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Coming up with book title ideas can be a tough exercise. Your book’s title is, after all, the first thing your readers will see when they discover you on Amazon. If all goes well, the name of your book is going to follow you around your whole life (and even after you’re gone!) So we totally get why you might agonize over it.
In your heart, you want your book’s title to be poetic, informative, memorable, and pleasing to the eye and ear. Plus, you have to be able to tell your grandma about it without blushing. That’s a tall order. After all, writing a book is no joke. You deserve to have a solid title for your masterpiece.
To spur the creative process, we’ve got some rules of thumb to consider. Since there are different title considerations for fiction versus non-fiction, we break these two topics down separately. Let’s get started with how to create a book title.
How to Choose a Book Title for Non-Fiction
When choosing a title for your non-fiction book, it helps to keep in mind that non-fictions readers frequently need help with something—whether that’s help losing weight, becoming more effective in the business world, or connecting with someone else going through the same health crisis.
They want an answer to their question or a solution to their problem. A well-crafted non-fiction title shows that they’ve come to the right place.
Rule of Thumb #1: Tell non-fiction readers what the book can do for them in the title.
Make it clear what your reader will get out of reading your book. Some pros recommend making a clear promise directly in the title to lure readers in.
Ask Yourself: Am I teaching a skill (how to)? Am I sharing an experience (memoir)? What will my readers get out of this book?
Real World Concrete Example: The following titles clearly explain what help, skill, or knowledge readers will get from each book:
Asperger’s Rules! How to Make Sense of School and Friendship by Blythe Grossman
How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease by Michael Greger and Gene Stone
Super Shred: The Big Results Diet: 4 Weeks, 20 Pounds, Lose It Faster! by Ian K. Smith
Rule of Thumb #2: Use a subtitle for clarity.
A great non-fiction title often employs a subtitle to clarify what readers are going to get out of the book. A clear subtitle is like a directional sign pointing the reader to the desired outcome of reading their book.
Check out our 5 simple steps to follow to take your subtitle from bland to bold. In this video clip, Chandler explains how to make your subtitle the best it can be for your readers.
Ask Yourself: What’s my goal in writing this book for my readers? What am I helping them with? What am I educating them about? Why am I publishing this book?
Real World Concrete Example: Each of these authors spell out what their readers can expect from reading their books right in the subtitle:
The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna
Better Than Before: Mastering the Habits of Our Everyday Lives by Gretchen Rubin
Work Rules! Insights from Inside Google That Will Transform How You Live and Lead by Laszlo Bock
Rule of Thumb #3: Describe what’s going to happen in your book title.
If your book is more about a story, a transformational journey, a narrative, or a memoir, then your book title can reflect what happens in your book.
Ask Yourself: What’s going to happen? What journey do I hope to take the reader on while they read?
Real World Concrete Example: Consider Elizabeth Gilbert’s memoir Eat, Pray, Love. You know from the title that you’re going to go on a culinary, spiritual, and romantic journey along with the author.
Rule of Thumb #4: Non-fiction book titles shouldn’t be dry.
It’s okay to have some fun with your book titles. This is especially true in the non-fiction category of personal essay or memoir.
Ask Yourself: How can I have some fun with my material?
Real World Concrete Example: Essayist and memoir humor writer David Sedaris is the master of the entertaining non-fiction title. Consider both Me Talk Pretty One Day and Let’s Explore Diabetes With Owls. Both titles cause you to stop in your tracks, scratch your head, and pick up the books to satisfy your curiosity about the odd titles.
How to Choose a Book Title for Fiction
Rule of Thumb #1: You have more creative latitude when creating a book title for fiction.
The general school of thought with fiction titles is that you have more creative wiggle room than your non-fiction counterparts. While it’s true that you can title your fiction book literally anything, there are a few key guidelines to keep in mind.
A great fiction title evokes your story and genre. You hint at what’s in store for the reader in just a few choice words. Think along the lines of what your book is about when crafting the title to stay true to the content.
Ask Yourself: What’s your genre—romance, thriller, legal drama? What’s your story about—young love or solving a murder?
