to consider if you’re struggling with stagnant writing and need a fresh way to spice things up.

Pick the strategic method that speaks to you and your process, and get started on that book!

Overcoming Writing Challenges: Solutions to Common Problems

It’s not a matter of if, but when you’ll face adversity during your book writing process. Most commonly, writers struggle with getting a manuscript finished in a reasonable length of time; or they’re making no progress whatsoever when faced with a dreadful case of writer’s block. Here are cures for both issues.

How to Write Faster

Writing faster means getting to publication—and to profits—that much sooner. Try these pro tips to maximize your daily word count.

  • Flex your writing muscles each day. The more you work, the more efficient you’ll get. Create your writing routine and stick to it!
  • If you get stuck on a particular section and stop making progress, find a different part of the book that appeals to you today and write that section.
  • Planning and research can be necessary—or a method of procrastination. Limit your prep work to a reasonable timeframe so it won’t preclude you from writing. Use a timer if it helps you stay on track.
  • A partner to hold you accountable to the goals you’ve set for yourself can keep you on track. Set up weekly meetings to review work and cheer each other on.

How to Beat Writer’s Block

Writer’s block can rear its ugly head in many ways. For some, blocked means no words at all, while for others, it means trying to nail down a functional draft in the midst of a tornado of swirling ideas. For an unfortunately high number of people, writer’s block is a symptom of a paralyzing fear of others’ opinions. The harsh reality is, if you write, at some point you’ll be on a first-name basis with a bout of the block.

5 Way to Beat Writer’s Block:

  1. Circle back to your mind map or outline and see if there’s useful info that sparks fresh inspiration. Sometimes it just takes looking back at the bigger picture to remind you where you’re going with your draft.
  2. Change up the physical way you’re writing; sometimes a simple shift can boost creativity. If you use a laptop, put pen to pad. Try some new music, a new location, or new beverage to sip at your desk.
  3. If you find you start writing slowly and warm up as time goes on, allow adequate time during your writing sessions to get the creative juices flowing.
  4. Review what you wrote the day prior to refresh your memory.
  5. Talk it out. Sometimes a quick conversation with yourself is enough to work through writer’s block. Or call a friend and bounce some ideas off them if you’re truly stuck.

Now that you know ways to work around common writing challenges, there’s no excuse for throwing in the towel when the going gets tough. Keep pushing forward and you’ll be printing out the last page of your book before you know it.

Keep Going: You’re Almost There!

Now you know not only how to get started writing your book, but how to complete your book project in a mere 30 days! Remember to keep your WHY at the forefront of your mind, and you’ll be able to crush any and all obstacles that get in your way. With just a little bit of time and a lot of determination, you are on your way to being able to officially call yourself an author.

Book Marketing: How to Skyrocket Sales of Your Book self-publishingschool

Book Marketing: How to Skyrocket Sales of Your Book

Writing a book doesn’t guarantee that your book will sell. Even if your book is the next Great American Novel, if it doesn’t get into the collective consciousness of the public, it won’t be a success. That’s where book marketing tactics become indispensable.

Marketing takes planning, organization, and consistent action; it’s work. But the good news is that marketing your book is also about connections and relationships, so it can be fun. You’re the only person who knows your book from cover to cover (pun intended), your backstory and reasons for writing, and who your ideal reader is. It’s just a matter of putting a plan in place to connect with your intended audience and share your story.

We’ll walk you through play-by-play sales and marketing steps so readers find your book and buy it. Book sales = profits for you. You deserve to enjoy the fruits of your labor!

Don’t Launch Your Book Without a Book Marketing Plan

Before you launch your book, you’re going to need a plan. We know, we know…you’ve put a ton of effort into writing and editing, and getting your book ready for publication. Adding another layer of “work” to the calendar may not sound like the most appealing idea.

It may be possible to launch your book without a plan, but it’s not wise. Here’s why: If you launch without a marketing plan, FAR fewer people will read your book. This is going to hamper the success of any books you plan on publishing in the future. If you dream of making a career as a writer or if you want your book to help you reach other lifestyle goals, a book marketing plan is an essential key to your success.

Want my best Done-For-You Plans to finish your book faster?

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Click here to learn more now!

The good news is, you’re not doing it alone. Your book marketing launch team is an indispensable part of the successful marketing of your book.

A solid strategy to market your book and a solid team behind you can lead to more sales, more readers, and more network connections. Are you sold on the value of having a marketing plan in place before you launch your book? Good, we thought you’d heed our words. Let’s get started!

Create a Book Marketing Launch Team

Your book marketing launch team is a dedicated, hand-selected group eager to make your book launch triumphant. Your team will donate their time, skills, and networks. Having a strong team in place should reduce your stress, take some PR pressure off your shoulders, and expand the valuable skills and personal and professional networks at your disposal. Wow, right?

How do you get started putting together a team like this?

  1. Who? First, look to your book’s message to help you brainstorm about potential launch team members. Who are the people who care deeply about your message and want to spread the word? Next, think about those people who care about you, both as a person and as an author. Finally, think about those who you know would welcome the chance to be part of something exciting, like your book launch.

