Lessons Learned from the Secret, Chicken Soup, Abundance Now, and A Guinness World Record Setting Book [Lisa Nichols Interview]
Lisa Nichols is one of the world’s most requested motivational speakers. A media personality and corporate CEO, her global platform has reached and served nearly thirty million people. Lisa began her career as a struggling single mom on public assistance and now is a millionaire entrepreneur. Lisa’s courage and determination have inspired fans worldwide, bringing breakthrough to countless audiences as they discover their own untapped talents and infinite potential. In Lisa’s interview with Chandler during the Self-Publishing Success Summit, Lisa shared her lessons learned from the Secret, Chicken Soup, Abundance Now, and even a Guinness world record setting book!
Her story is truly an inspiration, as it shows with hard work, anyone can find success.
Speaking and Writing Go Hand in Hand
Lisa says your first mistake is sitting back and waiting. Seeing your dream come to fruition only happens once a lot of hard work has gone into the process. Speaking and media are a huge part of the writing business, but how do you get your first speaking gig? How do you appear on your first TV interview? Lisa says to go small first – aim for regional media. Call and send them the press release you put together and don’t forget to include some type of video of yourself!
Write and Don’t Worry About Grammar
In school, Lisa was publicly humiliated by teachers who told her she was either the weakest writer they knew, or the worst public speaker. Today, she has proven these teachers wrong. However, Lisa had to overcome these fears and find out for herself that she is indeed a great storyteller, as well as a phenomenal public speaker. Her weakness is grammar, and she would be the first person to tell you this. But there is an easy fix for this and it’s called getting an editor! Lisa stresses the importance of writing and getting your message out while not worrying about the grammar. That can be fixed later. For now, focus on the writing!
Hold Fear in One Hand and Passion in the Other
As mentioned, Lisa had a lot of fear to overcome on her road to becoming a traveling speaker as well as a writer. She said she did not wait for her fear to dissipate before starting her journey. Rather said, “I held my fear in one hand and my passion and conviction in the other hand, and I just jumped anyway!” She worked through her fear, focusing on what she was writing rather than what might stop her. Lisa is a great storyteller but she knows sometimes telling herself stories of “what ifs” is what holds her back. “Fear is us making up a story about what we think might happen in the future.” Instead, she tells herself the positive what ifs, and focuses on her writing. After all, she says, “Momentum dissipates fear.”
Don’t Hide Behind Your Book
Take advantage of the different forms of connectivity that are available. Social media, videos and interviews are all resources that should be taken advantage of! Audiences love hearing about what Lisa fondly calls “your dip.” They want to hear how you rose from the ashes. People fall in love with your dip because your audience knows you are the right person to teach them. If you experienced lows in your career, or dips, they know they are not alone. This provides a stronger relationship between the success of the speaker/writer and the one who is still aspiring to be successful. Today’s currency is all about relationship and making these connections is vital.
Talk About the Pages Not Just the Book
Speaking more about the content on specific pages of your book provides a type of realism to your book as well as credibility. Simply talking about the book itself may draw readers in, but talking about the specific pages and the personal quotes will capture audiences. “Books are an amazing contribution to society because it allows people to learn from you, be touched by you, and be inspired by you while you’re doing other things.” Why not go all the way and get personal by naming what page number the story came from? Lisa said she literally has readers stop her to ask what page she is speaking from. This is an amazing way to build those reader relationships!
Personality is Everything
While you are in conversation with readers let your personality show through. Readers are drawn to authors who are transparent, real, and unafraid to share their “dip” stories. Energy gives more essence to what you are talking about as the passion behind the writing comes through. If you aren’t very extroverted, no need to worry! Some readers are drawn to quieter authors. Being yourself will take you much farther down the road than pretending to be something you are not. And really, who wants to build a career from a false identity?
As a parting tip Lisa says, “Everyday get up, pray and ask God to get you out of your own way so the world can be blessed by who you are.” Your message does not belong to you. It’s supposed to come through you to inspire those around you. You may have fears battling against what inspires you, but hold those fears in one hand and go after your goals with the other. If Lisa can go from “the weakest writer” to a bestselling author, what is stopping you?
If Lisa can do it, anyone can do it!
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