Real World Concrete Example: A romantic novel may warrant a lyrical title. Look at the modern hit The Fault in our Stars by John Greene. Even if you don’t know that the central plot of this tear-jerker revolves around young lovers stricken with cancer, the well-crafted title evokes longing and romance.
While a romantic book calls for dreamy language, an action book’s title warrants strong and powerful words. The Hunger Games is a prime example of this. In only three words, author Suzanne Collins conveys “BIG ACTION INSIDE!” to prospective readers.
Rule of Thumb #2: Pique your readers’ interest with your book title.
A great fiction title teases and leaves your audience wanting more. Novel titles should intrigue the audience about what’s beyond the cover and capture their imagination so they must read your story. You want your audience to read your title and think, “I must read what’s behind that cover!”
Ask Yourself: What are the key components of your story? What do you want your audience to take away after reading your book? What’s the central theme?
Real World Concrete Example: A Cure for Suicide by Jesse Ball explores grief and trauma. You know what’s coming by the title, but at the same time, you don’t.
Rule of Thumb # 3: Look to your characters for book title inspiration.
A great book title captures the spirit of the protagonist. Some authors simply use the hero’s name for the title. Others have combined the name of their hero with other special qualities to inform their audience about their protagonist’s accomplishments.
On the flip-side, a formidable antagonist is prime fodder for a choice book title. A sinister name can convey a sense of dread and expectation for what’s to come.
Ask Yourself: Who are your book’s heroes? Who are the villains? What traits define these characters? What journey do they embark on in your story?
Real World Concrete Example: Master of horror Stephen King uses his favorite villains in titles. Look at a few of his classic hits, all with scary C names: Carrie (scary child), Cujo (scary dog), or Christine (scary car).
Helen Fielding named her wildly popular chick-lit series Bridget Jones’ Diary after the title character, the lovably-bumbling Bridget Jones.
Rule of Thumb #4: Look to pop culture for inspiration.
Many writers have based parts of their books on the culture of the times. If this proves true for you, you may use this influence to help create a book title. Great book titles have been inspired by modern culture, including songs, movies, and other literature.
Ask Yourself: Were any parts of your book inspired by song or other modern influences?
Real World Concrete Example: Mystery author Mary Higgins Clark commonly titles her books using inspiration from popular singers, as in I’ve Got You Under My Skin (Frank Sinatra).
We hope our rules of thumb have sparked loads of book title ideas for you. Now you can stop agonizing about the title for your book, and start brainstorming!
Editor’s Note: This article was originally published in May of 2016 and has been updated for accuracy.
When you browse through a bookstore, chances are you have an idea the genre of book you are searching for. If you are searching in the science fiction fantasy section, you might be checking out the latest Game of Thrones novel by George R. R. Martin. Looking to invest your money and learn about personal finance? You might want to check out David Ramsey’s book The Total Money Makeover in the Business — Personal Finance & Investing Section of the Barnes & Noble book store.
But how about kindle books? Well, similar to the browsing experience you’ll have at a Barnes & Noble bookstore, Amazon’s Kindle Store has thousands of categories in books to choose from, spanning across every variation of genre and subgenre.
For book browsers, a category is a place where they can go to to find the specific book they are searching for. For authors, we need to think strategically so that we can get our books in front of readers searching for the specific book to match their needs.
But, with dozens of categories and thousands of sub-categories to choose from, and so many books competing for attention on the Amazon platform, how can you choose the right category to make your book “pop” out when the reader is browsing through titles? How do we know if our books are on the right ‘digital shelves’ on Amazon?
In this post, we will look at the strategies authors use to place their books in the best categories and, how to get your book into ten categories on the Amazon platform.
Amazon eBook Categories: How to Choose?
The categories you place your book in makes all the difference between a successful book launch and….well, a complete flop. So, selecting the best categories for your next bestseller is a critical decision that you arrive at through selective research and, crunching the numbers on the category page. To get your book in front of thousands of readers hungry for your next literary masterpiece, you should invest the time to research the best categories for your book.