There you have it, how easy was that? You’ve made a mental (or actual) list. These three facets of people are those who you should reach out to as prospective book marketing launch team members.

  1. How? You might be wondering how, exactly, your launch team works to promote your book. It’s not just one action; your book marketing launch team is going to use a multifaceted marketing approach.

Marketing tactics may include:

  • Sharing a link to your book on social media
  • Mentioning your book to others who would be interested in your topic
  • Reviewing your book on Amazon
  • Downloading your book from Amazon to boost numbers
  • Reaching out to bloggers or other media
  • Helping out with your webpage or social media accounts
  • Creating sellable products
  • Establishing a Goodreads page
  1. Why? Each member of your launch team will have their own unique “WHY” for joining, based on their own motivations and goals. Some may love you and want to support you (Hi Mom!). Some want to share your book’s message because it resonates personally with them. Others may want to author a book of their own, and being part of your book marketing launch team can provide them with vital experience.

Regardless of the overarching reason, most people are altruistic. They want to help, and would consider it an honor to be asked. When you reach out to potential team members, that you’re not asking them to work for “nothing” — you’re providing experience, connections, and a community.

Creating your Book Marketing Launch Team: 7 Simple Steps

If you use your team’s talent and communicate well, there’s nothing your launch team can’t accomplish! Read through these 7 steps to get started:

Step 1: Size

The first step is to determine the projected size of your book marketing launch team. The one determining factor for how many team members you ultimately end up with is the size of your following, since this will be your recruitment pool.

“Your following” is those interested in you, your book, and your products. This may mean five of your lifelong friends. Others involved with businesses or big organizations may have connections in the hundreds. There’s no right or wrong number. Generally, if you have a smaller following, strive for a launch team of 10-50. Those with hundreds in their network can aim for 100-250 team members.

You may be thinking, “What if I don’t have a following?” If that’s the case, it’s time to build your own. Look at your personal inner circle—family, close friends—then branch out to their connections, families, and colleagues.

Now look at your outer circle, such as those from school, college, or your first job. Consider acquaintances—parents at your child’s school, fellow dog owners at your vet, women in your yoga class. Even though you may not know these people well, you may be pleasantly surprised to find they’re inspired by your book and would be eager to share it.

Once you’ve done the mental exercise of thinking of your following, your inner circle, your outer circle, and their inner and outer circles, you should have a plethora of potential launch team members!

Step 2: Recruit

Now that you’ve determined your potential recruitment pool, the second step is to initiate contact and gauge their interest level. If you detect some interest, propose they join your launch team. The most important lesson to consider about your book marketing launch team is that QUALITY trumps QUANTITY. You don’t want a group of people who give you lip service but aren’t actually committed to helping you. One top-quality, dedicated team member trumps a handful of mediocre ones.

Begin recruitment with an email to your followers. Describe your book, give clear expectations about the team, and share your selection process. At a bare minimum, you should require that each team member read the book and write a review on the date of your book’s release.

How do you pick top candidates for your team? Create a simple application process. This meets three goals: 1) It makes your chosen team feel exclusive. 2) It lets you screen candidates for sincerity before you share your book’s secrets. 3) It sets a precedent that your launch is serious business. To sweeten the recruitment deal offer perks, like a free signed copy of your book or inclusion in the “acknowledgments” section.

Send out your application at least a month prior to your launch date, and give applicants one week to apply. Suggested questions to include:

  • Why are you interested in supporting my book?
  • What part of my book speaks to you?
  • What specialized skills can you contribute?
  • What’s your available time commitment?
  • Who are influential people you can reach out to?
  • Why would these influential people be interested?

Step 3: Establish Communication Style

Here’s the secret to a successful book marketing launch team: Effective communication.

When you send out applications to your potential team, make sure it’s from the email address you’re going to use. Communicate frequently to keep your team engaged and to share weekly tasks, progress, and innovative ideas. Strive for one email per week in weeks preceding launch, and ramp up during launch week.

You’re the virtual team coach, so think of ways to boost morale and build rapport. Inspiring quotes, fun contests, and goofy photos can keep energy high and build vital connections.

The idea of sending tons of email may be odious. Keep yourself on track by pre-writing emails that you plan to send, then save as drafts.

Create a private Facebook group and use this as home base for your team. Set the tone for your Facebook page by posting “Dos and Don’ts” and aim keep the conversations focused and positive. Use this Facebook group to engage, share ideas, and post feedback.

No matter which mode of communication you’re using, remember people like to be treated well—not like grunts thanklessly doing your bidding. Always make sure your team knows how grateful you are for them and their dedication!

Step 4: Welcome Video

While you’re waiting on applications, use the downtime to record your welcome video. Your welcome video should accompany your acceptance email, and be added to your team’s Facebook page.

In your video, first congratulate your team for being selected and express gratitude for their help. Then, detail your expectations, your unique mission for writing your book, and why you want to share it with as many people as you can.

