Pen Name

What Is a Pen Name and Why Use One

An author who publishes their work under a pen name writes under an alias—a fake name—rather than using their real name. Commonly this alter ego is known as a pen name, but if you prefer flowery language, then you may elect to use the far more elegant nom de plume.

Some writers say that their pen name is essentially a creative witness protection program, allowing them full freedom of expression without fear of consequences in real life.

Just as each author has different reasons for writing their own books, each writer that uses a pen name will claim a unique reason. How do you know if you should consider donning an alter ego via a pen name? Let’s talk about some reasons why publishing your book under a pen name might be the way to go.

The Luxury of Anonymity

Any preschooler who has donned a superhero cape and jumped from the couch can attest to the power of trying on a different persona.

There’s something enticing and exciting about using a separate identity to explore your creativity. Shedding your own identity may be the best thing to happen to you as a writer. Some find that the value of anonymity allows them explore topics they may never have had the courage to write about under their real name.

A pen name may provide you with the freedom to shed boundaries regarding what you “should” write about, and allow you to write about whatever you want. We all have self-imposed expectations based on our roles and titles: mom, surgeon, PTA President, college student. A pen name allows us to shed these titles and write freely, without worries of what the published material will do to our name and titles.

Say you’re a stay-at-home mom by day who wants write racy romance novels. Maybe 50 Shades of Grey rings a bell? Author Erika Mitchell started as a self-published author and has since shot to literary fame and fortune writing under her pen name, E.L. James.
Let’s consider the real-world application of using a pen name in the case of this spicy book. Many of us have mothers-in-law. And it’s a safe assumption that very few of us would relish discussing our book with the in-laws over the Thanksgiving stuffing. “Blindfolds? Whips? Yep! They’re all in there … pass the turkey, please!” 

Obviously this is an over-the-top example, but many people who want to write about illness or addiction, or other topics they feel could be an invasion of privacy could benefit from hiding their true identity by using a pen name.

If you feel that your intended material is too racy, too controversial, or too off-the-beaten path to neatly fit in with your public persona, then it may be worthwhile to consider writing under the power of a pen name.

The last thing you want is for your creative work to die before it takes its first breathe because you’re worried about what others will say. Don your proverbial cape, and write on!

A Fresh Start: Reincarnation

One word: Reinvention. One more: Reincarnation. Ok, that’s two…

Perhaps you’ve dabbled in the publishing world before without much success. You had hoped your first book would be a runaway success, which would allow you to buy that beach house in Boca.

But instead of financial power and success, your book debut was met with crickets. Or worse, a bunch of terrible reviews. You might even be afraid those single star insults could drive a nail into the coffin of your writing career.

Take heart, it happens. The beauty of a pen name is that you can shake off that failure and start fresh. With a pen name, you can literally rewrite the next chapter. How exciting!

While we’re talking about fresh starts, there’s no rule which says you are limited to just one pen name. You might be surprised to learn that several prominent authors wrote under multiple pen names—consider Stephen King (Richard Bachman), J.K. Rowling (Robert Galbraith), Laurence Block (Jill Emerson, Chip Harrison, Paul Kavanagh, and Sheldon Lord).

Don’t let prior missteps deter you. Simply pick out a new alter ego and reincarnate your writing career. There’s no reason that the death of one book means the death of you as an author. Reinvent, then move on.

Dabble in a New Genre

You would think that if you were the best-selling author of all time, you’d want to keep cashing in on that magical name. Not so, says J.K. Rowling, author of the blockbuster Harry Potter series.

Her fantastical youth series—and its subsequent movie deals, product endorsements, and theme park royalties—have earned Rowling billions. Her avid fans would read anything she wrote next (even if it was just a grocery list).

Yet, Rowling confided that while she was writing her next book after the Harry Potter series, she felt confined by the clamoring expectations of her fan base. And hence, her second pen name was born.

J.K. Rowling published her thriller, The Cuckoo’s Calling, under the pen name Robert Galbraith. Press unearthed Rowling’s new alter ego and leaked the news. Even so, it was an experience that Rowling whole-heartedly endorsed.

According to Rowling, “It has been pure pleasure to get feedback under a different name,” said Rowling. “It has been wonderful to publish without hype or expectation.”

You can do worse than to follow in the footsteps of the world’s top-selling author. If you want to switch genres, or if you want to write from scratch—with no expectations from your audience, friends, or family, give a new pen name a shot. You and your new alter ego have nothing to lose by trying it out.