We can think of our categories as the big, broad term that describes your book, and should say something unique about the type of book you are offering. For example, if you had written a book on Habit Stacking, I would expect to find it in the Amazon categories as follows:
But the category for self-help is broken down further into hundreds of other sub-categories, and they trickle down even further into niche-specific categories that are not available in the KDP dashboard. More on this in a bit.
So, where do we begin? Your journey into discovering the best categories for your book begins with the category paths, or, the Amazon browse categories.
BISAC Subject Codes
It’s good to know that when KDP is figuring out which category would best fit your type of book, they use a cataloging system called BISAC Subject Codes. When selecting the best browse categories in your KDP, Amazon translates your category choices into the best possible browse categories to help readers find the books most relevant to their search.
When setting up your Amazon categories, it’s important to remember to cross-categorize your book into two separate category paths for broader exposure. This provides more avenues for browsers to find your book. This means a better ranking when more readers download your book, and adds to your monthly royalties. We’ll expand on this more soon.
Category Considerations: What You Need to Know
When working out the best categories to target, there are four specific areas we need to consider.
- Competition: How competitive is your category? Is Anthony Robbins or Stephen King ranking #1? If you put your book in this category, can you beat them?
- Traffic: is this category very active? Do the books in this category have a decent sales volume?
- Earning Potential: Are the top ranking books making any money?
- Niche Placement: Is this category the best one for your book’s genre and content?
We can research this information in a matter of minutes with some basic strategies and advanced tools. I’ll get into such valuable tools as KDP Rocket and Kindlespy in a moment. But first, let’s get our hands dirty and start doing some digging to discover the best categories for our book.
Let’s take a closer look…
You can check out the competition by scanning the bestselling books on the first page. A category may have thousands of books with hundreds of pages stacked with titles, such as the self help section or business and Investing.
But we aren’t concerned with looking at thousands of books. We are only interested in the first page of any category, and more specifically, the #1 book on that category page. Why?
That is what our readers are going to be looking for. If you are looking for a book on how to become a minimalist, you can go to the Amazon bar and type in minimalism. You’ll land on the first page that features the top ranking books such as The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing and Essentialism: The Disciplined Pursuit of Less.
When we look into any category, we want to know the top ranking books. Our goal is to be able to compete on the first page and, where possible, rank in at least the top 5 in that category.
It may be possible to rank in the number one spot in a certain category, but what is the point if that category has low sales volume and weak traffic? We want at least two categories that are low-average in competition and are popular with browsers.
Category Earning Potential
Would you like to bring in several hundred dollars a month from your book? How about several thousand? The earning potential of your selective categories is something to consider carefully. For example, according to the ABSR [Amazon Best Seller Rank], the #1 best selling book in the category path nonfiction > Business and Investing is The ONE Thing by Gary Keller and Jay Papasan.
And, according to KDP Rocket, the book is currently earning $12,496 a day at this ranking and price. This is good to know. Even if you could rank at #19 in the same category, such as Turn Your Computer Into a Money Machine in 2017 by Avery Breyer, you’d still be earning $5000 a month. There is nothing wrong with that.
Now that we know what to look for when choosing categories, let’s do a step-by-step on setting this up. Then, I’ll show you how to easily get your book into ten categories.
Amazon Category Rankings: A Brief Note
As we will see, placing your book in a category with low competition but has potential is key. But what would be considered a competitive rank? Well, I’ll make it simple. In any category, if the book is ranking under #1000, chances are it is a highly competitive category. This isn’t to say that you shouldn’t place your book here, but just know that, if you do, be sure to have a strong launch pushing your book and a lot of verified, positive reviews. I would aim for the sweet spot with the highest ranking book around 3-7,000. You can also calculate how many books you would need to sell in order to outrank the highest ranking book in that category. Just use the Amazon Sales Rank Calculator to determine the amount of books needed to sell to compete.
Setting Up Your Categories in the KDP Bookshelf
It’s relatively easy to setup your categories in your bookshelf. Remember: Amazon allows you to choose from just two browse categories in the KDP Bookshelf.
