Using Blog Posts & A Crappy First Draft To Write A Great First Book (Taylor Pearson Interview)

“Using Blog Posts and a Crappy First Draft to Write a Great First Book” [Taylor Pearson]

Taylor Pearson is an entrepreneur and the author of “The End of Jobs.” Inc Magazine rated his book, “The End of Jobs,” a Top 25 Business Book of 2015. In addition to this, it was rated as one of the top three Start Your Own Business Books of 2015. Needless to say, Taylor’s book was a great success! Sometimes having a really bad first draft for your book can make a major turn for the better. We interviewed Taylor during our 2016 Self-Publishing Success Summit and he had some incredible insight to give to those working towards writing their first books.

These are the top takeaways and words of wisdom from Taylor Pearson:

Everyone’s First Draft is Bad

He began by explaining everyone’s first draft is not polished or professional. We should not be discouraged by this, but simply realize we have to start small in order to go big. Bestselling authors do not usually sit down and decide to write a bestseller. Instead, an aspiring author sits down and thinks through an idea, struggles through finding the words to explain it, and eventually creates a book. That first rough draft is where it all begins, and you read that correctly – it’s called a “rough draft” for a reason. Don’t be discouraged by the roughness of your draft, be encouraged you have a draft to show for all your hard work!

Where to Start

Have emotional insecurity about writing your first book? Don’t let this keep you from success! Taylor himself experienced the same insecurity. A good way to start writing that first draft is by listing off ideas, then writing about those ideas one at a time, organizing the ideas into sections, and lastly, editing the sections.

Don’t Read Your First Draft!

Not reading your first draft until you’ve finished writing it is an important tip from Taylor. Using Scrivener’s word count feature will help you stay on track and get the required number of words completed prior to your read through. First drafts are always “rough,” and reading it early in the writing stage may discourage you from wanting to write further…and we don’t want that!

The Importance of the Book Proposal

Writing a book proposal after every draft is helpful as it enables you to better understand your own writing as well as the target audience. Spending time writing a proposal after each revised draft is a good practice to get into, and a practice Taylor made for his first book. It is a great habit to form early in the writing journey! He says: “The act of writing a proposal is really good for forcing you to clarify what makes the book marketable.”

People Will Remember Book Three

You may be slaving over your first book, and rightly so, as excellence is an important factor to include in writing, but don’t worry too much about the first two books. According to Taylor, “Everyone’s first two books suck, just get them out the door and get to the third one as soon as possible.” After all, “If you want to be good at something, you have to be willing to suck at it.”

Trust Equals Marketing

Even if you are a genius at marketing, if you haven’t earned people’s trust all the marketing in the world will do little to help you. Getting an interview slot on a podcast is a great way to put your name out there and build trust with your target market. Podcasts are great for exposure but can take a lot of work if not setup properly. A lot of pre-planning is needed if you truly want to get on a podcast. Personally writing out the podcast, including five main points and any other necessary details, will heighten your chances of being interviewed. Getting your name out on the Internet multiple times a week will help build trust as well. Blogging the book before its release will draw people in to the excitement and as the blogs are released their trust in the product and in its author will grow. Taylor blogged 70% of his book prior to its publication and this did not lessen his sales at all!

At the end of his interview Taylor reminded us all of two important takeaways: He loves in person meet-ups. This one-on-one advantage is possible when you are not “at scale” like the other big businesses or successful authors. Take advantage of personally getting to know your readers!

Lastly he says, “Just do it.” Just write your book, and start building trust now. Whether it is through a blog, a podcast, going to conferences, or having lunch with someone who is interested in similar things, trust will be made and the writing journey continued.

After all, that is the point, right? We do not simply “aspire” to be writers who go far down the writing journey. Anyone can dream. Rather, through time and hard work, we become writers!

For more information on the Self-Publishing Success Summit, you can check out our All-Access Pass to receive LIFETIME access to all the Success Summit master classes, a private Q&A session and community, and $1,141 in bonuses.

Value Of Genuinity

The Value Of Genuinity and Content In Marketing Your Product (Danny Iny Interview)

Danny Iny is the Founder of Mirasee, host of the “Business Reimagined” podcast, and best selling author of multiple books. These books include, Engagement from Scratch, The Audience Revolution, and Teach and Grow Rich. In addition, he is the creator of the acclaimed audience business master class and course: Builders Laboratory Training programs. These programs have helped over 5000 value-driven entrepreneurs, making them graduates of the program. 

In his recent interview with Chandler during the 2016 Self-Publishing Success Summit, Danny spoke about the the value of genuinity and content in marketing your product. Here’s what he said were the most important key elements:

People Over Product

Danny talks a lot about the value there is in helping people over selling product. He says, “People look at things differently when they’re looking at you to learn from you and when they’re looking at you as someone who’s trying to sell something.” Mutual trust is built when helping someone is viewed as greater than simply selling a product. Relationships are an important aspect of any business, and very often they prove more beneficial than simply pushing product at a customer.

Pay it Forward

Along with elevating people over product, Danny talks about the importance of paying it forward. Giving value to those who help you is important to remember (in business or even outside of business). Being genuine and presenting what is realistically in it for another person is vital to positive relationships. We shouldn’t exaggerate or belittle what one can/cannot get out of something. In terms of helping them, being that realistic and genuine person is a must!

We Won’t Make Money from Books

Most people do not make a living from their writing. Unless you are a big name author, meaningful money will not be made from simply selling books. For every person who wants your book enough to buy it, there are 10-20 people who would download it for free. Finding other ways to market through the sales, or even free downloads, of your books is a big step in the right direction.

A book in and of itself will likely not bring in meaningful money, but using it as a piece in a larger puzzle can be extremely helpful to your business.

Content, Content, Content

Being able to produce content is a must as a writer, but being able to produce good, quality, high-value content is another story entirely. Danny stresses the importance of delivering content with a high level of value. If the value is high, your audience and other people will genuinely promote your book for you in return. This is not only good for your customers, as they are receiving good content, but it is also a way to get free marketing. Both of these factors are important. A happy customer equals free marketing. Delivering valuable content, then following up by subtly reminding people where and how they can access your book, is a smart marketing choice.

Craft that Email List!

People are all about connections, and in the world of writing this is no different. Creating an email list is a great opportunity to nurture your relationship with your customers. Keeping them up to date on your latest writing, your new book that is coming out, or even some of your own, unique writing habits, helps nourish the relationship. More than just giving “fun facts” about your writing journey, well-crafted emails can provide more value and content that may interest customers. Valuable content doesn’t need to be restricted to only books or blogs, strong content can even be woven into a simple email. Doing so will make your customers love you all the more!

Be Unexpected

Helping people understand the value of a product and exactly why they would benefit from it can build customer relationships. Honesty is an important factor to have in this type of conversation. People will be surprised when they find there is actually a unique benefit to your specific product. Many people follow the format of providing three free videos, then working the videos into a sales pitch format. But again, surprise people by being unexpected. Get people engaged in understanding the value of paying attention to the content itself, not simply because a sales pitch will come at the end. This will in open their minds to the following product you intend to promote.

And as Danny says, always remember, “The book becomes the first big piece of marketing in the launch of a product.”

Writing a book is truly just the beginning!

For more information on the Self-Publishing Success Summit, you can check out our All-Access Pass to receive LIFETIME access to all the Success Summit master classes, a private Q&A session and community, and $1,141 in bonuses.