Avoid Embarrassment

There’s a saying in the legal field that there are three sides to every story: His, Hers, and the Truth. It’s often the case, especially in memoir, that writers may be concerned about how their recollections will impact those close to them. Each person might have their own unique memories of the past, their relationships, and what may or may not be their own version of the truth.

Consider George Orwell. He was born into poverty as Eric Arthur Blair. He changed his author name to the now-famous Orwell to protect his family from the hard truths about growing up poor in his book Down and Out in Paris and London. The moniker was inspired by his English heritage; thus he combined George (an English saint) and Orwell (a river where loved to visit).

If there’s concern about hurt feelings or potential harm to the family name, then using a pen name may be the way to get your story told without residual strife. A pen name offers protection to tell your story, your way, without apology.

Authors throughout history have used pen names to tell their stories without limits to their creative expression. Maybe it’s time to embrace your own alter ego and write under a pen name.

While we can’t promise that you’ll eventually have a theme park named after your title character, we can tell you that you may find yourself emboldened by the creative luxury a pen name provides.

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Vanity Publishing

Vanity Publishing: What it Means for You

Many years ago, an aspiring author had only two options when it came to getting their book published. The first choice was to be selected as one of the chosen few by a traditional publishing house. The second choice was to pay for publication in a way that was termed “vanity publishing.” Not a flattering bucket to find yourself in.

What is vanity publishing? In the past, for a large fee, aspiring writers who were rejected by traditional publishers could self-publish. The catch was that a writer would have to shell out up to $10,000 for a fully edited and published manuscript, often with the stipulation that he or she buy back most of the copies themselves. Hence the term: Vanity publishing.

The phrase came about because, back in the day, these “vanity” projects were often used to stroke one’s ego—either through distribution to family or friends, or simply by being able to tout that they were now a “published author” to others in their business or personal world.

The idea that one could pay for their own book deal meant that these “vanity” publications were looked down upon by traditional, well-connected publishing houses. The common thinking was that if you couldn’t get a traditional publisher to pick up your book, then it must not be any good.

Why “Vanity Publishing” Is an Obsolete Term

Vanity publishing is an outdated term that the publishing industry tosses around to protect its interests. The current landscape of the self-publishing world offers exciting options for authors who want to control their own destiny, create name recognition, and boost business prospects—without being beholden to the demands and constraints of a publishing house.

The reality is that working with a traditional publishing house means that you relinquish a certain amount of creative control over your work to a team, a team whose interest doesn’t lie in your creative realization in a lifelong dream, brand development, or bank account…but in their own bottom line and corporate interests.

When you self-publish, you do not have to wait for anyone to give you the green light: You control your work and creative vision, you control your marketing, and you control your bottom line. Your book is yours, and yours alone, to share with whomever you please.

Technology to the Rescue

Digital technology has revolutionized many things—including, lucky for you!—the publishing field. Aspiring authors now have the viable option of self-publication and creation of their own books.

Moreover, services which were once the exclusive realm of the traditional publishing field, from editing to cover design to formatting to printing can all be web-based and achieved remotely. The end result is a beautiful, fully edited, well-formatted, professional book at the touch of a few buttons.

The advent of Amazon, and other online marketplaces, means that you can get your books into everyone’s hands (EVERYONE’S! That’s a lot of hands)! You can spread your words and your message to the world, with the click of your mouse. That’s powerful stuff!

Traditional publishing takes years. You’ve heard the term “starving artist”? Well, they starved because were waiting on their tiny book royalties! With self-publishing, the only time constraint is how fast you can finish your draft—it’s quicker, easier, and more direct, and you take home more of the royalties.

The bottom line is that writers who opt to self-publish are in control from beginning to end. They are in control of their creative vision. They are in control of their book rights. They are in control of the books’ sale price. Controlling all of these variables can earn more creative satisfaction AND more money.

Thinking of Self Publishing? You’re in Good Company

A stigma no longer exists regarding the self-publication route. In fact, self-publication appears to be the wave of the future for savvy authors. Big names and independent authors are finding the self-publication field appealing.