Let’s walk through the steps.
- Sign into your KDP Bookshelf.
- Click on your Book Title.
- Scrolling over the Promote and Advertise button, and click on Edit eBook details
- Scroll down until you find the Categories section. Click Set Categories. These are the main browser categories. Choose two accurate, specific categories.
“Nonfiction > Self-help > Emotions”
“Nonfiction > Business & Economics > Business Communication > Business Writing”
- Cross-promote your book. You want your book to show up in as many relevant, popular categories as possible. How do we know if a category is popular?
As I mentioned already, you can use a great piece of software such as Kindlespy. Wesley Atkins’ tool will walk you through the process for finding the best eBook categories, as well as how each category performs when it comes to profitability, popularity and competition.
The other tool that really gets down to the nitty-gritty in terms of stats and numbers, and provides you with not only the Amazon search rankings but Google as well, is KDP Rocket by Dave Chesson at Kindlepreneur.
But wait a minute. Not all of the category paths are listed in the KDP Bookshelf. As a matter of fact, Amazon has thousands of sub-categories that you can break into and have your book rank in special categories not found in the usual channels.
So, that brings us to…
Opening Up the Secret Batch of Amazon Categories
To discover these hidden categories, you simply add in specific keywords to your keyword list. You can also add the name of the category itself and this tells Amazon that book belongs in that specific category.
How do we do that? There are several ways you can find these categories.
- Search for the titles that are similar to yours. You can find the browse categories assigned to those books by scrolling down to the book detail pages to the section “Look for Similar Items by Category.”
- You can also search for relevant browse categories on the left of the category paths page under the Kindle Store > Kindle eBooks header. When you find the categories that are most relevant to your title, as we discussed earlier, check out the top three books and take note of the rankings. If it is a category you can compete in, contact Amazon to have your book placed in that sub-category. If you have already selected your two main browser paths in the dashboard, we can add up to eight more categories, so keep a list of the category paths specific to your book.
- Breaking into the sub-categories. You want your book to rank in a more specific category? You can add Search Keywords relevant only to that category. For example, go into the Business & Money subcategory, locate the specific category you want on the left, and the targeted keywords are featured on the right. Plug the keywords [or the category path] into your keyword selection box in your KDP Dashboard, and it should tell Amazon to place your book there. If it doesn’t show up after a few days, contact customer support and they should get back to you within 24 hours.
Gaining Approval for Additional Categories
What if I told you that you could have up to 10 categories in your category selection?
Yes, that’s right, ten! Instead of being limited to the two browser categories that we’ve already discussed, you can have your book show up in eight additional categories of your choosing. But where do we find these categories?
It’s simple. Follow these steps.
Step 1: Using the same steps above for category placement, start with checking your competitor’s books and the category paths that books similar to yours are placed in. Again, you want to aim for low-average competition so, check the rankings of the first couple of books. Once you have found a category path that looks good, just copy and paste your category strings into an email.
- Kindle Store > Kindle eBooks > Education & Teaching > Teacher Resources > Education Theory > Philosophy & Social Aspects
- Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Counseling & Psychology > Cognitive Neuroscience & Cognitive Neuropsychology
- Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Counseling & Psychology > Mental Health > Emotions
- Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Counseling & Psychology > Pathologies
Step 2: Then, directly contact Amazon’s super-awesome support team with your category choices. With 24-72 hours, your book will appear, not only in the initial browser categories you selected in your KDP Bookshelf but, across eight more categories. These categories will appear in the “Look for similar items by category” at the bottom of the book page.
Step 3: To make any changes to any of the categories after Amazon sets them up for you, you will have to contact support directly to have any categories removed or switched up with another.
Yes, it really is that easy.
Amazon Magic Working For You
Your book starts ranking as soon as a browser becomes a buyer and downloads your book. When your book starts ranking, guess what happens? Amazon takes notice. Somebody says, “whoa!” this book is on fire. That is when they step in to help you out by promoting the book for you.