Step 5: Book Marketing Launch Team Assignments

Facebook will be the most effective way to dole out weekly team assignments. Some tasks you may ask for help with:

  • Read your book and offer feedback
  • Reach out to bloggers and industry influencers
  • Promote the book on social media
  • Buy the book on launch day
  • Write a review

Step 6: Utilize Talents

Some of your team members will be go above-and-beyond for you, since some will have the ability to spend more time helping out. These people will be key in your launch and you want to make sure they know just how awesome they are.

Write a post during introductory week and ask the following:

“Would anyone like to go above and beyond (more than you already have)? If you have any special talents or connections you’d like to lend towards my book launch, please comment on this post and let me know. I’m looking for ways to help spread my book’s message to a wider audience.”

Step 7: Have Fun and Say “Thank You!”

Your launch team has committed weeks of their time, energy, and talents, so make sure you let each and every person know how thankful you are! Hand-written notes are always a heartfelt touch, while group thank you’s and individual acknowledgments are also appreciated.

Make sure to make each person on your team feel valued and appreciated for their efforts.

And most importantly, let them know how to get your book for free (or at least at a deep discount)! Which brings us to…

Pricing Your Book

To find out how to price your book for success from the start (and in the long run), read Book Launch—but don’t despair—I’m going to let you in on some big secrets that will allow your book to soar up Amazon’s charts. Believe it or not, pricing is a key reason some books make it big and others flop.

The right pricing at the right time is how you’re going to reel in some big sales. If you’ve already got a sizable audience, then Self-Publishing School recommends launching your book for $0.99, and then increasing the price to $2.99 or higher after about a week.

That’s all well and good if you’re an established author or if you can market to a large social media platform or email list. If you’re just starting out, like most first-time authors, then it’s a good idea to use Amazon’s Free Book Promotions for your book launch. You won’t get paid any royalties by putting your book out there for free, but it’s a successful strategy in that Amazon will support your book sales by featuring your book on other author’s book pages, and potentially even by advertising your book by email. This increased exposure will lead to more sales once the price of your book goes up.

Towards the end of your free promo, switch your book’s price to $0.99 to keep your sales momentum high for the following week. Then slowly inch the book up to your targeted price a dollar at a time for 5 to 7 days—first to $1.99, then $2.99 or higher—until sales begin to slow.

Beyond Pricing: Getting Readers to Your Book

All marketing—no matter which market or industry—is fundamentally about people and making connections. Part of pitching your book will be figuring out how your book relates to your readers and how they will benefit from it. Aside from pricing, what’s the motivation to buy?

Each of the below marketing strategies should allow you to build connections, while also shedding light on what motivates your readers. Knowing your audience will be key to marketing to them and driving sales.

You’re building your author platform and brand from the ground-up. Luckily, there are, literally, thousands of ways to garner attention and build publicity. Choose just a one or two natural fits within your book and take the opportunity to invite your reader to connect with you and your brand. Then give readers the call to action and the URL to find you.

Free Author PR

As a new author, the opportunities for FREE promotion options are virtually limitless. The key is reaching out and putting your name and face out there before your new biggest fans! It takes a little effort and coordination to make this happen, but the pay-off will be worth it. Here are 5 ways to capitalize on free PR:

  1. Interviews and Press. A radio or podcast interview can introduce you to new readers. While this may sound intimidating, with preparation you can pull this off like a pro, after all YOU’RE the expert on your book. Look to local colleges, podcast hosts, or Internet stations for interview opportunities. Hosts love to interview up-and-coming authors, so you may be surprised at the many offers that come your way when you reach out.
  1. External blogs. Seek out other blogs in your book’s genre and ask the blog owner whether you can write a guest post. Guest blogging is a win-win for the new author: it gets your name out there, improves your SEO, and keeps your writing skills sharp—there’s always another book around the corner, as long as you keep writing.
  1. Inbound links. Set up a Google Alert so you can be notified about where your name and your book show up online. If someone gives you good feedback or a stellar review, reach out and thank them. You might ask them to link to your book, if they didn’t already. You may make a connection which can help in the future.
  1. Speaking and Appearances. Schedule an event where you can sign and read your book. You can answer Q & A and get your readers excited to meet you and read your work. Indie bookstores, libraries, and colleges are good places to get your face out there and meet new readers.
  1. Book Clubs. Local book clubs are another goldmine of new readers; you already know they like books! Find and connect with these groups. You can offer to attend a meet-and-greet meeting and hand out copies of your free signed book. There’s nothing people like more than free gifts, so you’ll earn some new fans for your efforts.

You can also get your book listed in Facebook Groups and other groups dedicated to readers. There are also paid lists, such as, Buck Books, that can reach tens to hundreds of thousands of readers. We teach Self-Publishing School students what lists are out there, and which ones are the best to use. You can also read more about that in Book Launch.

When it comes to marketing your book, experiment and evolve to keep pace with the shifting wants and desires of your readership. No matter which marketing tactics work best for you, choosing a few key strategies and executing on them regularly is crucial to increasing book sales. Use our tips to find and connect with readers, and you’ll be well on your way to success.

Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!