Not convinced? Check out these titles of self-published books who have hit pay dirt on the top 30 New York Times bestsellers lists:

  • “On the Island,” by Tracey Garvis Graves
  • “Bared to You,” by Silvia Day
  • “Fifty Shades of Grey,” by E.L. James
  • “Fifty Shades Freed,” by E.L. James
  • “Point of Retreat,” by Colleen Hoover
  • “Slammed,” by Colleen Hoover
  • “Beautiful Disaster,” by Jamie MaGuire
  • “Playing for Keeps,” by R.L. Mathewson
  • “Training Tessa,” by Lyla Sinclair
  • “If You Were Mine,” by Bella Andre

Who Should Consider Self-Publishing?

Anyone who wants to be an author! Self-publication can open doors that you didn’t even know existed. There are no longer roadblocks on the path to becoming a published author…if you want it, it can be yours.

Professional autonomy, control, community, and financial gains await. You just need to pick up that pen and get started on your soon-to-be amazing book. Today’s the day—what are you waiting for?

Sign up below for our FREE video course, and go from blank page to bestseller in 90 days!

Self-Publishing Success Summit

Self-Publishing Success Summit: All Access Pass

Our 2016 Self-Publishing Summit brought together over 40 of the world’s best-selling authors and wildly successful entrepreneurs. These world-class industry pros speak about how to write, publish, market, and monetize your book.

Our participants had front-row virtual seats to these unique success strategies. Early reports are that participants learned a ton about how to make their own books into a success, a life-changing experience.

The bad news is that our live Summit event has ended, and you’ve missed out on watching all of this material as the summit unfolded. The good news is that you can still get all the information and education through an All Access Pass.

Because we want all members of our self-publishing community to benefit from this event, you’ve still got time to pick up your All-Access Pass, so don’t miss out on this opportunity. Click here for access!

Our All Access Pass gives you exclusive access to our world-class speakers and their educational speeches about how to write, market, and monetize your self-published book. We promise that you’ll find the speakers, education, and resources invaluable to your author journey.

The best part of the All Access Pass is that you have these videos for a lifetime. The All Access Pass allows immediate access to resources, so you can peruse them at your own pace. You’ll be able to add these world-class educational tools to your online library to use for years, whenever you need it. You get the full educational rosters of materials and speakers, forever, so there are no time limits or constraints. Don’t miss out on the chance to learn from the pros! Get your All Access Pass here today!

Get All of the Sessions With an All-Access Pass

When you buy an All Access Pass to our Summit, you gain access to these videos right away—AND you have them for life. All of this world-class info is yours to reference over and over, whenever you want to access it.

To learn how to best use your all-access pass, watch this video (press the ‘play’ button located in the lower left):

The All Access Pass entitles you to the full library of resources and content, always. After the Summit starts, watch each video at your leisure, and in the order you see fit. They’re yours to enjoy and peruse forever. No time constraints or pressure!

Avoid regrets, and get your free ticket now.

Social Media for Authors

Social Media for Authors

Social media is the perfect way for authors to promote their books. It’s free, easy to use, and a dynamic way to grow your audience. In fact, with the right posts, if you go viral, you can explode your audience overnight.

Before your book is even finished, you can start a social media campaign to promote your book. That’s a mouthful, and if you’re new to social media or to book promotions, you may find that phrase alarming. “CAMPAIGN” implies a lot of work.

Don’t be mentally derailed by the notion of a “social media campaign.” Using social media is not rocket science nor brain surgery (in fact, if you need a quick and dirty course on Instagram, just shoulder tap the nearest 12-year-old). In basic terms, it means interacting with people who like you, like your work, and want to read your book.

There are thousands of articles on the dos and dont’s of social media, but here’s what we’re here to tell you: You’re going to figure out what works for you and what doesn’t and go from there. Social media is a fluid, evolving forum, so don’t feel like you’re locking yourself into a strategy or road map.

In fact the more flexible you are to changes along the way, the better social media may work for your promotions, since you’ll be keeping pace with what’s trending and your finger on the pulse of your audience’s needs and wants.

Without further ado, here’s what you need to do to get social media working for you and your book sales:

1. Start Last Week

Or right now. Building a strong social media presence can take months, so don’t wait until you’re done with your book to move the marketing along. Ideally, you want to start developing a social media following before you even start drafting.

One of the mistakes rookie authors make is to wait to finish their piece de literary resistance before trying to build a social media following. No matter what phase of life your book draft currently is in—even if it’s just a wicked gleam in your author eye—NOW is the right time to build your social media presence.

Think about it: when you’re building anticipation as you work, it serves multiple purposes.

1) You can share with your audience how your book is moving along, and build steam so you have a bigger fan base when it launches.