If you check out the Amazon page for Tim Ferris’s Tools of Titans, scroll down and you’ll see a section titled “Customers who bought this item also bought”. It is here that your book might appear depending on category ranking, browser traffic, and history of paid sales. If you’re running Amazon KDP Select Ads Campaign, you’re book could also be displayed in the “Sponsored products related to this item” section.
Getting Your Orange Banner
If your book is ranking #1 in one or several categories, it is a high probability you’ll get the #1 orange banner indicating you’re now a #1 bestseller. This also depends on whether your book meets a threshold of a minimum number of paid sales historically and recently.
Although the Amazon Bestsellers Rank shows how items are selling in relation to one another in each Amazon marketplace, the ranking is further divided into Free and Paid lists within each Kindle Store.
If you can place your book in the top ten on the first page of the category listings, you gain more visibility by browsers who generally won’t click beyond that first page. Most book browsers will check out the top ranking books [1-20] and then move on
Wrapping It Up
So there you have it. A set of strategies to help you set up your book in the right categories that get you ranked faster with maximum exposure in the search engines in Amazon.
Be strategic in your book launch and dedicate at least a few hours to researching the best kindle categories for your next bestseller. And remember, as soon as your book is live, contact Amazon with your list of eight additional categories for reaching your readers on a broader scale.
Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!
“Remember to think of the cost of self-publishing as an investment, not a cost. [A book is] an asset that earns you money long-term.” – Joanna Penn
If you’re thinking of publishing your first book, you might have some concerns about how much it really costs to get it published. So…how much does it cost to publish a book?
Since the explosion of digital books on Amazon and various other platforms like kobo, ibooks, and smashwords, wanna-be authors and pro authors alike can write, publish and promote their books for less than $1000. On the other hand, you can spend as much as $20,000 on self-publishing and book marketing costs if you have that kind of budget.
Let’s breakdown the costs of the self-publishing process, and we’ll share some secrets to bring those costs down if you’re budget-conscious.
The Rise of Self Publishing
If you’re an author dreaming of making your books available to millions of readers, you can make it happen. You only have to invest your time, some money, and a little bit of sanity.
The sky’s really the limit. Self-publishing on Amazon has made it possible so that we can all fly with our books.
There are many factors that can affect the cost of publishing your book. What it really boils down to is this: How much are you willing to spend, and how well do you want your book to sell?
The reason I ask these questions is—if you go cheap on everything—you could end up putting out a low quality book that gets panned by bad reviews, and then it won’t sell.
On Amazon, quality sells. And yes, quality costs money. But there are ways you can creatively cut costs and still put out a quality book. Let’s take a look.
Crunching the Numbers: How Much Will it Cost to Self-Publish My Book?
To start, let’s look at a sample budget. Now, these aren’t the high-end numbers for self-publishing. You can spend as much money as you want—this is a list of budget-conscious pricing for getting your book done within a reasonable budget:
- Cover: $5-$100.
- Editing: $200-$400 [depending on word count, and whether it’s a line edit or a developmental edit. This pricing is for a 25,000- to 30,000-word manuscript.]
- Formatting [ebook]: $20-$60
- Formatting [Print]: $35-$60
- Promo Sites [Book Launch]: $40-$500
- Audio Book [optional]: $300-$900
- Author Tools: Courses, blog, domain names
I’ll go into each of these in more detail, with links you can check out for yourself and find what works within your budget. Take some time to shop around see where to get the best value for the best price.
How Much Does a Book Cover Design Cost?
The famous saying is “Don’t judge a book by its cover”, but we do it anyway. The design of your book can often determine whether or not people will actually pay for it and read it. Your cover will make or break your book right off the bat. If there’s any one cost you don’t want to go cheap on, this would be it. While it’s true you can outsource to someone on Fiverr and get a decent cover for less than $20, it pays to do your research and find a good designer that’s going to deliver a cover that sells your book.
Check out this video Chandler Bolt recorded on how to use Fiverr.com to outsource your book cover design.
I would recommend setting aside a budget of at least $100. This isn’t to say that spending tons of money will get you an awesome cover, but going cheap on it may hurt your sales in the long run.
How Much Does a Book Editor Cost?
A book should always be edited…by a real editor. Don’t try to cut corners here, this is a very important step in your book writing journey. Even if you’re a professional writer or editor yourself with thirty years of experience under your belt, you need to outsource it to someone else, and that means another professional editor.
Trust me: a book that contains typos will get bad reviews and sales will drop flat. Love your book. Spend the cash on editing. You can find quality editors at Upwork. (Or you can find the editors we recommend in our Preferred Outsourcer Rolodex if you’re a member of the Self-Publishing School community.)
You can get a very short book (15,000 words) edited for about $150-$250. This is for line editing. Ghost writing, developmental, or structural editing will run you much more than that, upwards of $2,000 or more depending on the length of your book (up to 100,000+ words) and the depth of edits you require.
When it comes to your book production costs, there can be no end to the costs you can rack up if you have the cash to invest.
How Much Does Book Formatting Cost?
When it’s time to format your book, if you’re publishing on Amazon, you might want to get it formatted both for print and for Kindle. You can outsource the formatting of both your ebook and print book for around $60-$200. Fiverr has some great formatters at reasonable prices.
I’d also recommend asking fellow authors if they have any great recommendations for book formatters. Once you find a book formatter you really like, add them to your own rolodex for future reference.
How Much Does it Cost to Promote Your Book?
When it comes to spending cash on promo sites, you could empty your bank easily. It doesn’t have to come to this. Set a budget for yourself and go with the best of the best. I have recommendations below you can check out.
Budgets vary but I’ll spend $32 on the low end for
Again, this is a major money suck if you’re not careful; you can throw thousands into it and get mediocre results. Choose your promo sites with caution and do your research.
For the best results on several paid launches I have used:
Robin Reads [$35]
ereader girl [$20]
Awesome Gang [$10]
Booksbutterfly [varied prices]
When it comes to paid promotions, you can spend as much as you want, but to get the best value for your dollar, do your research on the top sites that can generate a good return. Check out this detailed list of paid [and free] promo sites.
How Much Does it Cost to Record an Audio Book?
Creating an audio book can run you anywhere from $300 to $6,000 additional cost depending on the length of your book and who you hire to do it. Again, you’ll need to create a budget for this one to keep costs under control.
If you have a novel with multiple characters and want different people to read different roles, it can cost towards the high end of the budget (especially if you’re using high-end talent.)
If you have a good voice or acting experience and you want to give it a shot, you can purchase the basic equipment and record the audio book version yourself. Check out this blog post for setting up your recording studio and doing it yourself.
Additional Author Tools and Expenses
Author tools are a necessary part of your portfolio, and there are tools for every part of the publishing process. How many of these you decide to invest in is up to you.
Here are some of the basic tools of professional authors. This will add a price tag to your book, but many of these are just a one-time payment and then that’s it. Other tools will bill you monthly.
Book Publishing Courses
If you’re new to the game of self-publishing, take a course like Self-Publishing School or join our Mastermind community for everything you need to get started.
You could also look into taking multiple courses on Udemy. But again, you can spend a fortune on various courses. I would recommend sticking with one course until you complete it and then, after getting your first big win, look at branching out to learn other skills.
How Much Does it Cost to Build a Website?
Building an author platform is a serious consideration if you’re looking to expand your business, write blogs, and promote your work. Whether you’re looking to build your entire website as an author, or a landing page with a call-to-action to get users to opt-in, it’s a very important step for building your business. It’s also important to capture leads to build your mailing list. A lead capture form on your website serves the purpose of finding quality leads as well as help you determine your primary audience.
Here are some things you’ll need to look into in order to get started with building a website:
You can sign up for hosting with servers such as bluehost or hostgator. The cost would be around $150 per year; very reasonable for website hosting. You will get a discount when you sign up for the first year, but pay full price when you renew.
You can purchase a domain name to secure your brand and start driving traffic to your site. Check out Name.com. The cost will run you around $10-$15 a year.