2) You can interact with your audience and ask for ideas…for your book cover, your title, and even your character development. Who better to inform your book choices than your chosen audience?

3) You can keep motivation high to finish your book during the drafting and editing process. If you have a team cheering you on, you’ll be more likely to finish that project you’ve been talking about for weeks (or months, but hopefully not years).

If you’ve already started drafting, or even if you’ve finished your book, all is not lost. It’s not too late, but don’t waste another minute putting off delving into the world of social media. You don’t want to lose another day of free promos and audience excitement!

2. Pull Out the Big Guns

Social media is saturated with many different platforms. If you’ve never embarked on a focused social media campaign, then your head may be spinning trying to winnow down the choices and determine the right ones for you.

Here’s the good news: There’s no right way to do social media, and it’s a constantly evolving thing—so if it’s not working for you, then there’s no risk in mixing it up. If you are looking for a short list on what to focus on right out of the gate, you can’t go wrong with the duo of Facebook and Twitter.

Twitter and Facebook boast the most users and highest engagement numbers, so they’re a no-brainer to interact with readers, share your progress, and spread the news about any book events, signing, or the big launch.

According to Susan Orlean, New Yorker journalist and author of The Orchid Thief, “Twitter is a noisy cocktail party, with lots of chatting and quick interactions, a kind of casual free-for-all…while Facebook is a combination high school and college reunion and therapy group.”

Join those two parties and then branch out to the other social media platforms which support your book’s unique goals and purpose.

Do you have beautiful elements in your book, or along your book writing journey? Travel photos beg for the sun-dappled touch only an Instagram account can provide. Pinterest is the mecca for recipes and photos of food. (Do you hear us cookbook authors?) Are you a business type writing a how-to? Then hello, LinkedIn!

Explore what’s out there to add depth to your words.

3. Stay Positive

We all have that one person on our personal social media accounts who is an Eeyore. The sun is shining for the first time in three weeks and she’ll be the one to post a PSA about skin cancer, complete with close-up mole photos. Don’t be that person (unless you’re a dermatologist writing a book about skin care, then moles are fair game. Everyone else, steer clear).

Today’s world is heavy enough, so think twice before you contribute to the doom-and-gloom online. One of the toughest things about social media is the urge to purge. It’s tantalizingly easy to formulate a fist-shaking rant or negative thought and then disseminate it into the web without much thought for the fallout. That’s fine when your only followers are Aunt Sally and your dog-sitter, but when your goal is building your brand and your author name, then it’s best to tread lightly.

That’s not to say you need to shy away entirely from controversial topics, especially if your book focuses on the non-fiction genre (e.g. mole doctors). You may have valuable input to add on any number of non-light and fluffy topics.

We’re not telling you that there’s no place for serious information on social media, if that’s what your book is about. Just keep in mind that there’s a way to spin things online that leaves followers wanting more, and a way to spin things that leaves followers leaving your page in tears.

No matter the topic, try to post with positivity. You don’t have to be Ms. (or Mr.) Mary Sunshine 24/7, but your followers will notice and appreciate when you try to keep your posts away from the shady side of the street.

4. Don’t Feed the Trolls

The beauty of the Internet is that you can spread your word to thousands at the touch of a button. The dark side of the Internet is that strangers have cultivated a sense of anonymity and can consider any posts fair game for engaging in a war of words. It’s easy to feel baited by trolls online; some people enjoy pushing others’ buttons and they are darn good at it. It can be hard to turn the other cheek, but you need to consciously stay above the fray.

What happens if someone bashes you on your page? Nothing. That’s right, nothing! You’re better than this; ignore them. If that troll continues to flood your accounts with aggressive or angry comments, there’s always the block function. Use it. Don’t worry about alienating the “good” followers; by deleting the trouble-makers, you’ll create a more cohesive sense of community for those who add value to the party.

Remember: You’re in control. These are your business (or personal) accounts. There’s no reason to get weighed down by those eager to jeer and jab. Life is short and ain’t nobody got time for that nonsense. And if someone gets upset that you’re “censoring” (what amounts to abuse) and starts giving you a hard time for deleting negativity, well then…Delete, block, done!

5. Share Something Real

While you certainly want to share the news about your book, any upcoming promotions, and speaking events, you don’t need to make your social media ALL writing, ALL the time. Followers who like your work and your writing want to know about you…the real you. It will help you grow your audience if you show sides of yourself, other than the one serious side of Author-in-Training, LLC.