Email Subscription Services
If you want to collect email addresses, you’ll need to sign up with an email subscription service to manage your emails. There are several choices:
Mailchimp: this is free up to the first 2000 subscribers. If you opt in to use their autoresponder service or other upgrades, you’ll have to pay around $10 a month depending on the number of subscribers.
AWeber: regarded by most as the premium site for email subscriptions. Cost per month: $19 up to 500 subscribers.
Convertkit.com: a new kid on the block, Convertkit has tons of value. Price is based on subscribers, but starts at $29 a month for your first 1,000 subscribers.
How to Increase Book Sales
We all want to make CASH with our writing. It may not be the only reason we write, but self-publishing your own book is still an investment. And like any investment, it’s nice to get a return rather than taking a loss.
Here is a list of strategies you can implement to increase your book sales and get more eyeballs on your work.
- Run a contest through Goodreads.
- Reach out to podcasters and influencers in your niche and set up an interview. This has proven to be a big game changer for authors like Hal Elrod and Tim Ferriss.
- After your book has been at regular price for a while, wait three months and then drop it to .99 again. Set up some paid ads every other day for one week. Try using the KDP countdown strategy.
- Blog about the topics in your book. Set up a blog and get more traffic and interest in your work by writing about what you love. Traffic that lands on your page can be directed to your Amazon Author Page and that means…more book sales!
- Write another book. Building a
catalogueof books is a great formula for generating higher monthly income.
- Apply for a spot on Bookbub. Bookbub is the big gorilla when it comes to book promoting. It’s expensive ($300 and up), but it’s a solid investment and you will make your money back on the promo costs. You can check out Bookbub here and sign up for an author account to get started.
3 Ways to Save Money on Your Book Costs
Self-publishing can be expensive if you let it. There is always something else to spend more money on and the more you spend, the less chance you have of making your money back. Here are a few hot tips to help you save on your book costs, both now and in the future.
Hot Tip #1: Save Money on Book Formatting [if you dare!]
Write your eBook with Scrivener. Not only is Scrivener the #1 author tool for writing and organizing your manuscript but, if used effectively, it can save you money in formatting costs. If you’d like to learn more about how it works, check out this Scrivener webinar hosted by Joseph Michael with Chandler Bolt.
Joel Friedlander’s The Book Designer.com also offers a bundle of Book Design Templates for both fiction and nonfiction. These templates are at a cost but will save you money in the long run from outsourcing. I have personally been using these to do the formatting for my books. It can be time consuming at first but once you get the hang of it, you’ll save money on formatting costs.
Hot Tip #2: Build a List of Email Subscribers
Although this topic deserves its own blog or (book), I’ll mention it here because if you build up an email list now, it can save you thousands of dollars in promotional costs down the road.
When you launch your next book, you’ll have hundreds or thousands of fans waiting for your next release. Not only that, but these are the fans who will leave reviews if they join your launch team and purchase your book the first week it comes out.
This shoots your rankings up, and this drives sales even further. Sound good?
You can start to build your email list by including a link to a lead magnet in your eBook. A lead magnet is an offer of a free, valuable piece of content that readers will get if they go to your website and subscribe to your email list.
Hot Tip #3: Write a Great Book!
This might seem like an obvious tip, but paying attention to the quality of your book throughout the writing process is going to save you money. The better your book, the less you’ll have to spend on editing.
You will also gain a solid reputation for someone who writes really well. This means loyal fans will spread the word about your book and your blog, your email list grows, and any future books you release will practically promote themselves. Well, almost.
We are in a great era of self-publishing. Anyone can turn their dream into a reality within just a few months, a bit of cash, and a great idea!
Are you ready to make a difference?
Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row… and use them to build a 7-figure business in less than 2 years. Click here to save your spot now!
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About Self Publishing School
Hi, I’m Chandler Bolt,
6-time bestselling author and creator of Self Publishing School.
There’s a book inside you. And my goal is to help you find it and go from blank page to bestseller – even if you’re busy, idea-less, or bad at writing like me.
See, everybody wants to write a book – we just don’t know how. If you’re like me, you’ve dreamed about becoming an author for years.