Social media was designed to build connections. Share what’s going on in your life, your likes, dislikes, personal insights. Have dinner at a fab new bistro and love the scallops? Post it! Traveling to Bali to surf? Post it!

Fans want to know the person behind the words, and allowing them tiny glimpses into what makes you tick as a person naturally builds a sense of rapport and connection.

Obviously, this is your business, so do try and walk a fine line. You don’t have to get overly personal on your author page and reveal so much that you’re uncomfortable. But a little insightful sharing about the man or woman behind the genius can go a long way. So much of the creative process is ultimately about connecting with others, so use social media to create and cultivate those connections.

6. Interact

Your audience has come to your social media accounts because they want to know more about you, your work, and your upcoming projects. Make them know that you appreciate their interest and attention by interacting with them.

It’s simple — like their posts, respond to questions, and let your audience know that their opinions and support matter to you. When show them attention online, they’ll do the same for you, by sharing your posts and your work with their friends and followers. This will help grow your audience exponentially.

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Voice in writing

Voice in Writing: 77 Questions to Find Yours

Finding your unique voice in writing can be so tricky. Have you ever thought, “Why do I seem to become more boring the longer I write?” Or, maybe you’re thinking, “Why do I struggle to write when I can talk to people so easily about the same subject?”

Sometimes, there’s a disconnect between how we want to say something and how it actually sounds. Our voice as a writer can get lost, tainted, or may just be inconsistent. The way to combat this is found in a two-part solution:

  1. Create an avatar.
  2. Write to that avatar.

What Is An Avatar?

To a writer, an avatar is a composite of characteristics of people that you want as your ideal readers. This person should have a name, a picture, a specific demographic, and other detailed qualities. Once you can easily hold a picture of who this person is in your mind’s eye, you can develop your writer’s voice by writing to your avatar.

When you hold your avatar in mind, you’re able to write as if you’re having a conversation. This allows you to be more authentic, more helpful, and it enables you to connect with your reader – which will in turn help you to sell more books.

If your readers are the right readers (the people that your avatar represented), they will think as they read your book, “Oh my goodness, this book was written exactly for me!”

How Do I Create An Avatar?

A good first step is to think, “Who is one person in my life that this book would help the most?”

If there is someone that you think fits the bill exactly, then voila! Write the book for that person.

Chandler Bolt, founder of Self-Publishing School, even suggests starting each chapter off by addressing your avatar.

For example, if your avatar’s name is Sharon, you could start each chapter by saying, “Dear Sharon.” Later, in your editing process, you can delete that initial greeting.

Chandler says, “What you’ll find is that when you’re struggling with your voice and you’re not sure what to say, you’ll just come back to, ‘What would [name of avatar] want to hear right now? What story would most resonate with them? How could I write the next portion of my book in a language that would resonate the most to [name of avatar]?'”

You will write faster, you will write easier, and you will write books that your readers crave.

Is an Avatar Necessary?

Some people may opt for a slew of statistics that represent the general demographic of their reader instead of an avatar. But basing your writing voice off of a generic understanding of your ideal reader will result in a generic portrayal of your message.

And, with a generic message, your audience will be too broad. As it’s been said, “When your audience is ‘everyone,’ your audience is no one.”

“But I Don’t Have An Avatar!”

If you don’t know someone that perfectly embodies your avatar, don’t stress!

Here are 77 questions that you can answer to flesh out your avatar, and in turn, solidify your voice as a writer.

Determine Your Avatar’s Demographics

  1. What is your avatar’s name?
  1. What is your avatar’s age?
  1. What is your avatar’s gender?
  1. What is the marital status of your avatar?
  1. How many children does your avatar have?
  1. What are the ages of your avatar’s children?
  1. What is your avatar’s occupation?
  1. What is their job title?
  1. How many years have they been in their current position?
  1. What is your avatar’s annual income?
  1. How many jobs have they held throughout their career?
  1. What is your avatar’s level of education?
  1. Where did they attend school?
  1. What type of experience did they have at school?
  1. Who were their friends at school?
  1. What are your avatar’s political views?
  1. What are your avatar’s religious views?

It is even important that you define your avatar’s physical characteristics. This means that you should even have a picture of your avatar!

You can easily find a picture on the internet to find an image that captures the look of your created avatar.

  1. What is your avatar’s hair color?
  1. What is your avatar’s eye color?
  1. What is your avatar’s weight?
  1. What is your avatar’s height?
  1. What does their facial expressions look like when they’re frustrated? Tired? Confused? Happy? Surprised? Taken off-guard?

Determine Your Avatar’s Personality

  1. Describe your avatar’s personality at home, at work, and in other social situations. (If you’re stuck, consider the questions, “What makes your avatar anxious?” “Does your avatar feel secure in social situations?” “Does your avatar crave attention or try to avoid it?” “Does your avatar feel accepted in their relationships?”)
  1. If you could tell your avatar anything, and you knew that they would not only hear you, but apply what you’ve said, how would you instruct them?
  1. What are exact quotes that your avatar would say? (If you are unsure of this, simply watch people—whether personal friends or other online presences—and observe how they speak. What do their Facebook comments look like, their Amazon book reviews, etc.?)
  1. What thoughts keep your avatar awake at night?
  1. What does your avatar’s typical social environment look like?
  1. How does their culture influence their personality and decisions?
  1. What things does your avatar feel like they have control over?
  1. What things does your avatar feel like are out of their reach?
  1. What does your avatar worry about?
  1. Who does your avatar celebrate?
  1. Has your avatar’s life lived up to their expectations?

Determine Your Avatar’s Hobbies and Interests

  1. What type of music does your avatar listen to?
  1. How often does your avatar listen to music?
  1. Does he or she like sports? Do they enjoy watching? Playing?
  1. Is your avatar interested in art?
  1. Where does your avatar want to travel?
  1. Where has your avatar already traveled?
  1. What does your avatar stay up-to-date on?
  1. What are your avatar’s favorite clothing brands?

Determine Your Avatar’s Goals and Values

  1. What does your avatar want to accomplish this week? This year? Before they die?
  1. What is your avatar’s process for working towards those goals?
  1. What is your avatar committed to (values)?
  1. In what ways does your avatar wish to improve their family situation?
  1. What would your avatar pay almost anything for?

Determine Your Avatar’s Challenges and Pain Points

  1. What challenges is your avatar currently facing?
  1. What causes your avatar pain?
  1. What is the worst thing that could happen to your avatar if their problem (that you are solving in your book) wasn’t solved?
  1. How would this make them feel?
  1. What is your avatar afraid of?
  1. What does your avatar dislike about their current situation?

Determine Where Your Avatar Spends Time

  1. Where does your avatar hang out (physical locations)?
  1. Where does your avatar spend time on the internet?
  1. What books does your avatar read? Digital Marketer, an online business that specializes in internet marketing, suggests that you answer the question, “My ideal [reader] would read [book name], but no one else would.” By determining a book that your avatar would read, but no one else would, you are able to understand the personality and buying traits of your avatar even more.
  1. What magazines does your avatar read?
  1. What blogs and websites does your avatar read and spend time on?
  1. Does your avatar use Twitter? Why?
  1. Does your avatar use Facebook? Why?
  1. Does your avatar use LinkedIn? Why?
  1. What other social media platforms does your avatar use? Why?
  1. How much time does your avatar spend online?
  1. What conferences does your avatar attend?
  1. Who does your avatar consider gurus or experts?
  1. What types of technology does your avatar use (what type of phone, computer, television, etc.)?
  1. What does your avatar think of themselves?
  1. What does your avatar’s friends think about them?
  1. What does your avatar’s family think about them?

Determine Objections Your Avatar Might Have To Your Book/Message

  1. What possible objections might your avatar have to your book/message?
  1. Why would your avatar choose not to buy your book?
  1. What is your avatar’s ability to purchase products from you?
  1. How does your avatar perceive products similar to yours?

Determine What Your Avatar’s Experience With Your Book Should Be

  1. What did your avatar do before reading your book?
  1. What will your avatar think while reading your book?
  1. What is your avatar trying to accomplish by reading your book?
  1. What will your avatar do after reading your book?
  1. What will make your avatar come back to your book?

Steps to Find Your Voice in Writing

To create your avatar, something that will greatly enhance your voice as a writer and your all-around ability to sell to and connect with your readers, do the following:

  1. Answer the questions above.
  1. Based on the information you gather, write a story about your avatar. Transform the facts into a short narrative about this person’s life.
  1. Write your book to this person and watch your writing voice become more consistent and powerful.

Knowing who you are writing for not only influences future blog posts, sales copy, email marketing, and paid traffic advertising, it also helps you write your book.

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